Mara Gordon is a cannabis advocate, entrepreneur, and researcher. She has harnessed her background as a process engineer to create therapeutic dosing regimens for thousands of patients around the world, drastically improving their health, quality of life and longevity. Mara openly shares her knowledge about the therapeutic benefits of the cannabis plant – whether consulting with medical teams, through TEDx Talks or calling out hyperbole in the industry she cares so deeply about.

Mara rose to prominence through the company she co-founded, Aunt Zelda’s. Back in 2011, Aunt Zelda’s operated as a collective, bringing bespoke cannabis formulations to patients. As additional regulations were introduced in California, Mara standardized her most popular therapeutic oil blends, making them commercially available to patients through the respected Aunt Zelda’s brand.

With science as her North Star, Mara has pursued data-driven, plant-based medicine for numerous maladies. Seeking to engage a larger medical and patient community as well as to place the practice of medicine back into the hands of qualified medical practitioners, Mara launched Calla Spring Wellness, a telemedicine platform and clinical service utilized by physicians and nurses to guide them on incorporating cannabinoid-based medicines into their standard treatment plans. Calla Spring Wellnessis fueled by her careful data collection through Aunt Zelda’s, along with years of research and development in consultation with knowledgeable physicians and world-renowned researchers.

Unlike other pharmaceutical drugs with recommended dosage protocols, formal clinical research on cannabis has been unavailable in the U.S. because of its classification as a Schedule I drug, resulting in more anecdotal than factual information. Unwilling to be stymied by federal laws, Mara co-founded Zelda Therapeutics in Australia. The company brings together some of the world’s leading researchers and clinicians active in the study and use of medicinal cannabis to treat a variety of ailments. Presently, Zelda is engaged in pre-clinical research for multiple forms of cancer and diabetes-related cognitive decline, as well as clinical trials for autism, chronic pain and insomnia.

As interest in cannabis spreads, Mara continues to be an outspoken leader in the medical cannabis space. She has appeared on stage in front of audiences nationally and internationally and was featured in the films The Medicine in Marijuana, Mary Janes: Women of Weed, and the award-winning documentary Weed the People.

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Head ChangeBy Levi StromJul 27, 2021