
In Trust
By Spotlight Trust's Lisa Lambert and Rick Kitagawa
We interview leaders from all different walks to explore how trust has transformed their work and get their perspectives, practical advice, and lessons learned on how to earn, extend, strengthen, and even restore trust.
Presented by Spotlight Trust, your hosts are the org's Co-founders and Co-CEOs Lisa Lambert and Rick Kitagawa.
If you enjoy the podcast, you'll love Spotlight Trust's weekly newsletter. Subscribe: spotlighttrust.com/in-trust-mailing-list

In TrustSep 07, 2021

Expansive Leadership - Interview with Judy Sims - EP 56
Why do leaders get stuck? How can you expand when it can feel so much safer and easier to contract?
We explored these questions and more with Judy Sims, a pioneering leadership trainer and much sought-after leadership coach on a mission to change the world, one Expansive Leader at a time. In past lives, Judy was VP of Digital Media at the Toronto Star, CEO of tech start-up Shopcaster, and a digital strategy consultant. In her current life, Judy is the author of the book, The Unstuck Leader, and founder of both The Center for Expansive Leadership and The Expansive Woman Project.
If you’re feeling stuck or looking to expand as a leader, you’ll want to savor this episode of In Trust.
Show Notes:
- The Center for Expansive Leadership
- Judy Sims on LinkedIn
- Judy Sims Consulting
- Judy’s live learning experience, Overcome Imposter Syndrome in 6 Life-Changing Weeks
- Jim Dethmer’s To me, By me, Through me, As me framework
- Mind Jogger app (Apple)
- Randomly RemindMe (Android)
- Great Leadership Begins with Solid Values. What are Yours? Blog post by Judy Sims
LISTEN NOW!
In Trust is produced by: Spotlight Trust. Learn more about building, earning, extending, and repairing trust and download all our free resources at spotlighttrust.com. You can also pick up our new book, The Future is Trust, at thefutureistrust.com

Leveraging the Power of Connection - Interview with Kathryn Evans - EP 55
What would a more connected, supportive world look like?
We dive into the idea of connections, networks, and re-imagining communities with Kathryn Evans, an architect of a more inclusive future and the president of Rooted Strategy, a Kansas City-based consultancy she founded to provide support to organizations that improve the lives of people.
This conversation with Kathryn covers clarity, resiliency, network ecology, systems change, trauma responses, and of course, trust.
If you’re looking to learn how to create change in the world, this is a must-listen episode of In Trust.
Show Notes:
- Kathryn Evans on LinkedIn
- Rootedstrategy.com
- My Grandmother’s Hands by Resmaa Menakem
LISTEN NOW!
In Trust is produced by: Spotlight Trust. Learn more about building, earning, extending, and repairing trust and download all our free resources at spotlighttrust.com. You can also pick up our new book, The Future is Trust, at thefutureistrust.com

Showing Up as the Leader You’re Meant To Be - Interview with Daniel Bauer - EP 54
What would you be able to accomplish if you showed up as the leader you were meant to be?
Daniel Bauer, highly sought-after coach and mentor to thousands of school leaders, is on a mission to build better school leaders and help them step into possibility - and his insights and frameworks apply far beyond the classroom,
We were delighted to welcome Daniel back to In Trust to discuss practical leadership insights from his new book, Mastermind: Unlocking Talent Within Every School Leader.
In this episode we talk about Daniel ABC framework (Authenticity, Belonging, and Challenge), what makes masterminds special place, why you might as well jump, and much more.
If you’re eager to move into your full potential as a leader, you won’t want to miss this episode of In Trust.
Show Notes:
- In Trust EP 12: Better Leaders, Better Communities with Daniel Bauer
- Daniel Bauer’s latest book Mastermind: Unlocking Talent Within Every School Leader published by Corwin
- Daniel Bauer’s website: Betterleadersbetterschools.com
- Daniel Bauer’s podcast: Better Leaders, Better Schools
- Daniel Bauer on Twitter: @alienearbud
- Daniel Bauer on Instagram: @alienearbud
- Seth Godin
- altMBA
- Solution Tree
- Thinking In Bets by Annie Duke
- Austin Kleon
- Dan Sullivan
- Jump by Van Halen
LISTEN NOW!
In Trust is produced by: Spotlight Trust. Learn more about building, earning, extending, and repairing trust and download all our free resources at spotlighttrust.com. You can also pick up our new book, The Future is Trust, at thefutureistrust.com

Creating Contexts for Trust and Connection - Interview with Crystal Wong Kruger - EP 53
How might you create the context to build trust and meaningful connections with those who matter most to you, especially in our busy world?
What are some leadership lessons that come from connecting with children?
We explored these questions and many more with Crystal Wong Kruger, founder and CEO of LIOHAN, a start-up that empowers busy families to form deeper bonds and connections via novel shared experience. Crystal is harnessing her passion for interdisciplinary learning and bringing people together in creative ways and to offer a modern approach to helping families spend more meaningful time together.
In our conversation we talked about how presence, curiosity, leadership, and the courage to trust can create deep connections and strong relationships - both personal and professional.
If you’re looking for practical ways to create environments that foster high trust and connection in your family and professional life, then you’ll want to listen to this episode of In Trust.
SHOW NOTES
- LIOHAN
- TEDTalk on environmental conditions affecting taste by Prof. Charles Spence
- Crystal Wong Kruger on LinkedIn
LISTEN NOW!
In Trust is produced by: Spotlight Trust. Learn more about building, earning, extending, and repairing trust and download all our free resources at spotlighttrust.com. You can also pick up our new book, The Future is Trust, at thefutureistrust.com

Remotely Trusted - EP 52
It’s harder to build trust at a distance, yet that’s exactly what we need to do to thrive in a remote work world.
So how do you build trust remotely?
In this episode, Spotlight Trust co-founders Rick Kitagawa and Lisa Lambert share how the 5 Facets of Trust framework can provide a practical lens to help leaders notice trust gaps in their remote work environment as well as opportunities to build and strengthen trust - a mission-critical asset for high-performing teams.
If you’re noticing some trust issues in your remote workplace or wanting to get ahead of them, then you’ll want to check out this episode of In Trust.
SHOW NOTES:
- The 5 Facets of Trust
- Example Community Agreements
- Data on Meetings and Meeting Evaluation Tool
- The Future Is Trust: Embracing the Era of Trust-Centered Leadership
LISTEN NOW!
In Trust is produced by: Spotlight Trust. Learn more about building, earning, extending, and repairing trust and download all our free resources at spotlighttrust.com. You can also pick up our new book, The Future is Trust, at thefutureistrust.com

Trust and Decision Engineering - Interview with Michelle Florendo - EP 51
How do you untangle big, messy decisions?
How do you make collective decisions within organizations that everyone can get behind, even if they disagree?
Who better to ask these questions to then Michelle Florendo, a decision engineer and award-winning coach for type-A professionals (who also happens to host a podcast called Ask a Decision Engineer). Michelle uses a blend of decision engineering, design thinking, and lean startup principles to help her clients achieve their goals. Michelle has guest-taught on career decision making in Stanford's famous Design Your Life course, was a founding member of the Forbes Coaches Council, coaches for Startup Parent, and teaches a course on decision making for Stanford Continuing Studies.
In our conversation we talked about the relationship between trust and decision making, why decision making is less like shooting an arrow and more like steering a ship, and what defines a quality decision.
If you’re looking to make better quality decisions as a leader and with your organization, then you won’t want to miss this episode of In Trust.
SHOW NOTES
- Michelle Florendo’s website
- Michelle’s podcast, Ask a Decision Engineer
- Daniel Kahneman’s book Thinking, Fast and Slow
- McKinsey article on Nine keys to becoming a future-ready company
- Decision Education Foundation
- Carl Spetzler, author of the book Decision Quality
- Barry Schwartz’s book The Paradox of Choice - Why More Is Less
LISTEN NOW!
In Trust is produced by: Spotlight Trust. Learn more about building, earning, extending, and repairing trust and download all our free resources at spotlighttrust.com. You can also pick up our new book, The Future is Trust, at thefutureistrust.com

Being Trustworthy and Trusted - EP 50!
What’s the difference between being trustworthy and being trusted? Why does it matter anyway?
For the 50th episode of the In Trust podcast, your trusted co-hosts, Spotlight Trust Co-Founders and Co-CEOs Rick Kitagawa and Lisa Lambert, unpack the semantics of the words trustworthy and trusted to surface practical insights for leaders wanting to better earn and extend trust.
If you’re curious about how you can more readily signal your trustworthiness so you can become trusted and how you can better discern who is worthy of your trust, you’ll want to give this episode a listen.
Show Notes:
LISTEN NOW!
In Trust is produced by: Spotlight Trust. Learn more about building, earning, extending, and repairing trust and download all our free resources at spotlighttrust.com. You can also pick up our new book, The Future is Trust, at thefutureistrust.com

Trust and Change Tactics - Interview with April Mills - EP 49
How do you drive change instead of driving people?
This is a question April Mills has spent a lot of time thinking about, from both strategic and tactical perspectives. April is an engineer by training and a change agent by passion. She’s an international speaker, consultant, and trainer focused on unleashing the change agent potential in individuals and organizations. April’s the author of the books Everyone is a Change Agent: A Guide to the Change Agent Essentials and the new release Change Tactics: 50 Ways Change Agents Boldly Escape the Status Quo.
We had the chance to sit down with April and explore how leaders can earn trust and influence needed to drive change that matters, especially when confronted with new and complex challenges.
If you’re responsible for leading change, you’ll want to listen to this episode of In Trust.
Show Notes:
- April’s website, engine-for-change.com
- April’s books (All of April’s proceeds from her books support Gully Crest Homestead, a private retreat center in Washington state for families with children with special needs.)
- Powell’s Books
LISTEN NOW!
In Trust is produced by: Spotlight Trust. Learn more about building, earning, extending, and repairing trust and download all our free resources at spotlighttrust.com. You can also pick up our new book, The Future is Trust, at thefutureistrust.com

How To Get People To Care - Interview with Margo Aaron - EP 48
It’s really (really) hard to get people to do things in their own best interest, so how do you get people to care?
This is a question Margo Aaron has been investigating and working to answer for years. A psychological researcher turned marketer, writer, speaker, and teacher, Margo has helped thousands of students learn to sell honestly, market ethically, and use words to inspire action. She’s the co-host of the popular YouTube show Hillary and Margo Yell at Websites (#HAMYAW), and her website That Seems Important was named one of the top 100 websites for solopreneurs. She’s also the teacher of The Copy Workshop, the newest offering from Akimbo that launches this fall.
In this episode of In Trust, we sat down with Margo and explored how you turn information no one cares about into something people care about.
If you’ve ever been in the role of trying to get someone to give a hoot about something, you’ll want to give this episode a listen.
PS - There are two instances of adult language in this one, so head's up!
Show Notes:
- Margo's website, That Seems Important
- Subscribe to Margo’s newsletter
- Margo’s YouTube show, Hillary and Margo Yell at Websites (#HAMYAW)
- Akimbo Workshops
- Dan Ariely’s Predictably Irrational (affiliate link)
LISTEN NOW!
In Trust is produced by: Spotlight Trust. Learn more about building, earning, extending, and repairing trust and download all our free resources at spotlighttrust.com. You can also pick up our new book, The Future is Trust, at thefutureistrust.com

Showing Up for Racial Justice - Interview with Lynn Johnson - EP 47
Your company or a brand you support posted a black square for #racialjustice on Blackout Tuesday 2020.
Now what?
What does it really mean to show up for racial justice in a way that builds trust?
We unpacked this topic with Lynn Johnson, Founder and CEO of Hella Social Impact. Lynn is focused on helping businesses show up for racial justice authentically and impactfully. She believes her main job is to help today’s leaders access the courage and imagination needed to reshape our economy for the good of all people.
If you’re looking for practical ways to align your organizational culture, operations, and communication with your external commitments to racial justice and social impact, you’ll want to give this episode of In Trust a listen.
Show Notes:
- Hella Social Impact’s website
- The Hella Intensive
- 2021 Edelman Trust Barometer
- Oakland Freedom Theatre
- Hella Social Impact on Instragram
- Hella Social Impact on LinkedIn
LISTEN NOW!
In Trust is produced by: Spotlight Trust. Learn more about building, earning, extending, and repairing trust and download all our free resources at spotlighttrust.com. You can also pick up our new book, The Future is Trust, at thefutureistrust.com

The Trust To Make Mistakes And Own Up To Them - EP 46
Everyone makes mistakes. So how can leaders build a culture where mistakes are viewed as learning opportunities that strengthen trust and propel innovation?
In this episode of the In Trust podcast, your trusted co-hosts, Spotlight Trust Co-Founders and Co-CEOs Rick Kitagawa and Lisa Lambert, dig into the human act of making mistakes at work. They explore how leaders can collaborate with their teams to build the trust and psychological safety needed to do innovative work that may lead to mistakes and co-create a culture where people take accountability and embrace learning opportunities.
If you want to get better at making mistakes and owning up to them, you won’t want to miss this episode.
Show Notes:
- In Trust podcast episode: Designing a Sustainable Work Experience You’re Excited About - Interview with Dr. Ainsley McCaskill
In Trust is produced by: Spotlight Trust. Learn more about building, earning, extending, and repairing trust and download all our free resources at spotlighttrust.com. You can also pick up our new book, The Future is Trust, at thefutureistrust.com

Designing a Sustainable Work Experience You’re Excited About - Interview with Dr. Ainsley McCaskill - EP 45
What’s the root of burnout and why might burnout not be a helpful term? How does building self-trust help you design genuinely satisfying work experiences where you can sustainably show up as your best self without burning out?
We dove into these questions and many more with Dr. Ainsley McCaskill, a family physician, hospitalist, and certified coach. Ainsley brings strategy, innovation, and design tools to the way physicians live and practice medicine, helping them challenge the status quo and create sustainable and impactful work experiences that they’re excited about.
While Ainsley’s work focuses on physicians, we think much of it applies to high-performers more broadly and those who identify as Type A.
If you’re wanting to work at your absolute best and support others in doing so too without burning out, you’ll want to give this episode of In Trust a listen.
Show notes:
- Ainsley’s website
- Ainsley’s Instagram @radicalsandwiches
- Ainsley’s Canadian Family Physician article How to practise medicine, well
In Trust is produced by: Spotlight Trust. Learn more about building, earning, extending, and repairing trust and download all our free resources at spotlighttrust.com. You can also pick up our new book, The Future is Trust, at thefutureistrust.com

Creating More Compassionate Workplaces - Interview with Mary Freer - EP 44
How does compassion transform our workplaces and how people show up in them? How might we practice compassion as leaders and leverage it as a generous tool to build trust?
We explored these questions and more with Mary Freer, the executive director of Compassion Revolution and Freerthinking, a Westpac Social Change Fellow, a TedX speaker, and Member of the Australian Compassion Council.
Mary is committed to creating a more compassionate world. She has contributed to Australia’s healthcare system reform in a variety of executive and leadership roles over the past 30 years in both State and National government agencies and not for profit health and social care services. Mary has founded social change movements and worked closely with global health improvement leaders, clinicians, and administrators in many countries across the world to bring about system improvement.
In our conversation, we explored what compassion is, it’s relationship with trust, and it’s power in transforming our workplaces and our world for the better.
If you’re interested in creating work cultures that value and revere creating meaningful human connections and help people show up as their best selves, then you’ll definitely want to listen to this episode of In Trust.
NOTE: In the show, we mention mid-October, but the Compassion Revolution is now mid-November, so save the date!
Show Notes:
- Mary Freer’s website
- Mary Freer on Twitter
- Compassion Revolution
- Compassion Collaborative
- Compassion Conference
- Compassion Revolution: The Podcast
- I Shall Be Released by Bob Dylan
- Notes from the Universe
In Trust is produced by: Spotlight Trust. Learn more about building, earning, extending, and repairing trust and download all our free resources at spotlighttrust.com. You can also pick up our new book, The Future is Trust, at thefutureistrust.com

Sonder and Sales - Interview with Jordan Benjamin - EP 43
Most of us underestimate the extent to which we’re all involved in selling.
It may not be the traditional view of selling, but we’re all in sales: we’re all in the business of persuading, convincing, and influencing others.
So how do you sell in a way that genuinely serves others while bringing out the best in yourself? How might you build trust in yourself as you navigate the nos on the way to the yeses? How can you build a high-performance sales culture that priorities humanity over quotas?
We explored these questions and more with Jordan Benjamin, founder of My Core OS, one of the top 15 global sales reps for Hubspot, and is an investor with the Denver Angels supporting Colorado-based startups. Jordan is also the host of the Peak Performance Selling podcast, where he interviews sales leaders about the strategies and tactics top performers use to not only sell effectively but to manage their life better too, building resilience, empathy, and success.
Whether you’re a seasoned sales leader or someone who finds sales cringey, you’ll want to give this episode a listen as it’s full of insights that put empathy and service at both the heart of sales and leadership.
Show Notes:
- Connect with Jordan Benjamin on LinkedIn
- Jordan’s venture My Core OS
- Listen to Jordan’s podcast Peak Performance Selling
- Hubspot
- The definition of sonder
- To Sell Is Human by Daniel Pink
- The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon
In Trust is produced by: Spotlight Trust. Learn more about building, earning, extending, and repairing trust and download all our free resources at spotlighttrust.com. You can also pick up our new book, The Future is Trust, at thefutureistrust.com

Building Trust through People-centric Project Leadership - Interview with Kiron Bondale - EP 42
How can project management be a tool to build trust? Why is building trust and psychological safety so important for project teams and what are practical ways project managers can develop these assets?
These questions and many more we’re at the heart of our conversation with Kiron Bondale, a project management expert and Senior Consultant at World Class Productivity Inc.
Kiron has worked in project management for over 25 years in a multitude of roles including project management office, leadership, delivery, and consulting. He’s an active member of the Project Management Institute (PMI), which is the professional organization for project management, and has contributed to multiple PMI standards and practice guides, including their flagship guides. Kiron is also a prolific writer, speaker, and trainer, contributing his insights and expertise in project leadership to a wide-range of audiences. He’s also the author of the book Easy in Theory, Difficult in Practice: 100 Lessons in Project Leadership.
While Kiron was initially drawn to the profession of project management from a very analytical, technology-centric perspective and an opportunity to demonstrate and further develop his hard skills, he soon realized that embracing a people-centric approach was the key to long-term success. In our conversation, Kiron generously shares practical and powerful lessons he’s learned in his own journey as a project leader and what he teaches his students.
Whether or not you have the formal title of project manager, you’re likely involved in project work in some way. This episode is loaded with insights to help you and your team thrive while delivering projects you can be proud of.
Show Notes:
- Kiron Bondale’s website
- World Class Productivity Inc.
- Kiron Bondale’s book Easy in Theory, Difficult in Practice: 100 Lessons in Project Leadership
- Project Management Institute (PMI)
- Kiron Bondale on LinkedIn
In Trust is produced by: Spotlight Trust. Learn more about building, earning, extending, and repairing trust and download all our free resources at spotlighttrust.com.

How to build a high-trust hybrid and remote work culture - EP 41
As organizations roll out their post-pandemic work plans, where are many getting tripped up? What must leaders and organizations consider in order to build a high-trust hybrid and remote work culture?
Organizations around the world are rolling out their plans for the post-pandemic workplace, many of which involve hybrid or remote approaches. And many are facing pushback from their employees who feel like these plans miss the mark.
In this episode of the In Trust podcast, we get into some of the false assumptions leaders are making when it comes to the post-pandemic workplace and how these are eroding trust within their organizations. We also share 6 practical insights to help leaders and organizations leverage this rare opportunity to transform their workplaces for the better by building high-trust hybrid or remote work culture.
If you’re contemplating what the post-pandemic workplace might look like, you won’t want to miss this episode of In Trust.
Show Notes:
- Targeted universalism
- Example community agreements
- Our new book, The Future Is Trust: Embracing the Era of Trust-Centered Leadership.
In Trust is produced by: Spotlight Trust. Learn more about building, earning, extending, and repairing trust and download all our free resources at spotlighttrust.com.

Better Business By Design and Empathy - Interview with Alen Faljic - EP 40
How can leaders effectively build bridges across disciplines so that different functions can team up and help their organization run more thoughtfully and successfully? How can greater empathy lead to greater business impact? How can design leaders in particular gain more business confidence so they can bring their problem solving expertise to co-create a different business world, by design?
These were just some of the questions we explored in our conversation with Alen Faljic, the Founder and CEO of d.MBA, an online business program made specifically for designers. Alen is an ex-IDEO business designer, one of the most prominent business designers internationally, and host of the d.MBA podcast.
In this episode of the In Trust podcast, Alen shares an abundance of wisdom and practical insights that transcend design leadership. We cover a wide-range of topics including how he and the d.MBA team are working to address a key gap in design education that can transform business, how developing a shared language facilitates cross-functional teamwork, how empathy is good for business and how to practice it, how to deconstruct big risks, and more.
If you’re interested in building a better business, improving cross-functional collaboration, and harnessing the power of empathy in business, then this episode is for you.
Show Notes:
- d.MBA
- Listen to the d.MBA podcast
- d.MBA/course
- d.MBA/apply
- Alen Faljic on Twitter
- Alen Faljic on LinkedIn
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. Buy the pre-order Kindle edition before June 11th to get a 90% discount at thefutureistrust.com

Helping Product Teams Get Better Results By Putting People First - Interview with Adam Thomas - EP 39
How does the level of trust after a decision is made impact product teams (and other teams in your organization too)? How much waste might be happening in your organization because of cognitive biases and what are practical ways to avoid falling into the traps of these biases when it comes to decision making?
We explored these questions and many more with Adam Thomas, a product person and technologist based in Harlem, NY who is focused on strategy, team organization, and product management. Adam is currently the Lead Product Manager over at SmartRecruiters, a columnist at BuiltIn, and also shares weekly product management tips and other fun resources in his newsletter.
Adam believes that product management isn’t just about getting done what’s on the roadmap; it’s fundamentally about people. So he looks at things in a way that leverages behavioral science, psychology, philosophy, and more to build extraordinary teams that thoughtfully bake culture into what they are developing.
In this episode of the In Trust podcast, we talk to Adam about how he helps product teams get better results by putting people first. His practical perspectives and astute observations apply far beyond product management. Whether you’re a product person or a leader in a different domain, you’ll want to give this podcast a listen and take notes.
Show Notes:
- Adam’s website
- Adam’s newsletter
- Adam’s YouTube channel, Product & Life As Usual
- Adam’s film podcast that he co-hosts with Mtume Gant, Within Our Gates
- Final Account documentary film
- The Father feature film
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released June 15th 2021. The Kindle edition pre-order is now up (and heavily discounted) at: thefutureistrust.com

Bold and Open Ways of Building Trusted Organizations and Communities - Interview with Jaime Arredondo - EP 38
What are assets that you have within your organization that external communities would be interested in having access to and even contributing in a way that adds value? What would it look like to take the bold step to open these assets up to the outside world?
These are questions Jaime Arredondo explores with public and private organizations of all sizes to multiply the impacts of their efforts and investments by creating innovation communities and open source business models. An international writer, coach, and entrepreneur, Jaime also publishes a newsletter where he shares practical insights to help leaders build bold, open, and community-driven organizations.
We had the opportunity to connect with Jaime to chat about the possibilities bold and open projects and business models provide to build trust at scale, create exponential potential, develop leaders, and even bring renewed value to assets that may be collecting dust within the walls of your organization.
From Patagonia opening up its supply chain, to Wikipedia, to new ways of thinking about patents, and more, Jaime shared broad ways to think about open source that go far beyond tech and software.
If you’re curious about fresh ways to think about community, collaboration, and scaling trust, you’ll definitely want to listen to this episode of the In Trust podcast.
Show Notes:
- Jaime’s website, Bold and Open (sign up to his newsletter here)
- Jaime on Twitter
- Jaime’s blog on 3 skills leaders need to develop to avoid losing their communities
- Jaime’s Open Business Canvas
- Rachel Botsman’s TED Talk on The Case for Collaborative Consumption
- Seth Godin’s book Linchpin
- Jia Jang’s TED Talk on What I learned from 100 Days of Rejection
- New Power by Jeremy Jeimans and Henry Timms
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released June 15th 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

The Trust to Take Risks and Trailblaze - Interview with Carlos Baena - EP 37
What risks are worth taking? How do you trust yourself to make big decisions when your head and heart are pulling you in different directions? How do you trust your team to blaze a new trail and bring a bold vision to life, especially when you’re working together remotely?
These questions were at the core of our recent conversation with Carlos Baena, an award-winning animator, director, and entrepreneur. Currently directing Paramount Pictures’ forthcoming animated feature film The Tiger’s Apprentice (slated for release in 2023), Carlos is someone with a track record of taking risks and trailblazing.
In the early 2000s when technology for remote learning and collaboration were just in their infancy, Carlos co-founded the original online animation school AnimationMentor. He later left an established career at Pixar (where he worked on many animated pictures that might have captured your imagination like Finding Nemo, The Incredibles, Ratatouille, WALL-E, and Toy Story 3 just to name a few) to take a big risk and produce the Oscar-qualifying animated short La Noria, an innovative endeavor that pushed the edges of genre, technology, and remote collaboration, racked up over 100 awards and was selected for over 150 film festivals worldwide, and led Carlos to co-found Artella, a platform for online collaborative film making.
In our conversation, Carlos shares how he thinks about risk-taking and why he has frequently chosen to pursue the road less traveled, how trust has been integral to creating the conditions for successful collaboration in the face of uncertainty, and the role trust plays in facilitating remote work.
If you’re thinking about risk in terms of your own decision-making or with respect to leading creative and innovative endeavor’s remotely, be sure to listen to this episode of the In Trust podcast!
Show Notes:
- Carlos Baena’s website
- La Noria animated short
- Nightwheel Pictures
- Artella
- Animation Mentor
- Pixar Animated Studios
- Industrial Light & Magic
- Bobby Beck
- Shawn Kelly
- Eve Skylar
- Sasha Korellis
- Mario Grilli
- BROM
- HR Giger
- Zdzisław Beksiński
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released June 15th 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

How Trust Fuels Entrepreneurship and Innovation - Interview with Alex Waters - EP 36
What are some common stories about entrepreneurship and innovation that actually hinder these pioneering pursuits? Why is trust so integral in the development and growth of entrepreneurship and innovation?
We explored these questions and many more with Alex Waters, the Director of CONNECT ALL @ The Jacobs Center in San Diego, California. Alex works with low to moderate income and diverse founders helping them to build and scale businesses with honesty as the cornerstone of their ventures and leadership. He specializes in connecting startup founders with the resources needed to ensure their business ideas, confidence, and investments lead to results. Alex is also a coach in Seth Godin’s altMBA and Akimbo’s The Bootstrapper’s Workshop, as well as being a Diverse Community of Young Leaders Support Advocate with CodeBreakers.
In our conversation, Alex debunks a number of widespread myths about entrepreneurship and innovation and gets to the core of how trust fuels these trailblazing pursuits. He also gets into practical ways leaders, family, and friends can support innovators and entrepreneurs to achieve their goals, especially when they’re navigating their toughest challenges.
If you’re an innovator or entrepreneur or someone looking to encourage innovation and entrepreneurship, you’ll definitely want to give this episode of the In Trust podcast a listen!
Show Notes:
- CONNECT ALL @ The Jacobs Center
- Codebreakers
- The Bootstrapper’s Workshop
- Listen to the show for Alex's direct email and phone number
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released in Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

How Vulnerability and Play Build High Trust and High Performing Teams - Host Conversation - EP 35
What is the relationship between vulnerability, play, and trust? What happens to team dynamics and performance when play is embraced as part of work instead of a bonus or afterthought?
It’s been a while since we’ve recorded a host conversation, so it’s just us - Spotlight Trust Co-CEOs Rick Kitagawa and Lisa Lambert - playing around this week. In this episode, we share insights into how norms are shifting when it comes to how people show up at work and what it means to be vulnerable and authentic as leaders. We also get into some of the ways we ourselves leverage vulnerability, levity, and play in our approach to working with clients on leadership development, team building, and organizational design.
If you’re interested in having more fun at work and getting more done while doing so, then you’ll want to give this episode a listen.
Show Notes:
- WorkLife podcast episode entitled Authenticity is a Double-Edged Sword
- Checking up or checking in? Spotlight Trust blog post and In Trust podcast episode
- Our facilitator and coach friend David Westerlund
- Tom Wujec’s TED talk on Build a Tower, Build a Team
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released in Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

Indigenous Inclusion and the Engagement Gap - Interview with Kelly Lendsay - EP 34
What’s the relationship between inclusion, engagement, innovation, and trust? How can increasing Indigenous engagement in the economy create better opportunities and prosperity for all?
We had the pleasure of exploring questions like these and many more with Kelly Lendsay, President and CEO of Indigenous Works. Kelly is an entrepreneur who is internationally recognized as one of Canada’s foremost innovators and organizational development experts in workplace inclusion systems, models, and corporate/indigenous partnerships. Kelly is a proud Canadian Indigenous leader of Cree and Métis ancestry, who moves seamlessly between both worlds fostering economic inclusion, well-being and prosperity in Canada and abroad.
Kelly shared stories and wisdom from his extensive experience in workplace inclusion, effective bridge-building, and cultivating trusted partnerships for workforce and economic development across Canada, USA, Australia, and abroad.
You won’t want to miss this episode if you’re interested in a systems thinking lens to inclusion strategies and practical ways to earn trust, build social capital, and cultivate effective partnerships with Indigenous communities and beyond.
Show Notes:
- Indigenous Works’ website
- Oka Crisis
- Report of the Royal Commission on Aboriginal People (1996)
- Seven-stage Inclusion Continuum designed by Indigenous Works
- Truth and Reconciliation Commission of Canada
- Indigenomics Institute and Carol Anne Hilton
- Luminary - Advancing Indigenous Innovation for Economic Transformation, Employment and Well-Being
- The Strength of Weak Ties by Mark S. Granovetter (1973)
- Kory Wilson
- Indigenous Works’ Employer of Choice Certification Program
- Kocihta, a national registered charity launched by Indigenous Works
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released in Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

4 Leadership Postures Crucial to the Long-term Success of a Nonprofit - Interview with Michele Reiner - EP 33
How can stories support actionable change in the nonprofit sector? Why is the relationship between a nonprofit executive director and their board chair so crucial to long-term success and stability and what are practical ways to strengthen this relationship?
These are questions at the heart of the work of Michele Reiner, a nonprofit professional with 25 years of experience in the industry and the founder of Storied Awareness. Through Storied Awareness, Michele creates spaces for nonprofit leaders to be seen, heard, and understood so they can more effectively serve their constituents and communities.
We had the pleasure of recently connecting with Michele to talk about some of the challenges facing nonprofit leaders today and practical ways they can overcome these through the power of trust, connection, and understanding. Michele also shared four leadership postures crucial to the long-term success and stability of a nonprofit which she derived based on insights from over 40 former nonprofit executive directors.
If you work in the nonprofit sector, you’ll want to give this conversation with Michele a listen! And if you know someone who works in the nonprofit sector, this is a great episode to share with them.
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Show notes:
- Storied Awareness
- Share your story with Michele via her current surveys
- Follow Storied Awareness on LinkedIn
- Connect with Michele on LinkedIn
- Michele’s blog post on How Executive Directors and Board Chairs Can Foster Support
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released in Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

Architecting Magic and Trust - Interview with Mark Stuart - EP 32
What’s the connection between leadership, trust, and magic? What happens when we, as leaders, create more space for magic?
Who better to discuss these questions with than the Architect of Magic himself, Mark Stuart? So that’s just what we did!
Mark is the Founder and Executive Artistic Director of Mark Stuart Dance Theatre. Mark’s award-winning choreography and performances have been featured on Broadway, in films, commercials, and in print. He served as the Associate Choreographer of BANDSTAND on Broadway (recognized with the TONY Award for Best Choreography) and he created, directed, and choreographed the award nominated Off-Broadway dance-musical STANDARD TIME: When Change Comes. Mark is a coach for Seth Godin’s altMBA and is a four-time Director of the World Musical Concert series at Tokyo’s world famous Theatre Orb.
We enjoyed a magical conversation with Mark where we talked about how trust is like the game of Jenga, how hard discussions are vulnerable discussions and how these build a resilient community, the one question that has helped Mark trust in himself and that gave him the freedom to think differently, and much more.
If you’re interested in leading in a way that creates opportunities where what previously was thought impossible becomes possible, then you’ll want to listen to this interview with Mark Stuart!
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Show Notes:
- Mark Stuart on Instagram
- Mark’s email
- Frankie Manning
- Hinton Battle
- Teaser video of STANDARD TIME: When Change Comes
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released in Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

How Intentional Transparency Builds Trust - Interview with Gabriel Maldonado - EP 31
What’s the difference between being transparent and being intentionally transparent? How can you go about cultivating a culture of intentional transparency with all your stakeholders when transparency is extremely uncomfortable (at first)? Why is this effort worthwhile when it comes to building trust and resilience while reducing red tape and boosting innovation and creativity?
Your hosts Lisa Lambert and Rick Kitagawa dove into these questions and more with Gabriel Maldonado (who might be familiar if you watched or listened to the two-part series on Understanding and Addressing Medical Mistrust).
Gabriel is the Founder and CEO of TruEvolution, a community-based organization out of Riverside, California that fights for health equity and racial justice to advance the quality of life and human dignity of LGBTQ+ people. As a former member of the Presidential Advisory Council on HIV/AIDS under President Obama, Gabriel works to elevate the representation of minority community-based organizations in state and federal policy priorities.
If being transparent has ever made you feel even the tiniest bit uncomfortable or you’re interested in practical ways to build a culture of transparency and trust beyond your organization into your network of stakeholders, then you’ll want to give this conversation with Gabriel a listen!
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Show notes:
- Spotlight Trust’s two-part series on Understanding and Addressing Medical Mistrust that featured Gabriel
- TruEvolution’s new website
- TruEvolution’s Instagram
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released in Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

Breaking the Code of Belonging - Interview with Rebecca Channer - EP 30
How do you move beyond the idea of belonging to take meaningful action that builds and repairs cultures and communities in a way that actually roots them in belonging? How do we build a future for young people that fits them versus asking them to fit the future?
These questions merely scratch the surface of a conversation hosts Lisa Lambert and Rick Kitagawa recently had with their friend and colleague Rebecca Channer. Rebecca is the Founder and Team Lead at CodeBreakers, a vibrant online space for young people (ages 13-23) who have been historically underrepresented and/or racially minoritized within their communities, schools and workplaces.
We cover a lot of ground in this conversation, including how it’s okay to be nervous and make mistakes when talking about topics like race, diversity, inclusion, and belonging; the importance of representation in trust-building; the reason why many organizations don't focus on culture; diversity, inclusion, and belonging as actions versus ideas and the faulty assumption behind this; and much more.
If you’ve ever struggled to feel belonging or are interested in building a culture of belonging anchored in actions versus ideas, then you won’t want to miss this episode of the In Trust podcast.
Show Notes:
- CodeBreakers website
- CodeBreakers LinkedIn
- One of the videos of Barack Obama that’s often referenced as an example of code switching
- NPR’s Code Switch podcast
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released in Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

Creating the Context for Possibility - Interview with Paul Jun - EP 29
How do you build a meaningful brand that’s relevant and resonates with your customers when you’re swimming in an ocean of content? How can you leverage storytelling and community to build the trust needed to design the future with your team and your customers?
Hosts Lisa Lambert and Rick Kitagawa get the answers to these questions and more in this conversation with Paul Jun, an award-winning hybrid writer, strategist, photographer, author and community builder based in Brooklyn, NY.
Paul works with mission-driven leaders and brands that believe in storytelling and design to build community, and he generously shared with us his behind-the-scenes perspective on how he thinks about brand building in addition to practical insights on harnessing the power of storytelling and community to build the trust needed to navigate transformation and make new things possible.
If you’re interested in building a brand and creating relationships with those you seek to serve that stand the test of time, then you won’t want to miss this episode of the In Trust podcast.
Show Notes:
- Paul Jun’s website
- COLLINS
- COLLINS Ideas
- The Observers
- Creative Mornings
- Maria Popova’s Brain Pickings
- Elizabeth Gilbert’s video on Distinguishing Between Hobbies, Jobs, Careers, and Vocation
- Credit for Paul’s headshot: Bill Wadman
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released in Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

The Life-Changing Power of Hope, Choices, Trust, and Baby Steps - Interview with John Jackson - EP 28
How might your life be different if you made different choices? If you were given an opportunity to change and the support to do so? If you were given a second chance?
Hosts Lisa Lambert and Rick Kitagawa explore the answers to these questions and more in this conversation with John Jackson, Director of Correctional Partnerships and curriculum designer at Hustle 2.0, and organization that provides highly effective educational programming that equips incarcerated people with the tools to transform their lives, find healing, and reduce recidivism to 8% of its graduates.
We had the pleasure of connecting with John to learn more about the role trust played in his transformational story, about the remarkable work he does to maximize the potential of people who are incarcerated, and practical lessons we can all apply to our own lives so that we can take the baby steps that lead to big change.
If you’ve ever looked back on your life and wished you’d made a different choice or if you’ve ever felt hesitant or fearful about making a potentially life-changing choice, this episode is for you.
Show Notes:
- Hustle 2.0
- John Jackson’s LinkedIn
- The Crazy Nastyass Honey Badger (NSFW)
- Help end cycles of crime, poverty, and time by sponsoring a Hustle 2.0 Scholarship
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released in Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

Confronting Stigma and Shame Through Trust and Storytelling - Interview with Alex Liu and Leo Neri - EP 27
What is it like to make a documentary about a stigmatized subject? How do you trust in yourself when a project stretches on for years?
Hosts Lisa Lambert and Rick Kitagawa explore the answers to these questions and more in this conversation with Alex Liu and Leo Neri, co-founders of Herra Productions, and the director/co-writer and co-writer/producer for the documentary feature A Sexplanation.
In our conversation, we discuss the power of listening and teamwork, the nature of shame, how they stayed focused over six years, storytelling and humor, and how to have conversations with people you don't agree with.
Show Notes:
- The Creatics Cinejoy ticket page for A Sexplanation (including the trailer)
- Asexplanation.com
- Herraproductions.com
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released in Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

Navigation Through Collaboration - Interview with Steve Frost - EP 26
What does it look like to navigate without a map? How do you lead in the face of ambiguity?
Hosts Lisa Lambert and Rick Kitagawa explore the answers to these questions and more in this conversation with Steve Frost, an artist, author, consultant, community organizer, and executive director of the Tasai Foundation.
In our conversation, we discuss the true nature of collaboration and what's needed for it to succeed, unlearning structures of power, sitting with ambiguity and uncertainty, and the future of leadership and creativity.
Show Notes:
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released in Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

How to Find Your First Ten Customers - Interview with Conor McCarthy - EP 25
How do you build trust when you’re inexperienced and unknown? How do you find your first ten customers in any new venture?
Hosts Lisa Lambert and Rick Kitagawa explore the answers to these questions and more in this conversation with Conor McCarthy, a business coach and consultant, host of The First 10 Podcast, and a software engineer who organized the world-record-breaking Street Performermance World Championship.
In our conversation, we explore how Conor built one of the largest free family festivals in Ireland with no experience or credibility in the space. Conor also shares practical advice for prioritizing tasks, staying focused, and finding your first ten customers by building trust and relationships.
Show Notes:
- ConorMcCarthy.me (also where you can find his bootcamps)
- @Thefirst10pod on Twitter
- Conor on LinkedIn
- The First10 Podcast
- Street Performance World Championship
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released in Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

How To Make Trusted Decisions - Interview with Jade Waterman - EP 24
How do you make strategic decisions when the outcome is unknown? How can you build space into an already hectic life?
Hosts Lisa Lambert and Rick Kitagawa get the answers to these questions and more in this conversation with Jade Waterman, a serial entrepreneur, business coach, marketer, and strategic consultant.
In our conversation, we explore how Jade has built the trust in herself to build two companies and make decisions based on love, not fear, in the ever-demanding world of business. We discuss leadership, decision-making, and sustainability in this conversation with Jade. She also shares some essential, practical advice for anyone who is considering making a career change or is unhappy with their job.
Show Notes:
Sponsored by: Spotlight Trust
From the founders of Trust-Centered Leadership comes The Future Is Trust: A Practical Approach to Trust-Centered Leadership, a book that's coming late Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

How to Thrive in Challenges - Interview with Dr. Cecilia Flori - EP 23
How does one thrive in adverse, difficult conditions? How can we reframe challenges as opportunities?
Hosts Lisa Lambert and Rick Kitagawa explore these questions with Dr. Cecilia Flori, an elite ultra-runner, theoretical physicist, neuroscientist, running coach, and university lecturer.
Cecilia, who already has a PhD in quantum physics, is working towards another one in neuroscience, all while she puts in the consistent training to win ultra-long races and prepare to represent her home country of Italy in the World Mountain and Trail Running Championships at the end of 2021.
In our conversation, we explore how Cecilia pushes herself by taking on tough challenges on a regular basis, as well as her thoughts on making life-changing decisions. She shares the mindset and systems that have helped her trust in herself and thrive in the face of hard things. Cecilia also offers practical advice to anyone facing a difficult, scary challenge ahead.
Show Notes:
- Cecilia on Instagram
- Cecilia on Facebook
- http://mountaintimeperformancecoaching.com/
- Perimeter Institute Recorded Seminar Archive - Physics lectures
Sponsored by: Spotlight Trust
The founders of Trust-Centered Leadership have created the practical playbook for building trust at scale. Download your free copy at spotlighttrust.com/playbook

Building Trusted Small Businesses - Interview with Ramon Ray - EP 22
What is the worst scenario for starting a business of your own? How can you re-frame crises as opportunities?
Hosts Lisa Lambert and Rick Kitagawa get the answers to these questions and many more in this energetic conversation with Ramon Ray, best-selling author, speaker, and serial entrepreneur.
In the United States, small businesses account for 99.7% of all businesses. Ramon's current company, Smarthustle.com is on the mission to inspire and educate a million small business owners by 2025, and from what we've seen, we have no doubt he'll achieve it.
In our conversation, we explore the mindset that has helped Ramon create multiple successful companies and overcome his own insecurities. Moreover, Ramon shares tons of practical insights for those interested in starting their own business and great reminders for seasoned entrepreneurs. And of course, we talk about how business is all about relationships and how crucial trust is to any business looking to thrive.
Show Notes:
- RamonRay.com
- Smarthustle.com
- SCORE
- Shackleton’s infamous (and maybe fabricated) ad for explorers
- Ramit Sethi of I Will Teach You To Be Rich
- Kevin Kelly’s 1000 True Fans theory
- Quickbooks by Intuit
- David Goggins - retired Navy SEAL and world-record holder
- SXSW (South by Southwest)
- Akimbo.com
- Small Business Essentials
Sponsored by: Spotlight Trust
The founders of Trust-Centered Leadership have created the practical playbook for building trust at scale. Download your free copy at spotlighttrust.com/playbook

Reimagining Education and Leadership - Interview with Marie Schacht - EP 21
How do you tackle challenging traditional modes of education and building new options that emphasize learning, connection, and community? How do you transition from leading a project to leading at scale?
Hosts Lisa Lambert and Rick Kitagawa explore the answers to these questions and many more in this conversation with Marie Schacht, teacher, designer, community builder, and Chief Learning Officer at Akimbo which has transformed the lives of 21,000+ people in more than 70 countries around the world.
We dive into the reimagination of education and what it could be, how Marie sees the interplay between trust and leadership, and her journey of her definition of what it means to lead. Marie also offers plenty of practical, actionable insights into how she leads a global team of ruckus-makers.
Show Notes:
- Marieschacht.com - where you can sign up for her newsletter
- Akimbo.com
- Seth Godin
- altMBA
- B-Corporations
~~~~~~~~~~~~~
Sponsored by: Spotlight Trust
The founders of Trust-Centered Leadership have created the practical playbook for building trust at scale. Download your free copy at spotlighttrust.com/playbook

The Practical Path Forward Towards a Healthcare System that Deserves Our Trust - Cecilia Hardacker, Gabriel Maldonado, Jim Pickett, Ace Robinson - EP 20
The time to remedy the failures of public health, our healthcare system, the research enterprise, and health policy-making is long overdue.
Research shows implicit bias impacts providers’ interactions with patients and has negative effects on the health of people of color. Centering the lived experiences of Black, Indigenous, Latino/a/x and other people of color, immigrants, and LGBTQ+ people is necessary as we course correct toward building and repairing relationships, fostering trust, and being trustworthy.
This follow-up conversation to last week's episode explores the multifaceted approaches needed to remedy, and actions from small to big, individual to institutional, you can take to help shape a practical path forward towards transforming the healthcare system into one that earns and deserves our trust and provides high-quality, culturally literate, empathetic care to all. With lessons applicable to any leader in any industry, you won't want to miss this panel discussion.
Originally recorded live on Monday, December 7, 2020. This is Part 2 of a 2-part conversation on Understanding and Addressing Medical Mistrust hosted by Spotlight Trust. This conversation contains a few swear words, FYI.
Part 1 of this conversation explored the historical and current origins of medical mistrust and aired as episode 19 of In Trust.
Learn more: https://spotlighttrust.com/medical-mistrust
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Show Notes:
More on this two-part conversation on Understanding and Addressing Medical Mistrust
Watch this conversation on YouTube
Dave Bridgeforth and Omar Gonzales-Valentino of TruEvolution
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Sponsored by: Spotlight Trust

Medical Mistrust: From Past to Present - Shawn Demmons, Dr. Oni Blackstock, Dr. Cynthia A. Gomez - EP 19
Do you trust the healthcare system to provide YOU with the highest quality of care when you’re in need?
This is a crucial question as medical mistrust is associated with negative health outcomes.
COVID-19 has illuminated the deep inequities in healthcare access and health outcomes by race, gender, socio-economic status, and place. The medical mistrust experienced by many people of color, particularly among Black and Latino/a/x communities, creates enormous barriers.
The time to remedy the failures of public health, our healthcare system, the research enterprise, and health policy-making is long overdue. Research shows implicit bias impacts providers’ interactions with patients and has negative effects on the health of people of color. Centering the lived experiences of Black, Indigenous, Latino/a/x and other people of color, immigrants, and LGBTQ+ people is necessary as we course correct toward building and repairing relationships, fostering trust, and being trustworthy.
This is the first of a special two-part conversation on understanding and addressing medical mistrust.
Featured panelists:
- Shawn Demmons, MPH | Capacity Building Assistance Manager, UCSF Center of Excellence for Transgender Health
- Dr. Oni Blackstock | Physician; Researcher; Founder and Executive Director, Health Justice
- Cynthia A. Gómez. PhD | Professor Emerita, San Francisco State University
Co-facilitated by:
- Shannon Weber, MSW | Founder and Executive Director, PleasePrEPMe; Social Entrepreneur; Author
- Rick Kitagawa | Co-founder, Spotlight Trust
Originally recorded live on Monday, November 30, 2020. This is Part 1 of a 2-part conversation on Understanding and Addressing Medical Mistrust hosted by Spotlight Trust.
Part 2 of this conversation explored a practical path forward toward equity and trust in healthcare and will be aired next week right here on In Trust.
Learn more: https://spotlighttrust.com/medical-mistrust
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Show Notes:
More on this two-part conversation on Understanding and Addressing Medical Mistrust
Watch this conversation on YouTube
Medical Apartheid by Harriet Washington
The US Public Health Service Syphilis Study at Tuskegee
Public Responsibility in Medicine & Research (PRIM&R)
~~~~~~~~~~~~~
Sponsored by: Spotlight Trust
The second of the two-part conversation titled: A Practical Path Forward Towards a Health Care System that Deserves Our Trust will be released on In Trust next week, so stay tuned and subscribe to make sure you don’t miss this valuable, solution-focused discussion. We hope to see you there.
Learn more: https://spotlighttrust.com/medical-mistrust

Bringing Forward Trusted Insights for 2021 - Recap of 2020 - EP 18
Today we’ve got a special episode of In Trust for you where we’re sharing some clips from our 2020 interviews where our guests offered insights we want to be sure to bring forward with us into 2021.
We’d love to hear from you - what were some of your favorite insights from the podcast this year? Leave us a voice message over here as we want to hear from you, our trusted audience.
Listen and enjoy this recap where are thoughtful guests offer leadership lessons that can help propel us forward in this new year.
Show Notes:
- Episode 2 - Building Amazing Products Through Trust with Ryan Flahive
- Episode 4 - The Long and the Short of Collaboration with Jen Waldman and Peter Shepherd
- Episode 5 - Leading at the Frontiers of Science with Sean Lee
- Episode 7 - Reinventing Yourself by Building Trust with Yunzhe Zhou
- Episode 8 - The Real Skills Needed for Success with Stacy Richards
- Episode 9 - Building Boundaries for a Better Future with Shannon Weber
- Episode 10 - Creating a More Meaningfully Connected World with Kat Vellos
- Episode 11 - Difference-Making Through Trust with Scott Perry
- Episode 12 - Better Leaders, Better Communities with Danny Bauer
- Episode 13 - Building Big Ideas Through Trust with Rebecca Kirstein Resch
- Episode 14 - Trusted Parenting During Pandemics with Dr. Robert Zeitlin
- Episode 15 - Leadership, Collaboration, and Trusting Yourself with Mike Lyndon
- Episode 16 - Putting People and Relationships First with Brian DeSimone
- Episode 17 - Turning Dreams Into Reality with Massimiliano Freddi
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Sponsored by: Spotlight Trust
If you missed out on the panel conversations we hosted late last year, fret not dear listener, as we’ll be releasing these crucial conversations about both the historic and contemporary origins of medical mistrust as well as potential solutions to addressing this issue.
The first of the two-part conversation titled: Medical Mistrust: From Past to Present will be released on In Trust next week, so stay tuned and subscribe to make sure you don’t miss this valuable discussion. We hope to see you there.

Turning Dreams Into Reality - Interview with Massimiliano Freddi - EP 17
How do you find the trust needed to turn your dreams into reality, especially when they're as ambitious as building your own adventure park? What does it take to design experiences people truly love?
Hosts Lisa Lambert and Rick Kitagawa explore the answers to these questions and many more in this extended conversation with Massimiliano Freddi (who we like to call Max), a design professor, entrepreneur, coach, consultant, and CEO of Wonderwood, a family adventure park in the picturesque Lake Maggiore region of Italy.
We talk about a wide-range of topics including Max's deep care for his customer's experience, exclusion and belonging, building trust with yourself and others, and four practical steps you can follow to turn your own big dreams into reality.
Show Notes:
- Massimiliano Freddi on LinkedIn
- Max on Facebook
- Wonderwood.it
- Lake Maggiore
- Leolandia
- IAAPA - the International Association of Amusement Parks and Attractions
- Disneyland’s dark rides
- Grease
- The Adventures of Priscilla, Queen of the Desert
- altMBA
- IKEA
- The Rocky Horror Picture Show
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Sponsored by: Spotlight Trust
The founders of Trust-Centered Leadership have created the practical playbook for building trust at scale. Download your free copy at spotlighttrust.com/playbook

Putting People and Relationships First - Interview with Brian DeSimone - EP 16
How do you build trust with someone within the first few minutes of meeting them?
What does working as a photographer, a bartender, and an entrepreneur have in common?
Hosts Lisa Lambert and Rick Kitagawa get the answers to these questions and many more in this deeply personal conversation with Oakland, California-based, award-winning photographer and brand designer Brian DeSimone. Brian is all about putting people and relationships first, and drops a masterclass in building relationships. You don’t want to miss out on this powerful, inspiring conversation whether you work on the front lines or in the C-suite.
Enjoy!
Show Notes:
- BrianDeSimone.com
- @briandesimonephotography on Instagram
- Akimbo Workshops
- Dana Ray, communication consultant
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Sponsored by: Spotlight Trust
The founders of Trust-Centered Leadership have created the practical playbook for building trust at scale. Download your free copy at spotlighttrust.com/playbook

Leadership, Collaboration, and Trusting in Yourself - Interview with Mike Lyndon - EP 15
How do you build trust in yourself in hyper-competitive industries that rely on subjective assessments? How can you build collaboration in this same environment? How do you trust yourself to succeed?
In this episode, hosts Lisa Lambert and Rick Kitagawa speak with visual effects supervisor Mike Lyndon. He's also a problem-solver, storyteller, artist, Visual FX superstar, and reimagineer of education. Mike offers a ton of mic-drop moments in this interview.
While this is a must-listen to any creative looking to make a living off their craft, Mike's advice applies to pretty much anyone seeking to make a difference.
Enjoy!
Show Notes:
- Mikelyndon.online
- @mike_lyndon on twitter
- Tangent Animation
- altMBA
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Sponsored by:
The founders of Trust-Centered Leadership have created the practical playbook for building trust at scale. Download your free copy at spotlighttrust.com/playbook

Trusted Parenting During Pandemics - Interview with Dr. Robert Zeitlin - EP 14
It's tough being a parent in a pandemic, let alone three different ones. How do you manage your kids while you're managing your job? How do employees, regardless of parenting status, deal with outdated management philosophies in this new world of work?
In this episode, hosts Lisa Lambert and Rick Kitagawa speak with positive psychologist Dr. Robert Zeitlin. For the last 20 years, he’s been helping parents raise kick-ass kids. In fact - he wrote the book on it - Laugh More, Yell Less: A Guide to Raising Kick-Ass Kids. He’s also the author of But I’m Not a Teacher: A Parent’s Guide to Learning Under Lockdown.
This episode has time travel, practical tips for managing the winter holidays in this time of triple pandemic, parsing intuition from the lizard brain, and a reimagination of what a school can be, so you won’t want to miss this one.
Enjoy!
Show Notes:
- Robertzeitlin.com
- Dr. Robert Zeitlin’s books, Laugh More, Yell Less: A Guide to Raising Kick-Ass Kids and But I’m Not a Teacher: A Parent’s Guide to Learning Under Lockdown
- @drrobertzeitlin on Instagram
- @drrobertzeitlin on Medium
- Positive Parenting 101 on Pinterest
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Sponsored by:
The founders of Trust-Centered Leadership have created the practical playbook for building trust at scale. Download your free copy at spotlighttrust.com/playbook

Building Big Ideas Through Trust - Interview with Rebecca Kirstein Resch - EP 13
How can we break out of the mold if we're not exposed to any other ways of being? How do we become the best versions of ourselves and bring big ideas to life?
We’re excited to bring you this episode's conversation with all-around super connector Rebecca Kirstein Resch - CEO and founder of Inqli. She’s on a mission to make new ideas and technology work in the service of and for people and is a trailblazer in the social impact space. Rebecca is an inspiring, purpose-driven leader, and we’re so happy to bring this conversation to you.
Show Notes:
- Inqli website - get on their list to get updates on the change Rebecca and her team are making
- Rebecca on LinkedIn
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Sponsored by:
Whether you work in the healthcare system or rely on it, join us on Monday November 30 and Monday December 7 to learn about the origins of medical mistrust, the many ways it persists today, the multifaceted approaches needed to remedy, and actions you can take to help shape a practical path forward towards transforming the healthcare system into one that earns and deserves our trust and provides high-quality, culturally literate, empathetic care to all.
Learn more and sign up at: spotlighttrust.com/medical-mistrust

Better Leaders, Better Communities - Interview with Danny Bauer - EP 12
What does it mean to lead a community, and how does one do that effectively?
In this episode of In Trust, we’re super jazzed to bring you this conversation with Danny Bauer, Chief Ruckus Maker over at Better Leaders, Better Schools. This mastermind of educational masterminds makes Rick laugh more than in any other episode and brings authenticity, compassion, and wisdom to the crucial conversation about finding one’s tribe and building better communities.
Show Notes:
- Dannybauer.world - Danny’s new project
- Seth Godin - Stop Stealing Dreams, Purple Cow
- Austin Kleon’s Steal Like An Artist
- Danny’s video of him dancing to ‘Shout!’
- Michael Smith - Graphic Designer
- Betterleadersbetterschools.com - the podcast and everything around education
- @alienearbud on Twitter
- @alienearbud on Instagram
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Sponsored by:
Whether you work in the healthcare system or rely on it, join us on Monday November 30 and Monday December 7 to learn about the origins of medical mistrust, the many ways it persists today, the multifaceted approaches needed to remedy, and actions you can take to help shape a practical path forward towards transforming the healthcare system into one that earns and deserves our trust and provides high-quality, culturally literate, empathetic care to all.
Learn more and sign up at: spotlighttrust.com/medical-mistrust

Difference-Making Through Trust - Interview with Scott Perry - EP 11
How do we make a difference in the world? How do we create a legacy?
In this episode of In Trust, we’re excited to bring you this conversation with Scott Perry, Chief Difference-Maker at Creative on Purpose and the author of the Amazon top-selling book Endeavor and the soon-to-be-released Onward (Pre-order today!). In this conversation we dive deep into practical ways to build trust with yourself, as well as why that trust is so necessary to make the difference in the world that you want to make.
Show Notes:
- Scott's Website: https://www.creativeonpurpose.com/
- Creative on Purpose on LinkedIn: https://www.linkedin.com/in/creativeonpurpose/
- Get Scott’s latest book, Onward: Where Certainty Ends, Possibility Begins - https://www.amazon.com/Onward-Where-Certainty-Possibility-Begins-ebook/dp/B0859MN7PK
- Get Scott’s otherbooks - https://www.amazon.com/Scott-Perry/e/B018PDGWLE?ref_=dbs_p_ebk_r00_abau_000000
- Seth Godin
- The Marketing Seminar - part of the Akimbo Workshops
- David Whyte - poet, speaker, philosopher, evolutionary scientist
- Johann Wolfgang Von Goethe - scientist, philosopher, poet
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Sponsored by:
Whether you work in the healthcare system or rely on it, join us on Monday November 30 and Monday December 7 to learn about the origins of medical mistrust, the many ways it persists today, the multifaceted approaches needed to remedy, and actions you can take to help shape a practical path forward towards transforming the healthcare system into one that earns and deserves our trust and provides high-quality, culturally literate, empathetic care to all.
Learn more and sign up at: spotlighttrust.com/medical-mistrust

Creating a More Meaningfully Connected World - Interview with Kat Vellos - EP 10
Why can it be so difficult to make new friends as an adult? How do we build connection with friends (old and new) in a time of social distancing?
In this episode of In Trust, we’re excited to bring you the fabulous work of Kat Vellos, a seasoned UX designer, connection coach, facilitator, community creator, illustrator, and speaker, and the author of “We Should Get Together: The Secret to Cultivating Better Friendships” and “Connected From Afar: A Guide for Staying Close When You're Far Away.” This conversation dives deep into building connection, so listen, learn, and enjoy!
Show notes:
- We Should Get Together: The Secret to Cultivating Better Friendships - Kat's 1st book
- Connected From Afar: A Guide for Staying Close When You're Far Away - Kat's 2nd book
- Weshouldgettogether.com - Kat’s hub for her Connection Club and writing workshops
- Katvellos.com - For those interested in booking Kat for speaking or consulting
- @katvellos_author on Instagram
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Sponsored by:
The founders of Trust-Centered Leadership have created the practical playbook for building trust at scale. Download your free copy at spotlighttrust.com/playbook

Building Boundaries for a Better Future - Interview with Shannon Weber - EP 09
How do you lead effectively through crisis and care for your people without burning out? How do you start building trust in yourself when you're exhausted and afraid?
In this episode, hosts Lisa Lambert and Rick Kitagawa speak with Shannon Weber, a social entrepreneur, coach, facilitator, and author. Essential listening for any leader, especially those who care (sometimes too much), this conversation looks at boundaries, medical mistrust, and what it looks like to earn trust from those we seek to serve.
Enjoy!
Show notes:
Xoshannonweber.com - Shannon’s corner of the internet
https://www.youtube.com/watch?v=c84x6dxSGnI - Shannon’s TEDx Talk about Love Notes
Showuphard.com - Shannon’s website for her book, Show Up Hard with a free 30-day e-course
LoveU2.org - Shannon’s LoveU2 project
Emergent Strategy - by Adrienne Marie Brown
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Sponsored by:
The founders of Trust-Centered Leadership have created the practical playbook for building trust at scale. Download your free copy at spotlighttrust.com/playbook

BONUS HALLOWEEN EPISODE - Broken Expectations - EP 08.5
We’ve got a special Halloween episode of In Trust… it's a little bit of trick, but mostly treat.
Broken expectations can cause all sorts of problems, whether you are a freestyle rapper, or a leader seeking to make change. In this host-led bonus episode, let Rick’s story about ‘House Mouse’ segue into what it means to break expectations, and how difficult it can be to build up trust when those expectations are broken.
Show Notes:
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Sponsored by:
The founders of Trust-Centered Leadership have the practical playbook for building trust at scale. Download your free copy at spotlighttrust.com/playbook

The Real Skills Needed for Success - Interview with Stacy Richards - EP 08
What are the real skills central to success, especially as a young person looking to grow and thrive in a time of quarantine?
In this episode, hosts Lisa Lambert and Rick Kitagawa speak with Stacy Richards, a recovering attorney, sales leader, mom of two college students, and coach for young people. Whether you consider yourself a young person or not, Stacy's wisdom and experience shine in our conversation as she details the power of mentors, putting action and execution over results, and the real skills that true leaders need if they want to be successful.
Enjoy!
Show notes:
altMBA.com
OysterReefCoaching.com - Don’t forget there are two R’s!
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The founders of Trust-Centered Leadership have the practical playbook for building trust at scale. Download your free copy at spotlighttrust.com/playbook