PodCatalyst: The Official Podcast of IABC
By PodCatalyst
Produced by IABC Headquarters and hosted by IABC Executive Director Peter Finn
PodCatalyst: The Official Podcast of IABCApr 22, 2020
44 – Martha Muzychka on Being an IABC Fellow, Part of a ‘Human Library of Different Life Experiences’
Martha Muzychka was named an IABC Fellow in 2019, acknowledging her decades of service to the profession and excellence in the field. Peter Finn, IABC executive director and host, sat down to talk with Martha about what led her to an entrepreneurial career, observations from her experience as a Gold Quill evaluator, what it means to join the ranks of IABC Fellows, trends she’s keeping a pulse on as we continue to move into a post-pandemic phase of work and life, and more.
LINKS
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
*IABC Fellows Designation*
https://www.iabc.com/Career/Awards/Fellow-Designation
*IABC Member Directory*
https://members.iabc.com/Directory
Martha Muzychka, ABC, MC, IABC Fellow, is an award-winning, experienced communicator and policy researcher with more than 30 years of experience. Operating as Praxis Communications since 2005, Muzychka brings together a unique community perspective with a firm foundation in strategic communications principles. Her clients are many and varied, including large and small organizations in Newfoundland and Labrador and across Canada from the government, nonprofit, community and private sectors.
Muzychka has demonstrated strengths in communications, qualitative research, policy analysis, consultation processes, reputation and crisis management and writing. In her work, she explores new and creative approaches for communicating and engaging with target audiences by bringing together a unique community perspective with a firm foundation in strategic communications principles.
A popular workshop leader and presenter, Muzychka has extensive experience in public speaking, workshop development and presentation and group facilitation. As well as creating custom training for clients, Muzychka is a licensed trainer for McLuhan-Davies Communication training products for Newfoundland and Labrador.
Muzychka’s work and contributions to communications excellence and IABC have been recognized locally (IABC NL Communicator of the Year, 2018) nationally (IABC Canada Master Communicator, 2015) and globally (IABC Fellow, 2019).
43 – Josie Cox on Addressing the Gender Equality Gap
Josie Cox is a global journalist with a long held interest in business, power, workplace culture and gender. As author of the upcoming book, “Women Money Power” (March 2024), Josie sat down with IABC Executive Director Peter Finn to talk about the work she’s done to uncover the stories of women who have been instrumental in driving significant legal, social and political transformations in modern history.
Tune in to learn more about Josie’s research on gender equality, her thoughts on addressing the current gender gap in workplace leadership, the impact on career advancement for working parents as remote work becomes the norm, the role communicators must play in influencing the narrative of financial empowerment and more.
LINKS
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
*More information about Josie Cox and “Women Money Power”*
Get to know Josie: https://www.josiecox.com/
Pre-order “Women Money Power”
Amazon: https://www.amazon.com/Women-Money-Power-Economic-Equality/dp/1419762982
Barnes & Noble: https://www.barnesandnoble.com/w/women-money-power-josie-cox/1143869761;jsessionid=186D35FF7DA495DF3791F8532F5A26D4.prodny_store02-atgap10 Bookshop.org: https://bookshop.org/p/books/women-money-power-the-rise-and-fall-of-economic-equality-josie-cox/20351458?ean=9781419762987
42 – Southwest Airlines’ Linda Rutherford on Creating a Culture of Caring
Linda Rutherford, chief administration and communications officer at Southwest Airlines, joins IABC Executive Director Peter Finn PodCatalyst to talk about her 30+ years with the company and the changes she’s seen in the field along the way.
After a pivot from journalism, Rutherford grew her PR career and climbed the ranks to where she is today. Tune in to learn how she’s watched tech become a disruptor in the field, helped lead Southwest’s years-long, intentional approach to creating a more inclusive culture, a closer look at how her team manages ESG, lessons learned from the 2022 holiday flight delays, her take on a watchful approach to artificial intelligence and more.
LINKS
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
41 – Jared Curtis on the Power of Human-AI Collaboration in Content Generation
While AI excels at word predictions and learns from existing content, it lacks empathy, emotion and sometimes accuracy. This is where communicators shine, leveraging the technology as one tool in their toolbox rather than a one-stop solution.
Tune into this episode of PodCatalyst to hear from Jared Curtis, senior director of corporate communications at Maximus, Inc. as he sheds light on his team’s practical application of AI, backed by extensive research and surveys he recently conducted.
LINKS
*Mentioned in this episode*
https://www.iabc.com/About/Purpose/Code-of-Ethics | https://news.mit.edu/2023/study-finds-chatgpt-boosts-worker-productivity-writing-0714 | https://economics.mit.edu/sites/default/files/inline-files/Noy_Zhang_1_0.pdf | https://www.science.org/doi/10.1126/science.adh2586 | https://www.iabc.com/Portals/0/AIWritingAssistantResearchPaper__FINAL_April23.pdf?ver=10zqKA0qlrABtQZ6PYI8oQ%3d%3d | https://www.iabc.com/Portals/0/CorpComms_AI%20Adoption%20Principles_FINAL.pdf?ver=OgHe15xlWzUs9UTDSw85Sw%3d%3d | https://www.iabc.com/Portals/0/CorpCommsCodeofConduct_FINAL.pdf?ver=O30s15yo33AKXLWVSHQA1g%3d%3d
*Social Media*
https://www.linkedin.com/in/jaredacurtis/ | https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
40 – USC Annenberg’s Fred Cook on Managing the Reputation Rubik’s Cube
Managing reputation in today’s polarized world is not unlike solving a Rubik’s Cube — each move is connected and one step impacts the next.
This is lens through which USC Annenberg viewed the findings of their 2023 Global Communication Report.
In this episode of PodCatalyst, Fred Cook, chairman emeritus at Golin and director of the USC Center for Public Relations, offers insight into the report. Learn how the landscape of reputation is changing rapidly for communicators, why being “woke” is interpreted by different audiences, ways the recommendation generation is creating a paradigm shift in endorsement strategies and more.
LINKS
*Mentioned in this episode*
https://annenberg.usc.edu/research/center-public-relations/global-communication-report | https://youtu.be/ljSoitzMWb8
*Social Media*
https://www.linkedin.com/in/fredhcook/ | https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
39 – Zaria Parvez Taking Risks on Social With Zaria Parvez, Duolingo
Zaria Parvez, global social media manager at Duolingo, joins PodCatalyst host and IABC Executive Director Peter Finn to share her outstanding journey on TikTok. With her creative and interactive approach, Zaria has made Duolingo a prominent figure in the TikTok community, particularly among Gen Z and with over 6.7 million followers and counting.
This episode explores how creative freedom and trust have been instrumental in Duolingo's success, as Zaira's ability to connect with the platform's younger audience has propelled her to new heights and made her a role model for others.
Parvez will lead the session “Keep it Simple Stupid: Duolingo’s Guide to Calculated Risk on Social” at IABC World Conference 2023, 4-7 June in Toronto. Tune in today for a preview of this can’t-miss discussion.
LINKS
*Mentioned in this episode*
https://www.tiktok.com/@duolingo?lang=en | https://twitter.com/adage/status/1518762052596162563 | https://wc.iabc.com/
*Social Media*
https://www.linkedin.com/in/zaria-parvez-645983140/ | https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
38 – Eli Carmona on the Impact of Inclusive Communications
In the latest episode of PodCatalyst, Eli Carmona, communication specialist at The 519 and World Conference 2023 speaker, talks about the critically important role communicators play in supporting trans and gender diverse communities through their work.
They share how design can help break stereotypes, their experience navigating difficult conversations with clients around inclusivity, the importance of doing research to avoid pinkwashing and more.
IABC World Conference 2023 takes place 4-7 June in Toronto. Don’t miss Eli’s session, “The Communicator's Guide to Gender Diversity and Inclusion.”
LINKS
*Mentioned in this episode*
The 519: https://www.the519.org/ | World Conference Registration: https://wc.iabc.com/
*Social Media*
https://www.linkedin.com/in/ed-cook/ | https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
37 – Ed Cook on Finding Joy in Change at Work
Can change bring joy? Ed Cook, co-founder of The Change Decision, believes so — and has years of experience and the data to back it up.
Tune in to the latest episode of PodCatalyst, where Ed discusses how change can drive energy, boost morale and make people feel more connected to their work.
Prior to co-founding The Change Decision, Ed worked at a major U.S. bank. In this episode, he shares how he found himself leading a project that was over budget and past deadline, but was able to use change management tactics to turn around morale and improve the company’s culture.
Today, Ed focuses on academic research to determine what joy at work means and helps companies implement it, whether they’re a team of three or 300.
LINKS
*Mentioned in this episode*
https://www.thechangedecision.com/ | https://www.npr.org/series/423302056/hidden-brain
*Social Media*
https://www.linkedin.com/in/ed-cook/ | https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld
| https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
36 – Alex Sevigny on Why Communicators Should Be at the Forefront of the AI Revolution
Generative artificial intelligence (AI) remains one of the hottest topics of 2023 and is changing the way businesses think about content creation. Who better, Alex Sevigny argues, than the communicator to lead this charge?
Long before it was trending, Sevigny, an associate professor at McMaster University, has been interested in the power of AI and how communicators can harness its power. In this episode of PodCatalyst, he sits down with IABC Executive Director Peter Finn to discuss how AI can help PR scale, the power of quantifying a digital life, training opportunities and gaps left by AI, what the next generation of communicators need to learn and more.
Sevigny will be part of a panel, “Generative Artificial Intelligence: The Communicator’s New Best Friend?” at IABC World Conference 2023, 4-7 June in Toronto. Tune in today for a preview of this can’t-miss discussion.
Alex Sevigny is an associate professor of communication studies and communications management at McMaster University, where he co-founded the communication studies program and served as director of the Master of Communications Management Program. He is editor-in-chief of the Journal of Professional Communication and is active as a volunteer in the Canadian Public Relations Society, where he has served as president of the Hamilton Chapter, and is currently serving as National Chief Accreditation Examiner.
Sevigny is an active academic and market researcher in the area of communications. He runs the McMaster Communications Metrics Research Lab at McMaster. He is also an occasional consultant in the area of communications management and measurement.
LINKS
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/
| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
35 – Chris Lee on Gallagher’s 2023 State of the Sector
Returning for a second year, Chris Lee shares insights from the 2023 Gallagher State of the Sector report. Tune in as he and IABC Executive Director Peter Finn discuss trends around belonging and culture, a results-only work environment, how communicators can retain their role as strategic partner and more.
Want to hear more from Chris? Join him at the IABC World Conference in Toronto, 4-7 June, as he and Pinaki Kathiari (CEO, Local Wisdom) present “Why Does It Feel So Wrong to Be Human at Work?”
Chris Lee is the vice president of communications for Gallagher’s employee communication and employee experience practice in Canada and is an expert in building brands that stand out and achieve a purpose. He is a regular speaker at industry events, including IFEBP, HRPA, Conference Board of Canada, WorldatWork, CPBI, and InnovateWork. He will be a featured speaker at this year’s IABC World Conference in Toronto. He’s also written insightful pieces for Benefits Canada, Canadian HR Reporter, HR Director magazine, Plans & Trusts magazine, Benefits & Pensions Monitor. Lee is on the Board of Directors for IABC’s Toronto chapter, and has also been on the Board of Directors for GTA Rewards Association and currently sits on an advisory board for IFEBP.
LINKS
*Episode*
Referenced in this episode, Gallagher 2023 State of the Sector report: https://www.ajg.com/employeeexperience/state-of-the-sector-2023/
*IABC Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
34 – Slma Shelbayah on the State of Social Media, Why ‘Intentionality Precedes Everything’
As Twitter shifts under new leadership and platforms like TikTok continue to emerge, what is the state of social media for communicators? We spoke with Slma Shelbayah, chief marketing and communications officer at Yardstick Management, to gain her perspective on this evolving landscape.
Plus, learn how her seven-year tenure as a journalist at CNN helped laid a foundation for her role in the C-Suite, her strategic approach to helping clients achieve greater representation across diversity of thought and why she believes intentionality precedes everything.
LINKS
*Episode*
Referenced in this episode, Business Insider interview featuring Slma Shelbayah: https://www.businessinsider.com/communications-expert-on-the-impact-of-elon-musk-buying-twitter-2022-4
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
33 – Unpacking ESG With Kamyar Naficy
If you search ESG on Google, you’ll get about 436 million search results. The term (environmental social governance), while not new, has been gaining traction in recent years. We spoke with Kamyar Naficy, who’s been following this business framework for the better part of two decades. In this episode, he helps us unpack what ESG really means, opportunities for business communicators to lead the conversation, ways companies can strategically find their purpose within ESG and more.
Naficy contributed to the Trend Watch paper on ESG, which can be read online here: https://catalyst.iabc.com/Articles/esg-communicating-the-greater-good
LINKS
*Episode*
https://catalyst.iabc.com/Articles/esg-communicating-the-greater-good
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
32 – Stephanie Speck on Deep Curiosity and Facing the World’s Most Complex Issues
Stephanie Speck has had a fascinating career, working in more than 23 countries across the world. While she was a soprano diva early in her career, Speck soon shifted gears and became a first responder during the Indian Ocean tsunami in 2004. Her passion for development work in change communication and crisis response took flight.
She has since built her career working on some of the world’s most complex issues, including advocacy initiatives for the United Nations Office for Disaster Risk Reduction during the COVID-19 pandemic.
Tune in to learn more about Speck’s deep curiosity, the insights she’s gained and where she believes communicators can make the biggest difference when solving today’s most pressing challenges.
Encore: Digital Marketing With Dr. Lilian Ajayi-Ore, Columbia University, NYU
This episode of PodCatalyst is republished as an encore of the April 2022 interview featuring Dr. Lilian Ajayi-Ore. Revisit the episode in anticipation of Dr. Lilian's upcoming, three-part webinar series on digital acumen for business communicators. Learn more and register for the webinar series.
Dr. Lilian Ajayi-Ore has had a rich, remarkable career that spans work with the United Nations, the creation of the award-winning Global Connections for Women Foundation (GC4W), teaching the next generation of communicators at Columbia and NYU, and so much more.
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Dr. Lilian, who hosted the IABC World Conference 2022 digital communications strategy masterclass, “Six ways to sharpen your digital acumen with leading digital marketing executive and data scientist.”
Tune in to get Dr. Lilian’s perspective on the latest trends in digital communications, her advice for aspiring solopreneurs, her observations from the classroom, how GC4W blossomed from a Twitter account and more.
More From Dr. Lilian
· “Why You Need to Prioritize Direct-To-Consumer Strategies" (Entrepreneur)
· Designing Your Desired Future Self (TEDx American University of Paris)
31 – Charlene SanJenko on Brands That Shift to Lift
Charlene SanJenko is a two-time Founder, Impact Producer, and Modern-Day Medicine Woman — and media is her medicine. She’s taken her background in impact investing and applied it to advertising, asking the question “What if we brokered impact media deals like we do any other business deal?” In other words, how can advertising dollars shift toward more progressive goals that do good for society?
Tune in as she sits down with IABC Executive Director Peter Finn to discuss her company, reGEN media, the role communicators can play in regenerative media and more.
As part of her work, SanJenko is conducting market research through the “50 Fabulous Brands” campaign. Learn how some brands are shifting into a more progressive advertising space and where others can help fill in the gap when it comes to impact advertising.
Learn more about Charlene and what sparked this campaign in the Catalyst article, “Walk the Walk and Talk the Talk — Will Your Brand Shift-to-Lift?”
||
LINKS
*Episode*
https://catalyst.iabc.com/Articles/walk-the-walk-and-talk-the-talk-will-your-brand-shift-to-lift | https://www.regenimpactmedia.com/50-fab-brands/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
30 – Polarization and Corporate Activism With Fred Cook (Golin, USC Annenberg)
EDITOR’S NOTE: This episode briefly discusses how companies might respond in the wake of Roe v. Wade being overturned, and was recorded prior the U.S. Supreme Court’s decision to do so on June 24.
According to the USC Center for Public Relation’s 2022 Global Communication Report, “The Future of Corporate Activism,” 85% of PR professionals believe business can play a meaningful role in addressing the polarization that’s being experienced today.
IABC Executive Director Peter Finn sat down with Fred Cook, chair emeritus at Golin and director for the USC Center for Public Relations, to dive into this report. Tune in to learn more about what opportunities this affords communicators, Cook’s observations of the next generation based on his work at USC, strategies to meaningfully engage in corporate activism, companies that are setting the standard and more.
Access the report online here: https://annenberg.usc.edu/research/center-public-relations/global-communication-report
||
LINKS
*Episode*
https://annenberg.usc.edu/research/center-public-relations/global-communication-report
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
29 – The Reality of Holograms With Ziena Jalil and Natasha Meleisea, World Conference 2022 Panelists
Holograms: a technology that was once a plot device in sci-fi movies is now more commonplace in business communications than the average person might think.
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Ziena Jalil and Natasha Meleisea, who are intimately familiar with using this emerging technology. Tune in for a preview of their World Conference session, “Connecting Via Technology to Address Covid, Climate Change and Conflict,” and learn how people across New Zealand and the Pacific came together via hologram at the height of the pandemic to strengthen their communities. Plus, get Ziena and Natasha’s insights on what the future of this technology holds for communicators.
IABC World Conference 2022 takes place 26-29 June. Register today to be a part of it in New York, New York!
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
28 – Exploring the Metaverse With Jo Eyre
The birth of the metaverse is offering communicators a new space to explore. What is there to look forward to? How can we prepare ourselves and our organizations? Do we all need VR headsets at our desks? These are some of the questions Jo Eyre will answer in her World Conference 2022 session, “The Communicator’s Guide to the Metaverse,” on Tuesday 28 June.
IABC Executive Director Peter Finn sat down with Jo for a preview of her session. Tune in to hear how she came to explore this emerging platform, ethical considerations for the metaverse, how to avoid shiny object syndrome and more.
IABC World Conference 2022 takes place 26-29 June. Register today to be a part of it in New York, New York!
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
27 – Sharpening Your Societal Acumen With Oscar Suris, Edelman New York
Oscar Suris got his start in journalism, including time as a staff writer for The Wall Street Journal, and eventually transitioned to corporate communications. Over the course of 20 years, he has counseled like State Farm and Goodyear, and served in senior leadership roles at Ford Motor Company and an executive role at Wells Fargo. Today, he is the president of Edelman New York.
IABC Executive Director Peter Finn sat down with Suris to learn more about his career path, from how journalism laid a foundation for communications, to the ways in which he navigated crises in the auto industry and started his career at Wells Fargo on the heels of the housing market crash.
Tune in to learn from Suris’s storied career, plus his insights on societal acumen, the power of curiosity, the latest from the Edelman Trust Barometer and more.
Looking for more insights from Edelman? Lisa Osborne Ross, chief executive officer of Edelman U.S. will be a keynote speaker at the IABC World Conference 2022. The event returns in person in New York City, 26-29 June. Secure your spot and register today!
||
LINKS
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/ | https://www.edelman.com/trust/2022-trust-barometer
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
26 – Digital Marketing With Dr. Lilian Ajayi-Ore, Columbia University, NYU
Dr. Lilian Ajayi-Ore has had a rich, remarkable career that spans work with the United Nations, the creation of the award-winning Global Connections for Women Foundation (GC4W), teaching the next generation of communicators at Columbia and NYU, and so much more.
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Dr. Lilian, who will host the World Conference 2022 digital communications strategy masterclass, “Six ways to sharpen your digital acumen with leading digital marketing executive and data scientist.”
Tune in to get Dr. Lilian’s perspective on the latest trends in digital communications, her advice for aspiring solopreneurs, her observations from the classroom, how GC4W blossomed from a Twitter account and more.
The IABC World Conference 2022 takes place in New York City. Secure your spot and register today!
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/ | “Why You Need to Prioritize Direct-To-Consumer Strategies" | Designing Your Desired Future Self
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
25 – Microsoft’s Frank Shaw on the Intersection of Communication and Tech
Frank Shaw started his career in the Marines, with aspirations to be a pilot. After a series of changes, he found himself at the intersection of communication and tech. Today he serves as the corporate vice president of communications at Microsoft and will be the opening keynote at the IABC World Conference 2022.
Tune in to learn more about this fascinating career journey, plus Frank’s thoughts on the power of authenticity, trends he’s seeing in the tech space, his advice for the next generation of communicators, how his team at Microsoft chooses to speak on social issues and more.
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
24 – Chris Lee on Gallagher’s State of the Sector 2022 Report
ABOUT THE EPISODE
In the latest episode of PodCatalyst, IABC Executive Director Peter Finn dives into the Gallagher’s State of the Sector 2022 report with Chris Lee, vice president of communications for Gallagher’s employee communication and experience practice.
Listen to this episode to learn more about:
- Key takeaways and insights from this year’s report, including how a full year of working within the era of COVID-19 impacted findings compared to years past
- Communicators’ top challenges (disengaged employees) and top priorities (engaging teams around purpose and strategy) for 2022, and the opportunity that leaves communicators
- The shift to rewarding employees based on outcomes rather than optics, and how that be an antidote to the effects of Great Resignation
- The value of communicators’ achieving strategic adviser status by building relationships with senior leaders
Last year, PodCatalyst featured Gallagher’s Ben Reynolds to discuss the State of the Sector 2021 report. Listen to that episode here.
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://catalyst.iabc.com/Podcasts/Podcasts-Article/podcatalyst-episode-4-gallaghers-state-of-the-sector-report| https://www.ajg.com/employeeexperience/state-of-the-sector-2022/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/
||
23 – A Closer Look at World Conference 2022 With Zora Artis
ABOUT THE EPISODE
In the latest episode of PodCatalyst, IABC Executive Director Peter Finn sat down with Zora Artis, CEO of Artis Advisory cofounder of The Alignment People and chair of the IABC World Conference 2022 Program Advisory Committee (PAC).
Listen to this episode to learn more about:
- The thought process and longevity behind this year’s conference theme, “Communication can _______”
- What’s new at this year’s event, including a strategic advisor forum and a digital acumen masterclasses
- The design-sprint workshop, Catalyst for Climate, which dives into how communication can be an advocate for change
- The vision for future IABC World Conferences
The IABC World Conference 2022 takes place in New York, 26-29 June. Learn more and register today.
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/ | https://wc.iabc.com/attend/conference-registration
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
22 – Executive Coaching and Consulting With David Albritton
ABOUT THE EPISODE
In the latest episode of PodCatalyst, IABC Executive Director Peter Finn sat down with David Albritton, who has had an interesting and varied career path, from being in the Navy to working for Amazon Web Services and now leading Nineteen88 Strategies, an executive coaching business.
Listen to this episode to learn more about:
- Lessons David carried with him as he transitioned from the Navy to civilian life, including "developing a fearlessness" in your career
- Best practices for gaining new clients for a consulting business
- The value of mentorship and how to make the most of such a relationship
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://www.1988strategies.com/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
21 – Page’s Roger Bolton and the Influence of the Communicator
ABOUT THE EPISODE
In the latest episode of PodCatalyst, IABC Executive Director Peter Finn sat down with Roger Bolton, who has had a remarkable, varied and successful career — from his early days serving under President George H.W. Bush, to roles at IBM and Aetna, and now as president of the Arthur W. Page Society (Page).
Listen to this episode to learn more about:
- How Roger became more than “just a PR guy” in his role at Aetna, earning the trust of the CEO and leading a massive culture change that helped the company turn the corner in physician acceptance
- Current projects in the works at Page, from research and thought leadership to meaningful DEI efforts
- Advice for communicators looking to take their career to the executive level
- Insights as to how communicators are increasingly becoming senior strategic partners
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://page.org/ | https://catalyst.iabc.com/Podcasts/Podcasts-Article/podcatalyst-episode-21-pages-roger-bolton-and-the-influence-of-the-communicator
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
20 – Journalistic Standards and Ethics With CNN’s Fuzz Hogan
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with CNN’s Fuzz Hogan, who currently serves as senior editor for The Row. Hogan discusses his career history with CNN and his commitment to ensuring stories meet high standards of storytelling, clarity, accuracy, quality, fairness and balance.
Listen to this episode to hear more about:
- The risks and rewards of publishing and engaging with audiences in real-time
- Best practices for communication strategists and media representatives
- Examples and strategies for maintaining ethical standards
- The greatest opportunities on the horizon for communicators
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://twitter.com/fuzzhogan | https://catalyst.iabc.com/Podcasts| https://catalyst.iabc.com/Podcasts/Podcasts-Article/podcatalyst-episode-19-business-communication-ethics
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
19 – Business Communication Ethics
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Barbara Puffer, MA, ABC, IABC Fellow. Puffer is a contributing author in IABC’s recently launched book, “The IABC Guide for Practical Business Communication: A Global Standard Primer.” Puffer’s chapter explores the role of ethics in business communication.
Listen to this episode to hear more about:
- The communicator’s responsibility to uphold ethics
- Foundational beliefs and skills communicators need for ethical business communication
- Future ethical communication challenges on the horizon and the tools available
"The IABC Guide for Practical Business Communication” is now available for purchase worldwide. Click here to preview the first chapter and purchase your copy.
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://catalyst.iabc.com/Business-Acumen/Business-Acumen-Article/read-chapter-1-of-the-iabc-guide-for-practical-business-communication
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
18 – Branding With Confidence
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Mark Schumann, ABC, IABC Fellow. Schumann, a past IABC IEB Chair, is a contributing author for IABC’s recently launched book, “The IABC Guide for Practical Business Communication: A Global Standard Primer.” Schumann’s chapter explores how communication skills can articulate brand value to establish and sustain consumer confidence.
Listen to this episode to hear more about:
- What it takes to create brand confidence
- Making brands stand out via courageous leadership
- Managing the socialization of a brand
- How this new book is a picture of the value of the communication profession
Plus, Schumann shares how New York City — home to the IABC World Conference 2022 — has gotten its branding right while emerging from the pandemic.
"The IABC Guide for Practical Business Communication” is now available for purchase worldwide. Click here to preview the first chapter and purchase your copy.
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://catalyst.iabc.com/Business-Acumen/Business-Acumen-Article/read-chapter-1-of-the-iabc-guide-for-practical-business-communication|
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
17 – ABM EnhancedClean: A Gold Quill Award-Winning Campaign
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Cary Bainbridge, chief marketing officer for the facility management provider ABM. In 2021, Bainbridge and her team received Gold Quill Awards for their campaign, ABM EnhancedClean. The campaign was designed in partnership with infectious disease experts to instill consumer confidence throughout the pandemic, and it involved collaboration across teams within the ABM space.
Listen to this episode to hear more about:
- Establishing confidence in a time when there is so much conflicting information
- The necessity of a culture of collaboration
- The value communications brings across functions to teammates and clients alike
- Advice for communication professionals planning to submit to the Gold Quill Awards (hint: measurement, specificity and clarity are key contributors to an award-winning campaign)
The 2022 Gold Quill Awards program is now open! For details about how to enter, visit the Gold Quill website. The early-bird submission deadline is 9 January 2022. Looking for inspiration? Check out the Gold Quill section of Catalyst to review case studies and best practices from past recipients.
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://gq.iabc.com/ | https://catalyst.iabc.com/Gold-Quill
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
16 – Corporations and Consulting With Liz Roch
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with communications consultant Liz Roch. With more than 20 years of experience in communications, including her time at United Airlines and Walgreens, Roch is passionate about finding the right mix between partnership, strategy, message and tools to support change, create active involvement, generate understanding and build commitment to the course a company and its leaders are charting.
Listen to this episode to hear more about:
- A career that spans corporations and consulting
- Insights about the biggest challenges communicators face today
- How communicators “connect the dots” across an organization
- Advice for communicators who are just starting out in the industry
- How communication professionals can advocate for themselves and the profession
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
15 – #TakeCareInCOVID
ABOUT THE EPISODE
Friendship Centres facilitate Indigenous people’s transitions from rural, remote and reserve life to Canada’s cities. They are the first point of contact to connect many people to culturally based socio-economic programs and services.
During the pandemic, this was more urgent than ever, given the higher risk and impact of COVID-19 on Indigenous people. Learn how #TakeCareInCOVID, a Gold Quill Award-winning campaign, helped deliver authentic messaging during the pandemic’s most urgent moments and gave NAFC a seat at the table to make decisions beyond the campaign.
Want to see the campaign in action? Take a look at this Facebook post from NAFC, featuring Anishinaabe comedian Ryan McMahon, as mentioned in the episode.
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/ |
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/
14 – Evolution in Leadership Communications: No More Town Halls
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with IABC World Conference 2021 presenters Elizabeth Williams and Andrew Brown, co-founders of The Academy of Business Communications, for a deep-dive into the evolutions of leadership communications.
Listen to this episode to learn about:
- Why the traditional town hall is broken, and what inspired this topic for their World Conference presentation
- Real-life success stories of organizations that are rethinking how to approach town halls
- Advice for communicators seeking buy-in to present new ways of leadership communications
- How to build alignment and trust among employees, especially in challenging times
Like what you hear? Revisit “No More Town Hall Meetings and Other Evolutions in Leadership Communications” by purchasing World Conference recordings or the All-Access Pass.
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://catalyst.iabc.com/Podcasts/Podcasts-Article/podcatalyst-episode-14-evolution-in-leadership-communications-no-more-town-halls | https://wc.iabc.com/ | https://wc.iabc.com/Registration/Purchase-Recordings| https://academyofbusinesscommunications.com/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcsnaps/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/
13 – Stronger Together — A Look at IABC’s Strategic Plan With Danielle Bond, IEB Chair
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn sat down with IABC International Executive Board (IEB) Chair Danielle Bond to discuss Stronger Together, IABC’s new strategic plan, comprising six pillars that will drive the association forward over the next four years.
Listen to this episode to learn about:
- How this plan will lay a foundation to build a stronger network of communication professionals, driven by a shared passion of using communication to make businesses more successful
- The role digital transformation and data will play in the future of IABC and members’ experience
- The exciting opportunity communication professionals have to weigh in on important, macro changes impacting the world, like climate crisis, sustainable business practices and more
- How IABC members can get involved and help shape the future of the organization
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcsnaps/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/
12 – AI and the Internet of Behaviors in Communications — A World Conference Preview
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn catches up with IABC Trends Watch Task Force member Donna Itzoe, senior vice president of communications and marketing for Global Medical Response.
At the virtual IABC World Conference 2021, Itzoe, along with Trends Watch Task Force Chair Joanne Henry, will deep dive into the role of the communicator in relation to artificial intelligence (AI) and the Internet of Behaviors (IoB) — one of the six leading trends from the task force’s recent research report. The insights from this panel discussion will keep you thinking long after the conference ends.
Listen to this episode to hear more about:
- What communicators can learn from AI and the IoB
- Real-life examples of how data from AI and the IoB were being used during the pandemic
- The influence communicators can have when this technology is used properly
- What attendees will learn from Itzoe and Henry’s World Conference presentation
Like what you hear? Don’t miss “It’s Time to See and Manage the Impact of Global Trends,” 4:40–5:10 p.m. PDT on 28 June (12:40–1:10 a.m. BST, 29 June; 9:40–10:10 a.m. AEST, 29 June), plus many other inspiring sessions during the virtual IABC World Conference 2021, 28–30 June. Register now to secure your spot for this top-tier virtual event, and look forward to connecting with communication professionals from around the globe.
||
LINKS
*Episode*
https://www.iabc.com/ | https://catalyst.iabc.com/ | https://wc.iabc.com/ | https://catalyst.iabc.com/Innovation/Innovation-Article/the-future-of-communications-6-trends-to-watch| https://catalyst.iabc.com/Innovation/Innovation-Article/communicators-as-the-ultimate-integrators-of-the-human-experience| https://catalyst.iabc.com/Innovation/Innovation-Article/disinformation-and-deepfakes-fuel-growing-mistrust| https://wc.iabc.com/Conference-Information/Schedule-of-Events/| https://wc.iabc.com/Registration/Attendee-Registration
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld| https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
https://www.iabc.com/ | https://catalyst.iabc.com/ | https://wc.iabc.com/
11 – Inclusive Virtual Experiences — A World Conference Preview With Anthony DeVergillo
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn sat down with IABC World Conference 2021 presenter Anthony DeVergillo, internal digital communications associate for Amicus Therapeutics.
DeVergillo’s presentation, “Inclusive Virtual Experiences in a Post-COVID World,” focuses on why virtual aspects should continue even when we return to in-person events. Here, DeVergillo previews this session, which will feature stories and personal experiences that highlight the importance of inclusivity in virtual events.
Listen to this episode to hear more about:
- Why communicators should prioritize virtual inclusivity and organizations that are getting it right
- The future of online accessibility and inclusion
- How communicators can help make meaningful change for inclusivity in the virtual space
Like what you hear? Don’t miss “Inclusive Virtual Experiences in a Post-COVID World,” on 28 June at 3:20–3:40 p.m. PDT (11:20–11:40 p.m. BST, 28 June; 8:20–8:40 a.m. AEST, 29 June), plus many other inspiring sessions during the virtual IABC World Conference 2021, 28–30 June.
Register now to secure your spot for this top-tier virtual event, and look forward to connecting with communication professionals from around the globe.
||
TRANSCRIPT
Visit Catalyst for a full episode transcript: https://catalyst.iabc.com/Podcasts/Podcasts-Article/podcatalyst-episode-11-inclusive-virtual-experiences-a-world-conference-preview-with-anthony-devergillo
||
LINKS
*Episode*
https://www.iabc.com/ | https://catalyst.iabc.com/ | https://wc.iabc.com/ | https://wc.iabc.com/Conference-Information/Schedule-of-Events/| https://wc.iabc.com/Registration/Attendee-Registration
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld| https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
https://www.iabc.com/ | https://catalyst.iabc.com/ | https://wc.iabc.com/
10 – The Mind is a Muscle
ABOUT THE EPISODE
In the latest episode of PodCatalyst, IABC Executive Director Peter Finn sat down with Pooja Kamat and Simon Monger, SCMP®.
As board members of the IABC UK & Ireland chapter, Kamat and Monger recently helped plan a mental health-focused webinar, with four prominent speakers who shared best practices and tips for communicators.
Listen to this episode to hear more about:
- Ways to practice self-care, like treating yourself as your own best friend and thinking of the mind as a muscle to exercise
- How leadership behaviors impact employee well-being
- How the stigma around mental health is changing and what that means for the future
- How IABC UK & Ireland’s virtual drinks program has helped members come together across the world
IABC members interested in learning about the UK & Ireland chapter’s mental health webinar, inspiration for your own chapter programming and more can reach out to iabcuk@gmail.com.
||
LINKS
*Episode*
https://www.iabc.com/ | https://catalyst.iabc.com/ | iabcuk@gmail.com
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
9 – IABC World Conference 2021 — ‘A Rallying Cry for Communicators’
ABOUT THE EPISODE
Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession.
In this special edition episode of PodCatalyst, IABC Executive Director Peter Finn introduces a conversation between IEB Chair Bonnie Caver and Program Advisory Committee (PAC) Chair Jane Mitchell, FRSA, incoming IABC Fellow.
Caver and Mitchell sit down to discuss and preview the truly global, virtual IABC World Conference 2021(28-30 June). Mitchell shares insights about the two keynote presentations, the meaning behind the 2021 conference theme “It’s About Time,” and how this conference is a rallying cry for communicators to focus on their collective strength and ability to impact the world around them.
Listen to the episode and register now to secure your spot for this top-tier virtual event.
||
LINKS
*Episode*
https://www.iabc.com/ | https://catalyst.iabc.com/ | https://wc.iabc.com/ | https://wc.iabc.com/Registration/Attendee-Registration
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
8 – The DEI Journey and Shifting Mindsets
ABOUT THE EPISODE
Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession.
IABC Executive Director Peter Finn sat down with Maya Bordeaux, JD, MBA, founder and senior strategist at Lead With Love Consulting LLC. Bordeaux — a long-time champion for diversity and inclusion, former HR executive and consultant — says her self-proclaimed superpower is inspiring people to be the best version of themselves.
Listen to this episode to hear more about:
- What inspired Bordeaux to create Lead With Love Consulting
- How to prioritize and measure diversity and inclusion in the workplace
- How successful DEI efforts involve shifting mindsets
- How communication fits into a sound DEI strategy
- Advice for IABC members considering entrepreneurship
||
LINKS
*Episode*
https://www.iabc.com/ | https://catalyst.iabc.com/ | https://www.leadwithloveconsulting.com/
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
7 – The New Language of Leadership
ABOUT THE EPISODE
Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession.
IABC Executive Director Peter Finn sat down with Catherine Ducharme, ACC, CLC, co-founder of Fluency Leadership, career communicator, past chair of IABC Canada West Region and opening keynote speaker at the IABC 2021 Leadership Institute.
Listen to this episode to hear more about:
- The five fluencies of the new language of leadership
- The evolution of leadership to a more people-centric approach
- Leadership skills that have emerged from the COVID-19 pandemic
- How IABC offers opportunities to flex your leadership muscles
- The role leaders play in helping their people unlock curiosity
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/| https://www.fluencyleadership.com/
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
6 – Engaging the Next Generation of Communicators
ABOUT THE EPISODE
Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession.
IABC Executive Director Peter Finn sat down with Ron Culp, independent consultant and professional director of the public relations and advertising MA program at DePaul University.
Listen to this episode with lived examples from Culp to learn more about:
- Ways digital literacy is helping the next generation of communication professionals use critical thinking skills and combat misinformation
- Why communicators should seek to understand business acumen, with examples of real-world experience from Culp
- The need for and benefits of radical transparency within communications
- How transformative change within an organization can come from internal communications
||
LINKS
*Episode*
https://www.iabc.com/ | https://catalyst.iabc.com/ | https://www.depaul.edu/
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
5 – Collaborating With the Global Alliance
ABOUT THE EPISODE
Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession. IABC recently joined the Global Alliance, and in this episode, IABC Executive Director Peter Finn sat down with Justin Green, president of the Global Alliance to learn more about the organization, its growth, how it’s been engaging with the industry throughout COVID-19 and opportunities for IABC and similar organizations to collaborate with the Global Alliance.
This episode of PodCatalyst was recorded as part of the Global Alliance’s "Global Trends and Communication Transformation Month," taking place during March 2021.
||
LINKS
*Episode*
https://www.iabc.com/ | https://www.globalalliancepr.org/
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
4 – Gallagher’s State of the Sector Report
ABOUT THE EPISODE
Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession. In this episode, IABC Executive Director Peter Finn dives into the 2021 State of the Sector report from Gallagher with Ben Reynolds. As global practice managing director at Gallagher, Reynolds walks through findings of the report and the current landscape for communicators.
||
LINKS
*Episode*
https://www.iabc.com/ | https://www.iabc.com/professional-development/webinars/|
https://www.ajg.com/employeeexperience/
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
3 – Uncovering Unconscious Biases
ABOUT THE EPISODE
The latest episode of PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession, is now available. In this engaging conversation, IABC Executive Director Peter Finn sits down with Smita Tharoor, a noted expert on unconscious biases. The co-founder of Culturelytics and founder of Tharoor Associates, Tharoor is also the closing keynote for the IABC 2021 Leadership Institute, presenting “Being Dynamic in a Pandemic.”
||
LINKS
*Episode*
https://www.iabc.com/ | https://tharoorassociates.com/stories-of-unconscious-bias/ | http://www.culturelytics.ai/ | https://tharoorassociates.com/
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
2 – Emerging Trends and Building Trust in 2021
ABOUT THE EPISODE
Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession. In this episode, IABC Executive Director Peter Finn sits down with IABC member Jessica Nunez, founder of TruePoint Communications. In this conversation, Nunez reflects on the experiences and learnings from 2020, looks ahead to the emerging trends of 2021 and shares how building and maintaining trust is a key component to the role of the communicator.
||
LINKS
*Episode*
https://www.iabc.com/ | https://www.truepointagency.com/
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
1 – Introducing PodCatalyst
ABOUT THE EPISODE
Welcome to the inaugural episode of PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession. In this episode, IABC IEB Chair Bonnie Caver joins IABC Executive Director Peter Finn to take a look back at the adventure that was 2020, and explore what’s next for IABC and the communication profession in 2021 and beyond.
||
LINKS
*Episode*
https://www.iabc.com/ | https://www.edelman.com/trustbarometer
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
COVID 19, Diversity, and 10,000 Thanks. Ep 300
Hello and welcome to this special edition of the IABC International Podcast. My name is Dan Gold, and on this episode we're taking a look forward to the season 3 of the podcast.
The first guest of the new season will be Bonnie Caver the 2020 - 2021 Chair of the International Executive Board of IABC. I am very thankful that she has agreed to kick off episode 301 which will be coming soon.
--
As you know, times are very challenging as a result of the COVID 19 pandemic. It's a global event that has sent shockwaves through families, communities and whole countries. Through the darkest of times, I have been so proud of those who have stepped up when it comes to putting the health of others first by protecting themselves. I also give thanks to all the people on the front line who have taken care of us, kept us safe and worked to keep us healthy.
The downside of the pandemic is that lives have been lost, and the hearts broken of those left behind. Let's always celebrate and remember the good of those no longer with us. With each person may their story live on to give hope to the next generation.
--
I am curious about people, nature and the world, and I learn through storytelling. I have dedicated my career to helping people and organizations gain a voice to tell their stories. I am deeply thankful to work with many great storytellers.
As a result of this there was a long-told story that I needed to hear, and more importantly act on.
In terms of diversity I have always aimed to have balance through the people and stories that we have featured on the IABC International Podcast. I feel more than ever that this is the time that our podcast should be more, when it comes to diversity and inclusion. So I have been actively working to invite new people to take on the role of presenter and producers of the podcast. This search is not yet complete, but I know from the people who have already expressed interest, that diversity will be at the heart of what we do.
I was thinking of not producing this episode, but in the interest of transparency and out of respect for you the listener, a sudden change would be unexplained, and I wanted you to know that this change is so important to me.
Regardless of having dyslexia in an industry that values the written word, I have mostly felt included and not marginalised. IABC is so welcoming, and I am proud that the Diversity and Inclusion team actively addresses neurodiversity.
The inclusion of people who are neurodiverse is important to me, and I am proud of how far private industry and the public sector have come when it comes to valuing ideas, problem solving and not just focusing on writing. Technology including AI and grammar apps are helping people previously excluded from the communication profession find a home. Facts and stories told through imagery, video and audio are equally as impactful and meaningful as the written word.
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I sincerely thank Ginger, Stephanie, Mike, Micayla, Sharon, Zora and so many more for believing in the podcast as a vehicle to tell the stories from within IABC. I know that it is going to go from strength to strength with the support of Jeff Price from Smith Bucklin and IABC.
In collaboration with Austin Staton, we will be working together to bring you the next season of the IABC International Podcast. At this time I have to say thank you to Martin Charlton Communications for financially supporting the production of the podcast without ever asking for anything in return. That giving has helped people connect internationally through the stories told.
Thank you for listening.
Music is from soundcloud.com/joakimkarud and soundcloud.com/ikson.
This is an IABC Production.
Building a workforce community as the World goes in to quarantine. How one organization focused on their people throughout lockdown. Ep 232
Welcome to episode 232 of the IABC International Podcast. On this episode we're speaking with IABC Gold Quill Award winner MacKenzie Fitzgerald about Keeping Them Coming Back: Building Employee Loyalty Through Accelerated Engagement. It's an interesting conversation from the wider point of view of integrating two organizations following either a merger or a takeover.
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Former guest of the IABC International Podcast, Howard Krais has written an article with Mike Pounsford, and Kevin Ruck for the IABC website on Transforming how organizations listen to their people.
It's clear that listening to employees is critical to improving performance, decision making and well-being, and most communicators would agree with this, but when it comes to looking at what organizations really value from their communication function, listening appears a long way down the list.
This article features great research and tools for you to take to your leadership to highlight the importance of professional communicators being a key part of the listening process.
From passive, to deep listening, this article has a lot to say find out more here.
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The IABC Academy provides online professional development for business communicators to help advance their careers and generate real business results for their organizations.
Our online workshops offer in-depth learning to build critical skills and knowledge. Through live, on-demand and self-paced workshops by leading experts in their fields, IABC Academy participants get exceptional instruction that supports long-term problem-solving and enhances career growth, now and into the future.
Learn more and enroll on online courses.
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Thank you for listening. Please share the IABC International Podcast with your colleagues and subscribe to ensure that you don't miss an episode.
Follow us for updates and behind the scenes content. Instagram.com/iabcpodcast, Twitter.com/iabcpodcast
Music is from Joakim Karud (soundcloud.com/joakimkarud) and Ikson (soundcloud.com/ikson).
Produced and Presented by Dan Gold
This is an IABC Production.
Are you really a rock star? See how Buck used pop culture to engage with their client's staff. Ep. 231
Welcome to episode 231 of the IABC International Podcast. On this episode Elizabeth Williams Principal, National Creative Director from Buck talks about how they work with one of their clients from the entertainment world leveraging pop culture to create positive impact when it comes to engaging with staff about their benefits. #IABCGQ
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On the IABC website you'll always find powerful, relevant articles to help your professional communication practice. One of the latest articles is from Cheryl Ross entitled Help Leaders Navigate Layoffs: Increase visibility to gain employees’ trust.
Read article in full.
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Thanks for listening to this episode. Connect with us on Twitter and Instagram for exclusive podcast content.
A gold star for everyone who shares this with a friend :)
Music is from Joakim Karud and Ikson,
Produced and presented by Dan Gold
This is an IABC production.
Establishing customer excellence principles to address staff morale, reduce complaints, and provide better service for vulnerable people...A Gold Quill Winning Case Study - Ep. 230
Welcome to the IABC International Podcast, on this episode Megan Osborne joins us to talk about how they won an IABC Gold Quill Award.
NSW Trustee & Guardian is a state government agency that provides Will-making and deceased estate administration services and can also be appointed by a court or tribunal to act as a person’s financial manager and/or guardian if they lack the ability to make decisions for themselves because they have a disability.
As an organisation with a purpose statement ‘To protect, promote and support the rights, dignity, wishes and choices of our customers’ having a shared language and understanding of how to achieve this to a high standard was a missing piece of the puzzle.
Insights showed there was an opportunity to improve customer service. Customer satisfaction was either low or declining, complaints were on the rise and staff morale was down following an organisational restructure in 2016.
NSW Trustee & Guardian’s Communications & Engagement team worked to develop the Customer Excellence Principles Team Activities as a tool to turn this around and embed a culture of customer service excellence.
Read this excellent article in full with photos and metrics on the IABC New South Wales website.
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Didn't make it to the IABC Virtual World Conference? You can still register to have access to all of the sessions for 12 months. wc.iabc.com
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Share this free podcast with colleagues - they'll thank you for it.
Music is from Joakim Karud (soundcloud.com/joakimkarud) and Ikson (soundcloud.com/ikson)
Produced and presented by Dan Gold
This is an IABC Production
Guest Podcast Episode: What’s next? IABC roundtable on the impact of Coronavirus. Ep. 229
This is not a regular episode of the IABC International Podcast, but an opportunity for you to experience the influence that the IABC Fellows have to audiences around the world. Kate Macauley's The Internal Comms Podcast invited Fellows Jennifer Wah, Brad Whitworth and Neil Griffiths to a roundtable discussion on the impact of Coronavirus.
It's wonderful to hear from these icons of our profession, offering their insights which you can use to inform and guide your organization, wherever you are in the world.
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Can we start to make some predictions about how this global pandemic might impact business, leadership and, in turn, communications? The economists are predicting a global recession.
So, clearly there will be some negative consequences for business to grapple with for some time to come, but some positives have emerged from this crisis. Communicators have been thrown into the spotlight, our leaders are showing up with more authenticity and there is new-found appreciation for those who work on the frontline of our organisations.
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Subscribe to Kate's podcast and for more insights from the IABC Fellows, stay up to date with the latest edition of the Circle of Fellows podcast,
Thanks for listening to this episode, if you have a professional communication or marketing podcast, let us know and we'll share it with our community.
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Thank you above and beyond for sharing the podcast with IABC. You can find out more about their services at https://abcomm.co.uk/
The Internal Comms Podcast with Kate Macauley, Copyright above and beyond. Reproduced with permission.