The Mom First Entrepreneur

MAKE MORE MONEY!

Let's be honest - you're in business to make money.  Once you have your perfect business idea and an audience you have access to that's willing and able to pay you, the next hurdle is your own mindset.  If it feels yucky to expect a profit for working your business, then you need to square it in your own mind so that you're able to ask your premium price.  

As busy moms, our time is precious.  In order to make money for your family that pays high profit for the amount of time spent, you have to stand in your expertise and command your premium profit.  Your price should reflect the result for your client, not an hourly rate, making sure you're making high profit for the time spent.

You, lovely mama, are a boutique.  Treat your business like the premium, high-end boutique you are and ask your price with confidence.  

I just got done with a swim in the ocean and I had to share this with you.  I have created my own dream life through the power of niching in business. 

I've always dreamed of the freedom to run away from my horrible upbringing and I've found a way to do it, and create my own amazing life.  I love helping my clients be more themselves, make more money, and really create what they really want from their own life.

It all starts with pinpointing the right niche.  Good news is, I can help!  I'm hosting a 4-day Pinpoint Your Niche Challenge in my Facebook group next week, September 14-17!  

It's not static - it's the ocean!  

The 2 most common mistakes I see when it comes to sales or discovery calls are extremely common and can completely derail your sale.

When you're jumping into messenger, don't immediately talk about your "program."  People don't care about your program unless you're already strongly established and the program is recognizable by name!  Focus on your potential client and their specific situation.  Keep it about them!  Really listen to what they're saying and what they need, then fill in your expertise.

The second mistake I see is letting imposter syndrome rule your discovery call.  Sales calls are a learned skill and nobody gets them right the first time - but the most important thing is to not let your insecurities tell your potential clients that they're doing fine without you, or that you should immediately give them a discount.  State your offer, stand in your expertise, and shut up!  Let them make the decision whether they need your services or not!

Letting it be easy and fun - giving up the tendency to make it way too freaking hard.  

When getting your online business going, it's a very common mistake to learn a new skill in order to start a business.  You won't feel like an expert, you'll feel like an imposter, and you won't be standing in your expertise.  Pick a skill, talent, or gift that you already have and niche down with that, into an audience that you have access to.

Make sure you're adding in fun, giving yourself permission to enjoy it!

What can you do to make your business feel easier today?  What can you do to make your business more fun? Then, let it be easy.  Don't burn yourself out by making it all too hard!

You owe it to yourself to show up for you business with high energy, but that doesn't look the same for everyone.  If I'm feeling low vibe before a call, I do a very silly jumping-up-and-down session until I laugh at myself.  That works for me because I'm usually very high vibe, but that may not feel right for you.  Maybe you need to be calm and relaxed, or strong and confident.  Whatever it is, make sure you are in the most pleasurable state of mind you can be in with your business.  Show up as yourself and your people will find you.  Let's face it - if someone is scared off by that, they weren't your ideal client anyway!

The more "you" you are, the more profit you will make!

One of the biggest mistakes many new entrepreneurs make is building a business that's full of hustle, not pleasure.  What happens then is that they burn out, thinking that being an entrepreneur is not right for them.

It doesn't have to be that way.  Build your business the way you want and use my hyperfocus model to make the maximum impact in the shortest amount of time possible so you can get back to being mom.  Don't get stuck doing 8 hours a day of busy work that's not really moving the needle forward.  Know your vision and your goals and work deliberately toward them.

Hamilton Reference:

For business DON’T be a Burr - be a Jefferson!  It's not doing you any favors to keep to the middle of the road.  It's time for you to stand for something.

How the more YOU you are, the more money you’re going to make…

Your people will identify with you, and those that aren’t your people will leave.

A shark was coming right at me!  Want to hear the rest of the story??

This is relevant to your business, though.  Fear is vital and necessary for moving to the next level in your business.  Success doesn't live in your comfort zone.  Fear doesn't have to be a bad thing.  Move through it and master it - you won't believe how amazing it feels to get through to the other side.

I'm rolling in my "rich b*tch" vibes today!  If you've been following my process towards Profit, Purpose, and Pleasure, then you've likely run into some thoughts like:

"Rich people are evil."

"Rich people are amoral."

"If I'm wealthy, I'm a bad Christian."

All of that is internal: money mindset issues.  When thoughts like that come up, allow yourself to feel them, but also really examine them and try to figure out where they really come from.  

Wealth doesn't have to mean just money either.  It can mean wealth of wisdom, comfort, and time with your loved ones.

Listen on for tips on how to pull on your own "rich b*tch" vibes!

When it feels like you've missed the mark with your offer, it doesn't necessarily mean that nobody wants your service or that your price is wrong - they just might not understand WHY they need your offer! 

Another reason, other than profitability, to do market research is to gather the pain points of your ideal clients, in their own words.  Then, use that wording in your marketing.  In your posts, emails, messaging, discovery calls, walk your potential clients through the problem they have and connect the dots to why they need you to solve that problem for them.  

Did you catch that?  Use their own words to market to them!  They will feel heard, understood, and connected to you immediately!

You're in business to make profit.  However, that doesn't mean just charging an arbitrarily high rate.

Competition is good - it means that there's money to be made doing what you want to do.  Do your market research and make sure that the niche you've chosen is profitable, and then make sure that you are packaging your offer accordingly.

Selling your services by hour or by session is not going to help you in the long run.  Set one rate, with one package.  No more piecing it together.

It's commonly taught that once you pick your niche, then you go and find your clients.  This is backwards!  

A critical piece of choosing your niche is choosing an audience that is WILLING and ABLE to pay you!  Do your market research among an audience that you already have access to.  It doesn't make sense to build a business for an audience that you don't already have access to.

Have you spent months, or even years, working way too hard on a business that's just not profitable?  Do you feel guilty spending time with your family instead of working?

There's a much easier way.  Lean into your existing skills, talents, and abilities.  What are some things that people come to you for?  What is it that you're really good at?  

My business is sort of on pause right now.  The protests of the past week have forced me to face my own Asian privilege and internalized racism.

Because of the way I have built my business, I'm able to scale back a little so I can put energy into learning how to do better and be better for my black brothers and sisters.

You can build your business this way too.  When you build a business that is high profit for the time spent, purposeful, and pleasurable that allows you time to be mom first, you also allow yourself to push pause when you need to.

I never thought I'd talk about this publicly, but here it is: my 7-year-old son and I were racially, verbally attacked and harassed because we are Asian.

I've been processing that experience for over a month and with the recent unrest, protests, and new lockdowns, it seems appropriate to speak out.

Messily.  

It's similar to doing the hard, messy, vulnerable things as a businessowner.  Listen on to hear a gem of advice for businessowners in this turbulent time.

"I just want clients to come to me - I don't want to show up every day, I don't want to hustle."

You don't have to hustle, but you do have to be consistent!  Consistency doesn't have to mean every day and it doesn't have to take a ton of time, but you do need to build relationships with your audience and show up consistently.  A couple of posts, and nothing else, isn't going to cut it.

Clients won't have much faith that you'll show up for them if you're not consistently showing up for yourself.  But, this does not mean that hustling harder is the answer.

One of the top concerns I hear from my clients is that they're worried about narrowing down their offer too far and missing out on potential clients.  Actually, the opposite is true.  If you niche down into your true expertise using your existing skills, talents, and gifts, you can confidently stand as the expert in your field.  Potential clients can tell if you're confident in your offer or not!  Offering too many different services is confusing and it erodes trust with your audience.  

Niching is the easiest way to make high profits in business.

Here are 3 key points I’ve learned in the last 13 years of helping women pinpoint their perfect business idea.  I began by helping women transition out of the adult industry and the way to do that was to make sure they were going to make high profit for the time spent.  Next was to add in the "Purpose" piece so they could feel really good about their work.

1.  Start with an existing skill or talent that you're already known for.  Don't waste your time learning something new that you won't be the expert in!

2. Start with an existing audience that you already have access to.

3. Solve one specific problem for that audience.  Don't dilute your offerings by trying to offer everything to everybody.

You have nailed your niche, crafted your offer, now it's time to build your audience and close your first clients.  

Kat shares her tried and true techniques for collecting raving fans and staying in integrity.  

Tweaking the copy on your website again won't do it.  Learning how to build the perfect funnel won't do it.  You need to show up consistently, build true relationships with your people, and walk them through step by step on how you can help them.

There's a weight around sales calls, but they don't have to be icky.  In fact, taking the pressure off and approaching calls with pleasure is far more likely to convert than grabby energy.

Objections are a natural result of interest in your offer.  Look at objections as an opportunity to start helping your people right away!  Connect the dots to move them through their pain and into the pleasure of letting you help them.  That is, if you're a good fit in the first place.  In this episode I'll walk you through some tips for addressing common objections including the money objection and the spouse objection.

I just got off an EPIC mastermind group call.  The main theme that kept coming up was making it harder than it had to be.  Letting perfectionism get in the way will wreck your productivity every time.  

The other day, my client shared that she was "rolling in pleasure" in her business.  By infusing pleasure into business, you are able to invite in more profits with ease and joy.

Join me for a walk in the park today as I model pleasure and talk about how that is essential while unfolding your business.  Profit is important of course, or your business won't be successful!  Your work needs to be purposeful so you feel fulfilled and inspired.  Where does pleasure fit in?  Release the grabby energy that comes from displeasure and stress and you will attract clients left and right.

Are you stuck spending hours, months, or even years trying to craft the perfect website, funnel, or freebie?  How's that working for ya?

Time and time again I've seen moms get stuck trying to build everything perfectly before they try to find clients.  It's safe to do that stuff because it feels like you're working on your business and moving things forward, but if you're not connecting with your people, how can you expect to find clients?

How are you going to know what problems your people need solved if you don't talk to them first?  

Don't fall into the tech trap of feeling busy, but spinning your wheels!

Before this most recent launch, I had launch trauma.  My joint boot camp with another coach (who I adore, by the way) had gone sideways and it was not pleasurable.  However, I stuck to my New Year's Resolution of failing big 10 times this year, regrouped, and came back to this 6 month mastermind, launched with pleasure and ease.  

I stuck with what felt good, I stuck to my commitment, and I filled all 8 of the spots with amazing women who are going to crush it, all while staying within my pleasure and unfolding with ease.

Listen for details on how I did it!

Instant confidence. What I hear is a struggle with confidence, imposter syndrome, knowing if you got this and here's a little taste of a quick tool that I use with clients.  Usually I go way more into detail and it's personalized, but I'm going to generalize it so that you can take advantage of this. Have instant confidence and unfold your business from a source of confidence and pleasure, because that's the kind of business that you want to have.

Join me for this powerful visualization tool to boost your confidence before a client meeting or whenever you're feeling low.

There's a reason why I continue to preach the 3 Ps: Profit, Purpose and Pleasure. 

Because it works!

I don't often talk about Return On Investment, or ROI, because it depends on what you put into it.

1.  You're not speaking to your clients' pain points.

2.  You're not moving them through to pleasure!

3. You're not making sure they know the consequences of staying stuck!

4. You're not grounding them in the pleasure of what happens if they change - with your help.

5. You're not bridging the gap so they know how you can help them.

Bottom line, these are the five bloody things that you have to actually do right to get clients. You must speak to your people's biggest pain points. You must speak to their ultimate wants and desires and lead them to pleasure. You need to have them feel the negative implication of staying where they are now. And the truth is, they don't want to stay where they are now or they wouldn't be talking to you and looking at your stuff in the first place. Then you want to move them to grounding into the pleasure of what happens when they make the change, hiring you to help them with their problems and make it better. And then you are going to bridge and connect the dots so they fully understand that you are the one that's going to move them from pain to pleasure and make their lives so much better.

We're all moms first - but here's how to balance that and your own purposeful, profitable, pleasurable business.

I'm going to talk about just that: exactly what a mom first business looks like, because I'm all about being mom first. I think it's so important. I absolutely love being mom first. While my son is young, of course, he's my biggest priority. And it means a lot to be able to be mom first, especially now, since we all are mom first. And that's why I create businesses that enable moms to be mom first. And that's why we talk about high profit for the time spent, it's really important to be able to do high profit for the time spent, which enables you to work less, and still bring in money for your family, for yourself, for your lifestyle, for your pleasure.

Part of a mom first business is unfolding a business that you truly want with pleasure, and taking care of that high profit so you only work a couple hours a day and bring in that consistent money that makes your life better. 

What are all the ways fear holds you back?

So we're going to go into a major Fear Buster today. I'm Kat McLead, your host with pinpoint your high profit high purpose business for mompreneurs, and the number one thing I see derailing moms on their business journey is fear. Or in life period, and we all experienced fear - I myself experience it. That's why, for my new year's resolution, it was to fail big 10 times this year, because that lets me know that I'm moving past my fear, just moving bigger. Because in your safe place, you're going to be exactly where you're at now. So if you want something different in your life, you want to create your dream life, then fear is going to be part of it. And we're not going to pretend it doesn't exist. We're going to move through it and transcend it and there is a way to do this. 

Journaling exercises: "My fears surrounding business serve me because they give me an excuse to..." and I want you to write a minimum of 20 reasons how they serve you. Because they do - they're giving you an excuse to stay safe, to not feel overwhelmed, to not fail to not have to put yourself out there. 

"I deeply fear and resent having a successful business because..."  and then whatever that list is, just let it all out.

And then, this is the key point, you want to go into each point, and then talk about how you're going to handle it.

Why charging is caring:

If you want to help people, then the most helpful thing to do is to sell your services because the truth is, that people value what they pay for. It's been said many times and it's because it's the truth people value what they pay for. So, when you learn to own your expertise and charge for your services, people are more likely to actually get value from them and implement, and I'm going to give a perfect example. I charge for my coaching. I'm amazing at coaching people. I've helped hundreds of people start successful businesses and I do not coach for free. I do give my free value in my free challenges and by all means, enjoy that and if you want customized support, you're going to pay for it.

So, if you want to help people, package up your service, actually hear your people's need. Take a skill that you already have, a viable skill, matching it with an audience who is able and willing to pay for it, and then solve their problem. Charge them to solve their problem. They're going to be happy to pay to have their problems solved. That is the truth. If my pipes were bursting right now and flooding into the room, I would be super happy to pay for a plumber to come fix the problem. And that's how business is. And here's the truth. People value what they pay for.

Pinpoint your perfect business with me, Kat McLead. In this training, you are going to learn how to pinpoint your perfect business. We are going to go deep into the four key steps for having a successful business as a busy mom.  You'll get to feel like a bad ass money maker and feel purposeful in your work. 

Here are the four key steps for starting the ideal high profit business as a busy mom. Step one, pinpoint your perfect business. Step two, instant access to future ideal clients. Step three, command your premium profit. And step four, craft the right offer. Have your clients excited to pay you!

You want a business that makes happiness, profit, and gives you an amazing sense of purpose.

The perfect business idea means marrying your gifts, skills and passions with the needs and desires of your future clients. And by making sure this is your right idea, by measuring it on the profitability index, you will have yourself a winner.

Pinpoint your perfect business with me, Kat McLead.  We are going to go deep into the four key steps for having a successful business as a busy mom.

You're in the right place if you're a mom that's been stuck on your perfect business idea and you are tired of months, if not years, going by with zero to show for it. Maybe you feel like more and more a part of you is just sinking down and missing. You've tried copying what you see working for others, but it has not been working for you. And you've tried all the lame online clarity exercises with zero results.

I'm going to show you exactly how to pinpoint your perfect business idea using my profit and purpose framework. That way you can have a successful business you've been longing for without learning any new skills. Yes, with the existing skills that you currently have. I've seen it time and time again, and you have the skills necessary for a high profit, high purpose, high pleasure business. 

You'll learn the three main mistakes that so many moms make that derail their entrepreneurial dreams, and you are going to avoid them so that you don't make these mistakes. Most likely, you've already made one of them. And that's okay. You'll learn exactly what to do. 

And at the end of the training, I'm going to share with you how you can build your own high profit, high purpose business with a simple step by step framework designed to be complete in 15 minutes a day. In this training, you will learn the four key steps of pinpointing your perfect high profit, high purpose business for you, a busy mom.

For this finale of Season 1 of the Mom First Entrepreneur Podcast, we're bringing you Day 4 of the Pinpoint Your Perfect Business Challenge.  

Today is step 4, which is crafting the right offer.  You need to know your audience, know your niche, and know their pain point.  Know how you are going to solve their problem.  Use their exact words in your marketing so that they know you're speaking directly to them.  Get them excited to pay you!

Welcome to day 3 of the Pinpoint Your Perfect Business Challenge!  Today we dive deep into money mindset and commanding your premium profit.

Yes, we're talking about money. Now, almost all of us love money, we want more money yet, there's a lot of conflict surrounding money. As I've worked with clients over a decade and with my own money stories, there's just a lot of energy surrounding money. 

It is true that people value what they pay for.  

The number one mistake I see that causes moms to stop running businesses, close them down or never launch them in the first place, is starting a business that was always going to make peanuts. Like, never more than $100 a month. One of my clients, she never made more than minimum wage busting her butt. She would have been better off with a J O B. So this is why focusing on profit, along with the other two Ps, purpose and pleasure are just so important.

How to have instant access to future clients. This is so important. It is so much harder for a new business when you're starting out to try and find your clients. 

The easiest way to have instant access to your future clients is to start with an existing audience that you have access to. It sounds super simple, yet it's counter to what's being taught. 

You want your audience to have the next two important key things in a viable target audience. And those two key things are the willingness and ability to pay. 

You're going to take that audience, you're going to run it through the three P's: profit, purpose pleasure. 

PINPOINT YOUR NICHE CHALLENGE

Part 1

I truly feel like it's our duty right now as moms, and we are very powerful - we raised beings that are going to be the next generation in the world. We are powerful! We've gone through birth. That's no fun thing. We've done a lot of stuff. We're powerful and it's our job to help others during this scary time by being an example of transforming all that negative emotion into success. Letting others see us hitting our success, making it happen, being an example for our families, and ourselves, to be leaders right now.

I'm going to guess that most of you moms are now in the same boat as me: being homeschoolers. Some of you might question if this is the right time to start a business, with all of the pandemic going around and people in huge anxiety, and I feel you. I understand where you're coming from and I want to reassure you that this is a perfect time to help people.