How'd She Do That?
By Emily Landers
Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life.
You'll be inspired every time you listen!
How'd She Do That?Oct 11, 2022
152. Claire Hudson: Founder of Oso and Me
Today's guest is Claire Hudson the founder of the popular children's brand, Oso and Me. When Claire started her family, she felt strongly that her children should be able to dress themselves, and no clothes were too nice to play in. When her first child grew out of his baby clothes in six months, she set out to solve the problem of functional clothes that last longer for kids. Oso & Me was created in 2017 as a wardrobe full of clothes that are beautiful, functional, and worn for all occasions.
Their clothes are as aesthetically beautiful as they are functional - Oso and Me loves special tailoring details like cuffs, flexible waistlines, and neckline pleats. These innovative "growable" designs survive frequent growth spurts. They also focus on pull-on-pull-off styles to foster easy dressing from newborn to size 8. Getting dressed should be the easiest part of the day!
We know listeners will love hearing Claire's story and hope they will take the time to leave us a 5-star review on Apple and to subscribe to the show!
151. Ariel Okin: Founder of Ariel Okin Interiors
Today's guest is Ariel Okin, founder of Ariel Okin Interiors. Ariel's New York-based, full-service interior design firm specializes in luxury residential, commercial, and hospitality projects across the country. Ariel’s signature style can be interpreted as “traditional with a twist” – warm, livable, and elegant spaces, with an edited, contemporary and practical approach. A deft use of color, emphasis on clean lines, and mix of bespoke and antique items are hallmarks of her aesthetic, yet no two projects are alike.
Ariel established her firm in 2016 and has since been featured and profiled in Architectural Digest, Elle Decor, House Beautiful, Domino, Vogue, The Wall Street Journal, and New York Magazine, among others. In 2022, she was recognized as one of House Beautiful’s Next Wave Designers, an exclusive list of the top interior design talent in the country.
In 2021, she was named a House & Garden Gold List Designer, and Elle Decor declared “Okin’s impeccable design efforts are striking.” In 2019, Ariel’s work for Lena Dunham’s West Village home graced the cover of the Fall issue of Domino; Ariel also designed the New York Headquarters for Gwyneth Paltrow’s Goop that same year.
Ariel has launched multiple capsule collections – in Spring 2022; she debuted a wallpaper line with The Mural Source at High Point Market; in 2021, an accessory collection with One Kings Lane; in 2020, a wallpaper collection with Chasing Paper. A lighting and rug collection and her first book are in the works for 2022/23.
Separate from her design work, Ariel also helms her editorial and e-commerce site, Fenimore Lane, a menagerie of interior design inspiration, interviews, and a shop focused on all things home and lifestyle.
In addition to designing, Ariel is a contributing writer to Vogue.com, Architectural Digest, and Domino.
Current residential projects range across the country, from Park Avenue and Central Park West to Locust Valley, NY, and Greenwich, CT. Ariel lives in Westchester, NY with her husband, two daughters, and dog, Charlie.
150. Lisa Sadoughi: Founder and Creative Director of Lele Sadoughi
In 2006, Sadoughi launched J.Crew’s first-ever jewelry collection and grew the business significantly over the next five years. After her success at J.Crew, Sadoughi held the jewelry design director position at Tory Burch and began her namesake jewelry company. The company has grown with the support of more than 150 global retailers and countless female leaders, such as Kate Middleton, Lady Gaga, Nicole Kidman, Mindy Kaling, and Naomi Campbell. A Dallas native, Sadoughi began her fashion career 20 years ago when she moved to New York City.
We know listeners will love hearing Lele's story on today's episode of How'd She Do That.
149. Bria Hammel: CEO of Bria Hammel Interiors and Brooke & Lou
148. Grace Lee: Founder of Gracefullee Made
In today's episode Grace shares, more about her passion and focus on storytelling through content creation, organic social growth, and brand strategy on various platforms. Upon graduating from the University of North Carolina at Chapel Hill with a degree in public relations, Grace now works as a full-time social media agency owner. She is passionate about helping brands find their voice on social media platforms while enriching those communities to help meet her clients' business goals. Her experience spans from corporate companies to successful start-ups across various industries. We know listeners will enjoy getting to know Grace today!
147. Cheri Leavy and Whitney Long: Founders of The Southern C
146. Sophia Demirtas: Founder of Fanm Mon
Today, a potpourri of delightful colors, unique motifs, fairytale silhouettes, and extraordinary craftsmanship have become hallmarks of their brand. Through their collections, they celebrate the bounty of nature and the beauty of the human spirit. Their home is where they can connect with their community in a meaningful way to nurture beauty from the inside out.
Fanm Mon comes to life through the dedication of a close-knit team from their local community. They cultivate a family spirit in the atelier, knowing that their team is invaluable! Listeners are going to LOVE hearing Sophia's story and getting to know her better in today's episode.
145. Mel Bolin & Lina Dickinson: Founders of MERSEA
Today's guests Melanie and Lina are the founders of MERSEA. MERSEA’s story began in 2013 with a singular passion in mind: Travel, and the nostalgic scents that come along with it. Fascinated by scent’s ability to transport the body and soul to places old and new, this led our founders to uncover the creations of artisans found in corners around the world. Now, MERSEA is no longer exclusively a destination for scents and self-care, but a curated collection of travel essentials crafted entirely for your journey—wherever you may go.
A California native, Lina spent her childhood summers in San Diego attending surf camp and soaking up the sun. After marrying her college sweetheart, she moved to Kansas City, got her MBA, and met Melanie at their children’s small school. She is a lover of the ocean and adventure, and when she’s not working or traveling for MERSEA, Lina enjoys playing cards with her four kids.
Born in Texas but destined for the West Coast, Melanie lived in Los Angeles for many years embracing the creativity, adventure, and ample opportunities in the brand marketing world. Melanie then moved to Kansas City alongside her husband and two children in 2004—subsequently meeting Lina. At MERSEA, Melanie manages all things creative.
We know listeners will love today's episode!
144. Sirena Singleton: Founder of Aneris Photography
Sirena specialized in helping her clients become inspired so that they can transform their brand, and serve their communities well.
She loves exploring new locations, finding amazing light in clients’ homes or offices, and documenting moments that help immortalize your legacy. She loves capturing the REAL you! Every creative, couple and family is different and the goal is to capture memories that will last a lifetime. We know listeners will be encouraged by this conversation!
143. Lauren Robbins: Owner of Lauren Robbins Interiors
Today's guest, Lauren Robbins is the owner of Lauren Robbins Interiors. After graduating from the University of North Carolina at Chapel Hill, Lauren worked for an event planning and catering company in New York City. There, food was art. Attention to detail and outside-the-box thinking regarding food display and event design allowed Lauren to rethink the way we use everyday items.
The modern tastes of New York combined with her love of antiques and other period pieces, allowed Lauren's transitional style to truly evolve. In 2009, she returned to the South to work with her mother-in-law, where they formed Robbins Interiors, LLC, a duo that brought beautiful decor to the beaches of North Carolina and other lovely homes throughout the Southeast. In 2018, Lauren went out on her own and established Lauren Robbins Interiors in Augusta, Georgia. She opened her own retail store at Summerville Studio in the Fall of 2021.
Lauren loves being able to use antiques and collected pieces to create looks that feel truly curated and one-of-a-kind. She builds relationships with her clients so she can truly understand their style and help them create a home that is uniquely theirs. When she isn't curating designs for her clients, she loves being with and traveling with her husband John, and their three children Grove, Henry, and Eloise. We can't wait for listeners to hear Lauren's story!
142. Alexa Von Tobel: Founder & Managing Partner at Inspired Capital
Prior to Inspired Capital, Alexa founded LearnVest in 2008 with the goal of helping people make progress on their money. After raising nearly $75 million in venture capital, LearnVest was acquired by Northwestern Mutual in May 2015 in one of the biggest fintech acquisitions of the decade. Following the acquisition, von Tobel joined the management team of Northwestern Mutual as the company’s first-ever Chief Digital Officer. She later assumed the role of Chief Innovation Officer through which she oversaw Northwestern Mutual’s venture arm.
Alexa, who holds a Certified Financial Planner™ designation, is the New York Times-bestselling author of Financially Fearless and Financially Forward. She is also the host of The Founders Project with Alexa von Tobel, a weekly podcast with Inc. that highlights top entrepreneurs.
Alexa is a member of the 2016 Class of Henry Crown Fellows and an inaugural member of President Obama’s Ambassadors for Global Entrepreneurship. She has been honored with numerous recognitions including a Forbes Magazine cover story, Fortune’s 40 Under 40, Fortune's Most Powerful Women, Inc. Magazine's 30 Under 30, and World Economic Forum's Young Global Leader.
We know listeners will love getting to know Alexa in today's episode!
InKind x HSDT Happy Hour | March 16th
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141. Eleanor Scott Davis: Abstract Artist
Today's guest, Eleanor Scott Davis is an abstract expressionist painter based in Raleigh, North Carolina. She attended Wake Forest University where she studied English and Studio Art. She went on to earn a Masters of Fine Art in Creative Writing with a concentration in poetry. While the written word remains a passion, Eleanor Scott ultimately chose to forgo the pen for a paintbrush. She is attracted to abstract art because, like poetry, it leaves the door open for individual interpretation.
Eleanor Scott considers her artistic process to be directly linked to her role as a mother. Joining her in her bright studio, you will often find one (or all three!) of her daughters. She is frequently pulled away mid-brushstroke by the needs of her children and has come to value these moments of distraction as a tool that strengthens her art, forcing her to step away, evaluate and return with fresh eyes. The result is a deeply-layered, richly-textured, and multidimensional use of color. She considers her work a chronicle of motherhood: a balance of energy, chaos, unpredictability, and pure joy.
Eleanor Scott’s paintings have been featured in numerous publications and can be found in homes and corporate collections across the United States. We know listeners will love hearing her story!
140. Augusta Cole: Founder of Augusta Cole Events
With over a decade of extensive experience in producing events across the world, today's guest, Augusta Cole, is widely trusted and respected for her discretion as well as her intuitive creative design, innate eye for detail, and seamless planning process.
Based in New York, NY, and Charleston, SC, with a global presence, Augusta excels in producing one-of-a-kind occasions of all shapes and sizes, ranging from multiple-day destination weddings and high-caliber corporate programs to intimate dinner parties. Her emphasis on customizing experiences and empowering a team of creative talent allows each event to reflect her client’s vision, personality, and style. In her former role as executive director at Easton Events, Augusta project-managed a diverse portfolio of highly detailed, logistically complicated events which developed her invaluable bank of industry knowledge.
Augusta’s fresh perspective and drive to provide dedicated, enthusiastic planning and design aims to surpass client expectations on every level. We know listeners will enjoy getting to know Augusta in today's episode!
139. Ashley McCormick: Founder of Asha
Today's guest Ashley McCormick is an entrepreneur who started her jewelry company ASHA while a senior at Georgetown University. Ashley conceived of an elevated fashion jewelry line that was bold and sophisticated and used the finest materials, all while maintaining an accessible price point. While studying abroad in Paris, she had a chance meeting with the head of Chanel Fine Jewelry that gave her the confidence to set the idea in motion.
Ashley’s collections are inspired by art, architecture and world travel. Ashley herself embodies the ethos of the Brand as a sophisticated traveler distinguished by her proficiency in five languages, her keen eye, and love of other cultures.
Fifteen years after its initial debut ASHA has expanded to include not only fine and fashion jewelry, but also a Bespoke division where customers can customize special jewelry pieces such as rings and charms using family crests or other icons that hold special meaning. Listeners can also find stunning dresses and a beautiful array of accessories from pareos to handbags and more.
This female founded and run company has received numerous accolades not only for their beautiful and timeless collections but for the company’s mission to do well by doing good, both in the local community as well as in the world at large. Interestingly most of ASHA’s production partners are run by women from India to Paris to Positano. The joy of wearing ASHA lies in the fact that these pieces are all handcrafted and often one of a kind and certainly unique.
138. Hillary Muscatello: Founder of Tello and Rose
After college at Bryant University, she landed a job at Hasbro games in their design department. Working with designers and marketing executives educated her on the process of product design from concept to mass production, a skill she would later use for her own brand.
Hillary’s blog took off at a time when fashion blogging was a brand new territory. Her extensive experience landed her a job at TJX, where she worked exclusively on creating content for their 1+ million followers.
Through all of these experiences, Hillary created Tello and Rose. It started as a lifestyle blog and quickly morphed into a jewelry line that was carried in high-end boutiques all over the East Coast. Hillary soon had children and made scarf bibs that she sold internationally. Through these endeavors, she saw a need for a classic, beautiful design that was attainable.
No matter where Tello and Rose goes next, Hillary will always be that young girl creating beauty from simplicity. Because that is what life is really all about.
137. Jane Winchester Paradis: Founder of Jane Win Jewelry
Jane and her team take great care to work with the first American craftsmen to cast high-quality pendants that we then plate in 14k gold with ‘the best in the business’. Last but not least, customers love their attention to detail. They package each piece in a beautifully printed box and are invested in delivering something special to every customer. It truly all comes from a LOVE of what they do and want to connect with those who wear their jewelry.
Listeners will fall in love with Jane on today's Valentine's Day episode!
136. Abbey Glass: Owner and Designer at Abbey Glass
Today's guest, Abbey Glass founded her namesake brand in 2015. Abbey Glass is a luxury womenswear brand steeped in confidence, timelessness, and playful elegance. Through the medium of fashion, we strive to help women embrace their individuality and be self-assured in their innate femininity.
Their versatile, expertly tailored clothing showcases custom fabrics and prints, offering you the opportunity to explore your personal style in a way that is both approachable and functional. Every decision they make at Abbey Glass is centered around bringing us joy and confidence as we explore the art of dressing up. They pride themselves on approachability and inclusivity as they help women take steps towards building a wardrobe of integrity and high style.
Listeners will love hearing more about Abbey and her journey in starting her own brand in today's episode! It's definitely one you'll want to share with a friend!
135. Tina Lee: Content Creator & Founder of Influencer Course
134. Ruthie Ridley: Blogger and Content Creator
Today’s guest, Ruthie Ridley is a mother, blogger, and content creator. Ruthie created her blog Ruthie Ridley in January of 2015 out of a strong desire to have a place for creative expression both with her love for all things fashion and her deep faith in Christ. Ruthie loves classic, timeless style with a side of fun, flirty flair! She shares affordable fashion finds, travel vlogs, family, and her faith with her growing community on social and believes that with hard work and chasing big dreams, anything can be achieved!
We know listeners will love hearing more about Ruthie's upbringing, Jamaican heritage, family life, and previous role in healthcare before launching her brand. The tangible steps for collaborations and social media advertising that Ruthie shares in today's episode will be especially helpful for other creatives.
Ruthie is so encouraging - this is a conversation everyone will enjoy!
Season Three Update
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133. Riley Sheehey: Watercolor and Multimedia Artist
Welcome to Season Three! Today's guest, Riley Sheehey is a watercolor and multimedia artist and textile designer.
Before becoming an artist full-time, she taught elementary school art and developed a love for whimsical styles and playful details. Her artwork reflects this childlike view of the world with fun color palettes and attention to detail that evokes a viewer’s curiosity. She specializes in watercolor illustrations and surface design and has enjoyed the challenge of expanding her practice to incorporate textiles and wallpaper.
Riley lives in Falls Church, Virginia, with her husband, daughter, and dog. Listeners will love getting to know Riley in today's episode!
132. Jillian Moorhead: Founder of Powder Puff Collection
Today's guest, Jillian Moorhead began her fashion journey at the Fashion Institute of Technology in New York City. Prior to graduating, she landed a role with the iconic House of Chanel in the accessories department. It was here that she further developed an appreciation and love for all accessories. Following Chanel, Jilly embarked on a fifteen-year tenure with Ralph Lauren, where she notably worked closely with Mr. Lauren and team for the launch Polo for Women. Additionally, she liaised with luxury retailers including Saks Fifth Avenue, Harrods and Neiman Marcus to oversee the in-store assortment of the RL brand.
In 2015, Jilly relocated to Jackson Hole, Wyoming with her husband. Recognizing the drastic change in culture (and temperature), Jilly began developing the idea of a luxury, lifestyle accessory that married her city roots to the beautiful landscape of a winter resort town. Channeling her feminine and classic aesthetic, she created a luxe, colorful, warm and sportif accessory at an accessible price.
Stay warm on the slopes or at the beach this winter (with Powder Puff) as you listen to our final episode of the year!
Holiday Series X Katie Roach
We know listeners will love hearing more about Katie's holiday traditions, how she navigates this time of year as a business owner, and much more. Sister Katie is a women’s ready-to-wear collection that is built on clean lines, classic silhouettes, and pared-back minimalism. Designed for stylish simplicity, our collections are created with a materials-first philosophy, bringing luxury to everyday dressing.
Thank you, Poppy Gifting, for sponsoring our Holiday Series! We hope listeners will go back and enjoy all four of our conversations that went live every Friday throughout the month of December. Snuggle up or listen as you drive to a holiday gathering, whatever it is you're up to while you listen we would love to see it! Snap a photo while you're listening and share it with us on social. Happy Holidays!
Christmas Eve Traditions
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131. Ala von Auersperg: Founder of Ala von Auersperg
Today's guest, Ala von Auerperg, was born Princess Annie-Laurie von Auersperg, Ala Isham is the daughter of Martha “Sunny” Crawford and Prince Alfred von Auersperg of Austria. Ala grew up between Kitzbühel, Austria, New York City, and Newport, RI where a legacy of style led her to create Ala von Auersperg in 2015, a collection of elegant silhouettes and vibrant proprietary prints created from her own artwork depicting scenes of nature and from her travels.
Ala’s passion for creating clothes that enhance a woman’s confidence also underpins her philanthropic work. In 1985, she co-founded the National Center for Victims of Crime, an organization that provides victims of crime with rights, protection, and services to help them rebuild their lives. In 1986, she founded the Brain Trauma Foundation, which she created in homage to her late mother, and supports ongoing research on traumatic brain injuries. Together with her conservation efforts, Ala is committed to empowering women through beauty and instilling confidence and strength.
Ala's brand has grown rapidly over the last few years as her beautiful and unique artwork provides the patterns for her pieces. You can shop her pieces online and at her stores in Charleston, South Carolina, Palm Beach, Florida, and New York City.
Holiday Series X Stephanie Nass
In today's episode, we continue our holiday series brought to you by Poppy Gifting! Today's guest, Stephanie Nass earned her BA in Art History at Columbia University and her Grand Diplôme in Professional Culinary Arts at the International Culinary Center in NYC.
Chefanie was founded by New York-based caterer, culinary influencer, and designer, Stephanie Nass. Stephanie studied the culinary arts as a young woman in France and the stage at some of the most highly-rated restaurants in Manhattan. In 2014, she founded Victory Club to bring together friends of friends over the culinary and visual arts. In 2016, she created Chefanie Sheets, an innovative dessert accessory to elevate any store-bought or homemade dessert. In 2019, she launched tableware and accessories for home entertaining.
Chefanie's eye-catching designs have been featured on The Today Show, New York Times, Town & Country Magazine, O Magazine, Refinery29, Real Simple, and Tasting Table. Stephanie's dinner club and passion for food have been mentioned by Vogue, Wall Street Journal, Harpers Bazaar, Food & Wine Magazine, InStyle Magazine, NY Magazine. We know listeners will enjoy today's holiday-themed conversation!
130. Kimberley Cohen: Artistic Director of Maisons Pariente
Today's guest, Kimberley Cohen, left home at an early age to discover the world.
Kimberley spent 8 years in the United States splitting her time between New York and Los Angeles. She studied at the Fashion Institute of Design and Merchandising in Los Angeles and her first professional experience was in fashion. Inspired by the pioneering business spirit of the West Coast, she quickly embarked on the company’s great adventure, launching a seasonal furnished rental business in Los Angeles.
In 2015, equipped with this international experience, she joined the growing family group and became Maisons Pariente’s Artistic Director. Her focus is on the identity of hotel projects, their positioning, promotion, and their sourcing. Curious about the spirit of the times, nothing is more exciting to her than imagining the atmosphere of a place, from the tableware to the olfactory signature and the choice of bedroom amenities, a special touch for guests of the Maisons Pariente hotels - which include some of the most beloved hotels in the world!
Holiday Series X Louise Denny and Ally Lewis
Louise Denny and Ally Lewis were colleagues, then friends, then business partners – and now, Rose Room founders. Rose Room clothing is about ease, comfort, timelessness, and quality — meant for spending time with great people and having fun. They are drawn to interiors with soul and the people and stories they have held — both in our designs and in our daily lives. It goes back to the idea of being together…a beautiful space becomes something more when filled with energy and people. In this way and many others, the lines between decor and fashion blur for us all.
Quite simply, Rose Room is inspired by being together. Louise and Ally hope to create a brand that connects people in meaningful ways, and we’re so happy to introduce you to them today!
129. Caroline Bramlett: Founder of LCB Style
Today's guest, Caroline Bramlett, began LCB STYLE as a creative outlet during her freshman year of college as a fashion design major, and when her college path took a nontraditional turn (which you'll hear about in today's episode), her blog grew into so much more! Since 2015, Caroline has been creating fashion, travel, and beauty stories to share with her readers and friends on LCBSTYLE.COM.
Caroline has been thrilled to partner with fashion and travel brands, hotels, and destinations around the world to bring products and places to life through visual storytelling on my site and social channels. 6+ years of creating professional content for her blog + social channels led her to discover and embrace the passion she has for helping others create beautiful imagery.
Upon moving to Palm Beach, Florida in 2019, Caroline began offering photography services to clients. Working with photography clients is now her main focus of work, and she feels so lucky to work with brands, creatives, designers, couples and families from across the country to create striking images that share the story of each brand + individual in a beautiful way.
With experience being both in front and behind the lens, Caroline brings a unique perspective to photoshoots, helping clients create images that inspire and perform well across platforms. We know you'll love hearing her story!
Holiday Series X Peggy O’Brien & Willa Callahan
Poppy Gifting knows there’s an art to successful gifting: nailing the right balance of someone’s style and interests while hitting the perfect note of sentimentality. When done well, gifting has the power to bolster trust, which is the foundation of loving relationships and vital to business collaboration.
Willa’s experience in operations and merchandising at Louis Vuitton instilled a high-touch approach to the fine details, while Peggy’s background in customer relations at One Kings Lane cemented the value of thoughtful human connection in a digital environment. They founded Poppy Gifting to celebrate gifting in all its forms.
A recurring theme throughout their careers in customer service, business development, partnership, and sales was that gifts have the power to strengthen relationships in unimaginable ways. Acknowledgment in the form of a spot-on gift can be the key to business development by fostering camaraderie and promoting innovation. That's why they offer not only personal gifting but thoughtful professional gifting services, too. We know you'll enjoy this episode!
128. Leah Melby Clinton and Hannah Weil McKinley: In Kind Magazine
Today's guests, Leah Melby Clinton, and Hannah Weil McKinley are the ladies behind In Kind Magazine. In Kind is an independent, biannual magazine focused on capturing the conversations modern women are having as they navigate motherhood, career, and personal style. It's slow, conscious content dedicated to exploring the good life.
When they couldn't find the content they wanted to read as they advanced in their careers, started families, and began wondering how to balance all of it, Leah and Hannah decided to create it themselves. The women they know live insanely multi-faceted lives, equal parts mother and friend and partner and careerist. She is passionate and curious, driven by a fierce ambition in all aspects of her life, and unwilling to give up the pursuits that make her who she is as an individual.
Leah Melby Clinton, Editor and Founder is a writer, an editor, a wife, a sister, a friend—and a mother. Her entire career has been spent in media (and she still works in fashion today), yet through all of her reporting and interviewing and musing, she began to feel like something was missing as she settled into her 30s, had her first child, and started to yearn for something slower; more traditional, yet not traditional. Suspicious that there were others out there like her—women who were pulled in different directions by wanting to focus on themselves and their families simultaneously— she decided to formalize the conversations she'd been having with people, collecting them in a place that would arrive, physically, in your mailbox.
Hannah Weil McKinley, Founding Editor is a storyteller who's always been innately interested in style. That’s where her day job has taken her for over a decade in fashion media. But after the birth of her first daughter in 2018, she found she was compelled to share more candidly—about motherhood, about womanhood, and about the things that go along with it.
It’s that connection that makes In Kind so special, a curation of creatives and their stories that bring us all a little closer while acknowledging the many complicated, beautiful parts of being a woman navigating motherhood and the life she wants with it.
Thanksgiving Series X Mary Hollis Huddleston
Mary is a Nashville native who loves entertaining at home but is also a very busy gal. She doesn't have time, nor does she want to be in the DIY business. Mary believes in the power of “delegation,” in that by utilizing all the amazing party resources available, you can actually enjoy hosting beautiful events and celebrating life creatively.
For a while, Mary loved planning parties so much that she made a living doing it for others. She started in the event-planning business in Dallas right after graduating from college. One marriage, one baby, and eight years later, she “retired” from wedding planning, and moved back to Nashville to settle down for good.
Since then she started, Please Be Seated, an event rental company, which makes it very convenient for Mary to rent items for the parties she now hosts at home. You'll love hearing Mary's holiday plans as well as her tips and tricks for staying sane this holiday season.
127. Hart Hagerty: Founder of HART Jewelry
Hart founded her jewelry line in 2016. A seventh-generation native Charlestonian, Hart lived abroad in Shanghai, China for five years upon majoring in Chinese and Sociology at Vanderbilt University (2009). After working in advertising in New York City, Hart returned home to launch her jewelry line with great success. After selling thousands of pairs of her signature tassel earrings, she expanded the line under the northstar of “soulful adornment”, including beaded bracelets with mindful mantras and customizable charm jewelry that feels fresh and modern.
When she’s not working, she relishes in the natural beauty of the Lowcountry: sailing with her husband, surfing, hosting porch parties, painting the local flora and chasing after her two young daughters. We know listeners will love hearing about Hart’s journey in today's episode!
VIP Access | Kilte Collection
Kilte Collection has been a wonderful partner over the last two months and we're excited to share that their founder, Hannah, has given HSDT listeners VIP access to her Black Friday Sale! Starting tonight at midnight, listeners can use code HSDT30 for 30% off and shop her Black Friday Sale before everyone else. Use code HSDT30 tomorrow until Monday for 30% off. Enjoy & a BIG thank you to our sponsor from the last two months, Kilte Collection!
Thanksgiving Series X Ashley Schoenith
On today's episode, we welcome, Ashley Schoenith, Founder + Lifestyle Designer of Heirloomed Collection onto the show! Ashley is an old soul based in Atlanta, Georgia, and a mom of 3 with a deep love of all things from the past with a story to tell. With a background in branding & marketing, Ashley has always had an entrepreneurial spirit and has lived out her love of interior design through surface pattern & textile design.
Ashley and her team are on a mission to keep heirlooms around for another generation - whether it be a tradition, splattered family recipe, or historic home. We know listeners will enjoy hearing about Ashley's holiday plans, her favorite gifts she's given and received, and hear more about her hopes for Heirloom and the customers that make it so special!
126. Christy Ford and Susie Matheson: Founders of The Scout Guide
Today's guests Susie Matheson and Christy Ford are the founders of The Scout Guide. Launched in 2010, The Scout Guide began as a locally focused website and city guide dedicated to Charlottesville, Virginia. Since then, The Scout Guide has expanded nationwide, with editors/owners in each city serving as curators, storytellers, and small business advocates. At their headquarters in Charlottesville, their national team shepherds their print guides through design and production and produces their online editorial content as well as our weekly newsletter, The Scouted Life.
As a network, TSG has more than 3,000 small business owners, artists, artisans, dreamers, doers, and makers; over 74 editors in big cities and small towns; and a team in Charlottesville, Virginia, dedicated to discovering, sharing, and supporting the talented individuals who make up our TSG community. We know listeners will love hearing about the early days of TSG in today's episode!
Thanksgiving Series X Elizabeth Heiskell
Elizabeth was head chef at Viking Range Corporation for 8 years where she added fun and vitality to all of her cooking classes. Now she is The Today Show Food Contributor and has done appearances on Food Network’s The Kitchen and on Chopped as a judge. Elizabeth is a Southern Living contributing editor. She is the author of three best-selling cookbooks "What Can I Bring", "The Southern Living Party Cook Book" and "Come On Over".
Listeners will enjoy hearing Elizabeth's tips and tricks for a smooth and delicious Thanksgiving Holiday with the food and people you love! Thank you to our sponsors, Southern Baked Pie, for partnering with us to celebrate gratitude this November!
125. Ebonee Butler: Founder of LivingShae.com
On today's episode of HSDT, Emily welcomes Ebonee Butler onto the show! Ebonee is a native multi-generational Floridian who started Living Shae as a resource to visit for those looking to live life one classy day at a time. Ebonee created her brand as a resource to share her classic style, faith, love for the ocean, and her 90-year-old bungalow. It is a place of creativity and encouragement!
When Ebonee isn't writing for her blog, being featured in publications like Southern Living, or encouraging women like us, she is likely enjoying time with friends, decorating her home, riding horses, and spending time with her three-year-old nephew! You'll especially love this conversation if you're interested in hearing more about purchasing a fixer-upper, honing in on your unique style, or if you are simply needing some encouragement! This is an episode you'll want to share with a friend!
Be sure to join us on Patreon for more behind the scenes, patreon.com/howdshedothat.
Thanksgiving Series X Amanda Wilbanks
In today's episode, we launch our Thanksgiving Series! Our Friday episodes throughout the month of November in our Thanksgiving Series are brought to you by Southern Baked Pie Company. Enjoy 4 additional episodes this month with special guests discussing all things cooking, hosting, baking, and the joy of Thanksgiving! We hope this series allows listeners to focus on what it is they're grateful for in their own lives, recall special holiday memories with loved ones, and perhaps inspire them to try something new in the kitchen this year!
Founded in Gainesville, Georgia, Southern Baked Pie Company was launched by University of Georgia graduate and creative entrepreneur, Amanda Wilbanks. With family recipes, Southern charm, and an all-butter pie dough that melts in your mouth, Amanda and her team of bakers create gourmet sweet and savory pies for all of life’s special occasions and celebrations. You can order your own pie and a couple for clients, friends, and family too! Your pie will arrive beautifully packaged and bring joy to all who receive it this holiday season. Visit them on Instagram @southernbakedpie or www.southernbakedpie.com to order. Text HSDT to 714.942.2402 for a sweet discount code!
This is an episode you'll likely want to share with a friend!
124. Ashley and Blythe McCain: Founders of Cecil and Lou
Today's guests, Cecil and Lou founders Ashley and Blythe McCain, deliver the finest quality of children's clothing at an affordable price!
Cecil and Lou specialize in hand smocked dresses, bubbles, jon-jons, swimsuits, and other accessories for the little ones in your life. Cecil and Lou captures the tradition of classic children’s clothing while also adding a modern touch. Ashley and Blythe are lifelong friends and sister-in-laws, who even share the same birthday, but what they have in common doesn’t stop there. They are wives and mothers who are deeply involved in their community, and proud business owners of Cecil and Lou! Ashley is a Texas Tech Marketing graduate, and Blythe graduated from Texas Christian University with a degree in Communications, so together, they make a wonderful team!
After becoming mothers, they quickly realized how much they loved outfitting their children in classic southern clothing, and in 2011, they saw an opportunity to work, but still be home with their kids by starting a children’s clothing company.
Keeping the theme of their new venture in mind, they named the business Cecil and Lou — inspired by their children! We know listeners will enjoy hearing more about this popular business! Be sure to share today's episode with a friend!
123. Kimberly Borges-Rowe & Miriam McDonald: Founders of PWR WMN
On today's episode of HSDT, our host welcomes Kimberly Borges-Rowe & Miriam McDonald the Founders of PWR WMN onto the show.
PWR WMN was created by these two best friends who wanted a simple thing: pockets in our blazers. Kim and Miriam grew tired of never having the tools they needed to be 100% ready for business at all times because they never had the pockets for those tools.
The ladies wanted clothes that helped them portray themselves as the Power Women they are, but also help them close deals, so they created PWR WMN. Their clothes don’t hide femininity, they highlight the strength our femininity brings to the table, and the extra pockets don’t hurt either!
No matter if it's a meeting, a lunch, or a business trip: PWR WMN is here to take charge, take ownership of the tools we need to succeed, and take command of the future. A future that's female. With equality and functional pockets for all.
122. Grey Hall & Page Hall Stehlar: Grey Hall Design
Their watercolor storytelling on silk and paper is inspired by travel, nature, the garden, and imagination.
We know listeners will enjoy today's episode! It is likely one you'll want to share with a friend!
121. Amanda Jones Vaughan: Director of Business Development at Over The Moon
Upon graduating from Duke University, after a successful collegiate lacrosse career, Amanda stepped into fashion and hasn't looked back. From working at classic American brands like Coach and J. Crew, listeners will see a theme of style throughout Amanda's years as a young professional. She was also VIP client relations manager at Net-A-Porter which called for a lot of autonomy, taking strategic risks, and wearing multiple hats, all while aiming to provide a best-in-class, high-touch experience for clients, brand partners, and the target audience as a whole.
More recently, Amanda has taken on the role of Director of Business Development for one of our favorite wedding and lifestyle sites, Over The Moon. She works with style, innovation, and excitement as OTM continues to grow.
Amanda has been featured in Glimpse Guides, Frances Hart, Vogue, Dora Marr, and The Avenue, to name a few! She's our leading lady and will continue to be in her personal life as she and her family (which includes her husband, Kevin, and son, JJ) welcome twins later this year! Be sure to share today's episode with a friend!
...a quick thank you!
"Thank you all for letting me into your lives and for the kind feedback you share with me daily! I can't wait to continue to see where HSDT takes us and I have YOU to thank for every moment! Let's do this!" - Sincerely, Emily xoxx
120. Christina Dandar: Founder of The Potted Boxwood
As a child, Christina was always stealing copies of her mother’s subscription to stylish magazines and she has had an appreciation for tasteful and timeless design since. She believes in buying what you love and making it all work together. Her hope is that her blog would be a useful tool in inspiring design, creating ideas, and showcasing the tremendous talent that exists in the world of interiors. From pretty packaging to stylish events to lush landscapes, chic design is truly everywhere.
You'll love hearing the story behind Christina's popular home tours, how she grew on social media, and what's next for her in today's conversation! Be sure to share this episode with your design-loving friends!
119. Sara Rossi: Founder of Beau and Ro
118. Grace Atwood: Founder of The Stripe
Today's guest, Grace Atwood is the founder + voice behind The Stripe. Grace is currently based in Charleston, South Carolina after 15 years in Manhattan and Brooklyn. She grew up on Cape Cod, which she credits for her love of the ocean (and probably a nautical stripe or two). The blog began in January of 2010 (originally Stripes & Sequins), born out of a love of fashion, beauty, and making.
Prior to running this site full-time, Grace was the director of social media for BaubleBar. Before that, she worked in marketing for Procter & Gamble and Coty. She has spoken about social media and blogging at panels for Internet Week, ShopStyle, General Assembly, and IFB. She’s been featured in Glamour, The Coveteur, StyleWatch, Apartment Therapy, and more. In 2019 she was named one of The Daily Front Row‘s 50 names to know right now. Outside of work, Grace’s passions include food, wine, art, yoga, reading, film, her Persian cat Tyrion, and travel.
We know listeners will enjoy today's episode! We can't wait to hear what your favorite takeaways!
117. Bettina Benson: Founder and Creative Director of Chloe Kristyn
Today's guest, Bettina Benson, is a seasoned sales professional, creative visionary, team builder, mother, wife, and Founder and Creative Director of Chloe Kristyn.
Through Bettina's vision and intuitive design, Chloe Kristyn is redefining the contemporary dress code with elevated pieces that stand the test of time through the offering of accessible luxury that’s meant to be lived in. Bettina proves that strength and sophistication aren’t mutually exclusive.
Bettina’s designs have caught the eyes and won the hearts of executives, prominent news anchors, journalists, national publications, Southern Living Magazine, which recognizes her as a “Tastemaker of the South”, and many multi-brand retailers across the United States. We know you'll love getting to know Bettina in today's episode!
116. Catherine Cartie: Founder of Catherine Cartie Calligraphy
Catherine is a watercolor artist, illustrator, and calligrapher based in Fort Worth, Texas who specializes in licensing custom artwork and watercolor patterns to clothing companies, wedding stationers, and brands across the country. She also has her own product shop consisting of original paintings and art prints, note cards, gift wrap, and an annual Christmas card collection. Catherine Cartie Calligraphy was founded in 2016 when Catherine found herself as a new mom needing a creative outlet of her own, and it has grown steadily since then.
When Catherine isn't painting or dreaming of a new product or pattern ideas, you can find her on the tennis court, at some kind of kids sporting event, or at her favorite local coffee shop with her friends and her 3 beautifully crazy children Jack, Elliot, and Maes. We know you'll enjoy getting to know Catherine!
Tomorrow! Tomorrow! I love ya, Tomorrow!
Join us TOMORROW for our HSDT x Renew Hometown Tour hosted by Emily Landers of 'How’d She Do That?' We are looking forward to a morning of shopping, brunch, and TWO encouraging panels filled with some of your favorite previous podcast guests and upcoming, as well as Dallas-based female founders.
Sit back and listen to our panelists discuss both how to start a business or brand as well as how to build one. We are looking forward to seeing you all at Northwood Country Club on October 1st from 10 am to noon.
https://www.howdshedothatpodcast.com/products/p/hometown-tour-ticket-1
Do you have your Hometown Tour Ticket? See you soon!
Join us on October 1st for our HSDT x Renew Hometown Tour hosted by Emily Landers of How’d She Do That? and Grace Thweatt of Renew Devotionals. We are looking forward to a morning of shopping, brunch, and TWO encouraging panels filled with some of your favorite previous podcast guests and upcoming, as well as Dallas-based female founders.
Sit back and listen to our panelists discuss both how to start a business or brand as well as how to build one. We are looking forward to seeing you all at Northwood Country Club on October 1st from 10 am to noon.
https://www.howdshedothatpodcast.com/products/p/hometown-tour-ticket-1
115. Caitlin Fisher: Founder of CaitlinGeierFisher.com
Today's guest, Caitlin Fisher is a tastemaker with a refined aesthetic and affinity for all things classic.
With a former career in the fashion industry, Caitlin delights in sharing her latest discoveries. In 2009 as a passion project, Caitlin started editing her lifestyle blog, Daily Cup of Couture, which served as her ever-evolving inspiration board for over 12 years. Today, she has created her beautiful website as a destination to continue to showcase her thoughtfully curated selection of fashion, beauty, interiors, and lifestyle with the hopes to DELIGHT & INSPIRE!
Caitlin resides in California with her husband Patrick and three young children, Beau, Grace, and Henry. We know you will enjoy getting to know Caitlin on today's episode. We can't wait to hear what you think!
Grab your Tour Ticket!
Join us on October 1st for our HSDT x Renew Hometown Tour hosted by Emily Landers of How’d She Do That? and Grace Thweatt of Renew Devotionals. We are looking forward to a morning of shopping, brunch, and TWO encouraging panels filled with some of your favorite previous podcast guests and upcoming, as well as Dallas-based female founders.
Sit back and listen to our panelists discuss both how to start a business or brand as well as how to build one. We are looking forward to seeing you all at Northwood Country Club on October 1st from 10 am to noon.
https://www.howdshedothatpodcast.com/products/p/hometown-tour-ticket-1
Hometown Tour Details | Grab Your Ticket!
Do you have your ticket to our Hometown Tour in Dallas on October 1st? We can't wait to see you there!
Join us on October 1st for our HSDT x Renew Hometown Tour hosted by Emily Landers of How’d She Do That? and Grace Thweatt of Renew Devotionals. We are looking forward to a morning of shopping, brunch, and TWO encouraging panels filled with some of your favorite previous podcast guests and upcoming, as well as Dallas-based female founders.
Sit back and listen to our panelists discuss both how to start a business or brand as well as how to build one. We are looking forward to seeing you all at Northwood Country Club on October 1st from 10 am to noon.
https://www.howdshedothatpodcast.com/products/p/hometown-tour-ticket-1
114. Gresham Meek: Founder of Gresham Jewelry
In today's episode, we welcome Dallas native, Gresham Meek onto the podcast!
Like most young girls, Gresham grew up making friendship bracelets for her and her friends. However, her hobby quickly swelled to a passion and she began designing and creating jewelry to sell, holding her first trunk show in the 6th grade. Upon college graduation, Gresham dedicated herself to her craft and set out to turn her passion into a full-time job. Fast forward nine years later and hundreds of retailers internationally carry the Gresham brand and she has a flourishing e-commerce site bursting with colorful jewelry, home décor, art, clothing, and more.
The collection has expanded to embrace her multi-faceted design talents, creating a lifestyle brand that is quintessentially Gresham – curated, effortless, and lively. The company, her namesake Gresham, continues to expand rapidly. She focuses on creating a team-oriented work environment based on kindness, creativity, and a cohesive work ethic. As CEO and Creative Director, Gresham believes joy to be contagious and a fundamental cornerstone for long-term success. As such, she plans to continue growing her business always placing this joy at the center and spreading kindness like confetti. We know you'll love today's episode!
HSDT | Hometown Tour Tickets!
Join us on October 1st for our HSDT x Renew Hometown Tour hosted by Emily Landers of How’d She Do That? and Grace Thweatt of Renew Devotionals. We are looking forward to a morning of shopping, brunch, and an encouraging ‘Back to The Basics’ panel filled with some of your favorite previous podcast guests and upcoming, as well as Dallas-based female founders.
Sit back and listen to our panelists discuss the foundational pillars of their businesses as we stay focused through the Fall. We are looking forward to seeing you all at Northwood Country Club on October 1st from 10 am to noon.
https://www.howdshedothatpodcast.com/products/p/hometown-tour-ticket-1
113. Cathleen Holloway: Founder of Holloway Events
Cathleen went on to work for a well renowned bridal designer as well as opening a couture salon alongside the founder of a national collective. She was already “the-go-to” for wedding questions from friends and family, but after planning her own wedding in 2018 the requests from friends to plan their events began flooding in. Between years of working with couture wedding gowns, her passion for interiors and living a curated lifestyle, her eye for detail is unmatched.
Holloway Events hopes to help create weddings that kicks off the start of the rest of their clients lives; reflecting the couple’s lifestyle and aesthetic. You’ll love hearing more on today’s episode!
112. Liz Brunner: CEO & Founder of Brunner Communications
Leveraging more than 30 years of media and communications experience, expertise, and leadership, Brunner is sought by high-profile individuals and organizations to build meaningful reputations and powerful brand identities within their markets. She is also a frequent speaker at corporate conventions, as well as universities, including Emerson College.
In February 2020, Liz launched her podcast, Live Your Best Life with Liz Brunner, where she shares stories of recreation. All of her guests have taken their life experiences, the good and the bad, the successes and even the failures, and used that knowledge to not only create their “next chapters,” but to inspire others as well. We know listeners will enjoy getting to know Liz in today's episode!
111. Madison Snider: Founder of Fewer Finer
Madison holds her jewelry to an extremely high standard, creating quality pieces that you’ll fall even more in love with as time goes on. Today, Fewer Finer is elevating the industry by bringing that sentimental value and quality craftsmanship to every piece of jewelry. We know guests will enjoy listening to Madison's story from the early days of her career to her current entrepreneurial ventures and love of jewelry. We are grateful to Heirloom Palm Beach for their support of today's episode. Be sure to check them out!
106. Beth Dye and Kate Hawken: Founders of Maxwell and Geraldine
A few years ago, Beth and Kate started dreaming about making chic, beautiful dresses that were missing from their closets. You know those hard-to-find, easy-to-wear styles that add instant polish? When you find one, it’s like winning the wardrobe lottery. You hold on to it for years and reach for it again and again. They wanted more of them, and they thought we might too.
The ladies started with a secret weapon -- stretch smocking -- which flatters every figure. The forgiving, gathered fabric sits on top of your skin and smooths your curves for a perfect fit. They sourced 100% opaque cotton for a crisp look and designed each dress with a pop of color to add some joy to your wardrobe.
In this episode, you'll hear about the early years of their careers and how all things Maxwell and Geraldine came to be! It's a conversation we know you'll enjoy!
Summer Series X Brooke Lancaster
Welcome to our 'Summer Nights' Series sponsored by Liza Pruitt! We have loved sharing some of Liza's favorite artist's summer memories throughout the month of August and how those moments inspire the art they create now! This week our group show went LIVE on LizaPruitt.com!
Today's guest, Brooke Lancaster is a Georgia-based fine artist. Brooke made the decision to pursue painting full-time in March 2020. It has given her the freedom to spend more time with her family as well as create when inspiration strikes.
In Brooke’s recent clotheslines you can see her fascination with highlights and shadows. The infinite possibilities of clothing and memorable items give her a sense of nostalgia and the process of hanging clothes to dry reminds Brooke that there are no limits to what tomorrow may bring when painting artwork. In a studio that is a constant mess, Brooke enjoys bringing order to her canvases. She finds peace and purpose in the balance.
Listeners will love getting to know Brooke in today's episode and hearing more about her journey. We hope you enjoy our final installment of our 'Summer Nights' Series sponsored by Liza Pruitt!
110. Addie Sellers: Founder of Ruth & Ralph
Summer Series X Mary Craven Dawkins
Listeners will love getting to know Mary Craven in today's episode and hearing more about her journey to becoming a photographer. We hope you enjoy listening as we reminisce on all things summer!
109. Molly Fienning: Co-Founder and CEO of Red Clay Hot Sauce + Babiators
Summer Series X Jana Young Siegel
Welcome to our 'Summer Nights' Series sponsored by Liza Pruitt! We are so excited to continue to share your favorite artist's summer memories throughout the month of August and how those moments inspire the art they create now! Stay tuned for our group show going live on August 24th on LizaPruitt.com!
Fine artist, Jana Young Siegel, who is based in Atlanta, GA joins host Emily Landers for today's episode! Listeners will enjoy hearing more about Jana's journey and what inspires her work. Jana graduated from the University of Georgia in 2015 with a BFA in Fabric Design. She found her love for painting + drawing through her textile design and continued to paint after graduation.
Jana enjoys exploring and creating new textures with different materials but loves and frequently relies on the fluidity of inks and fluid acrylics to create her work. Her subject matter is immensely inspired by nature + design and she loves highlighting different textures. We hope you enjoy listening as we reminisce on all things summer!
108. Sarah Tucker: Content Creator & Entrepreneur
Sarah began blogging when she and her husband moved to Switzerland a month after they were married. She wanted to document all of our fun travels, and my new life as a wife. Since then she’s shared life with her two sons, fixing up their beautiful old colonial home, daily faves, gift guides and so much more! She’s truly created a one-stop shop for inspiration online.
When Sarah isn’t partnering with her favorite brands, creating content for her website, or using her platform to support local businesses, she says you can usually find her at a sporting event for her kids, traveling, and enjoying time with family. Thank you, Floraison for sponsoring this episode!
Patreon is HERE!
The real BTS of HSDT is here!
We're so excited to share the launch of our How'd She Do That? Patreon Channel! Emily shares more insight into what you can expect on this platform as well as her excitement around it! We look forward to continuing to bring you amazing episodes that are available weekly on Apple and anywhere you listen to podcasts. Patreon members will receive exclusive content, Emily's Updates, private promotional codes from brands, and so much more! We will talk to you soon!
JOIN THE CLUB: https://www.patreon.com/HowdSheDoThat
Summer Series X Elizabeth Sage McLaurin
Welcome to our 'Summer Nights' Series sponsored by Liza Pruitt! We are so excited to dive into some of your favorite artist's summer memories throughout the month of August and how they inspire the art they create now! Stay tuned for their group show going live on August 24th on LizaPruitt.com!
Texas landscape artist, Elizabeth Sage McLaurin, joins our host Emily Landers on the show and we discuss her story as well as how the changing seasons inspire her artwork. Listeners will enjoy hearing about Elizabeth's decision to become a full-time artist as well as her creative process, favorite summer getaways and so much more. These fun and casual conversations are meant to bring a moment of relaxation and nostalgia to your day as the summer season winds down!
We hope you enjoy every moment!
107. Libby Fitzgerald: Founder and CEO of Sea Star Beachwear
You'll love hearing the details behind their business and the steps Libby took along the way to launch such a fun concept!
Their water shoes are traditional in design yet contemporary in function. The neoprene fabric is stylish, breathable, and quick-drying. The non-marking deck shoe sole makes a safe transition from beach to boat to the boardwalk. The timeless collection features solids and prints perfect for the resort or urban lifestyle.
It truly is the perfect shoe for ocean swimming, strolling shell-strewn beaches, boat decks, or hot city pavement. We know guests will enjoy getting to know Libby and hearing more about the many products she now designs! Thank you Meredith Neal of Poppy Kids Co. for sponsoring this episode!
105. Shannon Latham: Founder of Little English & Bisby
Emily Update | Product Brainstorming
In today's impromptu bonus episode, our host, Emily Landers, continues to share BTS of all things HSDT! In this episode, Emily shares a recent 'ah-ha!' moment she had during a recording for an upcoming episode in which she continued to brainstorm further on a walk in Malibu with her husband. Listen in as Emily talks about the many different types of products guests have shared in detail on HSDT.
Emily's current brainstorming includes questions like 'What is more lucrative, a service-based company or one with a product?' 'How does one find a manufacturer?' 'Does anyone actually enjoy packaging and shipping products?' We can't wait to hear your thoughts!
We are so excited about all that's to come for both Emily and her listeners as we continue to think about where our businesses might be leading us. We look forward to the podcast continuing to welcome women into conversations around entrepreneurship all while encouraging female founders around the world.
104. Sallie Holder: Founder of The BRIMM
Today's guest, Sallie Holder, is an entrepreneur, business coach, and founder of The BRIMM.
After beginning her career as an attorney, Sallie decided to hone in on her passion for business and specifically teach women how to scale their businesses to $1M+ in revenue while encouraging them to stop playing small in business and in life. Sallie founded The BRIMM, with these goals in mind. The BRIMM helps entrepreneurs become the best version of themselves while pursuing the kind of business they actually want: one with abundant freedom, joy, and financial success.
At HSDT we have found that no one is more passionate about business than Sallie Holder. She’s spent her entire career studying, rethinking, and developing an understanding of what makes companies thrive. She has used this hard-earned wisdom to develop her own specific methodology to help coach business owners and leaders to create wildly successful businesses, you'll hear all about it in today's episode!
Emily Update | What's the rush?
In today's impromptu bonus episode, our host, Emily Landers, continues to share BTS of all things HSDT! In this episode Emily shares a lesson she was reminded of yesterday that truly touches every area of women's personal and professional lives.
Listen in as Emily unpacks how she looks to find the positive in every season of life. Her current brainstorming includes questions like: How can I find the silver linings in my current season? What tasks will I delegate when I am able to do so? Where can I encourage others in ways that make an impact?
We are so excited about all that's to come for both Emily and her listeners as the podcast welcomes women into conversations around entrepreneurship and continues to encourage female founders around the world.
103. Lauren Stephens & Kaki McGrath: Founders of Dudley Stephens
Dudley Stephens is a family-owned and operated fashion brand that uses fleece to elevate our everyday. Launched in 2015 by Lauren (who handled celebrity dressing and VIP relations at Gucci and Calvin Klein) and Kaki McGrath (who brings a background in sports and entertainment marketing) with their mother, Bonnie, the line has grown from its signature turtlenecks to tops, dresses, and accessories for women, men, and children.
The brand is proudly female-founded and run, with styles sourced from innovative recycled materials. Their pieces are sold direct-to-consumer and through select storefronts. Dudley Stephens works hard to promote positive change through initiatives that are authentic to their brand, which you'll hear more about in today's episode.
We know listeners will enjoy getting to know Kaki and Lauren throughout this conversation - it's one you will want to share with a friend!
102. Demi Tebow: Miss Universe 2017
Demi was crowned Miss South Africa in 2017 and went on to win the title of Miss Universe 2017 which debuted her career as a speaker and influencer. She moved to the United States during her Miss Universe reign and married her husband Tim Tebow in 2020.
As you listen you'll get to know more about Demi as she shares her story, from her upbringing in South Africa, to her time as Miss Universe, and her passion for entrepreneurship with a purpose. We know listeners will be encouraged by Demi's story.
In honor of Demi's upcoming birthday, HSDT is proud to partner with TTF and Compassionate Hope, a global charitable organization focused on providing hope and a future to victims of human trafficking and exploitation in Asia.
101. Sarah Bray West: Sarah Bray Bermuda
Emily Update | Creating Genuine & Lasting Relationships
In today's impromptu bonus episode, our host, Emily Landers, continues to share BTS of all things HSDT!
This episode pulls back the curtain on how Emily plans to ensure her relationships with women on her weekly episodes continue long after they stop recording.
Emily's current brainstorming includes questions like: How can HSDT build relationships with guests and brands outside of weekly episodes? Is it events? Is it collaborations? How can she make a profit with the podcast outside of sponsors and product? She is eager to find the answers to all of these questions and more! Brainstorming with listeners is always the best place to start.
We are so excited about all that's to come for both Emily and her listeners as the podcast welcomes women into conversations around entrepreneurship and continues to encourage female founders around the world.
100. Celebrating 100 Episodes with Katie McClure: Co-Founder of Mirth
This week we celebrate our 100th episode with guest, Katie McClure of Mirth.
We are so grateful to our wonderful listeners who come back each week and have supported us since the beginning - our first episode launched on June 6th of 2020. If you would like to support HSDT you can do so at anchor.fm/howdshedothat/support. Let's celebrate!
Mirth was started by two stylish sisters (Erin Breen and Katie McClure) who have always loved a good caftan. Launched after discovering heritage textiles over the course of several years of travel and exploration, the sisters created a line of comfortable pieces with handmade fabrics sourced from artisan communities, bringing a story to each piece. Mirth caftans are meant to be worn on the beach, to dinner, and everywhere in between.
With a modern take on traditional handloom weaving and abstract block printing, Mirth's mission is to help sustain and celebrate craft and provide opportunity and ethical employment to artisans in developing countries.
We know listeners will enjoy hearing the behind-the-scenes of one of GOOP's favorite brands, the travels that inspire their designs, and the lessons Katie and Erin have learned along the way. We can't wait for you to hear all about it in today's episode!
Two Year Anniversary Episode
Today, we celebrate TWO years of How'd She Do That? Podcast!
In this quick and fun episode, Emily encourages listeners to go for it - whatever 'it' might be! In her emotional 2 year recap of HSDT, Emily takes a moment to thank listeners who have been with her since the very beginning, welcomes new friends, and casts vision for the future! Relax and enjoy this quick message of gratitude from our host, Emily Landers.
And as you go about your day, don't forget to ask, "How'd she do that?" Happy Birthday, HSDT!
99. Caroline W. Turnipseed: Founder of CWT Consulting
Over the past ten years, this week's guest, Caroline Wright Turnipseed, has successfully grown consumer and retail brands through innovative marketing strategies. Her experience prior to forming CWT Consulting Group is unique, as she led teams in all areas of marketing and at a variety of sized companies. Whether in-house at Lilly Pulitzer ($250M), Victoria’s Secret ($7B), or Gal Meets Glam ($35M), Caroline was able to develop creative ways to delight consumers and fuel sales.
After creating such a vast network from her time in-house at retail companies, launching CWT Consulting Group was a no-brainer. Her multi-channel results-driven approach to marketing has led to major results for both new-to-market and established brand clients. Caroline is a go-getter, who excels at getting things done quickly and with an over-deliver mentality.
Caroline excels at thinking out of the box and creating strategic, scalable initiatives that bring large numbers of new consumers to brands. We can't wait for you to hear all about it in today's episode!
98. Caroline Adams Stinson and Marisa Renfro: Founders of Casamia
In today's episode, we welcome Caroline Adams & Marisa Renfro, founders of Casamia onto the show!
Caroline’s original wedding day was set for Spring 2020 at Round Hill in Jamaica. Marisa was her go-to in terms of asking for fun & creative ideas for the wedding weekend as Marisa is a notorious party-thrower. Because of the pandemic the wedding was postponed, and to make up for the wedding weekend Marisa and her husband had Caroline and her fiancé over for dinner. To Caroline’s surprise, the dinner was a recreation of her Welcome Party inspired by The Ivy with a Jamaican twist, and Marisa nailed it.
From there, the wine was flowing and Marisa explained the idea of somehow delivering tablescapes to people’s homes. They started spit-firing ideas, and with Caroline’s business savviness the concept became a reality. Both of them were determined to bring happiness to people’s tables nationwide. Voilà Casamia!
The ladies' vulnerability, wisdom, and insight will encourage all of our listeners as they share their stories from their years as undergrads to the present day. Enjoy!
97. Damaris Bailey: Founder and Designer of Damaris Bailey
In this episode, you'll get to know the lovely Damaris and her wisdom from the many lessons she's learned throughout her career and through motherhood. After her second daughter, Luciana, was born with a rare genetic abnormality, the reality of life’s risks felt overwhelming. When her third daughter, Rose, was born, it ushered in an era of optimism, courage, and urgency. Damaris knew she must stop letting fear dictate her future, and instead let herself be guided by beauty and possibility. Finally, she created the fashion label she’d always dreamed of, which happens to be the label WE have been dreaming of.
You will love hearing more about Damaris' brand and business. This is an episode you'll want to listen to again and again!
96. Jackie Thomson: Founder at Of Counsel PR
After graduating from the College of Charleston, Jackie moved to New York City to pursue her dreams of working in the fashion industry. Jackie was a buyer for Gucci and then worked for bridal and eveningwear designer, Reem Acra, with that role, Jackie quickly learned the power of PR and the role of influencers.
After sensing her time in NYC was coming to a close Jackie moved back to Charleston and began working and ultimately building Leapfrog PR for 13 incredible years with her dear friend Libba Osborne. The ladies announced in 2021 that they were excited to pursue new ventures, and thus began Jackie's Of Council PR, where she works closely with wildly talented clients and collaborators.
When Jackie isn't overseeing upcoming collaborations, assisting on set for photoshoots with her clients, or sharing her wisdom with women like myself, she is likely enjoying time with her friends and family in Charleston, South Carolina. This is an episode you're going to LOVE!
Emily Update | Brainstorming Multiple Income Streams
On today's episode of HSDT, our host, Emily Landers updates listeners on recent happenings around the podcast and continues to pull back the curtain on all things podcasting, starting a business, and thinking creatively about how you can implement multiple streams of income into your life. While Emily won't claim to be an expert in this area, she has learned quite a few things along the way that may be helpful to listeners.
Emily always strives to keep listeners in the loop and share what she is learning as the podcast and ultimately her income streams grow. As we share episodes like this one, please do keep in mind that these bonus episodes are meant to be friendly, casual, and light-hearted. While we do write out a few notes these episodes are meant to be listened to with an open mind and with a collaborative spirit!
We can't wait to hear what you think!
95. Hailey Daniels & Kailey Fletcher: Founders of Double Shot of Sass
In today's episode, we welcome Hailey Daniels & Kailey Fletcher, founders of Double Shot of Sass onto the show!
The identical twin sisters, serial entrepreneurs, and owners of Etoilly Artistry + The Lash Lounge Allen + The Lash Lounge Dallas at Lakewood join host Emily Landers to share more of the BTS of their story. Hailey and Kailey are a favorite to follow on social media for many but have you heard their story in their own words? They have built an impressive beauty empire that continues to grow by the minute and have always put their love for their family and each other - first! The ladies' vulnerability, wisdom, and insight will encourage all of our listeners as they share their stories from their years as undergrads to the present day.
If you're thinking about starting a business, working with your best friend, or launching a brand, this episode is for you! It's a must listen and a must share! Enjoy!
94. Christina Greene McAllen: Founder of Christina Greene Jewelry
On today's episode, we welcome Christina Greene McAllen! Christina is the founder of her namesake Christina Greene jewelry collection, who was drawn to fashion and jewelry-making long before the company’s start in 2011. From a young age in Houston, TX, she had an eye for arranging and styling everything from outfits and accessories to furniture. For Christina, jewelry-making was a hobby that she loved, and she never imagined that her passion could launch into what it is today. A Texan through and through, Christina knew there was only one place she’d want to headquarter her growing jewelry business. After a season of living in New York City while attending Parsons School of Design and then working in Manhattan, she moved back to Houston to start her brand.
Since its launch, Christina Greene jewelry has been featured by national and local media outlets including PopSugar, the Today Show, The Houston Chronicle, and more. The brand also is very active in charitable endeavors. The Houston Livestock Show and Rodeo, American Lung Association, and Houston SPCA are particularly near and dear to Christina’s heart. We know you'll love this episode!
Emily Update | Our Stats as of April 29th
In today’s episode, Emily documents our stats for the podcast as of April 29th, in hopes of peeling back the curtain on what it looks like to grow an audience and continue to brainstorm what it looks like to make a business out of a podcast. Growth is a hot topic on social media and for business owners, but it seems many wait to "arrive" before sharing numbers online. If you were to ask about our sponsorships, we would share this inside scoop with you so why not share with our listeners as well?
In addition, this will be a fun futuristic episode for us all to listen back to and smile - let's keep growing and learning together! This is a quick and fun episode that we hope brings some encouragement to your weekend!
93. Christina Kim: Owner of Christina Kim Interior Design
On today's episode of How'd She Do That? Emily welcomes Christina Kim onto the show!
Christina is the principal designer and owner of Christina Kim Interior Design, a New Jersey-based firm specializing in the ground-up construction of modern beach homes. Once an aspiring actress, her obsession with design and innate curiosity lead her to the world of interiors. Her work is influenced by the scenes in LA, NYC, and Paris. She is guided by her design education, travels, and a lifetime of training her eye.
When Christina isn't designing a stunning new home, collaborating with clients, or sharing her story with women like us, she is likely hunting for vintage treasures or spending time with her husband and four children in the Jersey shore town of Manasquan! This episode is a must listen and a must share! Enjoy!
Emily Update | Birthday Love!
On today's quick and fun episode our host, Emily Landers, is sharing a massive thank you to all of her listeners for their warm birthday wishes! She also references a previous birthday episode she recorded in 2020 that is still timely today! Hear more about the lessons she shares in Ep. 43, appropriately called, '30 Lessons I Learned By 30'. We know you'll enjoy this throwback if you haven't listened already!
A great gift for our host would be to tag @HowdSheDoThatPodcast in your Instagram stories with your favorite episodes, perhaps leaving us a 5-star review, a tip in the HSDT 'Tip Jar', or becoming a monthly supporter! Details can be found at https://linktr.ee/emilylanders. We can't wait to hear what lessons resonate with you!
92. Bridget Green: Founder of Milagro Collective
Milagro, Spanish for “Miracle,” and Collective together form the perfect recipe for design. Bridget's “collective” style stems from the most prolific Southern design value: mixing the old with the new. Her goal is to help customers find their “home heaven” by balancing loved antiques with fresh, modern design.
Until recently, Bridget operated as a one-woman show but that all changed on November 11, 2021, when she welcomed her first baby, Lucy, to the team. In this episode, you'll love hearing about Bridget's swoon-worthy textile designs, curated for the southern home as well as her experience running a business, becoming a mother and ultimately leaving a Fortune 200 company to go full-time with her dream job - the one she created herself!
It's a must listen and a must share! Enjoy!
91. Mallory Goldman: Marketing Consultant and Tastemaker
In today's episode, we welcome marketing consultant and tastemaker, Mallory Goldman onto the show!
Upon graduating from USC, Mallory began her career in marketing and has since worked for brands like Honest, Parachute Home, and FabFitFun. Before stepping out on her own she was most recently at FabFitFun in Influencer Marketing before the script flipped and she found herself in front of the camera.
Mallory describes her style as classic with a twist and helps others build a wardrobe they can be proud of. Scouring the internet for quality forever-pieces is her superpower and sharing her finds with her friends (that’s us!) is what brings her joy. You'll love hearing about how she finds her curated selection of the best in fashion with a side of beauty, home, and lifestyle. Mallory lives in Los Angeles with her husband Ben and dog Sadie.
This is one you'll definitely want to send to a friend!
Emily Update | Podcasting Fears
Emily unpacks lots of questions in this episode that will likely resonate with young entrepreneurs, mothers, and those looking to build a brand both online and off. Share this episode with a friend - it's one you don't want to miss!
90. Olivia Mangrum: Model and Businesswoman
On today's episode our host, Emily Landers welcomes guest, Olivia Mangrum onto the podcast!
Olivia is a model, businesswoman, wife, and friend. Upon graduating from USC, Olivia stepped into modeling full time and has since modeled for brands like Mi Golondrina, Miron Crosby, and Noble31 to name a few. She loves the thrill of bringing a client's vision to life and delights in sharing her favorite skincare and beauty finds. In this episode, you’ll hear our first ever LIVE recording, where Emily joined Olivia in person to share her story. Olivia’s wisdom and encouragement is for any listener!
This episode is one you'll want to share with a friend who is curious about what the modeling industry is really like, how to be confident in your own skin, looking to take their business to the next level, or simply someone who will love hearing about the day-to-day behind the scenes from one of our favorite ladies!
...NOT an April Fools!
We have SPONSORS! In today's 10 minute episode Emily gives an exciting update on the process of finding sponsors for HSDT and how excited we are to begin to share even more brands with you all! As many of you know, our host is eager to turn this passion project into a real business, and one of the key ways of doing so is through paid sponsorships.
April 2022 is the first month How'd She Do That? will have a monthly sponsor and we can't wait to continue to highlight more inspiring brands and businesses in the years to come!
If you have a friend who is struggling with feeling confident in her business, the price of her products, sponsorships, etc., this is a great episode to share with them!
89: Victoria Dunn: Founder of Victoria Dunn Design
On today's episode of HSDT, we welcome listener recommendation Victoria Dunn onto the show!
After graduating from Humber College in Toronto, Canada with a Finance Degree, Victoria moved to the United States where she married her southern gentleman. She quickly fell in love with him as well as southern designs and fashion.
Victoria Dunn was created to celebrate coastal and southern living to inspire others to live through color and embrace the coast. All of Victoria's pieces are designed in America and produced by artisans and craftsmen around the world to create a collection that is made with love. Victoria works alongside craftsmen in India to create accessories, clothing, and lovely linens.
Listen in as Victoria shares in detail how she went from blogging to creating her own brand and business! This is an episode you'll want to share with a friend. Lastly, don't forget to follow the podcast on Instagram @howdshedothatpodcast we have so many fun things ahead!
TSC Summit Recap | Caroline Borders
Thank you so much for listening to our previous episodes with other attendees, who shared their main takeaways as well as what they are going to do to continue to elevate their businesses this year! We hope these conversations were an encouragement for those of you who attended, hope to attend, or have never even heard of a conference like this!
This mini-series is for everyone!
88. Rachelle Williams & Hayden Shoffner: Co-Founders of Byrdie Golf