Agency X
By agency-x
Agency XApr 06, 2021
Growing A Digital Agency: My Story and Key Things to Focus on for Success
In this episode, John Surdakowski touches on some of the core things he focused on in the early days to grow Avex Designs, an eCommerce agency, as well as provides a little background about how he got started.
Why Luxury Brands are Migrating to Shopify Plus?
We've been seeing more and more luxury brands migrate to Shopify Plus. In this episode, John Surdakowski takes an in-depth look into the rationale that drives those brands to re-platform and examines what lies ahead for the world of e-commerce.
Building Brand Awareness
5 years ago it was easy to grow a DTC brand with social media ads….
Today, it’s 100X more difficult.
Here are 3 things successful eCommerce brands are doing today, that you’re probably not.
Social media ads still need to be part of your advertising plans, but if you're not focusing on these three things, you’re leaving money (and customers) on the table.
Everyone wants an easy solution, but growing a successful brand is never easy.
The brands winning right now do these 3 things very well, and it's not a one-size-fits-all approach.
Brand awareness is how familiar customers are with your brand and what it stands for. Focusing here helps you to attract new customers and build relationships with existing ones. Beyond just running branded ads, you need to focus on organic social, storytelling, and…our next point. Community.
Building a community around your brand means creating a group of people who are passionate (or obsessed) about your brand and its products. A strong community will help you to build brand awareness, generate word-of-mouth, and get feedback from your customers.
Brand collaborations and partnerships between two or more brands are great for reaching new audiences, cross-promoting your products, and increasing both brand awareness and community. When done well, brand collaborations can be a win-win for both brands involved.
If you’re struggling with performance marketing right now, you’ll thank yourself 5 years from now, because you started to focus on your brand.
Maximizing Conversions: 10 Expert Tips to Optimize Your Shopify E-commerce Store
In this episode of the Agency X podcast, John Surdakowski unveils 10 game-changing tips to skyrocket your Shopify e-commerce store's conversion rates. Whether you're a new or experienced Shopify store merchant, this episode is packed with actionable advice to help you achieve your conversion goals. From enhancing product presentation and AB testing UX changes to understanding your customers and effectively conveying your brand story, the strategies shared in this episode are simple yet powerful, making a significant impact on your bottom line.
Additionally, we highlight some of our favorite e-commerce tools and their features that can further enhance your store's performance
Tune in and transform your Shopify store into a conversion powerhouse.
More E-commerce and agency tips shared weekly on John's Commerce & Bull$hit LinkedIn Newsletter.
Post-purchase Customer Experiences & Transactional Communication with Head of Marketing at Wonderment, Blake Imperl
As a Head of Marketing at Wonderment and ex-Head of Partner Community at Attentive, Blake Imperl has extensive expertise in building and scaling retention marketing programs for D2C brands.
On this Agency X episode, Blake, along with John, talks about the importance of leveraging retention marketing channels to create exceptional customer experiences:
- Return on Investment for transactional emails and SMS.
- The importance of segmentation, personalization and timing for achieving success with SMS.
- Post-purchase touchpoints being a low-hanging fruit to build consumer loyalty and drive retention.
- Real-life examples of what DTC brands are doing to meet their customers' rising expectations.
Shopify Winter '23 Editions - "Built to Last"
It's that time again: Shopify just announced its 2023 Winter Editions with 100+ products and updates for merchants, developers and partners to build long-lasting relationships with their consumers.
John, Founder and CEO at Avex, shares his initial take on the released updates including:
- One-page Checkout
- Shop Promise Badge
- Signed-in Shopping with Shop
- AI-generated store content with Shop Magic
- Integration with content management system; Sanity
- Drag and Drop customizations with metaobjects
&many more ..
From building and scaling eCommerce businesses to commerce components for Enterprise brands and developer tooling to customize any commerce experience, the Shopify Winter '23 Edition is all about performance, flexibility and customization.
Global Digital Marketing Director at L'Oréal, Dhanesh Shelat, talks future-proofing DTC brands with SEO, AI, and CRM.
In this episode, John Surdakowski is joined by Dhanesh Shelat, global digital marketing director at one of L’Oreal’s leading skincare brands and a real estate entrepreneur.
Dhanesh brings years of experience in SEO and digital marketing along with a lot of interest in AI and branding to an engaging conversation that taps into:
- How SEO has dramatically changed over the past 10 years.
- SEO Backlinking vs. Public Relations in eCommerce.
- How a brand's decision to sell Direct-to-consumers or through eRetailers should always be consumer-first; taking into consideration the consumer journey and accounting for different consumer preferences - all while owning the brand messaging, image, and identity.
- What does consumer loyalty really mean today and how are leading brands stressing product innovation, culture, and messaging to drive it.
- The role AI plays (and is expected to further play) in branding, CRM, brand loyalty, and customer experience.
We are moving towards more immersive online experiences that blend hyper-personalization, AI, metaverse, AR, and VR. Early adopters are the most to benefit.
To get a full understanding of the new normal shaping the eCommerce industry, check out The Future is Now eBook by Avex and Shopify in collaboration with leading eCommerce partners. Now available for free on Avex Website.
Shopify's Commerce Components: The modern composable stack for enterprise retail
Shopify just announced Commerce Components, the modern composable stack for enterprise retail. In this episode, I discuss my thoughts on why it's important, who it is for, and some of the benefits.
Weekly E-commerce Update 12/22
The Journey: The Lawn Care Nut, Allyn Hane builds a successful D2C brand, Yard Mastery!
Allyn Hane, President & Founder at Yard Mastery (https://yardmastery.com/), brings niche brands direct to consumers on Shopify. Allyn, also known as The Lawn Care Nut, grew what started as a hobby to a +500,000 Subscribers Channel on YouTube (https://www.youtube.com/@Thelawncarenut)
In this episode, John and Allyn touched base intensively on exciting topics related to digital marketing, lawn care, product development, and the creator economy.
- Monetizing traffic by leveraging experience in digital marketing, SEO, content creation and email lists.
- The significance of listening to the audience to build a product they need.
- How a creator can stand out through the noise by believing in a product rather than simply promoting it?
- Logistical decisions that affect long-term brand growth in the eCommerce space.
+ lawn care tips for all enthusiasts tuning in today!
Taking KURU Footware to Shopify Plus (Magento Migration) | Sean McGinnis
Sean McGinnis is President & Integrator at KURU Footwear (https://www.kurufootwear.com). Sean has been a digital marketing leader since 2006 and has led customer acquisition and lead gen for Fortune 50 and Startup companies across a breadth of products and services. Sean is currently focused on meeting the growth targets of KURU Footwear, a rapidly scaling D2C eCommerce company focused on building stylish shoes to fight foot pain.
In this episode of Agency X, John and Sean discuss
2:00 EOS and using a paid implementor
6:00 Changes in digital marketing over the years and getting started in law, home theatre, and DVD reviews and keyword stuffing on long running pages
16:25 Challenges within the business of growing (Magento 2)
20:00 Going from being an IT business with Magento to an ecommerce business with Shopify
25:45 Impact of iOS 14.5
33:00 Impact of Google changes on SEO 3
7:00 Growing your affiliate and content network with a product that solves a problem
What Tim Richardson is doing his second time around with Fern Studios (He also cofounded We Make Websites!)
Tim is the founder of Fern Studios - a consultancy focused on reframing the way agency leaders think. Before that, he was a founding member of We Make Websites, a Shopify Plus agency acquired by the Born Group in 2021. In his spare time, he hosts the Your Basket Is Empty podcast and does a little angel investing.
In this episode, Tim and John break down:
- What agencies need to reframe, and the way that they think.
- Building We Make Websites with his cofounder and former guest Alex O'Byrne
- Growth Strategies that always work
From Actor to Director of Marketing in Ecommerce
Jon Bausman is the former Director of Marketing at Vitality, a booming athleisure brand headquartered in Denver, CO. His 15+ year marketing career and portfolio of several outdoor brands such as Cabela’s, Columbia Sportswear, Airhead, as well as Eli Lilly & Company, DowAgro Sciences, and Super Bowl 46. In a past life, Jon served as an Entertainment TV Host, starred in Walmart commercials, and was on several episodes of Parks and Rec. He enjoys snowboarding, hiking, camping, and believes quoting movies is his second language.
Key moments in this episode.
3:00 starting out as an actor and moving into marketing through the lens of a social media marketer.
5:30 Moving into Vitality from other brands and the lessons Jon brought.
7:50 Building community and brand
12:30 The importance of founders communicating with customers
16:15 The challenges of building a community
21:00 DTC Brands shifting their expectations with rising costs of acquiring customers
30:00 SEO and fundamentals pay the bills
32:00 Vitality’s approach to data driven analysis
36:00 Is selling wholesale and in market places inevitable?
42:00 Shifting strategies to win when there is no right or wrong answer
Quick Recap of the newer, smaller Unite
John and Lucas do a quick post-op of Unite this year. Some faces were missing, and it was smaller than in years past, but it was still a great reunion overall.
We Make Websites Co-Founder Alex O'Byrne Shopify, Culture, Web 3
Alex O'Byrne is the co-founder and managing director of We Make Websites, the Shopify Plus Agency for International Brands. He joins John Surdakowski on Agency X, part of the DTCX Podcast Universe.
ECommerce integration planning with Robin H. Smith from VL OMNI
In this episode, John and Robin talk about planning your integrations on Shopify.
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, live chat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: Robin H. Smith, John Surdakowski
Using Returns to Improve Your eCommerce Brand with E.M. Ricchini from ReturnLogic
In this episode, John and E.M. talk about how ReturnLogic can help merchants use returns as a way to grow, rather than seeing returns as something they always want to avoid.
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: E.M. Ricchini, John Surdakowski
Building a Successful CPG Brand with Chris Mahoney and Mark Stanczak from Enjoy Life
In this episode, John, Chris, and Mark have a conversation about Enjoy Life's rebrand, how they made it into big-box stores, and the future of marketing for CPG brands. Check out the highlights and episode transcription here.
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth eCommerce agency specializing in Shopify Plus.
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Connect With Us: Chris Mahoney, Mark Stanczak, John Surdakowski
Weekly Roundup: The Supply Chain, Facebook Ads, & Netlify Graph
Get your eCommerce news in under 5 minutes with our weekly updates, created by John Surdakowski, Avex Founder and CEO. This week he talks about ongoing issues with the supply chain, how iOS updates are affecting paid ads, and the Netlify platform's new feature, Netlify Graph. View the episode transcription here.
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Subscribe to hear all things eCommerce every Monday.
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Weekly Roundup: Future of Commerce, NFTs, and Klaviyo Platinum
Get your eCommerce news in under 5 minutes with our weekly updates, created by John Surdakowski, Avex Founder and CEO. This week he talks about Shopify's Future of Commerce report for 2022, Yotpo's new collection of NFTs, and our upgrade to becoming a Klaviyo Platinum Partner.
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Subscribe to hear all things eCommerce every Monday.
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How Personalization Improves Customer Experience with Albert Liu, Channel Director at Dynamic Yield
In this episode, John and Albert have a chat about paid loyalty programs, how eCommerce brands can get the most out of their tech stack, and when brands should incorporate a tool like Dynamic Yield. Check out the highlights and episode transcription here.
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: Albert Liu, John Surdakowski
Weekly Roundup: Liquid Death, Holiday Returns, and a Site Launch
Get your eCommerce news in under 5 minutes with our new weekly updates, created by John Surdakowski, Avex Founder and CEO. This week he talks about Liquid Death's eCommerce success, insanely high holiday returns numbers, and our most recent site launch featuring a brand co-founded by Katy Perry.
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Subscribe to hear all things eCommerce every Monday.
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Identifying eCommerce Conversion Killers (Featuring a New Segment!)
John and David have added a brand-new segment to the podcast called "This Week in eCommerce," where they give a quick rundown on current events in the industry and some updates on the brands Avex works with. This episode's segment includes information about Shopify Markets, Avalara's new Cross-Border Solution, and Pinterest Live Shopping. They also mention a recent case study published for Enjoy Life and our official partnership with Shogun Frontend.
For the bulk of the episode, they give concrete ways to figure out why your conversion rate isn't as high as you expected. Listen for tips and tools to increase conversions on your eCommerce site.
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: David Anzalone, John Surdakowski
Bonus Episode: Customer Experience and Retention Webinar
We hosted a roundtable event where experts in the eCommerce industry came together to teach you about improving your customer experience and retention, especially when it comes to BFCM and the holiday season. Listen for tips pertaining to email marketing, customer service, and user-generated content.
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: John Surdakowski, Lizzie Nirenberg, Nicole Baqai, Luis Espinal
The Results Are In: Which Strategy Helps eCommerce Brands Grow the Most?
Recently, Avex CEO and Founder John Surdakowski posted a poll on LinkedIn asking eCommerce brands what will be most important to their growth over the next year. The options included paid social, conversion rate optimization, and customer loyalty. Listen to the episode to find out which strategy got the highest votes, and why David and John think each topic ranked the way they did.
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: David Anzalone, John Surdakowski
How Apple's iOS 15 Update Will Impact eCommerce Digital Marketing
After the fifteenth version of the iPhone operating system was released on September 20th, 2021, John and David decided to sit down and talk about the short-term and long-term changes to how digital marketing (especially email marketing) will operate for eCommerce merchants.
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: David Anzalone, John Surdakowski
Improving Customer Experience Using Product Discovery with Gina Yuter, Partnership Manager at Syte
This week, John had the pleasure of picking Gina's brain about all things Syte, the leading product discovery platform for eCommerce. We talk about how product discovery works, its applications, and the importance of customer experience in eCommerce. Let us know if you're interested in any of the many things Syte has to offer for your business.
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: John Surdakowski, Gina Yuter
From Fashion to Food: How to Develop an eCommerce Brand with Tomo Delaney, Founder/CEO of Noshi
In this (unfortunately cut short) episode, John talks to Tomo about his journey into founding a children's food company. Noshi is a brand that sells nutritious food paint in hopes to get kids, especially picky kids, to like what they're eating. Tomo had the idea after phasing out of his job as a fashion product photographer and phasing into being a father of two. Learn about what it takes to sell DTC and through retailers by listening to the episode!
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: John Surdakowski, Tomo Delaney
Engaging Customers using UGC with Luis Espinal, Agency Partner Manager at Okendo
John and Luis sit down to discuss how user-generated content, such as reviews and photos, can help build a community for DTC brands.
Okendo is a certified Shopify Plus app used to showcase customer's experiences via their curated reviews. Let us know if you're interested in using Okendo to increase conversions and customer loyalty.
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: John Surdakowski, Luis Espinal
The Past, Present, and Future of DTC Brands with Matt Hayes, CEO & Co-Founder of The Fascination
After crossing paths a few times over the years, John finally sat down with Matt to talk about his vast experience with eCommerce and DTC brands. Matt is the CEO and co-founder of the eCommerce marketplace/database called The Fascination that gives consumers a trustworthy source for which products are best to spend their hard-earned money on. He is also a Founding Member of Leesa, a DTC mattress company created in 2014.
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: John Surdakowski, Matt Hayes
Beating the E-commerce Summer Slump
While the start of the summer season can mean pool time, vacations, and relaxing, it means something completely different for e-commerce shop owners. Avoid the common summer sales slump with these tips from John and David.
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: David Anzalone, John Surdakowski
Best Practices for Product Drops
After recently having a conversation with a client about doing their first product drop, John and David decided to dedicate a podcast episode to the topic. They go over when your brand is ready for a drop, the best ways to prepare, and tips on the tech side of things.
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: David Anzalone, John Surdakowski
How to Utilize Customizable Checkout on Shopify Plus
Whether it's an FAQ section, multistep vs. single-step, or scarcity timers, the strategy behind your shop's checkout experience is important. In this episode, John and David give their opinion on what factors should and shouldn't be considered at the checkout stage when using Shopify or Shopify Plus.
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: David Anzalone, John Surdakowski
Subscription Cancellations & Returns Strategy with Michael Joson, Avex Project Manager
We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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Meet Michael Joson, Avex Designs' very own Project Manager! Michael's last role was with a cannabis subscription box company. In this episode, he shares his insights on the best practices for supporting subscription returns and cancellations when it comes to customer retention, especially when the products are fragile.
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: David Anzalone, Michael Joson
All About Landing Pages
We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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Landing pages are a great way to create conversions for your products. In this episode, David and John explore the best practices for an efficient landing page when it comes to development, design, and copy. Also included in this episode is John's love letter to meat delivery company Butcher Box.
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: John Surdakowski, David Anzalone
Best Marketing Apps On Shopify
We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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The process of creating the most efficient marketing stack on Shopify can be intimidating. In this episode, we break down our seven go-to apps for email marketing, displaying UGC, and other various e-commerce marketing efforts.
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: John Surdakowski, David Anzalone
When Should Your Company Upgrade To Shopify Plus?
We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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One of the most common questions we get from brands is about when the right time is to upgrade from Shopify to Shopify Plus. Our answer: it depends. We go over the most important things to consider when thinking about if upgrading is the right choice for your company.
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: John Surdakowski, David Anzalone
E-commerce Email Marketing Do's and Don'ts (w/Morgan Mulloy, our Email Marketing Manager)
We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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How many emails should your brand send out every week? What are the best email practices for subscription-based brands? We answer these questions and more with the help of our guest, Morgan, who is Avex's very own email marketing manager.
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: John Surdakowski, David Anzalone, Morgan Mulloy
Data-Backed UX Design Decisions for E-commerce Brands
We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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Do e-commerce experts know it all? Not without data! We discuss how Avex uses data such as click heat maps and performance per acquisition source to help brands make smart decisions on improving their site's user experience and overall sales.
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: John Surdakowski, David Anzalone
Why E-commerce Brands Benefit from Agency Discoveries
We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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E-commerce discoveries are one of the newest ways Avex is helping brands in 2021. Before writing a single line of code, we understanding their business and technology needs to ensure we're recommending what's best for brands to scale and grow. Listen to find out more.
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: John Surdakowski, David Anzalone
17. E-commerce Predictions 2021
Among EVERYTHING that happened during 2020, e-commerce and online shopping accelerated at a rate we probably wouldn't have seen have seen for another year or two. John and David discuss this rapid progression and how that will impact e-commerce brands and consumers in the year ahead.
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: John Surdakowski, David Anzalone
16. Avex E-commerce Audits: Fire Dept. Coffee & Athletic Greens
Today, we conduct live audits of two e-commerce brands on Shopify and Shopify Plus: Fire Dept. Coffee and Athletic Greens. We look at how these brands leverage content, SaaS products, discounts, and merchandising to grow their business, while giving our thoughts on some opportunity areas.
Who wants us to review their site, next? Hit us up on Linkedin.
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: John Surdakowski, David Anzalone
15. E-commerce Conversion Funnel: How to Identify & Optimize (ft. Marco from Privy)
The e-commerce conversion funnel of today's D2C brands is anything but linear. Consumers go through dozens of digital touchpoints across paid, organic and social channels before committing to convert. Uncovering your consumer journey, more importantly the leaks, is crucial to maximize your marketing budget and optimize those channels accordingly. How? I sit down with Marco De Paulis from Privy to discuss.
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We'd like to thank our sponsor, Gorgias. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: David Anzalone, Marco De Paulis
14. Why E-commerce Brands Need to Double Down on Content
John and David do some "live" audits on this episode. We review the content use of 3 DTC brands crushing it in e-commerce: Lokai, Thread Wallets, and Thrills.
We discuss how these brands correctly leverage content and point out a few improvement areas , all while setting some ground rules for what what truly great content is and why it has a massive impact on e-commerce sales and growth.
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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.
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Connect With Us: John Surdakowski, David Anzalone
13. What's the Deal with Headless Commerce?
This podcast is run by Avex Designs: a design, development, and growth Agency specializing in Shopify Plus.
We'd like to thank our sponsor Gorgias. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: gorgias.grsm.io/avexoffer6592
Connect With Us: John Surdakowski, David Anzalone
12. Shopify App or Custom Development? The Classic Debate
Ever installed an app on your Shopify store that absolutely ruined your site speed or page layout? Shopify apps are amazing, but sometimes they don't function properly, impact site speed, and the high monthly fees can add up. Custom development is an alternative, but has a higher upfront cost. When is one more appropriate than the other? If you're a DTC Shopify merchant who struggles with this, we hope this episode helps.
This podcast is run by Avex Designs: a design, development, and growth Agency specializing in Shopify Plus.
We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
Connect With Us: John Surdakowski, David Anzalone
11. Why DTC Brands Shouldn't Sleep on SMS Marketing
On this episode, David and John talk about all things SMS. SMS marketing isn't new, but it's recently gained a lot of attention. With open rates as high as 99% (compared to email's 25%), it's no surprise brands and marketers are flocking to it as the best new way to engage with customers. Like every marketing tool, there's a right way and wrong way to leverage SMS. Sending too many messages, irrelevant content, poor targeting, the list goes on. We talk about great DTC brand examples, various SMS marketing solutions, and establish best practices for how to use it effectively. If you care about optimizing your customer experience, repurchase rates, churn reduction, and turning bad situations in positive ones, we got some goodies for you.
This podcast is run by Avex Designs: a design, development, and growth Agency specializing in Shopify Plus.
We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592
Connect With Us: John Surdakowski, David Anzalone
10. Leveraging Customer Acquisition & Retention for D2C Brands
Capturing new customers is challenging. Keeping them can be even harder. Plenty of brands who have only focused on paid media have trouble shifting gears towards improving their customer experience to build lifelong relationships.
On this episode, we discuss that strategies and difficulties eCommerce brands face with customer acquisition and retention. We also talk about these fields as a service offering from the agency perspective.
We stand by the position that eComm benchmarks are hard to judge performance by when D2C brands have high variance with vertical, price points, target marketing, and brand maturity. We believe acquisition and retention is the same. Newer brands will want to direct most of attention on building a customer base while optimizing their CAC. As they mature, it makes more sense to shift that attention towards increasing repeat customers and reducing churn. We find that brands who do reflect positivity on revenue, AOV, and CR.
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If you enjoy our content and want to see more, please consider giving us a follow and leaving a review. Positive or negative, feedback means the world to us!
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Avex Designs is an eCommerce web design, development, and growth agency. Our Growth X service is fully dedicated to driving retention and CLTV. If you';re D2C brand that's ready to step up customer retention, let's see how we can help with our CRO Audits. More info here.
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Connect With Us: John Surdakowski, David Anzalone
9. Interntional eCommerce on Shopify
John and David talk about International eCommerce on Shopify in part 1 of a series of episodes about such an important and complicated aspect of selling in digital. We review the new features announced at Shopify Reunite and how it makes the platform more viable than ever to support global brands. In addition, we discuss the various considerations, approaches, and logistics both brands and agencies must plan out when going international.
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If you enjoy our content and want to see more, please consider giving us a follow and leaving a review. Positive or negative, feedback means the world to us!
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Avex Designs is an eCommerce web design, development, and growth agency. Interested in our services? Hit us up on our website.
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Connect With Us: John Surdakowski, David Anzalone
8. Investing in Product Design to Solve Real Customer Problems (w/ Dustin Alper from Tracer, a VanyerX Company)
Designers takes notes, this is one of our best episodes yet. We sat down with Dustin Alper, an L2 Product Designer from Tracer, who shared his thoughts on how to best leverage UX/UI design to truly satisfy customer and business goals. We get into a variety of topics regarding continually optimizing digital experiences, listening to users and conducting research, and how information and content are the critical cornerstones to the specific nature of eCommerce design. If you're a designer passionate about usability, you'll want to listen to this!
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If you enjoy our content and want to see more, please consider giving us a follow and leaving a review. Positive or negative, feedback means the world to us!
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Avex Designs is an eCommerce web design, development, and growth agency. Interested in our services? Hit us up on our website.
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Connect With Us: David Anzalone, Dustin Alper