Ground Up Biz Podcast
By Delles Simon
Ground Up Biz PodcastMar 25, 2023
79 - How to Choose Your Niche
You can get the course today on Gumroad: https://groundupbiz.gumroad.com/l/growth What is a niche? A specialized segment of the market for a particular kind of product or service. Why should I niche down? To position yourself in a smaller, more specialized niche makes it easier to focus on what sets you apart from everyone else in your industry. Niching down to an area where you can position yourself as a true expert and deliver stellar service will help you find long-term clients and generate lasting revenue
When you niche down, there is less competition. Riches in the niches... How to pick a niche: 1 Identify your interests. Knowing your interests is a crucial step. ... Be passionate about your niche 2 Experimentation 3 Identify problems you can solve. ... 4 Focus on individuals. ... 5 Experiment. ... Find your unique selling point. Google trends 4 Growing Disposable income
You can get the course today on Gumroad: https://groundupbiz.gumroad.com/l/growth
78 - My Vision, Ideal Customer Profile (ICP), and Value Content (VC)
My vision - SCALE
Here is TMF episode on Scale vs Magnitude: https://spotifyanchor-web.app.link/e/YA9HJrNEpyb
It may also be worth looking into this episode of UUL vs CUL: https://spotifyanchor-web.app.link/e/lhVyUtREpyb
ICP: https://www.youtube.com/watch?v=4duQSBRRNvw Value content - practical and helpful content for your ICP
The importance of micro-commitments to get people all the way to your highest ticket offering.
1) Clearly define the next step for your customer
2) Make it as easy as possible for them to get to the next step
77 - My Digital Product Creation Journey
Here are some great tips for creating your digital product:Build with your customer. Solve problems with your digital products. Templates and guides are great digital products. You can get the Twitter Personal Branding and Audience 101 product here on Gumroad:
https://groundupbiz.gumroad.com/l/vrvfl Shoutout to these folks:https://twitter.com/_CODEwalker https://twitter.com/DaveMeier https://twitter.com/Bencrawfordnft https://twitter.com/RonnieSarkar90
76 - Copywriting & Email Marketing are Financial Freedom Skills
Learn these skills immediately! APPLY them to become a master.
1. Copywriting - the strategy of creating persuasive content for Marketing and Sales with the goal of generating conversions and salesWrite the way you talk in a conversational tone Write in short sentences Write to the emotions and desires of your reader Read your work aloud for flow Talk to one person
2. Email list - a list of names and email addresses of your prospects and customers that you have control of
Learn how to grow and maintain an email list. Learn how to back-up your list or have multiple copies in case of any platform issues.
Email marketing is still very valuable. And SMS marketing is more valuable, in my opinion.
The goal is to own your own list and communicate with all of your readers without an algorithm getting in your way.
Start a newsletter. Remember that: Trust is the biggest asset in relationships especially related to business.
Great products to sell that solve your customer's problems / that you use or have used and can vouch for
Your personal stories and presentation are the difference-makers that will make your content stand out in the AI world.
Shoutout to Dan Bogachek (@DBogachek), follow him he is a genuine guy.
Here's the super insightful article I read about how Groove HQ grew to 100,000 email subscribers: https://www.groovehq.com/blog/growing-email-list
Marketing automation platforms (email marketing services): Beehiiv, Substack, GetResponse, Mailchimp, Convert Kit, Aweber (not ranked in any particular order do your own due diligence)
You can email me at: email@example.com
75 - Six Core Human Needs by Tony Robbins
This idea will change how you view your own behavior... literally EVERYTHING you do.
In the episode, I said "Personality Needs" and it should instead be your "Personal* Needs"
Your Personality Needs Are: 1) Certainty, 2) Variety (Uncertainty), 3) Significance, 4) Love/Connection.
Your Spiritual Needs are 5) Growth and 6) Contribution.
Read more on Tony's website: https://www.tonyrobbins.com/mind-meaning/do-you-need-to-feel-significant/
Here's the YouTube video I was talking about in the episode where Tony covers the Six Core Human Needs: https://www.youtube.com/watch?v=UdhGTvuUOys
74 - Why You Should Join More Twitter Spaces
Twitter Spaces is the ultimate social audio experience to meet new people, learn, mastermind, and develop your public speaking skills. You can use Twitter Spaces to find your voice and build authority in your niche. Solidly is a real word! Solidity is a Web 3 programming language.
Discover Twitter Spaces going on right now:
Here's the List I've created of some great Twitter Spaces hosts:
73 - Twitter Growth Update & Personal Branding
I'm about 200 followers away from 2,000. Twitter is a great platform to improve your writing skills and with Twitter Spaces, you can improve your Speaking skills too. Also create a Story bank because storytelling and authenticity are going to be super valuable in this age of Artificial Intelligence.
72 - 100 Impressions a Day, Amazon Associates, and Blog Update
Read more at www.groundupbiz.com
GroundUpBiz.com is getting about 100 impressions a day from Google search. On August 10, 2022, I got my 1st impression.
Console stats as of Nov. 22, 2022: Total 2,870 impressions, 26 clicks, Click Through Rate 0.9%, Average Position 42.8
0.9% CTR - my plan to improve it: Better Hooks (headlines), and improve copywriting in the meta description or snippet.
42.8 average position - Using Rank math free plugin. Will see who is outranking me and learn, then build a better product over time.
Just signed up for Amazon associates. The blog is now monetized with ad revenue and an affiliate revenue model.
Here is the YouTube video for writing blog posts faster.
Look at the "People also ask" section of Google search.
Next goal is to beat my PR on impressions for search, that is 209 impressions in a day.
Videos uploaded to YouTube in some cases perform better than search, because videos can be more helpful in teaching information
Use Pexels and Unsplash primarily for high-quality images for bloggers (copyright-free images, free to use commercially). Canva is great too for designing graphics.
Great keyword research + really helpful articles = success in blogging
71 - 7 Powerful Ways to Become Recession Proof
Do you know how to beat a recession?
Recession-proof refers to assets, companies, industries or other entities that do not decline in value during a recession.
A recession is when a nation’s economy experiences negative gross domestic product (GDP), rising levels of unemployment, falling retail sales, and contracting measures of income and manufacturing for an extended period of time. Recessions are considered an unavoidable part of the business cycle.
I'm not saying we are in a recession or going to be in one. Review economics on your own due diligence.
1. Live within your means
Save at least 10% of your income
Produce significantly more than you consume
2. Increase your ability to earn (anchor, mturk, staking, adsense, stock sell, and others...)
control of cash flowing assets
Learn about revenue models (ep 64)
The Millionaire Fastlane by MJ Demarco
Something regarding sales or attention, or people mental space
PRODUCE over consumption
3. Improve your credit score (pay down expensive debt)...
4. Grow a personal brand
5. Position yourself (comes from awareness first)
6. Save cash, cash is king for emergency and for buying at the lowest points
7. Dig your well before you're thirsty by Harvey McKay
The importance of real relationships
70 - 1,743 Keywords in 7 Days, Blog Writing Phase Update
SEMRush free trial has ended. Now I'm writing a bunch of articles. The goal is to rank these articles on Google with low competition, high cost per click keywords. Great writing is on the way. I am adding to the blog each day. Check out my blog in development here.
69 - Massive Twitter Growth and Providing Value with Mike Scully (The Landing Page Guy)
Follow Mike on Twitter: @Mike_Scully_
Mike Skully talks about his journey on Money Twitter and how he got into landing pages. He has been able to form solid connections with other influencers in a major way. If you want to learn more about landing pages or if you need help with your landing page, then follow Mike and send him a message. He is very open to working with new people.
68 - 5 Smart Tips to Position Yourself as an Expert
67 - JK's 3 Step Framework, SEMRush, and Blog Updates
66 - Who Moved My Cheese?
Change is inevitable. You need notice change and adapt quickly so that you won't get left behind. "Who Moved My Cheese?" is a short and entertaining book about how to grow from the changes in life. Hope you enjoy the episode!
65 - The Power of Your Subconscious Mind + Blog Updates
Read The Power of Your Subconscious Mind by Joseph Murphy. Hop on more phone calls. Work on your blog, your podcast, or whatever you are building. Twitter is not dead. Put your reps in, you CAN do it. Watch how you talk to yourself.
64 - 6 Common Revenue Models
These are revenue models that you can align with your companies operations to earn revenue and grow your business.Unit Sale Advertising Freemium/ Data Intermediation Licensing/ Franchise ubscription
63 - What's So Cool About Twitter?
62 - What You Should Know about Sales Funnels
61 - 4 Key Types of Search Intent
The 4 types of search intent (Informational, Navigational, Commercial, and Transactional are great to learn for content creators practicing SEO. Understand what keywords people are typing in and the true outcome or intent they desire. This will help you create better performing content, especially in regards to Google search ranking. Email me: firstname.lastname@example.org
60 - Top 5 Books to Read in 2022, and to Start 2023
The books you should read are...100M offers by Alex Hormozi Good to Great by Jim Collins Copywriting Secrets by Jim Edwards The Ten Principles Behind Great Customer Experiences by Matt Watkinson Building a Second Brain by Tiago Forte
59 - Why You Should Start A Podcast... Seriously!
58 - Why You Should Look into Niche Websites and Blogging
57 - 7 Stages of The Sales Cycle
Become a master at the sales cycle and learn how to go from new prospect to paid customer. Pay attention to the products you have bought and how you move through the stages. The steps are:Prospecting (not Podcasting as I said in the episode lol) Make Contact Qualify Your Prospect Nurture Your Prospect Present Your Offer Overcome Objections Close the Sale
56 - Deep Conversations Create Sales
55 - Blogging and a Taste of SEO, Plus Updates
Blogging will build your credibility and offer a true home for you online. It is a long-term game which will build your brand and establish your audience world wide. In this episode, I also talk about AI because Artificial intelligence is going to be a big part of our future. So will Web3 and what I did not mention... The Metaverse!
54 - 5 Tips for Better Collaboration
53 - Why You Should Start a Blog
52 - Q1 Update, 6 Streams
51 - Creating Atomic Habits
50 - The Irresistible Consultant's Guide
49 - Boost Your Financial IQ
48 - How to Win Friends and Influence People
47 - Updates & The Plan for 2022
46 - The Power of Journaling
45 - NSFW Financial Potholes
In this episode, I share where I have messed up on my financial journey. I forgot to add that I've also lost more than $2,000 USD in Forex and about $3,000 USD in crypto when I forgot/lost a password to a software wallet.
44 - Creating Your Productocracy
43 - Focus on the Pain Points
42 - The Law of Effection
41 - Know Your Numbers
40 - "Making Offers" Is Core To Your Business
39 - How to Retire Early
38 - Own Thy Platform: The Commandment of Control
37 - Get Your Message Out!
36 - The Power Of The Mastermind
35 - The $$$ Is In The Follow Up
34 - If You Can't Measure It, You Can't Improve It
33 - Magnitude vs Scale
32 - Creating Your Irresistible Offer
31 - Emotional Intelligence is THAT Skill
30 - Show Up Every Day
29 - Don't Sleep on Social Media!
28 - Dyl the Killsmith Interview - Passion for Music & Business
Houston underground artist Dyl the Killsmith (IG: @dylthekillsmith) shares his journey through life and lessons learned being a musician while still holding down a full-time job. We talk about balance, networking, and the power of being vulnerable.
27 - ULL vs CUL... Only 1 Leads to Wealth
26 - Your Network = Your Net Worth
25 - Do They Know, Like, & Trust You?
24 - Your Dream 100
23 - Building Your E-Course!
22 - Create Your E-Course Too
21 - BAM and The Units Approach
20 - Your Book Needs to be Published
19 - It's Real Estate Investing for Me
18 - Power of Podcasting with Brandin Smith
Now is the time for you to start your podcast... Especially if you've thought about it but for some reason have not pulled the trigger yet! The first few months to a year will be learning anyways so do not delay. Podcasting is becoming more popular and if you have a message that can help someone else, then please share it!
Foilow me on IG @groundupbiz
17 - Value Vouchers and Market Echoes
16 - Creating Your Money System
15 - Mindset is The X-Factor
14 - Tell Your Friends About Your Book
13 - "Easy" Book Creation Tips
12 - Write Your Book!
Writing a book makes sense for every influencer, business owner, and brand builder. It builds your understanding and credibility. If your book is helpful to the world, you can create passive income opportunities as well.
Here is a blog post I wrote about how to self-publish on Amazon and what I learned from writing my first major book: The Influencer Starter Guide.
11 - Break the Time for Money Trade
10 - Improve Your Branding with Fritz Colinet!
9 - Visualize Your Better Life
8 - Choose to Be Happy with Davion Johnson (Dave Shine)
7 - Don't Run Away from Process!
6 - Build Stronger Customer Relationships with Buddy Cheeks
In this episode, we talk with Buddy Cheeks (IG: @buddycheeks) about turning your passion into a business. We also talk about ways to build strong relationships and show appreciation for your customers.
5 - Blueprints will Save You Time & Headache
4 - Make Better Decisions with Your One Thing
Make better decisions for reaching your goals with one of the key ideas in The One Thing (by Gary Keller). Manage your time more appropriately and decide what is the most important thing for you to do next.
3 - Tap Into Your Why
2 - Your Job and Your Business with Stephen Nava
We speak with Stephen Nava (IG: nava_life) about the importance of having a job and building your business at the same time.
1 - Introduction
The Ground Up Biz podcast was created as a no-fluff education channel. The goal is to inspire and educate you to grow your business and achieve financial freedom.