Help my DTC grow

By Help my DTC grow by OptiMonk

Strategies and quick wins from agencies that scaled up 8-figure DTC brands. Learn strategies that have worked for hundreds of DTC brands

Agencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.

I finish off each episode by asking all the fan-favorite questions: favorite books, must-have tools, mistakes to avoid, and quick growth tips.

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EP 11. How to get started with content marketing and how to do it like a pro? - Pat Ahern from Intergrowth

Help my DTC growMar 08, 2023

00:00

47:38

EP 38. What are the effective ways of using chatbots, shipping, and payment methods to increase revenue? - Tomass Bērziņš from WD Market

What are the effective ways of using chatbots, shipping, and payment methods to increase revenue?

Tomass is the Head of Business Development at WD Market, which is one of the biggest Ecommerce agencies in Latvia. They helped more than 200+ Ecommerce stores to increase their revenues without changing the marketing budget.

From this episode, you will get the answers to the following questions:

In what ways can chatbots be used to increase the average order size of DTC brands? How can automating the fulfillment process help you improve customer experience? What are some of the most effective payment methods for DTC brands to offer in order to drive more conversions and sales?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠⁠⁠LinkedIn⁠⁠⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

In each episode, I talk with inspiring guests who are running agencies and helping hundreds of DTC brands grow. This podcast brings you all the tips, tools, and insights you need to do it on your own.

Learn strategies that have worked for hundreds of DTC brands. Agencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.

The soundtracks used in this podcast are from Artlist.io.

Jun 04, 202321:57

EP 37. How to create a data-based hypothesis for A/B testing that boosts revenue? - Ihor Sokol from Conversion Rate Store

How to create a data-based hypothesis for A/B testing that boosts revenue?

Conversion Rate Store is a performance-based CRO agency led by Ihor Sokol. The agency serves 24 clients from the US, UK, and Australia including Microsoft, Comodo, SamCart, Ukrainian International Airlines, and Depositphotos.

From this episode, you will get the answers to the following questions:

What are the challenges of A/B testing for e-commerce businesses and how can they be overcome? How can you plan and prioritize your A/B testing for continuous revenue growth in your business? How do you determine the best metrics to track for your e-commerce business when conducting A/B tests?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠⁠⁠LinkedIn⁠⁠⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Jun 04, 202343:09

EP 36. How could you drive more revenue from your existing audiences and customers? - Drew Himel from Fireside

How could you drive more revenue from your existing audiences and customers?

Drew Himel is the CEO of Fireside, an eCommerce agency that offers platform and infrastructure, retention, and CRO solutions to high-growth eCommerce companies. Drew is also an investor and advisor, having worked with SpaceX, Calm, and Seed. His entrepreneurship views have been featured in media outlets such as USA Today, the Wall Street Journal, and Fox News.

From this episode, you will get the answers to the following questions:

What is a smart way to increase revenue? Or the contrary - what are the really dumb, short-term thinking ones? How could you build a roadmap for your brand to increase revenue? How to choose the best 20 things from the 1,000 good ideas?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠⁠LinkedIn⁠⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Jun 04, 202330:54

EP 35. How to rapidly increase email revenue and retention in e-commerce? - Ugo Balestrazzi from Corbulo Star Media

How to rapidly increase email revenue and retention in e-commerce?

Ugo worked with 6 & 7-figure eCommerce brands all over the world (especially in the US and Canada)and founded Corbulo Star Media. Once he helped a 7-figure eCommerce brand go from $0 to one hundred twelve thousand dollars per month $112'000 mo. in email revenue in as little as 30 days.

From this episode, you will get the answers to the following questions:

What are some effective touchpoints for nurturing potential customers after they join the email list? Will SMS replace email marketing as a retention channel? Why is it important for retention to integrate e-commerce and marketing automation tools?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Jun 04, 202332:48

EP 34. How can you harness the power of customer data to drive acquisition, retention, and personalized experiences? - Jason Chappel from Defiant

How can you harness the power of customer data to drive acquisition, retention, and personalized experiences?

Jason is a customer value optimization specialist, working with brands to deliver long-term growth. Sold his first agency back in 2017 and worked with some of the UK's leading eCommerce agencies before starting Defiant.

From this episode, you will get the answers to the following questions:

How can you better utilize customer data for your acquisition and retention efforts or personalization? How to team up email marketing with personalization? What is the right balance between acquiring and retention? How could you get better customers onsite?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Jun 04, 202333:07

EP 33. How to maximize profitability and retention with subscriptions in e-commerce? - Matthew Holman from Subscription Prescription

How to maximize profitability and retention with subscriptions in e-commerce?

Matthew Holman, is a seasoned marketer and problem solver. From graphic design to marketing and e-commerce, Matthew is skilled in understanding target audiences and creating effective messages. He brings a unique problem-solving approach to his work, with experience in marketing, operations, and shipping.. Currently involved in projects like Essential Hub and QPilot, Matthew develops effective branding and revolutionizes subscription management for merchants.

From this episode, you will get the answers to the following questions:

What are the trade-offs between transparency and flexibility versus profitability and stability in a subscription-based business model? How can businesses determine the optimal subscription pricing for their target customers? What are some common pitfalls or challenges associated with implementing a subscription-based model, and how can businesses avoid or overcome them?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Jun 04, 202330:52

EP 32. How to save an hour a day by automating your systems with boring checklists? - AJ Saunders from AJS Digital Group

How to save an hour a day by automating your systems with boring checklists?

AJ Saunders is the founder of AJS Digital Group which helps E-commerce Brands increase their sales using a range of digital marketing strategies that could automate the process.

From this episode, you will get the answers to the following questions:

What is the foundation of a DTC brand in marketing? How can you create a plan for basic marketing activities in just 20 minutes? What are some ways to maximize a small marketing budget?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Jun 04, 202328:45

EP 31. How can you be unique and stand out from other DTC brands? - Jason Greenwood from Greenwood consulting

How can you be unique and stand out from other DTC brands?

Jason Greenwood is a highly respected e-commerce consultant and the founder of Greenwood Consulting, a leading agency specializing in digital strategy and brand development. With over a decade of experience, he has worked with numerous brands, helping them achieve remarkable success in the competitive e-commerce landscape. Jason's expertise lies in empowering brands to navigate the complexities of the digital world and unleash their full potential.

You will get the answers to the following questions:

How can brands achieve sustainable growth and create an outstanding online experience? How do you balance unique marketing strategies with best practices to drive growth in the ever-changing e-commerce landscape? What differentiates a stable brand that struggles to scale from a brand with the potential for rapid growth?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

May 30, 202336:05

EP 30. How can you ensure that you focus on the right problems and test the right solutions as you scale up? - Nils Koppelmann from 3tech GmbH

How can you ensure that you focus on the right problems and test the right solutions as you scale up?

Nils is the founder of 3tech, a company that helps small and big eCommerce, SaaS companies grow through experimentation and conversion optimization. He will give you practical tips on how could you research ideas, implement tests and be sure to get the most out of your efforts.

From this episode, you will get the answers to the following questions:

How could you prioritize your test ideas? What frameworks are commonly used? Why do you need to start generating insights and asking the right questions? What factors should you consider when implementing test ideas?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

May 19, 202325:50

EP 29. How to combine user-generated content and TikTok effectively? - Sven Muchow from Muchow Marketing

How to combine user-generated content and TikTok effectively?

Sven and his team of creators and editors scale brands to $15k-$150k on TikTok by providing UGC creatives for my Clients’ paid social and managing their TikTok Ads.

From this episode, you will get the answers to the following questions:

How can you effectively use TikTok to reach your target audience and increase brand awareness? How can DTC brands create TikTok ads that are both on-brand and engaging? How could you get people to make UGC for your brand? Quality or quantity is more important?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

May 15, 202334:15

EP 28. How could you maximize the conversion rate, AOV and LTV at the same time? - Marc Uitterhoeve from Dexter Agency

How could you maximize the conversion rate, AOV and LTV at the same time?

Dexter Agency is an e-commerce and email marketing team that serves high-revenue e-commerce stores. They have found hundreds of millions in hidden revenue opportunities for their clients, leading to significant growth. Marc, a CRO veteran, has helped almost 100 online stores and unlocked over 200 million in hidden revenue. He has trained the team to become world-class experts and helped the agency's founder, Joris, refine their Dexter Method™.

From this episode, you will get the answers to the following questions:

Why is research necessary for doing great CRO? How do you prioritize, what are the steps?

Which metric, data is more important? How could I decide as a DTC brand owner?

What could be hidden revenue opportunities in a DTC store?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

May 14, 202324:37

EP 27. How not to choose the wrong CMS for your DTC brand? - Robert Rand from JetRails

How not to choose the wrong CMS for your DTC brand?

Robert gained recognition as an eCommerce expert at Rand Marketing, where he was the CTO and helped bring brands like Swiss Gear and Invicta Watches into eCommerce. Currently the Director of Partnerships & Alliances at JetRails and host of The JetRails Podcast, he continues to support the community and educate merchants on best practices and innovative strategies. From this episode, you will get the answers to the following questions:

What could be dead ends for your DTC brand? Which CMS should you choose in the beginning and how to choose when you want to scale up? How to migrate your shop? Is it really a pain in the ass? What is critical for an e-commerce brand in terms of speed, security, and reliability?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

May 04, 202346:51

EP 26. What do you need to do in a changing marketing environment as a DTC brand? - Chloë Thomas from eCommerce MasterPlan and Keep optimising podcasts

What do you need to do in a changing marketing environment as a DTC brand?

With years of experience in e-commerce and a relentless passion for continuous improvement, Chloë is on a mission to help you unlock your business's full potential. As the author of several best-selling books and a sought-after speaker at industry events, Chloë has dedicated her career to empowering businesses with the tools they need to optimize their online presence and drive real results.

From this episode, you will get the answers to the following questions:

How can you promote across multiple channels for different customer journey stages? Are there any new marketing opportunities? What has changed? How can you avoid simply following best practices and instead find unique ways to improve? How can you identify valuable customers?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

May 04, 202323:21

EP 25. How could you grow your CRO with emails and how to plan your scale-up? - Ashley Ismailovski from SmartSites

How could you grow your CRO with emails and how to plan your scale-up?

Ashley Ismailovski is the Email Marketing Director at SmartSites, a digital marketing agency named one of Inc5000's fastest-growing companies for 6 consecutive years. She created the agency's Email & SMS Marketing services based on client needs. In June 2022, Ashley released a 5-part Masterclass series titled "A Complete Guide to Conversion Rate Optimization". In this podcast episode, she will answer these questions:

How could you personalize the experience with segmentation?

How could we see email flows as not just automated emails?

What not to do when you are planning your scale-up?

How could you connect fully with your marketing?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Apr 27, 202327:52

EP 24. How to reach influencers and form a relationship with them as a DTC brand? - Arlen Robinson from OSI Affiliate Software

How to reach influencers and form a relationship with them as a DTC brand?

Arlen Robinson, co-founder of OSI Affiliate Software, has over 20 years of experience helping businesses establish and manage their affiliate and customer referral programs. He shares his knowledge daily on the Ecommerce Marketing Podcast, where he interviews marketing experts about successful e-commerce strategies. You will get the answers to the following questions:

What role do influencers play in the success of e-commerce businesses? How could we break down the different levels of influencers? How should you negotiate with influencers? How could affiliate software helps businesses to work with influencers?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Apr 26, 202328:03

EP 23. How get loyal customers and grow your brand with an app? - Neal Goyal from Tapcart

How get loyal customers and grow your brand with an app?

Neal Goyal is a DTC strategist for the largest brands on Shopify Plus. He works at Tapcart to help brands create high-performing retention strategies and customer experiences that unlock massive value for both the brands and their customers. He aims to elevate their mobile experience and retention strategy. In today's episode, you will receive answers to the following questions:

How to make your brand stand out with a mobile app? What customer segments will be the ones that will use an app? Why mobile experience is important and how it will increase retention? What do you need to do to make your mobile app successful?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Apr 20, 202333:36

EP22. How could you make a better decision based on data? - Quimby Melton from Confection.io

How could you make a better decision based on data?

Quimby Melton has spent the past fifteen years building a diverse range of businesses and products. These include a marketing consulting agency, a logistics application for the offshore energy market, and two business marketing apps. He will help you gain data independence and take control of your atomic-level digital marketing data. Here are some of the most relevant questions we’ll be answering in today’s episode

How could I be sure that my data quality is good enough? What are the characteristics of a good tracking system? How could DTC brands make good decisions and run better ads based on data? How to analyze data if you want to scale up? What are the valuable insights that we could get from these data?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Apr 18, 202325:48

EP 21. What is the secret behind subscription-based e-commerce? How to switch to it as a DTC brand? - Andriy Rudnyk from Good Subscription

What is the secret behind subscription-based e-commerce? How to switch to it as a DTC brand?

Good Subscription Agency is the leading subscription agency on Shopify. They specialize in helping subscription brands grow. Andriy, the agency's founder, has helped brands like Sea2table.com increase their subscribers by 200% in just 90 days, and reduce churn for loot-box brands like Magic.

This podcast episode will provide answers to the following questions:

How can e-commerce businesses effectively evaluate and choose the right subscription pricing and packaging options for their customers? Do you need to rethink your marketing strategy if you transfer to a subscription model? How to ensure a smooth customer experience when switching from e-commerce to a subscription-based model? How can e-commerce businesses use data to optimize subscriptions and drive customer growth?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Apr 17, 202335:37

EP20. How to convert high-value customers without discounts? - Will Lauerson from Customers who click

How to convert high-value customers without discounts?

Will Lauerson is the founder of Customers Who Click, a leading e-commerce consultancy and marketing agency. On this podcast, we'll be exploring the conversion tactics and strategies for driving growth for your brand. You will get the answers to the following questions:

What are the key factors that affect conversion rates? How to convert high-value customers? How could you decide who is worthy? What kind of data do you need to observe? When should you personalize your offers?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Apr 11, 202329:37

EP 19. How to compete with giants and scale up with the help of ads, Amazon and video content? - Brett Curry from OMG Ecommerce

How to compete with giants and scale up with the help of ads, amazon, and video content?

Brett Curry, CEO of OMG Commerce, shares his insights on managing Google, YouTube, and Amazon ad campaigns for eCommerce brands. As a Google Premier Partner and Amazon Advertising Partner agency, OMG Commerce offers media buying, campaign management, and creative services to accelerate their clients' businesses. You will get the answers to the following questions:

How to compete with direct-to-consumer giants? How can a brand be scaled through ads? What are the advantages of using Amazon to scale a business, and how can they be leveraged effectively?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Apr 05, 202343:40

EP 18. The Challenge of LTV: How to Maximize Customer Lifetime Value in Your Business - Matevz Fatur

The Challenge of LTV: How to Maximize Customer Lifetime Value in Your Business

Matevz Fatur is leading a boutique eCommerce consulting agency that focuses on building quality, long-lasting relationships with DTC clients. With over 90+ million euros generated in client revenues and an 8-figure paid media portfolio, this agency has worked with some impressive brands across various industries including Dormeo, Peach Booty Plan, Delimano, and Quick Shoe Lace, to name a few. Join us as we speak with the agency's founder who also happens to be a happy husband and proud father about these questions:

How to focus more on LTV? How to use info products to stand out from the crowd? How could you grab the cream of the buying intent? What are the tactics?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Apr 02, 202337:41

EP 17. How to create meaningful moments for your customers? - Bryan Starck from 100 Celsius

How to create meaningful moments for your customers?

Bryan Starck, the Founder & CEO of 100 Celsius, a CRM marketing agency that focuses on creating amazing customer experiences for e-commerce brands. With a global team of 9 members, Bryan and his team have worked with dozens of 7 & 8-figure brands and generated more than $10mm in email & SMS revenue for clients in the past year alone. You will get the answers to the following questions:

What are the peak moments for customers? How do you mark people's transitions? What are the challenges of creating unique moments? How could you create a 2-week customer engagement roadmap?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Mar 29, 202338:34

EP 16. How could UGC content deal with growth during the recession? - Mehdi Taitambou from Nord Advertising

How could UGC content deal with growth during the recession?

Mehdi Tate is a survivor of the Boston Marathon bombing who went from being homeless and broke to running a successful marketing agency with 14+ employees and an annual revenue of $130,000. Their paid media portfolio includes managing a current ad budget of $600,000 for top brands owned by celebrities, trademarked in multiple countries, and sold in high-end stores like Sephora and Harrod's London.

How to approach content creators? How to ride the wave of the creator economy? What kind of hooks should you use in your videos? How could you achieve amazing results with UGCs?

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Apply as a guest here: miklos.kovacs@optimonk.com or via ⁠LinkedIn⁠.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Mar 26, 202333:07

EP 15. How to find the perfect niche and connect original content with PPC ads? - Colby Flood from Brighter Click

How to find the perfect niche and connect original content with PPC ads?

Colby is an award-winning marketer, a member of the Forbes Business Council, and Entrepreneur Leadership Network, and a startup mentor at Expert Dojo and New Chip Accelerator. Owner of Brighter Click agency. He will give answers to the following questions:

How we used PR content for Paid Social ads to triple a client's revenue? What are the best practices to connect paid ads and organic content? How to test your creatives and organic content for paid ads? How to maintain attention due to the short attention span? What are the specific PPC buying strategies for the lifetime of a DTC brand?

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Apply as a guest here: miklos.kovacs@optimonk.com or via LinkedIn.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Mar 25, 202327:44

EP 14. How could you earn more returning customers with retention marketing? - Dániel Budai from Budai Média

How could you earn more returning customers with retention marketing?

Budai Media is an agency that specializes in helping e-commerce companies increase their revenue through retention marketing. With a team of 20 members, they have worked with over 120 e-commerce companies. In this podcast, you will find answers to the following questions:

What is retention marketing? Why is it more than just email marketing? How can you quickly set up an email campaign? What are the best ways to use first-party data for your DTC brand? Why is it essential for a DTC brand to prioritize retention and customer lifetime value over customer acquisition?

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Apply as a guest here: miklos.kovacs@optimonk.com or via LinkedIn.

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Mar 20, 202326:36

EP 13. How to build a successful DTC company from scratch? - Cameron Service from Kulin and Oddit

How to build a successful DTC company from scratch?

Cameron Service has co-founded two major players in the e-commerce space – Kulin (now a division of Versett), a brand-first performance marketing agency, and Oddit, a CRO company that works with major brands like Proctor & Gamble and DTC heavy hitters like Corkicle and Everlane. He is here to share his experiences and insights on building successful e-commerce companies and maintaining a good work-life balance as a business owner.

- How did you find the perfect partner for co-founding a company?

- How do you choose your first team members and what skills are necessary for different stages of company growth?

- How do you maintain good company culture in a fully remote team?

- How do you balance work and life as a business owner?

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Apply as a guest here: miklos.kovacs@optimonk.com or https://www.linkedin.com/in/1mikloskovacs/

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Mar 16, 202333:38

EP 12. Unlocking the Secrets to E-Commerce Success: A Deep Dive into SEO for Category and Product Pages - Sam Wright from BlinkSEO

Category or Product Pages: A Guide to Optimizing Your E-Commerce SEO

Sam Wright, the founder, and Managing Director of Blink SEO, a UK-based SEO agency. With over 10 years of experience in the digital marketing industry, Sam and his team at Blink SEO specialize in providing bespoke SEO solutions to help businesses increase their online visibility, generate leads, and boost revenue. You will get the answers to the following questions:

How do you turn SEO into strategy? What are the DTC specialties in SEO? How could I compete with bigger and better-known brands? How could we translate brand focus into an SEO strategy that delivers sales?

You could find Sam on LinkedIn: https://www.linkedin.com/in/sam-wright-17b6ab6/

Also, you could write for BlinkSeo through this contact page: https://www.blinkseo.co.uk/contact/

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Apply as a guest here: miklos.kovacs@optimonk.com or https://www.linkedin.com/in/1mikloskovacs/

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Mar 13, 202329:11

EP 11. How to get started with content marketing and how to do it like a pro? - Pat Ahern from Intergrowth

How to get started with content marketing and how to do it like a pro?

Pat Ahern, Managing Partner at Intergrowth, joining us to talk about how his company helps businesses overtake their industry leaders through SEO-centric content marketing. Intergrowth has grown from a team of 2 to 50 in just six years by focusing on client results, processes, and hiring top talent. Pat is an expert in breaking down complex concepts like SEO and content marketing into accessible terms, and in his free time, he enjoys traveling, rock climbing, and trying new IPAs.

What advice would you offer for businesses looking to start doing content marketing that doesn't know how to get started? How could you increase retention with content marketing? How could you figure out topics for content marketing? How much time does it take to find out what is working and what is not? How could data drive my choices?

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Apply as a guest here: miklos.kovacs@optimonk.com or https://www.linkedin.com/in/1mikloskovacs/

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Mar 08, 202347:38

EP 10. Maximizing Revenue and Engagement: Unlocking the Power of SMS for DTC Brands - Iveta Makedonska from Hustler Marketing

Maximizing Revenue and Engagement: Unlocking the Power of SMS for DTC Brands

Today, we have an incredible guest with us, Iveta Makedonska, the SMS Lead at Hustler Marketing, a leading e-commerce retention marketing agency. Hustler Marketing has helped over 200 e-commerce stores drive an average of 25% revenue from email & SMS marketing. Iveta is passionate about SMS marketing and has taken on the mission to break the stigma around SMS. Having led customers from 0 to 40X within a year, she is here to talk about the immense power of SMS in e-commerce retention marketing. You will get all the answers to the following questions:

What makes SMS so powerful for a brand? How could you start with SMS, what kind of segments do you need to set up? How could SMS increase retention? What exactly are the misconceptions around SMS? What can be the opt-in method for SMS list building?

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Apply as a guest here: miklos.kovacs@optimonk.com or https://www.linkedin.com/in/1mikloskovacs/

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Mar 02, 202328:42

EP 9. How to validate your ideas and listen to your customers as a DTC brand? - Brian Roisentul from BSR Digital

How to validate your ideas and listen to your customers as a DTC brand?

Brian Roisentul has been in the e-commerce space for over 10 years. He is the founder & CEO of BSR Digital, a performance marketing agency that helps e-commerce brands grow to the next level. He's also the host of the Fit Growth Machine podcast, where he interviews thought leaders, founders, and directors in the e-commerce space. He will give you examples of how to validate your ideas and answers to the following questions:

How to compete in a red ocean of DTC brands? What would be the first step after validation? How to avoid overcomplicating things as a DTC brand? When should you insert PPC into your progress and how to use it for validation?

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Apply as a guest here: miklos.kovacs@optimonk.com or https://www.linkedin.com/in/1mikloskovacs/

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Feb 28, 202331:16

EP 8. How could your DTC brand increase retention with loyalty programs? - Ellie Garabedian from YotPo

How could your DTC brand increase retention with loyalty programs?

Ellie brings a wealth of experience to the table, having started her career in eCommerce as a market research consultant for major retailers like Amazon, Walmart, and Macy's, and later expanding her work as a consultant for DTC brands. In her current role at Yotpo, Ellie is focused on understanding the needs of end consumers and helping Yotpo provide the best solutions for brand growth and revenue. You will get the answers to the following questions:

How to use loyalty programs to increase retention?

How to start with retention, and what are the necessary steps and strategies?

How to maintain a good relationship with your customers and how to be more human-like?

How to get customers to spend more?

How could you connect user experiences in a way that they want to engage more with your brand?

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Apply as a guest here: miklos.kovacs@optimonk.com or https://www.linkedin.com/in/1mikloskovacs/

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Feb 23, 202329:49

EP 7. How to reach your full potential as an ethical and green DTC brand? - Christoph Dahn from Greenblut

How to reach your full potential as an ethical and green DTC brand?

Greenblut is the first 5 star rated Shopify agency that’s helping sustainable businesses and brands with eCommerce and online marketing. Often, marketing has a negative connotation amongst these brands, but as Christoph, one of the founders said, it is like dating. You have to prepare yourself, you have to look charming and invite all of your customers to a great cup of coffee. He will give you examples of how to reach your full potential and give answers to the following questions:

How could we make your brand stand out from other green brands?

How could you double the sales, what is the magic?

What is the math behind planning your growth and how to do it?

We are here to help your DTC brand grow, so we asked all our favorite questions at the end. Books to read, mistakes to avoid, quick growth tips, and tools to use.

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Apply as a guest here: miklos.kovacs@optimonk.com or https://www.linkedin.com/in/1mikloskovacs/

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Feb 20, 202336:07

EP 6. How to reach a 48% open rate and master the art of emails? - Vira Sedlak and Andriy Boychuk from Flowium

How to reach a 48% open rate and master the art of emails?

Flowium generated $14.7 mUSD in revenue for clients, they could reach a 48% average open rate over 150 clients in the history of the company. They help businesses realize the full potential of email marketing. I had the honor to interview Andriy and Vira, who gave their best advice on email marketing.

How not to overcomplicate email strategy? How could we be sure that our email strategy serves retention? What could be the best and a not pushy way to build your email list? What are the most important segments for email that you need to use? How could we personalize the experience through email marketing? What will be the trends in 2023 for email marketing?

We are here to help your DTC brand grow, so we asked all our favorite questions at the end. Books to read, mistakes to avoid, quick growth tips, and tools to use.

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Apply as a guest here: miklos.kovacs@optimonk.com or https://www.linkedin.com/in/1mikloskovacs/

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Feb 16, 202335:17

EP 5. How to remove friction from your Shopify store? UX/UI tips for DTC brands - Vishal Goswami - Friction Studio

How to remove friction from your Shopify store? UX/UI tips for DTC brands

Vishal the founder of Friction Studio is guiding you to design, build, and optimize Shopify & Shopify Plus websites for D2C brands. Whether you’re looking for a new online store, migrating from another platform, or need a design change to complement your branding. You will get all the answers to the following questions:

How could you tell what is right and what is wrong from UI/UX perspective? What is the process of analyzing this? How to listen to customer insights and go with them? What are the important metrics to get insights? What are the common friction points that a Shopify store has and how to remove them? How could you make a personal experience for visitors?

We are here to help your DTC brand grow, so we asked all our favorite questions at the end. Books to read, mistakes to avoid, quick growth tips, and tools to use.

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Apply as a guest here: miklos.kovacs@optimonk.com or https://www.linkedin.com/in/1mikloskovacs/

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Feb 09, 202332:08

EP 4. Using Google and Facebook in the wrong way could really hurt your DTC brand. Learn the right way now. - Maurice Rahmey - Disruptive Digital

Maurice Rahmey is the co-founder of Disruptive Digital and spent over 5 years at Facebook working on the advertising sales team with Fortune 500 brands. At Disruptive Digital they have clients who typically spend anywhere between $50K/month to $2M/month on Google, TikTok, and Meta ads. You will get the answers to the following questions:

How could you grow your audience through paid media? What is the balanced percentage of organic/paid traffic for a DTC brand? How does a DTC brand’s paid media structure differ from another eCommerce brand’s strategy? How do you analyze all paid media? What could be the misleading metrics?

We are here to help your DTC brand grow, so we asked all our favorite questions at the end. Books to read, mistakes to avoid, quick growth tips, and tools to use.

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Apply as a guest here: miklos.kovacs@optimonk.com or https://www.linkedin.com/in/1mikloskovacs/

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Feb 02, 202330:14

EP 3. $80M ad spend secrets behind google ads and the typical mistakes made by Facebook first marketers - Vincent Beima - EcomAds

Vincent, the founder of Ecom Ads, generated 300 million USD in revenue for clients and transformed more than 2500 failing ad accounts. He also trained dozens of business owners and media buyers how to confidently and profitably setup, run and scale Google Ads accounts. Worked with brands like: Yves Rocher, Bonprix, DIFF eyewear, Canvas Cultures, Better Body Co. They are running Google Ads campaigns since 2011 and Facebook ads from 2012 - 2020 so you will get great answers to the following questions:

What are the 5 sins of google ads? How could google ads increase retention? Do you need to choose between Google and Facebook? How could you make segmented funnels that fit your strategy?

We are here to help your DTC brand grow, so we asked all our favorite questions at the end. Books to read, mistakes to avoid, quick growth tips, and tools to use.

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Apply as a guest here: miklos.kovacs@optimonk.com or https://www.linkedin.com/in/1mikloskovacs/

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Jan 25, 202341:30

EP 2. How could you grab the attention and start your own DTC brand? - Eric Bandholz from Beardbrand

Do you want to start your own DTC brand? Or do you have one already and want to scale up? Just listen to Eric Bancholz. Eric Bandholz is the founder of Beardbrand, a men's grooming company that has bootstrapped from a $30 investment to a 7 figure business. They've been able to build a large organic audience with the largest communities being nearly 2 million followers on YouTube and 600k followers on TikTok. He lives in Austin, TX with his wife and children.

You will get the answers to all these questions:

How to get attention as a fresh-starting brand? How could you be original, and forge a good content strategy? What has changed since 2012 for DTC brands? What kind of people do you need? How could you make a personalized experience for your customers online? As a bootstrapped company, how does Eric sees companies that have funding?

We are here to help your DTC brand grow, so we asked all our favorite questions at the end. Books to read, mistakes to avoid, quick growth tips, and tools to use.

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Apply as a guest here: miklos.kovacs@optimonk.com or https://www.linkedin.com/in/1mikloskovacs/

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Jan 16, 202329:31

EP 1. What are the 3 most important metrics for a DTC brand and how to improve them? - Chase Clymer from Electric Eye

What are the 3 most important metrics for a DTC brand and how to improve them?

Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of the weekly podcast, Honest Ecommerce. You will get the answers to all of these questions:

What are the most important numbers for a DTC brand? How could you increase sessions, average order value, and conversions? How to reach product-market fit? What are the strategic places in the customer journey and how not to mess it up?

We are here to help your DTC brand grow, so we asked all our favorite questions at the end. Books to read, mistakes to avoid, quick growth tips, and tools to use.

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Apply as a guest here: miklos.kovacs@optimonk.com or https://www.linkedin.com/in/1mikloskovacs/

YouTube: https://www.youtube.com/@OptiMonkcom

Strategies and quick wins from agencies that scaled up 8-figure DTC brands

The soundtracks used in this podcast are from Artlist.io.

Dec 09, 202244:28