Habitology - Habits For Coaching Business Success
By Melanie White
Habitology - Habits For Coaching Business Success Mar 08, 2020
E#246 Marketing is a Numbers Game
Are you fearful of marketing, not sure if you’re doing it right, or wondering how much effort is required? This episode helps to take some of the emotion out of it show you how to win at marketing via some key numbers – what they are and how to use them. By the end of this episode you’ll be a lot clearer on how to market your business so you can succeed and grow.
3 Easy Ways to Stay Calm, Focused and Productive at Work
Do you find yourself feeling rushed at work, with thoughts that you’re not doing enough or are not good enough, and lying awake at night worrying about what you did or didn’t do? These kinds of habits can lead to insomnia, burnout, or worse. To remedy that, today we’ll discuss three easy ways to stay calm, focused and productive at work. These are better habits to help you stay on point and find more enjoyment and confidence in your working day.
Confident Coaching in Corporate with Celeste Cleary
Today I interview nurse and health and wellness coach, Celeste Clearly. We talk about how she stepped away from her nursing profession, graduated with her Professional Certificate of Health and Wellness Coaching from Wellness Coaching Australia, and then took a deep breath to build her own business - with the right supports along the way.
Celeste shares some insights how she pushed through a lack of self-confidence to get where she is today – working with her first clients, doing what she loves, and having an impact.
>> If you’d like to connect with Celeste, you can reach her on LinkedIn
>> If you’d like to connect with Christine Boucher to learn more about how to expand your health and wellness business into the corporate sector, register here for her free webinar
>> If you’d like help to develop visual models for your business, connect with Renee Hasseldine (creator of the Think RAPT System) and read her great LinkedIn article.
E#243 How to Gain Self-Confidence
Do you want to be more self confident as a coach and in your life? Are you struggling with impostor syndrome – feeling that you don’t know enough, or aren’t far enough ahead of your prospective clients. Here are five easy wats to gain self-confidence that you can start right now.
E73 – three best ways to build self confidence
E74 – confidence in your coaching skills
E#242 Confidence in Your Coaching Business with Nadine Crawford
Today I interview health and wellness coach coach Nadine Crawford of Your Future Self. We talk about her marketing, traction and confidence in the 6 months after she’s graduated with her Professional Certificate of Health and Wellness Coaching from Wellness Coaching Australia.
Nadine shares some insights on what’s worked, what hasn’t, and how being authentic is an important asset to help you find the confidence you need to persist and win.
If you would like to connect with Nadine, visit:
E#241 Confidence as a Coach: Why Generalists Triumph in a Specialist World
This episode is the first in a new season about self-confidence as a coach, self-worth, value and self-belief. We discuss an overview of the book range, which shows how generalists triumph in a specialist world. If you'd like to read the book, here's a link to buy it (not an affiliate link):
Check out the listing on GoodReads. https://www.goodreads.com/book/show/41795733-range
E#240 3 Steps to 10x Your Online Reach
Content marketing offers a great opportunity to grow your business. But how do you create and share content in a way that maximises your reach and helps you build a loyal audience? This episode uncovers three steps to leverage your content and 10 ways to help you 10 x your online reach.
E#239 How Following Up Grows Your Business
If you’re building business, then you’ll be pursuing new leads and making offers to your growing audience. The surprising thing is, after making an offer or delivering a service, so many people DON’T follow up their existing leads and customers – yet this is an incredibly cost-effective way to grow your business. Let’s explore how following up grows your business and revenue, and how to create, automate and celebrate your follow ups!
E#238 Scale Your Business with Group Coaching
If you’ve been coaching 1:1 for a while and want to scale your business, moving into group coaching is one option. By the end of this episode, you’ll have clarity on how group coaching works, why it’s so powerful and how it can accelerate your business growth.
E#237 Three Tips for Creating Irresistible Offers
Today we’re talking about crafting irresistible offers as part of my season about business and revenue growth. I want to help you craft mouth-watering offers that make it super easy for clients to buy from you, following a simple process.
E#236 How to Grow and Scale Your Business with a Virtual Assistant
How does engaging a Virtual Assistant (VA) help you to grow and scale your business?
By taking over the tasks that frustrate you, or that you’re not good at – like marketing and being consistent online! A VA helps you grow and scale by freeing up more time and helping you get more headspace to focus on your income earning work.
As the next episode in a series on how to grow your business and revenue, I talk to Kristy Smith, Founder of Virtual Elves, to discuss what types of tasks VA’s typically complete, the benefits and value of using a VA, what’s required to engage a VA properly, and how to hand over tasks to a VA among other things.
Kristy Smith is the founder of Virtual Elves and has worked with many businesses helping them to develop the strategies, methods and tools for effective outsourcing. She shows them how, with outsourcing, they can scale, grow and be profitable. She is known for her ability to see how businesses can operate in a more efficient way, and for walking business owners through the process. She uses her own business growth, mistakes and lessons learnt to give hands-on practical strategies that can be implemented immediately.
If you’d like to connect with Kristy Smith and/or Virtual Elves:
E#235 3 Proven Strategies to Grow and Scale Your Business
Next in this series about business and revenue growth, let’s talk about three proven strategies you can use to grow and scale your business – even if you’re relatively new to business and have a few paying clients.
E#234 The Connoisseur of Time: An Invitation to Presence with Dr Joel Bennett
If you’re racing through your day struggling to manage your appointments and be present with your clients; if you’re stuck in your head worrying if you have enough clients, or whether you know enough; if you’re trying to get a lot done and procrastinating or experiencing overwhelm, then this episode is for you.
I’m interviewing Dr Joel Bennett, PhD, CWP, is CEO of Organizational Wellness & Learning Systems (OWLS), whose mission is to catalyse healthy cultures and communities from the inside out with science. OWLS programs, many tested in clinical trials, have reached over 250,000 workers.
Dr Bennett’s programs, shown to reduce behavioural health risks and improve the work climate, have been recognized as effective by the US Surgeon General. Dr. Bennett is author/co-author of over 30 peer-reviewed scientific articles and seven books, including “The Connoisseur of Time: An Invitation to Presence” (available for free at www.presencequest.life). He lives in Texas with his wife Jan and relishes mysticism.
Dr Joel Bennet's latest book is available for free at www.presencequest.life
You can join his Facebook group here
Here is his Resilience Coach Training Certification: https://organizationalwellness.com/collections/for-display/products/resilience-to-thrive-coaching
Here are some of his Stress management tools and toolkits: https://organizationalwellness.com/collections/toolkits-1
E#233 Running Pilot Programs for Quick Revenue (and Growth)
Whether you’re starting out in business or thinking of a new service line, it can be tough to break into a new market.
Pilot programs allow you to test a new service for the first time on a test audience in exchange for feedback but better than that – they are a great way to create business and revenue growth through live customer experience, results, reviews and referrals.
Please refer to previous episodes for more information:
Episode #134 Five Top Tips for Finding the Right Pilot Program Clients
Episode #154, the Why, What and How of Pilot Program workflows,
Episode #155, The Value of Pilot Program Content and Emails.
E#232 The Work Habits of Self-Made Millionaires
As a coach, you probably know about the power of keystone habits. But did you know that self-made millionaires share some keystone habits that helped propel them to success? This fourth episode about business and revenue growth highlights the importance of daily health-based routines as a foundation to show up with the right energy, mindset and wellbeing to achieve success more easily.
>>> E#206 Understanding Your Sleep ChronotypeReferences
CNBC Online https://www.cnbc.com/2018/04/18/tom-corley-top-10-common-habits-of-high-achievers.htmlAccessed 6.2.23
Cohen, Jennifer. Exercise is One Thing Most Successful People Do Every Day. https://www.entrepreneur.com/living/exercise-is-one-thing-most-successful-people-do-everyday/276760Accessed 6.2.23
Corley, Tom. Rich Habits Study – Background and methodology. https://richhabits.net/rich-habits-study-background-and-methodology/Accessed 6.2.23
Loudenback, T. 2019. 17 habits of self-made millionaires, from a man who spent 5 years studying rich people. https://www.businessinsider.com/personal-finance/good-habits-of-self-made-millionaires?op=1 Business Insider Website accessed 6.2.23
Suni, E. 2022. How Much Sleep Do We Really Need? https://www.sleepfoundation.org/how-sleep-works/how-much-sleep-do-we-really-needSleep Foundation Website accessed 6.2.23
E#231 Annie Braendle on Health and Wellness Coaching with Athletes, an Integrative Clinic and Better Up
Are you wondering if it’s possible to work full time as a coach and earn the income you want? Are you interested in what a portfolio coaching career looks like? Are you interested in coaching athletes? Today’s interview with Annie Braendle answers these questions and many more. Annie’s working with clients in a face to face and global online capacity, leveraging partnerships, platforms and her own networks.
You can learn more about Annie here: https://sparkcourage.com.au/
You can learn more about BetterUp here: https://www.betterup.com/
E#230 Finding Your Mid-Life Purpose
If you’re into your mid-30’s to mid-50’s and are feeling a bit restless – it's because your life is about to change. It’s a time is a culmination of many things in your life and a curiosity about the future – away from the hustle and grind, what is your true purpose in life? To help you ease into this transition, I will share some of my tips to find your mid-life purpose more easily. We'll also talk about business and revenue growth through purpose, at the end of the episode.
E#229 5 Quick, Effective Ways to Quit “Busy Working” and Have More Fun in Your Business
This episode is the first in a season that focuses on growing your business and your revenue.
Are you a small business owner who regularly feels overwhelmed at all the things you must manage every day, every week, every month? Does it feel hard sometimes, and exhausting, and like you’re spinning your wheels?
Let’s take a step back and map out five quick and effective ways to significantly improve your work life balance and therefore, grow your business more easily. My goal for you in this episode is to help you have the impact you want in your business, more easily and with less stress.
E#228 Coaching Men & Building Community with Mathew Spanos of the Bearded Villains
Mathew Spanos speaks about his experience as a Sydney Chapter co-captain of the Bearded Villains, a male-led community that gives back and supports a multitude of people and charitable organisations across the globe. His story showcases the power of tribes, belonging, giving back and positive psychology. It illustrates what it takes to build a successful community for men, and the essential ingredients for helping men to open up in a more personal or coaching conversation.
Here are some of the Instagram handles for the Australian Chapters of Bearded VillainsBearded Villains @beardedvillains Harbourside Villains (NSW South - Sydney, Canberra and South Coast) @harbourside_bearded_villains Cut Snake Villains (Central coast and Northern NSW) @north_nsw_bearded_villains Bearded Villains Victoria @beardedvillainsvictoria Ironside Villains ( Western Aus) @beardedvillainswestaustralia Bearded Villains Queensland @beardedvillains_qld Bearded Villains US website (global site) https://www.beardedvillains.com/ Bearded Villains Switzerland website https://www.beardedvillains.ch/
E#227 90-Day Business Planning
Are you struggling to get organised and stay focused in business, procrastinating, or simply feeling a bit stale? Developing a 90-day Plan is the secret to staying on track, fired up and productive. In Episode 5 of this podcast [MW1] I helped you create a foolproof 30-day plan. Today, I’ll reveal how I do one of the bigger picture steps, and how this helps me get more done, more effectively and efficiently.
E#226 Building Your Coaching Business: Burnout in Health Professionals with Dimitra Mersinia
How does someone with an economics degree become a dentist, and then a health and wellness coach for health professionals in midlife who are dealing with stress and burnout? This interview with coach Dimitra Mersinia presents a case study that describes this transition.
In this interview, Demi talks through her professional evolution: a landmark event that forged her direction, the path to getting there, and building her future with a pivot to health and wellness coaching, based in curiosity, compassion and empathy for others in her profession based in lived experience.
E#225 Letting Go
This is the perfect time of year to make plans. It’s also the best time of year to let go of things that no longer serve you in your business. We know that 20% of our efforts generate 80% of our results. It totally makes sense to let go of some things, but it can be much more challenging that you think! Today we’ll talk about why it’s important to let go, what the obstacles are, and how to examine and evaluate your business, then execute your decisions without guilt or scarcity, and with full clarity, confidence and certainty that you’re making the right decision.
E#224 Celebrating Success; Christmas Boundaries
Today I’d like to congratulate you on a wonderful year and remind you of how you succeeded in your business and life. I’ll also talk about how to set Christmas Boundaries in your business so you can get adequate rest and recovery, so you’re ready to charge again in 2023.
E#223 How to Prepare for the NBHWC Exam
Are you registering for the next NBHWC exam intake and wondering how to prepare for the exam? Today we'll cover what the exam is all about, how to prepare for it, and what to expect on the day. I have included some links to help you navigate the exam prep resources that NBHWC provides.
NBHWC website: Exam Prep Resources
1. Coaching Psychology Manual by Tshannen and Moore,
2. Wisdom of the Whole by Bark,
3. Motivational Interviewing by Miller and Rollnick, and
4. Wellness Coaching for Lasting Change by Arloski.
E#222 What to Stop and Start Doing in 2023
Do you have this nagging sense that there are things you should stop doing, and things that you should start doing in your business? Does business feel like a grind at times, sapping your energy and creativity? If so, then let's work through my 4-step process to create your business plan for 2023. so you can start getting what you want with more ease and flow.
E#221 How to Find a Good Small Business Coach to Suit Your Needs
When you’re running a business on your own, it can be super helpful to have someone to help you to develop your strategy, work out your priorities, learn new skills, and overcome the obstacles to taking action. But if you’re shopping for a business coach, how do you find the right person? Here are 8 things that can help you find a good small business coach to suit you and your needs.
Click here to book a good fit call
Or go to my contact page to get a referral to other business coaches.
Rebecca Taylor - Coaching for Compassion Fatigue
Are you curious about what compassion fatigue is, the signs of compassion fatigue, and how to coach around compassion fatigue?
We answer these questions in today’s interview with Rebecca Taylor - a vet nurse with 15 years’ experience in vet clinics and animal shelters, and a recent graduate of Wellness Coaching Australia. Rebecca talks about what triggered her career change, why compassion fatigue is such an important issue, and how her fledgling business is going.
For more information on Rebecca Taylor, visit her LinkedIn profile.
E#219 Becoming a Confident Coach
Have you done all the courses, all the training, but still feel you're not good enough or competent enough? This is impostor syndrome. But what do you do about that? How do you flip that on its’ head and tackle impostor syndrome so that you can become a confident coach? I'm going to outline some very good reasons why you need to beat impostor syndrome, and a bunch of ways to start doing it, so you can excel as a coach and value yourself and your work.
E#218 Benefits of Niching Down
Are you afraid of niching down and just want to help everyone, because you think it means that you will have fewer potential clients? Or, perhaps you don't know how to niche down? Today, I’ll help you understand what it means to ‘niche down’, six benefits of choosing a niche and what coaching a niche involves.
E#217 How to Describe the Benefits of Coaching
How good are you at describing the value and impact of coaching to potential clients? In this episode I am going to help you to unpack the benefits of coaching in a way that gets prospective clients interested in learning more and working with you.
E#216 Why and How to do a Coffee Detox
Are you struggling with energy rollercoasters, anxiety or poor sleep? A coffee detox might be part of the solution. It may be a helpful way to give your nervous system a break and feel calmer. Going cold turkey on caffeine can be hard, so this episode outlines how I am going to do a coffee detox so that you can go through the process with ease.
Food Standards ANZ database - search specific foods to find out their caffeine content
E#215 Reducing Anxiety with Vagus Nerve Stimulation
If you’ve struggled with anxiety or other mental health concerns, you know how debilitating it can be. Today we’ll discuss how vagus nerve stimulation can help you to improve these conditions, and 6 ways you can do this simply and effectively at home.
Article on the efficacy of vagus nerve stimulation
E#214 Six ways to boost your professional credibility
Are you finding it difficult to gain credibility with other health professionals? Are they confused about what you do, or facing lots of questions about your qualifications? Today I’ll outline six ways you can boost your professional credibility so that people understand what you do and have trust and confidence in your qualification, training, skill set and capabilities.
Episode: how to boost your professional credibility by attending a conference
Episode: how to create a value proposition using a brand ladder tool
Join HCANZA: HCANZA website
E#213 How to Set Up a Co-Coaching Agreement
If you’re a coach, it is essential for you to have your own coach. But what if you can’t afford to pay a coach? Co-coaching – or swapping sessions with another coach – is a great way to give and receive coaching and gain the benefits. Coaching is much more effective if you are working with the right person – and today I’ll describe how to set up a productive, connected co-coaching agreement with a fellow coach.
E#212 What’s the Difference Between ICF & NBHWC
Are you a qualified coach who is wondering how to gain professional credibility and endorsement? You might have been looking at ICF and NBHWC accreditation but aren’t sure which way to go. By the end of this episode, you’ll be clear on the difference between ICF and NBHWC as professional associations, what the process is for getting accredited by either, and perhaps some clarity on which option is better for you.
ICF Credentialling process: https://coachingfederation.org/credentials-and-standards
NBHWC Credentialling process: https://nbhwc.org/become-a-board-certified-coach/
Joining HCANZA: https://hcanza.org/membership/
E#211 How to Succeed by Showing Up
Are you struggling to find enough clients, do a good enough job, or achieve your health goals? Showing up is the key to your success. Let's look at why, and the 7 essential steps you can do to show up consistently, so you can get the results you want.
E#210 How to Start a Health Coaching Business
When you’ve qualified as a health coach, what are the steps you need to take to get started? It can be really confusing, especially if you’ve never run a business before. By the end of this episode, you will be clear on what you need to do to prepare for your business, understand the 3 foundational steps for success, and a simple outline of how to create offers, marketing materials and your sales funnel.
If you feel like you are ready to do this now and want materials, templates and personalised support, check out my Passion to Profit course which starts on 27 September.
E#209 How Long Does It Take to Form a Habit?
Are you thinking about making change but lacking in motivation, and wondering how long it will take to form a new habit that happens automatically and effortlessly?
I'm going to outline habit architecture, influencing factors and finally, what the research says about how long it takes to form a habit. Once you understand this, it can help you to manage your expectations, decide if you are ready to start, and hang in there long enough to be successful.
E#208 How to Interpret Sleep Data
Are you trying to get better quality sleep and want to know what your sleep data means? In this episode I’m going to explain sleep hypnograms and sleep data, and how to use them to understand your sleep, and help you sleep better.
E#207 Sleep Hacks for Insomniacs
If you’re like me, sleep can be hit and miss at times and getting enough sleep can become a drain that affects your performance and productivity. In this episode, we’ll cover a few sleep hacks recommended by leading neurobiologists that can help you to improve your chance of falling asleep and staying asleep.
Brown TM, Brainard GC, Cajochen C, Czeisler CA, Hanifin JP, et al. (2022) Recommendations for daytime, evening, and nighttime indoor light exposure to best support physiology, sleep, and wakefulness in healthy adults. PLOS Biology 20(3): e3001571. https://doi.org/10.1371/journal.pbio.3001571
Discover your Health Type including your sleep chronotype - enquire now
Huberman Podcast: https://hubermanlab.com/sleep-toolkit-tools-for-optimizing-sleep-and-sleep-wake-timing/
E#206 Understanding Your Sleep Chronotype
By understanding and aligning with your sleep chronotype, you can unlock your full potential in terms of productivity, focus, mental health, motivation to exercise, getting your eating right, and maintaining a healthy weight. Today I'll describe what chronotypes are, how to work out your sleep chronotype, the benefits of knowing your sleep chronotype, and how you can align to your chronotype so you can improve sleep, productivity and performance.
E#205 How to Develop a Magnetic Value Proposition with a Brand Ladder
If you find it hard to really communicate the value of what they do in their marketing and craft a viable value proposition, let's unpack your secret weapon - the ‘brand ladder’ – a helpful tool that helps you define what motivates people to buy and craft a compelling value proposition that is guaranteed to attract new clients.
E#204 How to Better Explain What You Do So You Can Attract More Paying Clients
A lot of coaches have trouble explaining what they do, what health coaching is and how it works. And that’s why this episode discusses the #1 reason why you may NOT be getting the leads you want, and how best to explain what you do so that you can confidently speak to people and attract more paying clients. Also make sure you tune in next week when we deep dive a powerful tool to help you craft your value proposition.
E#203 The Ultimate Guide to Health Coaching Prices
If you are a health coach and want to know how much to charge as a health and wellbeing coach, you’re in the right place. By the end of this episode, you’ll be clear on how to set health coaching prices that you’re comfortable to charge, and that are good value to your clients.
E#197 Business Pivoting – Do I Need New Branding and Social Media Pages?
Does pivoting your niche mean you need to set up all new social medial profiles and pages, separate from your existing ones? It depends. Let’s talk about what to do if you are tweaking or totally pivoting your niche.
E#202 Should I Show Pricing on My Website?
This is a question that comes up a lot – should I show pricing on my website, or is it better to not have pricing on my website? This episode covers the pros and cons and helps you make this decision. There's a special insight at the end from Natasha Berta, Marketing and business growth guru from Connected Marketing.In this episode, I’ll talk about: Getting client feedback, Price Lists on Websites – Benefits and Inclusions, and Why you might not include pricing on your website
E#201 Alcohol and Mental Health
Most of us associate drinking alcohol with relaxing, celebrating, sport and ‘fitting in’ with social norms. We might feel that alcohol helps us cope better with stress and anxiety, but is alcohol good for mental health?
Today we'll explore how we think alcohol helps (and does it?), the physical and mental effects of alcohol, who is most at risk (important to know if you're a coach), where to get support, and changes you can initiate in the workplace.
If you liked this episode, please subscribe on your chosen platform (e.g. iTunes) and leave me a 5-star rating!
Here are a few references!
Alcoholics Anonymous Australia - Zoom Meeting Attendance Information
Sarah Rusbatch - Grey Area Drinking Coach
E#200 How to Coach Around Nutrition and Eating Habits
I was recently asked, ‘how do you coach around nutrition and eating habits without being an expert’? Today I’ll illustrate a few ways to do this with some examples.
If you liked this episode, please subscribe on your chosen platform (e.g. iTunes) and leave me a 5-star rating!
E#199 How Does Diet Impact Mental Health?
The global shifts in dietary intakes have led to people eating more sugary, fatty, high-energy food and snack foods, and a decrease in fibre-rich and nutrient-dense foods, especially in younger generations and those who are ‘busy’ and looking for convenience.
But what impact does diet have on mental health? Today I want to explore the latest research that links diet and mental health, and to discuss some opportunities for health coaching in this space.
If you enjoyed this podcast, please subscribe and rate the podcast!
References for your interest:
(1) Jacka, F.N et. al (2011). The association between habitual diet quality and the common mental disorders in community-dwelling adults: the Hordaland Health study. https://pubmed.ncbi.nlm.nih.gov/21715296/
(2) Hodge, A. et al (2013) Patterns of dietary intake and psychological distress in older Australians: benefits not just from a Mediterranean diet. https://pubmed.ncbi.nlm.nih.gov/23199436/
(3) Fernanda, C Gabriel et al. (2022). Nutrition and bipolar disorder: a systematic review. https://www.tandfonline.com/doi/abs/10.1080/1028415X.2022.2077031
(4) Jacka, F.N et al. (2014) Dietary patterns and depressive symptoms over time: examining the relationships with socioeconomic position, health behaviours and cardiovascular risk. https://pubmed.ncbi.nlm.nih.gov/24489946/
E#198 The Impact and Potential of Health and Wellness Coaching
Today I summarise some of our leading innovators and impactful coaches and speakers at the recent HCANZA conference, as well as the impact and potential of health and wellness coaching. Health and wellness coaching is at the cutting edge of health behaviour change in a variety of contexts, and the opportunity is huge right now for qualified health and wellness coaches to have an impact.
E#196 Andy Hampson - Launching her Breast Cancer Coaching Business
Andy Hampson of the Inspire Network is on a mission to change lives. Andy has just launched her coaching business with a pilot program to bring out the best in breast cancer patients. Andy is leveraging her skills as a Practice Manager and her professional network to help patients she has previously supported, in a different and more inspiring way.
Connect with Andy
E#195 Danielle Dobson – Breaking the Gender Code
Danielle Dobson is hot property right now. As Author of the Gender Code, Professional speaker and executive coach, Danielle is making an impact in the corporate and small business worlds by helping women unlock their potential in leadership and life. In this episode, Danielle talks about her own career progression and Gender Code limitations, and how she broke through to create a successful business that is breaking ground and having an impact.
Connect with Danielle
E#194 Kristine Gardner Having an Impact With Metabolic Balance
Kristine Gardener of Melbourne Wellness Coaching is a wellness coach, naturopath and Metabolic Balance Coach who is running a successful weight loss coaching business. But in the beginning, she wasn’t sure how to get traction and where to start. This interview uncovers her journey to success, and what it took to get there.
Connect with Kristine
E#193 Ruth Morgan: Creating Healthy Careers
Ruth Morgan of Creating Healthy Careers shares her insights and lessons in developing as a coach and creating a viable, inspiring business. Ruth is a coach, author and speaker who knows what it takes to create a more meaningful and purposeful career – and how to remove the blocks that get in the way.
In this interview, Ruth tells the story of how her business came to be, and how her own journey inspired her business.
Connect with Ruth
E#192 How to Network Effectively at Events
Do you like attending networking events? Today, I walk you through a process to make the most of any networking events that you attend, so that you do more than just show up – you learn how best to network effectively, exchange value and gain important insights that will help you grow your business and create more clients.
Share Your Brilliance Summit 23 - 27 May - Free Tickets
HCANZA Conference 2 - 3 June - Tickets
Ice Breakers Podcast - ice-breakers
Where to find Events - Event Brite and LinkedIn Events
E#191 Share Your Brilliance!
Today I want to talk to you about sharing your brilliance - what it means, what gets in the way (like impostor syndrome!), a free summit coming up in May 2022 to help you, and 3 steps with practical tips to help you figure out your value, who your best clients are, what motivates people to buy.
E#190 Fear Vs Faith-Based Business
Today I want to talk to you about running your business from a position of fear versus a position of faith. This is so important, because f you’re operating from a place of fear, it can really hurt your business. But if you can switch that and operate from a position of faith that you’ll succeed, of optimism, and hope, then it’s a totally different ball game.
E#189 How to boost your professional credibility
When you start a new profession, one of the most important parts of marketing is developing professional credibility and a good reputation. Today I’d like to share a golden opportunity for you as a professional health and wellness coach, to do just that in June 2022.
There are so many opportunities for personal and professional growth at this conference. So much rich content, information and relationships to be found in this conference. All you need to do is attend.
Link to buy a ticket: https://www.conference.hcanza.org/?_ga=2.5600117.73171265.1650423249-552347760.1650423249
E#188 3 Reasons Why Knowing Your Niche is Valuable
Why does having a niche and knowing your niche matter in business? Simply, because it allows you to quickly build trust, rapport and be seen as a specialist or expert, and therefore attract clients more easily. Today, I’ll outline three reasons why knowing your niche is valuable, with some examples.
If you need help to define your niche, hit up my contact page.
E#187 How Exercise Improves Mental Health with Zac Jefcoate
Today, I interview exercise physiologist and health and wellness coach, Zac Jefcoate to discuss the links between exercise and mental health, the cost of prevention versus injury management, and how the powerful combination of individualised exercise and coaching can empower improvements, save money and improve quality of life at the individual and workforce level.
E#186 Three Proven Marketing Roadmaps for Coaches
These are the most effective marketing strategies because you get the chance to connect more personally and emotively with potential clients or referrers.
If you need help to develop your proven marketing roadmap, book a good fit call to see if I can help you. Or, enquire about my June Passion to Profit program if you need help to build the foundations of your business.
E#185 How to Write a Magnetic ‘About Me’ Story
Do you want to attract more clients to your business – and the RIGHT kind of clients?
As part of my Passion to Profit course, I ask my students to write an About Me story as a critical part of their marketing. In this episode, I’ll explain how to write it in a way that attracts the right kinds of clients more easily, and with fewer objections.
>>> If you need help to write an About Me story, book a good fit call to see if I can help you.
>>> Enquire about my June Passion to Profit program if you need help to build the foundations of your business.
E#184 How to Beat Overwhelm and Achieve Simplicity in Business
Are you a coach who is setting themselves up for your first clients and feeling overwhelmed about all the things you have to do, manage and create? Let’s take a step back and slow down and get clear on some simple things you can do to start meeting and creating more clients.
If you need help to prepare for market research interviews and analyse your results, book a good fit call to see if I can help you. My books are closed to personal clients until July, but I have space in my June Passion to Profit program if you need help to build the foundations of your business.
E#183 How to Invite People to Market Research Interviews
Are you struggling to work out what your niche is, refine your messaging or get clarity on your offer? Market research interviews with your niche are the key to getting these things right. But it can be tricky to find people who are willing to talk to you, and you may feel uncomfortable about asking.
Let’s talk about some easy, non-threatening ways to ask people to do market research interviews with you, that they find hard to resist!
If you need help to prepare for market research interviews and analyse your results, book a good fit call to see if I can help you.
Otherwise, I have space in my June Passion to Profit program if you need help to build the foundations of your business. Click the link to learn more.
E#182 Three Ways to Find New Customers Even If You’re Just Starting Out
Have you been watching other coaches online and wondering how they’re attracting all these clients, while you’ve just got crickets?
Today, I’d like to share three super easy ways to find new customers even if you’re just starting out in business. Your core coaching skills are a key ingredient!
>> Book a good fit call to see if I can help you.
>> Check out my June Passion to Profit program intakeReferences
Balogh, A. Polyvagal Theory: A Simplified Explanation. Swan Counselling website accessed 28.2.22. https://www.swancounselling.com.au/polyvagal-theory-a-simplified-explanation/
Cuncic, A. October 2021. What is 4-7-8 breathing? Very Well Mind website accessed 28.2.22 https://www.verywellmind.com/what-is-4-7-8-breathing-5204438
Shatto, R. May 2019. Here’s Why Shared Values Are so Important in Couples, Experts Say. Elite Daily website accessed 28.2.22. https://www.elitedaily.com/p/why-are-shared-values-important-in-relationships-experts-weigh-in-on-this-common-thought-17917975
E#181 The Skills of Connection
Do you want to attract more clients but are afraid of putting yourself out there? In any business, your ability to connect with people is a key skill that you need to succeed. I want to share some insights on the skills required to build connection and some tips on how to become better at connecting with prospective and actual clients - and no, it's not about doing more marketing courses!
ICF Core competencies: https://coachfederation.org/core-competencies
Episode 56 - 5 Steps to Engaging Icebreaker Conversations: https://anchor.fm/habitology/episodes/E56-5-Steps-to-Engaging-Icebreaker-Conversations-e57458
E#180 Engaging Clients With an All-In-One Community-building Platform
Do you want to start an online group or membership, but aren’t sure where to start?
Are you sick of Facebook and want something independent and more personal?
Are you trying to work out payment systems, landing pages, booking software and all the other things that go with an online business, and aren’t sure how it all works and how they connect?
Then today’s episode is for you. I’ll walk you through a tour of the latest low-cost all-in-one platforms that you can use to build and host a connected, engaged community, promote events, book appointments, and even sell services through – without all the noise and ads.References and Links
Melanie White's Passion to Profit program - foundational business building to create a profitable, purposeful business.
Winch, Dr Guy. The Importance of Belonging to a Tribe. Psychology Today website https://www.psychologytoday.com/us/blog/the-squeaky-wheel/202002/the-importance-belonging-tribeaccessed 10.2.22
E#179 How to Create a Digital Legacy Strategy
Have you got a pile of online passwords, subscriptions and accounts for your business, and are wondering how to handle that when you pass on? Today, I share with you my own personal how-to guide for what I call a digital legacy strategy, so that you can leave a clear wind-up roadmap for your loved ones.
E#178 8 Important Business Boundaries to Beat Burnout
Are you a business owner who is feeling a bit stressed and like you might be heading for burnt out? Today, I want to talk about 8 important business boundaries – boundaries that you set during your working day - that can help you to beat burnout, so you can maintain flow and productivity at work, with ease.
If you’re interested, I have touched on some elements of this in my previous podcast episodes 112, 113, 114, 149 and 150
Tim Ferris: 4 hour work week
David Allen: Getting Things Done
E#177 Tragic Optimism
Are you sick of the relentless stream of drama and bad news and just wish you could find something positive to read and share? Then tune in to learn about tragic optimism - an attitude that helps you to feel more positive and purposeful in these challenging times. Check out the link below for more information:
(1) Gotlib A. Letting Go of Familiar Narratives as Tragic Optimism in the Era of COVID-19. J Med Humanit. 2021;42(1):81-101. doi:10.1007/s10912-021-09680-8
(2) Harris, Russell. The Science. The Happiness Trap Website accessed 26.1.22. https://thehappinesstrap.com/the-science/
E#176 Burnout and Rust Out – Are You At Risk?
Have you been working at home, including supporting your clients or teams through mental issues, over the past two years? Let’s talk about some of the mental health impacts that people in supporting roles may face – burnout or rust out – so you can understand and identify these two elements that have the potential to impact your role as a leader, manager, mentor or coach.
E#175 Does Your Business Need a Website?
A lot of graduate coaches or professionals get told that having an online presence is essential to business success. But is this important? Does your business need a website? Listen to my quiz to help you work out if you are ready for a website or not - and if not - I will outline three free, easy alternatives to develop a professional online presence and start getting business traction.
If you need to build a business blueprint and work out your niche, ideal clients and how you help them first, you can waitlist for my June Passion to Profit course, by emailing me on email@example.com.
E#174 Your 2022 Business Plan
The start of the year is a great time to make plans. But how do you make a plan that is realistic and will guarantee results?
Today, I cover the three ingredients of a successful business plan that will ensure your success.
Need help, or want to waitlist for my June Passion to Profit course? Email firstname.lastname@example.org for more information.
E#173 Shiny New Things
Today, I will share a short reflection on taking a realistic view of goal setting for the coming year - so you can avoid shiny objects and focus on meaningful, realistic and achievable outcomes.
E#172 Christmas Presence
Merry Christmas to you! I want to share some insights about the opportunity that Christmas brings - to stop doing and start being - and to slow down and simply be present. Best wishes for the festive season and thanks for being with me, listening in each week.
E#171 Pull Marketing - Attract Clients with Confidence
Are you a coach who finds it hard to attract clients and sell programs? There are mental and emotional hurdles and often limiting beliefs in the way. In this episode, I walk you through a four-step pull marketing strategy that leverages coaching skills and strengths, and helps you attract and create clients more easily and confidently.
E#170 4 Ways to Beat Imposter Syndrome
Are you struggling with impostor syndrome? I am going to share four habits that you can form that will help to diminish impostor syndrome and keep it at bay. They’re things that anyone can use, and benefit from.
#50-Day Program Results
Have you ever stuck with a health transformation program for 50 days, or did you not quite reach the target? In this episode, I share some results and also, some insights into how I've managed to stay consistent and committed!
E#168 Three Things To Consider When Hiring Staff
When your business is growing, you will reach a time when you get super busy, and you think about hiring staff. But there is a lot to navigate legally and practically - how do you know when you are ready to hire staff, what should you do first, and when should you do it?
This interview with Kristy-Lee Billett, CEO of the Footprint Group is essential content. Kristy-Lee is an experienced Human Resource Consultant with over 15 years’ experience in HR management. He is a gun at sales, and will be sharing key insights to help you grow your client base with ease.
Connect with Kristy-Lee via:
Her website: The Footprint Group
Podcast: People Powered HR
Free Facebook Group: HR Support for Australian Businesses
E#167 Four things you must do to sell easily and confidently
Anybody in business needs to tune into this one! It’s one thing to set up a business, but the thing that makes it work is your ability to put yourself out there professionally, connect with your audience, and sell confidently.
This interview with David Carroll is a must-see. David is a Corporate Trainer and Personal Development Coach with over 20 years’ experience in personal development, health and wellness, adult learning and development, and corporate training. He is a gun at sales, and will be sharing key insights to help you grow your client base with ease.
FREE event with David on 1 December, 2021: https://us02web.zoom.us/meeting/register/tZUudu2vqDMpEtzOUO8gEdpUC5qVq97ffwFW
E#166 50 day Program Update - Forming Habits vs Circadian Rhythm
At 25 days into my 50 day program, I want to share some of my results and key learnings so far. I’ll also cover what I’ve learned about how habit forming is easier within a structure, but stickability is easier if you honour your more fluid circadian rhythm. This might explain to you why you have struggled to stick to programs in the past. I will also talk about a few solutions.
E#165 Busting Cravings and Firing Up Motivation
Are you doing a transformative program and have found that the magic is wearing off after a week, and you’re losing motivation?
I want to share my initial results with you and talk about how to stay motivated while you’re on a transformative program.
E#164 Getting Motivated to Transform
Have you ever wondered what it takes to get motivated and in the right headspace to commit to and complete a transformation challenge or program? Have you ever started a program and not been able to finish it, and feel really bummed about that?
I hear you! In this episode, I want to share with you a journey that I'm about to embark on to improve my mental health and sleep.
E#163 Early Warning Signs of Mental Health Decline
In October, Mental Health Awareness Month, I am in the thick of Mental Health First Aid training. If you haven’t heard of this, it’s a fabulous course that equips you with some basic skills to more easily identify and directly help people who are struggling with mental health.
In celebration of this important month, I decided to share some of the common early warning signs of mental health decline.
E#162 The Link Between Stress and Mental Health Issues
Mental illness is a significant global issue. If we want to take a preventative approach, we need to understand the factors that lead to mental health issues and find the best starting point to address them.
E#161 Sleep Hacking
If you've struggled with anxiety and/or insomnia, listen in as I share my journey of biohacking sleep and anxiety. I'll share what's worked for me, and how I've gone about experimenting.
SPECIAL EDITION Facebook, Insta and Twitter Outage
Today we have a global outage on some major social media channels. In this short special edition, I will share some ideas on what you can do to protect your business assets on social media, now and going forward, to de-risk your business.
YouTube and Mighty Networks are two platforms that are still operational right now.
Natasha Berta is running a course on how to set up YouTube https://melaniejwhite.com/digital-marketing-specialist-natasha-berta/
Mighty Networks has a free option and a paid option if you want to sell courses. https://www.mightynetworks.com/
E#160 Trusting yourself
Trusting yourself as a key to developing self belief - and in creating a thriving business.
That’s because if you can’t follow through on your commitments, you will lack self-belief and self-confidence, and you will also be seen as unreliable or flaky by others.
How can you learn to trust yourself more and build more self belief, so that you can show up confidently and achieve what you want in the world?
That’s what I want to discuss today.
E#159 Promotional Copy 101
In this episode, I’m going to explain how to write great copy so that you can attract more of the right clients more easily!
Good copywriting makes the difference between ‘crickets’ and ‘conversions’ - but as a coach, you have some ninja superpowers that give you a massive head start. I'm going to explain how to get it right.
E#158 What You Promise in Marketing
Are you worried about what you’re promising in your coaching promotions and feeling like you can’t deliver?
I want to explain a few basics about messaging, what coaches do, and how to describe your services in a way that is congruent, transparent and authentic so that by the end of this dialogue, you feel clear and comfortable with what you are promising.
E#157 Discipline Vs Commitment
Today we're discussing how getting commitment can help you bypass the struggle of discipline, so that you can more easily form new habits or be more consistent with your habits - and that the journey is more pleasurable.
E#156 Overwork vs productivity
Today I’d like to talk about how overwork impacts your productivity and how to flip the switch so you can enjoy high productivity and balance.
E#155 The Value of (Pilot) Program Content + Emails
Program content and emails are important program resources that help your clients to know what to do, grow into their new identity and make positive, lasting change. They are business assets with a tangible value and they make your programs easier to buy. Here are some ideas for content that you might not have thought of, and which can add incredible value to your clients.
E#154 The Why, What and How of Pilot Program Workflows
E#153 Some Better What ifs
Unhelpful what if thoughts can sabotage your success in business and life. They can be roadblocks! Today I want to show you what it sounds like when you problem solve and flip the what ifs, so that you can manage your fears, keep showing up each day, and find more calmness and enjoyment in running your business.
#152 7 Considerations for Choosing a Program Platform
When it comes to offering a program and content to your clients, there are SO many ways you can do it. Today, I want to help you break it down and get clear on how to choose a platform that is right for you and your program.
E#152 Some Better What ifs
Today I want to show you what it sounds like when you problem solve and flip the what ifs, so that you can manage your fears, keep showing up each day, and find more calmness and enjoyment in running your business.
If you need help with what ifs, reach out for a 15-minute good fit call to see if we are suited to working together - or whether I can refer you to someone else. https://app.acuityscheduling.com/schedule.php?owner=13343916&appointmentType=11463838
E#151 Commitment, Failure, Success
Today I want to use football as an analogy for committing to your business no matter what and getting through the failures so that you can succeed.
E#150 Business Self Care
As a specialist in resilience building and planning, I have come up with a concept - business self-care - that will help you to develop and manage your business in a more proactive and organised way so that you can stay on top of things and build resilience in your business to help you better withstand the storms.
E#149 Taking Control with Better Planning
Do you want to feel more organised, calmer, more productive and live a more satisfying life, that you feel more in control of? These are the benefits of planning - and it's a skill that anyone can learn. Today I'll walk you through how planning can help you live a more purposeful, meaningful and satisfying life.
E#148 Identifying high chemistry clients
High chemistry clients are the people that you have a natural resonance with. They are the people that you look forward to seeing and find pleasure in being around. So if you want to have enjoyable work with great people, then seek high chemistry clients and your whole life will change.
Let’s look at their traits, how to identify them and how to find more of them!
E#147 Being Prepared (Getting Ready)
If you are thinking about embarking on a big journey or a big change like starting a business, losing 10 - 20kg, training for a marathon or having a family, or changing careers, then you’re probably thinking that you need to be prepared or organised before you can start. It’s great to be prepared but , trying to be too prepared means you may never even take a step. Speaking from lived experience, I want to invite you to think about what being prepared creates for you, and how to do it in a way that doesn’t sabotage your success.
If you need help, contact me!
E#146 Having, Doing and Being Enough!
If you have ever struggled with being good enough, doing enough, or having enough, let’s unwind that and get to the truth. I will explain one important thing you can do to make peace with these feelings and let them go!
If you want to coach around these things or get a recommendation for another coach, contact me! I want you to take charge and succeed!
E#145 Overcoming Purpose Blocks
Today I want to talk about some blocks that a lot of people face. They might be blocks that are stopping YOU from finding your purpose. I’m going to talk to you about how to work through them so you can finally find your purpose.
If you need help, contact me!
E#144 How to Write Compelling Copy
Are you promoting your business, but only hearing crickets? After working with hundreds of coaches on this challenge, and recently devising a pitch for a startup, I have truly immersed myself in what it takes to to position your value in a mouthwatering, irresistible way. My ‘End Point Method’ helps you to get past the features and jargon that you might be using now, to rather describe your services in a compelling and attractive way that makes sense to your niche.
Questions? Visit www.melaniejwhite.com
E#143 Just Be Yourself and Be Authentic in Marketing with Natasha Berta
Today, Natasha and I get ranty about how to just be yourself and be more authentic in your marketing so you can attract more clients more easily!
Learn more about Natasha at https://connectedmarketing.com.au/
E#142 Interview with Michelle Hasani
Michelle Hasani is a health and wellness coach in Adelaide who is working with government organisations and NGOs to boost employee leadership, wellbeing and productivity.
E#141 How to Bust Your Decision Blocks
If you’re struggling with making decisions in your business or your life and you’re feeling overwhelmed and procrastinating then this episode is for you. I want to help you to bust through your decision-making blocks and start taking action so that you can create the business in life that you want and do it your way.
Make sure you book in for a free info session to learn about my Passion to Profit program.
E#140 A Four-Point Checklist to Launch Your Business
When you’re starting a business, there are some specific things you need to do to get set up and ready to operate. Today I’m talking about four parts of my business startup checklist that are part of my Passion to Profit program.
Here is a link to my next free info session for the Passion to Profit program - book in and see if I can help you.
E#139 17 Proven, Viable Niches for Health and Wellness Coaches
Being specific about who you want to work with helps you to create more targeted marketing - but you first have to find a viable niche that has a big enough pain point that they will pay to get help. Today, I will discuss 17 proven, viable niches for health and wellness coaches and provide links to those people who are successful so you can see for yourself!
Want to turn your great idea into a thriving health and wellness coaching business? Register now for my free info session for the Passion to Profit program.
E#138 Three Ways to Feel Confident In, and Connected With, Your Business
If you’re struggling with imposter syndrome, have lost confidence or are feeling disconnected from your business, then here are three solid ways you can regain that confidence and connection in your business.
If you would like help with business confidence, book a 15-minute good fit call using this link. You can share your challenge with me, and we can work out if I am the right person to help you.
E#137 Should You Start a Business?
Are you a frustrated employee and just wish you could do more meaningful, purposeful work? I want to help you decide if you should start a business and talk through three traits that indicate you'll be successful.
Try my Business Personality Quiz to see if you have what it takes to succeed! https://melaniejwhite.com/business-personality-quiz/
Watch this episode on YouTube! https://youtu.be/E9sEj45BmVI
E#136 Have to, Need to, Want to
Today I want to ask you to think about the language of success. I want to ask you to reflect on your commitment to yourself. I want to help you change one word to be more connected with your purpose so you can have a better quality of life.
If you enjoyed this episode, subscribe to my podcast here!
Or, check out the video version of this on my YouTube channel.
E#135 Transitioning From Job to Business
When you’re changing from a career into your own business, it’s a huge shift. Here are four must-do things that will create an easier, smoother transition from a ‘job’ mindset and into a ‘business’ mindset, so you can enjoy an easier start.
If you need help with this process, hit me up on my contact page. I also recommend listening to some of my earlier podcast episodes
#30 How to Create Your Professional Identity,
#32 Traditional vs Coaching Businesses,
E#134 Five Top Tips for Finding The Right Pilot Program Clients
Today we'll discuss five tips for finding the right pilot program clients, so you can build confidence, tweak your program, and get amazing feedback, testimonials and results.
E#133 Why (and How) Does Coaching Work?
I want to explain why and how coaching works, so that if you’re having trouble explaining it to your clients you can get some info to help you explain it - or you can send them here to have a listen to themselves!
E#132 One Easy Way to Get Chemistry, Clarity and Confidence in Your Business
Today I want to walk you through a free, low risk way to connect with your high chemistry clients, and get clarity and confidence around who you help and how you help them in your business.
E#131 Important first year goals for your coaching business
Today I’d like to talk to you about some important first you goals for your coaching business so that you can focus your energy and attention in the right areas to create success, win clients and make money.
Here are some important links!
Interview with Sarah Rusbatch on building her business - includes building an audience FIRST (before offers)
Free trial with Acuity Scheduling (affiliate link)
How to Use MailChimp YouTube series by Natasha Berta of Connected Marketing
Book a Zoom Chat with me to discuss your business goals.
E#130 Winning Clients in a Competitive Market
A common worry of coaches is how to stand out and win clients in what they describe as a saturated or competitive market. In this episode, I’m going to share a couple of very important tips to help you start winning clients in this scenario - via an unlikely source of information - cooking shows.
E#129 Gangbuster Coaching Business with Sarah Rusbatch
Today Sarah Rusbatch shares her secrets of launching a successful coaching business over the last 3 month, from niching to pilot programs and hot marketing tips.
E#128 Marketing Messaging 101
Today's episode outlines how to become visible and attract more of the right clients more easily with simple, consistent, repeatable marketing messages - and how to evolve and grow your messaging over time.
E#127 Managing Feelings in Coaching Sessions
This episode is designed to help you be grounded, present and prepared for anything in a coaching session and handle it with grace and professionalism.
Emotional contagion quiz - https://www.midss.org/content/emotional-contagion-scale
The Work by Byron Katie https://thework.com/instruction-the-work-byron-katie/
E#126 Communicating Your Value
This episode is about communicating your value so that you can overcome your 'I'm not good enough' or 'I don't know enough' limiting beliefs, turn potential clients into paying clients, and be clear and confident about your value.
E#125 Coaching Industry Trends for 2021
I'm going to talk about some exciting coaching industry trends in 2021, to help you identify the best opportunities for your coaching business this year so you can priorities and focus your efforts in areas that are going to help you secure more clients, greater income and better work life balance.
E#124 Get Out of Your Head
If you're a solo business owner or even more specifically, an introverted entrepreneur, here are two ways to get out of your head and into your body and life, so you can get work life balance and feel more energised and productive.
E#123 Crazy Ideas
Crazy ideas are the seeds of innovation. They give you the power to inspire others, to feel more fulfilled and purposeful, to be a pioneer or ambassador or innovator, and to make a difference. In this episode, I'll walk you through my three step process to generate, capture and act on your BEST crazy ideas.
E#122 How to Create Your Best Year
Today I want to talk to you about how to create your best year ever - using a simple three step process.
E#121 Investing in Yourself
Learn how to become self-motivated, self-directed, self-accountable and self-responsible by investing in yourself. This is the second of a two-part episode.
Sarah Rusbatch - the women's wellbeing collective
Jason Nikakis - Vial Lifestyle Coaching
Jason Barker - Jason Barker Coaching
Amanda Mannes - Accept Health
Irena Geller - Irena Geller Coaching
Gillian Goble - Gillian Goble Coaching
Tom Carroll - Tom Carroll Meditation
Kristine Gardener - Melbourne Wellness Coaching
Juliana Nikolova - Unique Health Designs
Annie Braendle - Anneliese Braendle
Lou Brown - Thriving with ADHD
E#120 Foolproof Resolutions (Part 1)
Learn how to set realistic, 100% successful and fool proof resolutions with this simple formula. This is the first of a two-part episode.
E#119 Celebrating Success
Although it's been a difficult year, today, I want to remind you that you can totally flip things around and start to feel better. I want to celebrate the year's successes with you and reflect on what we have gained, learned and how we have grown.
E#118 The Rehearsal Loop
In today’s episode we’ll talk about how to be 200% more productive while remaining calm and centered, by mastering the rehearsal loop, so you can stop procrastinating and start living!
E#117 Two Types of Business Person
If you're new to business and are comparing yourself to others, beating yourself up or feeling frustrated by a lack of progress, this episode is for you. I'll explain two types of business person and the formula for each to succeed in business in their own way. Which type are you?
If you’re interested in learning more, take my free quiz on business personality types.https://melaniejwhite.com/business-personality-quiz/
Gretchin Rubin's Four Tendencies Quiz: https://quiz.gretchenrubin.com/four-tendencies-quiz/
E#116 Explaining Your Coaching Services with Fiona Cosgrove
Do you have friends who don't understand or believe in what you do as a coach, and challenge you? Do you know how to clearly differentiate yourself from psychologists, counsellors and allied health professionals? CEO of Wellness Coaching Australia, Fiona Cosgrove gives some great ideas on how to be clear about who you are, how you help people, and the value of what you do as a health and wellness coach.
E#115 Health and Wellness Coaching Prices
Are you a health and wellness coach who wants to know about health and wellness coaching prices - and more specifically, how to price your programs and packages?
This episode shows you exactly how to create yes-please pricing so that your coaching clients see your services as a no-brainer!
I will publish an irresistible pricing guide soon but for now, grab my Value Stack worksheet in my Facebook group, or listen to my previous episodes related to this one.
Business models for startup and growth
Confidence in your coaching skills
Confidence in your coaching business
E#114 Client and Work Boundaries
In this episode, I talk about setting boundaries with clients and at work so that you can feel in control, confident and create cash flow and greater client success
E#113 The Benefits of Boundaries
Today we'll discuss how setting boundaries around your habits, and meet your own needs first, can lead to integrity, feeling happier with life, and finding greater meaning and purpose.
E#112 Identity, Standards and Boundaries
You can get clear on your identity - who you are and what you want - by examining your strengths, beliefs, values and opinions. Then you'll be equipped to set your own standards of behaviour for the most important values you have and more easily identify what you want to say no to, and how to set boundaries with other people.
E#111 Succession Planning
Early succession planning - that is, planning the way you will run your business and gradually transition out of it or sell it - has lots of great benefits. Here are FIVE that I can think of.
E#110 Coaching in Corporate with Christine Boucher
Today I interview Corporate Health Coach Christine Boucher on how to launch your corporate health coaching business.
Christine is running a free webinar on 22 October 2020 if you wish to attend: link below, as well as her FB group and other social media connections!
Webinar registration Link: https://www.naturalhealthbalance.com.au/pl/224006
E#109 Overdrinking Coaching with Sarah Rusbatch
Today I interview Sarah Rusbatch about alcohol consumption and how and why she is developing her coaching business in this space.
Where you can connect with Sarah:
Sarah's facebook group “the women’s wellbeing collective” - https://www.facebook.com/groups/342319476897067/?ref=share
Link to sober October: SLR wellness sober October 2020 https://www.facebook.com/groups/870302750042381/?ref=share
Link to the Perth meet up group for ladies who want to socialise without alcohol: SLR wellness Perth meet up group
Link to Sarah's Instagram page @slrwellness - install the app to follow her photos and videos.
This episode is about taking care of your own mental well-being. I want to start by talking about the RU OK campaign in Australia and then to talk about the need to manage our own mental well-being as well.
What you say to yourself matters. It has consequences. Learn how to rewire your reticular activating system in this episode for a calmer, less rushed, more grounded way of living.
E#106 Essential Advanced Business Systems
Today I want to talk about essential advanced business systems that you will need to set up once you’ve been working in your business for at least 6 - 12 months.
These systems I describe today will help you to get organised and deliver a more professional, efficient, and seamless experience for your clients.
Try Kartra for two weeks for just $1 :)
E#105 Best Essential Business Systems
Today I’ve outlined four of the best essential business systems that you can use in your service-based business to run a start-to-finish client process, from onboarding and taking payment, to running sessions and closing a program.
You'll be able to run your business as efficiently as possible to eliminate mistakes and reduce arduous admin tasks by using simple, efficient and effective systems.
I recommend Wave Financial (WaveApps) free accounting system
I recommend Acuity Scheduling (this is an affiliate link) and suggest the basic paid version is worth it for the integration features!
E#104 Purpose Case Studies
These case studies present a more organic approach to finding your purpose - an alternative to the method described in episode 102.
Need help finding your purpose? Hit the contact page on my website - www.melaniejwhite.com - to find out more.
E#103 Four Legal Essentials for Business
In this episode I’m going to list four legal essentials for business that you need to be aware of, so that you can operate your business in a safe, professional and compliant way.
Here are some useful links!
Episode 82 - Must have legal agreements for health and wellness coaches
FREE info session 22 Sept: Passion to Profit coaching business program
HCANZA insurance: https://hcanza.org/membership/professional-insurances/
Website disclaimers: https://legal123.com.au/do-all-australian-websites-require-a-website-disclaimer/
Copyright information: https://www.copyright.org.au/ACC_Prod/ACC/Information_Sheets/Websites___Copyright.aspx?WebsiteKey=8a471e74-3f78-4994-9023-316f0ecef4ef
Licensing agreements for images (Canva): https://about.canva.com/license-agreements/
Comparison of cloud platform security: https://www.cloudwards.net/dropbox-vs-google-drive-vs-onedrive/
FREE Malware program: https://www.malwarebytes.com/mwb-download/
Habitology September membership closes 31 August - sign up here! https://melaniejwhite.com/habitology/
E#101 2 Hot Marketing Success Tips
I’ll be sharing two powerful aha moments that my clients have had this week, so that you can get really comfortable with marketing AND do it with confidence, and sell your stuff like a boss.
Do you feel like there's something more to life but you aren't quite sure what it is or how to find it? This episode explains purpose, why it’s important, and how to figure out your purpose so you can live a more fulfilling and meaningful life.
Join Habitology September 2020 membership - we're studying Purpose
Beyond Blue handout on purpose
E#100 Client Centric Business with Bridget Healy
Today's interview with Bridget Healy is a great example of how you can create a global brand using a client centric approach to business.
Visit Bridget and buy quality, values-led products online!
E#99 Money Values
If you're attracting clients who won't pay, it's a reflection that you need to work on your money values. There is ONE question you need to ask yourself, and three ways you can start getting over your money value blocks right away!
E#98 Consistency with the CARE Model
Today I want to walk you through a model I’ve developed - the CARE model - to help you be consistent with self-care and build resilience.
E#97 Defining a New Normal in Business
As a result of lock down, a lot of people and businesses have been re-thinking what’s important to them, their values, and how they want their business to run. Let's look at a three-step process for defining a new normal in your business.
E#96 5 Tips For Coping With Uncertainty
Resilience is your ability to bounce back from stress and it’s something you need to be able to cope with uncertainty in a healthy way. It’s not until you’re tested that you realise how much resilience you actually have, or not. In this episode, I’ll define resilience, and talk about five things you can do to better cope with uncertainty and build resilience.
Post comments or questions at https://www.melaniejwhite.com/contact
E#95 Validation and Profit
In this episode, I show you why and how rigorous, high quality data is your secret weapon for helping your clients to get better results and make long lasting change, and to create more value, more sales, higher prices and better profits.
E#94 How to Sell More Coaching Programs
In today’s episode, I want to explain how to add massive value to your coaching programs so that you can sell more programs at a higher price, and secure raving fans - with the power of data.
E#93 Client Strengths = Better Marketing
This episode outlines how a simple coaching quiz can be used for more than just boosting client results - it can also show you how strongly defined your niche is, what's important to your client, the common ground between you, and how to better engage them in your marketing and sales.
E#92 Feeling Connected, Networking and Creating Clients
If you are finding solo business hard, and want to feel more connected and create clients through networking, this episode is for you. We explore five ways to start building professional and personal networks to achieve these aims.
Links from this episode:
Coaching Success Accelerator Group on Facebook
HCANZA Professional Coaching Association
NBHWC International accrediting body for health and wellness coaches
E#91 Being Authentic
If you want to be more authentic, there are three things you need to do - create courage, be honest and act with integrity. Let's find out how.
E#90 Working From Home
If you want to master working from home, this episode is for you. I will walk you through a four step process to help you set up a really effective working from home situation so you can more easily adapt to a new way of doing business.
Comments or questions? Hit me up on the contact page, https://melaniejwhite.com/contact-melanie/
E#89 Stretch Goals
Do you want to develop courage, confidence, persistence, agility, strategic thinking and self-belief? Then you might just need to set a stretch goal.
Study stretch goals with me this month - jump in NOW https://www.melaniejwhite.com/habitology
E#88 Packaging Coaching Part 2 - Interview with Irena Geller of Irena Geller Coaching
Confused about how to package coaching with an existing service? This is part 2 of a series of interviews explaining how to do it. Today, I talk to Irena Geller about working with a ready-made coaching program.
E#87 Creating a Vision for Your Coaching Business
A vision is SO important to your business because strong emotions are what drive us to persevere and what cause our customers to buy. This episode explains two vision traps to avoid, and two steps to creating a compelling, inspiring, get-me-out-of-bed vision.
Need help creating a vision? Visit https://www.melaniejwhite.com/contact
E#86 The Central Governor Theory
As we enter the so-called third phase of isolation, what can we learn from Dr Tim Noake's Central Governor Theory to help us cope better and go the distance?
E#85 What You Can Control
In pandemic times, there are four skills you can use in a four-step process to dial down the intensity, feel calm, take charge and gain a sense of control.
To find out about coaching support, visit https://melaniejwhite.com/contact-melanie/
E#84 Counter Anxiety
Let's talk about how to identify the signs of anxiety, and some simple daily routines to counter anxiety so you can stay calm, focused and relaxed.
Got comments or questions? Visit https://melaniejwhite.com/contact-melanie/ and leave me some feedback!
Humans need connection to survive. Let's look at the three ways you can increase your connection so that you can be more resilient and calm in these trying times.
Questions or comments? Visit https://melaniejwhite.com/contact-melanie/
E#82 Must-Have Legal Agreements for Health and Wellness Coaches - interview with Nadia MacLeod of RP Emery Legal Kits
Does your business work with clients, hire contractors, use premises or engage in joint ventures? If so, adequate legal protection is a must so that you can manage your business risks. Today I interview Nadia MacLeod from RP Emergy Legal Kits, who talks about 7 legal agreements for Health and Wellness Coaches.
Click here to access the document (no sign up required)
E#81 Running a Business in Stressful Times
How are you showing up in your business right now? This episode describes three levels of resilience and helps you to get clarity on what to do at YOUR level to keep your business on track in stressful times.
Summary of state-by-state stimulus measures
Australian Tax Office information for COVID 19
Business support for sole traders
Small Business NSW (includes info on financial hardship and bank loan deferment)
Business Qld (includes information on economic relief, payroll tax relief, power bill relief and support facts)
Business Victoria (includes different support options including low cost business mentoring)
Telstra small business support
Tips for coping with COVID anxiety (Psychology.org, includes a list of resources)
E#80 That Quit Voice
What does it take to succeed, and how do you silence that quit voice? Let's talk about the skills you MUST develop in order to persist and succeed in your business or other big life goal.
Visit https://www.melaniejwhite.com/habitology to join my monthly personal and business growth membership.
I recommend reading Angela Duckwork's book Grit
Previous podcast episodes here that will help you get there:Episode 4 - How to Get in the Mood to Get Things Done Episode 59 - Becoming Your Future Self Episode 68 - Cultivating Self-Discipline and Self-Regulation Episode 73 - The Three Best Ways to Build Self-Confidence Episode 76 - The Importance of Self Compassion
E#79 Packaging Coaching Part 1 - Interview with Terri Sparrow of Six Sparrow
In this episode, I talk to Terri Sparrow about how to retain clients for the long term by packaging health and wellness coaching with a product.
If you'd like to learn more about Terri and her business, visit https://www.sixsparrows.com.au/
E#78 How to Build a Referral Network with Allied Health Professionals
What is the most effective way to become known and to start connecting with potential clients? By building a referral network with Allied Health professionals. Here's how to get started so you can get a steady stream of referrals and build your sales pipeline.
Need help to create your referral network? Email me at https://melaniejwhite.com/contact-melanie/ to request a chat to see how I could help.
E#77 Three Ways to Be a More Compassionate Coach
Here are 3 ways to be a more compassionate coach so that you can maintain your own emotional and energy in your coaching sessions, AND help your clients get into more of a creative, optimistic and motivated state so they can more easily make change.
E#76 The Importance of Self-Compassion
More than ever before, we need a reliable tool to manage our inner critic, judgement, negative thinking and the opinions of others. This is self-compassion, and here's how to start using it.
Study self-compassion in March 2020 with me: https://www.melaniejwhite.com/habitology
Learn more about self-compassion, methods and get free loving kindness meditation resources https://self-compassion.org/
Visit my friend Laiyee Fernandez's website to learn about hypnotherapy, mindfulness, psychotherapy and counselling services http://www.laiyeefernandez.com/services/
E#75 Confidence in Your Coaching Business
Here are two things you must do if you want to succeed in your new coaching business - and measuring your numbers isn't necessarily one of them.
Get help to build confidence in your business with a strategic plan and consistent action-taking. Visit https://www.melaniejwhite.com/habitology for more details.
E#74 Confidence in Your Coaching Skills
If you want to build confidence in your coaching skills, quickly and effectively, you need to start doing these things right now.
Got your own ideas for building confidence? Let me know at https://www.melaniejwhite.com/contact
E#73 The 3 Best Ways to Build Self-Confidence
Self-confidence is a skill that anyone can learn. And I want to walk through three things that you can do to start building self-confidence, so you can show up and be more powerful in your own life and in the world.
To study, self-coach and be coached around self-confidence, join my Habitology Membership before February 4, 2020.
E#72 Unwavering Self-Confidence
This episode is for you if you want to be more secure in yourself and your abilities, and to feel worthy, helpful and capable. We look at what self-confidence is and the basics of what you need to do to get it.
We are focusing on Self-Confidence in February 2020 in my monthly Habitology membership. Visit my contact page to enquire, or enroll at https://melaniejwhite.com/habitology/
E#71 Selfish vs Selfless
If you often feel selfish about doing things for yourself, listen up. I'm going to help you explore the concepts of being selfish, selfless, and to identify the comfortable middle ground.
The focus of my February 2020 Habitology membership is to help you study and build self-confidence so you can set better boundaries and be more proactive with self care. Visit my Contact Page for more details, or enroll at https://melaniejwhite.com/habitology/
E#70 Self-Discipline Without Guilt
If you want to be more self-disciplined and feel less guilty, you need to learn to manage your thinking patterns and emotions. Here are 6 guilt-reducing skills and 5 self-discipline building strategies to help you do that.
To work with a coach, visit https://www.melaniejwhite.com/
An overview of my experience in the December/January 2019 fires on the South Coast of NSW.
E#68 Cultivating Self-Discipline and Self-Regulation
How to develop two important skills that will help you achieve results in any area of life
E#67 Making Positivity a Habit
If you start making positivity a habit, you will create a practice of constantly filling your cup so that you can build resilience and enjoy a more fulfilling and rewarding experience of life.
Positivity Ratio Self-Test: https://www.positivityratio.com/single.php
Get help: https://www.melaniejwhite.com/
E#66 5 Simple Ways to Increase Positivity
If you want a more enriching and fulfilling life, keep listening to learn what positivity really is and 5 ways to get more of it in your life.
Get support here: https://www.melaniejwhite.com/habitology
The broaden and build model of positivity
E#65 Discover and Communicate Your Value
Do you find it hard to describe the value of the transformational work that you do? This episode shows you a powerful two-step process to understanding and communicating your value.
E64 7 Tips to Increase Body Awareness
Body awareness is a simple yet powerful tool that is easily overlooked or pushed down your priority list.
But using 1 - 3 practices each week will raise your BA so that you will sleep better, have less anxiety, eat more healthily, feel calmer, feel like a good role model, have clearer thinking, feel more empowered and in control, and make better, more rational decisions in your life.
If you would like to talk to a coach about raising your BA, go to the contact page at www.melaniejwhite.com
Other episodes mentioned:
E#61 What is your body intelligence? https://anchor.fm/dashboard/episode/e81b15
E#62 Intuitive Eating 101 https://anchor.fm/habitology/episodes/E62-Intuitive-Eating-101-e89igl
E#63 5 Steps to Increase Your Buyability
E#62 Intuitive Eating 101
What is intuitive eating and what are the 10 principles for getting started? Learn how IE is closely aligned with BQ - body intelligence - and what you need to do to start intuitive eating.
E#61 What is your body intelligence?
How to use BQ to attend to eat well, exercise regularly, get enough sleep and manage your emotions so you can feel calm, energized, stable and resilient.
E#60 Mind Seeding
E#59 Becoming Your Future Self
Here are the two essential methods to become your future self, sooner.
Get help to start taking action on this at https://www.melaniejwhite.com/habitology
E#58 Removing Motivation Blocks
Even the best of us can lose our motivation. Here are five simple ways to get it back in under 10 minutes
If you want to proactively manage your mind, visit www.melaniejwhite.com/habitology to learn about my monthly membership.
Tools and info
This podcast is dedicated to people who overhelp, and gives a 4-step process to overcome the righting reflex
Listen also to #53 Empowerment.
If you need assistance with Overhelping, visit www.melaniejwhite.com/habitology and learn more about how I can help you to help people effectively and with confidence and clear boundaries.
E#56 5 Steps to Engaging Icebreaker Conversations
This five step process will help you to break the ice with confidence, and create strong connections and engagement
If you need help with business confidence, skills and structure, visit www.melaniejwhite.com/habitology
E#55 Business Models for Startup and Growth
The simple business model you can use when transitioning from a job into your own business, and then, three business models you can use to scale and grow your business when you're ready.
For assistance with choosing your best business model and implementing it, visit www.melaniejwhite.com/habitology
Four steps to empowering yourself so you can become stronger and more confident, take charge and get what you want in your life
If you want to get coaching support with these four steps, visit https://melaniejwhite.com/Habitology
E#54 Creating Motivation
A five step process to turn motivation into a habit.
Get motivated at www.melaniejwhite.com/habitology
E#52 Nine Benefits of Thought Modelling
Here are 9 good reasons to develop your own thought modelling practice to become a better version of yourself. This is super important if you are a coach running your own coaching business but it's also an essential practice for anyone who wants to improve or upgrade their lives.
To learn how to develop your own thought modelling practice, visit https://melaniejwhite.com/Habitology/
E#51 Becoming a Household Name
8 ways to become known in your first 3 - 6 months in business and beyond!
Get help to overcome your fears, work out who you are and become known at https://melaniejwhite.com/Habitology
Online research on realestate.com.au
Australian census data for research | American census data for research
VIEW club Australia | Rotary club Australia
Women in Business Australia | Women With Altitude
E#50 Measuring Habits and Actions
Are you a serial "failer"? It could be because you're measuring the wrong things.
This episode explains why you need to measure more than just results, and why it can make the difference between success and failure.
To get help with measuring and achieving your big goals, visit https://melaniejwhite.com/Habitology/
E#49 From Job to Business: Managing Time Expectations
This episode tackles the challenges of managing time and feeling productive as you transition out of your job into your own business.
If you are interested in discovering your business personality; Take the quiz.
If you want to read the eMyth by Michael Gerber, click here to buy the book on Amazon (NOT an affiliate link).
E48 What’s Behind Your Time and Money Beliefs?
Affirmations are great, but if you truly want to bust your faulty time or money beliefs, you will resolve them faster and more effectively if you go upstream to the source of the problem. That's where you'll find the habits and action steps that will create your success.
E#47 Using BQ for Motivation and Self-Control
Learn how to use BQ - body intelligence - to quickly and easily lower stress, boost motivation and create a sense of motivation and positive self-control.
E#46 How to Make Time in Your Business
How to make time each week in your business so that you can get more done and feel good about it.
E#42 Four Levels of Money
Learn about my concept of the four levels of money and how you can manage them to create more wealth.
E45 Why Value (not Time) Creates Money
If you are thinking about charging for your services per hour, or about discounting, or about how much you hate your job, you need to listen to this.
E44 Referral and Partnership Agreements
Here are the five steps to creating referral and partnership agreements for business through three stages: initiating, developing and formalising agreements
E43 Changing Beliefs about Money
Learn how value and beliefs affect your wealth and how you can change them to create more money.
E41 Making the Most of Your Time
E#40 How to Use Health and Wellness Coaching Agreements With Your Clients
Do you know you need to cover your legal bases with a Health and Wellness Coaching Agreement, but aren't sure how to do it seamlessly and professionally? This episode summarises the main documents you need to give to clients, and shows you two easy approaches to doing this.
Here's a summary of the tools I mentioned in this episode:Legal documents in the Business Coaching Toolkit from Wellness Coaching Australia. Coaching documents in the Coaching Toolkit from Wellness Coaching Australia. The ICHWC Code of Ethics Online booking platform, Acuity Scheduling.
To connect with me, visit https://www.melaniejwhite.com/habitology
E#39 Two Ways To Overcome Your Blocks To Being an Effective Leader
If you want to be a more effective and positive leader but are struggling with confidence and motivation, here are my two best tips for overcoming your blocks to becoming a great leader, so you can step up and truly inspire your tribe.
E#38 Top 8 Leadership Skills
If you want to be a better leader, for yourself or in your life, there are 8 traits and skills you need to develop.
E#37 Why Screening Clients is Your Best Approach to Sales
Rather than feel like you're doing the 'hard sell', learn how screening your clients can help you convert most of your leads into new customers, consistently.
E#36 Marketing for Health and Wellness Coaches
In this interview with Natasha Berta, we explore the common mistakes that coaches make in their marketing and best steps to take going forward.
E#34 Create a health and wellness coaching program
There are two types of coaches and there are different types of programs to suit each. Discover your style and which type of program will suit you best!
E#35 Tips for Running an Effective Health and Wellness Coaching Session
As a coach trainer, I often see important things being missed in coaching sessions. This episode highlights the common things that most new coaches need to practice and polish.
E#33 The Value of Coaching
Find out why clients want and need coaching - what's really in it for them!
E#32 Traditional vs Coaching Businesses
A coaching business is somewhat different from a traditional business. This episode points out the differences so you can get clear on how to build your business in the right way.
E#31 Niches, Expertise and Specialties in Health and Wellness Coaching Businesses
Exploring the difference between niches, expertise and specialities so you can position your business the right way.
E#30 Creating Your Professional Identity
In this episode, you'll learn how to present yourself to attract the right people to your business
E#29 Three Easy Ways to Be More Accountable to Yourself
Stop saying it's too hard and start taking action toward your goals with these three easy steps that you can start right now.
E#28 How to Harness Self Talk and Show Up
If you are constantly saying I don't know, it's too hard, or why am I doing this, it's time to double down on your self talk so you can start showing up to the goal you are deeply committed to.
E#27 How to Stop Failing By Showing Up
E#26 What is Showing Up and Why Do It?
E#25 Running a Client-Centred Business
E#24 Perfectionism vs Consistency
Ever wondered what the saying 'progress, not perfection' really means? It means simply that as long as you continue perfectionist behaviours, you are blocking consistency.....and that prevents you getting results.
E#23 Challenging Perfectionism
A lot of people these days call themselves perfectionists. I want to challenge that label and ask - are you really a perfectionist? And, is this truly a label you want to give yourself?
If you have a comment or question, visit www.melaniejwhite.com and get in touch!
E#22 Simplifying Your Business using the 80/20 Rule
E#21 Boundaries and simplicity
E#20 Going slow
Discover how going slow can help you to get more done in less time. Visit http://www.melaniejwhite.com to get in touch. Book reference in this episode: Yhe Practicing Mind by Thomas M. Sterner.
E#19 A simple method to develop self belief
E#18 Other People's Opinions
In the journey of developing self-belief, it's important to recognise the difference between seeking help and relying on other people's opinions.
#17 The 11-step brain sweep
Step out of emotional chatter and into a clean and simple mindset with this 11-step process that comes from Wellcoaches US.
E#15 How To Believe in Yourself
E#14 Be specific to achieve more and have better relationships
Being specific is a very very simple and effective way to achieve your goals, finish things,