
The Shift Spotlight!
By The Shift Spot

The Shift Spotlight!Aug 16, 2023

August 16 - Leading Across Generations: Navigating the Multi-Generational Workplace!
Did you know that there can be up to 5 generations all working together in today’s workplace?
We just dropped some nuggets of amazing wisdom on our virtual stage today in our free event that navigates how to work with the different generations, "Leading Across Generations: Navigating the Multi-Generational Workplace."
Here's what we covered:
🤝 Fostering Communication and Collaboration
💡 Adapting Leadership Styles
🚧 Bridging the Generational Gap
🌐 Mentoring and Succession Planning
If tuned in today, you got a shot at winning a FREE $5,000 gap analysis! 😲
Missed the event? No worries! For the month of August ONLY we are opening our doors at The Shift Spot to share this amazing information. Here is the replay link:
Mark your calendar for our next one on Wed., August 23 at 11 am EST, where we're covering Change Leadership: Effective Strategies for CEO's & Business Owners! 🌐 Secure your spot here: https://www.theshiftspot.com/win/
This insightful event was hosted by The Shift Spot (www.TheShiftSpot.com), a CEO coaching and peer advisory community and the place to go to make radical shifts in your business AND your life! 🌟
About the Speaker: For over 30 years, Mike has helped both small & Fortune 500 companies discover the root causes of the people-problems that were slowing their company’s growth. He has found that the best solutions result from Executive Coaching, People Skills Training, and Improved Strategy Execution.
Before launching Bench Builders, Mike held senior HR roles at Shaw and Mohawk, both Fortune 500 companies.
Mike is a Certified Executive Coach. He holds a B.S., in Psychology from the University of Tennessee-Chattanooga and an M.Ed., in Human Resource Development from Vanderbilt University. He is a SHRM Senior Certified Professional (SHRM-SCP) and Certified Compensation Professional (CCP). He is also certified to administer and facilitate DiSC® Profile Workshops and Assessments. Mike also serves as the President of the International Business Council.
Mike loves everything about his work, but he’s most excited about finding the right combination of proven strategies & creative solutions to help CEO’s create thriving companies.

August 9 - Effective Strategies for Talent Acquisition & Retention!
Get ready to dive into the secrets of how to attract, hire and retain the right talent in a changing landscape! Join us in this episode as we uncover the tough truth’s you need to hear about your hiring process as a business owner or CEO! 👍
We Covered:
🚀 The secrets of having the ULTIMATE edge in building a rockstar team that's both skilled and super motivated!
🔝 Why employer branding is like the flashy cape that attracts the RIGHT talent to your doorstep. Budgeting for it? Oh, you betcha!
🎯 Oh, and those recruitment strategies? Brace yourself for the BEST ones! We unveiled the ultimate playbook on hitting your dream candidates right in the bullseye!
🌟 Streamline that application process? Check! We've got you covered with the Jedi tricks for enhancing the candidate experience. 😎
𝐇𝐞𝐫𝐞 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐚 𝐟𝐞𝐰 𝐚𝐭𝐭𝐞𝐧𝐝𝐞𝐞𝐬 𝐡𝐚𝐝 𝐭𝐨 𝐬𝐚𝐲:
“𝑇𝘩𝑖𝘴 𝘤𝑜𝘯𝑡𝘦𝑛𝘵 𝘸𝑎𝘴 𝘳𝑒𝘢𝑙𝘭𝑦 𝑣𝘢𝑙𝘶𝑎𝘣𝑙𝘦 𝘵𝑜 ℎ𝘰𝑤 𝐼 𝑐𝘢𝑛 𝑖𝘮𝑝𝘳𝑜𝘷𝑒 𝑚𝘺 𝘩𝑖𝘳𝑖𝘯𝑔 𝑝𝘳𝑜𝘤𝑒𝘴𝑠 𝑎𝘯𝑑 𝑠𝘩𝑜𝘸𝑒𝘥 𝘮𝑒 𝑤𝘩𝑎𝘵 𝘪𝑠 𝑚𝘪𝑠𝘴𝑖𝘯𝑔 𝑎𝘯𝑑 𝑤𝘩𝑦 𝑤𝘦 𝘢𝑟𝘦 𝘯𝑜𝘵 𝘮𝑎𝘬𝑖𝘯𝑔 𝑡𝘩𝑒 𝑟𝘪𝑔𝘩𝑡 ℎ𝘪𝑟𝘦𝑠 𝑡𝘩𝑎𝘵 𝘴𝑡𝘪𝑐𝘬.”
“𝐼 𝑟𝘦𝑎𝘭𝑙𝘺 𝘦𝑛𝘫𝑜𝘺𝑒𝘥 𝘵ℎ𝘦 𝘤𝑎𝘴𝑢𝘢𝑙 𝑎𝘵𝑚𝘰𝑠𝘱ℎ𝘦𝑟𝘦 𝘢𝑛𝘥 𝘣𝑒𝘪𝑛𝘨 𝘢𝑏𝘭𝑒 𝑡𝘰 𝘰𝑝𝘦𝑛𝘭𝑦 𝑎𝘴𝑘 𝑞𝘶𝑒𝘴𝑡𝘪𝑜𝘯𝑠, 𝘢𝑛𝘥 𝘤ℎ𝘪𝑚𝘦 𝘪𝑛 𝑡𝘰 𝘨𝑒𝘵 𝘮𝑦 𝑠𝘱𝑒𝘤𝑖𝘧𝑖𝘤 𝘏𝑅 𝑖𝘴𝑠𝘶𝑒 𝑎𝘣𝑜𝘶𝑡 𝑒𝘮𝑝𝘭𝑜𝘺𝑒𝘳 𝘣𝑟𝘢𝑛𝘥𝑖𝘯𝑔 𝑎𝘯𝑠𝘸𝑒𝘳𝑒𝘥 𝘣𝑦 𝑎𝘯 𝘦𝑥𝘱𝑒𝘳𝑡. 𝘐 𝘸𝑎𝘴 𝘴𝑢𝘳𝑝𝘳𝑖𝘴𝑒𝘥 𝘵𝑜 𝑙𝘦𝑎𝘳𝑛 ℎ𝘰𝑤 𝑚𝘶𝑐𝘩 𝘤𝑜𝘮𝑝𝘢𝑛𝘺 𝘤𝑢𝘭𝑡𝘶𝑟𝘦 𝘩𝑎𝘴 𝘵𝑜 𝑑𝘰 𝘸𝑖𝘵ℎ 𝑙𝘰𝑤𝘦𝑟𝘪𝑛𝘨 𝘵𝑢𝘳𝑛𝘰𝑣𝘦𝑟 𝑟𝘢𝑡𝘦𝑠 𝑎𝘯𝑑 𝑟𝘦𝑎𝘭𝑖𝘻𝑒 𝑤𝘦 𝘢𝑟𝘦 𝘯𝑜𝘵 𝘥𝑜𝘪𝑛𝘨 𝘦𝑛𝘰𝑢𝘨ℎ 𝑖𝘯 𝘰𝑢𝘳 𝘣𝑟𝘢𝑛𝘥𝑖𝘯𝑔 𝑡𝘰 𝘱𝑜𝘳𝑡𝘳𝑎𝘺 𝘵ℎ𝘢𝑡 𝑒𝘷𝑒𝘯 𝘵ℎ𝘰𝑢𝘨ℎ 𝑖𝘵’𝘴 𝘢𝑛 𝑖𝘮𝑝𝘰𝑟𝘵𝑎𝘯𝑡 𝑝𝘢𝑟𝘵 𝘰𝑓 𝑚𝘺 𝘤𝑜𝘮𝑝𝘢𝑛𝘺.”
If you caught yesterday's event LIVE, you snagged a chance at a FREE $5,000 GAP ANALYSIS.
Mark your calendars for next Wed., August 16 at 11 am EST, where we're cracking the code on the Multi-Generational Workplace! 🌐Reserve your spot: https://www.theshiftspot.com/win/
This event was hosted by The Shift Spot, a CEO coaching and peer advisory community and the place where business owners go to make radical shifts in business and in life! Visit www.TheShiftSpot.com and let's embark on a journey of radical shifts in business and in life! 🌟
About the Speaker: For over 30 years, Mike has helped both small & Fortune 500 companies discover the root causes of the people-problems that were slowing their company’s growth. He has found that the best solutions result from Executive Coaching, People Skills Training, and Improved Strategy Execution.
Before launching Bench Builders, Mike held senior HR roles at Shaw and Mohawk, both Fortune 500 companies.
Mike is a Certified Executive Coach. He holds a B.S., in Psychology from the University of Tennessee-Chattanooga and an M.Ed., in Human Resource Development from Vanderbilt University. He is a SHRM Senior Certified Professional (SHRM-SCP) and Certified Compensation Professional (CCP). He is also certified to administer and facilitate DiSC® Profile Workshops and Assessments. Mike also serves as the President of the International Business Council.
Mike loves everything about his work, but he’s most excited about finding the right combination of proven strategies & creative solutions to help CEO’s create thriving companies.

What to Expect on Upcoming 4-Part HR Virtual Series About How to Win the Talent Game!
🎉 Calling all visionaries, business owners and forward-thinking CEOs! 🎉
Are you ready to level up your talent game and revolutionize the way you attract, hire, and retain top-notch employees in today's ever-evolving landscape? Well, get ready to buckle up, because we've got some exciting news that'll blow your socks off! 🧦🚀
The Shift Spot™, a CEO coaching and peer advisory community, is thrilled to bring you a sneak peek of our upcoming 4-part virtual class, "How to Win the Talent Game: Practical Tips for Attraction, Hiring & Retention in a Changing Landscape." And trust me, this is no ordinary masterclass – it's a game-changer! 🌟
In our fast-paced world, finding and keeping exceptional talent can be a real challenge. But fret no more! We've teamed up with HR Expert, @Mike O'Neill, to reveal the industry's best-kept secrets and practical tips that will empower you to build a dream team that'll take your company to new heights. 🚀💼
He'll be dropping some truth bombs and sharing invaluable insights that'll transform the way you deal with your employees – forever! From attracting top talent like moths to a flame, to mastering the art of seamless hiring, and finally, holding onto your superstars like a champ, this series has got it all! 🌠💪
The best part is this virtual class is absolutely FREE! That's right – zero dollars, zilch, nada! We believe this topic is SO IMPORTANT to business owners like you, that we are opening our doors for the 2nd time EVER to give you a sneak peak of a small part of what we do at The Shift Spot™, so we've waived the cost. 🆓💯
Get ready to mark your calendars for the upcoming event, where our experts will share their wisdom and leave you feeling inspired, equipped, and ready to take on the talent challenges of today's dynamic business world. 🗓️🎯
Again, admission is FREE, but registration is required. Sign up to reserve your seat today! https://www.theshiftspot.com/win/
Enjoy our podcast teaser on all the goods that will be covered starting August 9 at 11 a.m. EST! See you soon, trailblazers! Let's win the talent game together! 🏆🌟 https://podcasts.apple.com/us/podcast/what-to-expect-on-upcoming-4-part-hr-virtual-series/id1666972276?i=1000622436201
ABOUT THE SPEAKER:
For over 30 years, Mike has helped both small & Fortune 500 companies discover the root causes of the people-problems that were slowing their company’s growth. He has found that the best solutions result from Executive Coaching, People Skills Training, and Improved Strategy Execution.
Before launching Bench Builders, Mike held senior HR roles at Shaw and Mohawk, both Fortune 500 companies.
Mike is a Certified Executive Coach. He holds a B.S., in Psychology from the University of Tennessee-Chattanooga and an M.Ed., in Human Resource Development from Vanderbilt University. He is a SHRM Senior Certified Professional (SHRM-SCP) and Certified Compensation Professional (CCP). He is also certified to administer and facilitate DiSC® Profile Workshops and Assessments. Mike also serves as the President of the International Business Council.
Mike loves everything about his work, but he’s most excited about finding the right combination of proven strategies & creative solutions to help CEO’s create thriving companies.

Elevate and Delegate - The Keys to Advancement!
🎙️ Get ready to dive into the secrets of building a high-performing organization! Join us in this episode as we uncover how to advance your organization through elevation and delegation! 👍
Here's what we cover:
✅How to define clear metrics and goals per job description and tie it to reviews and employee feedback.
✅Using metrics to delegate and have the right staff in the right roles.
✅Q&A on how to become the leader you’ve always wanted using metrics.
From crafting powerful organizational structures to connecting the dots between measurements and roles, we've got you covered! Don't miss out on this transformative episode, where we reveal the blueprint for a high-performing organization that thrives on accountability and delivers remarkable results. 📈💼
Hosted by The Shift Spot, a CEO coaching and peer advisory community and the place where business owners go to make radical shifts in business and in life! Visit www.TheShiftSpot.com and let's embark on a journey of radical shifts in business and in life! 🌟
About the Speaker: Joshua Shale has over 25 years of experience in data, software, and technology businesses, focusing on Organizational Management, Operations, Marketing, and Strategy. Joshua was recently a co-founder and COO of Speedeon Data, where he was the Integrator for a successful EOS® implementation leading to revenue growth from $2MM to over $20MM. Before Speedeon Data, Joshua held positions at VoltDelta in Product Management, Marketing, and Development in the data and contact center lines. Joshua has additional experience in SaaS software platforms, Marketing Technologies, and Enterprise Software. Additionally, as a Five Year Member of Vistage, Joshua has had an up-close experience with various additional businesses, including manufacturing, business services, and distribution. In his free time, Joshua enjoys running, lifting and biking and loves to watch his son excel in cross-country, basketball and track.

How to Structure the Organization to Manage by Accountability and Results!
Discover the blueprint for a high-performing organization driven by accountability and remarkable results. In this session, we delve into the art of structuring your organization to foster a culture of ownership, transparency, and achievement.
In this episode, we cover:
✅The most effective and efficient organizational structure.
✅How different measurements are tied to specific roles.
✅KPI’s by level: high numbers at the executive level, granular numbers, and the execution level. And so much more!
Don't miss out on exclusive opportunities like this to learn from industry experts, gain practical skills, and network with like-minded professionals. That is our sole mission at The Shift Spot! For more information, visit www.TheShiftSpot.com and see why it’s the place where CEO’s and business owners go to make radical shifts in business and in life!
About the Speaker: Joshua Shale has over 25 years of experience in data, software, and technology businesses, focusing on Organizational Management, Operations, Marketing, and Strategy. Joshua was recently a co-founder and COO of Speedeon Data, where he was the Integrator for a successful EOS® implementation leading to revenue growth from $2MM to over $20MM. Before Speedeon Data, Joshua held positions at VoltDelta in Product Management, Marketing, and Development in the data and contact center lines. Joshua has additional experience in SaaS software platforms, Marketing Technologies, and Enterprise Software. Additionally, as a Five Year Member of Vistage, Joshua has had an up-close experience with various additional businesses, including manufacturing, business services, and distribution. In his free time, Joshua enjoys running, lifting and biking and loves to watch his son excel in cross-country, basketball and track.

You Can’t Manage What You Can’t Measure! The Shift Spot
📢 Master the Art of Measurement: Unleash the Power of KPIs and OKRs for Ultimate Success! 🎯💪 Ready to drive unprecedented success for your team? Learn the secrets of effective management and create a high-performance environment with clear expectations, accountability, and exceptional results. 🚀 In this episode, we cover: ✅ Drive clear expectations for your staff. ✅ Best practices for using KPIs and OKRs. ✅ The 5 basic rules of KPIs. ✅ Why numbers matter: Quantitative vs Qualitative. And much more! Don't miss out on exclusive opportunities like this to learn from industry experts, gain practical skills, and network with professionals. Join us at The Shift Spot , the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.

The Balance Between Authority & Responsibility: Understanding True Accountability. The Shift Spotlight!
Shift Your Operations to Get The Results You Expect & Deserve
In today's edition, we delve into a topic that holds immense importance in any endeavor: "The Balance Between Authority & Responsibility: Understanding True Accountability."
We take a deep dive into the core definition of accountability and explore why it truly matters. Additionally, we shed light on practical ways to measure and monitor accountability to drive success and progress. Discover how to empower your team by granting them the necessary authority while ensuring they take responsibility in a manner aligned with your vision.
Also covered:
✅The true definition of accountability and why it matters.
✅How to measure and monitor to drive accountability.
✅How to give your staff the authority to execute, and take responsibility the way you want to see it done.
Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!
About the Speaker:
Joshua Shale has over 25 years of experience in data, software, and technology businesses, focusing on Organizational Management, Operations, Marketing, and Strategy. Joshua was recently a co-founder and COO of Speedeon Data, where he was the Integrator for a successful EOS® implementation leading to revenue growth from $2MM to over $20MM. Before Speedeon Data, Joshua held positions at VoltDelta in Product Management, Marketing, and Development in the data and contact center lines. Joshua has additional experience in SaaS software platforms, Marketing Technologies, and Enterprise Software. Additionally, as a Five Year Member of Vistage, Joshua has had an up-close experience with various additional businesses, including manufacturing, business services, and distribution. In his free time, Joshua enjoys running, lifting and biking and loves to watch his son excel in cross-country, basketball and track.

Uncover the Power of Your Brand to Drive Growth! Part 5 of Marketing Intensive The Shift Spot
Are you ready to take the power of marketing into your own hands and grow your business in any market? The Shift Spot (www.TheShiftSpot.com) is proud to sponsor this 5-Part Marketing Intensive: Unlock the Secrets of Marketing Success: Discover the Top 5 Growth Strategies That Every Business Needs to Excel and Thrive in Today's Uncertain Economy! The Shift Spot is a CEO coaching and peer advisory community and for the first time ever is opening its doors to just one aspect of our community and that is EXPERT SPEAKERS. On this event, expert CMO, Ken Murray covers the top growth strategies you NEED to be doing as a CEO or business owner that work in any market! This is Part 5: Uncover the Power of your Brand to Drive Growth! We covered: ✅Why talking about your brand doesn’t work and what to do instead. ✅How to brand in a way that is authentic to you and aligns with your vision (and pocketbook). ✅Why mission statements are out and your big purpose is in. ✅How to create an “employer brand” in today’s economy to attract, hire and retain the BEST talent in a tight labor market. ✅The fastest way to become a powerful brand. And so much more. Here is what a few attendees had to say: “This was great. I can't stop taking notes.” “Really valuable information, thank you for hosting this.” If you are a business owner or CEO who wants to attend your first event for FREE, visit www.TheShiftSpot.com for details!

How to Thrive Not Survive in the Digital Era! - Part 4 Marketing Intensive - The Shift Spot
Are you ready to take the power of marketing into your own hands and grow your business in any market? The Shift Spot (www.TheShiftSpot.com) is proud to sponsor this 5-Part Marketing Intensive: Unlock the Secrets of Marketing Success: Discover the Top 5 Growth Strategies That Every Business Needs to Excel and Thrive in Today's Uncertain Economy! The Shift Spot is a CEO coaching and peer advisory community and for the first time ever is opening its doors to just one aspect of our community and that is EXPERT SPEAKERS. On this event, expert CMO, Ken Murray covers the top growth strategies you NEED to be doing as a CEO or business owner that work in any market! This is Part 4: How to Thrive (Not Survive) in the Digital Era! We covered: ✅The single most important skill set that is more powerful than AI. ✅How to leverage AI for marketing in today’s business world. ✅The marketing technology tools you need to thrive! ✅What is a marketing tech stack and how to create the right one for your brand. ✅Content is King: Create content that your audience loves (and engages with!) to build a strong brand. And so much more. Here is what a few attendees had to say: “This is super valuable.” “Very relevant and valuable information.” “Great presentation. Great information. Great forum. Thanks for hosting this event.” If you are a business owner or CEO who wants to attend your first event free: https://www.theshiftspot.com/win/

6 Steps of Profit Boosting & Other Top Growth Strategies with Marcia Riner - The Shift Spot Light!
Today’s episode with Marcia Riner was amazing as she shared with us:
✅The 6 Steps of Profit Boosting!
✅How to Plan for an Exit Strategy!
✅And so much more!
If you are interested in learning more about increasing profits, driving growth & planning for a future sale, its Marcia’s great passion and skillset and what she loves doing everyday all day!
Learn more about Marcia Riner!
This event was hosted by The Shift Spot™, a CEO coaching and peer advisory community and the place where business owners go to make radical shifts in business and in life!

Leverage The Growth Gears to Leapfrog Your Competition - The Shift Spot May Marketing Intensive Pt 3
Are you ready to take the power of marketing into your own hands and grow your business in any market?
The Shift Spot (www.TheShiftSpot.com) is proud to sponsor this 5-Part Marketing Intensive: Unlock the Secrets of Marketing Success: Discover the Top 5 Growth Strategies That Every Business Needs to Excel and Thrive in Today's Uncertain Economy!
The Shift Spot is a CEO coaching and peer advisory community and for the first time ever is opening its doors to just one aspect of our community and that is EXPERT SPEAKERS. On this event, expert CMO, Ken Murray covers the top growth strategies you NEED to be doing as a CEO or business owner that work in any market! This is Part 3: Leverage Growth Gears & Leapfrog Your Competition!
In this episode we covered:
✅The 3 marketing growth gears you can’t live without if you want to scale your company!
✅The framework you NEED to know that will GUARANTEE you will leapfrog your competition!
✅How to create an irresistible value proposition!
✅How to measure the growth gears!
✅Unpacked the case study on how the 877-CASH-NOW (the song that gets stuck in your head for a week) came about.And so much more.
Here is what a few attendees had to say:
“This is super valuable.”
“Very relevant and valuable information.”
“Great presentation. Great information. Great forum. Thanks for hosting this event.”
If you are a business owner or CEO who wants to attend one of our events FREE, visit: www.TheShiftSpot.com

Why Marketing is so %#$% Hard! Part 2 of 5 Marketing Intensive - The Shift Spot
Are you ready to take the power of marketing into your own hands and grow your business in any market? The Shift Spot (www.TheShiftSpot.com) is proud to sponsor this 5-Part Marketing Intensive: Unlock the Secrets of Marketing Success: Discover the Top 5 Growth Strategies That Every Business Needs to Excel and Thrive in Today's Uncertain Economy! The Shift Spot is a CEO coaching and peer advisory community and for the first time ever is opening its doors to just one aspect of our community and that is EXPERT SPEAKERS. On this event, expert CMO, Ken Murray covers the top growth strategies you NEED to be doing as a CEO or business owner that work in any market! This is Part 2: Why Marketing is so %#$% Hard! During the event, we covered: • Which is more important BIG M or little m in marketing? • Critical mistakes most companies make when focusing on little m. • 9 reasons why your marketing isn’t working! • What is a “random act of marketing” and how to eliminate it. • How to put together and a simple way to analyze your marketing budget. And so much more. Here is what a few attendees had to say: “Really enjoyed the information and interaction. This is exactly what this type of community is all about.” “I see now why Sales and Marketing are always at odds and ways to put together KPI's to ensure each department does their job without the blame game to help the company be overall more productive.” If you are a business owner or CEO who wants to attend one of the 3 remaining events, register today: https://www.theshiftspot.com/growevent/

Grow Your Business in Uncertain Times - Marketing Intensive - The Shift Spot - Part 1
Are you ready to take the power of marketing into your own hands and grow your business in any market? The Shift Spot (www.TheShiftSpot.com) is proud to sponsor this 5-Part Marketing Intensive: Unlock the Secrets of Marketing Success: Discover the Top 5 Growth Strategies That Every Business Needs to Excel and Thrive in Today's Uncertain Economy! The Shift Spot is a CEO coaching and peer advisory community and for the first time ever is opening its doors to just one aspect of our community and that is EXPERT SPEAKERS. On this event, expert CMO, Ken Murray covers the top growth strategies you NEED to be doing as a CEO or business owner that work in any market! This is Part 1: Grow Your Business During Uncertain Times! During the event, we covered: • 94 different marketing strategies • How to avoid your customers going somewhere else during a recession or uncertain market. • How to build brand loyalty during recessions. • The #1 growth tool you should be using in your company right now. And so much more. Here is what a few attendees had to say: “Pure gold nuggets today, thanks for the great information.” “Really enjoyed actionable items I can put to use with my marketing team right now and can’t wait to see what next week holds.” If you are a business owner or CEO who wants to attend one of the 4 remaining events, register today: https://www.theshiftspot.com/growevent/

10 Ways to Get Sued by Anyone & Everyone with Michell Beinhaker
As a business owner, the threat of lawsuits can be a daunting prospect, and the cost of litigation can be financially crippling. But with the right strategies and precautions, you can avoid the common pitfalls that often lead to legal disputes.
This and more is covered in today's podcast with attorney Mitchell Beinhaker.
This event was hosted by The Shift Spot™, a CEO coaching and peer advisory community and the place where business owners go to make radical shifts in business and in life!
About Mitchell Beinhaker:
Mitchell Beinhaker is a business law and estate attorney providing legal services to single-family businesses and multi-family businesses. He has more than 29 years of experience representing business owners, entrepreneurs, executives and professionals providing advice, guidance and legal work to help keep clients on their road to success. In addition, he is the producer and host of The Accidental Entrepreneur podcast.

🎙️ Unleash the CEO Within: Mastering Challenges & Winning with EOS and The Shift Spot 🏆
Join us in this podcast episode as we delve into the key issues that CEOs face in today's fast-paced business world. Learn how the Entrepreneurial Operating System (EOS) and The Shift Spot's unique blend of coaching can turn challenges into opportunities for growth and success.
We'll explore: 🔑 Top challenges CEOs encounter and how to overcome them 🚀 The power of EOS in providing structure and clarity for your organization 🌟 The Shift Spot's transformative approach to CEO coaching and peer support 💡 Expert insights and actionable strategies for sustainable growth
Tune in, get inspired, and unlock the keys to winning as a CEO in the modern business landscape.
Subscribe now, and don't miss out on this awesome episode! 🎧
#CEOChallenges #TheShiftSpot #leadershiptoolsoftitanspodcast

Why Making Money and Profit Can Serve A Greater Good with Nicky Billou - The Shift Spot
Can making money, serve a greater good? That topic and more like how religion and the workplace is covered on this awesome podcast with Nicky Billou. About The Author: Nicky helps entrepreneur's leave a legacy they are proud of. He is the best-selling author of 7 books and hosts 2 top-rated podcasts. Learn more about him here: https://www.linkedin.com/services/page/a803b43169b11a9691/ About The Shift Spot (www.TheShiftSpot.com): The Shift Spot is a ceo coaching and peer advisory community and the place where business owners go to make radical shifts in business and in life!

Communicating with Impact Featuring Patrick Donadio!
Today’s episode is an area that everyone could benefit from, and it is all about Communicating with Impact. Ken Paskins interviewed communication strategist, author & master certified coach Patrick Donadio.
If you need a boost in your communication skills, presentation skills, leadership skills, or PR/Media/Interviewing Skills, this episode is for you!
This event was hosted by The Shift Spot™, a CEO coaching and peer advisory community and the place where business owners go to make radical shifts in business and in life!
About Patrick Donadio:
Patrick Donadio, MBA, is a Communication Strategist, Certified Speaking Professional (CSP™), Master Certified Coach (MCC), and author of "Communicating with IMPACT". Through his engaging keynotes, practical hands-on workshops, and one-on-one coaching, he has been helping leaders and their teams apply his IMPACT© Process to communicate clearly, lead effectively, present powerfully, listen attentively, develop solutions, shift mindsets, and make a greater IMPACT on their bottom line for over 20 years.
Patrick has extensive experience working with C-suite executives, senior leaders, and their teams at Fortune 500 companies and associations in a variety of industries and is one of only a few people in the world who has earned the highest designations in both the speaking and coaching professions.
Contact Patrick: www.PatrickDonadio.com

Aspiration: Become the Leader You've Always Wanted to Be!
Certified Business & Executive Business Coach Jesse tells us how to Become the Leader You've Always Wanted to Be in this event! He covered: *How increasing your leadership skills affect your personal and professional life? *The qualities common to great leaders! *The strategy for enhancing your leadership skills! *Gave an Actionable Exercise: Become the Leader You've Always Wanted to Be Worksheet *And answered all things Q&A on how to become the leader you’ve always wanted! This event was hosted by The Shift Spot™, a CEO coaching and peer advisory community and the place where business owners go to make radical shifts in business and in life!

Leadership Gap Analysis: Identifying Leadership Limitations!
This episode discusses Leadership Gap Analysis: Identifying Leadership Limitations!
We covered:
- What is a leadership gap?
- Lack of mastery of leadership competencies.
- Lack of focus on the necessary skills to become a great leader!
- Outdated ideas about leadership
- Actionable exercise: Leadership GAP Analysis & Your Team.
- Q&A on leadership limitations!
About the Speaker:
Jesse Frye is a Certified Executive & Organizational Development Coach/Consultant with 25+ years of leadership experience leading client services/success teams, marketing, and product organizations in a variety of capacities in companies of all sizes. He has extensive business systems & process experience (Six Sigma (DMAIC), EOS, Scaling Up, Agile, Scrum, etc); public speaking experience and over 1,000 hours of business team and executive coaching. He currently lives in Asheville, NC with his wife and kids.

Proaction: Leadership Planning - How to plan without overplanning!
This LEADERSHIP & MANAGEMENT event covers:
- The importance of proaction in your workforce!
- The traits of a proactive leader.
- Overplanning vs. underplanning.
- How to cultivate a culture of proaction.
- Q&A on leadership planning.
Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!
About the Speaker:
Jesse Frye is a Certified Executive & Organizational Development Coach/Consultant with 25+ years of leadership experience leading client services/success teams, marketing, and product organizations in a variety of capacities in companies of all sizes. He has extensive business systems & process experience (Six Sigma (DMAIC), EOS, Scaling Up, Agile, Scrum, etc); public speaking experience and over 1,000 hours of business team and executive coaching. He currently lives in Asheville, NC with his wife and kids.

Learn how to clone yourself so you’re not doing it alone!
Yall…….I am NOT one to post on a Sunday, but this one just couldn’t WAIT for the work week! Jesse Frye knocked this week’s leadership event out of the park!!!! If you own a company, you do NOT want to miss event on how to clone yourself so you’re not doing it alone.
It’s one of the #1 complaints we see business owners experience--that they feel overwhelmed because they are doing everything themselves.
Jesse deep dives on:
• Why doing it “all on your own” causes you and your business to suffer even though you think no one can do it as good as you!
• How to empower your team and leverage your people to execute your vision the way you want it done!
• Actionable exercise to not only “talk” about delegating, but to help move the needle on making it a reality!
Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!
About the Author:
Jesse Frye is a Certified Executive & Organizational Development Coach/Consultant with 25+ years of leadership experience leading client services/success teams, marketing, and product organizations in a variety of capacities in companies of all sizes. He has extensive business systems & process experience (Six Sigma (DMAIC), EOS, Scaling Up, Agile, Scrum, etc); public speaking experience and over 1,000 hours of business team and executive coaching. He currently lives in Asheville, NC with his wife and kids.

Vulnerability as a Leader, The Ability to Make Mistakes & How to Foster Trust!
This episode is about vulnerability as a leader, the ability to make mistakes and how to foster trust. And, if you've ever been curious about EOS and how it could apply to your business, this show is for you!
Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!
About Viola Eva: Viola Eva founded Flow SEO where she designs and manages tailor-made SEO campaigns to increase your organic visibility, relevant traffic and conversions. She has worked as a consulting partner for companies like Beekeeper | Gmelius | Betterworks | Love Stories TV | Mailbird | MailCharts | Meet Edgar | IBISWorld | White Fuse and others.

Why having a Linked In Profile as a CEO is Important for Branding and your Customers Featuring Naomi Johnson!
This episode discusses why having a Linked In Profile as a CEO is Important for Branding and your Customers. It's a common thread with business owners, that you as a person don't need a linked in profile, but as Naomi says "𝙔𝙤𝙪𝙧 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝙥𝙧𝙤𝙛𝙞𝙡𝙚 𝙞𝙨 𝙮𝙤𝙪𝙧 𝙬𝙞𝙣𝙙𝙤𝙬 𝙩𝙤 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙. In an era of information overload our human brains are programmed to stereotype and pigeonhole people in a matter of seconds, so if you want to make a lasting impression, having an engaging LinkedIn profile that speaks directly to your audience is imperative." Today's episode shows you how.
Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!
About The Speaker Naomi Johnson:
During the last 8 years, I’ve written hundreds of LinkedIn profiles for Solo-Entrepreneurs, Thought-Leaders, Sales Teams, Small Businesses and CEOs.
What I’ve found is that not only do most people undersell themselves, but their LinkedIn profile and sales strategy are not actually set up to win them business. In fact, they are missing vital business components that, if put in place, would dramatically change their results. This is exactly what I do.
As an expert LinkedIn Profile Writer, I help people get clarity on why your Linkedin activities are falling short. Learn more at TheProfile.Company.

Driving Success - Leading and Managing Sales and Marketing Teams - The Shift Spot!
In this episode, we’ll be covering:
- The best way to lead and manage a team to drive revenue.
- How to hire, assess and onboard the RIGHT people for your revenue team.
- Discover compensation structure to drive results.
- How to measure KPI’s and success of your teams.
- Q&A on all things leading and managing sales and marketing teams.
Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!
About the Speaker: Jim Franklin is a proven sales leader with over 25 years of success in building and leading B2B sales teams selling software/SaaS and professional services. Serving as a Fractional Chief Revenue Officer (CRO) or Chief Sales Officer (CSO), Jim delivers advisory and operational services for B2B companies resulting in predictable, repeatable, scalable, and profitable revenue. Jim has expertise in Revenue Operations (RevOps) methodology and processes. He has a unique ability to link Marketing, Sales, and Customer Success operations across the customer lifecycle to drive efficiency and keep all teams accountable for revenue. The goal is clear - increase your revenue. Jim currently lives in Boulder, CO and is an avid cyclist and skier.

Driving Net New Revenue - The Shift Spot
This episode covers how to drive net new revenue! This also covers:
- The best way to create a sales process.
- What technology you should use to manage your sales process.
- Discover the right resource coverage for your sales process.
- Q&A on all Driving New Net Revenue
Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!
About the Speaker: Jim Franklin is a proven sales leader with over 25 years of success in building and leading B2B sales teams selling software/SaaS and professional services. Serving as a Fractional Chief Revenue Officer (CRO) or Chief Sales Officer (CSO), Jim delivers advisory and operational services for B2B companies resulting in predictable, repeatable, scalable, and profitable revenue. Jim has expertise in Revenue Operations (RevOps) methodology and processes. He has a unique ability to link Marketing, Sales, and Customer Success operations across the customer lifecycle to drive efficiency and keep all teams accountable for revenue. The goal is clear - increase your revenue. Jim currently lives in Boulder, CO and is an avid cyclist and skier.

How to Deal with Cancerous Employees!
In this episode, Ken Paskins, goes over how to deal with Cancerous employees. He references that hiring right is one of the easiest ways to prevent "cancer" from hitting your organization. If you missed that episode, feel free to check it out here.
Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!
About the Speaker:
Ken Paskins, Founder of GCE Strategic Consulting and COO of The Shift Spot™, is an accomplished CEO / COO and Executive Coach. Ken brings a broad range of leadership experience, including operations, sales, acquisitions, strategic planning, and P&L management (up to $500M) while leading teams north of 400 people across North America and Europe for Fortune 100 companies such as Oracle.
Ken is a results-oriented, decisive, and strategic executive with proven success in leading and scaling organizations. He has worked with a wide range of industries and company sizes in various funding stages by helping companies get "unstuck” so they can scale to the next level!
Originally from Indiana and a graduate of Purdue University, he now resides in Milton, Georgia.
Ken is blessed with three beautiful daughters, and for fun, he enjoys biking, boating, running, or anything outdoors. Ken is also an avid chef who refuses to use recipes.

Top 3 Mistakes When Interviewing & Hiring a Leader - Leadership Tools of Titans - The Shift Spot!
In this 8 minute video, Ken Paskins, breaks down the Top 3 Mistakes Made When Interviewing & Hiring a Leader!
While this deep dives into specifically leadership hiring tactics, these tools can apply to just about ANY hire!
This content was sponsored by The Shift Spot where business leaders go to make radical shifts in business and in life!
Enjoy and comment with any questions you may have!

Leveraging SEO for Organic Business Growth....And, all the issues that comes with that....
Ken Paskins and Viola Eva are RED HOT on this episode discussing how to leverage SEO for organic business growth (and don't miss the AI information in this episode)!
Other incredible topics discussed are:
*How to handle the challenges of being the "only one in charge."
*How marketing can help solve so many problems!
*How to deal with being "torn" as a leader.
*How to handle the struggle with ambition and overwhelm from your ambition!
*How to remove yourself and truly become a visionary.
That and so much more!
Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!
About Viola Eva:
Viola Eva founded Flow SEO where she designs and manages tailor-made SEO campaigns to increase your organic visibility, relevant traffic and conversions.
She has worked as a consulting partner for companies like Beekeeper | Gmelius | Betterworks | Love Stories TV | Mailbird | MailCharts | Meet Edgar | IBISWorld | White Fuse and others.

How to exceed your revenue goals through sales & marketing and lead generation!
This episode covers how to exceed your revenue goals through sales & marketing and lead generation!
This also covers:
· How to create inbound, outbound, omnichannel lead generation programs.
· Why lead qualification by MQL & SQL matters.
· The simple trick to creating engaging content.
· How to leverage people and technology to achieve your lead generation goals.
· Q&A on all things lead generation
Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!
About the Speaker: Jim Franklin is a proven sales leader with over 25 years of success in building and leading B2B sales teams selling software/SaaS and professional services. Serving as a Fractional Chief Revenue Officer (CRO) or Chief Sales Officer (CSO), Jim delivers advisory and operational services for B2B companies resulting in predictable, repeatable, scalable, and profitable revenue. Jim has expertise in Revenue Operations (RevOps) methodology and processes. He has a unique ability to link Marketing, Sales, and Customer Success operations across the customer lifecycle to drive efficiency and keep all teams accountable for revenue. The goal is clear - increase your revenue. Jim currently lives in Boulder, CO and is an avid cyclist and skier.

How to exceed your revenue goals through revenue enablement and the customer lifecycle!
This episode is all about how to make your business a sales machine so you hit your financial goals! Specifically through Revenue Enablement & The Customer Lifecycle!
We’ll be covering:
- What is the customer lifecycle and why it matters.
- How to identify the exact target market for your product or services.
- Discover your ideal customer profile so you are spending your marketing dollars efficiently.
- What are the buyer personas and how to sell to them.
- How to structure your internal team to attack these markets.
- Q&A on all things Revenue Enablement
Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!
About the Speaker:
Jim Franklin is a proven sales leader with over 25 years of success in building and leading B2B sales teams selling software/SaaS and professional services. Serving as a Fractional Chief Revenue Officer (CRO) or Chief Sales Officer (CSO), Jim delivers advisory and operational services for B2B companies resulting in predictable, repeatable, scalable, and profitable revenue.
Jim has expertise in Revenue Operations (RevOps) methodology and processes. He has a unique ability to link Marketing, Sales, and Customer Success operations across the customer lifecycle to drive efficiency and keep all teams accountable for revenue. The goal is clear - increase your revenue.
Jim currently lives in Boulder, CO and is an avid cyclist and skier.

First Impressions Matter - Why Onboarding is SO Important!
Do you want to get your employees productive….FASTER! Then learning how to onboard can make a world of difference.
In this episode, 20-Year HR Veteran will be covering:
- Why is it your fault your new employee’s suck!
- Fatal mistakes made in the onboarding process and how to avoid them.
- How to onboard with today’s remote workforce.
- How to create a sense of community with the right onboarding process.
- Q&A on all things onboarding.
Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!
About the Speaker: Aaron Carr has specialized in operations and transformation in the HR space for 20 years (and he still enjoys it). He has worked as both a consultant and as an employee helping companies from start up to $100 million in revenues across a variety of verticals. Aaron is SPHR (senior professional of human resources) certified, which gives him expertise in effective recruitment and selection techniques, the basics of compensation of benefits and talent development, managing employee performance and more.

The Shift Spot - Our Why
Co-Founders Ken Paskins & Winter Baserva discuss their why for creating The Shift Spot and how it can help business owners become more efficient, gain more time and lead better, so they STRESS LESS!
Learn more at: TheShiftSpot.com

How you can make better and faster hiring decisions through HR Technology!
Do you want to make better and faster hiring decisions while avoiding risk and costly mistakes?
If so, this episode is for you!
20-Year HR Veteran will be covering:
- What HR technology you need and why!
- How to get actionable workforce analytics at your fingertips!
- How to streamline your onboarding through HR technology.
- Q&A on all things HR technology.
Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!
About the Speaker:
Aaron Carr has specialized in operations and transformation in the HR space for 20 years (and he still enjoys it). He has worked as both a consultant and as an employee helping companies from start up to $100 million in revenues across a variety of verticals. Aaron is SPHR (senior professional of human resources) certified, which gives him expertise in effective recruitment and selection techniques, the basics of compensation of benefits and talent development, managing employee performance and more.

What is Culture Cadence & Why Does My Company Need It?
Do you wonder why your employees are not executing your vision the way you want it done?
Do you know the anatomy of an effective meeting structure so that it supports the culture you want?
If you don't know (or aren't sure) to the answer to these questions, then this episode is for you!
20-Year HR Veteran will be covering why Culture Cadence matters and how to utilize a Culture Cadence to promote co-operation and innovation which leads to a great place to work for your employees (which helps you as the owner run a great business and attract the RIGHT talent).
Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!
About the Speaker:
Aaron Carr has specialized in operations and transformation in the HR space for 20 years (and he still enjoys it). He has worked as both a consultant and as an employee helping companies from start up to $100 million in revenues across a variety of verticals. Aaron is SPHR (senior professional of human resources) certified, which gives him expertise in effective recruitment and selection techniques, the basics of compensation of benefits and talent development, managing employee performance and more.