Katy Calls BS

Have you ever wanted to be further along in your business?

I'm sure the answer is yes because don't we all?

Sara Wiles and I are discussing so many aspects, the good and the bad, of starting and running a business when you want to be a human with a life. Not to mention a mother.

Listen to this episode now and save it for the days when you are feeling like you want to burn it all down. This is your permission to fail forward, figure out your path and do it all on your terms.

Sara Wiles is a Virtual Assistant Trainer, Business Mentor and Mindset Coach living in Sunny South Florida. She made her first $1M in 2022 working an average of 20 hours or less per week. She’s also a wife, mama, dog mama, exercise enthusiast, gun violence prevention activist, and four-letter word addict.

She has a free matchmaking service as well as The VA Starter Kit.

Connect with Sara:

So many women downplay their ambition and amazingness! They believe their success isn't worth sharing but it most definitely is.

Today we are talking to Joey Tracy, an IG consultant, about showing up in your chaos and mess so you can truly be flawthentic. It empowers other women to do the same thing.

Joey is an Instagram consultant who empowers women small business owners to show up as they are, where they are and be brave enough to level up without over thinking it. Her strength is content support and keeping it real in stories.

Connect with Joey:

Pricing is a hot topic in business. Most of us start having zero idea of what to charge for our skills.

Brittney and I are breaking down this topic across all industries. She believes in having a value to your service and feeling valued and taken care of financially. But when she hears a stylist charging $600-$800 for color, she sees a red flag.

We talk about setting prices based on the skills you bring to the table. As well as what it can do for you as you build your business.

I can't tell you how many people ask me about pricing their services and courses. It's one of the topics I cover in my course program and with 1:1 clients.

Tune in for this conversation and let me know what you think!

Connect with Brittney:

One audio will not make you go viral.

Want to know what will? This episode will share what you should be doing on social media.

If there was a magic bullet to skyrocket on Instagram, we wouldn't have social media managers.

I know you've all heard the different rules on social media.

• Post X amount of times a day

• This audio will make you go viral
• You need X number of followers to be successful

It's all BS.

Listen in to this conversation with one of my mentors, Shannon Mckinstrie. We cover lots of social media BS including some of the hottest topics.

Shannon is a social media mentor, manager, and strategist on a mission to help busy business owners simplify social media, get big results, and have fun marketing their business online through proven & organic strategies.

Connect with Shannon:

Tracy and I discuss the BS on having to “do it all” or do it the way they sell you.

You get way better results, have more fun, and build a *sustainable* business - even when you’ve only got a couple hours a day to work - when you focus on your personality tendencies and strengths and say NO to everything that’s not the Most You (like offers, marketing and sales strategies, and even how you work each day).

Tracy Stanger is an anti-hustle business coach who believes we shouldn’t have to choose between meaningful work and feeling fully present for motherhood and our own damn lives. She’s on a mission to prove we CAN have time for our dreams when we focus on RESULTS instead of just checking shit off a to-do list. Her Less But Better™ business strategy helps moms make more money and more impact, with more time for rest, and less stress.

It's a solo episode! A little business and life update.

Listen, I am not the coach who is going to tell you that you must do something in your business. I am here to provide information in my area of expertise with a little humor and levity.

This week I am breaking down the difference between memberships and courses. Want to know which one might be the next best step for your business? Listen in!

If you are wondering, I don't think you need either one. I break down the difference between the two, give you some ideas of different courses/memberships and where to go from here.

This podcast episode is meant to feel like we are having a conversation. If you've ever wondered how my brain works, welcome.

We're all about breaking down the BS of different topics and shooting straight. All while sprinkling in some tips to make progress. I am not an expert on memberships but I am an expert on courses. I've mapped out curriculum in educational settings and with service based entrepreneurs. Take what works, leave what doesn't!

Here's the link to the episode I mention:

Have you ever wondered what the secret to social media success is? Hint: It's your community.

Join us as we discuss the value of relationships in this online world with Jenny. Being an online business owner or being the one person responsible for social media can be pretty isolating. Jenny shares how and why we don't need to do this alone.

Jenny Weekes is a marketing and social media consultant that could talk strategy all day long. She helps both government agencies and small businesses streamline their strategies to elevate their online presence. She has spent more than 20 years in public safety and has a strong duty to serve, which is why she loves working with her clients and watching them succeed. She is also a wife, girl mom, lab lover, PNW dweller, bookworm, coffee addict and am happiest on, in or near water.

Connect with Jenny:

Seems crazy to talk about client gifting in September but truthfully, we should be treating our clients all year long. Client gifting is one of the things that can be outsourced in your business to someone like Beth. You will get a personal and amazing experience! Plus there are business benefits to branded gifts. Join us as we dive into creating a personal experience for your clients.

Beth is the founder of Wood & Co Studio. They create a stress-free, seamless experience for small business owners who want to celebrate their clients with intentional, personalized and branded gifts they will love and use.

Connect with Beth:

Emma and I cover a ton of different pieces of the online business space clearing up plenty of BS along the way. Her experience as an engagement specialist brings a different perspective to social media and online business because she and her team are constantly in other accounts. They see the ins and outs of all the things online.

Emma says: So many people are full of shit. The lack of transparency blows me away. I am grateful that we're starting to see old bro marketing tactics die out, but again and again I have people come to me saying they were brutally burned by some of the most well-known players in the game and felt like they were set up to fail. It's just not that hard to freaking communicate and show receipts. 

At the end of the day, we all started our businesses for some form of freedom. Yet so many people are struggling behind closed doors. We can't keep putting on these shiny happy faces or else we WILL set ourselves up to fail.

Emma Barrera (she/her) is the Founder & CEO of Right Hand Glam, The Engagement Agency, which supports scaling entrepreneurs in increasing brand awareness, organically growing their following, and converting conversations to cash. Over the past three years, Emma has scaled to a multi-six figure agency with a full-time employee and six contractors. She has been a TEDx and HOBY speaker, and has served over 250 clients and 100 students through DFY services, mentorship, and her program, The Engagement Academy, which gives service providers the tools, tech, and tenacity to add engagement to their product suite!

Connect with Emma:

Ready for a social media refresh? Or maybe you are feeling overwhelmed trying to run a business AND take care of social media marketing.

Y'all know I love to talk about all the BS on social media. This week we are talking to Laurie from Elevate Marketing Strategy.

We talk about what to focus on and what to avoid doing on social. Plus she shares lots of tips and tricks to maximize your efforts because all of us are busy.

A must listen if you are feeling overwhelmed by it all and need a reset.

Laurie utilizes more than two decades of expertise in digital strategy, content creation, and social media. She builds sustainable and measurable marketing programs for nonprofits, independent schools, and small businesses. Laurie is a results-driven and creative thinker skilled at building and innovating on ideas, programs, and teams, and is passionate about driving measurable results through key account marketing approaches to build awareness and brand loyalty. She holds a M.B.A. from Fordham’s Gabelli School of Business in New York City and a B.S. from the University of Maryland, College Park.

Find Laurie here:

Social media feels like a lot sometimes. Ok, maybe all the time.

Join me in a conversation with Emily Schwalbach as we discuss the BS of the Instagram Hustle and how to find your minimum on social media.

Gone are the days of posting until you are burned out. Emily shares tips and tricks for how she balances Instagram marketing and life.

Emily is an Instagram Consultant who specializes in making marketing and growing your business simple. She started her career as a Kindergarten teacher but left after she had her first son and has been in marketing for the past 7 years. After failing face first in an MLM because she refused the “hey girl” DM strategy, she learned to market successfully without those gross strategies and has supported 800+ business owners to simplify their own social media strategy in 1:1 consulting, team trainings and a low-cost social media membership I co-founded, Social Squad Society.

I have been thinking about sharing this for a long time.

Like 6 months-ish. That's about how long I have been struggling in my personal life. A lot longer for business.

The truth is that business and life are freaking hard! Some days are amazing, blissful and beautiful while other make you want to burn it all down. Listen to this update on my life and business in the past year or so. I promise it's probably not what you think. Unless you are part of my inner circle and already know!

Be sure to tune in weekly for new individual and guest episodes!

In the meantime, you can find me here:

I know you've heard this. 

A course is a great source of passive income! 

Well, yes and no. It can be but I think it depends on the type of course you create and how much effort you really want to put into it.

Tune in to hear how we breakdown passive income and share tips to make your offer more passive.

I would love to hear whether you think a course is passive income or not. Answer the poll on Spotify or DM me on IG, @themillersocial

Don't forget to grab your seat for my FREE workshop on March 2. We are covering different types of course and will end with verifying your course idea. Trust me, it will be full of info you can use! 

Obviously launching anything on social media is an involved process. This episode touches on where to get started and using different pieces of content to bring the right people into your offers. 

We cover: 

-when to start talking about your offer 

-the types of content to create (my tried and true 3) 

-using a variety of content to bring in different people to your offers

New workshop open! 

It looks easy, but is it?

Course creation is an involved process and lots of the experts and gurus leave out a few things that you should know before you create a course. We are diving into those in today's episode. 

We cover:

• What equipment you really need to create a course
• The backend costs they don't tell you about
• Bust some myths about launching
• To Beta or not?
• And whether you really can create a course

**Our giveaway ends 2/14/23. Be sure to enter by rating and reviewing the podcast on Apple or Spotify OR you can tag me on stories when you listen! You will be entered for a social media audit or a Power Hour!**

Connect with Katy:

One of the biggest mistakes I see in the course creation, course development world, is someone picking their course type first.

In today's episode, we are breaking down the 3 course types you should work towards in your business and the mistakes people make along the way. 

3 Course Types:

Signature Course (the BIG one)

Focused Course 

Mini Course (Listen to hear why this is Katy's favorite!)

Whichever course you create, know that there are many different ways it could look and be delivered. Creating a course is an involved and sometimes complicated process. Katy can help you get started with course creation services.

Check out more information here:

The loud voices in any industry will tell you what you should be doing. Listen to this replay episode of one of the first episodes of the show. It's a good reminder about the gurus and experts online. 

Don't forget to tag me when you listen! Take a screenshot and tag @themillersocial so I can share on my Stories.

You can find Katy online:

2022 has been a year. My business has gone through a lot this year especially as I navigated burn out. In this episode I will share the 10 things to give up doing on social media for 2023. These tips will save your sanity as you figure out your 2023 social media strategy.

The list includes everything from strategy to how you run your business. If you have been frustrated by social media this year, hello everyone, am I right? Then this episode is a must listen.

Let me know which one you are giving in the new year. 

I mention a couple podcast episodes, check them out here:

Have you been frustrated by the coaching industry? Today we are diving into the difference between a coach, consultant and mentor. We also discuss this largely unregulated industry and how to navigate investing in a coach that works for you. 

My guest, Faith Burtamekh, is  the founder and visionary behind Faith Marie & Co. She has 20+ years of coaching experience and just a few more than that of life experience. Her friends like to refer to her as a former teacher and principal turned serial entrepreneur. 

Faith’s clients are creative entrepreneurs who are overwhelmed by their own great ideas, struggle to execute their plans and want a simple system for scaling their business more sustainably. So they stop feeling bogged down and scattered, and finally feel confident and achieve their goals. 

She lives in Phoenix, Arizona with her  husband and daughter, and their dog, Moonee. Faith is obsessed with all things buffalo plaid, personal development, and office supplies. I love a good fine point gel pen and a fancy notebook.

What you should know about her: She loves simple systems and routines because they’re one of the fastest ways to get yourself out of a rut and into a new habit. Faith has spent years honing her coaching skills and developing her active listening. So, you know you’re in good hands! But more than that, she has a huge heart for her clients. 

Faith loves nothing more than helping a stressed out, overworked, yet ambitious woman to redefine success and their belief in themselves, so that they disrupt and dominate their industry,make a bigger impact with using the skills they’ve mastered, and get paid top dollar for the value they deliver.

Connect with Faith:

Today we are talking with Jen Paterson from Dollar Divas. Our conversation takes us from the BS of NOT paying yourself in your business, where to start and all the way to money mindset. I know money is a tricky topic for many. Jen helps break it down in a way that makes sense and gives practical tips to get your money in check.

Jen Paterson is a Money Coach for Mompreneurs on the verge of six figures in their service-based businesses. Through her signature program, The Coach’s Simple Money Roadmap, Jen helps her business coach and marketing manager clients increase their take home pay without sacrificing business growth, oh and she’s adamant about keeping the money stuff as simple as possible because her clients have other/little humans to look after and keep alive too! As a mom-entrepreneur with a coaching business and two littles napping in the other room, Jen walks her simple money management talk (because she has no other choice) and she wants you to learn how simple, yet important, getting your business finances whipped into shape should be.

Find out more about her programs and offers here:

Reels have changed A LOT since they launched in the US in 2020. They aren't going anywhere but what do we do now that more people are creating them and using short form video to market their businesses?

Join me as I chat with Allison from Wolf Dog Marketing about the current state of Reels, what we can do when we feel frustrated or discouraged by them and how to create a sustainable creation plan.

Allison is half of Wolf Dog Marketing, a boutique Digital agency offering Web Design, Branding, Social Media and Content Creation. She runs all things Social Media and Content Creation.

You can check them out here:

This week we are diving into Sexy Sales Funnels, what they are, how you use them and why you may not need it right away. Grab a coffee and listen to my conversation with Kathy Stowell, owner of Bliss Beyond Naptime.

She is a business coach for mom coaches. She helps her clients get clarity on their niche, messaging and creating a signature coaching offer that delivers tangible results to their ideal clients while implementing a simple, organic marketing planet inspired by their human design and bliss.

With her background as a simplicity and creativity coach, seven years' experience teaching moms how to coach moms to bliss, her superpowers also include sniffing out over-complicated so you can build the business of your dreams with ease, self-confidence and loads of down time to connect with your loved ones - and yourself.

Kathy lives in the cozy mountain town of Nelson, British Columbia with her mountain-loving man, their two teenagers and two mini-dachshunds. She's obsessed with Game of Thrones, triple shot lattes and getting today's wordle in less than four tries.

You can connect with Kathy here:

Join us on this week's episode as we discuss branding and website design with Katy's brand/website designer and one of her best friends!

While we could talk for hours, today we are focusing on the BS behind having "just a logo" for your business.

Natalia is a coffee-obsessed, Colombian design pro + strategist. Her company, Power Up Brand + Design, creates powerful brands, websites, and custom Canva templates that empower you to look like the pro you are, charge what you deserve, and build a thriving business that fits your life. Power Up is all about building your brand and business that looks gorgeous and is strategically built to attract your ideal clients and make a bigger impact. 

You can connect with Natalia here:

This week we are talking with Dubsado Specialist, Anna Bradley about the power of automations in your business.

Anna is wife to Dave and mom to four, not so little anymore, humans. She’s the CEO of Most Sincerely Anna where she loves helping Online Service Providers gain clarity and direction in their business by using Dubsado Systems, all with a unique focus of keeping relationship as the focus.

We naturally assume that automation equals less connection. Far from it! Automation can lead to deeper relationship building and I have 3 tips for doing that!

You can find Anna online at the following links:

Today our guest is Olivia from Olivia Ogren-Hrejsa Photography. She is an expert photographer designing portraits for families and business owners in North Texas. We are calling BS on disposable images your family never sees or your business doesn't need.

Listen as we discuss the value of family and business photography so those milestones don't just stay in your phone. 

You can find Olivia online here:

Amanda is a teacher consultant with over 9 years of experience as a teacher in 3 different countries. She is using her experiences and training to help overwhelmed teachers with planning, behavior and balance. 

Today she is calling BS on teacher training and how teacher training rarely prepares you for a classroom. Teachers learn an incredible amount with on the job training as they struggle to figure out their teaching style, maintain boundaries and learn how to teach everything.