High Frequency Fridays
By Martin Norbury
High Frequency FridaysFeb 21, 2023
Sophie Hollis, Founder of Inspire Girls Football, Chair of IGF FC, Football Coach, Former Elite Football Player
In this episode, we bring together the world of business and sport, with guest Sophie Hollis, founder of Inspire Girls Football.
I first met Sophie about three years ago, when our daughter Lily went along to one of Sophie’s Inspire Girls football courses. Since then, Lily has attended Inspire Girls Football Camps, as well as goalkeeper training programs.
I’ve also got to know Sophie through her work she is doing with Camberley Town Girls FC, which I am a coach of.
I am truly inspired by Sophie’s journey, her purpose, her energy, and her mission to inspire as many girls as she can. But before we kick-off, a quick background…
Sophie has played football for several elite clubs in and around Surrey and Hampshire. At 17, she gained a full athletic scholarship to play professional college soccer in America. After battling through a long-term injury, she fell in love with coaching, so much so that she decided to create Inspire Girls Football in 2019. She now continues to inspire over 6,000 players across the country. Sophie recently got back from America where she was the head coach for several elite travel teams in New York, New Jersey & Pennsylvania.
Listen to Learn:
- How to take a passion and turn it into a business
- How to define, roll-out and live by your Values
- The importance of a Team
- The power of a Brand
- Getting the best out of the hardest situations
- Why you need to Learn Lessons every single day
Jason Graystone, Multi-Million-Pound Business Owner, Investor & Currency Trader
I’m excited to be joined by someone I met through Daniel Priestley’s KPI program and have since been part of his Facebook Group and through his Tiers of Freedom Program which I have found incredibly valuable and liberating. Today’s guest is Jason Graystone, who helps people achieve true financial independence and live their most inspired life.
Since starting his first business at 22 years old, investor and currency trader Jason has successfully built and run multi-million-pound businesses both in the service sector and online.
Jason believes that if you have the right balanced mindset, and adopt the right personality traits, you can use simple formulas to achieve anything you want in life; and it’s this attitude that allowed him to achieve complete financial independence by the time he was 30 by strategically replacing his active work force income from passive investments.
Since then, Jason helps to empower others around money and wealth creation and designing their best life.
Jason believes that everyone deserves to live an inspired life:
“When we are free and able to focus on meaningful work, we become better human beings. All we want in life is time primarily, and then the ability to focus on our highest values for fulfilment and reward.”
Listen to Learn:
- The key questions you need to ask yourself before building your business
·- Why you need to STOP pleasing everyone, and start polarizing
- How a big and clear vision and mission are key to your success
- How to surpass your competition
- What makes Jason’s staff all stand out from most other businesses
- The 2 questions you need to ask yourself every single day
- How to master the art of Delegation
- Best skilled workers Vs. Workers aligned to your Vision
- The 2 metrics you need to track in your business
- How to increase your Customer Lifetime Value
- How to step your ego getting in the way
- Why doing lots of tiny things make a huge difference to your customers
- How to avoid false expectations
- What Leadership is reallyabout
For more information about Jason and his services visit:
Jodie Cook, Author, Forbes 30 under 30 social entrepreneurs in Europe, Powerlifter for GB
We have had people from the worlds of business and sport, so this week I’m really fired up because today’s guest is from both!
So, welcome to Jodie Cook. Jodie is an entrepreneur, author, and an elite athlete on a mission to see what she is capable of and help others do the same.
She built and recently sold the marketing agency she started at age 22.
She writes books and articles on the topic of entrepreneurship, including for Forbes, and she competes for Great Britain in Powerlifting.
Jodie writes about how to run a business without it running you, how to live an extraordinary life while running a business, and how to bring the best version of yourself to every single day.
Her books include Stop acting like you’re going to live forever and How to raise entrepreneurial kids which we have a copy of and our ten year old son has enjoyed! Her new book - Ten Year Career: Reimagine business, design your life, fast track your freedom - is available now.
Listen to Learn:
- -How to become the number 1 in your marketplace and be in the position to write your own cheques.
- - Why you need to ask yourself what kind of work you really want to do, and what excites you.
- - How to walk away from money (for the better).
- - Which techniques in elite powerlifting can be applied to your business.
- - How to find the right customer: Rabbits, Deer, and Elephants.
- - Why measuring your business success on how busy you are, isn’t a true metric.
- - Jodie’s BIG wakeup call that led her to systemising her business.
- - Why you must STOP being everyone’s PA.
- - What a “useful” person actually is.
- - Why you cannot manage people.
- - The catalyst for selling her business.
- - The ONE thing that is the difference for business owners loving life or hating life.
- - The power of gratitude and giving thanks as part of your culture.
For more information:
For Jodie’s new book > Ten Year Career: Reimagine business, design your life, fast track your freedom.
For Jodie’s TEDx talk >https://youtu.be/-dpzA3XDRFY
Or visit > jodiecook.com
Phil M Jones, Best-Selling Author, Master of Influence & Persuasion
This week Martin Norbury is joined by Phil M Jones, best-selling author of Exactly What To Say, Exactly How To Sell, and Exactly Where To Start.
He had his first business at just 14 years of age and is the youngest recipient of the “British Excellence in Sales and Marketing” award.
To date, over two million people, across 57 different countries have benefitted from his lessons.
And as a result, they now know exactly what to say, when to say it and exactly how to make more of their conversations count.
Oh, and he’s also recently shared the stage with Tony Robbins!
Listen to Learn:
· The two questions you need to be able to answer in detail when you’re setting up your business.
· Why a good idea isn’t a good business
· The 3 Step formula Phil uses to see if your business is commercially viable to reward you as the business leader
· Why you should never run one business (cupcakes and sprinkles)
· How to create sustainable values the right way
· The importance of creating enjoyable checkpoints with your team
· Why it’s hard to employ someone for something you don’t know how to do yourself
· What the shift is from GROWING a business, to RUNNING one
· The two questions you need to address BEFORE setting up your KPIs
· The mistake every entrepreneur makes
· How your version of winning needs to be aligned with everyone around you
· The difference between mistakes and failures; and which to avoid or encourage
· Phil’s advice on Leadership
For more information about the great work Phil is doing, visit:
Engage in discussions at https://www.linkedin.com/in/philmjones
Toby Rees, Ex-Military Specialist, Founder of Cyber Savvy
This week we have someone from the world of military, IT, and security: Toby Rees, founder of Cyber Savvy.
Toby is a 'multi-innovation award-winning', ex-military specialist of 20+ years’ experience, proven in 'high-threat' environments across the globe within Information Technology; Telecommunications; Intelligence; Surveillance; Reconnaissance and Special Operations Groups.
As a consultant and advisor to Metropolitan Police Services, National Crime and Intelligence agencies, Cabinet Office and Her Majesty's Parliamentary Officials, Toby has supported a range of clients within retail, scientific & administrative services, media, and financial institutions inclusive of; Barclays; Boeing; BBC and National Savings and Investments where he served as the Chief Security Officer.
I’ve been lucky enough to trek across Peru and the Himalayas with Toby, so as you can imagine we got to know one another incredibly well and had some insightful conversations along the way.
Listen to Learn:
- Why the first thing you need to do in business is understanding and defining what problem you’re solving for your market
- The 7 Questions from the British Army that will help you deal with problems and conflicts
- How challenging the norm can open the market for you
- Why we live in a VUCA (volatile, uncertain, complex, and ambiguous) world and how unpredictable change is now the norm
- The best tool to use in your business to measure how your company is structured to run without you
- The importance of failing quickly
- How a Leader can create a business that self-learns
- Being Comfortable with the Uncomfortable
- Toby’s top tips on assessing your level of risk
- The value of blending military experiences and processes with civilian practises and language
- Cyber Security isn’t just a technical problem; it’s a People and Process Problem
- How any business or any size is at risk of security
For more information on how Toby and his team can help secure your business contact:
Claire Perry-Louise, Expert on Community in Business, Founder of Like Hearted Leaders
I had the pleasure of meeting Claire Perry-Louise back in 2015 at Daniel Priestley’s KPI 16 program. It was great to share our KPI journey together and we’ve kept in touch ever since, with our paths often crossing at events and awards.
A former lawyer, Claire witnessed that the traditional way of doing business was outdated and it was time for a new approach.
You hear a lot today about Community; well Claire has specialised in community building since 2013 - she is skilled in creating safe spaces for deep, engaged conversations with the people who matter in your business.
Claire has helped a wide range of businesses to build competitor proof communities that support innovation, increase positive communication and boost sales opportunities. To date she has worked with the likes of Facebook, Dent Global, Kantar TNS, LHI Group, One Year No Beer and several purpose driven Entrepreneurs who see the value in culture and community in the workplace.
Claire founded the community Like Hearted Leaders in 2020 to give leaders a safe space to voice the conversations in their head.
Listen to Learn:
· The importance of defining your why, your purpose and your vision from the outset
· How it’s more than just writing a set of values on the wall
· How to be a role model of the behaviour you expect from your business
· Why people today are passionate about issues and making an impact, and how corporates are no longer running the show when it comes to this
· Just how you should focus on Staff 1st, Customers 2nd and Shareholders 3rd
· Why we all need space for time and creativity and how to create this environment in your business
· Failing fast Vs perfection
· Why awareness gives you the ability to change
· How to move your business forwards without the overwhelm
· The importance of documenting your processes from day one, for future expansion or exit
· Why having 1,000 true fans is more important than 1 million subscribers, listen to my conversation with Claire
For more information:
Pete Cann, The Laughter Man & Business Owner
This week is going to be an extremely fun Podcast, because today’s guest is Pete Cann, The Laughter Man. I’ve known Pete for many years, and a few years back we helped Pete and his wife Chloe grow their Catering Recruitment business Back-to-Front.
Like many, their industry was hit hard with the pandemic, and added to this was Pete’s search for something that would fulfil, engage, and bring peace to his busy life. So, one successful pivot later, Pete set-up and became The Laughter Man and is on a fun filled mission to bring the positive benefits of laughter to the world.
Since discovering Laughter Yoga, Pete has transformed his business and family life and now wants to share his infectious secrets and get the planet laughing along with him.
Both Jacki and I have been involved in several laughter sessions with Pete and I cannot recommend it highly enough, I’m even smiling about it as I speak.
Listen to Learn:
- How to manage your established business, whilst launching a new one.
- How to release yourself from the day-to-day to focus on the bigger picture.
- The importance of creating assets& how to build this pre-launch quickly and cost-effectively.
- How one opportunity propelled Pete’s business.
- How a visual Vision Board will bring your Life Plan alive.
- Why you should think about your scalability even if you have just one customer, and set-up your business with this in mind.
- The importance of documenting processes from day one.
- Why you should outsource those activities you don’t enjoy or aren’t good at. -
How ‘Alphabet Date Night’ has been a saviour to Pete and his family.
- How Pete measures the success of where he’s going.
- Why everyone needs a “Happy Index” on their business and life.
- How to create an environment for Learning Lessons.
- How to cope when you have lots of people from two businesses plus a family all pulling you I different directions.
- The benefits of Laughter Yoga.
For More Information:
John Spence, One of the Top Business and Leadership Experts in the World
This week I’m joined by one of the top business thought leaders and leadership development experts in the World - John Spence, live from the US.
At 26 years old, John was appointed CEO of an international Rockefeller foundation, overseeing projects across 20 countries. Just two years later, Inc. Magazine named him one of America’s Up and Coming Young Business Leaders.
He went onto being named by the American Management Association as one of America’s Top 50 Leaders to Watch along with Google’s Larry Page and Jeff Bezos of Amazon.
Just recently, John was recognised as one of the ‘Top Biggest Voices in Leadership to Watch’, acknowledged alongside Simon Sinek and Gary Vaynerchuk.
Sought-after as an executive coach and leadership development consultant, John was also the owner or CEO of six companies and currently serves as a board member or adviser to several organisations.
John’s author of bestselling book Awesomely Simple which is all about turning ideas into positive action to achieve lasting business success.
Listen to Learn:
- - Strategy in 4 key points.
- - How to attract the best talent anywhere in the world.
- - How to align everyone in the same direction.
- - The 3 things you need to consistently do in your business (only 5-10% companies do all these 3 things).
- - The single biggest problem in every business.
- - John’s Framework for getting High Level Accountability.
- - Why you can’t manage people and how to overcome this to create an unbelievable culture.
- - How to avoid strangling your own business as a Leader.
- - Overcoming challenges of Delegation - John’s 4 Levels of Decision Making.
- - Why Purpose is so important in today’s world.
- - The 2 things you need to do to remove yourself from the day-to-day.
- - John’s Top 5 Business Books (he has over 3,000 in his library!).
- - John’s best advice on Leadership.
Ian Macleod, Head Coach of Newcastle Eagles – the most successful British basketball team of all time
This week we’re delving into the world of sport because there are so many parallels with business: from leadership and culture through to setting up systems, measuring success and managing multiple stakeholders.
So, today's guest is Ian Macleod, Head Coach of Newcastle Eagles basketball team. For those of you who may not be aware, Newcastle Eagles play in the top-tier British Basketball League and are the most successful British basketball team of all time.
Last summer, I had the pleasure of spending some time down the pub with Ian talking about business, his role, and what he’s achieved so far at the Club, which is way more than just about bouncing a basketball.
And our 10-year-old daughter Lily has been lucky enough to have attended a few basketball camps that Ian has helped coach at Yateley Silverbacks Basketball Club that we sponsor. (And she regular watches Ian’s interviews on TV!).
Listen to Learn:
- How sport is a business.
- Taking stock of what’s working well…even better if...
- Understanding the strengths and the needs of your team.
- Don’t try and improve what is already 10/10.
- Why you need to avoid rubbishing the past when talking about the future.
- How little, incremental changes can make a big difference.
- How to avoid major cultural problems with your team.
- Why you should clearly lay out your expectations and their expectations for new team members at the Recruitment stage, and not on their first day.
- Managing multiple stakeholders.
- How to put yourself in the best position as a Leader to achieve the expectations and results.
- How to get your team to own their individual performance and impact.
- The key Alerts, Alarms and Measures Ian and his team use.
- How to plan for - and celebrate - the ups and withstand the downs.
- Why it’s okay (and essential) to make mistakes.
- How to let go and stop fixing everything yourself.
For more information on Ian and Newcastle Eagles:
Follow on Twitter at: @CoachMacleod and @NewcastleEagle
Subscribe to their YouTube Channel at > https://www.youtube.com/NewcastleEaglesCheck them out on Sky Sports, the fixtures are > https://www.skysports.com/more-sports/basketball
Marcus Sheridan Author of ‘They Ask, You Answer’, Co-Owner of ‘River Pools and Spas’, Acclaimed International Keynote Speaker
I’m so excited about today’s guest because his book is one of a handful of books that I constantly refer to and recommend to all our clients – and I read hundreds and hundreds of books.
So, a warm welcome to Marcus Sheridan, author of ‘They Ask, You Answer’and acclaimed international keynote speaker, who I was lucky enough to listen to end of last year at Nigel Botterill’s Entrepreneurs Circle National Event.
For those of who don’t know Marcus’ back story, Marcus saved his swimming pool company, River Pools and Spas, from the economic collapse of 2008 and took it from a humble three-man company to one of the largest manufacturers and installers in the United States. River Pools and Spas has the most visited pool website in the world, with over 750,000 hits a month.
Today, Marcus has taken all his experience as an entrepreneur and business owner and is co-owner of digital sales & marketing agency IMPACTas well as an acclaimed international speaker.
Listen to Learn:
· Why you should always choose a business partner that is NOT like you.
· Identifying early on who you are, and who you’re not.
· Why most business are too generic and why this leads to bad choices.
· How business works simply by paying attention.
· How to build trust with prospects and buyers (the opposite of what most sales training tells you).
· The 4 metrics Marcus measures in his businesses.
· The importance of telling your story and why you should never tire of telling it.
· How to stop your inbox and phone constantly blowing up.
· Which article became Marcus’s Cash Cow.
· The 2 elements that drive the way we communicate.
· Why most people can’t step away from their business.
For more information:
Follow Marcus on LinkedIn linkedin.com/in/marcussheridan
If you want to reach out personally to Marcus, email him at firstname.lastname@example.org.
Robin Waite, Founder of Fearless Business, Bestselling Author, Advertising & Marketing Expert
This week I’m joined by fellow coach and author who I originally met five years ago at Daniel Priestley’s KPI program, and we’ve kept in regular contact ever since - Robin Waite.
Robin is founder of Fearless Business and bestselling author of six books, including ‘Online Business Startup’, ‘Marketing Machine’ and the recent popular release ‘Take Your Shot’.
He puts his two decades of business experience to work, coaching clients to reach their goals, create more time and increase their revenue.
From the age of 18, Robin spent four years as a systems analyst for a medical devices company, increasing their turnover by 50 per cent. And from 2004 to 2016 Robin led a successful marketing agency serving over 250 clients. During this time delivering workshops and masterclasses that helped over 1,000 business owners improve their marketing, product architecture, pricing, websites, and digital advertising.
Robin holds a Guinness World Record for participating in the largest ever speed networking event, has raised over £5k for a local Children’s charity, and has a goal to help remove 100kg of plastic from the World’s Oceans within the next 12 months.
Listen to Learn:
· Why not having a business plan, or not referring to one, will lead to failure.
· Why Passion, Energy and Belief are the three essential ingredients you need to run a business.
· The ONE thing most people are afraid of, and why it’s the best catalyst.
· The important questions you need to ask when setting pricing.
· What is your Business Model telling you?
· Why entrepreneurs are the worst people to get a business to a certain point.
· Failing Fast, Failing Forwards Vs Perfection.
· Why most people miss the ‘V’ in MVP (Minimum Viable Product)
· Change just ONE thing and measure the outcome.
· Why most business owners get stuck on assumptions, and how to avoid this.
· The impact of your work on culture, people, and ethics.
· Why marketing is SO complicated and NOT about just generating content.
· Reverse engineering all your numbers to see if you’re winning, or on the right track.
· Why 97% businesses don’t get above one member of staff, and the challenges it brings when you bring people on board.
· Sticky Plaster Better Vs Long Term Better.
· Stop focussing on yourself and start focussing on the outcomes of your customers.
· Get Specialised, Get Focussed, or Get Out.
· The power of incremental gains.
· Wants Vs Need.
· Robin’s best piece of advice on Leadership.
For a FREE signed copy of Robin’s book ‘Take Your Shot’, visit: https://fearless.biz/tys
For more information about Robin:
Website: https://robinwaite.com/ & https://fearless.biz
Monty Hooke, Bali Based Entrepreneur, Investor, Founder of Lighthouse & Host of The Rabbit Hole Podcast
I'm joined by a serial entrepreneur who had his first business at just eight years old; Monty Hooke, live from Bali.
I worked closely with Monty during my time in Singapore, and I’ve seen first-hand his practical experience in growing teams and scaling businesses.
But more important to Monty, are the wisdom and insights into how entrepreneurship can be used as a catalyst for creating an era of new possibilities for humanity.
Monty’s the Founder of The Exponential – a Business Consulting & Offshore Staffing company with offices in three countries, as well as being a Board Member, Mentor and Investor to several other companies.
Now fully residing in Indonesia, he’s building ‘Lighthouse’ – the world’s most inspiring Podcast and Video Studios for entrepreneurs and change-makers.
Finally, Monty is Host of ‘The Rabbit Hole Podcast’, so he’ll be more than at home today!
Listen to Learn:
- How to get an exponential growth pattern.
- Why giving ownership early on will carry well beyond YOU.
- How to do half the work and get the same result.
- The two numbers you need to know in business.
- Why purpose drives profit and how to implement this in your business.
- The Romanticism of setting up a business Vs the Reality of running it.
- How to remove yourself from the day-to-day with confidence.
- The Entrepreneurs Bet – are you willing to make it?
- Why a business is bigger than any one person.
- The importance of having the courage to cut ties.
For more information check out Monty’s Instagram at @montyhooke and @lighthouse.studios.bali
Paul Dunn, B1G1 Co-Founder, TEDx speaker, Mentor Global Entrepreneurs & Global Impact Summit Host
Today’s guest is Paul Dunn, and I cannot wait to catch up with him again. Paul is a 4-time TEDx speaker, and a Senior Fellow in one of the World’s Leading Think Tanks and consults to and mentor’s leading-edge businesses around the world.
He was honoured as a Social Innovation Fellow in his new home of Singapore; something he shares with film-star and philanthropist Jet Li and Walmart Chairman, Rob Walton.
He was one of the first 10 people in Hewlett Packard in Australia. He then created one of Australia’s first computer companies and then The Results Corporation where he helped develop and grow 23,000 small and medium scale business enterprises.
His programs are used by an estimated 226,000 companies around the world and he continues to push the boundaries. He featured in Forbes Magazine alongside Sir Richard Branson in a global piece on ‘disrupters’ in business.
He is the co-founder of B1G1: Business for Good, the history-making Global Giving Initiative that’s already enabled businesses to create over 246 Million giving impacts globally.
He is a genuinely giving and humble man who I was privileged to spend a bit of time with during my time in Singapore.
Listen to Learn:
- Why the most important thing you need to do is to define your impact.
- How to make the shift from being a Standard business, to a Standout business.
- The importance of measuring outcomes you’re producing for those you’re privileged to serve – not just measuring outputs.
- How being a force for good will move your business model from Push to Pull, allowing you to attract more loyal clients and being a magnet for talent.
- Why you must start with people and avoid a 'tell’ culture.
- How to know if you’re winning or losing in your business.
- How to remove yourself from the business.
Jeremy Harbour, Global Expert in Mergers & Acquisitions, Founder & Director of Unity Group & Harbour Club
This week I’m joined by one of the world’s experts in Mergers and Acquisitions (M&A) in the field of SMEs, Jeremy Harbour, live from Dubai. I’ve known Jeremy for a few years now, having been part of his Harbour Club, via opportunities in Singapore, and have enjoyed his books.
In the late 1990’s, Jeremy acquired a competitor of the telecommunications he owned – without cash or involving a bank. Proving that necessity truly is the mother of invention, he figured out a deal structure that worked for the company he wanted to buy. In a single afternoon, he grew by a year’s worth of sales – and that solidified it – he became a deal junkie.
Since then, Jeremy founded Unity Group, a firm specialising in attracting investments and creating opportunities for SMEs to scale, he has advised on more than 300 acquisitions of both distressed and solvent businesses.
Jeremy’s passion for changing the mindset of wealth creation fuelled the birth of Harbour Club where he teaches real tactics for buying, fixing, and selling businesses with no experience and no cash up front. With new members every month it has become a change engine for good – helping entrepreneurs excel at wealth creation so they can be problem solvers in their local communities.
Listen to Learn:
- Why M&A is a great way to grow quicker, and why it’s the solution for everything
- How it’s easier working ON a business you’ve bought, rather than one you’ve started
- Be the buyer, not the seller
- Why having Capital to buy can make you lazy
- Why you must be a MOTIVATED buyer or seller
- Be realistic on your valuation
- The 3 key drivers of value
- Why a big business can be a group of smaller businesses
- The importance of leaving the entrepreneur in charge
- Why you must start before you’re ready
- How M&A is life-changing and will give you time & financial freedom
- Getting rid of the ego!
For more information contact:
Buy Jeremy’s book and get a free email course: GoDo.Deals
Mike Antoniades, Founder of The Running & Movement School
Here’s Martin Norbury's latest Podcast with Mike Antoniades, Founder of The Running & Movement School.
Mike left corporate life to pursue his passion, and in 1994 set-up the first Rehabilitation and Speed centre in the UK to help elite athletes, world-class teams, adults, and children.
Since then, Mike’s methodology has helped over 65,000 athletes and non-athletes, and has been rolled out to over 30 organisations and Franchises around the world.
Not only is this a great listen on how to turn a hobby into a scalable business, it’s also a masterclass in how having a great product, and knowing what pain it solves, means you need to do very little, and spend very little!
Listen to Learn:
· How to create assets so the business can run without you
· Why you shouldn’t be afraid to turn down big deals if they don’t fit with your Values or Culture
· The importance of empowering your team to make mistakes
· Long-term problems can’t have short-term fixes
· How to avoid the Entrepreneur’s Curse
· How Mike took 10 months out to work ON the business
· How good leaders create other good leaders
We can personally vouch for Mike’s transformational methodology! Here’s our 9-year-old Lily, just 6 sessions with Mike’s son > https://www.youtube.com/watch?v=jmvhe4M2078
For more information on The Running & Movement School visit > https://runningschool.com/
Ben Gotting - Co-Founder of The Foundry, former Rugby Player for London Wasps, Worcester Warriors, London Welsh & England U21s
This week we have a guest who is uniquely placed to share experiences from both a business and sporting perspective: Ben Gotting. Ben spent 10 years as a professional sportsman playing rugby for London Wasps, Worcester Warriors and London Welsh, as well as England U21s.
After finishing his Rugby career, Ben entered the world of Personal Training, and in July 2015 opened “The Foundry” in partnership with Dave Thomas.
Just one year later they were voted "one of the best gyms in the world" by Men's Health magazine.
Today, they’ve added two additional London sites, a fully employed team of over 25, a fully operational online coaching platform and an exceptional community.
Listen to learn:
· Why you need clarity on whether you want a Lifestyle Business or a Scalable Business
· The leadership lessons Ben learned from his coaches / teammates from Lawrence Dallaglio through to Warren Gatland
· How is Ben no longer stuck IN the gym or office Monday to Sunday
· ‘Don’t be a Dick!’ – the importance of values in business
· How Ben has done the OPPOSITE to commercial gyms and the benefits this continues to bring
· The importance of having a strong team around you & the benefits of being the dumbest person in the boardroom
· How to keep on track
· Why you can’t scale what’s in one person’s head
For more information on The Foundry, head on over to www.foundryfit.com
Nick Redding - Co-Founder and Managing Director of SEO Agency Reddico
This week I’m joined by a guest from the world of technology with big ambitions – Nick Redding, Co-Founder and Managing Director of SEO Agency Reddico.
Nick started Reddico with his brother Luke back in 2012 and has grown it from a team of two to 30+ professionals, a turnover of £3.5 million, and are trusted by global brands like Direct Line and Groupon.
I’ve been fortunate enough to have worked closely with Nick and his team for several years as part of their Scale journey, so I’m really looking forward to reflecting and sharing numerous learnings.
- Listen to Discover:
- Knowing what he knows now, what’s his biggest advice for setting up a company.
- Key things Nick wishes he’d done earlier on in their scale journey.
- How to deal with Overwhelm
- How a shift in mindset & creating thinking space for yourself is the only way to scale effectively and successfully
- Why strict fixed budgets will hamper your growth, and what to do instead
- Why you need to look Out-In, not In-Out
- Why milestones are better than timed deadlines
- The role of an MD in today’s changing environment
- Why culture isn’t about table tennis and a fridge full of beers in the staff room, and what Culture really means
- How to get people to want to work for you, be productive and stay with you
- Why Reddico have moved from Transparency to Open by Default
- Why celebrating mistakes and failing faster is good for a business
- Nick’s top tips on Leadership
Ying Tan - Chief Executive of multi-million-pound financial services company Dynamo & Author of ‘Don’t Push Too Many Trolleys’
This morning I’m joined by the extremely hard working, ambitious and successful entrepreneur, Ying Tan.
Ying is a qualified accountant with a background in investment banking having worked for UBS, Deutsche Bank and Goldman Sachs, where he was one of the youngest Vice Presidents ever.
He is the founder and chief executive of multi-million-pound financial services company. Ying and his team are leading the way in the industry, providing expert knowledge and unbeatable service to numerous homeowners and property investors in the UK.
Ying is dedicated to combining high levels of customer service and understanding with building satisfying and rewarding careers for the people he works with.
He is the winner of many industry awards including most recently ‘Development and Innovation Advocate’ at the British Specialist Lending Awards.
His first book, Don’t Push Too Many Trolleys, was published by Wiley in 2020 and he is a regular commentator in a range of industry publications.
Listen to Learn:
- - Ying’s inspirational ‘Why’ and the ripple effect of giving up
- - Making your staff the heroes and recruiting on attitude
- - The importance of passion, because being an entrepreneur can be lonely
- - Starting with the end in mind
- - Being the best you can be in your core market, before branching out
- - How and why to stay close to your numbers
- - Why a strong management team is paramount as you scale
- - How to instil a culture of lessons learned
- - What to consider when looking to Exit
- - The one Leadership quality that most helped Ying
John Warrillow - Bestselling author of Built to Sell, Top 10 Forbes Ranked Podcast Host, CEO of The Value Builder System
We have lots in common with this week’s guest, John Warrillow. Small businesses have always revolved around their owner, but in 2011, John kicked off a revolution with the release of his bestselling book, ‘Built to Sell: Creating a Business That Can Thrive Without You’. (Our purpose is all about helping business owners create a business that successfully runs whether they turn up or not).
John’s book spawned a company - The Value Builder System™ - that has helped more than 50,000 businesses build more valuable companies. I was lucky enough to spend some time with John just before the COVID crisis in February 2020 at his conference in Denver where we’d recently become a certified partner of his global Value Builder System.
John is host of Built to Sell Radio, ranked by Forbes magazine as one of the world’s 10 best podcasts for business owners. In 2015, Warrillow wrote another best-selling book called ‘The Automatic Customer: Creating a Subscription Business in Any Industry’ which illustrates how owners can accelerate the value of their business through creating recurring revenue streams.
Before founding The Value Builder System, John started and exited four companies, including one acquired by a public company.
Listen to learn:
- The first thing John would do if he was setting up a new company today
- The power of niching: how to become more referable & more profitable
- How to spot the shining star in your business
- Why now is a unique time in history to see what works and what doesn’t in your business and marketplace
- You’ll never be scalable unless you’re aligned
- The value in giving your customers an ultimatum when changing your business model
- The importance of constantly asking ‘why’ in an open-ended way
- John’s favourite forward-looking indicator
- The important factors in building value in your business
- Why you can’t sell a business if you, as the owner, is still needed in it, and how to solve this.
How to get to your number that allows you to live for the rest of your life
- Leadership qualities you need to build a valuable company
For more information:
Speak to us a Certified Partner of The Value Builder System: 0203 603 1112 or email: email@example.com
Books: Built to Sell, The Art of Selling Your Business & The Automatic Customer are all available on Amazon.
To receive a collection of free gifts, head on over to https://builttosell.com/
Dan Bradbury - Owner of a Private Equity Group, Investor & Author
Dan is the owner of a private equity group and his primary focus is as an investor who specialises in taking companies already producing multiple six figures in revenue and accelerates their growth to over 10 million.
Before the age of 30 Dan built and sold his first business for over £1Million. By 31, he turned around a U.S. company that became listed on the U.S. Stock Market for $4.3 Million.
I’ve known Dan for around 6 years and we both share a love of numbers and finances; I have a lot of respect for him, what he does, and how he does it.
Listen to discover:
· Why better marketing WON’T solve everything.
· How to create a competitive advantage.
· The two things in business that create leverage.
· Why you need to live and die by your numbers.
· What metrics you need, and when.
· How to create an environment so growth takes care of itself.
· What Dan did when he was stuck at the mid-6-figure revenue level.
· Dan’s view on Leadership.
For more information visit > https://danbradbury.com/.
Pete Daines – Founder, Chairman, Director of Coaching & Player at Yateley Silverbacks Basketball Club, Former GB Basketball U18 Team Manager, Head of Boys Sports at Yateley Manor, GB Over 45s Player
I’m really excited about today’s Podcast because we’re delving into the world of Sports. This week we have a professional basketball coach, elite player, club founder, and PE teacher Pete Daines (or Mr Daines as our kids know him as!).
Pete set-up the Yateley Silverbacks Basketball Club 11 years ago and in that time the club has won five promotions, two League titles and four Play-off Championships with the adult sides and 8 various titles with the Junior squads. The club has mixed, male and female teams, of all ages starting from U8’s Diddy Dunkers. It’s a wonderful community club that’s like an extended family, and 'I don't work Fridays' are proud sponsors of.
Pete was also Great Britain U18 Team Manager who took his team to 6 European Championships, coached the South of England Youth squads, is a former National League player and a current BE registered referee and coach. He’s recently been selected for the GB over 45s national squad as a player.
Remarkably, this is all in his spare time, because he works full time as Head of Boys Sport at Yateley Manor, where every Friday afternoon he is my boss as I volunteer in helping his department out with Sports lessons and matches, so I get to help coach my 9-year-old twins (and learn an awful lot from Pete and his team).
Listen to this Podcast to learn:
- Managing multiple stakeholders & their expectations.
- How teams take on the personality of their coach and considerations around this.
- Teaching what's in front of you and adapting.
- The importance of getting to know every single individual / child & getting the best out of each one.
- Why seeing with your eyes is more important than any statistic.
- The importance of learning from every single experience, every single day, regardless of how long you've been coaching or teaching for.
- Why sport is one big life lesson.
- Pete's number 1 thing he'd define as a leader
Nigel Botterill - Serial Entrepreneur, Sunday Times Best Selling Author & UK’s Most Sought After Business Growth Expert
I’ve known Nigel for 10 years and been lucky enough to work with him as a Business Growth Adviser, shared the stage with him, helped judge his business awards and for the last few years have been his double act for his Masterminds.
I’ve learned a lot from this guy; he’s the quickest implementor I know.
There’s a famous quote by John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” This epitomises everything Nigel focuses on – what he doesn’t know about Marketing isn’t worth knowing!
Nigel ‘took the leap’, left his corporate career and started his first business in 2003. Since then, he’s started ten separate million pound plus businesses from scratch in the UK and discovered (through an awful lot of trial and error!) the framework to build and grow businesses.
Now, at the helm of Entrepreneurs Circle, Nigel spends his time helping other entrepreneurs to do what he’s done – to escape mediocrity, get and keep all the customers their business needs and live the lives they’ve always wanted. Over 70% of Entrepreneurs Circle members grew their business by at least 100% after two years of membership with about 40% growing by more than 200%.
Listen to the Podcast to learn:
- Why you should avoid being welded to a product.
- How testing a proposition years ago for another business, is now on track to be Nigel's 11th million pound business!
- The power of dividing every day into 90 minute chunks and sticking to this habit.
- Key alerts Nigel has in his business, and how his team shares ownership of these.
- Why embracing a culture of mistakes works, and why you need the right people to fit into your culture.
- Nigel's best advice on Leadership.
Alan Keane - Great Britain U20 Head Basketball Coach, Reading Rockets NBL D1 Head Coach, and JMA BasketballAcademy Head Coach
I could have talked to Alan all day long and I learned a lot. What it did confirm is that the world of Elite Sports and the world of Business more or less follow the same principles.
Listen to us both openly share from our own coaching perspectives:
- Setting & sharing a vision
- Aligning a team to your vision, your why
- Interdependency & allowing every member of a team to make decisions because you cannot do it for them
- Giving team members breathing space to think and self-manage
- Playing to Win / Playing Not To lose Strategy Vs Playing the Best you possibly can be in every position
- Forget anything that you can’t influence and focus on what you can control
- Heightened levels of self-awareness
- Measuring success & lessons learned
If you want to Follow and hear more from Alan, check him out on Twitter: @CoachKeane14
Nick Howes – Managing Director of LMI UK, part of the global Leadership Management International organisation
Nick Howes is Managing Director of LMI UK, part of the global Leadership Management International organisation that has been developing leaders and managers for more than 50 years in 80+ countries.
Nick joined the team in 2009 and has worked successfully with leaders and managers from across the SME spectrum as well as with large corporations and charities, being warmly received for his personable and flexible style, helping clients to achieve great results in accordance with their key goals.
I’ve known Nick for around 10 years and was lucky enough to work alongside him during my own LMI days - you'll hear how much of a massive fan I am of LMI and Paul J. Meyer.
Listen to this Podcast to learn:
- The power of trusting in a proven step-by-step methodology and process.
- How to set-up & review both business and personal goals to enable you to reach your ultimate end goal.
- Why new isn't always better.
- The importance of getting into a routine of daily habits.
- The best questions to ask yourself to help with delegation.
- Being an authentic leader.
Nina Alexander – National Vice President for Arbonne International, Business Owner & Reiki Master
After a successful 10-year career in Advertising and Media Sales, Nina Alexander retired from the corporate industry at the age of 28 after deciding that she wanted to spend the rest of her life being her own boss and having a more flexible work/life balance.
Nina now runs two businesses successfully and flexibly around her 4 children, aged ten and under.
Nina is one of a handful of National Vice Presidents in the UK for Arbonne International, her online business has experienced annual double-digit growth since 2013.
A few years back, Nina was invited to speak on stage in Vegas for Arbonne’s annual conference in front of 18,000 delegates.
Nina is a Reiki Master and also runs a holistic and beauty therapy company called Detoxity.
(Oh, and Nina's husband Sven is Martin's fellow coach for the Camberley U9 Royals Football Team!)
Listen to this Podcast to learn:
- The importance of mastering a Business Model.
- Why you should encourage your team to out-perform you.
- How belief, passion and putting your energy into your products will lead to success.
- Why embracing a collaborative environment leads to learning from mistakes.
- Nina's top tips on Leadership.
Rob Kerr – Founder of Project Future Outplacement Services & Author of ‘Project Future’
Rob Kerr had a number of false starts in his own career before finding his path. A project manager for over a decade, he set up his first business in
2014 to improve his own work and family life.
Today, he works with aspiring entrepreneurs, contractors, and freelancers, supporting them through these critical decisions and showing them how to flourish on their own unique journey.
Rob’s bestselling book ‘Project Future: 6 Steps to Success as Your Own Boss’ takes the inspiration from project management techniques, and shows you how to test your ideas, get clarity, and launch a successful independent career.
Listen to this Podcast to learn:
- How he overcame confusion in his early career to working out his path to become a project manager.
- Applying project management techniques to the day-to-day running of a business.
- The importance of self-evaluation.
- Lessons learned embedded into a company culture.
- Understanding how you can let go and know someone’s still going to deliver.
- Why you need checkpoint reviews & reviews that are based on milestones.
- Rob’s no. 1 tip on Leadership.
Kelly Waters – Founder and Chief Strategy Officer of 101 Ways
Back in my corporate days there was a guy working as part of our team called Kelly Waters (if you’ve read I don’t work Fridays, then you’ll be familiar!). He was amazing, having started his journey on a YTS for an IT company, moving on to work for the local Council and then joining Glass’s Guide. He was technically very competent, but also a brilliant manager of people. I learned a lot from Kelly.
Today, Kelly is Founder of 101 Ways, one of the most sought-after technology consultancies in London. With 35 years’ experience in the tech industry, Kelly has a deep understanding of what it takes to bring about successful product development and delivery.
In 2010, Kelly was recognised for his work by the agile community when he won an award for being the ‘Most Valuable Agile Player in the UK’. And in 2016 he won an award for ‘most popular online contributor’ in the agile community.
He’s described as an “agile heavy-weight…inspiring individual…visionary leader”, but above all, he’s one of the nicest guys you could ever meet.
Key take-aways for business owners:
- How he went about creating a 100-person company in just 4 years.
- Why running a small business is not easier that running large teams at big corporates, it just has different challenges.
- Validating a business idea without spending any money.
- Leveraging off your experience, contacts and profile.
- The first thing he did when he set-up his business.
- Importance of recognising what you’re good at, along with what you’re not so good at.
- Developing metrics on the things that matter.
- Kelly’s one piece of advice on Leadership.
Ash Taylor - Former Tennis Coach, Business Owner, Business Coach & Author
Ash has been coaching for over 35 years; originally a tennis coach, then for the last seven years a business coach. As well as previously running four successful tennis businesses, he founded The Business Clubhouse to support business owners.
His new book ‘Hitting the Wall’ recently became an Amazon #1 bestseller.
Key take-aways for business owners:
- Letting go of the day-to-day.
- Why it’s okay to make mistakes and what it leads to.
- Ash’s best piece of advice for Leadership.
- What Ash would do first if he were setting up a business today, knowing what he knows now.
And as you’d expect from both Ash and Martin, the occasional sports parallel!
Kate Lester – CEO of Diamond Logistics, Multi-Award-Winning Businesswoman & Published Author
Kate, CEO of Diamond Logistics, is one of the most resilient, passionate and dedicated businesspersons we know! She’s been running her own business for almost 29 years – not only has she sustained this in a highly competitive and male-dominated industry, but she’s scaled it ten-fold.
In February 2018 Kate became the first woman to be awarded the Services to Industry Award at the Institute of Couriers, awarded at the House of Lords in recognition of her services to the industry.
We’re lucky enough to call Kate our friend who we joined on a trek to Everest Base Camp a few years back (oh, and she originally coined the term “Scalability Coach” for Martin!).
Key take-aways for business owners:
- How to survive and thrive in a competitive industry.
- The importance of strategic thinking and how to achieve this when running the day-to-day.
- How understanding what truly motivates all the stakeholders in your business will engage your entire audience and generate results for you and your community.
- Why Kate has created a culture that encourages making mistakes.
- Kate’s honest advice on Leadership.