By Eleanor Goold
Join Eleanor Goold and Mat Hiscox of Kreativ Copywriting as they explore the world of advertising, marketing and copywriting and reveal the secrets, stories and successes that happen behind the scenes.
The Kreativ Conversations podblast is a series of fun bitesize podcasts (averaging 5 minutes in length). They are raw, unscripted and totally unedited. No time-consuming outros and intros guaranteed. :-)
Kreativ ConversationsJul 31, 2019
Episode #20: Are your payment processes like a storm in a cocktail bar?
Are you easy to deal with, or are your payment processes like a storm in a cocktail bar?
Find out in our latest episode of Kreativ Conversations.
Episode 19: Are you singing in the rain or are your sales a damp squib?
In this episode we share a story of how we got caught in a storm and ended up in an umbrella shop - yet walked out without buying a thing.
Find out why in our short podblast.
Have you ever experienced anything similar?
Episode 18 'The Halo Effect' - What 5 star reviews really say about you!
In this episode we discuss 5 star reviews, and what testimonials really say about your brand.
Tune in to hear Eleanor and Mat talk about The Halo and The Horn Effect!
Episode 16: Client Attraction - Is Your Avatar Right For You?
In this episode we discuss ideal clients.
Is your head telling you one thing but your heart telling you another when it comes to your ideal client avatar? Are you taking note of the data? What if your ideal client is not who you think it is?
Why you need to be honest with your WHY!
Episode #15: Great Expectations–Shame About The View!
In this episode we discuss product naming, dehydrating bike rides, and why you should never rest on your laurels.
Episode #14: Does my brand look big in this?
In this episode we discuss personal branding, consistency, ABC testing and hot air ballooning in Switzerland!
Episode #13 : How to win-win an argument
In this episode we discuss why actions speak louder than words, what to do about 'subjective' feedback from clients, dealing with keyboard warriors. and why it's important not to let your ego get carried away with you.
Oh and we have a story about Sir Christopher Wren!
Episode #12 : Pet Peeve of the Week - Storytelling
In this episode we discuss rigid cookie-cutter frameworks, driving off cliffs and why the map is not the territory when it comes to storytelling!
Episode #11 : How Billiards and the Power of 33.33 Can Spark Your Creativity
In this episode we talk about how to spark the creative process.
We cover Mozart, Earl Nightingale's special formula, pubs and probably the greatest copywriter that ever lived. Enjoy!
Link to article mentioned in the show: https://kreativcopywriting.com/how-to-come-up-with-innovative-ideas-for-your-product-or-service/
Episode #10: Ninjas, Vegans and U-Turns
In this episode we discuss why trying to please everyone is rarely a good idea, polarisation, and why, when you are marketing to everyone...you are marketing to no one.
Episode #9: The Tyranny of No Choice
What have fabric conditioner, 'spring awakening' and a bike ride got to do with the services you offer?
Listen to the latest podblast from Copy Cottage to find out.
Episode #8 : A BIG surprise in the small print
In this episode we share a good news story about one lucky lady who found a big surprise in the small print of a contract.
Do you read the small print? Are your client agreements easy to read and understand, or are there some hidden surprises?
Listen to what we have to say on the matter in the latest episode of Kreativ Conversations.
Episode #7: Have you fallen foul of the 'know it all' effect?
'The fool doth think he is wise, but the wise man knows himself to be a fool.' - Shakespeare
In this episode we discuss the Dunning-Kruger effect, what it is and how to recognise it.
Episode #6: Beer, Butter & Barmy Prices
Why you need to be more like craft beer and not lactose-free butter when it comes to your pricing. :-)
Today we talk about some barmy pricing we have come across lately and what this has to do with how you price your services...oh...and a bit about toilet seats. Enjoy!
Episode #5 Pet Peeves of The Week: Email Marketing
Episode #4 - Overcoming objections in your sales copy
In this episode we cover why it's a good idea to address objections in your sales copy.
Read more here: https://kreativcopywriting.com/7-myths-about-copywriting-you-need-to-know-before-you-hire-a-copywriter/
Episode #3: Guilty By Association? The Power of Words.
When we use words, we must also be aware of their unconscious association. This is especially important when it comes to copywriting.
Listen to today's podblast to find out more!
Episode #2: Should You Handwrite Sales Letters To Improve Your Copy?
In this episode, brought to you from Copy Cottage, we discuss writing out successful sales letters by hand to improve your copy. Does it work? Should you try it? Find out!
Episode 1: 3 Simple Website Copy Tips
Mat and Eleanor from Kreativ Copywriting discuss 3 things not to do with your website copy (and what to do instead).
Blog post referred to in this episode: https://kreativcopywriting.com/9-clever-404-error-pages-to-inspire-you-and-keep-your-visitors-engaged/