Perfectly Mentored with Jason Portnoy

Kurt Elster is one of the most highly regarded independent consultants in his industry. He's a senior ecommerce consultant who helps Shopify merchants like Jay Leno's Garage, uncover hidden profits in their websites through his ecommerce agency Ethercycle, with 1 million downloads. Kurt is also best known for hosting the unofficial Shopify podcast.

On today’s episode, Kurt talks about how to turn a Shopify store into a revenue-generating powerhouse of persuasion.

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Tanner Larsson is the founder of Build Grow Scale, an Ecommerce optimization company that specializes in a process called the Revenue Optimization. It’s a methodology that has generated over 400M in physical product sales over the last three years. Tanner is also the author of the best-selling book, Ecommerce Evolved.

In this episode of the Perfectly Mentored Podcast, Tanner and Jason jam on what it takes to run a successful e-commerce store, how to deprogram business myths, and why revenue optimization is the more important metric.

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This year has seen massive changes in eCommerce. The surge of customers flocking to online markets presents massive opportunities for entrepreneurs—as well as fiercer competition than there has ever been before. 

Adrian Morrison has been winning big in digital marketing since the days when Netflix was still sending movies by mail. While he’s now a consummate Shopify salesman and social media marketer, he considers his wide network of students and mentees as his greatest success.

On this episode of the Perfectly Mentored Podcast, Jason and Adrian discuss the finer points of online commerce, as well as its bigger picture. And whether it’s about choosing which platform to sell on, or figuring out which mentor to trust, Adrian is full of insights he’s all too happy to share.

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Jordan Menard is the man behind the marketing of some of the biggest names you've heard of, including The Wolf of Wall Street himself – Jordan Belfort. He is also the founder of Longform Creative and the creator of the Traffic Pilot, the world's preeminent e-learning platform for digital marketing.

On this episode of the Perfectly Mentored Podcast, Jordan and Jason jam on the importance of mindset on achieving success, how to become a full-stack marketer, and why people don’t want to go into social media ads.

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Podcasts are now a prevalent form of entertainment and education, but do you remember when they were still relatively obscure? There’s a special kind of wisdom we can glean from people responsible for pioneering the “normal” formats we now have access to.

 John Lee Dumas is the founder and host of Entrepreneurs on Fire, an award-winning podcast that seeks to reveal the journey of today's most inspiring entrepreneurs. The podcast generates over $250,000 a month in revenue and has over 1M unique listeners a month, many of whom are inspired to take control of their lives and take the entrepreneurial leap.

 On this episode of the Perfectly Mentored Podcast, John and Jason talk about the key behind successful entrepreneurs, important factors to consider when monetizing a podcast, and why creating a listener avatar is crucial.

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TikTok has proven to be the gold mine for digital marketing with its exponentially increasing user base.

Rachel Pedersen, aka "the Queen of Social Media", is a social media strategist, educator, and founder of Social Media United, a leading online university for those aspiring to become successful social media managers and strategists. Rachel is also recognized by Content Marketing Institute as one of the most influential online marketers.

On this episode of the Perfectly Mentored Podcast, Rachel and Jason talk about tactical maneuvers for starting out on TikTok, content creation for growing your following, and what it takes to create an effective funnel and landing page.

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Now, more than ever, businesses have been pushed to evolve; whether venturing into the digital world or pivoting and adapting to the demands of the “new normal”. Digital marketers not only offer a unique perspective on growing businesses but, also, fresh insights on personal growth.

Molly Pittman is a leading digital marketing strategist, educator, and entrepreneur and is now the CEO of Smart Marketer. Now running her own business, she offers a 4-month mentorship on succeeding as a media buyer in any industry. She has also co-hosted over 200 episodes of Perpetual Traffic and has appeared on stage and across the globe, including the Traffic & Conversion Summit.

On this episode of the Perfectly Mentored Podcast, Molly and Jason talk about where making intentional choices and moves can bring you, how more often than not a marketing campaign’s problem is not really an ad problem but something more fundamental, and the future of local businesses in the time of a pandemic.

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Zachary Babcock is an entrepreneur and podcast host. He helps entrepreneurs create celebrity brands and explosive businesses. Zach also has an incredible and inspiring story – coming from over five years in prison to scaling a six-figure business.

 On this episode of the Perfectly Mentored Podcast, Zach and Jason go over the challenges of an identity shift, what it takes to get started in business, and the most impactful wisdom from guests.

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Marketing makeovers and automation strategies, coupled with quality client acquisition will definitely grow your business to success. While implementing mobile marketing initiatives, converting prospects into customers will come naturally.

Oli Billson started his first business at the age of 15 and now owns a portfolio of four multi-million dollar businesses, one of which is international with 170 franchises. His superpower lies in strategizing and implementing conversion-led money-making sales and money-making funnels.

On today’s podcast, Oli talks about how his latest venture transforms normal businesses into fast-growth businesses that experience double-digit growth year after year.

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The financial aspect of a business can easily be neglected when one only looks at face value revenue. It is important to always contextualize your numbers and make sure that you are using the appropriate metrics to look at these numbers.

 Adam Rundle is the founder of CleverProfits and The Perfect P&L. Both Adam and his business are passionate about partnering with business owners and coaching them to effectively understand the business from a financial perspective.

On this episode of the Perfectly Mentored Podcast, Adam and Jason discuss aspects of running a business considering its numbers and financials, three important questions when analyzing profitability, and strategies on determining salaries and commissions.

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Randi Zuckerberg is an entrepreneur, investor, bestselling author, award-winning producer and founder and CEO of Zuckerberg Media. As an early employee of Facebook and creator of Facebook Live, Randi has extensive experience in using technology to build and promote businesses and the challenges it brings. She hosts a weekly tech-business show on SiriusXM called “Randi Zuckerberg Means Business” and helps kids learn about science and technology through her tv show DOT. and website Sue’s Tech Kitchen (suestechkitchen.com).

On this episode of the Perfectly Mentored Podcast, Randi and Jason talk about the relationship of technology with entrepreneurship and marketing. They also discuss tips on overcoming mental blocks and using the Pick Three Mentality to increase productivity. They also touch on other topics like the growing technological divide and raising strong, empowered women in the digital age.

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Devin Wills is the president of A&W contracting. He's executive director of hands across America. He is the owner and CEO of Black Clover Holdings, and Empathy Lending, all this while being over 500 days sober from drugs and alcohol and just the young age of 23. He counts on his and his team's mindset to get them through life.

On today’s podcast, Devin talks about how one’s struggle can be turned around to having something great.

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Millions of investors were shocked by the recent market crash due to the unpredictable COVID-19, but there is a group of investors who were prepared... These investors are WINNING in the market right now because they take a Warren Buffett-style approach to investing. And it’s not because they’re financial experts or can time the market, it’s because they use the principles of Rule #1 Investing.

Phil Town, the founder of Rule #1 Investing, is an expert investor and 3x New York Times Bestselling author who teaches investors how to buy great companies on sale. His approach is simple: Buy $10 bills for $5 and you are certain to make money.

This crash is just beginning and so is the opportunity of a lifetime for Rule #1 investors. It’s an incredibly rare time in the stock market when you can purchase undervalued companies at a great price.

This is when fortunes are made and generational wealth is created. 

On today’s episode of the Perfectly Mentored Podcast, Phil and Jason discuss sound investment practices, what to do during the current economic downturn, what to invest in, and so much more.

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The digital marketing space is filled with agencies that offer flashy shortcuts that claim to guarantee massive returns. This is why it’s so refreshing when an iconoclast decides to go against the grain and employ more pragmatic and conservative tactics. That’s exactly what Justin Marshall does.

Justin Marshall is the founder of Ad Hoc Media, a Facebook and Instagram media-buying agency based out of Brooklyn, New York. He also runs a coaching program for agency owners and e-commerce brands. 

On today’s podcast, Justin and Jason talk about risk-averse digital marketing strategies, being honest about what you can do for your clients, why a lot of digital marketers sell "pipe dreams", and many other fascinating topics.

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In the age of social distancing, e-commerce is experiencing a boom most other industries can only dream of. Who better to tell us about this exponential growth than a member of the so-called ‘digirati’?

Rachel Tipograph became an eBay power user when she was just 13. Today, she is a member of the ‘digerati’—an elite community composed of the brightest minds in the digital space. Rachel is the founder and CEO of MikMak, an e-commerce marketing platform for multi-channel brands. She has been showered with numerous accolades from Forbes, LinkedIn, Marie Claire, Fast Company, and many other prominent organizations.

On this episode of the Perfectly Mentored Podcast, Rachel talks about her entrepreneurial journey, creating and pivoting MikMak, current e-commerce trends, and a lot more. 

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The worlds of sports and entertainment are incredibly lucrative. But have you ever wondered who makes the power moves that shape the landscape behind the scenes? People like Chris Cabott, that’s who.

 Chris Cabott is the president and COO of the Steinberg Sports & Entertainment Agency. He oversees all aspects of the company’s finances and internal operations and is also a certified NFL agent on all of their athlete’s contracts. Chris is an attorney and a certified NFL league player-agent with extensive experience in the entertainment industry, being involved in everything from hit records to feature films.

 On this episode of the Perfectly Mentored Podcast, Chris and Jason talk about what it takes to succeed in the hyper-competitive sports and entertainment industries. They also discuss topics like effective negotiation tactics, dealing with failure and the Patrick Mahomes deal.

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How often do you look outside the marketing box for inspiration? There is a wealth of books on marketing and strategies and so forth, but often, the most effective strategies may be found in other arenas of entertainment or politics. And once you fundamentally understand the psychology behind those golden strategies, it’s amazing how patterns begin to emerge in the people you see every day.

Curt Maly is a speaker, entrepreneur, and CEO of Black Box Social Media, LLC, a digital marketing agency and training company that focuses on helping mission-based businesses to expand their reach and scale-up through unique and creative digital marketing campaigns.

On this episode of the Perfectly Mentored podcast, Curt and Jason shed some light on the right way to use propaganda, Curt’s legendary BELT Method and the psychology of marketing online, and lessons from the way companies like Apple and Facebook get us addicted to their products. Tune in for a perspective on genius marketing that you won’t find anywhere else.

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Sales is one of those skill sets that gets preached about a lot - mostly by people who are only average at it. Want to be better than that? Bypass the tactics and get back to the fundamentals.

Cole Gordon owns a sales recruitment & training agency helping entrepreneurs delegate sales calls so they can scale their companies to multiple 7-figures. He has done over $5M in sales in the past 2 years (averaging 400k+ in yearly commissions) as a full-time sales rep selling to industries such as coaching, consulting, digital agencies, real estate, mortgage, financial services, insurance, and more.

On this episode of the Perfectly Mentored podcast, Cole and Jason jam on what it takes to ace your sales, including the pieces that need to line up (for you and for your prospect), how to structure your content, offers and even your own mind, and taking inspiration from others to develop your unique voice and sell the way only you can. Tune in to clear up all your sales struggles and gain the confidence you need.

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It’s hard to even open your phone anymore without coming across a headline or post on social media that hurts or makes you angry. And it can be an overwhelming feeling, knowing that there’s so much bad in the world. What could one person possibly do about all the hate?

Corey Fleischer is the founder of the #ErasingHate movement which locates and eliminates hate speech graffiti for free (worldwide), stopping the cycle of hate, one hate speech at a time, by educating and inspiring our communities.

On this episode of the Perfectly Mentored podcast, Jason and Corey dive deep on Corey’s evolution into someone who proactively stands up to hate, and how everyone can do the same, dealing with the mixed reactions of people who either don’t understand you following your passion or actively oppose you doing so, and how you can build something bigger than you that leaves a positive mark on the world. Listen in to learn more about fighting hate in a world that seems to struggle with it more than ever.

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Simply doing the work has fallen by the wayside in the age of Internet “gurus” and dime-a-dozen online marketers. It’s rare to see service providers who are committed to constantly improving their own skillset to get results for their people. And when you find such a person, it’s in your best interest to listen up.

Emily Hirsh is a leading Digital Marketing Strategist, young entrepreneur and founder of Hirsh Marketing, one of the fastest-growing digital marketing agencies that is responsible for over $90 million (and counting!) in client revenue generated. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Hirsh Process.

On this episode of the Perfectly Mentored podcast, Emily and Jason jam on the commitment to perfecting the way you serve your clients (rather than making wild claims you can’t back up), candidly walking clients through expectations, systems and the work they need to do, and crafting a knockout brand and consistent, exceptional Facebook ads. Tune in for hard-hitting strategies from an expert with the track record to prove them.

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Who's sitting behind the camera on your favorite shows? The Internet is obsessed with actors, but there's a wealth of information, imagination and valuable insight locked in the creative minds responsible for your latest binge-watch.

Doug Ellin is an American screenwriter and film and TV director best known for creating the HBO series Entourage. Ellin also served as executive producer, director, head writer and supporting actor for the series, and wrote, directed and produced its 2015 film adaptation.

On this episode of the Perfectly Mentored Podcast, Doug and Jason jam on the evolution of Entourage into an incredible hit show, how the reaction to art changes as society does, and the impact of streaming services and social media on a screenwriter's work.

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COVID-19 has made the already-tough path of entrepreneurship nearly impossible. But the only person stopping your growth is you - put the focus on delivering value and learning from your many mistakes and watch your business thrive, coronavirus or no.

Dee Deng is the co-founder and CEO of Right Hook Digital, an ecommerce growth & performance marketing agency that manages millions in ad spend for their growth clients across Australia and the USA. Obsessed with "delivering wow," Dee leads his agency team of 50 while traveling the world sharing his team's learnings & insights and educating brand owners on how to scale profitably and sustainably. Most recently, Right Hook has been listed as one of Australia's Fastest Growing Companies of 2019/2020 by the Australian Financial Review.

On this episode of the Perfectly Mentored podcast, Jason and Dee break down the mechanics of a high-functioning and fast-growing business, approaching Internet marketers with a grain of salt (and helping clients do so, too), and what it takes to be an effective leader and mentor in a time of crisis like the pandemic. Listen in for a much-needed dose of reality and solid, grounded wisdom in a currently confused world.

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Professional fighters are known for their ability to take a hit and bounce back, and persist until victory. There's a lesson there for entrepreneurs, too.

Ariel Helwani is a mixed martial arts (MMA) reporter whose work appears across ESPN's many platforms. The award-winning journalist joined ESPN in June 2018 to cover MMA and has gone on to play several roles there, including: co-host of the weekly MMA program "Ariel & The Bad Guy," host of the ongoing livestream and podcast "Ariel Helwani's MMA Show" and reporter for MMA across ESPN digital media and television platforms. Helwani has been covering MMA professionally since 2006 and he is an eight-time winner of "MMA Journalist of the Year" at the World MMA Awards and a previous contributor to MMA coverage for Fox Sports and NBC Sports.

On this episode of the Perfectly Mentored podcast, Jason and Ariel lay out the reasons behind some of Ariel's boldest career moves, keeping a resilient and positive mindset even in the face of extreme challenges, and the most vital tips for doing legendary work on camera. Join in for a fresh take on mindset and interpersonal strategy from the best around.

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Branding is the entrepreneur's jigsaw puzzle. You need the right pieces in the right places and in the right number. How do the giant names do it all so flawlessly?

Well, did you ever wonder who's behind the personal brand for Gary Vaynerchuk, for instance? Andy Krainak is the Brand Director for VaynerMedia, the man responsible for funneling Gary's ideas and inspirations into high-performing, optimized content across several channels - all of which works together to grow the GaryVee brand.

On this episode of the Perfectly Mentored podcast, Andy and Jason dig deep into mastering new platforms for content and branding, the vital importance of knowing yourself and following your own strategies for growth, and the tactical details that Gary Vee uses to turn his content to gold (no matter where it gets posted). Tune in for a rare opportunity to learn from one of the brilliant minds behind the Gary Vee brand.

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As hard as it might be to believe, the pandemic we’re experiencing brings opportunities with it, not just tough times - but you’re going to need some inside expertise to make your new ecommerce venture thrive.

Harley Finkelstein is an entrepreneur, lawyer, and the Chief Operating Officer (COO) of Shopify. He founded his first company at age 17 while a student at McGill and went on to complete his law degree and MBA at the University of Ottawa, where he co-founded the JD/MBA Student Society and the Canadian MBA Oath. Harley is an Advisor to Felicis Ventures, and one of the "Dragons" on CBC's Next Gen Den. Recently, he received the Canadian Angel Investor of the Year Award, Canada's Top 40 Under 40 Award, and was inducted into the Order of Ottawa. From 2014 to 2017, Harley was on the Board of the C100, and in December 2017 he was appointed for a 5-year term to the Board of Directors of the Canadian Broadcasting Corporation (CBC).

On this episode of the Perfectly Mentored podcast, Jason and Harley dive deep on putting the necessary tools and power to succeed in retail in the hands of small businesses, how to understand and effectively reach your ideal customers, and keeping your customers around with a dose of qualitative insight. Tune in for actionable advice at every level, from a true legend in his industry.

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Becoming truly great at marketing - and the moving parts and disciplines that surround it - requires a lot more than laser focus. At the end of the day, it is the well-rounded individual with a view of the big picture that winds up on top.

Ryan Deiss is an entrepreneur, bestselling author, and one of the most sought-after and dynamic speakers on marketing in the world today. He is also the founder and CEO of several companies, including The Scalable Company, DigitalMarketer.com and Recess.io. Alongside his other endeavors, Ryan serves as the host and founder of Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. Over the course of his career, Ryan has introduced and popularized many of the digital selling strategies that modern companies now take for granted.

On this episode of the Perfectly Mentored podcast, Jason and Ryan discuss weaving together the fundamentals of marketing and strong copy with the latest technology and techniques, keeping humanity at your center as you grow, the golden rules of email marketing, and continually improving yourself so you can lead, not absorb. Listen in for an instant advantage in your marketing.

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All the marketing "gurus" on the Internet will happily tell you how to make money. But how many of them can tell you how to make yourself wealthy in every part of your life, in ways that go far beyond your paycheck?

David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, but his life's mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing…VALUE. David is a three-time international best-selling author, a Top 100 Business Coach, the executive producer of Entrepreneur's #1 digital business show, Elevator Pitch, and host of The Playbook podcast. His newest book, Game-Time Decision Making, was a #1 new release. David has been recognized by Variety Magazine as their Sports Humanitarian of the Year, awarded the Ellis Island Medal of Honor and most recently at the Super Bowl David was honored as the Most Valuable Philanthropist.

On this episode of the Perfectly Mentored podcast, Jason and David dive into reconciling the relationship between money and actual happiness, the five steps to aligning with yourself and taking advantage of the opportunities that come from chaotic, disruptive times, recognizing what you can control to maintain a positive mindset, becoming a credible person, and creating lasting, actionable motivation in your own life. Tune in for inspiration that will last.

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It takes a lot of discipline, drive and intention to come out of this pandemic even stronger than you were when it started. Whether physically, mentally or in business, those who are applying themselves to growing and improving during this time are the unstoppable ones.

Mike Arce is an entrepreneur, speaker, coach, and advertising professional who owns Loud Rumor, a 7-figure advertising agency for fitness studios and independent gyms. Mike is also the host of a video podcast, The G.O.A.T. Show, where he interviews people who are arguably the greatest of all time at what they do.

On this episode of Perfectly Mentored, Jason and Mike jam on the shift to virtual fitness programs in the midst of COVID-19, how Mike trains his sales team using micro-wins, prioritizing each step of the sales process correctly and developing a resilient mindset to push past failure. Listen in for a new take on selling in tough times.

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Most of us know how it feels to sit back and wait for our lives to get fulfilling. We feel like we're doing the work but going nowhere. It's only when we get aligned with our purpose, our gifts and our highest calling that we can move forward to do the incredible things we dreamed about as children.

Tim Storey is an acclaimed author, speaker, and life coach helping people create the future they desire. He has inspired people from all walks of life using seasoned foundational principles and humor to help them overcome the obstacles that are holding them back, and he often meets privately to counsel high-profile leaders in various industries. Aside from his speaking, Tim partners with phenomenal organizations to spread love and hope, such as the Fred Jordan Mission in Los Angeles' Skid Row, Music Unites Day in Los Angeles' Compton schools and Kid's Haven orphanage in Johannesburg, South Africa. Tim is featured on nationally-syndicated Keep the Faith Radio each weekend, providing short inspirational moments and was a featured guest on Oprah's SuperSoul Sunday, Steve Harvey TV and many more. Tim has authored multiple books with the most recent, Comeback & Beyond, being a top seller on Amazon.

On this episode of the Perfectly Mentored podcast, Jason and Tim dive deep on shedding what we think we know, getting unstuck and moving forward, finding your "favor" in order to get in alignment and the amazing things that happen when we nurture our Miracle Mindset. Listen in to begin unlocking the version of you that achieves without inhibitions.

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It's not uncommon for hard-working entrepreneurs to imagine that they can live on success alone - but those who try quickly find that they're only undermining their own potential. Buying into the "grind" mentality is not only ineffective, it's dangerous, and paying attention to your health now leads to pig payoffs later.

Dave Asprey, the "Father of Biohacking", is the creator of the Bulletproof Diet and innovator of Bulletproof Coffee, Collagen Protein supplements and many more advances in commercial wellness products. Over the last two decades, Dave has worked to uncover the latest, most innovative methods, techniques and products for enhancing mental and physical performance, pushing the bounds of human possibility in the name of science and evolution. Through the Bulletproof Diet, Dave has maintained a 100-pound weight loss, improved his sleep, and upgraded his brain, ultimately transforming himself into a better entrepreneur, a better husband, and a better father. In addition to hosting Bulletproof Radio, a Webby Award-winning podcast, Dave is currently serving as the founder, CEO or Chairman of six health, wellness and biohacking companies.

On this episode of the Perfectly Mentored podcast, Dave and Jason dive into what it means to contribute something worthwhile as an entrepreneur, viewing your health, mindset and mental wellbeing as an investment, pushing past fear to unlock your capabilities, and strategies for staying healthy in the midst of COVID-19. Join the conversation to finally push past that thing that's holding you back.

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The names we know are the names we know for a reason. These are the ones who have reached the top through hard work, smarts, and great mentorship - and when they have something to teach us, it's up to us to take their wisdom and make it a stepping stone on our own path to success.

Russell Brunson has sold everything from shakes and supplements to coaching, books, consulting, coupons, t-shirts, technology services, and software. He reached a top-ranking status in several network marketing companies, generating 1.5 million leads in just six weeks. The limitations and obstacles Russell encountered with the technology required to bring his sales funnels to life became the birthplace of the idea for his software company, ClickFunnels. Together with his partner Todd Dickerson, Russell launched their sales funnel software in October 2014, and the company grew to $100,000,000 in the first three years. Currently, ClickFunnels has over 100,000 active users, and Russell continues to speak, publish bestselling books, and mentor entrepreneurs in his Two Comma Club.

On this episode of the Perfectly Mentored podcast, Jason and Russell dig into what makes a perfect funnel, the secrets of the irresistible offer, and staying fully present in every area of your life. Listen in for insider knowledge from a marketing legend.

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When was the last time you looked at your social media feed, read the news or saw an ad and felt an overwhelming sense of clarity? There's a lot of smoke screening and distraction coming at us online. And if you can find a way to get away from the BS tactics and get to the point, your people will come running.

Billy Gene is the founder and CEO of top-ranked digital advertising agency Billy Gene Is Marketing Inc., through which he teaches entrepreneurs and marketers a skill set that is simply not taught in schools, period. Billy's ads have been seen over 300 million times and he has been featured in some of the leading publishing companies around the world such as Forbes, Entrepreneur.com, and The Huffington Post. As a leading marketing influencer, educator, and practitioner, Billy empowers the masses by sharing his proven success in turning "clicks into customers"… the most lucrative skillset in the world.

On this episode of Perfectly Mentored, Jason and Billy get into the realities of competing for your customers' attention in a noisy world, the biggest mistakes people make in sales, what being "entertaining" actually involves, and how to never stop learning (because no one actually achieves "overnight success"). Tune in for straight-up, undiluted insight from the best in the business.

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In this episode, we’re turning our tables. Dee Deng interviews.... ME.