Kogod in the Know
By Kogod School of Business at American University
Kogod in the KnowJan 17, 2023
Learning through Experience—Marketing Edition
Professor Michael Clayton, Program Director of Kogod's MS in Marketing Program, and recent graduate Jen Rush tell us about the applied client project, a course in which students design and present a full-scale marketing campaign for a DC-based marketing agency. How developing a multi-faceted experiential marketing campaign for the country’s oldest beer brand helped Jen form her career and grow individually.
Outside the Classroom Learning
Kelsey Wali, Assistant Director of Student Development and Services, along with undergraduate students Camille Bakker and Samantha Saveriano, as well as graduate student Ogaga Udjo, describe the value of learning that takes place outside the classroom. How these extracurricular activities help you achieve your goals, better understand yourself, and build the power skills employers are looking for.
Learning is Defined as a Change in Behavior
Joile Roetter, Director of the Global Learning Programs at Kogod, and recent grad Josue Olivares discuss an Italian study abroad experience focused on technology in the fashion and wine industries and how having a unique experience can transform your perspective on both work and life.
Entrepreneurship at Kogod
Tommy White, Director of the Center for Innovation along with Rachel Koretsky, the CEO/Founder of Upace, a tech startup in the community recreation space, explain the advantages of launching a startup while at Kogod. Rachel lays out how she leveraged the classroom to bootstrap her now successful startup and the steps she took along her journey from creating the idea to launching a product and getting customers.
Smart Students Solving Real Business Problems
Angela Petras, Assistant Dean of Experiential Learning at the Kogod School of Business, describes the pro-bono consulting program which provides hands-on consulting experiences for students. Then, the consulting team of Karl Scarlett and Kyle Olsen tell us about their experience working with the Founder and CEO of Great Dwellings, Karl Scarlett, and the real problems they helped to solve.
Learning the Soft Skills of Business
Caron Martinez, Director of Kogod's Center for Professionalism and Communication, along with recent grads Brian Massoni and Shyheim Snead, describe the value and importance of professional communication and how the center provided the necessary tools to launch their careers.
Turning an Internship into a Full-Time Job
Angela Petras, Assistant Dean of Experiential Learning, describes Kogod’s foundation of experiential learning. Then, recent MBA grad Stephanie Holzinger and her now boss, Brian Hanlon, talk us through how she turned her internship into a career. Ending with not your typical advice from a business school.
Being Humble and Curious to Prevent Food Loss
Samantha Kenny—senior program officer at World Wildlife Fund—tells us about her work to prevent food loss and waste along with some tips to apply this in your own life. How being born without a sense of smell became a superpower for her and why being humble and curious can help solve some of our world's biggest problems and lead to the future we want to see.
The Impact of Society and the Natural World
Josh Kaplan—Education Manager at the Clean Energy Buyers Association (CEBA)—discusses how the energy market has evolved and how companies and organizations across the world are working to decarbonize the electric system. We also touch on why an interdisciplinary approach is what’s needed to save our planet and what you can do in your organization if sustainability is not in your job description.
Being Well-Rounded for a Career in Sustainability
Nicole Condon—Senior Commercial Manager for the Marine Stewardship Council—always had a deep love for the ocean, and after getting a degree in marine biology, she realized something was missing in her career. Seeing all the jobs she was interested in required a business degree, she enrolled at Kogod to learn how to speak about science policy, and the impact it’s having on the business world.
A Comprehensive Approach to Sustainability
Hamzah Abu-Ragheb—sustainable sourcing manager at Aramark and Avendra Group—discusses combining the sustainable aspects of policy, science, and business into a focused approach, driving sustainable practices within a traditional company, and his key to balancing an extremely demanding schedule.
Sustainability and Relationship Management
Hannah Debelius—Science, Technology and Policy Fellow in the Building Technologies Office at the Department of Energy—tells us about merging her passion for sustainability with her skill set of building relationships, her work helping American University achieve carbon neutrality, and the creative solutions achievable through sustainability.