
Intelligent Growth
By The Nour Group

Intelligent GrowthMar 21, 2023

Data Maturity and 15 Signs of GTM Metric Problems
Ask any leader, and they’ll profess that data really is the new renewable energy. They aspire to create an organizational philosophy emphasizing the role of data in their decision-making processes.
Data maturity in every organization does not occur overnight, and in the journey to creating a data-driven culture, decisions are based on data and analysis rather than intuition or experience alone. Data accessibility, quality, accuracy, the team’s analytical skills, decision-making incentives (and consequences in learning moments), collaboration with data, data security, privacy posture, and continuous learning while staying focused on the desired strategic outcomes are all important considerations.

Your Next Acquisition and Tech Stack Considerations - Three Perspectives
In challenging economic times, astute and intelligent M&A opportunities arise. From digital transformation to deal volume, distressed deals as companies restructure, those who can acquire without financing, to stakeholder activism, and small to midsize deals strengthening, key trends continue to shape the M&A landscape.
One underlying challenge with many M&A events is each organization’s respective tech stack. From where they’re most often ignored to timing/unique phases of the M&A process where the tech stack should be particularly highlighted, three (3) unique perspectives emerge for every leader’s consideration.
Join Nour Group partners Jenn Cordz and David Nour as they discuss the biggest mistakes many leaders and their organizations make in their acquisition journey regarding the tech stack. Today, 26 September, at Noon ET. Join us in the Nour Forum (NourGroup.com/Forum) for the list of questions we’ll discuss and a summary of the key insights.

ICPs, Personas, Ideal Relationship Profiles, and Needs-Based Segmentation
Ideal Customer Profiles (ICPs) and Buyer Personas offer strategic value in the planning and execution of marketing strategies, sales activities, and customer engagement. Although commonly understood, strategic priorities to focus on limited resources, improve product development, enhance messaging and positioning, accelerate sales, and amplify customer retention are often missed opportunities in many organizations. Furthermore, Ideal Relationship Profiles (IRPs) and Needs-Based Segmentation continue to elude even the most astute teams.
Join Nour Group partners Jenn Cordz and David Nour on Tues, Sept. 19 at Noon ET as they discuss the importance of ICPs, Personas, Ideal Relationship Profiles, and Needs-Based Segmentation, how they impact sales motions, reporting, and executive dashboards toward intelligent and profitable enterprise growth.

Tech Bloat - What, Why and How to Fix It?
Tech bloat refers to the excessive and often unnecessary accumulation of technology assets, software, tools, or features in an organization. It can lead to inefficiencies, increased costs and can be detrimental to productivity. Yet, it’s omnipresent in every organization we meet. Good people with good intentions add point solutions gradually over time, facilitated by several factors such as decentralized decision-making, rapid tech changes, M&A, FOMO, and vendor influences to name a few. Getting beyond denial is the first phase of recovery for most revenue leaders, followed by an independent audit of your processes, capabilities, and tech stack. In the medium- and longer-term, better tech governance, zero-based budgeting that drives the power of deduction, and better communication across functional leadership teams become the cultural necessities to avoid future tech bloats.

Thriving Amid Continued Uncertainty with Steve Hardy, Prophix CMO
How do some organizations struggle, reduce staff, and cut everything from training and development to travel, entertainment, and marketing amid continued uncertainty, and others seem to thrive? What sets one group of revenue leaders (marketing, sales, and customer success) in their alignment, support of one another, and a seamless handoff between their motions to delight customers apart from their peers? How does a 35-year-old startup suddenly find and hit its stride in market traction and revenue growth?
Join Nour Group partners Jenn Cordz and David Nour for the next episode of Intelligent Growth LIVE today, Tuesday, 5 September, at Noon ET, as they welcome long-time friend and client Steve Hardy, Prophix CMO. The conversation will focus on Steve’s CMO journey in joining Prophix, his relationship with his C-Suite peers, his search for exceptional talent, ABX, Buyer Personas, and the impact of Generative AI on the marketing function.

Power of Data Storytelling with Diedre Downing, StoryIQ
Ask many leaders, and they'll attest that their organization is often data-rich and actionable insight-poor. Rank and file often complain about the lack of transparency or shared insights from the available data within a function or across the entire organization.
Data storytelling combines the statistical rigor of data analytics with the narrative engagement of storytelling. It is critical in making data understandable, actionable, and impactful. From improved decision-making and accessibility to increased engagement, emotional impact, clarity, and focus, data storytelling transforms data into a narrative various stakeholders can understand, believe in, and support.

Slow Down in Sales Velocity and Missing Pipeline Targets - 5 Ideas to Consider
The continued market uncertainties are creating a slew of challenges and opportunities for many leaders and their organizations. Based on our survey of global clients, the good news is that an estimated 48 percent are hitting their revised revenue goals for the year. 22 percent of this group is actually outpacing their ’22 targets, predominately in industrial manufacturing and financial services. Unfortunately, the bad news is that 58 percent are missing their opportunity pipeline, with 85 percent sharing that their average sales cycles have dramatically slowed. More importantly, 42 percent are missing even adjusted revenue targets. With fewer at-bats, every hybrid relationship touch point - physical/in-person, virtual/digital, and global matters more than ever. Cutting marketing budgets will certainly bring future challenges in revenue predictability, and recovery will remain sluggish for many companies.

Creating a Solid RevOps Foundation In Enterprise GTM Strategy
What are the critical differences between an enterprise revenue operations (RevOps) environment vs. hyper-growth or even mid-market companies? Beyond BU complexities, independent agendas, and an overcomplicated tech stack, a solid foundation is often missing. So, what’s the answer? “Let’s hire a VP of Ops” who is often charged with parting the sea! This incredibly elusive role comprised of a multitude of demanding technical skills, functional knowledge, and diplomatic behaviors is not setup to succeed due to governance, team, and tech stack challenges. This is exactly why an independent perspective is critical as a baseline of what they’re walking into and how to prioritize their lowest hanging value-enabling fruits. Ultimately, only a cultural shift toward a holistic 360-degree view of every customer will deliver the real strategic value of RevOps to every enterprise.

Neuroscience of Relationships and Physical Proximity with Clark Dean, Transwestern
What do the sympathetic and the parasympathetic nervous systems, the neural network of an organization, vulnerability as the currency of trust, the YMCA Effect, and the hyper linear scale of economic activity and connections have in common? They're the topic of the next Intelligent Growth on the Neuroscience of Relationships and Physical Proximity with Clark Dean, Executive Managing Director, Partner, and Board Member at Transwestern.
As more leaders struggle to nurture their culture through the lingering effects of remote work, research is showing that physical proximity - you and your teams working, building, and nurturing internal company relationships - is critical to creating a high-performing environment.

RevOps Job Descriptions vs. Aligning Talent to Value Creation
Our team has analyzed over 200 Revenue Operations (RevOps) job descriptions on LinkedIn. From hands-on, highly tactical requests for help (think Hubspot Admin) to what should ideally be a strategic role such as a Director or VP of RevOps, most outline a traditional job description. RevOps proficiency exists at the intersection of strategically understanding the business outcomes, combined with marketing, sales, and customer success motions, process optimization to reduce redundancies/functional overlaps, and the tech skills to connect often disparate functional platforms. Additionally, you need business acumen to measure the right KPIs, data analytics, and visualization skills to create said metrics in consumable reports and dashboards, and the ability to articulate not just descriptively where an organization is on a RevOps maturity spectrum but prescriptively where the leadership should double down in their investments of time, effort, and resources. In essence, what many organizations seek in a single role is a Unicorn!
We believe there is a better way: Jobs to be Done! In this approach, you align talent to value creation and de-risk critical tasks RevOps must deliver to create enterprise value. And many leaders who continue to search month-after-month, or go through a merry-go-round of candidates, contractors, and short-term employees, should be more open to the Hollywood Talent Model.

M&A Digital and Relational Pitfalls
M&A, although appealing in its inorganic accelerant of enterprise growth, involves potentially significant digital and relational pitfalls.
From platform and ecosystem integrations to data consolidation and maturity elevation, systems and cultural compatibilities, cybersecurity and trust risks, competency and capabilities gaps, legacy vs. forward digital and relationship opportunities, business continuity, and regulatory compliance are just a few pitfalls for astute leaders and their teams to consider.

Micro-Events as a Strategic Enabler of your GTM Strategy
In the post-pandemic world, micro-events have emerged as a dynamic and effective tool to engage and influence your audience, foster meaningful connections, and propel your business forward. By offering a range of smaller experiences, from virtual gatherings and targeted workshops to interactive webinars, every team has an immense potential to enhance their brand awareness, increase customer loyalty, and skyrocket conversion rates. With their ability to provide personalized and immersive experiences, micro-events empower businesses to create lasting impressions and drive valuable engagement with their audience. Join Nour Group partners David Nour and Jenn Cordz today, Tuesday, 18 July, at Noon ET LIVE on YouTube (links on other platforms) as they discuss micro-events as a strategic enabler of your GTM strategy.

Investing in Repeatability with Casey Foss, West Monroe
Investing in repeatability drives operational efficiency, scalability, and consistency for long-term business outcomes. By establishing standardized and efficient processes, organizations can streamline operations, improve productivity, and consistently deliver high-quality results, gaining a competitive edge in the market. These are foundational to every digital transformation effort. They're also invaluable in further nurturing and sustaining your most valuable internal and external relationships.
Building a foundation of repeatability enables businesses to adapt to constant market changes, foster real innovation (vs. innovation theater), and establish a reputation for reliability and excellence in their industry, ultimately positioning themselves as leaders in their respective fields. This is where intelligent and profitable growth and scale contribute the greatest value creation for every organization.
Join me and The Nour Group, Inc. partner, Jenn Cordz, as we host Casey Foss, Chief Commercial Officer of West Monroe, tomorrow, Tuesday, July 11th, at Noon ET to discuss investing in repeatability.

M&A Challenges and Opportunities in Fueling Profitable Growth
Mergers and Acquisitions (M&A) represent a significant strategy for growth and diversification for many companies, though the outcomes can be both positive and negative based on how the process is managed. From strategic fit and cultural integration, including retention of key talent, to post-merger integration, communication, technology integration and lasting change management, the journey is fraught with risk.
This risk is greatly amplified when it comes to intelligent and profitable growth. Although increasing market share and reducing cost redundancies often top the list, integration costs and distractions from the core business are seldom sufficiently and thoroughly debated.
Join Nour Group partners David Nour and Jenn Cordz tomorrow, Tuesday, 27 June at Noon ET on LinkedIn, Facebook, YouTube, and Twitter channels as they discuss M&A challenges and opportunities in fueling profitable growth.

Ecosystem Building As a Strategy to Combat Downturns and Disruptions
Effective ecosystem strategies can deliver valuable near-term benefits as well as generate long-term growth and resilience. Leaders are finding significant opportunities to outperform their competitive peers, using this countercyclical strategy to combat continued uncertainties and disruptions and lower risk to fuel growth. The key is to create an interconnected set of services to fulfill a variety of needs in a highly integrated experience.
Generating non-core revenue from your ecosystem isn’t easy. But the potential opportunities are huge - an estimated $100 trillion value pool by 2030 or 1/3 of the world’s total sales output. And delighted customers are more than willing to use ecosystem services from a trusted incumbent. So, where do you begin, and what are the specific actions to capture meaningful business value?
Join Nour Group partners David Nour and Jenn Cordz today, Tuesday, 20 June, at Noon ET LIVE on LinkedIn, Facebook, YouTube, and Twitter channels as they discuss Ecosystem Building as a Strategy to Combat Downturns and Disruptions.

Creating a Culture of Sales Coaching with Mark Garrett Hayes
Ask most CROs who'll tell you that sales coaching is a cultural differentiator. It's a dynamic approach that empowers sales leaders to become the best version of themselves and to develop and guide their teams to greater performance, execution, and results. When you create a culture of sales coaching, leaders foster continuous learning, skills development, and motivation among their revenue professionals - relevant in every economic cycle.
Yet, many organizations face challenges in establishing and nurturing a culture of sales coaching, hindering their ability to unlock the full potential of their sales teams and achieve intelligent and profitable growth.
Join Nour Group partners Jenn Cordz and David Nour as they welcome sales expert Mark Garrett Hayes on Tuesday, June 13th, at Noon ET LIVE on Nour Group's LinkedIn, Facebook, YouTube, and Twitter channels as they discuss the keys to creating a culture of sales coaching.

Power and Promise of Generative AI in Marketing & Sales
Generative AI holds significant potential and promises to transform various aspects of how organizations engage their current and prospective relationships. From visual content creation to personalized marketing, predictive analysis, dramatically improved customer interactions, product development, and A/B Testing, every marketing and sales leader now has the playing field leveled to think and lead differently.
Yet, many organizations struggle to leverage these powerful platforms and models to attract, engage, and convert their ideal relationship profiles.
Join Nour Group Managing Partner David Nour today, Tuesday, June 6th, at Noon ET on Nour Group's LinkedIn, Facebook, YouTube, and Twitter channels as he discusses the Power and Promise of Generative AI in Sales & Marketing. Join us in the Nour Forum (NourGroup.com/Forum) to continue the conversation.

Revenue Operations (RevOps) Governance, Team and Impact
Revenue Operations (RevOps) is designed to break down silos between sales, marketing, and customer success teams, aligning them to drive intelligent and profitable growth. This holistic approach ensures smoother processes, efficient collaboration, and greater visibility across the revenue-generating units of the business.
So, where should RevOps be structured within the organization? Who and what capabilities should encompass the RevOps team? And what should be the expected enterprise value creation or impact from the RevOps function?
Join Nour Group partners Jenn Cordz and David Nour today, Tuesday, May 30th, at Noon ET LIVE on Nour Group’s LinkedIn, Facebook, YouTube, and Twitter channels as they discuss RevOps Governance, Team, and Impact.

Total Relevant vs. Addressable Market (TRM vs. TAM)
A fundamental difference exists between an entire market you can market, sell, and service, and those relationships are highly relevant to the appropriate need, willingness, and ability to pay for your product, service, or solution.
Total Addressable Market (TAM) and Total Relevant Market, also known as Serviceable Available Market (SAM), are two distinct concepts used in business planning, particularly for estimating market potential. Total Addressable Market (TAM) represents the total revenue opportunity available for a product or service, assuming 100% market share. It is the broadest possible view of the market without considering constraints such as geographic reach, competitive landscape, or regulatory environment.
Serviceable Available Market (SAM), or Total Relevant Market, is the portion of the TAM that you can actually reach or target with your products or services. It's a more focused and practical view of the market, taking into account factors like geographic constraints, demographic targeting, and distribution channels.
Join Nour Group partners Jenn Cordz and David Nour for the next episode of Intelligent Growth as they share insights into the fundamental differences between an organization's Total Addressable and Relevant Markets. This livestream will broadcast today at Noon ET on Nour Group's LinkedIn, Facebook, YouTube, and Twitter Accounts. Join us in the Nour Forum for a presentation copy and additional resources - NourGroup.com/Forum.

"We" Opportunities + North Star Metrics Amongst Rev Growth Leaders
If you had a chance to catch the most recent mini-series on the challenges facing CMOs, CROs, and CCOs, you quickly realize two fundamental facts:
1. The strategic relationship between marketing, sales, and customer success leaders and their teams (not to mention with higher-ups in the org) has never been more critical.
2. A set of highly credible, believable joint metrics across the three functions as the connective tissue can make or break the organization's success in consistently acquiring and retaining profitable customers.
Join Nour Group partners Jenn Cordz and David Nour as they share five reasons for strategic "we" relationships amongst revenue leaders and three categories of metrics critical to their success. Today at Noon ET, on Nour Group's LinkedIn, Facebook, YouTube, and Twitter accounts. Don't forget to join us in the Nour Forum to continue the conversation - NourGroup.com/Forum.

Key Experience Challenges for CCOs: Mini-Series Episode 3 of 3
Customer centricity is a business strategy that puts the customer at the center of all activities and decision-making processes. It is a strategy focusing on understanding the customer's needs, preferences, and behaviors and using this information to design products, services, and experiences that meet or exceed their expectations. So, whose job is it to be that influencer of common tools/approaches, set of standards for the organization, or share customer-centric insights and practices?
Welcome to the rise of the Chief Customer Officer (CCO) and their strategic impact on every organization's top and bottom-line growth. Their biggest challenge and opportunity: micro-moments or experiences at various interactions with a broad spectrum of functions, the consistency, communication, collaboration, processes, systems, and capabilities across the entire organization to leave them wanting more!
Join Nour Group partners Jenn Cordz and David Nour today at Noon ET as they share insights into this final episode of the mini-series: Key Chief Customer Officer (CCO) Experience Challenges on Nour Group's LinkedIn, Facebook, YouTube, and various Twitter channels. Don't forget to join us in the Nour Forum for a copy of the presentation - NourGroup.com/Forum. And if you can't join us for the livestream, listen to the Intelligent Growth podcast wherever you consume podcasts.

Key Scaling Challenges for CROs: Mini-Series Episode 2 of 3
The most recent PWC Annual Global CEO Survey highlighted top-line growth threats as most CEOs' prevailing concern in the next 12-18 months. Chief Revenue Officers (CROs) earned a seat at the C-suite table because revenue growth needs prudent oversight.
The organization's ability to consistently, accurately, and confidently predict and deliver on its revenue goals requires a seasoned statesman/woman. The CRO must constantly maintain and tweak strategic levers, remove functional silos, leverage insights to devise a strategy, and map out a set of prioritized pursuits to navigate economic, market, and customer uncertainties.
From aligning sales and marketing efforts vs. competitive peers to scaling the team and geographic/channel coverage, leveraging tech stack, data management, and nurturing a customer-centric culture, the role of the CRO has never been more critical.
Nour Group partners Jenn Cordz and David Nour for the next Intelligent Growth livestream Tuesday, 2 May, at Noon ET as they discuss key scaling challenges facing the modern CRO on Nour Group's LinkedIn, Facebook, Youtube, and Twitter accounts. The presentation will be available in the Nour Forum - NourGroup.com/Forum.

Key Growth Challenges for CMOs: Mini-Series Episode 1 of 3
In 2023, the business-as-usual approach to growth will no longer suffice. To succeed, Chief Marketing Officers (CMOs) must establish their leadership brand by broadening the mindset, skillset, and roadmap of their internal teams and external support ecosystem while prioritizing their strategic relationships.
Increasingly, every CMO is being asked to do more with less. Resources are increasingly scrutinized, teams are asked to operate leaner, and CEOs look to CMOs to drive the next wave of enterprise growth. Growth and efficiency cannot be viewed as mutually exclusive. To deliver the highest impact on every investment, every organization must revisit its internal and external relationships with greater personalization, meaningful and authentic connections, and an exceptional customer experience at every touchpoint.
Join Nour Group partners David Nour and Jenn Cordz as they share key CMO Growth Challenges on Tuesday, 25 April. You'll find a copy of their presentation and links to additional resources in the RevOps Group within the Nour Forum - NourGroup.com/Forum.

Eight Ways RevOps Creates Enterprise Financial Value
In challenging economic times, most organizations tighten their spend and focus the aperture of their investments on the greatest return on investments. RevOps investments are critical in optimizing the organization's go-to-market strategy. But at what cost? And how can every CRO, CMO, and CEO zero base everything, including how they think about and implement cost savings in their RevOps initiatives?
From total spend to comparative spend based on the company's size and stage of maturity to seat utilization and tech stack purpose, key areas of every RevOps could benefit from a healthy discussion. Our research and RevOps X-Ray analysis show that significant functional overlap exists in many RevOps tech stacks, percentages of use are lower than expected, and various departments duplicate processes and tools.
Furthermore, longtail impacts (vs. ad-hoc functional needs), over-engineered integrations, data silos (the result of under-engineered integration misses), and qualitative and quantitative discussions are critical in every ROI consideration.
Join Nour Group partners Jenn Cordz and David Nour as they discuss the final episode in the mini-series Strategic Value of RevOps: Spend & ROI. Today, Tuesday, 4 April, at Noon ET on Nour Group's LinkedIn, Facebook, YouTube, and Twitter accounts.

Strategic Value of RevOps: Spend + ROI - Mini-Series Episode 3 of 3
In challenging economic times, most organizations tighten their spend and focus the aperture of their investments on the greatest return on investments. RevOps investments are critical in optimizing the organization's go-to-market strategy. But at what cost? And how can every CRO, CMO, and CEO zero base everything, including how they think about and implement cost savings in their RevOps initiatives?
From total spend to comparative spend based on the company's size and stage of maturity to seat utilization and tech stack purpose, key areas of every RevOps could benefit from a healthy discussion. Our research and RevOps X-Ray analysis show that significant functional overlap exists in many RevOps tech stacks, percentages of use are lower than expected, and various departments duplicate processes and tools.
Furthermore, longtail impacts (vs. ad-hoc functional needs), over-engineered integrations, data silos (the result of under-engineered integration misses), and qualitative and quantitative discussions are critical in every ROI consideration.
Join Nour Group partners Jenn Cordz and David Nour as they discuss the final episode in the mini-series Strategic Value of RevOps: Spend & ROI. Today, Tuesday, 4 April, at Noon ET on Nour Group's LinkedIn, Facebook, YouTube, and Twitter accounts.

Strategic Value of RevOps: Dashboards - Mini-Series Episode 2 of 3
Most of us believe that driving our cars without a dashboard would be silly, if not dangerous. Yet, many enterprise growth strategies need help to pinpoint critical insights and corresponding levers to manipulate in the expansion, integration, optimization, or transformation of their marketing, sales, and customer success efforts. In essence, their RevOps is flying blindly!
From product-market fit to go-to-market fit and the eventual scale of your revenue growth, there is a definite art and science to scaling. Good intended functional areas aim to measure their own progress, regrettably, at the cost of missing the bigger, more holistic picture. Too many leaders are concerned with attribution yet lose sight of why (or why not) certain marketing, sales, or customer success motions fall short.
Join Nour Group partners Jenn Cordz and David Nour as they discuss the next episode in the Strategic Value of RevOps: Dashboards mini-series. Today, Tuesday, 28 March, at Noon ET on Nour Group's LinkedIn, Facebook, YouTube, and Twitter accounts. Nour will be in the Nour Forum right after at 1 PM ET to share actionable insights - join us at NourGroup.com/Forum.

Strategic Value of RevOps: Metrics - Mini-Series Episode 1 of 3
Revenue Operations (RevOps) should be the strategic alignment of Marketing, Sales, and Customer Success motions toward a 360-degree view of your most valuable relationships.
If you're responsible for aggressive revenue targets and data-driven decisions, how confident are you in the frictionless, accuracy, and impact of your RevOps in your growth strategy?
Before recurring business models, companies approached the customer journey as independent, sequential steps. However, ARR mandates re-earning customer relationships with each annual renewal, necessitating a 360-degree view of the customer lifecycle journey more than ever.
Most senior executives, investors, and board members need more RevOps depth to ask the right questions, explore relevant and appropriate solutions and balance their approach between business requirements and technical capabilities.
The strategic value of RevOps begins and ends with the most relevant, accurately captured, analyzed, and forward-motion guiding set of metrics.

Amplified Time to Impact - Getting RevOps Right!
How Impactful is your RevOps? Revenue Operations (RevOps) should be the strategic alignment of Marketing, Sales, and Customer Success motions toward a 360-degree view of your relationships. If you're responsible for aggressive revenue targets and data-driven decisions, how confident are you in the frictionless, accuracy, and impact of your RevOps in your growth strategy?
To address the unique needs of global clients in their efforts to elevate the strategic impact of their revenue operations processes, capabilities, and tech stack, the Nour Group RevOps practice has developed its Amplified Time to Impact (ATI) process. Intelligent and profitable growth is delivered when an organization's marketing, sales, and customer success functions work seamlessly to create an exceptional customer experience and material value.
Join Nour Group partners Jenn Cordz and David Nour as they review the Amplified Time to Impact (ATI) process and the key steps contained within and share insights to optimize your revenue growth efforts. LIVE on Nour Group's LinkedIn, Facebook, YouTube, and Twitter Channels.
Join us in the Nour Forum right after for downloads of key resources, ask questions, and share your challenges and opportunities. NourGroup.com/Forum

The Star Wars Trilogy (RE, CC, CB)
If you watch the original Star Wars episodes 4-5-6, you'll get to know Luke Skywalker. Watch all three, and you'll go considerably deeper into the character, his trial and tribulations, and how wisdom impacts his journey to become a Jedi Master.
In your work (and life), similarly, you can read any of the David Nour books - Relationship Economics, Co-Create, and Curve Benders, and get great insights on business relationships, unique value-creation, and the future of work. So, how are they different, and what is the individual, team, and organizational transformation journey that can be extracted from all three?
Join Nour Group partners Jenn Cordz and David Nour to discuss the Star Wars Trilogy of RE, CC, and CB and transformation insights you can count on TODAY, Tuesday, 7 March, at Noon ET - LIVE on Nour Group Facebook, LinkedIn, YouTube, and Twitter.

Predictive Analytics & Relationship Intelligence
Predictive analytics uses current and historical data to forecast activities, behaviors, trends, and intent. It involves applying statistical analysis techniques, data queries, and AI/ML algorithms to data sets to create predictive models with a numerical value or a score on the likelihood of a particular action or an upcoming event.
When done ethically and in the proper, value-based context, this approach could dramatically amplify business relationships' planning, execution, and impact.
Join Nour Group Partners Jenn Cordz and David Nour for this episode of Intelligent Growth LIVE as they discuss Your Predictive Analytics & Relationship Intelligence from David Nour's new book, Relationship Economics 3rd edition (Wiley, 2023)!

Your Relationship Brand Familiarity
How would you describe one of your favorite brands? Why or how have you created an affinity for this brand? Regarding professional relationships and enterprise growth, our research highlights a spectrum of familiarity with individual brands. Some we outright reject; others we feel rather neutral about. Others, yet we prefer or even insist on.
In business relationships, you should aim to build a preference for your technical competencies and an insistence on the manner in which you build strategic relationships. Always.
Join Nour Group partners Jenn Cordz and David Nour, Today, Tuesday, 21 February, as they discuss Your Relationship Brand Familiarity LIVE at Noon ET

Six Phases of Strategic Relationships
Have you noticed why some people identify, build, nurture, and sustain fantastic business relationships while others have the same opportunities and let those invaluable contacts flounder? Our research over the past two decades, and particularly over the past three years of the global pandemic, points to a single source of the truth: discipline!
Discipline in understanding what it takes to turn everyday contacts into valuable business relationships. Discipline in developing the skills, applying the skills to gain the knowledge, and modifying your behaviors to create, communicate, and capture value in every interaction.
Join The Nour Group founder and managing partner David Nour as he shares insights from his forthcoming book, Relationship Economics 3rd edition (Wiley, 2023), on the Six Phases of Strategic Relationships. Afterward, jump over to the Nour Forum and the RE3 Launch group for exclusive content, resources, and events.

Relationship-Centric Blueprint for High-Performing Teams
In a thriving economy, or a declining one, one attribute consistently sets high-performing teams apart from dysfunctional ones: the quality of their relationships. Call it "having each other's back," "getting on the same page," or "a team of rock stars;" the attributes of individuals, teams, and the organization, we've found are very consistent.
What if there was a roadmap for your to measure and elevate your culture to a high level of relationship-centricity?
Join Nour Group partners Jenn Cordz and David Nour for the next episode of Intelligent Growth LIVE as they unpack the Relationship-Centric Blueprint for High-Performing Teams from David Nour's forthcoming Relationship Economics, 3rd Edition book, available for preorders now. Tuesday, Jan. 31, Noon ET - LIVE on LinkedIn, Facebook, YouTube, and Twitter.

Top Ten Reasons Most Networking (Still) Doesn't Work!
Ever since the early years of our academic careers, it has been driven into us that the relationships we nurture will mean more to our professional success than just the knowledge we acquire. Beyond intellectually understanding that networking is critical to our success, the post-pandemic world has proven that our network is highly correlated to our net worth. Success in business networking starts with avoiding ten mistakes most professionals make, regardless of the season of their careers!
Join Nour Group Partners Jenn Cordz and David Nour as they discuss Nour's upcoming book, Relationship Economics 3rd edition (Wiley, 2023), and the first chapter - Top Ten Reasons Most Networking (Still) Doesn't Work! Every Tuesday at Noon ET, LIVE on LinkedIn, Facebook, YouTube, and Twitter.

Post-Pandemic Strategic Relationships
Your business relationships evolve - at an increasingly accelerated pace, consistent with the changes we all experience in the market. People change jobs, careers, industries, geographies, and strategic priorities. All of these factors change the very nature of your relevance to others - and theirs to your personal/professional growth and success over time. Said another way, your post-pandemic business relationships may look very different than the ones you've had in the past.
As such, your approach to how you invest in, nurture, sustain, and capitalize on your business relationships must also evolve. Join Nour Group partners David Nour and Jenn Cordz as they discuss the power of strategic relationships in the post-pandemic world through an introduction to Nour's next book, Relationship Economics 3rd edition (Wiley, 2023). Each Tuesday, at Noon ET / 9 AM PT. Join us.

Customer Lifecycle Journey Maturity Model
Every forward-thinking, growth-oriented enterprise today is or will soon aim to become a recurring revenue model. The fundamental challenge for many will be the seamless integration of their marketing, sales, and customer success capabilities, processes, and tech stack. Welcome to the age of the Customer Lifecycle Journey Maturity.
Leaders who optimize their mindset, resources, and strategic partnerships will set themselves apart from their competitive peers. Join Nour Group partners David Nour and Jenn Cordz as they share their insights on this model, including potential weak links in your organization, the need for actionable metrics, and the power of benchmarking.
Show notes, including a downloadable image of the model, in the Nour Forum HERE.

Ten Attributes of Success in 2023
From our 2022 Relationship Economics Summit - an intimate gathering of senior executive clients, partners, and friends this past October, to over 100 senior executive conversations since Nour Group Partners Jenn Cordz and David Nour have gathered Ten Attributes to success in 2023. Join us for insights on where you and your team should focus in the New Year as we launch our new Intelligent Growth Livestream. Learn more at NourGroup.com. Join us in the Nour Forum to get a copy of this session presentation, ask questions, and learn from members of our private community.