Mastering Digital with iLEAD et al

Get ready for an exceptional treat in the latest episode of Mastering Digital with iLEAD et al! Join us as we warmly welcome Morgan McLeod, the renowned South African TikTok sensation. Together, we'll embark on a deep dive into the world of TikTok marketing, sparking an engaging conversation about how brands can harness the full potential of this dynamic platform to elevate their marketing strategies.

Key Episode Insights:

• Redefining TikTok Marketing: Explore the innovative approach of reshaping marketing norms on TikTok.
• Unleashing Awareness: Learn the art of raising brand awareness through TikTok's captivating platform.
• Journey into Expertise: Gain insights into Morgan McLeod's journey and her expert perspective on TikTok marketing.
• Mastering Paid Media on TikTok: Navigate the realm of paid advertising within the TikTok universe.
• Exploring Industry Dynamics: Discover intriguing insights from various industries that have embraced TikTok successfully.
• Measuring TikTok Triumph: Understand the metrics and strategies for gauging success on TikTok.
• The TikTok-SEO Nexus: Dive into the intersection of TikTok and SEO, and how it influences digital marketing.
• Monthly Strategy Unveiled: Peek behind the curtain to understand the monthly TikTok strategy deployment process, and the roles of both our expert team and clients.

Join us for an enlightening conversation that will revolutionise your perception of TikTok marketing. If you're eager to captivate Gen-Z and Millennials and propel your brand to extraordinary heights, this episode is an absolute must-listen. Tune in now and unlock the limitless potential of TikTok for your business!

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Welcome to the latest episode of Mastering Digital with iLEAD et al! In this enlightening episode, we're revisiting a topic that we explored back in January 2023 - Google Analytics 4 (GA4). At that time, we were all navigating the uncharted waters of this groundbreaking tool, but as time has passed, we've accumulated valuable insights. Join us as we delve deep into GA4's journey and its pivotal role in the world of data analysis.

Our guest for this episode is Renier Truter, who works as a Digital Campaign Director at iLEAD et al and boasts an impressive 13-year track record of running award-winning campaigns on Google.

Back in January, there was palpable apprehension surrounding GA4. However, Renier foresaw that the industry would ultimately embrace it as the new standard. Has this foresight proven accurate? We'll find out.

The iLEAD et al team has not only adeptly implemented GA4 for numerous businesses but has also harnessed its capabilities for reporting and analysing campaign data. We'll embark on a comprehensive comparison of GA4 and Universal Analytics, uncovering their respective strengths and weaknesses.

One of the primary concerns centred around the transition from Universal Analytics to GA4 and its impact on data accuracy. Enhanced Conversions and the prominence of "hashed" data were at the forefront. Renier will share his team's strategies for bridging this gap.

Reporting challenges have also emerged, particularly in the context of year-over-year data comparisons. GA4 records sessions differently, resulting in disparities. We'll delve into whether it's prudent to compare GA4 data with UA data.

But there's more! Renier will shed light on the delay in data recording within GA4 and provide valuable guidance on addressing this challenge when conducting week-to-week sales comparisons.

So, is GA4 a valuable ally or a potential hurdle in the realm of data analysis? The final verdict awaits! Tune in to this episode to unravel the intricacies of Google Analytics 4 and acquire a clearer perspective on its future in the digital marketing landscape. Don't miss it!

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Immerse yourself in the realm of eCommerce transformation and conversion mastery as we gear up for the electrifying Black Friday Cyber Monday season! Join us in this exhilarating episode of Mastering Digital with iLEAD et al, where we unveil the enigmatic secrets of eCommerce website optimisation that propel conversions to new heights. Within this riveting conversation, we're absolutely delighted to introduce our esteemed guest, Mario Toscano, the driving force behind Ask Mario. With a treasure trove of eCommerce experience and an unparalleled specialisation in website conversion optimisation, Mario stands ready to lead you through every juncture of your digital retail expedition.

In this episode, we delve into the following key topics:

• Decoding Conversion Challenges
• Designing User-Centric Experiences
• Mastery of Product Pages
• Combating Cart Abandonment
• Excelling in the Mobile Experience 
• Harnessing the Power of Personalisation
• Leveraging the Might of Social Proof
• Navigating Evolving eCommerce Trends

Whether you're a seasoned eCommerce aficionado or just embarking on your digital journey, this episode brims with actionable insights guaranteed to elevate your conversion game. Tune in as Mario Toscano and your host, the dynamic Nadine Swart, unravel the road to eCommerce triumph!

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Welcome to another power-packed episode of Mastering Digital with iLEAD et al. Today, we're delving deep into our bread and butter, the realm of Google Ads. Sure, you've heard about best practices, but there's a wealth of untold knowledge that we've accumulated over our almost two decades of experience in the field. Today, we're peeling back the curtain and sharing the secrets that set us apart.

In this episode, we're privileged to have De Wet du Plessis, Campaign Director joining us. De Wet has been doing groundbreaking work on accounts both big and small at iLEAD et al for over 10 years. When we say that we are the best of the best, people like De Wet are who we refer to.

No more regurgitating theory from digital marketing courses or Google certifications – we're diving into real-world learnings that our Google experts have gained through countless victories and occasional setbacks.

Here are some of the captivating insights we'll be exploring with De Wet:

• Defining KPIs for the First Time
• Creating Professional Creative Assets without Breaking the Bank
• Ensuring Correct Tracking Implementation
• Unravelling the Significance of Supplemental Feeds in Merchant Centre
• Navigating Pitfalls with Value-Based Bidding
• Google's 1st Party Data Strategies Unleashed
• The First 3 Months of a Campaign - Optimising for Success

Don't miss out on this enriching conversation with De Wet du Plessis, where we lift the veil on Google Ads' hidden gems. Tune in now and get ready to elevate your digital marketing game to new heights!

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In the realm of online marketing, Search Engine Optimisation (SEO) has captured attention for many years. As the Google algorithm has evolved, so have the strategies that lead to SEO success. While on-site SEO is well-known, its lesser-explored counterpart, off-site SEO, remains enigmatic.

In this episode, we will delve into the fascinating world of off-site SEO and its impact on organic rankings. Our esteemed SEO expert and colleague, David Bell, with 18 years of experience, will shed light on the following key areas:

• Unravelling the Distinction: Gain an understanding of the difference between on-site and off-site SEO and their roles in organic rankings.
• Mastering Link Building: Discover effective strategies for building high-quality backlinks without incurring penalties from Google.
• Leveraging Social Media: Maximise your social media presence to enhance your off-site SEO efforts.
• Embracing New Horizons: Stay ahead with emerging trends and innovative techniques in off-site SEO.
• Measuring Success: Evaluate the effectiveness of your off-site SEO using key metrics to track your progress.

Join us on this enlightening journey as we provide you with the expertise and tools required to leverage off-site SEO and propel your organic rankings to new heights. Stay connected with us for the latest updates in digital marketing:

In the ever-evolving digital landscape, data privacy has emerged as a crucial concern for both advertisers and marketers. Join us in this episode as we delve into the world of data privacy and its impact on harnessing data for effective online campaigns.

Since the inception of third-party cookies in 1994, these small text files were initially designed to enhance the user's internet experience. However, they quickly became a valuable tool for marketers as well. In 2020, Google made a significant announcement, following in the footsteps of Apple's Safari and Firefox, that it would block the use of third-party cookies. This decision became a reality in 2022, leaving advertisers in a state of concern and uncertainty.

 To shed light on this topic, our guest today is Nick Jackson, Managing Director at Acceleration South Africa, a prominent organisation focusing on data and technology. With over a decade of experience, including his tenure at Google Ireland, Nick brings profound insights into the challenges and opportunities surrounding data privacy.

 In this episode, we explore several key points:

• Understanding Data Privacy
• The Privacy-First Approach
• The Rise of O2O Commerce

Join us in this thought-provoking episode as we navigate the complexities of data privacy and discover innovative ways to harness data in a privacy-centric landscape. Gain valuable insights from Nick Jackson's expertise and explore the future of data-driven marketing in an evolving digital world. Stay connected with us for the latest updates in digital marketing:

The gaming industry is thriving, and there are no signs of it slowing down. With an anticipated value of $321 billion by 2026, gaming has become a dominant force in entertainment and engagement. But what does this mean for brands? How can they capitalise on the opportunities offered by this ever-evolving platform to achieve their objectives? And is this the beginning of advertising within the emerging virtual world?

Join us in this captivating episode as we delve into the realm of in-game advertising and explore its potential for brands. We will tackle pressing questions, unravel crucial concepts, and unveil strategies to help brands stay ahead of the competition before the market becomes oversaturated.

Here's a sneak peek into the compelling topics we'll cover:

• Defining In-Game Advertising
• Gaming vs. Gamification
• Targeting the Right Audiences
• In-Game Advertising and the Metaverse
• Different Types of In-Game Advertising
• Real-World Success Stories

Don't miss out on this exhilarating discussion that will equip you with the knowledge and insights needed to navigate the ever-changing world of gaming and in-game advertising. Stay connected with us for the latest updates in digital marketing:

Get ready to explore the evolving world of search engine advertising on our latest episode of Mastering Digital with iLEAD et al. Join us as we delve into the rise of Bing, a formidable competitor to the long-standing dominance of Google Ads.

While Google Ads has been the go-to platform for online advertising, it's time for a fresh perspective. Our guest, Janette Hardman, Head of Sales at InMobi, South Africa's division contracted by Microsoft, will shed light on the exciting opportunities that Bing offers advertisers in this ever-expanding market. With over a decade of experience in the paid media space, Janette is well-equipped to discuss the following key topics:

• Recent shifts in search engine market share: What changes have we witnessed?
• Bing's partnership with ChatGPT: Unveiling the impact on users and the surge in Bing users since the announcement.
• Exciting ad formats on Bing Ads: Learn about the innovative options available for marketers.
• Targeting audiences on Bing: Discover the diverse range of audience targeting options.
• Average CPC comparison: How does Bing Ads' average cost per click stack up against Google Ads?

Don't miss out on this episode packed with invaluable insights that can revolutionise your digital marketing strategies. Stay connected with us for the latest digital marketing updates:

A post-pandemic South Africa has left eCommerce as a prevalent part of society today. A rise in eCommerce SMEs is seen like never before and is a welcome trend to the current economic climate. However, various challenges and barriers have to be overcome by any small business and start-up on the road to success, from ensuring an effective website and marketing strategy to driving sales and ensuring reliable stock levels.

In 2022, one of the major challenges for achieving brand loyalty was issues in the order fulfilment process. But my guest today represents a breath of fresh air in the eCommerce order fulfilment space. Danika Niebuhr works for one of the major role players in assisting eCommerce SMEs to drive success in this area. Bob Go offers a seamless solution to these businesses in overcoming the potential challenges related to fulfilling orders online.

In this episode, we'll be discussing Bob Go and their mission within the eCommerce space, the problem it solves for eCommerce businesses, how Bob Go differs from other logistics solutions on the market, a success story of a business that has used Bob Go, and what future plans or developments are in store for Bob Go. Don't miss out on this informative episode of Mastering Digital with iLEAD et al.

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Are you showing up in location listings when potential customers search for your products or services online? If not, you could be missing out on a huge opportunity to connect with local consumers. In fact, 84% of consumers use online search to find what they need, making location listings a crucial part of any holistic marketing strategy.

On this episode, we sit down with Buster Pitt, Sales Director at Location Bank, one of South Africa's leading location management companies. Buster will explain what Location Bank is and how it works, as well as share insights on where to start in cleaning up your location data and the importance of having a location management strategy.

Don't miss out on this opportunity to learn how you can improve your online visibility and connect with more customers in your area. Follow us on social media at:

Omni-channel has become a necessary approach in the world of paid media, and Google has been perfecting this strategy for years. However, another significant player, VDX.tv, has also entered the field. Our guest, David Barnard, Head of Client Partnerships for SSA at VDX.tv, has been leading the charge in the Sub-Saharan African region for years. Join us to hear from him about VDX.tv's unique features, capabilities, and their approach to video advertising.

In this episode, we discuss how VDX.tv is transforming the way brands connect with relevant audiences in today's converging TV and video landscapes. We also delve into the cutting-edge technology that connects video ads between TV and mobile, enabling more effective collaboration.

Tune in now to discover the latest developments in digital marketing and how VDX.tv is leading the way for brands to connect with their audiences in new and innovative ways. Don't miss out on the latest developments in digital marketing! Follow us on social media for more valuable insights and strategies:

At iLEAD et al, our quarterly Foresights Report contains insights and strategies on industry movements and trends to equip industry players with the tools to plan effectively and proactively influence their future online strategies. Join us for an insightful conversation with Kristina Krivak, the Digital Marketing Strategist at iLEAD et al and the mastermind behind the Foresights Report.

In this episode, we delve into the secrets behind the report's success and the value it brings to businesses in various industries. Kristina shares with us the four pillars to securing business growth and success and how to integrate them effectively into your digital marketing strategy.

 We also explore the latest trends in the industry and which ones to look out for. Kristina's extensive knowledge and experience in digital strategy and foresight planning will give you the tools to plan effectively and proactively influence your future online strategies.

Get ready to dive into the world of Artificial Intelligence (AI) with Part 1 of our latest podcast series, AI- What you need to know! In this fascinating episode, we explore the basics of AI, including what it is, how it works, and the key differences between different types of AI. Did you know that AI is already making its mark on industries from finance to healthcare, and that it's expected to generate trillions of dollars in value over the next decade? But with all of this potential comes a need for upskilling and preparation, which is why we've brought in Associate Professor of Information Sciences at the University of Pretoria, Marlene Holmner, to share her expertise on the topic. Join us as we discuss how AI is and will affect the world around us, especially the job market, and discover how you can stay ahead of the curve in today's rapidly changing world. This is a conversation you won't want to miss! Contact us for all things digital:

ileadetal.co.za

In this episode, we sit down with Renier Lombard, MD of Flance Directive Creators, to discuss LinkedIn Social Selling. With over 800 million users, LinkedIn is the perfect platform to connect with potential customers and build relationships, and Renier shares his expert tips on how to do just that.

First, we explore the concept of LinkedIn Social Selling and what it means for B2B businesses. Renier shares his insights on how to use LinkedIn to gain new customers in a B2B approach, without spending a cent on ad spend. We discuss the importance of creating a strong brand presence on the platform and how to leverage your personal profile to build credibility with potential clients.

Next, we dive into the practicalities of getting started with LinkedIn Social Selling. Renier breaks down the key strategies and tactics that his team has used to successfully drive leads and close deals using the platform. From crafting the perfect outreach message to building a targeted list of prospects, he shares his best practices and actionable advice for anyone looking to get started with LinkedIn Social Selling.

If you're a B2B business looking to grow your customer base, this episode is a must-listen. Tune in now to learn how to use LinkedIn as a powerful tool for social selling.

Interested in hearing more about making this strategy work for your business? We’d love to connect you with Renier and his team to deploy LinkedIn Social Selling for your own business. Contact us:

ileadetal.co.za