Dental Confidential

In the world of dentistry, a supportive community of like-minded women is a game-changer. 🌟 Join us as we explore the reasons why connecting with fellow women in dentistry can elevate your career and personal growth. It's a journey of empowerment, shared experiences, and limitless potential. 🦷

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Magnetizing Your Dream Patients 🧲

In this captivating episode of Dental Confidential, we're unveiling the secrets to becoming a Patient Magnet! 🌟

🎧 Tune in now to discover:

- How to attract your dream patients with precision marketing. - The power of identifying and connecting with your ideal clientele. - Crafting your Unique Selling Proposition (USP) to stand out in the dental industry. - Transforming your practice into the top choice for patients seeking exceptional care.

Don't miss this opportunity to revolutionize your dental practice's success!

WHAT'S NEXT?

Dive into the world of dental hospitality and guest experience in this Dental Confidential Podcast episode.

Join me as I explore the art of making every dental visit a comfortable and welcoming experience. From warm greetings to post-appointment follow-ups, I am unraveling the secrets to ensure your patients leave with smiles, both inside and out. 😄

WHAT'S NEXT?

Join us as we explore how understanding the human mind can bridge the gap between treatment recommendations and patient decisions.💙 Get ready for eye-opening insights that can revolutionize your approach to patient care!⠀

Tap into the psychology that drives patient choices and learn how to communicate treatment options effectively. It's all about empowering patients to make informed decisions for their oral health journey.⠀

WHAT'S NEXT?

We have decided to back into our archives and repost one of our most viewed episodes on the Dental Confidential podcast!

The customer service inside your dental practice is everything. From the tiniest detail to the obvious interactions, it all makes such a difference and sets you and your practice apart. Customer service inside the practice is one of my absolute favorite topics. So let's dive into together and review how to uplevel your customer service and why it's so important. 

WHAT'S NEXT?

🔥The Power of Collaboration: the Benefits of Mastermind Groups. 🚀

It's all about joining forces, crushing goals, and taking your practice to the moon and beyond! Tune in now and let's unleash the superpower of teamwork in dentistry! ✨

WHAT'S NEXT?

🌟 Celebrate Wins, Cultivate Positivity! 🏆 Join Dental Confidential on an uplifting podcast journey, from small victories to resilience and personal growth, learn how appreciation and optimism shape a thriving dental career. Tune in for inspiration that will transform your practice and uplift your team! 🎉🦷

Ashley is a RDH and part time artist. She has been a dental hygienist since 2005, but has been drawing ever since she could pick up a pencil. Several years ago she started doodling fun dental designs and someone mentioned she should put her work on stickers and that took off! Ashley says her goal is to just provide a little fun and laughter with her designs and to support other women in dentistry (especially other artists and crafters!).

Listen to this episode to hear all about Ashley Kear and her side gig journey!

In this episode we're diving into the power of Instagram Stories and why they should be a crucial part of your promotion strategy. Instagram has shifted its focus to video content, and Stories provide an excellent opportunity to showcase your practice like never before.

Join us as we shine a spotlight on these unsung heroes who play a crucial role in the success of every dental practice. Discover their untapped potential, learn how to empower them as strategic assets, and unlock the secrets to providing an exceptional patient experience from the very first phone call. This episode will transform the way you perceive and utilize the front desk team, leading to increased patient satisfaction, improved practice efficiency, and ultimately, a thriving dental business.

Are you tired of being tied down by insurance constraints? I'm here to share my journey that proves you can break free and create a thriving fee-for-service practice. In this episode I will reveal the powerful strategies that transformed my own practice into a 7+ figure success story.

Being a full-time dentist is a demanding and rewarding profession. It requires dedication, skill, and a significant amount of time. However, I know that many dentists have ambitious aspirations beyond your dental practice and wish to pursue a side hustle or passion project. Whether it's starting a dental blog, launching a dental product, or exploring any different creative avenues, finding time to work on your external projects can seem like an uphill battle. 

In this episode, we will explore some effective strategies to help you strike a balance between your dental career and your passion project.

In the world of dental practices, where trust and patient comfort are so important, brand photoshoots play a crucial role in conveying your unique story and establishing a memorable presence. While the words on your website and the layout of your office are essential, professional photography takes your brand to the next level. 

In this episode, we will delve into the significance of brand photoshoots for dental practices and explore how they can transform your practice's image.

Over the past few weeks, we have been getting so many questions about The Marketing Club, and I couldn't be more thrilled about your curiosity and eagerness to learn. 

So, let's embark on this journey together as I unravel the mysteries and intricacies of The Marketing Club, answering 10 of the most asked questions along the way. 

🎧 Tune in and level up your dental marketing game! 🦷 This podcast episode is all about the power of well-written blogs for dental marketing.

🌟 Don't miss out on this valuable insight!

Referral marketing is a powerful tool for growing your dental practice's patient base. Encouraging your current patients to refer their friends and family members can lead to higher patient retention rates, higher case acceptance rates, and higher lifetime value for new patients. In this episode, we'll explore the power of referral marketing for dental practice growth and share some tips and strategies to help you get started.

In today's competitive healthcare landscape, dental practices must differentiate themselves by providing a superior patient experience. One way to achieve this is by creating a patient-centric culture that prioritizes the needs and preferences of patients.

Listen to this episode for more on creating a patient focused practice!

Creating dental content takes time and effort, and it can be challenging to produce enough content to keep up with the demands of multiple platforms.

However, repurposing content can be a powerful way for you to increase your reach and engage with your audience across various platforms.

In this episode, we explore a step-by-step guide for you to repurpose your content across multiple platforms.

Half of all U.S. households are home to podcast fans – that’s more than 60 million households. Sixty-eight million people listen to podcasts weekly, with 16 million listeners identifying as “avid podcast fans.” These numbers are growing, making this audio platform a prime vehicle for spreading your practice name and reaching customers and patients.
In this episode, we look at 8 ways a podcast can benefit your practice.
Maybe in the future we can chat about tips to starting your own podcast!

Identifying your ideal dental patient is essential to creating a successful dental practice. By developing a patient avatar, you can better understand the needs, wants, and preferences of your target audience, and tailor your marketing and communication strategies to reach them effectively. 

Listen to this episode for more on the importance of an avatar and how to develop one

Listen to this episode to hear all Dr. Jessica's answers to questions that were sent in by our followers!

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Working as a dental team is rewarding and challenging. It's also one of the most important aspects of running a practice. A team that works together can achieve anything, but it takes time and effort to build a strong and cohesive unit. Here are some tips on how to inspire your team

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No-shows are no fun. But it's something all dental offices deal with, patients who don’t show up are as old as dentistry, and it’s a frustration all dental offices share.

And it’s more than a simple frustration. Missed appointments lead to stress and cost a practice money—up to thousands of dollars in lost revenues every year.

Luckily there are a few steps you can take to make it better.

Join us here:

Do you envy those practices that seem to have a dynamic team that actually enjoys spending time with each other? Do you feel like you struggle to find, recruit, and keep team members?

This is something that as dentists, we can struggle a lot with. In dental school, we studied our butts off learning some of the most intensive and technical subjects out there. But one thing we weren’t exposed to as much is hiring, training, and leading a team.

It’s a real shame because this is something we spend a good portion of our time and mental energy on. Instead of treating patients (and making more money) we have to do all of the behind the scenes work of finding the right team member. Then there’s the non-stop work of training and coaching them for the first 90 days. Only at this point do we know whether they are the right fit.

In this episode, I’m going to share my top five secrets for building a dream dental team. These are the things that work for me and I am hoping these secrets will save you some major headaches and regrets!

Join us here:

The most common thing dentists hear from their patients is that they are terrified of coming to the dentist!  This is THE LAST thing dentists want to hear and are constantly striving to help their patients overcome.

When I created my former dental practice, one of my primary goals was to procure not only the BEST equipment, but also “creature comforts” for my guests.  Listen to this episode for some ideas of physical products that I incorporated into my practice that not only comforted my guests, kept them coming back for more, but also inspired them to recommend my dental practice to others!

I will drop the link to some of my fave products in the description!

Join us here:

I have said it time and time again and I am living proof that social media and other personality-driven forms of advertising work well for the dental industry.
This makes sense, because long-term success for dental practices relies on loyal, returning patients—and people won’t return if they don’t like you.

But how do you turn your dental practice’s personality into satisfied, repeat patients?

Listen for more!

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Technology has developed in many ways and podcasting has become a growing marketing strategy for many businesses. With the rise of people owning smartphones, people can listen to podcasts on the go, on the way to work, during any errands, etc…

The World Wide Web constantly provides companies with new possibilities to promote their business. Digital marketing is also significantly cheaper AND more effective than outdated advertising through print media or television.

Let’s go over some topics that might convince you to start a podcast!

Join us here:

Thinking about outsourcing your social media management? It’s no secret that social media is one of the most important marketing channels for businesses these days. Social media channels now offer companies a way to reach millions of potential customers easily.  

In this episode, I cover the common pitfalls of social media management, and why social media outsourcing might be a better option for you. 

Listen for more!

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In this episode, I wanted to share some of my favorite tips for uncovering your patient’s pain points. Why would you want to do this? Because when you can understand and empathize with your patients, you can create content that resonates with them, which is SO important.

As dentists, we have a certain perspective on the work we do and why it’s valuable.

However, our patients have a completely different experience with dentistry and oral health and THAT is the messaging we need to use on our websites, social media, emails, everything.

Listen for more!

Join us here:

I’m so excited to be sharing some of my favorite Instagram tips and tricks with you! I chose eight for this episode because as many of you know, 8 is my favorite number so why not, right?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I hope you learn something new and that this video inspires you to branch out as you use Instagram to promote your practice!

Join us here:

Bill Copeland once said, “The trouble with not having a goal is that you can spend your life running up and down the field and never score.” 

He’s right. Without goals, we can’t expect to achieve meaningful accomplishments.

Anything worth doing is worth setting goals to accomplish. Whether that’s saving up to go to dental school, aiming to set up your first practice, or even starting a marketing campaign.

Listen to this Dental Confidential podcast episode for more!

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Listen to the latest episode of Dental Confidential to hear about the top dental marketing trends predicted for 2023!

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We all know we need it but are you using social media to your advantage?
listen to this episode for everything you need to know to get started with Instagram!

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Countless online ads and endless pages of search results have trained people to decide whether or not they like a website the moment they land on it.

An outdated dental website can be a major turn off to both existing and prospective patients.

Dated web technology may not only prevent your dental practice website from being found online, but also discourage users from exploring further once they land on your site.

Listen to this episode for signs that your dental website is outdated.

While many dentists and dental practice owners understand the importance of a dental blog, they get stumped on what you should blog about on your dental website. Listen to this episode for more on how and what to write on your dental blog!

You know it yourself; you stay where you feel valued and appreciated. Sometimes, saying thank you to patients isn’t enough. Extending your efforts to make them feel how grateful you are is worth it. After all, existing patients are your most effective promoters. Positive word of mouth continues to drive patients successfully for free.

Listen to this episode for 9 ways to show your patients appreciation!

Whenever you're ready, here are 3 ways I can help you grow your dental practice:

Online reviews are becoming extremely important for consumers when choosing a dental office. How you manage these reviews can make the difference between someone choosing you and your competitor.

Once you start encouraging patients to give you reviews, you are going to find out that occasionally you might get a review that is not so great. This is completely normal and can even be a good thing if there are not too many depending on how you handle the response.

Listen to this episode of Dental Confidential to find out how to deal with a few types of reviews!

BLOG! Most people have heard the term and some may read a few blogs dedicated to their favorite topics.
But even the regular blog reader may be surprised to learn the valuable role blogs play in promoting everything from fashion brands to dental practices.

So, should dental practices blog? The short answer is yes, they should. But that’s not helpful, is it?
Writing blog articles is one thing, but understanding why you should publish practical, interesting content is another.

Listen to this episode of Dental Confidential for more on why a blog is so important!

Whenever you're ready, here are 3 ways I can help you grow your dental practice:

We all want to do more with our social media…
But are you struggling to find time for it?
I am here to tell you why handing your social media off to a team member will be a game changer!

The truth is, social media marketing has really become the “new” word of mouth referral and we have WAY more control over it.

Listen to this episode for more reasons why you should pass your social media off to a team member!

Without engagement, social media is just media.

People don’t use social networks for a one-way experience.

They’re seeking connections with people and with brands.

What started out as a way for people to hang out with their friends online has turned into a place where brands can engage in meaningful conversations and turn those conversations into followers and patients.

Social media engagement has a major impact on small businesses, affecting everything from brand awareness to customer loyalty.

Listen to this episode to learn more about social media engagement!

As a dental practitioner yourself, you know that boosting business is no small feat.

Listen to our latest episode of Dental Confidential for more on how to make the most of your social media.

You’ve probably heard the question, “What’s your unique selling proposition?”.

In other words, why should a new patient choose you over your competitor?

“A competitive advantage is what makes you better than the competition in your customers’ minds.” — Kimberly Amadeo, The Balance.

Listen to this episode for more on how you can use your uniqueness as your competitive edge.

Join Dr. Emery and Rachel Butler in this guest episode!

Rachel Butler has 30+ years in dentistry and in January 2020 started The Dental Butler LLC (Remote Dental Billing).
At home Rachel is a Mama of three and Married to the love of my life – Vince, They have 3 dogs; Duke, Tex & Morgyn and she LOVES cooking gluten free meals for her family!

Rachel loves dental billing!  She says "It is a game to see how we can work to obtain the benefits our patients and minimize their out of pocket expense with as few write offs as possible!"

She loves helping others learn, grow, and succeed 

FOLLOW HER HERE:

For most dentists, getting their white coat is a dream come true.

But physician burnout remains a serious concern in the healthcare industry. Statistics show 44% physicians report experiencing burnout.

Listen to this episode of Dental Confidential to learn more about the causes of burnout and how to address those causes.

Whenever you're ready, here are 3 ways I can help you grow your dental practice:

If you want to hear a little bit more about TikTok, what it is, who you should follow and ideas for your own account, then listen to this episode of Dental Confidential Podcast.

Whenever you're ready, here are 3 ways I can help you grow your dental practice:

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. This is what you should aim for when writing your IG captions.

Listen to this episode for more on the art of copywriting.

Whenever you're ready, here are 3 ways I can help you grow your dental practice:

If you have any social media fears, know that you are not alone. 🙌​​​​​​​​​​​​​​​​⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
It's natural to have fears of showing up as your authentic self, showcasing your practice and your work, and putting it all out there for everyone to see. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
❤️‍🔥🎉⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
It is so important for your dental practice that we combat these fears. And it's even more important for your self-development that we discover where these fears are coming from.

Whenever you're ready, here are 3 ways I can help you grow your dental practice:

When it comes to social media there are a few things that could hinder your growth and in this episode Dr. Emery talks about 6 mistakes that you should try avoid if you want to grow your social media and convert followers to patients.