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Non-Digital Native

Non-Digital Native

By Jason Hobbs

Hey, I’m Jason. Digital doesn't come naturally to me. But, marketing strategy? It's all I think about. All I talk about. I teach people who are unsettled and confused by digital, how to build their own digital self-confidence. Simplify your digital marketing approach by focusing on talking with your customer.

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Conversational Marketing

Non-Digital NativeApr 05, 2019

00:00

06:54:52

Conversational Marketing

Conversational Marketing

How The World's Fastest Growing Companies Use Chatbots To Generate Leads 24/7/365 (And How You Can Too)

By David Cancel, Dave Gerhardt

Hi, I'm Jason Hobbs, and I'm merely reading DC and DG's book in this close to a seven-hour long episode.

I made the snap decision to record myself reading the book once I finally took the time to read it. I recorded myself reading the book, and I then read the book a second time while editing, which helped me better soak in the lessons from the book. I was blown away by how well DC and DG's lessons and experience with digital marketing dovetailed so seamlessly with my lessons and experiences from my near decade in door-to-door sales as well as my near decade in my digital marketing lab, here at 416 W Cypress St in Fitzgerald, Georgia.

Thank you to DC and Dave Gerhardt for letting me release the audio and video versions of their book, to my podcast and my YouTube channel.

Drift has long been my conversational marketing and sales platform of choice.

If you have questions about conversational marketing for your business, ask them in my live chat, powered by Drift, and I'll get you answers asap. Alternatively, feel free to book a video call with me, using this link.

Apr 05, 201906:54:52

V2.1 of Raisin' Cane in Valdosta, GA is example 30 of how I organize a digital marketing strategy

V2.1 of Raisin' Cane in Valdosta, GA is example 30 of how I organize a digital marketing strategy

Episode 36 of my podcast walks through the 30th example of how I organize a digital marketing strategy for local business owners that are unsettled and confused by digital. This time is V2.1 for Raisin' Cane in Valdosta, Georgia.

This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,173 days and counting.

Get the full episode: jasonhobbsllc.com/example-30/
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Jan 29, 201926:32

V2 of GracePoint Church in Valdosta, Ga is example 29 of how I organize a digital marketing strategy

V2 of GracePoint Church in Valdosta, Ga is example 29 of how I organize a digital marketing strategy

Episode 35 of my podcast walks through the 29th example of how I organize a digital marketing strategy for local business owners that are unsettled and confused by digital. This time is V2 for GracePoint Church in Valdosta, Georgia.

This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,173 days and counting.

Get the full episode: jasonhobbsllc.com/example-29/
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Jan 26, 201920:02

V2.1 of Irwin Animal Clinic is example 28 of how I organize a digital marketing strategy

V2.1 of Irwin Animal Clinic is example 28 of how I organize a digital marketing strategy

Episode 34 of my podcast walks through the 28th example of how I organize a digital marketing strategy for local business owners that are unsettled and confused by digital. This time is V2.1 for Irwin Animal Clinic in Ocilla, Georgia.

This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,173 days and counting.

Get the full episode: jasonhobbsllc.com/example-28/
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Jan 24, 201926:11

V2.1 of (1)Get Online (2)Get Organized is example 27 of how I organize a digital marketing strategy

V2.1 of (1)Get Online (2)Get Organized is example 27 of how I organize a digital marketing strategy

Episode 33 of my podcast walks through the 27th example of how I organize a digital marketing strategy for local business owners that are unsettled and confused by digital. This time is V2.1 for my flagship products (1) Get Online and (2) Get Organized.

This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,173 days and counting.

Get the full episode: jasonhobbsllc.com/example-27/
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Jan 23, 201933:52

V2.1 For South Georgia Lube Center is example 26 of how I organize a digital marketing strategy

V2.1 For South Georgia Lube Center is example 26 of how I organize a digital marketing strategy

Episode 32 of my podcast walks through the 26th example of how I organize a digital marketing strategy for local business owners that are unsettled and confused by digital. This time is V2.1 for South Georgia Lube Center in Fitzgerald and Ocilla, Georgia.

This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,173 days and counting.

Get the full episode: jasonhobbsllc.com/example-26/
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Jan 17, 201929:52

V2.1 For American Handbook is example 25 of how I organize a digital marketing strategy

V2.1 For American Handbook is example 25 of how I organize a digital marketing strategy

Episode 31 of my podcast walks through the 25th example of how I organize a digital marketing strategy for local business owners that are unsettled and confused by digital. This time is V2.1 of the product launch strategy for American Handbook: What Your Grandparents Want You To Know by Maryanne Datesman.

This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting.

Get the full episode: jasonhobbsllc.com/example-25/
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Jan 15, 201924:27

V2 of Raisin' Cane in Valdosta, Georgia is example 24 of how I organize a digital marketing strategy

V2 of Raisin' Cane in Valdosta, Georgia is example 24 of how I organize a digital marketing strategy

Episode 30 of my podcast walks through the 24th example of how I organize a digital marketing strategy for local business owners that are unsettled and confused by digital. This time is V2 of Raisin' Cane, an on-the-farm market in Valdosta, Georgia.

This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting.

Get the full episode: jasonhobbsllc.com/example-24/
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Jan 11, 201935:23

V2 American Handbook's Product Launch is example 23 of how I organize a digital marketing strategy

V2 American Handbook's Product Launch is example 23 of how I organize a digital marketing strategy

Episode 29 of my podcast walks through the 23rd example of how I organize a digital marketing strategy for small business owners that are unsettled and confused by digital. This time we update the product launch for American Handbook: What Your Grandparents Want You To Know by Maryanne Datesman.

This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting.

Get the full episode: jasonhobbsllc.com/example-23/
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Jan 09, 201932:18

V2 of my two products forms Example 22 of how I organize a digital marketing strategy

V2 of my two products forms Example 22 of how I organize a digital marketing strategy

Episode 28 of my podcast walks through the 22nd example of how I organize a digital marketing strategy for small business owners that are unsettled and confused by digital. This time we update my products, (1) Get Online (2) Get Organized.

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting.

Get the full episode: jasonhobbsllc.com/example-22/
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Jan 06, 201929:04

V2 of Irwin Animal Clinic is example 21 of how I organize a digital marketing strategy

V2 of Irwin Animal Clinic is example 21 of how I organize a digital marketing strategy

Episode 27 of my podcast walks through the 21st example of how I organize a digital marketing strategy for small business owners that are unsettled and confused by digital. This time we revisit my local veterinary clinic, Irwin Animal Clinic in Ocilla, Georgia.

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting.

Get the full episode: jasonhobbsllc.com/example-21
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Jan 03, 201923:21

V2 of South Georgia Lube Center is example 20 of how I organize a digital marketing strategy

V2 of South Georgia Lube Center is example 20 of how I organize a digital marketing strategy

Episode 26 of my podcast walks through the 20th example of how I organize a digital marketing strategy, this time we revisit my local tire and lube center, South Georgia Lube Center in Fitzgerald, Georgia as well as Ocilla, Georgia.

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting.

Get the full episode: jasonhobbsllc.com/example-20
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Dec 31, 201821:01

Pioneer Graphics is Example 19 of how I organize a digital marketing strategy

Pioneer Graphics is Example 19 of how I organize a digital marketing strategy

Episode 25 of my podcast walks through the 19th example of how I organize a digital marketing strategy, this time for my local screen-printer, Pioneer Graphics in Fitzgerald, Georgia.

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting.

Get the full episode: jasonhobbsllc.com/example-19
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Dec 27, 201813:32

Community Bank of Fitzgerald is example 18 of how I organize a digital marketing strategy

Community Bank of Fitzgerald is example 18 of how I organize a digital marketing strategy

Episode 22 of my podcast walks through the 18th example of how I organize a digital marketing strategy, this time for my local bank, the Community Bank of Fitzgerald in Fitzgerald, Georgia.

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting.

Get the full episode: jasonhobbsllc.com/example-18
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Dec 24, 201810:56

Episode 21 covers how I'm approaching GaryVee's media curveball challenge

Episode 21 covers how I'm approaching GaryVee's media curveball challenge

Episode 21 of Non-Digital Native is my initial attempt at documenting how I approached GaryVee's media curveball challenge from the end of his super-vlog (7+ hours) chronicling his (and DRock)'s visit to the United Arab Emirates aka the UAE.

Dec 21, 201816:25

The Georgia Shopper is Example 17 of how I organize a digital marketing strategy

The Georgia Shopper is Example 17 of how I organize a digital marketing strategy

Episode 20 of my podcast walks through the 17th example of how I organize a digital marketing strategy, this time for a local shopper, the Georgia Shopper in Fitzgerald, Georgia.

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,140 days and counting.

Get the full episode: jasonhobbsllc.com/example-17
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Dec 21, 201817:26

Kobe Japanese Hibachi & Sushi is example 16 of how I organize a digital marketing strategy

Kobe Japanese Hibachi & Sushi is example 16 of how I organize a digital marketing strategy

Episode 19 of my podcast walks through the 16th example of how I organize a digital marketing strategy, this time for a local restaurant, Kobe Japanese Hibachi & Sushi in Fitzgerald, Georgia. This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,140 days and counting. Get the full episode: jasonhobbsllc.com/example-16 The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

Dec 17, 201812:54

A & J BBQ is example 15 of how I organize a digital marketing strategy

A & J BBQ is example 15 of how I organize a digital marketing strategy

Episode 18 of my podcast walks through the 15th example of how I organize a digital marketing strategy, this time for a local restaurant, A & J BBQ Restaurant in Fitzgerald, Georgia. This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,140 days and counting. Get the full episode: jasonhobbsllc.com/example-15 The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

Dec 13, 201817:10

Example 13 - La Lomita Mexican Restaurant

Example 13 - La Lomita Mexican Restaurant

Episode 17 of my podcast walks through the 14th example of how I organize a digital marketing strategy, this time for a local restaurant, La Lomita Mexican Restaurant.

This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,114 days and counting.

Get the full episode: jasonhobbsllc.com/example-14
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Dec 10, 201814:43

Example 13 Of How I Organize A Digital Marketing Strategy

Example 13 Of How I Organize A Digital Marketing Strategy

Episode 16 of my podcast walks through the 13th example of how I organize a digital marketing strategy, this time for the launch of my first updated products in years, which are called: Get Online and Get Organized.

This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,114 days and counting.

Get the full episode: jasonhobbsllc.com/example-13
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Dec 06, 201821:08

Example 12 Of How I Plan A Digital Marketing Strategy Is For A Book Launch

Example 12 Of How I Plan A Digital Marketing Strategy Is For A Book Launch

Episode 15 of my podcast walks through the 12th unresearched example of how I plan a digital marketing strategy. This time for a book pre-sale, American Handbook: What Your Grandparents Want You To Know by Maryanne Datesman of www.VintageAmericanWays.com.

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,114 days and counting.

Get the full episode: jasonhobbsllc.com/example-12
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Dec 03, 201811:58

Episode 14 - Larami Serrano Photography In San Antonio, Texas

Episode 14 - Larami Serrano Photography In San Antonio, Texas

Episode 14 of my podcast walks through the 11th unresearched example of how I plan a digital marketing strategy. This time from the perspective of a local photographer in San Antonio, Texas, aka Larami Serrano Photography.

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,114 days and counting.

Get the full episode: jasonhobbsllc.com/example-11
The full episode includes all of the following:
Slidedeck
Full video episode
Full audio episode
Link to the website demo
And my story explaining why I chose the POV

Nov 29, 201824:59

Example 10 of how I plan a digital marketing strategy

Example 10 of how I plan a digital marketing strategy

Episode 13 of my podcast walks through the 10th unresearched example of how I plan a digital marketing strategy. This time from the perspective of a local non-profit in McRae, Georgia, aka The Rescue Ranch.

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,114 days and counting.

Get the full episode: jasonhobbsllc.com/example-10
The full episode includes all of the following:
Slidedeck
Full video episode
Full audio episode
Link to the website demo
And my story explaining why I chose the POV

Nov 26, 201825:02

Example 9 of how I plan a digital marketing strategy

Example 9 of how I plan a digital marketing strategy

Episode 12 of my podcast walks through the 9th unresearched example of how I plan a digital marketing strategy. This time from the perspective of a local market kitchen in Valdosta, Georgia, aka Kim's Kitchen Valdosta

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,114 days and counting.

Get the full episode: jasonhobbsllc.com/example-9
The full episode includes all of the following:
Slidedeck
Full video episode
Full audio episode
Link to the website demo
And my story explaining why I chose the POV

Nov 20, 201816:20

Example 8 of my strategic planning procedure for digital marketing

Example 8 of my strategic planning procedure for digital marketing

Episode 11 of my podcast walks through the 8th unresearched example of my strategic planning procedure for digital marketing. This time from the perspective of a local on-the-farm market in Valdosta, Georgia, aka Raisin Cane Valdosta

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,110 days and counting.

Get the full episode: jasonhobbsllc.com/example-8
The full episode includes all of the following:
Slidedeck
Full video episode
Full audio episode
Link to the website demo
And my story explaining why I chose the POV

Nov 19, 201812:42

Episode 10

Episode 10

Episode 10 of my podcast walks through the 7th unresearched example of my strategic planning procedure for digital marketing. This time from the perspective of a local golf course in Kingwood, West Virginia, aka Preston Country Club.

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,112 days and counting.

Get the full episode: jasonhobbsllc.com/example-7
The full episode includes all of the following:
Slidedeck
Full video episode
Full audio episode
Link to the website demo
And my story explaining why I chose the POV

Nov 15, 201815:23

Example 6 of my strategic planning procedure for digital marketing

Example 6 of my strategic planning procedure for digital marketing

Episode 9 of my podcast walks through the 6th unresearched example of my strategic planning procedure for digital marketing. This time from the perspective of a local church in Valdosta, Georgia, aka GracePoint Valdosta.

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,110 days and counting.

Get the full episode: jasonhobbsllc.com/example-6
The full episode includes all of the following:
Slidedeck
Full video episode
Full audio episode
Link to the website demo
And my story explaining why I chose the POV

Nov 13, 201809:46

Example 5 of my strategic planning procedure for digital marketing

Example 5 of my strategic planning procedure for digital marketing

Episode 8 of my podcast walks through my 5th unresearched example of my strategic planning procedure for digital marketing. This time from the perspective of my local CPA firm in Fitzgerald, Georgia.

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,109 days and counting.

Get the full episode: jasonhobbsllc.com/example-5
The full episode includes all of the following:
Slidedeck
Full video episode
Full audio episode
Link to the website demo
And my story explaining why I chose the POV

Nov 12, 201813:09

Example 4 of my strategic planning procedure for digital marketing

Example 4 of my strategic planning procedure for digital marketing

Episode 6 of my podcast walks through my 4th unresearched example of my strategic planning procedure for digital marketing. This time from the perspective of my local tire and lube center in Ocilla, Georgia.

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,101 days and counting.

Get the full episode: jasonhobbsllc.com/example-4
The full episode includes all of the following:
Slidedeck
Full video episode
Full audio episode
Link to the website demo
And my story explaining why I chose the POV

Nov 07, 201816:16

Episode 7 - My one-person media company procedure

Episode 7 - My one-person media company procedure

I can't pack the entirety of my 3,101 days working on my one-person media company procedure, into a single episode. I'm not a magician, I'm a strategic planner damn it. :-D
1. Slide-Deck - Google Docs - Presentation
2. Soapbox by Wistia
3. iMovie
4. Wistia
5. Complete Posts
6. Anchor.FM
7. Facebook Brand Page
8. LinkedIn
9. Grammarly.com
10. YouTube
11. LiquidWeb Managed Hosting

Nov 06, 201815:40

Example 3 of my strategic planning procedure for digital marketing

Example 3 of my strategic planning procedure for digital marketing

Episode 5 of Non-Digital Native covers another unresearched example of my strategic planning procedure for digital marketing. This time is for my local humane society, Fitzgerald-Ben Hill Humane Society.

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,101 days and counting.

Get the full episode: jasonhobbsllc.com/example-3
The full episode includes all of the following:
Slidedeck
Full video episode
Full audio episode
Link to the website demo
And my story explaining why I chose the POV

Nov 05, 201813:57

Example 2 of my strategic planning procedure for digital marketing

Example 2 of my strategic planning procedure for digital marketing

Episode 4 of my podcast covers the second unresearched example of my strategic planning procedure for digital marketing, this unresearched example is for my local animal clinic, Irwin Animal Clinic.

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,101 days and counting.

Get the full episode: jasonhobbsllc.com/example-2
The full episode includes al lof the following:
Slidedeck
Full video episode
Full audio episode
Link to the website demo
And my story explaining why I chose the POV

Nov 04, 201812:34

Example 1 of my strategic planning procedure for digital marketing

Example 1 of my strategic planning procedure for digital marketing

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,100 days and counting.

I came across 16 East Bar and Grille thanks to connecting with one of the staff on LinkedIn. I'm naturally curious, so I checked the website and as a digital marketing strategist I had loads of suggestions for improving the restaurant's digital experience.

So I invested a couple of hours into throwing together a working example of how I'd approach their website since the website should be the hub of any businesses' digital marketing efforts. I shared the website link with my new LinkedIn connection but no word what the owner thought of my example, or if they've even seen my example.

Get the full episode: https:/./jasonhobbsllc.com/example-1
The full episode includes all of the following:
Slidedeck
Full video episode
Full audio episode
Link to the website demo
And my story explaining why I chose the POV

Nov 03, 201811:25

Episode 2 - Own A Restaurant? Here's My Digital Marketing Quick Start Guide

Episode 2 - Own A Restaurant? Here's My Digital Marketing Quick Start Guide

I laid out this digital marketing strategy for owners of a local restaurant. Aka restaurateur.

I screenrecorded clips in the Video from:
AskGaryVee #257 and a DailyVEE #420: www.youtube.com/channel/UCctXZhXmG-kf3tlIXgVZUlw
Peter McKinnon: www.youtube.com/user/petermckinnon

Mar 02, 201816:56