
Into The Storm
By Into The Storm

Into The StormNov 25, 2020

The Blind Side | Jerod Johnson | EP08
Nothing was directly handed to highly successful REALTOR®, Jerod Johnson. Growing up, Jerod maneuvered through his adolescent years with his head held high, maintaining a goal of doing whatever it may take to find his own success. Dedication, curiosity, and an unwavering commitment to his future, are only some of Jerod’s core characteristics that have aided him to prosperity along his life path. Jerod leaves no discredit to the critical friends-turned-family who took him under their wing, opening a vault of present and future opportunities. Tune in to follow the inspirational story of a young real estate professional that is far from over, and continuing to evolve with every new day.
______________________________________________________________________________
1:59 – How It All Started
4:53 – Finding a Mentor
15:15 – Networking
17:05 – No Excuses, Just Bring Back the Boat
22:45 – Professional Career Beginnings
27:00 – Falling Back on Your Network
28:30 – Defining Jerod’s Brand
41:06 – Navigating Today’s Market
47:09 – Social Media’s Role in Jerod’s Marketing Strategy
50:24 – Next Steps
58:40 – Do-It Mentality
1:06:30 – Nurturing Relationships
1:08:55 – Looking for the Right People at Bison Ventures
______________________________________________________________________________
CONTACT INFO:
- jerod@thebrokery.com
- 602.692.3745
- thebrokery.com
SOCIAL MEDIA
“’Nobody cares about the storms you’ve traveled; all they care is did you bring back the boat.’” – Mike San Roman
Jerod (00:07:24):
Yeah. Yeah. And I think it's extremely, I think it's mostly knowledge based. I think people undervalue the true value of somebody that's done successful things in their life. Their knowledge is extremely valuable. And and that's kind of what I've been able to do well is kind of siphon off the knowledge and, and just listen. So that's why whenever we go somewhere and I ask, what does this person do for a living? Yeah. it's more cuz I just want to know how they got there. Cuz if it's interesting enough, I'll, I'll try and mimic the steps. Most of the time somebody's done it. And so that's what happened with Zach. I remember we went to a school dance and then after he was having friends over and so we went to his place, his dad drove us and I remember pulling up to his house and, and seeing it and I was, I'd never seen a house this big.
Trisha (00:37:57):
More on him. What is your favorite movie? I'll give you an easy one. Whew.
Jerod (00:38:02):
It's probably the blind side. Yeah, it's just it's shocker. Yeah, it doesn't, it definitely doesn't correlate in terms of any of his story. It's just the, the humbling feeling of watching it and just seeing somebody go so far out of their way to take care of somebody that just, they, they had no clue who he was. Yeah. And then giving him an opportunity. I, I think it just relates to my life on that sense. But any of that story really doesn't match mine at all.

Hip to be Square | Ed Drummond | EP07
• UCSB in the 90s (5:00)
• the California Parks system (10:45)
• his early career (16:22)
• personal/professional development (18:40)
• why no one should ever sell (22:00)
• UCSB in the 90s (5:00)
• the California Parks system (10:45)
• his early career (16:22)
• personal/professional development (18:40)
• why no one should ever sell (22:00)
• learning from his mistakes (23:15)
• discipline (27:15)
• real estate romance (29:35)
• getting into the property management game (34:30)
• someone who gave everything (36:55)
• Capstone Contributes event (41:25)
• Sleep in Heavenly Peace (50:00)
• sellers’ regret (56:26)
Capstone Realty Professionals Website https://soldonphoenix.com/
SOCIAL MEDIA
· Capstone Realty Professionals
COMMUNITY ORGANIZATIONS
Homeless Engagement Lift Partnership
BOOKS
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki
Millionaire Next Door: The Surprising Secrets of America’s Wealthy by William D. Danko

Born & Bred | Sam Levy | EP06
Versatility is key. Sam Levy’s professional career has fell nothing short of unexpected. After finishing his undergrad in marketing, Sam fell into the world of real estate – with a helpful nudge from his seasoned grandmother. Utilizing the skills and strategies he perfected throughout his college years, Sam has learned to connect with his clients successfully and genuinely, on a daily basis. There’s a world ahead of Sam, and we are patiently waiting to see what’s in store!
- his first real estate deal at age 22 (5:21)
- his Jewish grandmother (6:43)
- video marketing (10:29)
- authenticity on social media (12:35)
- being a North Central authority (13:52)
- The Brokery (19:04)
- Business and life coaching (23:09)
- the shift in the local market (30:24)
- how LinkedIn has impacted his business (32:43)
- Reads (41:00)
- the sales and marketing dichotomy (43:09)
SOCIAL MEDIA
BOOKS
- Can't Hurt Me: Master Your Mind and Defy the Odds by David Goggins
- Principles: Life and Work by Ray Dalio
- Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferriss
- American Kingpin: The Epic Hunt for the Criminal Mastermind Behind the Silk Road by Nick Boltin
ADDITIONAL RESOURCES
- CORE Real Estate Coaching
- @thepropercut
- @properboxingclub
- @ryanserhant
- The Scout Guide | Phoenix & Scottsdale

Addicted to the Hustle | Lauren Rosin | EP05
Although Lauren Rosin has spent the entirety of her adulthood in the Valley, her New York roots are undeniable. She is fearless, feisty, and unabashedly committed to her craft and addicted to the hustle. She offers a unique combination of education – a Masters in Real Estate Development from the W.P. Carey School of Business – and almost twenty years of real-world experience in two of the nation’s most competitive markets, Metro Phoenix and San Diego. This firecracker has parlayed her experience with trustee sales, fix and flips, investment holdings, and mortgage lending (and more!) into a robust enterprise anchored by her retail real estate company, the RosinTeam at eXp Realty.
the Wild West of trustee sales (3:45)
building her first team (8:25)
1Listing = 5 Deals (10:18)
the eXp Realty Movement (11:35)
masterminds (15:45)
Entrepreneurs' Organization (19:50)
having multiple streams of income (23:45)
the biggest regret of her career (28:15)
leveraging the brand, systems, and partners (34:00)
advice for high schoolers (41:25)
coaching and giving back (44:40)
CONTACT INFO
- lauren@rosinteam.com
- 480.613.9091
SOCIAL MEDIA
Facebook - Rosin Team Business Page
ADDITIONAL RESOURCES
Arizona State University W. P. Carey Master of Real Estate Development (MRED)
BOOKS
The Go-Giver by Bob Burg
How to Win Friends and Influence People by Dale Carnegie
Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
Traction: Get a Grip on Your Business by Gino Wickman

The Odd Couple | Vanessa Accra and Brandon Bialkowski | EP04
Meet our newest additions to “The Herd” here at Bison Ventures! Vanessa Accra and Brandon Bialkowski share today their varying paths in life, and how they fortunately merged together to form The BraVa Team. Brandon, forming his career under the guidance of his real-estate-experienced parents, and Vanessa, finding her passion for the business unexpectedly, form the perfect pair. Not only do these two share an equally strong adoration for this industry, but their commitment to surrounding themselves with empowering, supportive team members may be even more powerful.
- being a mortgage youngster (4:50)
- from lending to real estate and back again (6:40)
- joining forces (12:00)
- their first big break (15:10)
- why Bison Ventures (21:20)
- dolphins and horses (31:45)
- Brandon's illustrious football career (33:55)
- recruiting with authenticity (36:10)
- getting back to basics (41:00)
- women in mortgage (46:45)
- Bison Ventures
Bison Ventures website https://bisonventures.com/
SOCIAL MEDIA
YouTube
Brandon’s Football Highlight Reel https://www.youtube.com/watch?v=SAepLPuo6_E

Real Estate Without Limits | Steve Valentine | EP03
On this episode we ride Into the Storm with real estate strategist, Steve Valentine, providing countless bits of expertise. With over 20 years of real estate experience under his belt, Steve gives us a peek into his tried and true technical strategies that have brought him mounds of success within the industry.
Steve finds the most valuable elements of his success in the life-changing exchanges he is able to make with clients. Providing investment guidance to clients and sharing his expertise with real estate professionals is where Steve’s talent and expertise shine the brightest.
- Out-of-the-Box Mindset (2:33)
- Portfolio Leverage (6:15)
- Agents buying real estate (9:20)
- Where he gets his deals (11:30)
- Relationship Capital/Private Money (15:30)
- The importance of a CPA (17:40)
- The Taj Majal of Munds Park (18:05)
- Mentorship program (19:40)
- The Tattooed REALTOR, Justin Mercer (23:15)
- Impacting lives by building wealth (25:40)
- Rapid Fire: gifting, favorite word (32:30)
- Regret (34:45)
- The Arizona market (37:17)
- Youth and the “school” of real estate investing (40:50)
- Thinking OTB Podcast w/co-host Bernie Espinosa, Lawyers Title (45:10)
Social Media
- Instagram @stevedvalentine
- Facebook Page - The Valentine Group powered by REAL
- LinkedIn - Steve Valentine
Websites

Spiritual Branding | Emily Soccorsy | EP02
What is a brand? Behind a company’s logo and font choices, there is much more to uncover. Emily Soccorsy, the co-founder of branding agency Root + River, reveals the power of aligning your brand with the personal values you hold true. Through the help of Emily and the practices Root + River upholds, Bison Ventures was empowered to unearth all the meaning behind their brand that was waiting to be discovered.
- The Power of Story Telling (3:50)
- Founding of Root & River (6:30)
- Building Bison Ventures (10:20)
- Practicing Intrinsic Branding (14:34)
- Uncovering Brand Through Root Sessions (16:20)
- Bison Ventures’ Beliefs and Standards (23:18)
- Root & River is Not For Everyone (27:25)
- Bison Representation (30:36)
- Impact of Root Sessions (34:54)
- Loyalty to Our Partners, Through Storytelling (38:02)
- Obtaining Clientele (41:49)
- BeMa – Being Marketers (42:45)
- Why Blog? (45:00)
- Rapid Fire Questions (50:05)
- Captioning Social Media Efficiently & Effectively (56:45)
SOCIAL MEDIA
WEBSITES
FAVORITE/CURRENT READS
Rooting Up: Essays on Modern Branding by Emily Soccorsy and Justin Foster
The Midnight Library by Matt Haig
Me Talk Pretty One Day by David Sedaris
The Great Gatsby by F. Scott Fitzgerald
Bird by Bird: Some Instructions on Writing and Life by Anne Lamott

Stand With Ukraine | Oleg Bortman & Art Shalomov | EP01
Over the course of the past two months, we have all seen countless articles and news stories recounting the utter tragedy that has suddenly changed the lives of so many. The Russian invasion on Ukraine has left millions of citizens without a life to live, left with nothing but overwhelming feelings of uncertainty and terror. On this episode, we are joined by Oleg Bortman and Art Shalomov, both born in the former Soviet Union, who are passionate about informing everyone of the drastic effect Russia’s actions have taken on the lives of so many. Take a moment to learn and delve deep into the perceptions of Oleg and Art with regards to this crisis, while simultaneously discovering ways you can help to make a difference.
- Oleg’s and Art’s Immigration to America (2:16)
- Ukrainian Culture (6:28)
- “Why Is This Even Happening?” (10:13)
- How We Are Helping (18:40)
- Analogy to Understand (21:35)
- Realities for Those Living this War (25:28)
- How You Can Help (27:03)
LINKS
How to Help - Nova Ukraine
Documentary - Winter on Fire: Ukraine's Fight for Freedom
SOCIAL MEDIA

Next Level Marketing | Carol Taylor | EP41
Carol Taylor grew up in an affluent Jewish community right outside of Chicago. But she was a mountain girl at heart and set out for Colorado right after high school. In the ski towns of Steamboat and Durango, she found her people and her purpose – helping companies grow through strategic marketing. Now, as the CMO of VIP Mortgage, she and her team work tirelessly to promote the brand and drive traffic.
On this episode of Real Talk, Carol gets real on several topics, including:
- Colorado ski resorts
- Life on a cruise ship
- Getting into the Mortgage Industry
- Technology and marketing
- The importance of being healthy
- Financial literacy
- The Marketing Department Pitch
- Rural Living
VIP Mortgage https://www.vipmtginc.com/

Break It Down | Braydon Dennis | EP40
You can spot Braydon Dennis’ friendly smile at just about any local real estate event. As Business Development Manager for Great American Title Agency, he has spent the last six years creating connections, providing value, and contributing to the community. In October, he leapt into the podcast landscape with his new show, Break It Down with Braydon, where he interviews “the most influential people in real estate industry in Arizona.” On this episode of Real Talk, Braydon gets real on several topics, including: Pivoting from mortgage to title (4:00) Print marketing (10:20) The emotional side of business relationships (18:30)) The value of a true referral partner (23:00) Market trends (33:30) Brokerages on his radar (40:00) His favorite books (48:10) RESOURCE LINKS Social Media: Instagram @braydondennis https://www.instagram.com/braydondennis/ @greatamericantitleagency https://www.instagram.com/greatamericantitleagencyinc/ @breakitdownwithbraydon https://www.instagram.com/breakitdownwithbraydon/ Facebook Profile https://www.facebook.com/braydon.dennis Facebook Business Page https://www.facebook.com/Great-American-Title-2098387213609402/ LinkedIn Profile https://www.linkedin.com/in/braydondennis/ Break It Down with Braydon Podcast: YouTube Channel https://www.youtube.com/channel/UCKJn19atwpGo1MJDuKUnp7A Episode #7 with Ryan Madrid https://www.youtube.com/watch?v=7TCp4eJDkXc Great American Title Agency https://azgat.com/ The Scottsdale 20/30 Club https://www.scottsdale2030.org/ Wise Pelican https://www.wisepelican.com/ RETSY https://www.retsy.com/ eXp Realty https://phx.exprealty.com/ Books: Never Eat Alone by Keith Ferrazzi https://www.amazon.com/Never-Eat-Alone-Secrets-Relationship/dp/0385512058 Traction: Get a Grip on Your Business by Gino Wickman https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 Holes by Louis Sachar https://www.amazon.com/Holes-Louis-Sachar/dp/0440414806

Renaissance Man | Ken Peterson | EP39
Ken Peterson is a true Renaissance Man – photographer, sailor, homebuilder, world traveler and inspiring leader. A would-be priest turned sales and marketing exec, he has spent nearly his entire career as the VP of Sales and Marketing for Shea Homes, one of the largest private homebuilders in the country.
On this episode of Real Talk, Ken gets real on several topics, including:
Getting schooled by the Jesuits (1:55)
His career with Shea Homes (8:30)
Entering the digital landscape (13:35)
Creating the Shea Signature® brand - Azure and The Phoenician (18:20)
Being in the trenches with his team (23:35)
His biggest sense of pride (26:10)
Seven Habits of Highly Effective People and the Maturity Continuum (29:40)
Seville Golf & Country Club (36:10)
His passion for sailing (44:14)
The latest Shea Homes communities (50:48)
RESOURCE LINKS
Social Media:
Facebook https://www.facebook.com/SheaHomesAZ/
LinkedIn https://www.linkedin.com/in/kenpetersonarizona/
Shea Homes https://www.sheahomes.com/
• Azure https://www.sheahomes.com/new-homes/arizona/phoenix-area/paradise-valley/azure/
• Phoenician https://www.sheahomes.com/new-homes/arizona/phoenix-area/scottsdale/shea-signature-at-the-phoenician/?utm_source=newhomesdirectory&utm_medium=referral&utm_content=SheaSignatureAtThePhoenician&utm_campaign=newhomesdirectory_listings&gclid=Cj0KCQjww4OMBhCUARIsAILndv6cT721OviET_G35MzVmlvOtKuNl9udJHoK0EDNU8GXP_8AsB6hDFsaAq0lEALw_wcB
• Seville Golf & Country Club https://www.clubcorp.com/clubs/seville-golf-country-club
• Li’l Wick Golf Course – Wickenburg Ranch https://www.wickenburgranch.com/golf/lil-wick/
The 7 Habits of Highly Effective People® website https://www.franklincovey.com/the-7-habits/
J/World Sailing School https://sailing-jworld.com/sailing-school/
Unplug Meditation https://www.unplug.com/

Lions Not Sheep | Jon Storey | EP38
Jon Storey is a polarizing figure in the real estate industry. But he’s not trying to win any popularity contests; his goal is to help people move the needle. And guess what? He’s phenomenal at it.
After years as a title rep, Jon founded his own coaching company, Professional Marketing Specialists and has helped hundreds of entrepreneurs develop accountability, systems, and marketing strategies that stimulate mindboggling growth and revenue.
And don’t let him fool you…he’s actually one hell of a nice guy.
On this episode of Real Talk, Jon gets real on several topics, including:
The resilience of his daughter (8:50)
How he produces and distributes content (18:22)
Who Not How (21:25)
Accountability and consistency (24:00)
Parenting (27:00)
The social media ego grab (28:24)
Time and freedom (32:00)
How his program works (34:30)
Real estate CRMs (41:07)
The value of video (43:30)
Education and chasing your dreams (48:30)
His favorite word - “Dad” (59:25)
RESOURCE LINKS
Facebook Profile https://www.facebook.com/jon.storey.16
Facebook Page - Professional Marketing Specialists https://www.facebook.com/Professional.Marketing.Specialists
Instagram https://www.instagram.com/jon_storey_/?utm_medium=copy_link
LinkedIn https://www.linkedin.com/in/jonstorey/
YouTube https://www.youtube.com/channel/UCLd6LciyN19luy1AXLiXtvA
The Subtle Art of Not Giving a F*ck https://www.amazon.com/Subtle-Art-Not-Giving-Counterintuitive/dp/0062457713
John Gafford – The Gafford Group https://www.nvdreamhomes.com/?gclid=Cj0KCQiAqbyNBhC2ARIsALDwAsAkAw56MvUJ7Rf7OYmxw215pPvYkDZCnMyqZ7KelIvqZu7eesSG0T4aAryQEALw_wcB
Brad Lea https://bradlea.com/
Oliver Preciado –DRIVEN Event https://www.drivenevent.com/
What To Do If You Don’t Want to Go to College | #AskGaryVee with Adam Braun https://www.youtube.com/watch?v=4QSdaQi_d1Y

The Connector | Nate Dominguez | EP37
Who knew that networking could be a bonafide job?! As the Executive Director and Owner of BNI (Business Networking International) Arizona, Nate Dominguez has elevated the concept of “connecting the dots” to an art form and has parlayed it into a thriving business. With nearly eighty chapters around the state, BNI members are collaborating, supporting, and creating opportunities for one another every single day!
His high school sweetheart success story (4:15)
The legacy of his best friend JJ (6:00)
Discovering BNI as a kid (10:00)
Viewing networking as an opportunity (16:00)
Networking strategies for introverts (17:50)
The car accident that saved his son (27:10)
Phoenix Children’s Hospital (37:50)
Larry Fitzgerald (40:40)
His favorite word (43:45)
How to join BNI (46:45)
The importance of structure (55:38)
Episode Links:
BNI Arizona https://bniarizona.com/en-US/index
Instagram @networkingnate https://www.instagram.com/networkingnate/
• Nate https://www.facebook.com/natedominguez
• BNI Arizona Business Page https://www.facebook.com/BNIArizona
Givers Gain: The BNI Story (book) https://www.amazon.com/Givers-Gain-Ph-D-Ivan-Misner/dp/0974081914
“If you look at networking less as work…and more as an opportunity, as a connection, as almost like a fortune cookie that you don’t know what you’re going to get out of it, then it can change the world.”

A Boy and His Toys | Jason Plotke | EP36
On this episode of Real Talk, Jason gets real on several topics, including:
Dropping out of college to pursue his own business (2:00)
APEX – country club model for car lovers (13:12)
Corporate team building and membership programs (23:15)
Membership Investment (30:55)
Porsche and Lexus (45:00)
His personal racing career (49:10)
How to join (55:30)
Tayne Griffin – female professional racer (1:03)
EPISODE RESOURCES
APEX Motor Club apexmotorclub.com/
Instagram @apexmotorclub www.instagram.com/apexmotorclubaz/?utm_medium=copy_link
Facebook - @apexmotorclub www.facebook.com/apexmotorclub | www.facebook.com/jason.plotke/about
LinkedIn www.linkedin.com/in/jasonplotke/
YouTube www.youtube.com/channel/UCiEY0CHAvXLkEZ-FshqKGWg
APEX Architectural Renderings www.pdi-az.com/Architecture/ApexMotorClub/
Porsche website www.porsche.com/usa/models/911/911-gt3-models/
Tayne Griffin IG @thetayneexperiment www.instagram.com/thetayneexperiment/?hl=en
REAL TALK IS SPONSORED BY
VIP Mortgage ryanmadrid.vipmtginc.com/
#APEXmotorclub #findyourapex #arriveanddrive

Built on Purpose | Max Hansen | EP35
Recruiting quality leadership talent is critical to the success of any organization, but the candidate who looks ideal on paper may not be the right fit. Skills, qualifications, and background are never enough. Max Hansen believes that we need to look beyond the resume and focus on human factors like values, vision, and purpose.
On this episode of Real Talk, Max gets real on several topics, including:
· High school shenanigans
· The transition from Job Brokers to Y Scouts
· Focusing on purpose values in Executive Leadership Search
· The fitness routine-business success correlation
· His podcast: Built on Purpose
· Diving into the cannabis industry
· The strategy of extending an offer
· His supplement business - Human Elements
· His WHY
EPISODE RESOURCES
Y Scouts website https://yscouts.com/ | Blog/Impact Library https://yscouts.com/impact-library/
Book - Hiring on Purpose: How the Y Scouts Method Is Revolutionizing the Search for Leaders https://www.amazon.com/Hiring-Purpose-Scouts-Revolutionizing-Leaders-ebook/dp/B07PN2W4GXPodcast - Built on Purpose https://podcasts.apple.com/us/podcast/built-on-purpose/id1095842487
Green Flower – on demand cannabis training platform https://www.green-flower.com/
The Last Prisoner Project – Cannabis Reform Nonprofit https://www.lastprisonerproject.org/ ‘
You Don’t Have to Be Ruthless to Win: The Art of Badass Selfless Service by Jonathan Keyser https://www.amazon.com/You-Dont-Have-Ruthless-Win/dp/1544504241 | Selfless Service: Commercial Real Estate Advocates https://keyser.com/Human Elements (supplements https://huelements.com/
Dr. Jason Kolber http://www.drjasonkolber.com/
Oura Rings https://ouraring.com/
Whoop Bands https://www.whoop.com/
SOCIAL MEDIA
Facebook Business Page @Yscouts https://www.facebook.com/Yscouts
Instagram @yscouts https://www.instagram.com/yscouts/
LinkedIn - Business https://www.linkedin.com/company/y-scouts/ | Max Hansen https://www.linkedin.com/in/maxhansen/
REAL TALK IS SPONSORED BY
VIP Mortgage https://ryanmadrid.vipmtginc.com/

Success in Sobriety | Crystle Mulzet | EP34
Everybody talks about the importance of authenticity and vulnerability in building relationships, but how many are REALLY walking the walk? Too few.
But she is - Crystle Mulzet, leader of the INSPIRE Team at Chicago Title, puts herself out there like no other Business Development Manager in the business. Most of us have plenty of cringe-worthy memories that we’ve packaged up and placed in the “Top Secret – Never Reveal” section of our minds and for some, that tactic seems to work (until it doesn’t).
Crystle, on the other hand, has chosen to live her life out loud with great intention and (sometimes painful) honesty, and it's definitely working for her. Years sober and crushing it in the Title and Escrow world, she is an inspiration!
On this episode of Real Talk, Crystle gets real on several topics, including:
• Growing up with alcoholic parents
• Starting her sobriety journey and falling off the wagon
• The Evolution of Self
• Bereavement and guilt
• Chicago Title Agency/INSPIRE Team
• #1 REALTOR activity to generate business – social media
SOCIAL MEDIA
Instagram @crystle_mulzet https://www.instagram.com/crystle_mulzet/?hl=en | "My True Real Estate Story" Post https://www.instagram.com/p/CSeijuCH3hu/ | @inspiretitleteam https://www.instagram.com/inspiretitleteam/
Facebook - Crystle Ann Mulzet-Lucero https://www.facebook.com/crystle.mulzet | @inspiretitleteam https://www.facebook.com/inspiretitleteam
LinkedIn - https://www.linkedin.com/in/crystle-mulzet/
WEBSITE
Chicago Title/Crystle Mulzet https://reach150.com/chicago-title-agency-maricopa/review/73286/crystle-mulzet
RECOMMENDED READING
A Return to Love: Reflections on the Principles of a Course in Miracles by Marianne Williamson https://marianne.com/a-return-to-love/ | Untamed by Glennon Doyle https://untamedbook.com/?fbclid=IwAR1...
RYAN'S YOUTUBE OBSESSION
Johnny Drinks https://www.youtube.com/c/JohnnyDrinks
REAL TALK IS SPONSORED BY
VIP Mortgage https://ryanmadrid.vipmtginc.com/
Xunami https://xunami.net/

Meaningful Customer Experiences | Andy Parnell | EP33
What's a full-service marketing agency's most important offering...Brand Development? Social Media? SEO? Those elements (and dozens more) are essential, but without a keen eye on the customer experience, all the talent and productivity in the world will only take you so far. Andy Parnell and his colleagues at Lane | Terralever take pride in honoring their clients’ business goals, consistent communication, and creative visions. That noble ethos makes up the fabric of their corporate culture.
On this episode of Real Talk, Andy gets real on several topics, including:
• His Nevada Assemblywoman mom – Bonnie Parnell
• Segueing from a non-profit to the private sector
• Otis Redding and Top Gun
• The stressors of a corporate merger - E.B. Lane and Terralever
• The value of Net Promoter Score (NPS) and the Customer Experience
• EOS/Traction Leadership Model
• Their post-COVID office transition
• Fresh Start Women’s Foundation
EPISODE RESOURCES
Lane Terralever website https://www.laneterralever.com/#gref
Instagram @laneterralever https://www.instagram.com/laneterralever/?hl=en
Facebook - https://www.facebook.com/laneterralever
LinkedIn – Lane Terralever https://www.linkedin.com/company/laneterralever/ ; Andy Parnell https://www.linkedin.com/in/andy-parnell-46253110/
NPower website https://www.npower.org/
Assemblywoman Bonnie Parnell (mom) – District 40, Nevada https://www.leg.state.nv.us/Session/73rd2005/Legislators/Assembly/Parnell.cfm
Max Hansen – Y Scouts https://yscouts.com/
Net Promoter Score https://www.netpromotersystem.com/about/measuring-your-net-promoter-score/
Entrepreneurial Operating System (EOS/Traction) https://www.eosworldwide.com/
Fresh Start Women’s Foundation https://www.freshstartwomen.org/
REAL TALK IS SPONSORED BY
VIP Mortgage https://ryanmadrid.vipmtginc.com/
sGrow CRM https://sgrowcrm.com/
Xunami https://xunami.net/

September 11th | Danny Jacobson | EP32
Defining national events brand both our minds and hearts. We can recall listening to our parents’ precision-like recants of the JFK and MLK assassinations, the first moon landing, Nixon’s resignation, etc., We Gen Xers (and older Millennials) have our own set of horrific developments, but none so prolific as that of September 11, 2001.
On this episode of Real Talk, 9/11 Survivor Danny Brown got real on several topics, including:
• His training program at The World Trade Center
• The mass exodus in the stairwell
• Running for his life
• His trek back to AZ
• Putting things into perspective
• His spousal partnership
May we be reminded today of the strength of the American people when faced with adversity and the importance of a country united. Today, and every day, may we vow to never forget.
EPISODE RESOURCES
Danny Jacobson/Long Realty website https://djacobson.longrealty.com/
911 One Day in America Documentary Series https://www.nationalgeographic.com/tv/shows/911-one-day-in-america
Instagram (wife/business partner @barbhaggerty) https://www.instagram.com/barbhaggerty/?hl=en
REAL TALK IS SPONSORED BY
VIP Mortgage https://ryanmadrid.vipmtginc.com/
sGrow CRM https://sgrowcrm.com/
Xunami https://xunami.net/

Redefining Good Design | Jason Boyer | EP31
Jason Boyer is at the helm of Boyer Vertical, an architect-led real estate development firm that brings sustainably minded, architecturally significant projects to life. After decades in commercial and industrial design, he took a leap of faith and created artHAUS, an award-winning community in the heart of midtown Phoenix. In July, Boyer launched his latest project in North Central – KARMA. This development is a collection of eleven smart, modern single-family residences carefully curated to provide more time, energy, and freedom to pursue your intentional lifestyle.
On this episode of Real Talk, Jason discusses several topics, including:
· Catching the real estate bug in his early 20s
· Tackling his first project - artHAUS
· His newest development - KARMA
· The challenges of urban development
· Sustainable development
EPISODE RESOURCES
Websites:
Boyer Vertical https://boyervertical.com/
KARMA https://www.karmaphx.com/
ArtHAUS https://arthausphx.com/
Social Media:
Instagram @karmaphx https://www.instagram.com/karmaphx/ @boyervertical https://www.instagram.com/boyervertical/
Facebook - Boyer Vertical https://m.facebook.com/BoyerVertical/
LinkedIn - Jason Boyer https://www.linkedin.com/in/jasondboyer/
KARMA Press:
Boyer Vertical brings KARMA smart residences to Central Phoenix https://azbigmedia.com/real-estate/residential-real-estate/boyer-vertical-brings-karma-smart-residences-to-central-phoenix/
Phoenix Architect Steps out of Comfort Zone to Develop Residential Community https://www.bizjournals.com/phoenix/news/2021/07/07/phoenix-architect-out-of-comfort-zone-residential.html
Boyer Vertical Declares Good Fashionable Residences in Phoenix https://phoenixlocal.news/boyer-vertical-declares-good-fashionable-residences-in-phoenix/
YouTube - “Welcome to KARMA! | New 11 Home Community in Central Phoenix” https://www.youtube.com/watch?v=pqKb6OWU_Do
REAL TALK IS SPONSORED BY
VIP Mortgage https://ryanmadrid.vipmtginc.com/
Xunami https://xunami.net/

Humble, Hungry, and Smart | Michael Freeman | EP30
When we considered inviting a non-VIP loan officer, some thought that it was a foolish, counter-intuitive move. However, our industry is full of great people, several of whom are our direct competitors. So, in the spirit of collaboration and friendship, we reached out to one of the most respected guys in the business – Mike Freeman. He and his partners recently opened the doors to Spire Financial and have hit the ground running.
On this episode of Real Talk, Mike got real on several topics, including:
• The Implode-O-Meter
• Cody Sperber of The Clever Investor
• The secret to Business Development
• Taking a professional leap of faith
• Recruiting and finding the right cultural fit
EPISODE RESOURCES
Freeman Mortgage Team website https://spirefinancial.com/arizona/mfreeman/
Facebook https://m.facebook.com/teamfreemanhomeloans/
Instagram @spirefinancial_arizona https://www.instagram.com/spirefinancial_arizona/
LinkedIn – Michael Freeman https://www.linkedin.com/in/michael-freeman-55a1534/ Spire Financial https://www.linkedin.com/company/spire-financial-inc-/
Cody Sperber/Clever Investor https://codysperber.com/ https://cleverinvestor.com/
COMPLIANCE
Michael Freeman
Area Manager, Senior Loan Officer
Spire Financial
Office 602.767.6001 | Mobile 480.233.3330
mfreeman@spirefinancial.com
15551 N. Greenway-Hayden Loop, Suite 105
Scottsdale, AZ 85260
NMLS 237263 | AZ License 0915967
REAL TALK IS SPONSORED BY
VIP Mortgage https://ryanmadrid.vipmtginc.com/
sGrow CRM https://sgrowcrm.com/
Xunami https://xunami.net/

Lifelong Entrepreneur | John Chavez | EP29
Hard work is in John Chavez’s DNA. His colleagues, clients, and referral partners are well aware of his workaholic tendencies, but what we didn't realize is that he’s been hard at it his entire life. John started his first enterprise at age eleven customizing diecast model cars and became a professional upholsterer at age fourteen! His creative spirit, engineering mind, and tireless drive make for an exceptional mortgage professional thriving in the challenging Builder Space.
On this episode, John gets real on several issues, such as:
• Growing up in a small mining town (4:45)
• Meeting his first “coach” in kindergarten (10:00)
• Pimp My Ride - Model Cars Edition (14:30)
• Starting an upholstery business at age 14 (20:10)
• Being a recovering workaholic (23:00)
• Breaking into the mortgage industry (30:30)
• Tackling the tough deals (37:45)
• His Mexico ventures - Manny’s Beach Club (39:45)
EPISODE RESOURCES:
VIP Mortgage https://johnchavez.vipmtginc.com/
Instagram @thejohnchavezteam https://www.instagram.com/thejohnchavezteam/?hl=en
Facebook https://www.facebook.com/thejohnchavezteam/?ref=page_internal
Town of Clifton website https://cliftonaz.com/
Manny’s Beach Club - Puerto Peñasco, Mexico https://m.facebook.com/mannysbeachclub/ https://www.instagram.com/mannys_beach_club_mx/
Fish On! Charters https://www.fishonpuertopenasco.com/
YouTube custom model cars videos (because we're totally fascinated):
Tech Zone https://www.youtube.com/watch?v=Ft5nEtZtexw
Honest Diecast https://www.youtube.com/watch?v=t3mH0_pHu4w
Supercar Blondie https://www.youtube.com/watch?v=HHHTQ3W-sTE
REAL TALK IS SPONSORED BY
VIP Mortgage https://ryanmadrid.vipmtginc.com/
sGrow CRM https://sgrowcrm.com/
Xunami https://xunami.net/
COMPLIANCE:
John Chavez, Producing Branch Manager
VIP Mortgage
9221 E. Via de Ventura
Scottsdale, AZ 85258
623.226.4000 Phone
480.336.2533 Fax
jchavez@vipmtginc.com
Company licenses: National 145502 State 0909074
Individual licenses: National 216292 State AZ: LO0914872

Personal Testimony | Chey Castro | EP28
Chey Castro, luxury real estate guru, graduated with a perfect GPA from ASU with a degree in Finance and went on to receive a Master’s Degree in Accountancy from Notre Dame. He has worked for some of the finest real estate brokerages in the Valley and recently launched the Chey Castro Group at eXp Realty.
Like many of our guests, Chey has experienced the thrills of a red hot real estate market and the agonizing lows of the downturn. This episode digs into the personal challenges that are byproducts of such a rollercoaster and how, with his Christian faith, he has emerged better than ever!
On this episode, Chey gets real on several issues, such as:
· going from ASU to Notre Dame
· his early years at DMB Associates
· Silverleaf/DC Ranch
· family adversity and addiction
· becoming a born again Christian
· his near-death experience
· bouncing back with God
· his big news! EXP Realty
EPISODE RESOURCES
Chey’s website https://www.cheycastro.com/
Instagram @cheycastro33 https://www.instagram.com/cheycastro33/
Facebook https://www.facebook.com/chey.castro.9
The Purpose Driven Life: What on Earth Am I Here For? by Rick Warren https://www.amazon.com/Purpose-Driven-Life-What-Earth/dp/031033750X
Impact Church (Scottsdale) https://www.impactchurch.com/
Ephesians 3:20 - Now to him who is able to do immeasurably more than all we ask or imagine, according to his power that is at work within us, 21 to him be glory in the church and in Christ Jesus throughout all generations, for ever and ever! Amen.
REAL TALK IS SPONSORED BY
VIP Mortgage https://ryanmadrid.vipmtginc.com/
sGrow CRM https://sgrowcrm.com/
Xunami https://xunami.net/

Über Luxe | Max de Melo and Patrick Niederdrenk | EP27
SUBSCRIBE!
YouTube https://www.youtube.com/watch?v=yS0P2wt64E0&t=1312s
Apple Podcasts https://tinyurl.com/m5hvama8
Max de Melo and Patrick Niederdrenk are living the American Dream. Their friendship was born in their native Deutschland and their drive, intelligence, and passion for real estate brought them to Arizona where their business has exploded. In addition to being Managing Partners for their brokerage, America One Luxury Real Estate, they founded MP Design and Development with a keen focus on high-end projects in Scottsdale and Paradise Valley.
On this episode, Max and Patrick get real on several issues, such as:
• Their partnership origin story
• Bringing investors into the mix
• Diving into the luxury market
• Finding development opportunities
• Organic Business Development
• Agent-Investors
• Their “Deal Manager”
• German influence
• Current development projects
• Workaholism
• Being international and multilingual
EPISODE RESOURCES
Max and Patrick | America One website https://maxandpatrick.com/
Facebook https://www.facebook.com/americaonerealestate/
Instagram @americaonerealestate https://www.instagram.com/americaonerealestate/?hl=en
LinkedIn https://www.linkedin.com/company/america-one-luxury-real-estate/about/
Givers Gain: The BNI Story by Ivan R. Misner, PhD https://www.amazon.com/Givers-Gain-Ph-D-Ivan-Misner/dp/0974081914
REAL TALK IS SPONSORED BY
VIP Mortgage https://ryanmadrid.vipmtginc.com/
sGrow CRM https://sgrowcrm.com/
Xunami https://xunami.net/

Navigating the Way to Homeownership | Ryan Banovac | EP26
“C’mon, everybody that lands in title and escrow have no idea it exists. So when growing up, when people would ask me what my mother did, I always thought she was a lawyer because she worked at Lawyers Title. Even through college I had no idea…”
Despite having zero understanding of the title and escrow world, nearly two decades ago, a newly graduated Ryan Banovac jumped in, learned the ropes, and went on to create a wildly successful career at one of the foremost companies in the industry. But the nice paycheck and comfy lifestyle couldn’t keep his entrepreneurial dreams at bay, so he ventured out on his own and founded Navi Title Agency in the beginning of 2021.
On this episode of Real Talk, both Ryans got real on several topics, including:
• The mystery of Title (2:35)
• Reinventing himself in college (7:00)
• His entrepreneurial leap of faith (9:20)
• The Genesis of Navi Title Agency (15:30)
• The good vibes that come with giving to his employees (23:10)
• Finding talent in unexpected places (26:48)
• Recruiting, onboarding, and coaching - NaviGateway (32:15)
• The antiquation of the title industry (40:20)
• Title company joint ventures (46:40)
EPISODE RESOURCES
Navi Title Agency website: https://navititle.com/
Instagram @navititle https://www.instagram.com/navititle/?hl=en
Facebook https://www.facebook.com/NaviTitle/
LinkedIn https://www.linkedin.com/company/navi-title-agency/about/
SUBSCRIBE TO OUR YOUTUBE CHANNEL!
https://www.youtube.com/watch?v=yS0P2wt64E0
REAL TALK IS SPONSORED BY
VIP Mortgage https://ryanmadrid.vipmtginc.com/
sGrow CRM https://sgrowcrm.com/
Xunami https://xunami.net/

Music in (E)motion | Brian Mohr | EP25
SUBSCRIBE! YouTube https://www.youtube.com/watch?v=yS0P2wt64E0&t=1312s Apple Podcasts https://tinyurl.com/m5hvama8
Brian Mohr has had decades of experience in HR Recruiting and Talent Acquisition. These days he is channeling his experiences and energy towards unlocking the power of authentic human connection through his new startup, anthym, a social wellness company focused on helping culture-driven organizations create and nurture meaningful relationships amongst their people to create more value, both for the business and the people.
On this episode, Brian gets real on several issues, such as:
• TEDx Talk, “If you could uninvent any invention…”
• the evolution of hiring
• the birth of anthym
• the time machine-like power of music
• mirror neurons
• books/authors that have made an impact
• work-from-anywhere reality is here to stay
• Conscious Capitalism
• live band/artist wish list
• the spirit of the Grateful Dead music
EPISODE RESOURCES:
Websites:
- anthym https://anthym.life/ Brian Mohr https://brianmohr.com/
Social Media:
- Facebook https://www.facebook.com/search/top?q=%40getanthym
- LinkedIn https://www.linkedin.com/company/getanthym/
- Twitter @getanthym https://twitter.com/getanthym
Videos:
- TEDx Talk: What One Invention Would You Uninvent? Brian Mohr | Mar 27, 2019 https://www.youtube.com/watch?v=m4WaB...
- Your People: From Objects to Humans Brian Mohr | February 11, 2019 https://www.youtube.com/watch?v=u7V1_...
Podcast:
- Your Wealth & Beyond: The Financial Planning, the Bayntree Wealth Advisors podcast (Andrew Rafal) – Episode 040 with Brian Mohr: What the Grateful Dead can Teach us about Business https://tinyurl.com/828vzf7r
Books:
- Hiring on Purpose: How the Y Scout Method is Revolutionizing the Search for Leaders by Max Hansen and Brian Mohr https://tinyurl.com/3w3er8x6
- Man's Search for Meaning by Viktor E. Frankel https://tinyurl.com/km3xuf9t
Real Talk is Sponsored by:
- VIP Mortgage https://ryanmadrid.vipmtginc.com/
- sGrow CRM https://sgrowcrm.com/
- Xunami https://xunami.net/

One Big Happy Family | Kent Nielsen | EP24
A clear, consistent, aligned culture that inspires high commitment and joy makes for a kickass work environment. The VIP Mortgage Tempe Branch is such a place and Kent Nielson is at the center of it all. Their team’s collective value system permeates all aspects of their business and serves as a springboard to their incredible success.
On this episode, Kent gets real on several topics, such as:
• career burnout (1:55)
• shifting gears after the crash (7:50)
• bringing his entire branch to VIP (10:55)
• embracing nepotism (19:30)
• fostering fun and humor in the workplace (26:00)
• what lights his fire (40:30)
• industry recruiting (53:55)
Sidenote: Kent wasn’t asked to come on to the show to plug VIP or his branch, specifically, but if you are in the industry and want to learn how you can join the “family,” please feel free to reach out 😊
EPISODE RESOURCES
VIP Mortgage Tempe Branch Website: https://www.viploansaz.com/about-vip/company-directory/kent-nielson/
Instagram @smithnielsonteam https://www.instagram.com/thesmithnielsonteam/?hl=en
LinkedIn https://www.linkedin.com/in/kent-nielson-63755419/
REAL TALK IS SPONSORED BY
VIP Mortgage https://ryanmadrid.vipmtginc.com/
sGrow CRM https://sgrowcrm.com/
Xunami https://xunami.net/

From Wall Street to Main Street Jamison Manwaring | EP23
Jamison Manwaring comes from a large, traditional Mormon family and grew up with a sincere desire to follow in the footsteps of his parents and siblings: mission...marriage...lots of kids. However, as a gay man, this plan was not his destiny. Instead, he studied finance, hustled hard to get Wall Street, and ended up at the preeminent financial institution, Goldman Sachs. But guess what? He didn't like working with billionaires and hedge funds, so he shifted gears, moved to Phoenix, and eventually found his “something different” – bringing the crowdfunding method of finance to the commercial real estate realm.
On this episode of Real Talk, Jamison gets real on several topics, including:
• setting his sights on Wall Street
• making it happen in New York
• his time at Goldman Sachs
• coming out as a Mormon gay man
• his experience at LifeLock
• the concept of crowdfunding
• his business partner John Kobierowski, Managing Partner/President
• pivoting their business model
• Rocky Petersen, Director of Investor Relations/Lead Designer
• Leveraging quality media
• How to get involved
EPISODE RESOURCES
Neighborhood Ventures website: https://neighborhood.ventures/
YouTube: https://www.youtube.com/c/NeighborhoodVentures/videos
Podcast: “Kiss My Assets” https://podcasts.apple.com/us/podcast/kiss-my-assets/id1477552013
Facebook: https://www.facebook.com/neighborhoodventures
Instagram: https://www.instagram.com/neighborhoodventures/
LinkedIn: https://www.linkedin.com/in/jamison-manwaring-a8188625/
REAL TALK IS SPONSORED BY
VIP Mortgage https://ryanmadrid.vipmtginc.com/
sGrow CRM https://sgrowcrm.com/
Xunami https://xunami.net/

Proverbial Overachiever | Tracy Gardner | EP22
Tracy Gardner is a Type A Overachiever in all the right ways! She parlayed her love of music, global business, and law, into her dream job as Head of Label Licensing and Partnerships at TikTok. Tracy gets real on several topics, including:
• Her upcoming nuptials (4:00)
• How her Nicaraguan mom inspired her to dream big and work hard (4:55)
• The importance of being around people who open your eyes to the world (10:30)
• Her undergrad experience at NYU (13:35)
• Going from intern to lawyer at Warner Music (22:30)
• Leaning into the thing that scares you the most (27:00)
• The podcast industry (30:30)
• Enjoying a seven-year “spring break” in London (34:00)
• Joining Bytedance/TikTok (38:30)
• Giving new artists a place to be discovered (50:20)
REAL TALK IS SPONSORED BY:
VIP Mortgage https://ryanmadrid.vipmtginc.com/
sGrow CRM https://sgrowcrm.com/
Xunami https://xunami.net/

Transformative Mental Toughness | Alex Smith | EP21
Alex Smith is hardcore, both in business and life. He and his wife Lesleigh run SmithRE, a North&Co team that has seen tremendous growth in the last five years. When he discovered the program "75 Hard" everything that mattered started to take on greater meaning and the success followed - completely transformative. On this episode of Real Talk, Alex gets real on several topics, including:
• snowboarding - his "happy place" (1:55)
• 75 Hard (5:30)
• partnering with wife Lesleigh – “Spouses That Sells Houses” (10:50)
• leveling up (16:40)
• moving into development, flipping, and wholesaling (23:20)
• his morning routine (32:00)
• getting into the business (37:00)
• the importance of great relationships with other agents in the Valley (39:50)
• incorporating video into marketing (43:00)
• raising hardcore/disciplined kids (47:45)
• the role that fitness plays in personal success (52:25)
EPISODE RESOURCES:
SmithRE website https://smithphx.com/
Instagram: @thealexsmith https://www.instagram.com/theealexsmith/ @spousesthatsellhousesaz https://www.instagram.com/spousesthatsellhousesaz/
75 Hard - Transformative Mental Toughness Program – Andy Frisella https://andyfrisella.com/pages/75hard-info
The Ed Mylett Show (podcast) https://www.edmylett.com/podcasts/
Do The F*cking Work: Lowbrow Advice for High-Level Creativity by Brian Buirge, Jason Bacher, and Jason Richburg https://tinyurl.com/3sx6s6wm
Relentless: From Good to Great to Unstoppable by Tim Grover https://tinyurl.com/vpbbhs4x
I AM Athlete podcast with Brandon Marshall, Chad Johnson, Fred Taylor, Channing Crowder https://podcasts.apple.com/us/podcast/i-am-athlete-podcast/id1537836233
REAL TALK IS SPONSORED BY:
VIP Mortgage https://ryanmadrid.vipmtginc.com/
sGrow CRM https://sgrowcrm.com/
Xunami https://xunami.net/

Young Guns | Eric Kilstrom | EP20
Eric Kilstrom is a leader, educator, and podcaster with heart. He developed the Young Guns program at VIP Mortgage to help create opportunities for “kids” to become loan officers without the pain of starting off with zero income. When he moved to Anthem in the early development years, he recognized the struggle of families and children battling cancer and other life-threatening illnesses and his nonprofit, We Care Anthem, was founded. His podcast, “Eric's Eye on Anthem” generously spotlights local entrepreneurs and community members, giving them an opportunity to promote their businesses. He does all this with absolute quiet humility and a belief that it is an honor to help others.
On this episode of Real Talk, we dive into many topics, including:
• getting into the mortgage business (3:07)
• becoming a VIP OG (7:40)
• Rapid Fire: fighter pilot (9:40)
• developing the Young Guns Program (13:20)
• his role as Branch Manager “Camp Kilstrom” (24:10)
• Rapid Fire: LOL at Pebble Beach (27:05)
• pricing (28:45)
• We Care Anthem foundation (30:40)
• marketing (38:40)
• social media (40:00)
• developing humility (43:30)
• Rapid Fire: morning routine (45:14)
EPISODE RESOURCES:
"Eric’s Eye on Anthem" podcast https://soundcloud.com/eric-kilstrom
We Care Anthem foundation https://www.facebook.com/wecareanthem/
VIP Mortgage https://erickilstrom.vipmtginc.com/
REAL TALK IS SPONSORED BY:
VIP Mortgage https://ryanmadrid.vipmtginc.com/
sGrow CRM https://sgrowcrm.com/
Xunami https://xunami.net/

Return on Relationship | Andrew Rafal | EP19
Andrew Rafal has dedicated more than a decade to helping clients achieve their retirement dreams. He specializes in creating strategic financial plans and retirement income strategies for retirees and pre-retirees that preserve and maximize their retirement savings. It's not easy to break into the wealth management industry, especially in your early 20s. After all, what successful middle-aged+ man or woman is going to take advice from a fresh faced kid? Andrew overcame that obstacle through educating and developing deep bonds with leads and clients, as well as focusing tremendously on ROR.
During this episode, Andrew gets real on several topics, including:
Bayntree’s new office location (2:10)
Overcoming the youth objection (10:00)
Breaking out on his own (12:20)
Launching on the tails of the recession (15:50)
Importance of team (19:00)
Marketing/Branding (22:30)
Pre (25:35)
Giftology and Return on Relationships (34:30)
Staying in touch with former clients; CRM (43:30)
preparing for a podcast (55:16)
favorite episodes (56:48)
Brian Mohr – anthym (58:00) (include link)
What you can learn from Grateful Dead in Business (1:01:54)
Rapid Fire – Rejection, Authenticity, Work Ethic, James Michener (1:06:05)
EPISODE RESOURCES:
Bayntree Wealth Advisors https://www.bayntree.com/
Check out Andrew's podcast, Your Wealth & Beyond, available on Apple Podcasts, Libsyn, and Podbean. Specifically referenced on the show: Episode 40 - What the Grateful Dead Can Teach Us About Business https://www.bayntree.com/podcasts/what-the-grateful-dead-can-teach-us-about-business-with-brian-mohr/
anthym - a fresh new experience that creates authentic, long-lasting human connections essential to building cohesive, high-performing teams https://anthym.life/
Giftology by John Rulin https://giftologygroup.com/giftologybook/
REAL TALK IS SPONSORED BY:
VIP Mortgage https://ryanmadrid.vipmtginc.com/
sGrow CRM https://sgrowcrm.com/
Xunami https://xunami.net/

Soulpod | Templeton Walker | EP18
Growing up in the Grand Canyon (3:00)
Filming his vasectomy and putting it on Instagram (5:30)
Soulpod (11:00)
the BRRR method (13:15) Buy Rehab Rent Refinance Repeat
His focus on Chandler (19:20)
Transitioning to a minimalist lifestyle (20:00)
Becoming a father at 19 years old (28:45)
Getting into the real estate industry (33:00)
Rapid Fire – Morning Routine, Mark Wahlberg, Kauai, and Love (46:55)
Resources:
Templeton’s Instagram @templeton_walker
https://www.instagram.com/templeton_walker/?hl=en
Goodbye Things: The New Japanese Minimalism by Fumio Sasaki
https://www.amazon.com/Goodbye-Things-New-Japanese-Minimalism/dp/0393609030
BRRR Method
https://www.nav.com/blog/brrrr-method-375122/
The Templeton Walker Podcast

Legacy of Care | Austin Bates | EP17
Austin Bates struggles with work-life balance. He is the hardest working person in our company - the first to arrive each day (still dark outside) and the last to leave. A self-proclaimed workaholic with an acute quality of client care, he has established himself as the go-to guy for several of the top production builders in the state. But running at a breakneck speed for over a decade can challenge anyone's physical and mental well-being...
On this episode, Austing gets real on several topics, including:
episode Do-over (2:18)
playing football with Antonio Pierce (4:00)
mom’s influence (10:57)
moving to Phoenix (13:08)
trial by fire (16:20)
jumping to VIP (20:00)
trying to get out of the mortgage business (20:00)
getting into the builder business (32:28)
his transition to VIP Mortgage (45:22)
the loss of his mom needing mom (55:55)
Rapid Fire Questions: PE Teacher/Coach, Cheetah, and Maxwell

The Comedic Journeyman | Troy Conrad | EP16
Troy Conrad is our first "famous" guest. Another friend from back in the day who has gone on to create an enviable career as a comic, producer, writer, and first officla photographer for The Comedy Store.
On this episode of Real Talk, we discuss a variety of topics, including:
his early standup comedy days (9:30)
the creation of "Set List: Stand Up Without a Net" - guests including Robin Williams, TJ Miller, Drew Carey, Gilbert Godfried, and more (19:45)
"Lizard Brain" (34:00)
mental health in the comic community (39:00)
contributing to "The Comedy Store" documentary (1:00)
becoming the first-ever official photographer of The Comedy Store
Rapid Fire: high school, "Pleasantville," and Instagram (1:23)
EPISODE RESOURCES:
Instagram @troyconrads https://www.instagram.com/troyconrads/
Troy Conrad Photography https://tcphoto.photoshelter.com/index
"The Comedy Store" documentary series https://www.sho.com/the-comedy-store
Seth Godin: Quieting the Lizard Brain https://www.youtube.com/watch?v=qtZfTpV4KPE
ROBIN WILLIAMS: The Introvert Dictator - Set List: Stand-Up Without a Net https://www.youtube.com/watch?v=Z6ZrNS_HwOQ

Bringing the Homeless Home | Howard Epstein | EP15
On any given day, more than 10,000 people in Arizona find themselves homeless. Howard Epstein, CEO of the Arizona Housing fund, dives into why the organization was founded and how the private sector and individuals can help bring the homeless home.
- During our conversation with Howard got real on several topics, including:
- What is Arizona Housing Fund and who it serves (3:51)
- Escrow Donation Program – how it works (10:22)
- Establishing the VIP Foundation (16:30)
- AZ Homelessness Stats (26:24)
- Shoutouts to current fundraising partners HomeSmart, North&Co, The Brokery, and Pioneer Title (36:22)
- Rapid Fire Questions: COVID vaccine, Twitter, and Dream Jobs (37:18)
EPISODE RESOURCES:
- Arizona Housing Fund website https://arizonahousingfund.org/
- Are you interested in getting your organization involved? Email info@arizonahousingfund.org
- Maricopa County COVID Vaccine Resources https://www.maricopa.gov/5641/COVID-19-Vaccine

Boundless Exploration | Jeremy Brown | EP12
Jeremy Brown is like the Clark Kent of REALTORS® - polished, Scottsdale real estate professional juxtaposed with backwoods grease monkey ultra-athlete. A perpetual seeker of adventure, Jeremy is truly living his best life and if you check him out on Instagram (@jeremiah_jonathan) you'll see what we mean.
On this episode of Real Talk, we discuss a variety of topics, including:
- growing up on a farm with a "hippie" mom
- entering the real estate industry and meeting his mentor
- building relationships with referral partners
- extreme sports
- how health and adventure have benefitted his business
- the rocky start to 2020
- the dangers of comparing yourself to other agents
EPISODE NOTES AND RESOURCES:
- Unstoppable by Ben Angel https://www.areyouunstoppable.com/updated-expanded
- RE/MAX Fine Properties https://www.fineprop.com/
- Natural Grocers https://www.naturalgrocers.com/
REAL TALK IS BROUGHT TO YOU BY:
- VIP Mortgage https://ryanmadrid.vipmtginc.com/
- sGrow CRM https://sgrowcrm.com/
- Xunami https://xunami.net/
FOLLOW US @realtalkwithryanmadrid

Silver Linings | Andrew Beardsley | EP14
Andrew Beardsley

Meant for More | Stephanie Hendrick | EP13
Do you ever ask yourself, "How did I get here?" - Stephanie Hendrick found herself pondering her life and chose bravery over complacency.
During this episode, Stephanie gets real on a variety of topics, including:
- her career in the mortgage industry
- having a spouse as a business partner
- finding her voice
- being a role model for her daughters
- becoming an author and public speaker
Episode Notes and Resources:
Stephanie's website https://stephaniehendrick.com/
Meant for More available for purchase on Amazon https://www.amazon.com/dp/1664205268/ref=cm_sw_em_r_mt_dp_x2p2FbM5DE6Z0

Healthy Mind, Healthy Body | Sentari Minor | EP11
Sentari Minor is a social impact advocate, passionate relationship builder, and co-host of the podcast Sentari & George Figure It Out. Nationally, he speaks on governance, leadership, and the concepts of venture philanthropy, nonprofit capacity building, and social entrepreneurship.
On this episode of Real Talk, we discuss a variety of topics, including:
- Sentari’s podcast (Figure It Out): co-host, politics, favorite episodes (3:11)
- evolveMD: marrying behavioral health practitioners with traditional family practices
- How COVID is impacting valley businesses (30:30)
- Community involvement (39:09)
- Rapid Fire Questions: movies, poetry, and Kim Kardashian (44:01)
EPISODE RESOURCES:
evolveMD http://www.evolvedmd.com/
Figure It Out podcast https://podcasts.apple.com/us/podcast/figure-it-out/id1190137632
Local First Arizona https://www.localfirstaz.com/
Greater Phoenix Leadership https://www.gplinc.org/
Social Venture Partners https://www.socialventurepartners.org/arizona/

Stop! Collaborate and Listen | Jereme Kleven & Mark Hutchins | EP10
From awkward high school friends to mature business partners, Mark Hutchins and Jereme Kleven are at the helm of My Home Group. As the fastest growing real estate brokerage in AZ, and the second fastest in the nation, they are forging a new path for REALTORS® through collaboration, community, and culture.
Episode Topics:
- getting off the ground
- living lean
- fake it ‘til you make it
- agent vs corporate branding
- having patience as a new agent
- work/life balance
- car sales and voice acting
Let's Get Social!
IG @realtalkwithryanmadrid https://www.instagram.com/realtalkwit... @ryanmadrid https://www.instagram.com/ryanmadrid/... | FB @ryanmadrid2 https://www.facebook.com/ryan.madrid2/ @realtalkwithryanmadrid https://www.facebook.com/realtalkwith...
Subscribe! YOUTUBE https://www.youtube.com/channel/UCt7c...
Mark Hutchins & Jereme Kleven, Co-founders/Owners | My Home Group https://myhomegroup.com/

Put Me In, Coach! | Aaron Payne | EP09
"I feel like this is the greatest industry in the world…I'm a college dropout that was in the military, that was broke and didn't know what he was going to do and now I'm fortunate enough to be living a life that I consider very successful." – A. Payne
There’s nothing that Aaron loves more than making people happy – a simple concept, but one that permeates all that he does. Over the years, he has morphed from lackluster student and wannabe entertainer to Army veteran and well-respected Producing Branch Manager at VIP Mortgage. During our conversation, Aaron got real on several topics, including:
· his Hollywood aspirations (1:46)
· joining the Army (4:35)
· playing collegiate volleyball (11:00)
· how retail sales led to the mortgage industry (14:15)
· getting slapped by the Housing Bubble (19:00)
· how he found VIP Mortgage (24:18)
· the Tempe branch culture (30:05)
· coaching club volleyball (35:57)
· the importance of referral partners (43:55)
· embracing technology (51:34)
· making videos with the Xunami app (56:02)
· Instagram shopping obsession (1:02:28)
Guest Details:
Aaron Payne, Producing Branch Manager, VIP Mortgage NMLS: 197472 | Licensed In: AZ - 917188; CA -DOC197472; NM - 197472 | Office: 480-500-2820 | Cell: 480-862-9976 | Fax: 877-311-8617 Email: apayne@vipmtginc.com | 9280 S Kyrene Road, Suite 134, Tempe, AZ 85284
VIP website: https://aaronpayne.vipmtginc.com/
Instagram: @viploans_tempe https://www.instagram.com/viploans_tempe/
Facebook: VIP Mortgage, Inc. Tempe https://www.facebook.com/VIPlMortgageIncTempe/
Show Sponsors:
sGrow CRM https://sgrowcrm.com/
Xunami | available for download on the App Store and Google Play https://xunami.net/
Episode Notes:
Madison Blean, Fidelity Title: https://reach150.com/lawyers-title-arizona/review/47907/madison-blean
Arizona Storm Elite Volleyball Club https://www.arizonastormelitevbc.com/
___________________________________________________
V.I.P. Mortgage, Inc. does Business in Accordance with Federal Fair Lending Laws. NMLS ID 145502. AZ: Mortgage Banker Licen

Connessione | Michael Iles-Cremieux | EP08 Part Two
“Honey, you’ve got MOOBS!” – Tammy Iles-Cremieux (wife)
Frenchy has some serious OCD tendencies. Listen in and learn how this personality trait has woven its way throughout his personal and professional life. On this episode we got real on several topics, including the following:
· his relationship with food :36
· embarking on his weight loss journey 5:15
· imposter syndrome 12:20
· intermittent fasting 14:07
· turndown lender partnership with VIP Mortgage 19:49
· Richmond American’s COVID pivot 29:40
· preparing for Real Talk 34:25
· the sophistication of the Phoenix real estate market 40:16

Connessione | Michael Iles-Cremieux | EP08 Part One
"Connessione…the interconnectedness of life - often it’s invisible, you don’t realize how impactful a meaningless moment is until you’re older and you look back at your life and it literally looks, and feels, and sounds like a symphony.” - M. Iles-Cremieux
Once upon a time, there was a boy who grew up in the Greater Phoenix west valley, discovered that he was good at football and went on to play in college. After he graduated, he had no idea what he wanted to be when he grew up but liked the idea of working at a place where people drove really nice cars.
That place turned out to be a land brokerage and after decades of opportunities, hard work, and generous mentors, that boy is now Division President of Richmond American Homes. During our conversation with Michael "Frenchy" Iles-Cremieux, he got real on several topics, including:
· his history with the Madrids
· Nature vs Nurture
· how childhood friendships impacted his future
· the expectations we place on our kids
· the principle of "Connessione"
· letting go of the glory days
· growing up on the westside
· the shift from land to production building - KB Home, Richmond American, and Meritage
· his lack of entrepreneurial courage
· navigating the recession
· the quest for work-life balance
· traumatic parenting
· Imposter Syndrome
Real Talk is brought to you by
VIP Mortgage https://ryanmadrid.vipmtginc.com/
sGrow CRM https://sgrowcrm.com/
Xunami https://xunami.net/

Relentlessly Local | Oleg Bortman and Tucker Blalock | EP07
In 2012, newly licensed Oleg Bortman and Tucker Blalock met at a showing in Arcadia. Shortly thereafter, they forged a partnership with a handshake and dove into learning the real estate business and staking their claim on The Biltmore. After a few brand iterations and a lot of growth, they founded The Brokery, a hyper-local boutique brokerage centered on the neighborhood where it all began.
During our conversation, Oleg and Tucker got real on several topics, including:
- Their upbringings (2:35)
- The genesis of their partnership (14:04)
- Branching into Arcadia (27:09)
- Marketing vs Sales (28:39)
- Their approach to listing appointments (40:49)
- Company culture and agent opportunities (43:53)
- Incorporating video into their marketing plan (52:17)
- Why Real Talk? (56:31)
- Public perception of The Brokery (1:01:09)
- The value of their business model (1:03:45)
- Side hustles (1:08:55)
Links and Resources:
- The Brokery website https://thebrokery.com/
- Facebook https://www.facebook.com/TheBrokeryAZ
- Instagram https://www.instagram.com/thebrokery/
Real Talk with Ryan Madrid is brought to you by:
- VIP Mortgage https://ryanmadrid.vipmtginc.com/
- sGrow CRM https://sgrowcrm.com/
- Xunami https://xunami.net/

All The Right Moves | Justin Hodge | EP06
“Say yes and figure it out later!” - Justin Hodge
Justin Hodge, Co-Founder & CEO of Muscular Moving Men is an anomaly in his industry. In the twelve years since he and his partner Josh Jurhill started the company, they have seen tremendous growth as a result of their commitment to unparalleled service and building relationships, particularly with real estate professionals.
During our conversation, Justin got real on several topics, including:
How he ended up in the moving business (4:33)
Where they got their name (7:55)
Hiring an attack dog service (15:40)
Company core values (18:24)
Starting a commercial division (25:55)
Teaching his kids about community service (33:14)
Helping an agent with a close of escrow crisis (35:55)
How MMM is expanding into the future (41:10)
Episode Resources:
Muscular Moving Men website https://muscularmovingmen.com/
Facebook/LinkedIn: Muscular Moving Men & Storage
Instagram: @muscularmovingmen @m3_commercial_moving @m3junkremoval
Twitter: @muscularmoving
Boys & Girls Club of the Valley https://www.bgcaz.org/
Hope Women’s Center https://hopewomenscenter.org/
Sleep in Heavenly Peace https://www.shpbeds.org/chapter/az-phoenix Executive Council Charities https://www.ec70phx.com/

Global Do-Gooder | Ray Damm | EP05
“I think that whenever you get into positions where a lot is asked of you…you have to grab onto something that’s much larger than yourself.” -Ray Damm
Ray Damm is our first guest that comes from the nonprofit world. He is CEO of ACCEL, a private nonprofit organization serving children and adults who have developmental disabilities, including autism spectrum disorders and cognitive disabilities. In this episode, Ray shares his passion for mission-driven work and the impact that ACCEL is having on underserved populations in our own backyard, as well as in Saudi Arabia. He reflects on coming from a family of over-achieving do-gooders, his penchant for timepieces with history, and the importance the private sector plays in giving back to the community.
During our conversation, Ray got real on several topics, including:
- The Mission of ACCEL (8:49)
- Autism prevalence rates (10:14)
- Saudi Arabia - How did that happen? (12:03)
- Non-profit Misconceptions (16:40)
- Private industry supporting non-profit organizations (26:13)
- Mentors/Family (28:48)
- Travel Goals (34:47)
- Chronography obsession (37:02)Please Enjoy, Like & Share!
Instagram: @realtalkwithryanmadrid
YouTube: Real Talk with Ryan Madrid
Real Talk with Ryan Madrid is sponsored by:
● VIP Mortgage https://www.vipmtginc.com/
● Xunami https://xunami.net/
● sGrow https://sgrowcrm.com/
For more information on Ray and ACCEL, visit https://www.accel.org/
Instagram: @accel_arizona
Facebook: @ACCELArizona
Episode Resources:
Saudi Aramco https://www.aramco.com/
The Doe Fund https://www.doe.org/
National Association of Private Special Education Centers https://napsec.org/
A. Lange & Soehne https://www.alange-soehne.com/en/home
IWC Portugiese https://www.iwc.com/us/en/home.html

Master Class in Luxury | Monica Monson | EP04
“It’s been a tremendous growth opportunity as a human.”
-Monica Monson, CEO + Designated Broker/Owner of The Noble Agency
Monica has been an Arizona luxury real estate powerhouse for nearly two decades, but only recently launched her dream business, The Noble Agency. She graciously invited us to record in her new office which, not surprisingly, exudes impeccable taste and boasts killer Valley views. Monica and her team are masters in luxe branding, custom-curated buyer experiences, and bespoke lifestyle and luxury home marketing.
During our conversation, Monica got real on several topics, including:
● Networking with fellow agents (6:54)
● Getting into the luxury market (8:13)
● Is print dead? (10:09)
● Personal growth/single parenthood (11:49)
● Collaborating with her BFF (15:33)
● Creating a space for success (22:27)
● Building the team (27:13)
● International clientele (33:22)
● The Flagstaff second home market (37:24)
Please Enjoy, Like & Share!
Instagram: @realtalkwithryanmadrid
YouTube: Real Talk with Ryan Madrid
Real Talk with Ryan Madrid is sponsored by:
● VIP Mortgage https://www.vipmtginc.com/
● Xunami https://xunami.net/
● sGrow https://sgrowcrm.com/
For more information on Monica and The Noble Agency, visit https://www.monsonluxurygroup.com/
15551 N. Greenway Hayden Loop Suite 200 Scottsdale, AZ 85260 480.420.4LUX
Instagram: @realtalkwithryanmadrid
Facebook: Monson Luxury Group
Episode Resources: Scottsdale Luxury Home Tour, THE SCOUT GUIDE Phoenix & Scottsdale Steelcase | West Elm

Urban Legend - Stuart Crawford, VIP Mortgage | EP03
Real Talk with Ryan Madrid has relaunched! Thanks to Stuart for being our guinea pig as we navigate the waters of in-house production and a new podcast format. On this episode, Stuart recounts his early years in the lending industry, the path that lead him to VIP Mortgage, and what it's like to work side-by-side with Ryan. Real Talk with Ryan Madrid is brought to you by VIP Mortgage.
Ryan Madrid, Director of Business Development / Loan Officer
NMLS#: 1005605
V.I.P Mortgage, Inc.
Office 480-535-6587 | Mobile 602-292-8219
ryanm@vipmtginc.com | ryanmadrid.vipmtginc.com | 9221 E Via De Ventura. Scottsdale, AZ 85258
Equal Housing Lender
V.I.P. Mortgage, Inc. does Business in Accordance with Federal Fair Lending Laws.
NMLS ID 145502. AZ: Mortgage Banker License No. BK-0909074.
VIP is not acting on behalf of or at the direction of the FHA/HUD or the Federal Government. This product or service has not been approved or endorsed by any governmental agency, and this offer is not being made by any agency of the government. VIP is approved to participate in FHA programs but the products and services performed by VIP are not coming directly from HUD or FHA. Information, rates, and programs are subject to change without notice. All products are subject to credit and property approval. Not all products are available in all states or for all loan amounts. Other restrictions may apply. This is not an offer to enter into an agreement. Not all customers will qualify.

EP 2, The Debate: Mortgage Brokers vs. Bankers
