Spa Business Mastery

On this very exciting episode of Spa Business Mastery, I am diving into the fascinating world of Numerology, and how it can guide you to success in your personal and business life.

Key topics in this week's episode: 

• Learn how I used Numerology in my personal life and business strategy to navigate the *worst* 2 years of my life.

• Why exploring Numerology is your secret weapon for personal evolution and entrepreneurial success.

• Witness first-hand how the mystique of Numerology can bring about astonishing transformations in your leadership and business growth.

Are you ready to unleash the power of spa marketing and finish the year off stronger than ever?

Today we are diving into the not-so-secret ways to stay ahead of your marketing and boost your spa sales to finish strong in 2023...

In this episode, you will be able to:

• Explore the significance of a holistic marketing plan that will increase bookings and sales

• Learn the benefits of a Marketing Coaching call, and learn how to create a simplified marketing strategy + how to implement it. 

• Acknowledge the role of organization in your marketing journey – your ticket to staying ahead.

Assembling a skilled spa team feels like it’s become more difficult than ever! Especially if you have high standards for your spa business. 

Are you starting to feel like you’ve been a little overbearing in your spa leadership? Or find you’re micromanaging because you can’t trust how things are being done? You may be actually doing more harm than good to your business! Then this episode of Spa Business Mastery is for you.

In this podcast, you’ll learn how to:

• Start your journey to balance power and influence in the leadership of your spa organization.

• Realize the importance of comprehensive systems and protocols in establishing healthy leadership & spa sales

• Introduce a culture of ownership and responsibility in yourself & spa staff

• The tools you & your staff need to support sustainable growth without needing to micromanage anyone

No matter where you’re at or how you feel about your leadership, there might be some hard truth’s this episode will reveal to you.

Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!

🔔 Hit subscribe to hear about upcoming spa marketing topics!

Slow season is approaching - are you ready? As spa owners, we know you're often time-strapped and scrambling for last-minute marketing ideas. But did you know that your website is your most valuable asset?

In this episode we will:

• Uncover the significant rewards of investing time in refreshing and optimizing your spa website

• Share how a thorough audit of your website’s design and content can be a major game changer for raising your credibility and differentiating your Spa from the competition.

• Identify the impact of relying on vague copy and buzzwords regarding your spa’s service descriptions and offerings.

• Discover the value of consulting with a web designer for drastic advancement in your website’s performance.

🔔 Hit subscribe to hear about upcoming spa marketing topics!

Feeling trapped in a never-ending cycle of long hours, constant stress, and little personal freedom?!

This episode is 100% for YOU.

In this episode, you’ll:

• Uncover the unexpected hurdles new spa owners face during the summer and how to navigate them.

• Discover the crucial importance of having systems in place for a smooth-running spa business. Kirsten’s motto is “systems are self care for spa owners!”
  

• Learn the art of setting boundaries and decision-making when it comes to spa teams for a more fulfilling and free business operation. 

• Embrace the incredible value of prioritizing personal wellness and its role in achieving business success. Without your vision, your spa business isn’t possible.

Let’s change those patterns of working tirelessly, always finding yourself overwhelmed and unable to break free from the chains that hold you back. It’s time to enjoy the true freedom of owning a spa business!

Loved this episode? Let us know what spa topics you want to hear next!

🔔 Hit subscribe to hear about upcoming spa marketing topics!

Want to enjoy personal freedom this summer while excelling in your spa business? Tune in to this episode of the Spa Business Mastery Podcast for expert advice on optimizing your marketing efforts for maximum impact.

Join us in this episode as we:

• Share the key marketing strategies that will allow you to achieve the work-life balance you've always dreamed of.

• Reveal how to take control of your spa marketing and embrace the freedom you deserve.

• Help you say goodbye to burnout and hello to a summer of tranquility while still achieving business success. 

Implementing these effective marketing strategies will not only create more time for yourself but also allow you to fully enjoy the summer festivities without compromising your business goals.

Loved this episode? Let us know what spa topics you want to hear next!

🔔 Hit subscribe to hear about upcoming spa marketing topics!

 On this episode of Spa Mastery Podcast, we are sharing a financial tool spa owners can use to ✨transform ✨your recruitment and retention strategy.

You will learn… ⬇️ 

• Delve into the importance of offering employee benefits in spas and salons for team satisfaction.

• Investigate innovative approaches to granting medical and dental privileges to your employees.

• Evaluate the advantages of cultivating a benefits program tailored to your team's unique needs.

Listen in while spa expert Kirsten Foss and special guest Jane Handforth, empower spa and salon owners in using financial tools to improve their recruitment and retention strategies while ensuring team members feel valued and supported. 🤗

Loved this episode? Let us know what spa topics you want to hear next!

🔔 Hit subscribe to hear about upcoming spa business topics!

Hey spa owner 👋

Let’s cut right to the chase… 

It's essential to come to terms with our own needs and weaknesses as spa owners. 

It's about recognizing those areas where we could use some fine-tuning and deciding whether we want to take that leap towards further training and support. 

If this is how you’re feeling, fear not! Kirsten Foss has your back. In this podcast she dives straight into the world of spa leadership, acknowledging that feeling like a "bad leader" is something many people experience as a spa owner. 

But she wants you to see it as an opportunity for growth and self-improvement, rather than “just how it is”! So be prepared to take notes, maybe a deep breath, and learn some key factors in becoming the best leader you can be. 

Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!

🔔 Hit subscribe to hear about upcoming spa business topics!

🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com

👋Hey Spa Owner,

💡 You may have thought that adding an ecommerce shop would make it easier to sell spa home care. But it's not that simple. In this episode, you’ll learn the industry’s ecommerce best practices and explain why it's important to treat your online shop as its own business. 

Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!

🔔 Hit subscribe to hear about upcoming spa business topics!

When solo spa owners have a fully booked business, it feels like everything is going right.  When time is finite and money is maxed, what's the solution? Find out how I’ve leveraged her businesses to make more money and how these spa-specific sales tactics can help you too. 

Listen to this episode of Spa Business Mastery to hear my 3 proven sales strategies to help leverage your current success and *gasp* maybe even not have to work so hard. 

But be warned, you may not like what you hear!

🔔 Hit subscribe to hear about upcoming spa business topics!

One of the things that we constantly hear from our clients and the spa industry as a whole is that they haven’t started creating Reels because it feels super complicated. They're already so overwhelmed with everything else in their business - so they don’t do it at all. 

This is a “reel” shame (lol) because Instagram has been favoring Reels in the algorithm since they launched this video feature in 2020. We’ve seen firsthand how much reach and engagement Reels get with our med spa clients and our own coaching & marketing business. 

Plus…they’re actually kinda fun to make! And when was the last time you had fun with spa marketing, right?  

In this episode of the Spa Business Mastery podcast, you’ll find out the answers to these questions…

I was a desperate spa owner flailing in the transition from solo to team... discovering the hard way just how expensive, chaotic and leadership-challenging reality it was building a team. I was broke, exhausted and knew something needed to change.

This episode shares three key points that I wish I had known before transitioning from a solo business to building a team and a few tips about how to avoid these same spa entrepreneurial pitfalls.

"Having a team is expensive, but it is totally fixable with guidance and direction to be a better, more efficient, and sane spa owner!"

In this episode, you'll learn:

1.  What are the expenses to consider when transitioning from solo to team?

2. Why is payroll so expensive the first year of bringing on an employee?

3. What spa business systems should be in place before hiring a team?

4. How can spa owners improve their leadership skills for managing a team?

Resources:

Need a shot of organizational & content inspo for your spa marketing? Listen along with Kirsten Foss & Delia Taylor, an expert in Digital Marketing with over 25 years in the spa industry, as they guide spa owners in creating a quarterly strategy for social media marketing.

Together, this spa business duo will provide you with a plan for spa-specific content for April/May/June, including a goal-setting process, post creation ideas, batching recommendations, and focusing on key services and products. Steal their marketing strategy system to create stronger, more intentional social media content and repurpose it across multiple platforms! It’s literally a mini-marketing workshop, so hit save and grab a pen!

In this episode, you will learn the following:

1. Discover how to create an effective Q2 social media marketing plan with their FREE Monthly Marketing Strategy Doc

2. Understand why batching your content creation is essential for getting monthly marketing done & dusted

3. Learn the keys to setting and achieving spa marketing goals for seasonality, niching, team pivots

Is your current website not performing well and suspect you missed something the last time it was built? 😰What exactly IS it missing?

You’ve come to the right place because in this podcast you’ll learn why your website home page is SO critical as well as hear our take on successful spa copywriting, Home Page strategies, and best practices.

📝 Spa owners, get ready to take notes! This spa marketing podcast is not one you want to miss.

Employee vs. independent contractor: which should you be using as your spa biz model? Lets break it down in today's episode of Spa Business Mastery!  

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Should your spa team ALSO be your social media managers? Here's what potential roadblocks you'll hit (and how to work around them to see real results!) 

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If you keep spinning your wheels, you’ll find yourself stuck in the service grind– and the consequences of that are extreme burnout, a standstill on business growth, and, at worst, a deep disillusionment about whether or not this was the right career path for you.

Here’s two steps on how spa owners get out of the treatment room (and into full-time spa leadership).

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Let's kick your spa's marketing into the next gear thanks to our new 2023 planner system!

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🚨😵 Have you been looking at your fall sales with panic? Before you invest in a new treatment, equipment or product line to bring in more bookings...please listen in!⁠

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3 Google analytics that turn visitors into spa clients–depending on how familiar you are with the tool Google Analytics, spa owners, you’re either pumped to hear what our resident digital marketing expert has to say… or have already broken into a cold sweat at the thought of having to delve into any kind of metrics!

Here at Kirsten Foss Coaching, we simplify spa ownership… and we’re doing the exact same for your Google analytics process today.

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How close are you to accomplishing your 2022 biz goals?

Today, we outline 4 action steps to finish the year strong!

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Looking for tips on how to hit your Q4 marketing goals?

Well, spa owners, you’ve come to the right place!

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Is your spa website working for you or against you?

In this episode of Spa Business Mastery, my marketing manager, Delia, and I sit down to discuss what's holding your website back and generating the sales you deserve... and how to turn it all around!

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Let's talk spa leadership non-negotiables, spa owners... and why they're so crucial to the success and longevity of your biz!

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Tune in today for our top tips on how to strengthen your in-spa marketing ASAP! 

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What's better for increasing Ideal Client bookings, SEO or website strategy?

We answer that question today!

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Let’s take a deep dive into how it’s impossible to make your spa’s social media go viral on purpose (and why it doesn’t matter!) 

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 Here are our top three steps for getting your team sales back into tip-top shape ASAP.

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Ready to jumpstart your summer spa marketing? Here are our top action steps for getting yours done and dusted ASAP. 

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Ready to make organizing and managing staff summer vacations a breeze?  

Then this episode of Spa Business Mastery is for you. 

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Is your spa marketing working? Here's how to tell. 

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🔔 Subscribe for More Spa Business Tips  -- https://www.kirstenfoss.com/2021-newsletter-optin 

Whether you're in the startup phase or are looking to reinvent your pre-established spa biz, this is THE episode of Spa Business Mastery for you!

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This one's for you, spa start ups! Here's how to get started with digital marketing for your spa.

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Are you ready to learn more about spa money and, more specifically, 5 places to find more profit in your spa business in 2022 and beyond?

Here’s how to work smarter, not harder when it comes to finding more profit in your spa biz.

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Learn how to create 12 months of sanity-saving marketing strategy for YOUR spa biz. 💥 

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🔔 Subscribe for More Spa Business Tips  -- https://www.kirstenfoss.com/2021-newsletter-optin 

Make 2022 your most profitable year yet by harnessing the power of online skin coaching and virtual skin consults. 💥

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🔔 Subscribe for More Spa Business Tips  -- https://www.kirstenfoss.com/2021-newsletter-optin

Ready to work smarter, not harder, in 2022?  

I outline four of my top-recommend spa profit boosters in today's episode of Spa Business Mastery!  

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How did we help a client achieve over 10k in sales?  We tell you all our secrets today!  

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Ready for strong January sales?  Here are 3 strategies to start right now for a strong 2022. 

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Tune in to today's episode of Spa Business Mastery to learn how to maximize your ecommerce sales using a lead magnet!

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🔔 Subscribe for More Spa Business Tips  -- https://www.kirstenfoss.com/2021-newsletter-optin

Hey spa team leader...are you in a Hostage Management Situation? It is the WORST when it comes to eroding your confidence as a leader. What IS hostage management? And what are some ways to prepare for a positive turnaround? I'm glad you asked!

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  This episode of Spa Business Mastery is for Med Spas and skin therapy businesses that are already having success.. and want to earn more without adding more time, energy or money.

Listen in to find out if you're falling for this common skin therapy biz money trap! 

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🔔 Subscribe for More Spa Business Tips  --https://www.kirstenfoss.com/2021-newsletter-optin

Today's "Spa Marketing With Delia" episode of Spa Business Mastery is dedicated to email opt-ins... as well as why YOUR spa biz needs them!

For more information about our service, fill out our Digital Marketing form on our website…

https://www.kirstenfoss.com/spa-digital-marketing

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Ready for some truth talk?

If so, tune in today for lots of informational nuggets and expert advice from Rene Serbon!

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