Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Christopher Lochhead is the co-author of a number of what I would consider some of the best business books out there, most notably Play Bigger, Niche Down, and my personal favorites the Category Design Toolkit and a Marketer’s Guide to Category Design. He’s one third of the Category Pirates, a writing band that share category creation and category design principles, frameworks, and case studies. And he’s also an advisor to dozens of startups, and is a 3x former public company CMO. In this episode, we discussed Christopher's first foray into category design, what to look for in a company if you're searching for a new job, his thoughts on Microsoft + OpenAI, Liquid Death, and Elon-era Twitter, and the importance of having a product hook. Follow Christopher: Website, LinkedIn, Twitter Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by the Healthy Competition community. 2,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.

Camille Trent is the Director of Content & Community at PeerSignal, a free resource that aggregates data, examples, and research. Unlike the sea of opinion-based GTM advice flooding your feed, PeerSignal delivers data-backed research and carefully curated SaaS market data. In our chat, Camille shared how she's scaling PeerSignal, how she structures her research, what the mechanics look like behind a successful media company, and a lot more.  Follow Camille: LinkedIn, Twitter Check out PeerSignal and KeyPlay Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by the Healthy Competition community, where your favorite Product Marketers hang out, share tips, and lift each other up. Join the conversation today—2,000+ messages are shared every month between members to help them accel in their careers and and win against competitors.

Howard Lerman was the Co-Founder and CEO of Yext for 16 years. Now he's building Roam, an All-In-One Cloud HQ for distributed companies. We dug into lessons he learned at Yext, all-in-one vs. specialty products, his strategy for winning with Roam, TikTok's value for B2B companies, and a lot more.  Follow Howard: LinkedIn, Twitter Check out Roam: Website Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.

Jason is the Sr. Director of Product Marketing at Klue, an AI-powered Competitive Enablement platform that helps product marketers collect, curate, and deliver competitor insights to revenue teams. This conversation was recorded live in the Healthy Competition community, and we discussed how Klue is building the Competitive Enablement category, Product Marketing best practices, and his new template that helps Product Marketers stay focused and productive, the PMM Productivity Hub.  Follow Jason: LinkedIn Check out the PMM Productivity Hub: productivepmm.com Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.

Blake Bartlett is a partner at OpenView, an expansion-stage venture firm that helps build software companies into market leaders. He's been with OpenView since 2013 and coined the term "Product-Led Growth" (PLG) in 2016. Some of my favorite content on LinkedIn comes from Blake's show, PLG123. In our conversation, we dove into all things (you guessed it) PLG, why that strategy isn't a differentiator on its own anymore, what companies should do in ADDITION to PLG, how his content strategy with OpenView has led investment opportunities, and more. Follow Blake: LinkedIn Subscribe to PLG123: YouTube | Newsletter Check out his podcast: BUILD Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to learn how to help your company differentiate and beat competitors.

The economy's in the toilet. Layoffs are happening left and right. It's probably a smart idea for Product Marketers to diversify their income. So in this episode, Raechel Lambert joined us to explore all things freelancing. After personally figuring out what works and what doesn't as a PMM freelancer, she built a business helping other folks explore and take advantage of the opportunity. It's called Olivine Marketing, and it's a full-service agency for Product Marketing, Branding & Websites, and Sales Enablement. We talk about the opportunities and risks of freelancing for companies in different stages of growth, market rates for PMM freelancers, how to get your first clients, and a lot more. Follow Raechel: Twitter, LinkedIn Subscribe to her newsletter Check out Olivine Marketing Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to learn how to help your company differentiate and beat competitors.

Really stoked to get this interview out. If you listen to this podcast, you probably already know who Dave is. But just in case, here's some background. Dave was the 8th employee at Drift, eventually became their VP of Marketing, helped them create the Conversational Marketing category, left to join Privy as the CMO, helped them get acquired by Attentive, and now runs a fantastic community for B2B marketers called Exit Five (of which I'm a member).  We talked about category creation, how his competitive messaging differed between Drift and Privy, and we also dove into some other topics that I had never heard him talk about on other podcasts. Follow Dave: LinkedIn, Twitter Check out Exit Five Listen to his new podcast: The Dave Gerhardt Podcast Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to learn how to help your company differentiate and beat competitors.

Dan Hamilton, VP of Competitive Intelligence at Salesforce, joined a live Q&A with the Healthy Competition community. He's spent 8 years at Salesforce working on CI, and he filled us in on how to progress in your career, the qualities of a good Competitive Intel practitioner, tactical plays he's working on to make his program more efficient, and more. Follow Dan: LinkedIn Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀) The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

In this live session, I was joined by Federico Jorge (Founder of Stack Against) and JJ Haglund (former Adobe and Amplitude) to talk all things relating to SEO and Competitive Intel. We dove into the different types of competitive content that Google ranks, the strategies you should consider, how JJ attributes the majority of his side hustle business to SEO, and Federico's new free resource, the Competitive Keyword Generator.  Follow JJ: LinkedIn Follow Federico: LinkedIn Check out Stack Against: Website Check out the Competitive Keyword Generator Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀) The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Patrick Campbell is the Founder & CEO of ProfitWell (recently acquired for $200M by Paddle), a software that improves your retention and monetization automatically through subscription intelligence. In our conversation, Patrick touches on his background in the NSA and how it inspired him to build profiles on competitors, what his profiles consist of, and how he uses them (including a fun story on how he was able to stop the fundraising of a number of his competitors). Lots of in-depth, scrappy examples of collecting and taking action on competitive intel in this episode. And if you're patient, you'll hear me nervously pitch Patrick at the end on a competitive intel service that I've been noodling on.  Follow Patrick: Twitter Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀) The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Will Aitken is the Head of Sales Content at Sales Feed, the media company arm within Vidyard. I'm in love with Sales Feed's videos, and Will is a hilarious and thoughtful guy. It's clear that his videos are resonating too—Sales Feed has 80k followers on TikTok, significantly more than traditional B2B SaaS companies. He explains how the team got started, the mistakes he's learned from, what Sales Feed's success looks like for Vidyard, and more. We also chat about Will's new community, Social Social, which connects creators and social media managers and allows them to learn from each other. Follow Will: LinkedIn, TikTok Follow Social Social: Website, LinkedIn, TikTok Follow Sales Feed: Website, LinkedIn, TikTok Continue the conversation with me: LinkedIn | TikTok | Twitter  This episode is brought to you by The Competitive Playbook (hey, that's me! 😀) The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

If you want to make an impact on your org, you need to get as close to revenue as possible. With that in mind, we're diving deep into how Competitive Intel and Product Marketers can partner with sales to win more competitive deals with: Clara Smyth: Senior Product Marketing Manager at Slack Pat Wall: Head of Competitive Intelligence at Imperva Brandon Bedford: Competitive Enablement Manager at Klue Farhan Manjiyani: Product Marketing Manager, Competitive Intelligence at Grafana Labs Follow Clara: LinkedIn Follow Pat: LinkedIn Follow Brandon: LinkedIn Follow Farhan: LinkedIn Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Emma Stratton is the founder of Punchy, a consulting and training firm that helps B2B tech companies tell stories that stick, stand out in the crowd, and sell more. In our conversation, we talked about how she got her consulting business started, her favorite messaging frameworks, and how she evaluates competitive landscapes to help her clients differentiate.  Follow Emma: LinkedIn Check out Punchy: Website Continue the conversation with me: LinkedIn | TikTok | Twitter  This episode is brought to you by The Competitive Playbook (hey, that's me! 😀) The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Damon Chen is a solopreneur and indie hacker currently building Testimonial.to, the easiest way for businesses and solopreneurs to collect and display testimonials. In our conversation, we talked about how and why Damen ditched his cushy 9-5 job for the startup founder life, how he started gaining traction, and what he'll need to do to go from $300k ARR to $1M. Follow Damon: Twitter Check out Testimonial.to: Website Continue the conversation with me: LinkedIn | TikTok | Twitter  This episode is brought to you by The Competitive Playbook (hey, that's me! 😀) The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Max Altschuler founded Sales Hacker which was acquired by Outreach in 2018. Now, Max is going all in on GTMfund which is an early-stage fund focused on B2B SaaS startups with product-market fit that are ready for hyper-growth. In our conversation, we talk about the similarities and differences between Sales Hacker and GTMfund, how investors should assess startups' competitive landscape before deploying capital, whether or not we'll see more communities getting acquired in the future, and a lot more.  Follow Max: LinkedIn Check out GTMfund: Website, LinkedIn Continue the conversation with me: LinkedIn | TikTok | Twitter  This episode is brought to you by The Competitive Playbook (hey, that's me! 😀) The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Chris Orlob helped scale Gong from $200k to $200M+. Now, he's creating online courses that help SaaS sellers and leaders. One of those courses is called Rig the Game—it gives sellers advanced strategies to win an unfair share of competitive deals. He gives us a sneak peek of a couple of tactics from the course, why he transitioned from Sales to Product Marketing and then BACK to Sales, and a lot more. Follow Chris: LinkedIn For SaaS sales leaders: check out QuotaSignal For SaaS sellers: check out pclub.io Continue the conversation with me: LinkedIn | TikTok | Twitter  This episode is brought to you by The Competitive Playbook (hey, that's me! 😀) The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

If you only listen to one podcast episode about Competitive Intelligence—make it this one. We dive deep into starting and scaling a Competitive Intel program with: Tracy Berry: Director of Competitive Intelligence & Communication at Freshworks Mitesh Shah: Sr. Director of Competitive & Technical Marketing at Zscaler Paul Osmond: Sr. Director of Market & Competitive Intelligence at 6sense This thing is jam-packed with value. It'd be a disservice to try and summarize it. Just jump in. Follow Tracy: LinkedIn  Follow Mitesh: LinkedIn Follow Paul: LinkedIn Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 100+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Ben Wunderman is the CEO and Co-Founder of Packsmith, a company that's building the future of distributed, decarbonized fulfillment and delivery for a $7.2T global e-commerce market. In this episode, we chat about Ben's experience building and leading Competitive Intel programs for early-Lyft and Postmates, the difference between B2B and B2C Competitive Intel, and how he's bringing distributed fulfillment to market at scale. Follow Ben: LinkedIn Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 100+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Brendan Hufford is the Founder of Growth Sprints, an SEO agency that helps SaaS companies increase revenue from Google through short, focused marketing sprints. In this episode, we chat about Brendan's journey from school teacher, to agency employee, to in-house marketer, to agency owner, and how he's positioned his agency to stand out amongst a sea of competitors. Follow Brendan: LinkedIn | Twitter Check out his agency: Growth Sprints Learn more about SEO: SEO for the Rest of Us Check out the ALL IN community: ALL IN Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 100+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Joel Primack is a Social & Community Specialist at Lattice, a people success platform that empowers leaders to build engaged, high-performing teams & winning cultures. He's also the host of the Community Led Growth Show—a podcast that features community builders, marketers, and growth leaders who create and scale successful communities. In this episode, we talk about when you should think about making a community, the different options you can take advantage of, and overall best practices if you're starting from scratch. Follow Joel: LinkedIn | Twitter Check out his podcast: The Community Led Growth Show Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 100+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Adrienne is the Founder and Principal Researcher of Best Buyer Persona, an organization that helps companies discover who their best customers are, how they behave, and why they behave that way. In this episode, we chat about everything that's wrong with the makeup of traditional buyer personas, how she approaches building them with clients, and why it's important to identify anti-personas in addition to buyer personas. Follow Adrienne: LinkedIn | Twitter Check out Best Buyer Persona: bestbuyerpersona.com Check out Adrienne's newsletter: Personas = People Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 100+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Kishore is the Co-Founder at Goldcast, a platform that helps B2B marketers run webinars, virtual, and hybrid events that drive revenue. In this episode, we chat about Kishore's journey dropping out of school to start Goldcast, how they approach differentiation in a mature category, and his advice to those thinking about starting their own company. Follow Kishore: https://www.linkedin.com/in/kishorekothandaraman/ Check out Goldcast: Goldcast.io Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 100+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Peep is the founder of Wynter, CXL, and Speero. In this episode, we chat about the competitive advantages for each of these companies, takeaways from his podcast How To Win, and how to approach messaging for your company's website. Follow Peep: https://www.linkedin.com/in/peeplaja/ Check out his podcast (a fav of mine): How To Win Check out Wynter: Wynter.com Check out CXL: CXL.com Check out Speero: Speero.com Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 100+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Nikki is the Chief Revenue Officer at Inclusivv, an organization that works to build a more inclusive, just, and sustainable world through connection and structured conversations. In this episode, we chat about how Nikki balances her competitive spirit in a mission-driven industry, and how leading companies are approaching diversity, equity, and inclusion. Follow Nikki: https://www.linkedin.com/in/nikki-ivey/ Check out Inclusivv: Inclusivv.co Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Adam is the Co-Founder of PeerSignal, an organization that creates free datasets to help you benchmark GTM, discover role models, and own your category. In this episode, we chat about building an audience, PeerSignal's future, and the "why" behind its unique positioning. Follow Adam: https://www.linkedin.com/in/adamschoenfeld/ Check out PeerSignal: PeerSignal.org Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Jessica is the VP of People at Refine Labs, a demand strategy and research firm focused on growth-stage B2B SaaS companies. In this episode, we chat about how Jessica led the rollout of a company-wide minimum salary of $75,000, the creation of Refine Labs' first Culture Handbook, and how to recruit high-performing employees to give your org a competitive advantage. Follow Jessica: https://www.linkedin.com/in/refinelabsjessica/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀) The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Nick is the Director of Evangelism & Customer Marketing at Alyce, a gifting platform that provides personal experiences at scale. In this episode, we chat about how Nick built his 30k+ following on LinkedIn, the tactics behind using his personal brand to build pipeline for Alyce, and how other companies can do the same. Follow Nick: https://www.linkedin.com/in/nickbennett1/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Aaron is the VP of Partnerships & Alliances at Pavilion, a private community for high-growth professionals. In this episode, we chat about balancing partnerships with high-profile logos vs. startups, how he pitches to new potential partners, and how to make the most of your community experience as a member.  Follow Aaron: https://www.linkedin.com/in/aaronleeder/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Melissa is the Chief Creative Officer at ClickUp. In this episode, we chat about how you can go about creating a memorable brand, measuring your brand's impact, and Melissa's experience as a member of the founding team of Buzzfeed. Follow Melissa: https://www.linkedin.com/in/melissarosenthal5/ & https://twitter.com/MelisOnCheddar Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Caitlin is the Head of Digital Marketing at Drift. In this episode, we chat about how Drift tackles large website launches and redesigns, and the different goals that companies should have for their websites. Follow Caitlin: https://www.linkedin.com/in/caitlin-seele/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Tom is the VP of Customer Onboarding & Education at ZoomInfo. He walks us through how he launched their onboarding program six years ago (with a headcount of only five), and how to nail your customers' first impressions of your product and team.  Follow Tom: https://www.linkedin.com/in/thomaspstuddert/ Check out Pivoting Out of Edu: https://www.linkedin.com/company/pivoting-out-of-edu/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Chima is an SEO content writer & strategist for SaaS companies like Wix and Semrush. We dig into how companies can niche down and get discovered, even if they're up against massive competitors with well-funded SEO programs.  Follow Chima: https://www.linkedin.com/in/chima-mmeje/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Diana is a Customer Success Strategist for Catalyst, a platform that helps Customer Success Managers proactively take the right actions to prevent churn. As you can imagine, this episode is all about Customer Success and why it's so important for businesses today. There are infinite options available for buyers, and just because they sign with you doesn't mean they'll stay with you. We chat about how to scale a Customer Success program, the problem with most customer health scores, and how Catalyst is becoming synonymous with their niche. Follow Diana: https://www.linkedin.com/in/dianadejesus/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Morgan is the Director of Sales Execution and Evolution at JB Sales Training. They provide sales reps with tools, techniques, and the foundational structure to help them excel. Morgan has an insanely well-established social media presence—we chat about why that's important today, the dos and don'ts of selling on social, as well as the video games he's playing + the anime he's watching.  Follow Morgan: https://www.linkedin.com/in/morganjingram/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Will Lavender is the Co-Founder at Lavender, the #1 Sales Email Assistant that helps teams get more replies in less time through automated personalization and coaching. We chat about how Lavender came to be, how Lavender's best customers use Lavender, and the email tips that Lavender recommends the most. Connect with Will: https://www.linkedin.com/in/williamallred/ Learn more about Lavender: lavender.ai Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.