The Jennifer Ruscin Podcast
By Jennifer Ruscin
The Jennifer Ruscin PodcastMay 28, 2023
Ep#85: Sex Addiction or Sexual Blueprint?: Understanding Sexual Needs in Relationships
Recently I went to my partner Scott and began a conversation where I stated that there were two times in my life that my cup had felt "overflowing". Both involved opening my relationship and having additional partner play.
Now - feeling full or even almost full in our love and sexual lives is a fantastic thing.
I understand most people don't even get to that point of fulfillment.
As someone that believes that it is possible to live a life completely overflowing in abundance, I feel that relates to the love and sex and relationship parts of my life, too.
The discussion did not go well, his feelings were (understandably) hurt, he felt no one could ever be enough for me, I'd never be satisfied... and seriously turned and looked at me with some concern and said:
"Do you think you might have a sex addiction?".
This is not the first time someone has asked me this.
As a society, we get REALLY uncomfortable around conversations about sex.
Lots of us walk around with trauma.
It's crunchy, and uncomfortable, and triggering.
AND... not everyone experiences high libido. It's foreign to them. They do not experience it in their bodies at all.
I came out of the womb with a high sex drive and always have been a sexual, embodied person.
So let's dive into the conversation of Sex Addition & Sexual Needs!
> TAKE THE 5 LOVE LANGUAGES QUIZ HERE
> Erotic Blueprint Quiz: https://go.theblueprintbreakthrough.net/t?orid=745337&opid=4
> I did a podcast episode on each of these Blueprints, and how Scott and I use them throughout each day to "feed" each other love and/or prime our partner for sex according to how they're wired for arousal.
>>>LISTEN TO MY EROTIC BLUEPRINTS PODCAST EPISODE HERE
Jen’s Blog Post: https://www.jenniferkayloruscin.com/blog/Not-Sex-Addict
EP#84: Exploring and Negotiating BD$M: Tips from Decade-Long K!nkster London Crave
If you're new to the world of BD$M, it's important to approach it with caution and care. K!nk educator London Crave shares her insights on how to explore BD$M in a safe and consensual manner.
5 Ways to Explore K!nk & Negotiate a Scene:
Focus on what you do want to try: When negotiating boundaries, it's important to approach it from a positive perspective rather than a negative one. Instead of focusing on what you don't want, focus on what you do want to try. This approach can help narrow the playing field and make it easier to control the scene.
Avoid negotiating mid-scene: Negotiating during a scene can be clouded by the rush of endorphins, adrenaline, and dopamine. It's best to stop the scene and negotiate before continuing, rather than trying to negotiate during the scene.
Vet potential partners: Before engaging in pickup play, it's important to have a better understanding of how to vet and screen potential partners. The best place to find events and groups is FetL!fe, which is like a fet!sh Facebook. Attend meet and greets and get vetted before attending private events.
Negotiate aftercare: Drop can occur after scenes, great s/x, or big events, and it is when the feel-good brain chemicals crash out, causing physical and mental effects. To deal with drop, it is essential to negotiate aftercare, which is how to take care of oneself and the people involved in the scene after it is over.
Treat negotiations as a seduction: Negotiations can be playful, fun, and teasing. It's important to bring the same mood to the negotiations as you would to the scene itself. Negotiations do not have to be business-like or very thorough, but they should cover safety and boundaries.
Remember, exploring BD$M can be empowering and help individuals learn more about themselves. But always prioritize safety, consent, and communication.
London Crave (she/her) is a bis/xual, polyamorous k!nkster who has been active in the BD$M, non-monogamous, and s/x positive lifestyles for a decade.
In that time, she has led 2 BD$M focused groups that held k!nk focused parties, movie nights, educational events, and other social activities.
She has presented classes and demos at various k!nk-focused events and dungeons in Arkansas, Oklahoma, and nationwide virtual events as well as the University or Arkansas, CAVU Center's Conference on Spirituality, S/xuality and Intimacy, and Konsplosion.
London is available for a variety of classes, panels, and discussion related to BD$M, ethical Non-Monogamy, s/x positivity, and s/xual expression and empowerment. She can be reached at firstname.lastname@example.org for all inquiries.
- Jen's Podcast: https://www.instagram.com/jenniferkayloruscinpodcast/
- Coaching with Jen: https://www.jenniferkayloruscin.com/love-coach-jennifer-ruscin
- Support this podcast with a small monthly donation to help sustain future episodes.
EP#83: Make ADHD Your B!tch With BDSM with Wendy
Wendy explains that people with ADHD often live with constant low-level anxiety and stress, which can cause dissociation between the body and mind. By engaging in consensual BDSM activities, individuals can create a container of safety, curiosity, and playfulness that allows them to explore their bodies in a new way.
But BDSM isn't just about physical pleasure. Wendy emphasizes the importance of communication, negotiation, and aftercare in creating a healthy and safe experience for all involved. By planning out scenes and being specific with instructions, individuals can build confidence and comfort in their BDSM practice.
Wendy also touches on the benefits of orgasm and how it can help release stored trauma in the body. She offers masterclasses and coaching services for individuals and couples, emphasizing that she can work with people of all backgrounds and interests.
So if you're curious about BDSM and how it could work for you, don't be afraid to explore in a safe and consensual way. As Wendy and the host suggest, creating safety in the body is key to healing and pleasure.
Jen's Podcast: www.instagram.com/jenniferkayloruscinpodcast/
Coaching with Jen: www.jenniferkayloruscin.com/love-coach-jennifer-ruscin
Support this podcast with a small monthly donation to help sustain future episodes.
EP#82: Conscious Kink with Ashley Garcia
Relationship and s/x coach Ashley Garcia reminds us that our bodies were designed for pleasure.
Think about it....
The wind on our skin.
Someone playing with our hair.
The sun warming on our skin.
Someone’s hot breath on our neck.
G******s that become erect when touched.
Beauty to look upon around us.
Our lovers' eyes.
Everything around us was designed to be pleasing to us… including our own bodies.
And you are ALLOWED to try all the things.
Give yourself permission.
Follow Ashley: https://www.instagram.com/ashley.c.garcia/
Follow Jen: https://www.instagram.com/jenniferkayloruscinpodcast/
Coaching with Jen: https://www.jenniferkayloruscin.com/love-coach-jennifer-ruscin
EP#81: Taking it Slow: The Key to Enjoyable Anal Play with Sierra Bucher and Jennifer Ruscin
Anal play is a topic that often comes with a lot of misconceptions and shame. However, it can be a pleasurable experience when done with the right mindset, communication, and preparation. Sierra Bucher shares her expertise on the subject and offers tips on how to make it a positive experience for both partners.The foundation of any sexual experiment is consent and communication. This is especially true when it comes to anal play. Sierra emphasizes the importance of discussing desires and boundaries with your partner before trying anything new. She suggests starting with external play and gradually working up to penetration with toys or butt plugs. Lubrication is crucial, and Sierra recommends using a thicker lubricant that stays in place, such as silicone or water-based lubricants.It's important to take time and be comfortable with anal play, as it can be a gradual and enjoyable experience. Sierra explains the physical benefits of butt play for vulva owners, describing how it can enhance pleasure during penetration. She also suggests using a clitoral toy to help relax and get in the mood.Overall, the key to making anal play a pleasurable experience is to approach it with an open and willing mindset, communicate with your partner, and take it slow. Sierra and Jen have recorded future episodes, focusing on female and male pleasure, so more to come in the next few weeks! ALSO: Don't be afraid to share your thoughts and questions with us below, as we aim to provide helpful and informative content.
Follow Sierra: https://www.instagram.com/inspired_by_sierra/
***And if you don't want to miss any episodes month, subscribe to the podcast! Apple: https://podcasts.apple.com/us/podcast/the-jennifer-ruscin-podcast/id1523922106 Spotify:https://open.spotify.com/show/1EmsUcd7s9n4HNNR0LDyG5?si=e77e94b3a76248b0 YouTube: https://www.youtube.com/@Jenniferkayloruscinpodcast/ Coaching with Jen: https://www.jenniferkayloruscin.com/love-coach-jennifer-ruscin
Ep#80: Breaking Societal Norms: A Journey of Self-Discovery and Conscious Uncoupling with Jojo Seamons
In this podcast episode, I interview Jojo Siemens, a Reiki master, energy worker, sound healer, and spiritual women's embodiment coach.
Jojo and I discuss conscious uncoupling, divorce, religion, same-sex relationships, difficult family dynamics, and other related topics.
Jojo shares her personal journey of self-discovery and how she helps women through sex and relationship coaching, as well as energy work.
We also talk about the importance of self-discovery, vulnerability, and intentionality in relationships.
Jojo leads a guided meditation to help you connect with your emotions and release any stored energy.
Follow Jojo: https://www.instagram.com/jojo.seamons/
FREE Guided meditation from this episode: https://www.jenniferkayloruscin.com/opt-in-98346715-1013-4c0a-8981-1d364452fa93
If you don't want to miss any episodes month, subscribe to the podcast! Apple: https://podcasts.apple.com/us/podcast/the-jennifer-ruscin-podcast/id1523922106 Spotify: https://open.spotify.com/show/1EmsUcd7s9n4HNNR0LDyG5?si=e77e94b3a76248b0 YouTube: https://www.youtube.com/@Jenniferkayloruscinpodcast/ Coaching with Jen: https://www.jenniferkayloruscin.com/love-coach-jennifer-ruscin
EP#79: Finding Sexual Empowerment & Creativity through Self Pleasure with actress Sayra Player & Jennifer Ruscin
Sayra Player is the founder of Guided By Glow, the guided audio app designed to help users unlock their sexual power through meditative erotic stories. An artist and actress, Sayra is dedicated to creating playful, inspiring experiences and deeply believes in spiritual transformation through fine art. Sayra believes that sex is emotional, spiritual, and can be key to nurturing a deeper relationship with oneself. Through Guided by Glow, Sayra aims to contribute to a culture that fosters healthy sex lives by combining mindfulness with sensuality to honor the body’s needs without shame. Today we’re going to have a conversation about Sexual Empowerment and Creativity in Sex.
Get 1 month FREE using code: RUSCINhttps://guidedbyglow.com/ Resources and links: Guided by Glow’s website: https://www.guidedbyglow.com YouTube: https://www.youtube.com/@guidedbyglow4841 Instagram: https://www.instagram.com/guidedbyglow/ TikTok: https://www.tiktok.com/@guidedbyglow *** And if you don't want to miss any episodes month, subscribe to the podcast! Apple: https://podcasts.apple.com/us/podcast/the-jennifer-ruscin-podcast/id1523922106 Spotify: https://open.spotify.com/show/1EmsUcd7s9n4HNNR0LDyG5?si=e77e94b3a76248b0 YouTube: https://www.youtube.com/@Jenniferkayloruscinpodcast/ Coaching with Jen: https://www.jenniferkayloruscin.com/love-coach-jennifer-ruscin
EP#78: Midlife Misery to Midlife Magic with Shannon Hamaker
Can you envision a life where life would be better if you had the space to heal yourself, to show up and be the best human you can be?
Instead of living as roommates with your partner, what if taking some space allowed you a different perspective about what YOUR needs actually were, and how to get them filled?
Releasing the need to force our partners to be the ones to fulfill our needs.
Shannon tells us how she was able to keep her marriage together after taking some time apart.
And when Shannon's “Pleasantville” life turned to color, she had this pivotal moment with her son that forever changed her.
> She realized that she was just going through the motions, life on autopilot
> Her kids looked different
> Trees looked greener
> She decided to live her life in each present moment
Follow Shannon: https://www.instagram.com/shannonhamaker/
Our Conscious Uncoupling Episode on Shannon’s Podcast: https://open.spotify.com/episode/1CLCHyy60pllVCjBfe7r3W?si=Aupvv_NMRum4i8Knhn06BA
Jen’s Erotic Blueprint Podcast:
Erotic Blueprint Quiz:
EP#77: How to Lovingly Break Up with Jennifer Ruscin
There is a better way to break up with people, and I'm committed to showing how it's possible with my own life.
After 2 ex-husbands and a full-time life partner that currently co-parent my boys with me, I've discovered how to coexist peacefully and lovingly with my current and past partners.
This takes a bit of rewiring and rethinking and reprogramming from what you see in society, and how you've been raised.
But it's time to do things differently.
Let's get to it!
Jen's Instagram: https://www.instagram.com/jenniferkayloruscinpodcast/
Coaching with Jen: https://tr.ee/Xbqu-jxWhj
FREE Opening Up Guide: https://tr.ee/PF_s4-4aow
EP#76: Men: Decoding the Dating Mystery with Jake Voss
This week I have Jake Voss on the podcast. Jake is a fashion consultant, IT manager for a school system, boy dad, and lover of snowboarding.
Post-divorce, Jake has taken the time to figure out how to date well, and today he’s here to give men a guidebook on how to land dates.
How to get mentally ready for a date
How to be desirable online
What to do on your date
Look inward - what have you been doing that is NOT working?
Care for yourself
Take great pictures
Write a great profile
Be honest in your DM’s
Swipe right on women ONLY when you’re aligned
How to open up the conversation about moving off the app and into a IRL date
Meet up: Coffee or Happy Hour
EP#75: Aftercare Post-Sex: Creating an Intentional Practice
At the beginning of this podcast I talk about how freaking sad my sex life was for the first two decades of my life. In this clip I share with you what it was like to have sex with Scott for the first time.
The amount of care and intention he put into setting a beautiful space, having everything prepared and ready for lovemaking.
THREE HOURS of that lovemaking, y’all. I bet I had 15 - 20 orgasms.
The reason that I share this with you is because this is what GROWN UP SEX is like.
If your sex consists of 10 - 20 minutes of penis in vagina, you’re fucking like a high schooler.
GRADUATELEVEL UP your sex game.
Add some sexy foreplay and some delicious aftercare.
And it’s the aftercare where Scott blew my fucking mind.
I’d never been treated with such love and care and respect.
I hope this podcast inspires you to longer, more fulfilling sex and aftercare!
EP#74: 64 First Dates with Talia Koren
Talia Koren is the podcast host of Dating Intentionally: https://datingintentionally.podbean.com/ and I’ve been fangirling over her content for months.
(Be sure and follow her on Instagram! It’s sooo good.)
On today’s show we talk about:What dating is like in 2023 Why your strategy should be to “Go for Date #2” Why dating apps are awesome
Talia’s Instagram: https://www.instagram.com/dating.intentionally/
Jen's Instagram: https://www.instagram.com/jenniferkayloruscinpodcast/
Coaching with Jen: https://www.jenniferkayloruscin.com/podcast-opt-in-page-1
FREE Opening Up Guide: https://www.jenniferkayloruscin.com/OpeningUpGuide
EP#73: Dating For Newbies: Your First S*x Date with Jennifer Ruscin
This podcast is for those that are ready to date.
This might be simple like a coffee or cocktail hour.
It’s a GREAT idea ladies to go dutch so it’s not weird for you.. And there is no obligation to do ANYTHING… even a kiss.
This might also include meeting up to just f*ck.
Today’s episode is the information your momma never taught you - how to talk about:STI’s / STD’s and sexual health Sexual preferences - how you like having sex Non-negotiables / hard no’s
Buckle up - this one is packed full of lots of info in just 20 minutes.
References:Ep#57 STI’s 101 with nurse Lauren Haines: https://spotifyanchor-web.app.link/e/PNUzNuIvIxb Erotic Blueprint Quiz: https://go.theblueprintbreakthrough.net/t?orid=745337&opid=4 Relationship Coaching with Jennifer: https://www.jenniferkayloruscin.com/love-coach-jennifer-ruscin Jennifer’s Instagram: https://www.instagram.com/jenniferkayloruscinpodcast/ Podcast website: https://www.jenniferkayloruscin.com/jennifer-kaylo-ruscin-podcast
Ep#72: Get Outta Your Head & Into Their Bed with Jo Leavitt
The confident Swinger Jo Leavitt is back on the show this week with a brand new topic: Get Outta Your Head & Into Their Bed!
Jo and I recorded Ep#55: Swinging 101 where we cover what Swinging is, and how to get into it if you’re curious.
Today we have actionable steps for you to get from first connecting with other swingers online, to getting intimate with them in this 5 step process:Make the first move Feel your feelings Take action What to say How to prepare for play
I hope you enjoy this episode as much as Jo and I did recording it for you!
Ep#71: C0*k Worship 101 with Jennifer Ruscin
It’s been 6 months since I’ve done a solo episode, so let me get you all caught up. This episode was burning inside of me because I had a man online tell me “All I desire is for a woman to want to pleasure ME. I give, and give, and give to the women in my life, yet no one has EVER asked me what I want. What I desire. What I crave.” And this story made me so f*ing sad. So this episode is all about how I create a night just for my partner. And this is specifically related to me + Scott because I held a C0ck Worshiping night for him last night. Hope this spurs creativity and desire within you. And that your C0*k or Pu$$y Worship night rocks. XO, Jen
Ep#70: S*X Work 101 with Kiley
Today I have Kiley (@sexyswingerchic online).
S/x Work 101 is what we’ll cover today.What is a s/x worker? s/x advocacy Stripping OnlyFans More!
Kiley is a totally normal wife, mom, cat mom, and ex-teacher.
She’s so well spoken and I cannot wait for you to listen to this podcast.
So open your mind. Open your heart. And let’s dig in!
Resources:Coaching with Jen: https://www.jenniferkayloruscin.com/love-coach-jennifer-ruscin Jen’s Instagram: https://www.instagram.com/jenniferkayloruscinpodcast/ Kiley’s TikTok: https://www.tiktok.com/@swingerchickiley?_t=8Z8aX2caXE2&_r=1 Kiley’s Instagram: https://www.instagram.com/thepineappleexpresspodcast/ Kiley’s Pineapple Express Podcast: https://podcasts.apple.com/us/podcast/the-pineapple-express-podcast/id1650993081 Kiley’s Website: https://sexyswingerchic.net/
Ep#69: How to Keep Long Term Sex HOT with Scott & Jen
In the spirit of 69’ing… which is all about reciprocity… mutual pleasure…. mutual desire… the “I’m so turned on I’ve gotta have you in my mouth RIGHT NOW” energy…
Today’s episode is about how to keep long term relationships hot 🌶.
69 is fun in theory… but in reality quite impractical.
Sometimes what seems hot and spicy isn’t what stokes the fire long term.
I’ve got Scott, my other half, on today’s show and I hope you have as much fun listening as we did recording this one.
EP#68: Male Performance Issues with Keeley Rankin
Keeley Rankin is a sex and relationship coach that specializes in male performance issues.
This episode is for the men!
Keeley’s (@keeleyrankinsexcoach) first experience with erectile issues happened back when she was 16, and it spurred a curiosity in her that has lasted throughout her lifetime.
Her passion to help men live their very best s/x life pours though her work, and especially this episode.
There are 3 different struggles that men have with their c0cks:Premature Ejaculation Delayed Ejaculation Erectile Dysfunction
Buckle in because this one is … ahem …. Juicy!
Ep#67: His Pleasure, Her Pleasure with Rachel Maine
Rachel Maine is a therapist turned sex and relationship coach, and today is all about PLEASURE.
We talk male & female pleasure.
How to talk to kids about pleasure.
How to bring more pleasure to your partner.
Ep#66: How I Became an Erotic Author with Ruan Willow
Ep#65: Exploring Trauma Through BDSM with Cashelle Kali
My first podcast episode with Cashelle (#53: BDSM 101 From Submissive) was such a hit that we decided to make another one, delving deeper into how exploring trauma through BDSM can actually be a really healing experience.
In today’s episode, Cashelle walks us through some of her own trauma, and how BDSM helped her break through the chains it held her down by, and how some common traumas can be worked through with different BDSM techniques.
Some examples of the BDSM technique that correlates with the trauma:
Domination = Needing to feel Safety
Impact Play = Dissociation
Daddy = Father Abandonment
Ep#64: Seducing the Universe with Danielle Addison
Danielle Addison, owner of Simply Magnetic is a coach that teaches others how to harness the power of magnetism and feminine energies to get what you want. I had Danielle on Episode #31: The Energy of $20K months: what it takes for creating multiple 5 figure months with ease. I’ve been fangirling her for years, and am in her Facebook group (it’s super sexy, y’all!), and am so honored to have her live on the show again! Today we’re talking about Seducing the Universe: How To Get What You Want. Did you know even your coffee can be sexy? Danielle shows us how.
Ep#63: Individuation Relationships with Dr. Joli Hamilton
Dr. Joli Hamilton is the relationship coach for couples who color outside the lines.
She is a research psychologist, TEDx speaker, best-selling author, and AASECT certified sex educator.
Joli also co-hosts the Playing With Fire podcast with her anchor partner, Ken.
Joli’s been featured in The New York Times, Vogue, NPR, and The Atlantic.
She’s spent the past two decades studying and reimagining what love can be if we open our imaginations to possibility.
Joli helps people create non-monogamous partnerships that are custom-built for their authentic selves, no more shrinking, pretending, or hiding required through the creation of Individuation Relationships.
Dr. Joli's Relationship Style Quiz
Ep#62: Finding Body Positivity With Burlesque
Classically trained opera singer @lanaviolette was repeatedly told she had no place on the stage or in the arts.
Lana found Burlesque, and she found her Tribe as well as an empowering, body-positive space that allowed her to mix all of her talents: opera singer + dancer + production manager + pasties artist into one fabulous outlet.
Let us take you on a journey with a behind-the-scenes look at what becoming a burlesque artist looks like, what it takes to be a burlesque performer, and how difficult the system currently is to even have burlesque performed in your local city.
Follow Lana's fellow Burlesque dancers:
@wholesomesleaze (Pepper Darling)
Upcoming Shows: https://night-muses.ticketleap.com/oh-dear-another-year/?fbclid=IwAR1ZiHJthNlB38WEdIAqTNGs3zQrBenwvvwrWo1dCb_GFo3FvrXiZZl9cQ8&mibextid=Zxz2cZ
Ep#61: I’ve Decided to Become a Swinger… Now What? With Justin Skaggs
So… you’ve decided to open your relationship… now WTF do you do?
This podcast is for you!
We cover where to start, where to go, where NOT to go, the different dynamics of each spot from your local Swinger Club to S*x Clubs and Dungeons.
Justin and I have got you covered!
Topics:3:03 - 3:57 What It’s Like to Run a Swinger Club 8 - 9:05 Make Swinger Friends Before you Go Out 11 - 11:48 Move at the Pace of the Slowest Person 11:48 - 13:38 Swingers Parties Are a Great Place to Be a Voyeur 18:31 - 19:17 Lifestyle Humans = Communication, Consent & Meeting Me Where I’m At. 20:46 - 21:11 + 21:38 - 22:03 ETHICALLY Non-Monogamous Meaning 24 - 24:40 Sharing Your Dynamic
OTB Facebook Group: https://www.facebook.com/groups/ontheborderls/
Swinging 101 with @theconfidentswinger, Jo Leavitt in Episode #55 (https://anchor.fm/jennifer-ruscin/episodes/55-Swinging-101-with-Jo-Leavitt-e1o4h43/a-a8jblur).
Ep#60: Uncompromising Intimacy with Alexandra Stockwell, MD
Today’s podcast is something really different.
I get real-time coaching on my relationship from Alexandra Stockwell, MD, also known as "The Intimacy Doctor".
She is an Intimate Marriage Expert who specializes in showing couples how to build beautiful, long-lasting, passionate relationships.
She’s also the bestselling author of "Uncompromising Intimacy" and host of The Intimate Marriage Podcast.
A wife of 26 years and mother of 4, Alexandra believes the key to passion and fulfillment, intimacy, and success isn't compromise - it's being unwilling to compromise - because when both people feel free to be themselves, and know how to love and be loved for exactly who they are, the relationship is juicy, nourishing, and deeply satisfying.
6:32 7:15 Who is Alexandra?
7:22 - 8:15 This podcast is actual 1:1 coaching between Alexandra & Jennifer
9:52 - 10:32 Compromising in Your Relationship = A Bland, Pleasant Companionships
11:27 - 12:15 What UNcompromising Looks Like
13:24 - 14:17 Uncompromising is not amputating parts of yourself to make your relationship work.
27:37 - 28:48: His “No” Stems From So Many Things
42:01 - 42:51 He’s Playing in my World
Find Alexandra and I:
Alexandra's Instagram: https://www.instagram.com/alexandra.stockwell.intimacy/
Jennifer's Instagram: https://www.instagram.com/jenniferkayloruscinpodcast/
Ep#59: How I Became a Dominatrix with Taylor Posey
This is SUCH a juicy episode!
Join Taylor and I as we discuss how she became a female dominatrix.
We discuss ALL things like:Meet Taylor 0:56 - 2:15 “Not Vanilla” 2:43 - 3:41 I Really Like to Spank - 4:54 - 5:51 What is Tinder Gold? 6:28 - 6:54 Do NOT put “kink” in your Tinder Profile - 7:01 - 10:37 What is a C*ckold? 8:01 - 8:49 D/s Does Not = S*x 12:11 - 33 + 13:10 - 13:45 What Domme Type Are You? 14:57 - 15:43 The Cuddling Domme 16:54 - 17 What’s In it for the Domme? 17:19 - 18:09 When to Walk Away from your Partner 21:09 - 22:36 FetLife 26:44 - 26:59 + 27:48 - 28:13 Jen’s Fetlife Experience - 30:22 - 30:15
Definitions:"FLR" - Female Led Relationship "C*ckold" - The male sits back watching a bull have relations with his partner.
#58: Put Your Dreams to the Test with Sheila Jones
Sheila Jones is the owner of Whicked Results. Hence the name, her focus is getting big results for her clients in their personal and professional life.
Today's theme is: Putting Your Dreams to the Test!
We are both so freaking passionate about helping people create and birth the life of their dreams.
If you're not excited every day to jump out of bed and work on your passion, then you're doing life wrong.
So many good nuggets in this episode like:2:07 - 2:58: Is This Dream Really Your Dream? 3:15 - 4:21 Discover Your Dream by Finding What Brings You Fire 5:00 - 5:57 Bring Your Dream Into Fruition 8:33 - 9:20 No J-O-B is Going to Pay Me $3M 9:22 - 10:10 Your Dreams Are What We Need
Book a call with Sheila: email@example.com
#57: STI's 101 with Nurse Practitioner Lauren Haines
More than 50% of all humans have STI's, so why all the shame?
Today's podcast with nurse practitioner Lauren Haines de-stigmatizes STI's and STD's allowing us to hear the facts and normalize this part of being sexually intimate with others.
It's not as scary as society has made it out to be.
You're not dirty or gross or tainted in any way for having STI's or STD's.
Lauren even gives us some scripts to help in telling your partner(s).
This is the episode I've been waiting for - to bring you the depth of truth that your momma wouldn't tell you.
This is reality.
2:14 - 2:54 STI vs. STD
2:57 - 3:22 How Do You Know if you Have Chlamydia or Gonorrhea?
3:24 -5:40 How Often Should You Get Tested?
5:54 - 7:22 What type of testing should I do?
7:31 - 11:19 What are the most common STI’s?
13:13 - 14:34 Scripts for telling your partner about your STI.
Ways to connect with Lauren and I:
Men's Erectile Dysfunction Coaching Program
#56: Sexcapades with Tony Hatch & Cristina Lopez
Y'all asked for more of Tony and Cristina so here you go!
An episode all about their + my Sexcapades.
Topics covered:Fantasies Come True Weirdest Situations Newbie Mistakes Kinkiest Story First Sex Party Most Grateful For Our Wish Lists
Tony & Cris has the top #1 and #2 episodes on my podcast so when you're done listening to this one, check out:
#48: Open Relationships Part II
Follow Tony & Cris & me on Instagram:@yogafit.tony @wildflower.adventures @nomads.adventure @jenniferkayloruscinpodcast @jenniferkayloruscin
#55: Swinging 101 with Jo Leavitt
Today on the podcast I have Jo Leavitt, podcast host of The Confident Swinger, she is a coach leading others into the Lifestyle.
Eternally optimistic, Jo is a wife and mom and loves leading others into the world of swinging.
We cover:0:55 - 1:50 Jo’s Dive into Swinging 6:10 - 7:16 Sex With New Partners = Mega Self Esteem Boost 11:30 - 12:25 What is Swinging? 13:12 - 14:06 The Reason People Get into Swinging 18:28 - 19:42 Relationshipping is always going to be hard. You choose your definition of “hardness”. 21:41 - 24:45 How Do I Become a Swinger? 24:46 - 25:01 Being in an Open Relationship = Next Level Communication 25:50 - 26:27 We Don't Own Our Partners
Book: Unf#ck Your Intimacy
#54: Perspectives on Life from my 97yo Grandmother Therese Grossman
Perspectives on Life from my 97yo Grandmother Therese Grossman: Part I
I’ve been interviewing my 97yo grandmother over the past several years each time I visit her in Savannah.
Therese Grossman was born May 6th, 2025 in Savannah, GA.
Recently she has started having dementia, which is normal in someone her age. The brain starts to fade as the body begins to make it sway towards the end of living in this lifetime.
I just got back from visiting her, and wanted to share some of the wisdom that I’ve gathered.
There is something magical about sitting across from someone that has been through:Women being allowed to vote Stalin gaining a leadership role in the Soviet Union The Great Depression Seeing a black ma hanging from a tree when walking home from Kindergarten World War II Hitler creating the Nazi Party The first McDonald’s Pearl Harbor D-Day Korean War First hydrogen bomb DNA 🧬 awareness was born End of racial segregation Castro takeover of Cuba JKF assassination MLK assassination First Moon landing Roe vs. Wade abortion made legal Personal Computer Aids The internet Amazon.com Cloning Google ISS War in Iraque Hurricane Katrina 9-11 War in Afghanistan Outliving 3 husbands and 1 daughter The iPhone First black President First woman Vice President Nasa flies by Pluto
The first thing she wanted to share was how to live to 97.
3 Ways to Stay Young:Attitude & belief system Eat healthy Exercise
She then shares with us what her exercise and movement program looks like weekly:
1. Exercise Class that she leads (she's the oldest one there!)
2. Zumba class on a DVD
3. Qigong in the park
4. Exercise bike
She’s outlived 3 husbands, several lovers, and a daughter. Lots and lots of friends.
She only recently retired her sex life. She told me at 90 that she was complete in that department.
I don’t know about you, but I’m looking forward to a very long life filled with love, and happiness, pleasure, lots of sex, and creating some amazing memories. I want to learn, and laugh and love so hard that at 90 I can say “ok, I am complete”.
#53: BDSM 101 From Submissive Cashelle Kali
Today is all about introducing the topic of BDSM, specifically D/s (Dominance and Submission) to my audience.
What is a submissive?
Why would someone want to be in a D/s relationship?
Pros and Cons.
1:46 - 1:43 Cashelle’s Journey Into BDSM
5:53 - 6:50 Jen’s “Because” of Wanting to be Dominated
8:11 - 8:46 Submission is a Feeling of Release
#52: Why Are We Here? with Claudia Marrero
Claudia Marrero went from agnostic to seeing auras.
She joins us on today's podcast where we dive into Why Are We Here?
Claudia is a super left-brained BioMedical Electrical Engineer turned health and life coach, channeler, Course in Miracles instructor, and Reiki Master Teacher bringing science and spirituality together.
Some of my favorite clips:1:43 - 2:24 From Agnostic to Auras 7:37 - 8:29 Why Are We Here 10:04 - 10:56 We are Love and be Creators 24:31 - 25:31 I Wanna Be the “Bad Guy”
Get a free discovery call & a reading for listening to the podcast!
TEXT "Life is Now" to 954-520-0501
#51: Your Inner Child Leads to Healing
Taylar Townzen has been on the podcast before with top episode Sit Down Into It, and today we are discussing how acknowledging our inner child can bring tremendous healing.
We have some hilarious conversations about watching How to Build a Sex Room on Netflix, Taylar's "God Portal", how she remembers dropping into this lifetime at 3 years old, and how she now takes clients to meet their inner child inside her facial sessions.
0:31 - 1:35 I Really Like to Pee on People
2:40 - 3:06 My God Portal
4:26 - 5:17 I’m not Available Right Now
9:10 - 9:44 Where am I not Taking Care of Myself
10:15 - 11:30 Taylar’s Walk In Experience
21:48 - 22:45 How it all ties together
24:49 - 25:41 Seeing in layers
30:11 - 30:58 Toy Shop
31:54 - 32:42 Inner child channeling
#50: Creating Life Alchemy with Marcela McBride
Your dreams were meant to be fulfilled. On this podcast Marcela McBride and I chat about what it means to own who you are, embrace who your heart truly desires to be, and how to birth a program or company that will reach people specifically waiting for Y-O-U!
Marcela is a spiritual guide, mentor, and founder of the Mystic Priestess Path. She has a great passion for supporting women who sense they are on the planet for something important, to fully embodying their "woo" side, to create an extraordinary life and be of service with their passion and gifts. Check out her programs, groups and retreats below.
- Join us at her Fall Equinox Retreat > https://programs.marcelamcbride.com/priestess-activation-retreat-fall2021
- Check out her 9 Month Priestess Program > http://www.marcelamcbride.com/priestess-immersion-2021.html
- And join us in the Temple on Facebook > https://www.facebook.com/groups/TempleMysticPriestess/
#49: 50% of the World Is Living in an Open Relationship, And They Don't Even Know it! With Jessica Esfandiary
Today on the podcast I have Jessica Esfandiary, podcast host of Open Late, she also leads, retreats, sound bowl meditations and events, and she has a mentorship program called “Awaken your Inner Healer”.
Jessica lives in LA with her husband and her partner Lauren.
Today we discuss her Polyamorous relationship, and why she believes over half of the world is already living in an open relationship.
She gives practical advice on how to talk to your partner about opening, and the various ways that could look.Links:
@openlatethepodcast Jessica's Podcast
@jenniferkayloruscin Jennifer's Podcast
#48: Open Relationships Part II with Tony Hatch & Cristina Lopez
My Open Relationships 101 is my most listened to podcast so I've brought Tony & Cris back for Part II!
Today's conversation is focused on how to have that difficult conversation with your partner about opening up + tactical ways to start the opening up process.
Other fun topics:Don’t add another human to fix the relationship What's / Who's meant for you will always come back Stop "Sitting in Stuck" The 4 steps to alignment with your partner before opening your relationship "Rules" Easy partnerships Plus a fun Q&A lightning round at the end
Resources / References:
Blueprints Podcast (created by Jaiya & Ian from Jaiya Inc.)
Tinder Podcast with my partner Scott
STI / STD Testing Frequency Podcast
This podcast was recorded with live video - watch on Spotify!
#47: Using Sexual Blueprints in the Bedroom 🔥
Today I'm sharing with you how I show up full both inside and outside of the bedroom.
The world needs us to show up.
There are humans out there desperate to hear your message. It might just be the one that saves them.
Stop hiding your light.
Instead, be a beacon. A lighthouse.
And in bed, it's safe to fully be you.
Join me in this heartfelt episode of raw vulnerability as I discuss how I'm bravely showing up and choosing to "be" in this lifetime.
NOTE: I share some explicit and detailed information about my s*x life in the second half of this episode as I go into each of the Blueprints. Grab your headphones for this episode - it's not for children.
#46: Creating Boundaries While Online Dating
Creating boundaries while online dating is an important step in having the best experience for you. How can you ensure you get your needs met?
That your partner is STD-free?
That you’ll be physically safe? It’s all about creating healthy boundaries that align with you.
Today I’m covering creating boundaries in:
- Your profile - Online dating platform DM’s
- STD Testing
- Introducing kids
- Open relationships Have questions you’d like me to answer?
Message me! https://anchor.fm/jennifer-ruscin/message
#45: Tinder: Training Human Disposability with Scott Fisher
Today I'm joined with my boyfriend & main squeeze Scott, and we dive into an interesting conversation about how Tinder trains us to think about other humans as disposable.
This was actually our conversation that we had on our first date. Right? WOW! (and we met on Tinder).
Scott describes why he swiped right on me.
How Tinder helped me realize I'm REALLY into men with facial hair 👨.
This is a really fun episode and I really hope you get some value from it!
#44: We Can Do Hard Things with Su Guillory
Intuitive Business Coach and Content Magic Maker Su Guillory talks with us today about living life with the mantra of "I can do hard things".
She moves to Italy in just a few months, and dream coming true that she's been working toward for years.
I pop in and talk about living intentionally through the hard things in life like divorce, and how to live consciously through the hard things that come our way.
This is a super motivational episode and I hope you enjoy it as much as I have!
Find Su Guillory here: https://www.susanguillory.com/
#43: 2022 Amazon Prime Day Prep 2022
This is a recording I did for MerchantWords last year in preparation for Prime Days.
3 Growth Spurt Client Best Practices:
1. Snag Prime Day Deals - remember this is the perfect time to capture new customersJuly 8, 2022: Prime Exclusive Discounts must be submitted Prime Exclusive discounts - Do not cost but only reach Prime members unlike coupons who reach everyone. Will be displayed on a deals page within Amazon for shoppers on Prime days. See guidelines below in order to participate. These will be your best bet to capture new to brand prime shoppers.
Guidelines:Item needs to be nationally Prime shipping eligible product. The Prime Exclusive Discount must meet all regular eligibility criteria. Product must have at least 3-star rating or no rating. The discount must be at least 10% off the non-prime member non-promotional price. The discount must be at most 80% off the non-prime member non-promotional price.
2. Offer deep coupon discounts - remember this is the perfect time to capture new customers!June 10, 2022: Amazon Coupons must be submitted Coupons are highlighted and visible to shoppers inside of AMZ, even without clicking on your product page and also impact the buy box. These will be your best bet for Prime Day sales. Coupons work by clips and redemptions. You get charged .60 per clip whether the shopper uses the coupon or not. You can add up to 50 items and take a percent off or a dollar amount off (this amount can't be less than 5% or over 80% of your lowest price on the item). Then you set a budget for your coupons (Your budget will be shared among the following 2 costs: USD equivalent of the discount you are offering and your redemption fee of .60 cents). The coupon will automatically shut off once 80% of the budget is utilized.
3. Send a Prime Day email blast to your external email list, driving them back to Amazon.
We saw between a 2X - 12X increase in daily sales over each Prime Day for clients that used the above strategies.
Prime day is Amazon's Christmas and shoppers like big discounts. There are additional ways (other than above) you can play, listed below.
*PROMOs don't work unless you Market like crazy outside of Amazon. Not all promos impact your buy box. We had a client send out 10,000 emails and didn't receive one redemption on his promo that ran for 30 days.
*Bundling doesn't seem to be effective because the AMZ shopper buys 1 item at a time, so the value add of a % off for multiple items in one purchase doesn't seem to translate in this online space the same way it would in say a Bath & Body works.
*Lightning Deals - Amazon will offer these and showcase you on their deals page - You pay $150-$500 per deal and they last for a certain amount of time, normally an hour or so. We have never had a good return on these.
FBA inventory cut-off is June 20th, 2022 (Inventory should arrive at Amazon FBA centers by this date)
#42: Open Relationships 101 with Tony Hatch and Cristina Lopez
*UPDATE: We have recorded an "Open Relationships Part II", so head over there once you're done with this episode!
Since the beginning of human life, there have been all kinds of different types of relationships.
There were tribes where women ruled.
And others where many men "contributed" their seed during procreation to ensure the strength and virility of the babies.
We lived in community.
Today's world is dominated by a patriarchal society where we view partnership as property and ownership and lifelong obligation.
Today I'm interviewing my closest friends Tony Hatch & Cristina Lopez, an engaged couple in a 9 year polyamorous partnership.
We discuss the different types of open relationship, the negatives and positives of being "in the lifestyle", and our unique experiences dating multiple people at one time.
🎙 NOTE: This podcast is NOT kid-friendly so grab those AirPods!
C4P.com - An Online Community for Swingers
#41: Sit Down Into It with Taylar Jackson
H E L L O podcast rebrand! I felt limited by the name Bricks & Clicks in that I could only talk about retail and sales. Especially when I want to talk about everything BUT that stuff here on the podcast.
We are SO much more than our work or industry or title.
So Welcome to the Jennifer Kaylo Ruscin podcast. Where I get to talk about whatever and bring whomever I want onto this show!
Today I'm talking with Taylar Jackson, my amazing esthetician.
Why? Because she is f*ing magical and has helped me move through soooo much (just listen to today's intro!!).
Some highlights from our convo:
> We must sit with our feelings to move into the next phase in our lives.
> This is how we feel cleansed and refreshed moving forward.
> Sometimes the “juicy” allows us to be open and feel supported. (Have the s*x)
> We don’t get to force our partners to be what we want them to be.
> There are cycles for everything… and it takes two people that are willing to put in the work and have the difficult conversations in order to make it work.
More about Taylar's skin subscription:
#40: Into the Statusphere - Influencer Marketing with Kristen Wiley
Today I’m interviewing Kristen Wiley, the Founder and CEO of Orlando-based tech-startup, Statusphere, a multi-million dollar consumer-to-consumer marketing platform that helps digital audiences discover brands they love from people they trust.
Today’s topic is influencer marketing, and we’re going to be learning about:Harnessing what Kristen calls the “power-middle influencers" Kristen’s in-house influencer group (& why that’s better than using an influencer agency group) The future of Social Media (hello Metaverse!).
How to get 30 influencers posting in 30 days: https://brands.joinstatus.com/30-influencers-in-30-days
#39: 2021 Holiday Shopping Changes
As a brand, assuming you have inventory, this is your time to shine!
Also, get scrappy! Think out of the box:Facebook and IG DM Selling (think like a boutique) Social Media Advertising Spruce up your website - add add an email capture form, create a holiday freebie (5 ways to stay sane with family in town, or 3 Thanksgiving Day breakfast staples) to capture higher than normal traffic. Add subscription options Add giftable options (gift pack, gift wrapping) Think about your shopper experience long-term and build a strategy around it (this is called a funnel) Show up with a deal - just like everyone else! But stay profitable
Get help with your Marketing!
#38: How to Send Traffic from Google Ads to Your Amazon Products with Tomer David from Sourcing Monster
Today I’m talking with Tomer David from Sourcing Monster,about How to Send Traffic from Google Ads to Your Amazon Products
But first, let me properly introduce him!
Tomer is the owner of 2 Amazon FBA brands and holds 14 years of e-commerce experience.
His online passion started when he began programming at age 12. By age 14, he opened his 1st online business, which was a hosting company. At 16, Tomer left school to pursue his dreams full time by working at a startup company in e-commerce & marketing.
In addition to Tomer’s success on Amazon, he also teaches other AMZ sellers how to succeed through his website and Youtube channel Sourcing Monster, where he share videos about sourcing products from China and running successful online businesses.
I’m really interested in today’s topic of How to Send Traffic from Google Ads to Your Amazon Products, and lots of clients have been asking for my expertise on this subject. But my team really focuses on marketing ON AMZ, not off, so let’s dig in!
Helium 10, 50% OFF ► https://rebrand.ly/helium10coupon
This will give you 10% for life or 50% the first month
And if you're interested in shipping sea/air from China to the USA or Europe check this: Reliable Freight Forwarder ► https://rebrand.ly/FreightForwarder
#37: Whole Health Tips with Trainer Tony Hatch
One day I realized that I kept thinking to myself that my dryer must be shrinking my clothes. I noticed that each time I put on clothes they seemed to fit tighter and tighter. But surely that’s the only explanation, right?
Just last week my husband was yammering on about how our scale must be broken. (There was lots of eye rolling on my part!)
These are the excuses we tell ourselves.
You have permission to take care of yourself today. Start small, then build upon each self care act that you incorporate so that it becomes a habit.
Grab some health and mindset tips over on our podcast today!
PS: The freebies at the end of this video have expired.
Find Tony at:
#36: How to Get FREE Reviews on Amazon
NOTE: This program is no longer free as of 2022.
If you're a current Amazon Seller Central seller, stop what you're doing and sign up for Vine immediately!
In the past, Vine cost Vendor Central sellers up to $7,500 per review (insane, right?), but now this program is available to Seller Central sellers for FREE, now that the Early Reviewer program is gone.
You may receive up to 30 free reviews, for an exchange of a free product.
This is 25 additional reviews than the ERP (Early Review Program)!
To sign up, log into Seller Central > Advertising > Vine.
Learn more > https://www.junglescout.com/blog/amazon-vine-program/
#35: Coming Home With Amber Glover
Amber Glover is a Brand Promoter of the Thrive Experience. Amber leads a team of over 500 promoters and over 10,000 customers. Amber has designed the life of her dreams. Being CEO of her own life has given her the opportunity to be a stay at home mom, to be a business owner and the opportunity to spend months at a time at the family's favorite beach spot!
Amber earned her luxury car bonus in her first 30 days of being in the business. Now she has 31 team members that are also luxury car bonus earners!
Amber’s team makes 2 million dollars a year in sales volume. They get together quarterly in places like Cabo, Puerta Vallarta and Cancun to celebrate their success.
#34: Building Beautiful Websites with Courtney Michelle
Today I’m talking with my website designer, Courtney Michelle, a Kajabi designer and funnel strategist for female creatives.
I met Courtney in a Facebook Group for course creators, and was so excited when she talked about her ability to migrate entire Wordpress websites over to Kajabi.
This was the exact service that I needed.
After years of spending over $10,000 on my website, hiring custom code gurus, and hiring a social media manager, I was done giving my power over to others.
I had a SUPER expensive website that I had no idea how to operate. I couldn’t fix a basic line of code, or do a Wordpress update to save my life.
Courtney, you’re my hero, and I’m so excited that you’re here today to chat with me all things websites, Kajabi, and more!
Find Courtney > https://courtneymichelle.co/template-shop
Use Code JULYLAUNCH at checkout for 20% off your Kajabi website template design!
#33: The 3 Quickest ways to Increase Business Visibility with Annelise Worn
Today I’m with Annalise Worn, who helps impact driven entrepreneurs master their own lead generation, so they can attract all the clients they need to grow their businesses, simply.
Here are my notes from our conversation:
Example - snack company > We get it, packing school lunches is hard! Here's an easy recipe for 5 days of easy lunches!
Retargeting - anyone that clicks on the recipe, retarget them with your offer. This also allows for easier ad costs because you're leading with the value first, warming them up!
#1: The buyer journey - Provide value.
#2: PR- pay attention to trendsWhat's trending. What are people talking about. See if your product might fit into and angle in to the story Have a team member be on the lookout for these opportunities (maybe hire a VA!) Check out https://buzzsumo.com/ Start developing relationships!
#3: Build collaborationsWith journalists Influencers Complimentary brands
As we build and grow, it's important to audit what's working.
#32: How to Get Ready for Amazon Prime Days [June 21 - 22, 2021]
Amazon just announced Prime Days are back for 2021, and the timeframe is June 21 - 22, 2021.
In 2020 small businesses made over $3.5 billion on Prime Days - and this means that if you're not playing in this massive event, you're missing out.
Here are 5 ways to get ready for Prime Days 2020:Get your listings spruced up NOW Start advertising now to get customer tracking data (for retargeting later!) Offer Prime Day Deals this year Warm up your audience off Amazon before Prime Days Retarget on AMZ after the big event
Links Referenced in this Podcast:
Prime Days 2020 Podcast > https://open.spotify.com/episode/5IDXCtGFrUx5NXcSqWzgwa?si=EDznV4JHQUuWfV5qA0QyMQ&dl_branch=1
Teikametrics > https://www.teikametrics.com/free-trial/
MerchantWords > https://www.merchantwords.com/jruscin
NOTE: This podcast was recorded in the Spring, months before it was published, so the beginning of this podcast is a bit wonky in references to dates for Prime Day. We now know it takes place June 21-22, 2021.
#31: The Energy of $20K months: what it takes for creating multiple 5 figure months with ease with Danielle Addison
Welcome back to Bricks & Clicks! Today I have the pleasure of interviewing Multi Six Figure Mentor and Coach at Danielle Addison The Magnetic Business Coach.
I’ve been watching Danielle for years. I’m that fan girl that likes EVERY post, and feels a connection to every piece of content she puts out on social media.
Today we’re going to talking about: The Energy of $20K months: what it takes for creating multiple 5 figure months with ease.
Danielle has been an entrepreneur for 17 year. Multiple businesses, all 6 figure.
One of the things she learned along the way is operating with Feminine energy, operating her business with flow.
2 different ways to grow a business:
I didn’t believe that winning was trading time for money.
Q: What if I could do this with ease?
“Allow yourself the belief that it can be easy (to make money).”
“The less I work, the more I can receive”
“Allow your natural talents to lead you.”
“Invest freely and invest in yourself. Invest in your vibration.”
“Independence comes from trauma. It comes from not feeling supported. That money won’t show up for you. If you live your life with that mentality, you’ll never have it.”
Living paycheck to paycheck doesn’t have to be your future.
Allow yourself to believe you’re always supported.
How to Get into the Feelings of Joy:Take the first step and say yes to something you normally wouldn’t say yes to. Track your miracles and tell others- it will create MORE miracles! Show up and watch the Universe show up for you. Make time for magic. Your calendar is your magic wand.
Connect with Danielle!
#30: Last Call for Walmart’s Open Call
#29: How The Content Pros Use SEO And Content To Sell with Susan Guillory
#28: Quick Tips on Email Marketing
#27: How to Sell a Product Concept to Retailers
#26: Making Aligned Choices in Business and Life with Melissa Bauknight
#25: How Brands Can Drive Action on Social Media with Jennifer Priest
#24: Maximize Your Productivity by "Rejecting the Hustle" with Allyson Twiggs Dyer
#23: Taking Advantage of Renewed Growth in 2021
#22: Navigating Price Increases in Retail and Big-Box Stores
#21: Bringing Thankfulness to Your Relationships with Derek Ruscin
#20: Reshaping Black Friday
#19: Three Ways to Increase Revenue
#18: 5 Ways Brands Can Prepare for Holiday Sales
5 Ways Brands Can Prepare for Holiday Sales
#17: 5 Ways to Market your Business
#16: 5 Ways to Get Ready for Prime Day
#15: Three Ways to Increase Revenue
#14: How Authenticity Sells Your Brand
Apex Drop founder and CEO, Zak Stahlsmith explained this shift in preferring ads from influencers over ads from companies. “Influencers are a trusted space where people are listening and they trust their opinions. And brands are having such a hard time breaking into that trust, that they are now asking influencers to help them,” Stahlsmith said. He noted there's been a massive shift in the marketing space towards these real and authentic people talking about products and services in a way that's more easily receptive to customers. In other words, their ads don’t feel like ads.
Brands who are looking to take advantage of the benefits of lifestyle photography, as influencers do, can pick up a few tips. Stahlsmith recommends the following best practices for nailing the shot in an authentic way.
1. Use your first, ideally candid, shot. “If you want something that's engaging, try not to polish it at all try and make it that first shot,” Stahlsmith said.
2. Skip the filters, including ones that whiten teeth or enhance beauty features like freckles. If you are going to use filters, he suggests not using the standard plug in filters.
3. Photos taken in motion translate to a more real feeling for audiences and help the shot avoid looking staged.
#13: How to Get Your Products into Walmart
However, Bricks and Click host Jennifer Kaylo Ruscin has a few tips and tricks up her sleeve to help you get there.
On this episode of Bricks and Clicks, Ruscin shares insights gleaned from her 15 years of retail experience and breadth of knowledge to ensure you get placement in the most desirous retailer in the world.
The easiest way to get into Walmart actually comes up in October. Walmart's Open Call, also called the Walmart Made in the USA Summit, could be your ticket to getting your foot in the door. Though applications for this year’s event have closed, it’s never too early to start thinking about your plan of attack for next year.
In this episode, Ruscin explores:
- Walmart's customer demographics and how they impact retailers’ ability to get on shelves
- How to ensure your product is right for Walmart
- What your buyer wants you to know before pitching
- How to prepare for the big meeting
- How to follow up and ensure you get a "yes"
#12: Retail Pivots Amidst Pandemic and Buyers Work From Home
No industry has been harder hit by the coronavirus pandemic than retail. So how has retail adapted, and does working-from-home fit into retail work? "Bricks and Clicks" host Jennifer Kaylo Ruscin explores how retail buyers are pivoting to online work and what that looks like for both the buyer and the product seller. She welcomes guest Alli Ball, a former buyer for Bi-Rite and founder of Retail Ready, an online course helping food companies grow their sales both in-store and online.
Ball is confident that buyers are actually benefiting from working from home in a focused, uninterrupted space. Sellers too have also had a leg up by receiving buyer's undivided attention. In Ball’s program, she encourages students to practice pitches at length before pitching to their dream company.
“There’s something exciting about leveling the playing field here and giving all categories a chance to connect with buyers.” Said Ball. Sellers have shifted to sending their product directly to buyers’ homes. Buyers can relish in the unboxing process, and sellers can curate this as an enjoyable experience that elevates their product
Small businesses gain insight and benefit from the Retail Ready program, learning marketing and branding initiatives that appeal to the appreciation of unboxing something special.
#11: 6 Ways to Win on eComm with Betsy McGinn
Today I'm interviewing Betsy McGinn of McGinn eComm, former ecommerce director for Seventh Generation, and other various capacities at some of the world's largest food CPG's like Hain Celestial Group and Tazo Tea.
With over a decade of eComm CPG experience, Betsy authored The Amazon Roadmap book (available on Amazon!), and serves as a brand strategist for companies wanting a solid plan to dominate ecommerce.
Betsy and I cover 6 ways to win at eComm in this energetic podcast!
Betsy's LinkedIn Article that spurred this podcast recording > https://www.linkedin.com/pulse/thriving-new-normal-betsy-mcginn/?trackingId=GwkjLZGzQi%2B%2Fo0wfEvrT3Q%3D%3D
Betsy's "The Amazon Roadmap" book > https://www.amazon.com/Amazon-Roadmap-Innovative-Brands-Reinventing-ebook/dp/B07PHLTK8Z
Betsy's website > www.mcginnecomm.com
My free webinar on how to sell on Amazon > http://theagame.online/
#10: Lowering Your Advertising Cost: Bricks and Clicks
Lowering your Amazon ACoS means more money (and profit) in your pocket.
Today I'm covering the 3 ways to lower your ACoS on Amazon through:
2. Manual Ads
Jen's Free Retail Success Group on Facebook > https://www.facebook.com/groups/retailsuccessmastermind/
MerchantWords > This affiliate link gives you MerchantWords for $99/yr. Regular cost is $30/mo! **Used for shopper search data on Amazon www.merchantwords.com/jruscin
Jungle Scout gives you sales by item/keyword on Amazon > https://www.junglescout.com/products/extension/ $40/mo
Teikametrics gives you auto ad visibility, plus all kinds of other snazzy tools to increase sales and profit > https://go.teikametrics.com/entry?tap_a=39476-e7c75f... and it starts at $59/mo.
#9: Defining Legal Liability in the New Normal: Bricks and Clicks
So many industries are turning to virtual collaboration in the wake of the COVID-19 pandemic. From telemedicine to critical board meetings and more, the world's businesses are finding ways to succeed even when separated by distance.
And the legal industry is no different.
On this episode of Bricks and Clicks with Jennifer Kaylo Ruscin, attorney Andrea Sager outlined how the legal industry is finding its own brand of agile success in a virtual world.
Sager is the go-to attorney for online businesses. A mom, business owner, and lawyer extraordinaire, she's found an innovative way to do legal work virtually.
However, for all the promise of remote work, several key considerations remain.
Tune in to find out what legal programs you might be missing, how you might be opening yourself up to liability issues, and what's actually necessary to protect the business you've built as the world adjusts to what's likely to be a largely permanent new normal.
Jen's Free Retail Success Group on Facebook > https://www.facebook.com/groups/retailsuccessmastermind/
MerchantWords > This affiliate link gives you MerchantWords for $99/yr. Regular cost is $30/mo! **Used for shopper search data on Amazon www.merchantwords.com/jruscin
Jungle Scout gives you sales by item/keyword on Amazon > https://www.junglescout.com/products/extension/ $40/mo
The Contract Vault https://thecontractvault.com/ref/Jennifer+Ruscin/
#7: Gratitude, Empathy & Mindfulness in Retail
With so much going on in the world these days, it’s important to stay positive and grounded.
On today’s Bricks and Clicks podcast, Mike Allsup teaches us a method called GEM, which stands for Gratitude, Empathy and Mindfulness and emphasizes slowing down, being grateful for what we have and creating space to allow us to see the sweetness in life.
Here is the GEM Practice:
1. Gratitude: Make a reverse bucket list of what you’ve achieved that you’re really proud of.SpiritualCareerFamilyHealthExperiences
Stick it on your wall as a daily reminder of the goodness you’ve already created in your life.
ACTION: Ask yourself to come up with three things you’re grateful for today.
Practice this exercise every day!
2. Empathy: Be kind and compassionate to others.ComplimentGiftDo a task around the houseLet someone in front of you in traffic
ACTION: Ask yourself to come up with three ways you were empathetic today.
Practice this exercise every day!
3. Mindfulness: Keep your headspace happy!
App recommendations: Calm App > Sleep Stories > Stephen Fry’s “Blue Gold” on the lavender fields of France.
Other Suggestions for staying centered:
1. Pomodoro Technique – Download the Focus Keeper App >
25 minutes of work, 5 minutes of rest
*Repeat throughout your workday for best focused results!
Here’s a quick video on how the Pomodoro Technique works.
2. Delete Social Media Apps on your Phone to avoid constant distraction.
3. Turn notifications off on your phone (find notifications in the setting on your phone).
4. Excercise – Shoot for 10,000 steps on the Health app on your phone!
#6: How to Create a Referral Program that Fuels Sales Growth
What if you could build out a referral partner network that brought your PERFECT customer or client to you?
No more wining and dining and woo’ing and pleading to get customers to pay for your services or items.
No more efforting. Yes, I just made that word up.
Today I’d like to talk about how struggling in the early days of my business, then pivoting to create a big referral network, has helped ensure I have a constant stream of potential clients knocking at my door.
I’ll also share how to attract your ideal referral partner and client through showing up AS who you want to attract!
1. Jennifer’s Referral Program20% of my net payout For the length of the client relationship
*I send out fun thank-you gifts too every once in a while too
#5: From Instagram to TikTok, How Retailers Should Use Social Media
Welcome back to another Bricks and Clicks podcast! Today, I’m interviewing Erin Phillips of Pinckney Palm, a social media agency out of North Carolina.
When I have questions about social media marketing, advertising and content creation, she’s my go-to-gal.
Today, we’re talking about Instagram’s dominating viewing presence, Facebook relevance and what the heck TikTok is.
I learned so many new things just during our recording, like how I can take my content calendar, use one new piece of content I create, and slice it into IGTV and IG / FB Stories, add a carousel of pictures to my feed, then hop on over to LinkedIn and show the behind-the-scenes for other business owners on how I did it!
TikTok Mini Course $15 https://www.pinckneypalm.com/shop/tiktokcourse
Weekly Social Media Planning Notepad $20 https://www.pinckneypalm.com/shop/weekly-social-media-planning-notepad
Social Media Help https://www.pinckneypalm.com/services
Email Erin: firstname.lastname@example.org
Pinckney Palm Instagram: https://www.instagram.com/pinckneypalm/
Subscribe to our newsletter: http://eepurl.com/dnRo0H
Pinckney Palm website: https://www.pinckneypalm.com/
Here is the link on how to request access to Instagram Shopping: https://www.facebook.com/business/instagram/shopping/guide
#4: How to Reach Your Customers During Lockdown
Today on Bricks & Clicks, we’re going to talk about the positives and negatives of the Coronavirus on retail.
In episode 1, I talked about 6 Ways to Protect Your Product-Based Business During the Coronavirus Outbreak
One of the things I suggested was to create delivery options because traditional transportation might not be available. It’s been both interesting and sad to see many of the restaurant I loved to visit shut their doors, paralyzed by the idea of remaining open and the necessary move onto the internet, delivery apps, and a totally different way of operating.
I wonder how many of you listening have given up.
The fact that you’re here at all tells me you haven’t and that you’re still fighting, still selling, and doing everything possible to get your business through this recession.
So what’s changed in the last 8 weeks?
1. We’re watching low priced retailers win
2. Online learning is high
3. It’s never been easier to make money
4. Mastering online has never been more important
5. Grace matters more than ever before
6. Disruptions in the food chain
So what now?
With the future still so uncertain, some states beginning to open back up again, and other remaining on lockdown, our next steps seem shaky.
It’s important that we be kind, honoring each individual’s response to staying home longer, or jumping back into things.
It’s important that we meet the shopper where they are.
It’s important that we stay in business. Your shoppers need you. Your staff needs you. Your family needs you.
Profitability is more important than ever before.
Do more with less.
Grow slower, safer, and smarter.
Diversify your risk by adding online selling options and home delivery to your buying options.
And hang in there!
See you on the next Bricks and Clicks show, where I’ll be interviewing Erin Philips from Pinckney Palm about what’s working these days to actually get our messaging to our ideal shopper. We’ll touch on Instagram, Facebook, LinkedIn, and lives on all 3 channels and TicTok.
#3: Using Stories to Sell Your Brand
Want to attract your ideal customers and clients to your brand? First you must STOP asking people to buy your product.
Sound counterintuitive? It’s actually not. Storytelling is as old as the first humans on this planet, and it’s our preferred method of digesting information. Storytelling bonds us to the storyteller, and makes us long for more content.
Join me and my first Bricks and Clicks guest, Amy Aitman, as we discuss the importance of storytelling for your company.
Amy is a leader in digital content, growth and management. As cofounder at Change Creator, she oversees the digital assets and revenue-driving growth plans for the over 400K people we reach every month.
As COO for Center Keel Media, she built and distributed editorial teams to more than 90 people and grew the portfolio of sites from 4 to 35 + and growing.
Part scrappy entrepreneur, part storyteller, Amy continues to help brands tell their stories to scale their honest, authentic marketing efforts.
#2: The Current Landscape of Retail & What to Do About It
Shoppers are homebound in what is currently a voluntary isolation. Within the past week toilet paper, paper towels, pain relievers, masks and more are completely out of stock. Online is sold out too. We are weeks out, best case scenario, at being able to replenish our pantries.
I know that every morning I personally wake up believing that this must just be bad dream. But it’s not. The entire nation is dumfounded that this is our new reality. Some are saddened. Some are scared. Others angry, worried, lost, or anxious.
On this episode of Bricks & Clicks, I want to talk about why NOT to put all of your eggs in one basket, and 5 ways to protect your brand through creating a multi- platform selling strategy.
References in Podcast: