
Habitology - Habits For Coaching Business Success
By Melanie White

Habitology - Habits For Coaching Business Success Feb 11, 2020

E#269 Nail Your Messaging
This is an excerpt from a recent webinar hosted by Melanie White and Sharon Curtain.
We discussed the importance of clear messaging in attracting clients. And we know that it can be challenging to find coaching clients, often lacking due to a lack of market research and understanding of the target market's problems and solutions.
In this session we discussed using the brand ladder tool to craft resonant messaging for brand positioning and niche engagement.

E#268 Coaching Men with Jono Snell
Today I interview Jono Snell about his experience on coaching a segment of the population who really need support – men.
As a physiotherapist and men’s health coach, Jono shares his career journey and highlights the importance of open-mindedness, motivation and caring about yourself and others and their impact on men’s health and well-being.
We discuss the challenges faced by men in their late forties, who struggle with feelings of unhappiness and dissatisfaction. These clients often neglect their health and wellbeing, particularly in terms of sleep and weight management, and often use alcohol or food to distract themselves from feelings of dissatisfaction and loss of mojo.
Jono highlights that self-care is incredibly important because of its impact on relationships, work performance, and overall well-being. If you’d like to learn more about Jono’s work or need guidance on men's wellbeing, reach out to him on LinkedIn.

E267 Being The CEO
What does it take to be a good manager or leader in an organisation, or even the CEO? And when you’re in your own business, how do you become a leader for yourself? Today we talk about transitioning roles, adjusting expectations and stepping into new strengths and behaviours to create business success.

E#266 Impostor Syndrome (again)
After three conversations on impostor syndrome today, I wanted to talk about Chris Fagan's success - and use that to start the conversation about your brilliance and superpowers and how valuable those are, instead of letting impostor syndrome – or a sense that you’re not good enough or don’t have enough value. Let’s flip the switch!

E#265 Solo Business vs Working with Others
A lot of people find it challenging to move from an employment/working with others scenario into a solo business – and the reverse is also true. Today we’ll discuss a few pros and cons of working alone versus in a team, and how to get the best of both worlds.

E#263 HCANZA Conference Reflections
In today’s episode, I reflect on the recent HCANZA conference – sharing insights and outcomes around the conference focus of Driving Positive Change.

E#262 Accelerating business growth with Annual Review
If you want to grow your business, it’s essential that you make time to stand back at least once per quarter, and look at what you’re doing, and where you’re going, what’s working and what’s not, so that you can course correct. We can get so busy working in the business that we forget to work ON the business!
Today I share some of the bigger picture questions that I like to ask myself once or twice per year, that might help you with your process.

E#261 Do You Need to Crush It On Instagram?
What does it take to be successful in your coaching business? Do you actually have to be an Instagram star in order to be successful? Today I want to help you get really clear on whether you're ready for Instagram or not, whether it's the right platform, and what you might need to do first before you decide how to market your business.
These links (non affiliate) might give you some hints on how to get it right. Instagram demographics in 2023
Highly profitable Instagram Niches
Finding your Target Audience on Instagram

E#260 How to Use Myers Briggs in a Coaching Context
In today’s episode, I speak with Jenny Keady to help you understand the Myers Briggs Type Instrument or MBTI – how it can help you become aware of your own strengths, and how a tool like Myers Briggs can be used in a coaching session to ‘add value’ to your coaching work with clients.
Jenny Keady has been a coach and trainer for over 25 years, and is fascinated by how people tick. Jenny is formally qualified in using the MBTI among other things, and today she unpacks the model and gives specific examples of how it can highlight strengths and tendencies in yourself and your clients.
Learn more about Jenny Keady here.
Connect with Jenny Keady here.
Learn more about Myers Briggs here.
Try the free 16 Personalities test, based on Myers Briggs.

E#259 How to Leverage Training to Amplify Your Impact
Today is my birthday! And I want to share some insights into how you can leverage the professional development or other training courses you’re completing to know yourself better, become more confident and amplify your impact.

E#258 Three Habits to Increase Resilience at Work
When you run your own business in a caring profession like coaching or counselling or any sort of people-facing work, you have to deal with a lot of emotional stuff. You need to show up each day and be able to face whatever moods and emotions come up in your coaching sessions in your meetings and that includes managing your own emotions. Today we discuss three powerful habits you can develop to help you manage your emotions and maintain emotional regulation, so that you can show up feeling calm, grounded and be more resilient at work.

E#257 How to Succeed as an Extravert Coach
If you’re an extravert who coaches, then there are a few things you can do to maximise your skills create a thriving coaching practice. As a coach trainer and assessor, I have come to understand some common traits of extravert coaches in action. If you’re an extravert coach, I want to help you understand your strengths, areas for work, who your best clients are likely to be, and how to show up and make a difference in the world.

E#256 How to Succeed as an Introvert Coach
If you’re an introvert who coaches, I'm here to help you work out how you will work with others to get the best out of yourself and create a thriving coaching practice. As a coach trainer and assessor, I have seen many introvert coaches in action and come to know some common traits. Today, I want to help you understand your strengths, how to get the balance right, and work out which clients are best for you, so you can maintain your energy, and deliver great coaching to your clients.

E#255 How to Play Big (Stop Playing Small)
Are you committed – but terrified – of taking your business to the next level? Have you been playing small and feel ready to step up and into what you were meant to be doing? This episode provides some proven methods to help you stop playing small and start playing big – so you can step into your greatness and live a more authentic and purposeful life.
Previous episode: E8 How to Solve Any Problem

E#254 The Insecurity Project and Being an Exceptional Coach with Jaemin Frazer
Today I interview writer, speaker and coach Jaemin Frazer on his work on The Insecurity Project, what it takes to be an exceptional coach, and how insecurity is a problem that can be solved. Jaemin is currently writing his fifth book - his best work yet - on the topic of self permission.
To learn more about Jaemin:

E#253 Maximising Your Conference Spend
If you’re attending the HCANZA conference for health and wellness coaches in August – or any other conference – how can you make sure that you get the most out of your spend? Today I’ll share some tips and tricks to help you maximise your return on investment at conferences so you aren’t just getting information, you are also implementing what you learn.

E#252 Successful Marketing at Events
Events are a great way to promote your business and find new clients. Today, I’d like to share some tips and key insights on how to successfully engage with leads and identify prospective clients at events.

Five Techniques for Winning Clients
Are you struggling to find new clients for your coaching or other health and wellness business? Today’s five techniques will give you some simple techniques you can use right away to start winning clients.

E#250 What You Must Do to Be Confident: Unleashing Your Inner Power
Are you struggling with confidence in your coaching business or even just generally in your life? I’d love to share some powerful concepts on what you must do to be more confident, from the work of master coach Dan Sullivan and others, and share some strategies to help you become more confident so you can enjoy blossoming success in all areas of your life.
Episode 89 covers Stretch Goals
Episode 219 covers Becoming a Confident Coach

E#249 Communication Skills, Health and Wellness with Executive Communication Coach Laurie Schloff
Today I speak with executive communication coach, Florida-based Laurie Schloff who believes there is truly a deep relationship between communication and health and wellness. I've provided some links to Laurie's contact details below.
Laurie’s work is helping professional achieve outstanding relationships and results through communication. As a renowned master coach and author of three books, she is a specialist in the field of corporate communication. She is a recognized expert for adding to clients’ talents and toolbox in the areas of:
• Presentation skills
• Conference coaching
• Leadership communication
• Fear of speaking
• Leading and facilitating meetings
• Speech clarity for non-native speakers
• Communication program development
• Certificate in Communication Coaching program
Laurie’s clients include Bain Capital, Fidelity Investments, MassMutual, Allstate, State Street, Dana-Farber Cancer Institute, TJX, Pegasystems, and Johns Hopkins. "He and She Talk", "Speech Gems", and "Smart Speaking", the three internationally-translated books Laurie has written, offer practical solutions to communication problems most organizations and individuals face.
Want to connect with Laurie? here are her books and a link to her website: Smart Speaking https://www.amazon.com/Smart-Speaking-Sixty-Second-Strategies/dp/0615460607#immersive-view_1686176055733
He & She Talk: How to Communicate with the Opposite Sex https://a.co/d/5vHnVbN
Twenty Twinkling Stars children’s book - Fundraiser https://a.co/d/dPh4seE
Her website is www.partnersincommunication.com. You can sign up for an initial call there or email her there directly.

E#248 6 Tips to Transition from Work to Business Launch
Are you working full time and trying to start a coaching business on the side? It’s exciting to think about leaving your doldrum job to launch the business that is meaningful and purposeful. But launching a business takes a fair amount of creative thinking, strategic planning and hard work to implement. How do you juggle the demands of work and make time to start your business?
I’ll share my 6 top tips today – and a link to other tips on my previous episode on this topic.
Other episodes on this topic include:
E49 - From Job to Business – Managing Time Expectations
E135 – Transitioning from Job to Business

E#247 Wellness Workshops, Books and Breast Cancer Coaching with Sadie Goddard
Today I speak with Sadie Goddard of Serenity and Sunflowers, talking about Sadie’s journey into coaching, accepting the need to work, and gaining a new perspective on how coaching fits into both employment and her own business. Sadie shows that coaching can take many forms and that it’s ok to experiment until you find out where you want to land!
If you’d like to learn more about what she does or the Breast Friend Project, here are her links:
What Sadie offers: https://linktr.ee/serenitysunflowersjustbe
The Breast Friend Project: https://www.facebook.com/groups/684941926748586/?ref=share_group_link
https://walking.heartfoundation.org.au/walking/group/the-breast-friend-project-lets-stay-active

E#246 Marketing is a Numbers Game
Are you fearful of marketing, not sure if you’re doing it right, or wondering how much effort is required? This episode helps to take some of the emotion out of it show you how to win at marketing via some key numbers – what they are and how to use them. By the end of this episode you’ll be a lot clearer on how to market your business so you can succeed and grow.

3 Easy Ways to Stay Calm, Focused and Productive at Work
Do you find yourself feeling rushed at work, with thoughts that you’re not doing enough or are not good enough, and lying awake at night worrying about what you did or didn’t do? These kinds of habits can lead to insomnia, burnout, or worse. To remedy that, today we’ll discuss three easy ways to stay calm, focused and productive at work. These are better habits to help you stay on point and find more enjoyment and confidence in your working day.

Confident Coaching in Corporate with Celeste Cleary
Today I interview nurse and health and wellness coach, Celeste Clearly. We talk about how she stepped away from her nursing profession, graduated with her Professional Certificate of Health and Wellness Coaching from Wellness Coaching Australia, and then took a deep breath to build her own business - with the right supports along the way.
Celeste shares some insights how she pushed through a lack of self-confidence to get where she is today – working with her first clients, doing what she loves, and having an impact.
>> If you’d like to connect with Celeste, you can reach her on LinkedIn
>> If you’d like to connect with Christine Boucher to learn more about how to expand your health and wellness business into the corporate sector, register here for her free webinar
>> If you’d like help to develop visual models for your business, connect with Renee Hasseldine (creator of the Think RAPT System) and read her great LinkedIn article.

E#243 How to Gain Self-Confidence
Do you want to be more self confident as a coach and in your life? Are you struggling with impostor syndrome – feeling that you don’t know enough, or aren’t far enough ahead of your prospective clients. Here are five easy wats to gain self-confidence that you can start right now.
Previous episodes
E73 – three best ways to build self confidence
E74 – confidence in your coaching skills

E#242 Confidence in Your Coaching Business with Nadine Crawford
Today I interview health and wellness coach coach Nadine Crawford of Your Future Self. We talk about her marketing, traction and confidence in the 6 months after she’s graduated with her Professional Certificate of Health and Wellness Coaching from Wellness Coaching Australia.
Nadine shares some insights on what’s worked, what hasn’t, and how being authentic is an important asset to help you find the confidence you need to persist and win.
If you would like to connect with Nadine, visit:

E#241 Confidence as a Coach: Why Generalists Triumph in a Specialist World
This episode is the first in a new season about self-confidence as a coach, self-worth, value and self-belief. We discuss an overview of the book range, which shows how generalists triumph in a specialist world. If you'd like to read the book, here's a link to buy it (not an affiliate link):
Check out the listing on GoodReads. https://www.goodreads.com/book/show/41795733-range

E#240 3 Steps to 10x Your Online Reach
Content marketing offers a great opportunity to grow your business. But how do you create and share content in a way that maximises your reach and helps you build a loyal audience? This episode uncovers three steps to leverage your content and 10 ways to help you 10 x your online reach.

E#239 How Following Up Grows Your Business
If you’re building business, then you’ll be pursuing new leads and making offers to your growing audience. The surprising thing is, after making an offer or delivering a service, so many people DON’T follow up their existing leads and customers – yet this is an incredibly cost-effective way to grow your business. Let’s explore how following up grows your business and revenue, and how to create, automate and celebrate your follow ups!

E#238 Scale Your Business with Group Coaching
If you’ve been coaching 1:1 for a while and want to scale your business, moving into group coaching is one option. By the end of this episode, you’ll have clarity on how group coaching works, why it’s so powerful and how it can accelerate your business growth.

E#237 Three Tips for Creating Irresistible Offers
Today we’re talking about crafting irresistible offers as part of my season about business and revenue growth. I want to help you craft mouth-watering offers that make it super easy for clients to buy from you, following a simple process.

E#236 How to Grow and Scale Your Business with a Virtual Assistant
How does engaging a Virtual Assistant (VA) help you to grow and scale your business?
By taking over the tasks that frustrate you, or that you’re not good at – like marketing and being consistent online! A VA helps you grow and scale by freeing up more time and helping you get more headspace to focus on your income earning work.
As the next episode in a series on how to grow your business and revenue, I talk to Kristy Smith, Founder of Virtual Elves, to discuss what types of tasks VA’s typically complete, the benefits and value of using a VA, what’s required to engage a VA properly, and how to hand over tasks to a VA among other things.
Kristy Smith is the founder of Virtual Elves and has worked with many businesses helping them to develop the strategies, methods and tools for effective outsourcing. She shows them how, with outsourcing, they can scale, grow and be profitable. She is known for her ability to see how businesses can operate in a more efficient way, and for walking business owners through the process. She uses her own business growth, mistakes and lessons learnt to give hands-on practical strategies that can be implemented immediately.
If you’d like to connect with Kristy Smith and/or Virtual Elves:

E#235 3 Proven Strategies to Grow and Scale Your Business
Next in this series about business and revenue growth, let’s talk about three proven strategies you can use to grow and scale your business – even if you’re relatively new to business and have a few paying clients.

E#234 The Connoisseur of Time: An Invitation to Presence with Dr Joel Bennett
If you’re racing through your day struggling to manage your appointments and be present with your clients; if you’re stuck in your head worrying if you have enough clients, or whether you know enough; if you’re trying to get a lot done and procrastinating or experiencing overwhelm, then this episode is for you.
I’m interviewing Dr Joel Bennett, PhD, CWP, is CEO of Organizational Wellness & Learning Systems (OWLS), whose mission is to catalyse healthy cultures and communities from the inside out with science. OWLS programs, many tested in clinical trials, have reached over 250,000 workers.
Dr Bennett’s programs, shown to reduce behavioural health risks and improve the work climate, have been recognized as effective by the US Surgeon General. Dr. Bennett is author/co-author of over 30 peer-reviewed scientific articles and seven books, including “The Connoisseur of Time: An Invitation to Presence” (available for free at www.presencequest.life). He lives in Texas with his wife Jan and relishes mysticism.
Dr Joel Bennet's latest book is available for free at www.presencequest.life
You can join his Facebook group here
Here is his Resilience Coach Training Certification: https://organizationalwellness.com/collections/for-display/products/resilience-to-thrive-coaching
Here are some of his Stress management tools and toolkits: https://organizationalwellness.com/collections/toolkits-1

E#233 Running Pilot Programs for Quick Revenue (and Growth)
Whether you’re starting out in business or thinking of a new service line, it can be tough to break into a new market.
Pilot programs allow you to test a new service for the first time on a test audience in exchange for feedback but better than that – they are a great way to create business and revenue growth through live customer experience, results, reviews and referrals.
Please refer to previous episodes for more information:
Episode #134 Five Top Tips for Finding the Right Pilot Program Clients
Episode #154, the Why, What and How of Pilot Program workflows,
Episode #155, The Value of Pilot Program Content and Emails.

E#232 The Work Habits of Self-Made Millionaires
As a coach, you probably know about the power of keystone habits. But did you know that self-made millionaires share some keystone habits that helped propel them to success? This fourth episode about business and revenue growth highlights the importance of daily health-based routines as a foundation to show up with the right energy, mindset and wellbeing to achieve success more easily.
>>> E#206 Understanding Your Sleep Chronotype
ReferencesCNBC Online https://www.cnbc.com/2018/04/18/tom-corley-top-10-common-habits-of-high-achievers.htmlAccessed 6.2.23
Cohen, Jennifer. Exercise is One Thing Most Successful People Do Every Day. https://www.entrepreneur.com/living/exercise-is-one-thing-most-successful-people-do-everyday/276760Accessed 6.2.23
Corley, Tom. Rich Habits Study – Background and methodology. https://richhabits.net/rich-habits-study-background-and-methodology/Accessed 6.2.23
Loudenback, T. 2019. 17 habits of self-made millionaires, from a man who spent 5 years studying rich people. https://www.businessinsider.com/personal-finance/good-habits-of-self-made-millionaires?op=1 Business Insider Website accessed 6.2.23
Suni, E. 2022. How Much Sleep Do We Really Need? https://www.sleepfoundation.org/how-sleep-works/how-much-sleep-do-we-really-needSleep Foundation Website accessed 6.2.23

E#231 Annie Braendle on Health and Wellness Coaching with Athletes, an Integrative Clinic and Better Up
Are you wondering if it’s possible to work full time as a coach and earn the income you want? Are you interested in what a portfolio coaching career looks like? Are you interested in coaching athletes? Today’s interview with Annie Braendle answers these questions and many more. Annie’s working with clients in a face to face and global online capacity, leveraging partnerships, platforms and her own networks.
You can learn more about Annie here: https://sparkcourage.com.au/
You can learn more about BetterUp here: https://www.betterup.com/

E#230 Finding Your Mid-Life Purpose
If you’re into your mid-30’s to mid-50’s and are feeling a bit restless – it's because your life is about to change. It’s a time is a culmination of many things in your life and a curiosity about the future – away from the hustle and grind, what is your true purpose in life? To help you ease into this transition, I will share some of my tips to find your mid-life purpose more easily. We'll also talk about business and revenue growth through purpose, at the end of the episode.

E#229 5 Quick, Effective Ways to Quit “Busy Working” and Have More Fun in Your Business
This episode is the first in a season that focuses on growing your business and your revenue.
Are you a small business owner who regularly feels overwhelmed at all the things you must manage every day, every week, every month? Does it feel hard sometimes, and exhausting, and like you’re spinning your wheels?
Let’s take a step back and map out five quick and effective ways to significantly improve your work life balance and therefore, grow your business more easily. My goal for you in this episode is to help you have the impact you want in your business, more easily and with less stress.

E#228 Coaching Men & Building Community with Mathew Spanos of the Bearded Villains
Mathew Spanos speaks about his experience as a Sydney Chapter co-captain of the Bearded Villains, a male-led community that gives back and supports a multitude of people and charitable organisations across the globe. His story showcases the power of tribes, belonging, giving back and positive psychology. It illustrates what it takes to build a successful community for men, and the essential ingredients for helping men to open up in a more personal or coaching conversation.
Here are some of the Instagram handles for the Australian Chapters of Bearded Villains
- Bearded Villains @beardedvillains
- Harbourside Villains (NSW South - Sydney, Canberra and South Coast) @harbourside_bearded_villains
- Cut Snake Villains (Central coast and Northern NSW) @north_nsw_bearded_villains
- Bearded Villains Victoria @beardedvillainsvictoria
- Ironside Villains ( Western Aus) @beardedvillainswestaustralia
- Bearded Villains Queensland @beardedvillains_qld
- Bearded Villains US website (global site) https://www.beardedvillains.com/
- Bearded Villains Switzerland website https://www.beardedvillains.ch/

E#227 90-Day Business Planning
Are you struggling to get organised and stay focused in business, procrastinating, or simply feeling a bit stale? Developing a 90-day Plan is the secret to staying on track, fired up and productive. In Episode 5 of this podcast [MW1] I helped you create a foolproof 30-day plan. Today, I’ll reveal how I do one of the bigger picture steps, and how this helps me get more done, more effectively and efficiently.

E#226 Building Your Coaching Business: Burnout in Health Professionals with Dimitra Mersinia
How does someone with an economics degree become a dentist, and then a health and wellness coach for health professionals in midlife who are dealing with stress and burnout? This interview with coach Dimitra Mersinia presents a case study that describes this transition.
In this interview, Demi talks through her professional evolution: a landmark event that forged her direction, the path to getting there, and building her future with a pivot to health and wellness coaching, based in curiosity, compassion and empathy for others in her profession based in lived experience.

E#225 Letting Go
This is the perfect time of year to make plans. It’s also the best time of year to let go of things that no longer serve you in your business. We know that 20% of our efforts generate 80% of our results. It totally makes sense to let go of some things, but it can be much more challenging that you think! Today we’ll talk about why it’s important to let go, what the obstacles are, and how to examine and evaluate your business, then execute your decisions without guilt or scarcity, and with full clarity, confidence and certainty that you’re making the right decision.

E#224 Celebrating Success; Christmas Boundaries
Today I’d like to congratulate you on a wonderful year and remind you of how you succeeded in your business and life. I’ll also talk about how to set Christmas Boundaries in your business so you can get adequate rest and recovery, so you’re ready to charge again in 2023.

E#223 How to Prepare for the NBHWC Exam
Are you registering for the next NBHWC exam intake and wondering how to prepare for the exam? Today we'll cover what the exam is all about, how to prepare for it, and what to expect on the day. I have included some links to help you navigate the exam prep resources that NBHWC provides.
NBHWC website: Exam Prep Resources
Recommended textbooks:
1. Coaching Psychology Manual by Tshannen and Moore,
2. Wisdom of the Whole by Bark,
3. Motivational Interviewing by Miller and Rollnick, and
4. Wellness Coaching for Lasting Change by Arloski.

E#222 What to Stop and Start Doing in 2023
Do you have this nagging sense that there are things you should stop doing, and things that you should start doing in your business? Does business feel like a grind at times, sapping your energy and creativity? If so, then let's work through my 4-step process to create your business plan for 2023. so you can start getting what you want with more ease and flow.

E#221 How to Find a Good Small Business Coach to Suit Your Needs
When you’re running a business on your own, it can be super helpful to have someone to help you to develop your strategy, work out your priorities, learn new skills, and overcome the obstacles to taking action. But if you’re shopping for a business coach, how do you find the right person? Here are 8 things that can help you find a good small business coach to suit you and your needs.
Click here to book a good fit call
Or go to my contact page to get a referral to other business coaches.

Rebecca Taylor - Coaching for Compassion Fatigue
Are you curious about what compassion fatigue is, the signs of compassion fatigue, and how to coach around compassion fatigue?
We answer these questions in today’s interview with Rebecca Taylor - a vet nurse with 15 years’ experience in vet clinics and animal shelters, and a recent graduate of Wellness Coaching Australia. Rebecca talks about what triggered her career change, why compassion fatigue is such an important issue, and how her fledgling business is going.
For more information on Rebecca Taylor, visit her LinkedIn profile.

E#219 Becoming a Confident Coach
Have you done all the courses, all the training, but still feel you're not good enough or competent enough? This is impostor syndrome. But what do you do about that? How do you flip that on its’ head and tackle impostor syndrome so that you can become a confident coach? I'm going to outline some very good reasons why you need to beat impostor syndrome, and a bunch of ways to start doing it, so you can excel as a coach and value yourself and your work.