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Intelligent Growth

Intelligent Growth

By Intelligent Growth

Enable your intelligent and profitable enterprise growth. Each week, Nour Group partners Jenn Cordz and David Nour share insights on the strategic value of aligning your growth strategy with visual storytelling, leadership development, marketing, sales, and customer success integration, and a holistic view of your customer lifecycle maturity. Join us every Tuesday at Noon ET/9 AM PT for unique insights, conversations with visionary leaders, and actionable takeaways. Live on LinkedIn, Facebook, YouTube, and Twitter. Audio recordings will be shared as a podcast.
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Strategic Value of RevOps: Metrics - Mini-Series Episode 1 of 3

Intelligent GrowthMar 21, 2023

00:00
47:26
Power and Promise of Generative AI in Marketing & Sales
Jun 06, 202346:41
Revenue Operations (RevOps) Governance, Team and Impact

Revenue Operations (RevOps) Governance, Team and Impact

Revenue Operations (RevOps) is designed to break down silos between sales, marketing, and customer success teams, aligning them to drive intelligent and profitable growth. This holistic approach ensures smoother processes, efficient collaboration, and greater visibility across the revenue-generating units of the business.

So, where should RevOps be structured within the organization? Who and what capabilities should encompass the RevOps team? And what should be the expected enterprise value creation or impact from the RevOps function?

Join Nour Group partners Jenn Cordz and David Nour today, Tuesday, May 30th, at Noon ET LIVE on Nour Group’s LinkedIn, Facebook, YouTube, and Twitter channels as they discuss RevOps Governance, Team, and Impact.

May 30, 202354:58
Total Relevant vs. Addressable Market (TRM vs. TAM)

Total Relevant vs. Addressable Market (TRM vs. TAM)

May 23, 202344:32
"We" Opportunities + North Star Metrics Amongst Rev Growth Leaders
May 16, 202345:48
Key Experience Challenges for CCOs: Mini-Series Episode 3 of 3
May 09, 202301:02:49
Key Scaling Challenges for CROs: Mini-Series Episode 2 of 3
May 02, 202301:02:50
Key Growth Challenges for CMOs: Mini-Series Episode 1 of 3
Apr 25, 202301:02:16
Eight Ways RevOps Creates Enterprise Financial Value

Eight Ways RevOps Creates Enterprise Financial Value

In challenging economic times, most organizations tighten their spend and focus the aperture of their investments on the greatest return on investments. RevOps investments are critical in optimizing the organization's go-to-market strategy. But at what cost? And how can every CRO, CMO, and CEO zero base everything, including how they think about and implement cost savings in their RevOps initiatives?
From total spend to comparative spend based on the company's size and stage of maturity to seat utilization and tech stack purpose, key areas of every RevOps could benefit from a healthy discussion. Our research and RevOps X-Ray analysis show that significant functional overlap exists in many RevOps tech stacks, percentages of use are lower than expected, and various departments duplicate processes and tools.
Furthermore, longtail impacts (vs. ad-hoc functional needs), over-engineered integrations, data silos (the result of under-engineered integration misses), and qualitative and quantitative discussions are critical in every ROI consideration.
Join Nour Group partners Jenn Cordz and David Nour as they discuss the final episode in the mini-series Strategic Value of RevOps: Spend & ROI. Today, Tuesday, 4 April, at Noon ET on Nour Group's LinkedIn, Facebook, YouTube, and Twitter accounts.

Apr 11, 202355:11
Strategic Value of RevOps: Spend + ROI - Mini-Series Episode 3 of 3

Strategic Value of RevOps: Spend + ROI - Mini-Series Episode 3 of 3

In challenging economic times, most organizations tighten their spend and focus the aperture of their investments on the greatest return on investments. RevOps investments are critical in optimizing the organization's go-to-market strategy. But at what cost? And how can every CRO, CMO, and CEO zero base everything, including how they think about and implement cost savings in their RevOps initiatives?


From total spend to comparative spend based on the company's size and stage of maturity to seat utilization and tech stack purpose, key areas of every RevOps could benefit from a healthy discussion. Our research and RevOps X-Ray analysis show that significant functional overlap exists in many RevOps tech stacks, percentages of use are lower than expected, and various departments duplicate processes and tools.


Furthermore, longtail impacts (vs. ad-hoc functional needs), over-engineered integrations, data silos (the result of under-engineered integration misses), and qualitative and quantitative discussions are critical in every ROI consideration.


Join Nour Group partners Jenn Cordz and David Nour as they discuss the final episode in the mini-series Strategic Value of RevOps: Spend & ROI. Today, Tuesday, 4 April, at Noon ET on Nour Group's LinkedIn, Facebook, YouTube, and Twitter accounts.

Apr 04, 202345:49
Strategic Value of RevOps: Dashboards - Mini-Series Episode 2 of 3

Strategic Value of RevOps: Dashboards - Mini-Series Episode 2 of 3

Most of us believe that driving our cars without a dashboard would be silly, if not dangerous. Yet, many enterprise growth strategies need help to pinpoint critical insights and corresponding levers to manipulate in the expansion, integration, optimization, or transformation of their marketing, sales, and customer success efforts. In essence, their RevOps is flying blindly!


From product-market fit to go-to-market fit and the eventual scale of your revenue growth, there is a definite art and science to scaling. Good intended functional areas aim to measure their own progress, regrettably, at the cost of missing the bigger, more holistic picture. Too many leaders are concerned with attribution yet lose sight of why (or why not) certain marketing, sales, or customer success motions fall short.


Join Nour Group partners Jenn Cordz and David Nour as they discuss the next episode in the Strategic Value of RevOps: Dashboards mini-series. Today, Tuesday, 28 March, at Noon ET on Nour Group's LinkedIn, Facebook, YouTube, and Twitter accounts. Nour will be in the Nour Forum right after at 1 PM ET to share actionable insights - join us at NourGroup.com/Forum.

Mar 28, 202350:60
Strategic Value of RevOps: Metrics - Mini-Series Episode 1 of 3
Mar 21, 202347:26
Amplified Time to Impact - Getting RevOps Right!

Amplified Time to Impact - Getting RevOps Right!

How Impactful is your RevOps? Revenue Operations (RevOps) should be the strategic alignment of Marketing, Sales, and Customer Success motions toward a 360-degree view of your relationships. If you're responsible for aggressive revenue targets and data-driven decisions, how confident are you in the frictionless, accuracy, and impact of your RevOps in your growth strategy?

To address the unique needs of global clients in their efforts to elevate the strategic impact of their revenue operations processes, capabilities, and tech stack, the Nour Group RevOps practice has developed its
Amplified Time to Impact (ATI) process. Intelligent and profitable growth is delivered when an organization's marketing, sales, and customer success functions work seamlessly to create an exceptional customer experience and material value.

Join Nour Group partners Jenn Cordz and David Nour as they review the Amplified Time to Impact (ATI) process and the key steps contained within and share insights to optimize your revenue growth efforts. LIVE on Nour Group's LinkedIn, Facebook, YouTube, and Twitter Channels.

Join us in the Nour Forum right after for downloads of key resources, ask questions, and share your challenges and opportunities. NourGroup.com/Forum

Mar 14, 202301:02:33
The Star Wars Trilogy (RE, CC, CB)

The Star Wars Trilogy (RE, CC, CB)

If you watch the original Star Wars episodes 4-5-6, you'll get to know Luke Skywalker. Watch all three, and you'll go considerably deeper into the character, his trial and tribulations, and how wisdom impacts his journey to become a Jedi Master.

In your work (and life), similarly, you can read any of the David Nour books - Relationship Economics, Co-Create, and Curve Benders, and get great insights on business relationships, unique value-creation, and the future of work. So, how are they different, and what is the individual, team, and organizational transformation journey that can be extracted from all three?

Join Nour Group partners Jenn Cordz and David Nour to discuss the Star Wars Trilogy of RE, CC, and CB and transformation insights you can count on TODAY, Tuesday, 7 March, at Noon ET - LIVE on Nour Group Facebook, LinkedIn, YouTube, and Twitter.

Mar 07, 202359:50
Predictive Analytics & Relationship Intelligence
Feb 28, 202356:35
Your Relationship Brand Familiarity

Your Relationship Brand Familiarity

How would you describe one of your favorite brands? Why or how have you created an affinity for this brand? Regarding professional relationships and enterprise growth, our research highlights a spectrum of familiarity with individual brands. Some we outright reject; others we feel rather neutral about. Others, yet we prefer or even insist on.

In business relationships, you should aim to build a preference for your technical competencies and an insistence on the manner in which you build strategic relationships. Always.

Join Nour Group partners Jenn Cordz and David Nour, Today, Tuesday, 21 February, as they discuss Your Relationship Brand Familiarity LIVE at Noon ET

Feb 21, 202350:40
Six Phases of Strategic Relationships
Feb 07, 202345:53
Relationship-Centric Blueprint for High-Performing Teams

Relationship-Centric Blueprint for High-Performing Teams

In a thriving economy, or a declining one, one attribute consistently sets high-performing teams apart from dysfunctional ones: the quality of their relationships. Call it "having each other's back," "getting on the same page," or "a team of rock stars;" the attributes of individuals, teams, and the organization, we've found are very consistent.

What if there was a roadmap for your to measure and elevate your culture to a high level of relationship-centricity?

Join Nour Group partners Jenn Cordz and David Nour for the next episode of Intelligent Growth LIVE as they unpack the Relationship-Centric Blueprint for High-Performing Teams from David Nour's forthcoming Relationship Economics, 3rd Edition book, available for preorders now. Tuesday, Jan. 31, Noon ET - LIVE on LinkedIn, Facebook, YouTube, and Twitter.

Jan 31, 202353:54
Top Ten Reasons Most Networking (Still) Doesn't Work!
Jan 24, 202354:09
Post-Pandemic Strategic Relationships
Jan 17, 202343:14
Customer Lifecycle Journey Maturity Model
Jan 11, 202353:58
Ten Attributes of Success in 2023

Ten Attributes of Success in 2023

From our 2022 Relationship Economics Summit - an intimate gathering of senior executive clients, partners, and friends this past October, to over 100 senior executive conversations since Nour Group Partners Jenn Cordz and David Nour have gathered Ten Attributes to success in 2023. Join us for insights on where you and your team should focus in the New Year as we launch our new Intelligent Growth Livestream. Learn more at NourGroup.com. Join us in the Nour Forum to get a copy of this session presentation, ask questions, and learn from members of our private community.  

Jan 04, 202301:02:47