
Hector Garcia CPA's Podcast
By Hector Garcia, CPA
All sorts of topics about accounting and small business advisory from multiple sources that Hector has been recorded in

Interview with Ed Kless
Interview with Ed Kless
Hector Garcia CPA's PodcastDec 17, 2018
00:00
32:49

Attracting & Retaining talented employees for accounting firms
Attracting & Retaining talented employees for accounting firms
Excerpt from my AltAccountant program deep dive on Attracting, Hiring, Developing, and Retaining talented employees. Learn more about my coaching program at www.AltAccountant.com
(00:43) For "Solopreneurs" without employees
(04:17) Full-time vs. Part-Time vs. Contractors
(11:57) Types of Candidates that apply
(18:46) The value of "Challenging" your talent
(22:43 The Desired/Ideal candidate fallacy
(29:23) Positioning Statement for attracting talent
(35:18) 8 ways to attract talent (details skipped)
(37:30) Re-branding what you call your collaborators
Feb 16, 202339:54

Ron Baker: What if Disney+ offered accounting services in subscription?
Ron Baker: What if Disney+ offered accounting services in subscription?
Interview with Guest Speaker Ron Baker and his new book: Time's Up: The Subscription Business Model for Professional firms.
This is an excerpt of my coaching program for accountants: https://www.altaccountant.com
Dec 24, 202255:30

Audio Recording: "Value Pricing 2.0 & Selling the Price Increase Webinar"
Audio Recording: "Value Pricing 2.0 & Selling the Price Increase Webinar"
Audio version of webinar ran on 09/16/2022 focused on teaching Value Pricing, introducing the concepts subscription-based business model, how to have "awkward conversations" with out customers to reduce stress.
Slides: https://bit.ly/valuepricing2022
Join the AltAccountant Program: https://www.altaccountant.com
Coupon: FIRST40
Buy Ron Baker 's Book: Time's Up (Value Pricing 2.0): https://www.thesoulofenterprise.com/timesup
Buy Jeb Blount's Book: Selling The Price Increase: https://amzn.to/3DtMuz3
Sep 17, 202201:29:11

"The Future of QuickBooks" by Hector Garcia
"The Future of QuickBooks" by Hector Garcia
Interview with Blake Oliver CPA about the direction of QuickBooks for small business and mid-market.
Get CPE for listening to podcasts! www.EarmarkCPE.com
Feb 03, 202201:11:49

Specialization Masterclass for Accountants
Specialization Masterclass for Accountants
This is an audio-only version of a class I teach on about choosing your target/niche market (Vertical and Horizontal), drafting your unique positioning statement, and examples of what advisory looks like for specific industries such as Construction or Retail
Oct 01, 202101:17:19

The REAL pros/cons of QuickBooks Online
The REAL pros/cons of QuickBooks Online
My QuickBooks Online Wishlist: https://bit.ly/qbowishlist
Hannah's (CLARA CFO) YouTube video: https://youtu.be/Y3YB5g75W_o
Sep 01, 202134:57

Interview with mike Michalowicz from Profit First
Interview with mike Michalowicz from Profit First
We talk about niche/specialization
Aug 02, 202154:33

The 5 opportunities for crating value.
The 5 opportunities for crating value.
Latest episode of Accountant’s Advice Podcast by Hector Garcia, CPA
Jul 02, 202112:17

The Coveted Consultant with Alzay Calhoun
The Coveted Consultant with Alzay Calhoun
The Coveted Consultant with Alzay Calhoun
http://www.CovetedConsultant.com/free
Jul 01, 202124:46

Positioning and Strategy for Professionals with Tim Williams (From AltAccountant Podcast)
Positioning and Strategy for Professionals with Tim Williams (From AltAccountant Podcast)
Positioning and Strategy for Professionals - Hector Garcia interviews Tim Williams
May 01, 202149:32

Implementing a Positioning Strategy
Implementing a Positioning Strategy
Implementing a Positioning Strategy (excerpt from The AltAccountant Webinar)
Apr 01, 202127:55

Win Without Pitching with Blair Enns
Win Without Pitching with Blair Enns
Blair Enns is the Author of Win Without Pitching and Pricing Creativity. Great books about specialization, positioning and pricing for creative forms; but totally adaptable to accounting and any service or knowledge-based business.
Check out Blair's company: https://www.winwithoutpitching.com/
And BUY his BOOK: https://amzn.to/2TXI0rU
Mar 01, 202154:43

Pricing & Authority with Jonathan Stark
Pricing & Authority with Jonathan Stark
Pricing & Authority with Jonathan Stark, from the AltAccountant Podcast
Feb 01, 202154:43

Being EFFECTIVE above all, even at the risk of becoming inefficient
Being EFFECTIVE above all, even at the risk of becoming inefficient
Latest episode of Accountant’s Advice Podcast by Hector Garcia, CPA
Jan 01, 202109:46

From Bookkeeper to CPA to YouTuber.. my 12 year journey
From Bookkeeper to CPA to YouTuber.. my 12 year journey
If you are interested in learning my journey from the inception of my bookkeeping business in 2008 to getting my CPA license in 2014 and starting my YouTube Channel in 2015, this is an interview I had with Relay Bank
Sep 25, 202001:05:13

Value Pricing vs. Subscription Model in Accounting w/ Ed Kless and Ron Baker
Value Pricing vs. Subscription Model in Accounting w/ Ed Kless and Ron Baker
Value Pricing vs. Subscription Model in Accounting w/ Ed Kless and Ron Baker
www.thesoulofenterprise.com
Aug 08, 202001:00:48

CPAs innovating during crisis with Garrett Wagner, CPA
CPAs innovating during crisis with Garrett Wagner, CPA
CPAs innovating during crisis with Garrett Wagner, CPA
Jun 21, 202027:38

AltAccountant Podcast: Fix This Next with Michael Michalowicz
AltAccountant Podcast: Fix This Next with Michael Michalowicz
AltAccountant Podcast: Fix This Next with Michael Michalowicz
May 31, 202030:59

Thinking Beyond #COVID19
Thinking Beyond #COVID19
Some thoughts of encouragement to think about making the best of the current situation we are living
Mar 23, 202005:41

With Ed Kless: Questions to ask yourself (and your clients) during this crisis
With Ed Kless: Questions to ask yourself (and your clients) during this crisis
Questions to ask yourself (and your clients) during this crisis with Ed Kless
http://www.thesoulofenterprise.com
http://www.patreon.com/TSEO
Mar 18, 202028:20

Trust is not Enough - with Todd Shapiro, CEO of IL CPA SOCIETY
Trust is not Enough - with Todd Shapiro, CEO of IL CPA SOCIETY
Discussing in detail with Todd about the role of the CPA in this incredibly fast-paced world and leveraging the "TRUST" that our clients have in the CPA profession to create value that keeps us relevant
Mar 02, 202058:56

With Seth David: "What is the underlying value of hiring a professional?"
With Seth David: "What is the underlying value of hiring a professional?"
With Seth David: "What is the underlying value of hiring a professional?"
Feb 08, 202032:33

Strategy Man with Rich Horwath (AltAccountant Podcast)
Strategy Man with Rich Horwath (AltAccountant Podcast)
We discuss Rich's book on Strategy called: "StrategyMan and the Anti-Strategy Squad" and discuss how to implement strategy in a small business
Nov 29, 201950:04

There is nothing right about Efficiency
There is nothing right about Efficiency
There is nothing right about Efficiency - more lessons from Ron Baker...
And the negative culture of efficiency
Sep 07, 201910:38

Efficiency vs. Effectiveness
Efficiency vs. Effectiveness
Efficiency vs. Effectiveness - Learnings from Ron Baker's Book IMPLEMENTING VALUE PRICING
Sep 05, 201909:55

Rival Goods vs. Non-Rival Goods, and the underrated value of Intellectual Capital
Rival Goods vs. Non-Rival Goods, and the underrated value of Intellectual Capital
Rival Goods vs. Non-Rival Goods, and the underrated value of Intellectual Capital
Sep 03, 201907:20

The real value of long term relationships and Trust
The real value of long term relationships and Trust
The real value of long term relationships and Trust
Sep 02, 201909:56

"In the real World, Debits do not Equal Credits" - Ron Baker
"In the real World, Debits do not Equal Credits" - Ron Baker
"In the real World, Debits do not Equal Credits" - Ron Baker
Sep 01, 201909:38

Redefining the word "Expensive"
Redefining the word "Expensive"
Redefining the word "Expensive"
Aug 31, 201909:60

Small Business Guide to "Outsourced Bookkeeping Services"
Small Business Guide to "Outsourced Bookkeeping Services"
Small Business Guide to "Outsourced Bookkeeping Services"
Aug 26, 201943:36

SUBSCRIPTION ECONOMY: Interview with Ron Baker and Ed Kless @ SLA
SUBSCRIPTION ECONOMY: Interview with Ron Baker and Ed Kless @ SLA
SUBSCRIPTION ECONOMY: Interview with Ron Baker and Ed Kless @ SLA
Aug 12, 201913:08

Leveraging YouTube for Marketing Accounting Services (From JetPack Workflow Podcast)
Leveraging YouTube for Marketing Accounting Services (From JetPack Workflow Podcast)
Leveraging YouTube for Marketing Accounting Services (From JetPack Workflow Podcast)
Aug 05, 201943:56

YouTube Economics and Taking more Vacations (From Sage Advice Podcast With Ed Kless)
YouTube Economics and Taking more Vacations (From Sage Advice Podcast With Ed Kless)
YouTube Economics and Taking more Vacations (From Sage Advice Podcast With Ed Kless)
Aug 02, 201909:32

How to make boring topics interesting with Geni Whitehouse
How to make boring topics interesting with Geni Whitehouse
How to make boring topics interesting with Geni Whitehouse (From AltAccountant Podcast)
Jul 17, 201941:10

Interview with Ed Kless
Interview with Ed Kless
Conversation on Art of Consulting and Project Management
Dec 17, 201832:49

Interview with Kirk Bowman
Interview with Kirk Bowman
On Value Pricing and Pricing Options
Dec 10, 201856:03

Interview with one of my mentors Ronald J. Baker
Interview with one of my mentors Ronald J. Baker
We will talk about value pricing and the importance of the knowledge economy
Nov 28, 201801:10:13

Value is Subjective & Pricing is Contextual
Value is Subjective & Pricing is Contextual
Latest episode of Accountant’s Advice Podcast by Hector Garcia, CPA
Aug 09, 201820:25

There does good judgement come from?
There does good judgement come from?
Latest episode of Accountant’s Advice Podcast by Hector Garcia, CPA
Aug 07, 201803:10

Interview with Mark Wickersham on Value Pricing
Interview with Mark Wickersham on Value Pricing
Latest episode of Accountant’s Advice Podcast by Hector Garcia, CPA
Aug 04, 201843:51

Interview with Joe Woodard
Interview with Joe Woodard
Latest episode of Accountant’s Advice Podcast by Hector Garcia, CPA
Aug 02, 201848:60

Ditching Hourly based billing to move to VALUE-BASED Pricing
Ditching Hourly based billing to move to VALUE-BASED Pricing
Latest episode of Accountant’s Advice Podcast by Hector Garcia, CPA
Jul 31, 201820:05

My YouTube Channel was shut down! and a bit of my story
My YouTube Channel was shut down! and a bit of my story
My YouTube Channel was shut down!
Jul 30, 201826:38

Using YouTube to establish Authority (From Art of Value Podcast)
Using YouTube to establish Authority (From Art of Value Podcast)
Using YouTube to establish Authority (From Art of Value Podcast)
www.artofvalue.com
Feb 01, 201858:15

Attracting Premium Clients with YouTube (from Grow My Accounting Practice Podcast)
Attracting Premium Clients with YouTube (from Grow My Accounting Practice Podcast)
Attracting Premium Clients with YouTube (from Grow My Accounting Practice Podcast)
Jan 01, 201841:30