
Hella High
By Samar Marwan

Hella HighApr 29, 2021

Cheers to the Future of Cannabis Beverages with Judy Yee
When it comes to consuming cannabis, beverages have captured consumer interest as science and technology have developed better-tasting bud beverages with much faster onset times. With an extensive background in the mainstream food and beverage industry, and an eagerness to join the cannabis industry, Judy Yee launched K-Zen Beverages, the parent company of S*Shots, Mad Lilly Spritz, and Mad Lilly Tonic. Tune in to learn how this CEO is navigating a newly legal industry, creating beverages for every kind of consumer, and a platform mothers who consume.
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Football, Cannabis Creativity, And The Long Game For Social Equity, Ron Brandon
When it comes to his art, music, and sport, Kingston Royal founder and CEO Ron Brandon found that integrating cannabis can bring about a better experience while working on his passions. The former NFL player left the 49ers for the more cannabis-friendly Canadian Football League, where he first saw other pro-athletes play games high. Ron's cannabis cultivation side hustle led him to go full-time into the industry, launching his California-based lifestyle and cannabis brand - Kingston Royal, and co-founded cannabis social equity distribution company, Locals Equity Distro.
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Certified: The Equity Trade Certificate For Cannabis And Beyond
TL;DR: Ask your retailers what EQUITY brands they carry!
We caught up with 4x returning Hella High Podcast guests Ramon Garcia and Morris Kelly for some breaking news and updates!!! The Equity Trade Certificate will serve as a tool for economic equality as the first federal trademark certification that identifies social equity companies.
Click here to apply to become an Equity Trade Certified Business (ETCB) or Equity Trade Certified Ally (ECTA) and receive a pilot license to use the Equity Trade trademark. Or message equitytradecertification[at] gmail[dot]com.
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Investing In Cannabis, Stocks, And Sleep With Wassef Tawachi
Co-founder and CEO of Ciencia Labs and Dreamt, Wassef Tawachi, began his professional career in investment and wealth management at a time when the world's largest financial institutions were crashing and burning. Wassef would go on to lend his finance expertise to emerging cannabis companies before joining the industry full-time at Kushy Punch. It was ultimately carpool conversations with colleagues that began turning the wheels for these innovators, who went on to launch the science-backed cannabis manufacturer, Ciencia Labs.
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Holy Mother Of Marijuana With Betsy Brown
Happy Mother's Day to you and all your plants!!
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El Planteo, Played Out Pot Puns, And Cannabis Journalism With Javier Hasse
It was the risk to publish a cannabis article under his byline that led Javier Hasse to become one of the most well-known cannabis journalists in the world. The author of "Start Your Own Cannabis Business" has been featured in a number of publications, including CNN, Entrepreneur Magazine, and PlayBoy. The Argentinian-based reporter serves as the managing editor of Benzinga Cannabis, a Senior Contributor at Forbes, and CEO of El Planteo, a Spanish language media platform covering cannabis, hemp, CBD, and psychedelics. We caught up with Javier to chat about the future of cannabis legalization in Latin America, the evolution of cannabis news, and how his passion for the plant made him a Billboard-charting artist.
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The Gift Of Doja And Community With Nina Parks
We caught up with (and fangirled over) community organizer, cannabis entrepreneur, and overall San Francisco icon, Nina Parks. The creator of Gift of Doja, a cannabis and lifestyle brand. Along with her many endeavors, Nina is a co-founder of the Original Equity Group and a partner in Locals Equity Distro. Her policy and community work led her to serve as the Chair of the Cannabis Oversight Committee, where she has been a staunch advocate for social equity in the legal cannabis industry. The cannabis mogul in the making is also a founding member of Supernova Women, and recently joined the second cohort, of Eaze's Momentum accelerator.
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The OG Cannabis Podcast With Mehka King
CashColorCannabis Podcast is one of the very first cannabis podcasts to dive into the discourse around the Black experience in cannabis. We caught up with Atlanta-based journalist, Mehka King who has been documenting the intersection of cannabis and hip hop culture for years. Mehka shares his tales as a music journalist, how the strains inspired the music we love, and how hip hop taught him how to roll, literally.
CASH COLOR CANNABIS
YouTube.com/LiveHipHopDailyOnDemand
PODCASTS MENTIONED
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From Cairo To Cookies Cannabis With Salwa Ibrahim
Salwa Ibrahim has been a pioneer in the cannabis industry for over thirteen years, opening and operating dispensaries (Cookies Oakland) and cultivation/extraction facilities across multiple states, with sales totaling $50M+ annually. In 2016, Salwa and her partners at Blüm launched the first cannabis dispensary IPO in history. In 2019, Salwa and her team at Highland Events produced Grass Lands at San Francisco’s Outside Lands—the first recreational cannabis vending experience at a major music festival. In her current role at MKSI Investments, Salwa lends expertise and experience to emerging cannabis companies while seeking new opportunities and markets.
Check out Cookies Oakland and Follow Salwa Ibrahim for the latest.
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Getting Hyphy And High With Boxer Karim Mayfield
To kick off 2021 and Black History Month, we spoke with Authentic 415 dispensary owner and San Francisco boxing legend Karim Mayfield.
The Golden Gloves and NABO junior welterweight champion joined the pod to discuss what it takes to join the marijuana industry and start a business in the community that raised the fighter. Mayfield is also the owner of SoulChamp, a boxing gym dedicated to providing the kind of youth mentorship that helped turn his own life around.
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The Sabina Project: Guiding Psychedelic Journeys For BIPOC
We get hella enlightened with Undrea Wright and Charlotte James from The Sabina Project, a Black-led psychedelic education, training and harm-reduction program, which focuses on returning reverence to Sacred Earth Medicine and Ancestral Traditions.
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The OG of Cannabis Equity, Ramon Garcia
For National Hispanic Heritage Month, we caught up with the OG of cannabis equity, Ramon Garcia. Cultivating marijuana at a young age, Ramon's ventures have orbited around the soul of the plant and its powerful purpose. Along with co-founding Sanctuary Farms, Ramon serves as the Director and Distribution Manager at Local Equity Distru, and as the President of Original Equity Group.
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The Cannabis Community's Guardian Angel, Angela White
Bay Area native and social equity evangelist, Angela White is one of the most highly regarded individuals in the cannabis community. As the Program Manager at Success Centers in San Francisco, Angela works with the community members to develop sustainable career and entrepreneurial paths previously less accessible to individuals impacted by inequality and the War on Drugs. Success Centers aims to provide education and employment opportunities to San Francisco’s youth who’ve been exposed to juvenile detention facilities, annually the organization helps over 1,300 people from marginalized communities.
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The Cannabis Diversity Report With Tahir Johnson
We're back from our very necessary break with some hella lit episodes! This week, we get lit with Tahir Johnson, Diversity, Equity, and Inclusion Manager at The National Cannabis Industry Association (NCIA) and host of the Cannabis Diversity Report Podcast.
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Weed Mubarak: Is Marijuana Haram?
Ramadan Kareem and Eid Mubarak! This week on the podcast we are joined by Ishaq Ali, (Eaze) and Monifa Willis (New Life CA) to answer the question on every Muslim stoner’s mind: Is weed haram?
Check out Eaze’s Momentum Pitch Day on Tuesday, May 26th at 1 PM: https://eazemomentumpitchday.splashthat.com/
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A Cannabis Community Coping With Covid, Ramon Garcia & Morris Kelly
Cannabis community veterans, Ramon Garcia (Padre Mu), and Morris Kelly (SF Roots) join the Hella High Podcast to discuss how the pandemic is impacting small businesses. The marijuana market has gone through a rollercoaster of a ride from shelter-in-place to essential business to zero stimulus dollars. Tune in to hear how these entrepreneurs are overcoming operational obstacles to continue providing access to safe and legal marijuana.
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A Hella Special 4/20 With SF Roots
Stay home and hot box your house this 4/20 with the SF Roots! Join us for a holiday special featuring the @sfrootsca crew: Morris Kelly (@kingcash415), Alex Reyes (@greengarden_sf), Albie Afan (@ihella_astronautsupply), and Chelsea Candelaria (@calling_marijane).
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Cannabis Love In A Time Of Corona With Molly Peckler
This week on the podcast we chat with love guru Molly Peckler, the founder of Highly Devoted, a matchmaking service for cannabis lovers. With a background in psychology and 13 years of matchmaking experience under her belt, Molly is an advocate for incorporating plant-based experiences into relationships. Stream this week's episode of the Hella High Podcast to learn more about quarantine dates, romantic (psychedelic) trips, and stoner love.
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Ka-Baked In Quarantine With Cannabis Pastry Chef, Betsy Kabaker
This week's episode of the Hella High Podcast, we talk about the impacts of the COVID-19 pandemic on the cannabis community and consumers. Cannabis content queen, and Parisian trained pastry chef, Betsy Kabaker (The Kabakery), joins us to discuss women in cannabis, entrepreneurship, and gourmet cannabis edibles.
We know social distancing ourselves from our smoke circle isn't easy! Samar Marwan answers listener questions on how to utilize cannabis for anxiety, sleep, and dating in a time of coronavirus.
Stay safe, sane, and lit.
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Rose OG And Sunshine With James Henry
This week on the Hella High Podcast, John Henry and James Victor (James Henry) joined us to talk about their fundraising as a social equity company, CBD and Bill Clinton’s anxiety.
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Pot-In-The-Box: Cannabis Subscriptions With Andrew Farrior, Greenbox
Our first non-California guest, Andrew Farrior (Greenbox and Rollin' Grams) explains the landscape of the almost legal market in New York and why we should actually be looking toward New Jersey for progress on legalization.
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Cannabis Sex Ed: High Tides In The Bedroom With Cyo Nystrom, Quim

Mapping Marijuana's DNA With Dr. Kerin Law, LeafWorks
Learn how and why scientists are looking at the genetics of cannabis and hemp with LeafWorks cofounder and CSO, Dr. Kerin Law.
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Not So Posh Side Of Cannabis With Reese Benton, Posh Green Collective
This week on the pod we talk about what it's like for women working in weed with founder and CEO of Posh Green Collective, Reese Benton.
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Conscious Cannabis With Carlton Williams, New Life CA
Be conscious of what you toke! This week on the pod we talk to cofounder and CEO of New Life CA, Carleton Williams.
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The Roots Of Cannabis With Morris Kelly, SF Roots
In this week’s episode, I get into the roots of my hometown with social equity SF Roots founder and CEO, Morris Kelly.
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Weeding The Weeds With Ramsey Nubani, NorCal Cannabis
Welcome to the pot pod! In our very first interview, we spoke to Ramsey Nubani, the director of cultivation at NorCal Cannabis - one of the largest vertically integrated cannabis companies in California.
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Hella High Trailer
Hella High is a weekly podcast that explores the history, culture, and business of getting high. Join San Francisco journalist, Samar Marwan as she speaks and sparks up with the best in the bud business.
Hella High premiers in January 2020.