Kusnap Nigeria Entrepreneurial School

How to upload product to sale on Kusnap

Registering Kusnap Account

How to Join the Kusnap Group 

How to Sell on Kusnap Online Marketplace 

How to create a Digital Shop on Kusnap 

How to create a group on Kusnap

How to contact Kusnap Online Marketplace 

IMPORTANCE OF DIGITAL MARKETING TO NIGERIAN BUSINESSES Why go into digital marketing? Tech has become the peak career interest career of the day for many people worldwide. As a result, we see people looking for many ways to get into tech, and digital marketing is one such way. Many people often believe that you need to know about coding and programming languages before you can get into tech. However, that conception isn’t true as some tech careers do not need the knowledge of coding and programming languages, and digital marketing is one of them. Typically, digital marketing entails the promotion of businesses through online channels. It could be through emails, websites, social media channels, etc. Now, we see more of strategy, thoughts, ideas, and conceptualization playing out instead of the knowledge of coding. As a digital marketer, you are the bridge between businesses and their online target audience. Therefore, you know that there is always a need for a digital marketer. So, if you have been looking for how to get into tech without the rigors of coding and others, you should be considering a career in digital marketing. Interestingly, we also see many career branches in digital marketing. For example, one can decide to be a generalist or a specialist when it concerns digital marketing, and you will know more about the careers later in this article. As you read this article further, you will learn more about launching a career in digital marketing, how it is beneficial to businesses, and the available jobs in digital marketing. Digital marketing guide For anyone looking to dive into digital marketing and become a digital marketer, we understand that you will need a guide. But, like any other career, specific tips will help you succeed on your career journey. - Learn about digital marketing: It will be unrealistic to think you can jump into being a digital marketer. One must to go through a thorough learning process to embark on the journey of being a digital marketer. Thus, you can utilize online learning materials like YouTube and other channels that teach digital marketing. Once you begin to learn about digital marketing, you get to know what to expect on the journey. - Pick a niche: People often say that a Jack of all trades will eventually become a master of none, and we agree with such claims. However, as you learn about digital marketing, you see various aspects. Therefore, you need to pick a niche and specialize. For example, it could be affiliate marketing, email marketing, or social media management. Again, as you learn about digital marketing, you will know the various niches and pick your interest. - Be creative: Creativity is essential in digital marketing, and you need to channel your inner creativity to succeed in this field. It is important to note that there is nothing new under the sun. Thus, whatever idea you might have has already been done by someone else. However, the difference can be in the execution. And your creative juices help make your implementation distinct. - Have an online presence: How can you claim to be a digital marketer when you do not have an online presence? For example, imagine being a social media manager, but you do not have a page that people can use as a reference. how do you want people to believe that you can handle the job in such a case? Therefore, one needs to have an active online presence when on the journey to being a digital marketer. - Engage in volunteering or internships: After learning about everything in digital marketing, you will need to put the knowledge into practice. One of the best ways to do such is by engaging in volunteering or internships. As a beginner, it will not be easy to secure paid jobs. However, you can do volunteer jobs and engage in internships to grow your portfolio. - Familiarize yourself with the latest trends: As a digital marketer, you always have to be up to date with the latest trends. You need to understand that the wor

How to Sell Your Products and Services as an Entrepreneur without too Much Stress The life of an entrepreneur can be stressful. You may have a product or service that you want to sell, but don't know how to get your customers' attention. This is usually the case sometimes because it can be hard to sell products sometimes as an entrepreneur. Whatever the case is, in this article, we will show you how to sell your products and services as an entrepreneur without too much stress. Tips on How to sell your Services and Products With Little or no Stress as an Entrepreneur To sell and make those desired profits and meet margins as an entrepreneur, you have to make sales seamlessly. These tips will help you to make sales with less or no stress.  Use Influence to drive value  Sell yourself before selling a product  Build interest and desire with features and benefits  Sell the results  Use trust and expertise to build credibility  Think like your customer  Be Confident Use Influence to Drive Value One way to use your influence and drive value is by creating content. You can do this in the form of blog posts, podcasts, or webinars. Another way to use your influence is through brand ambassadors. This means that someone who has authority in the marketplace will endorse your product or service by using it themselves and sharing their experiences with others. You can also leverage influencer marketing for brands where people have large followings on social media platforms like Facebook, Twitter and Instagram, to push for users to patronise your product. Sell Yourself Before Selling a Product Whether you're selling a product or a service, you must sell yourself first as an entrepreneur. You must be able to demonstrate the value of what you are offering in the most compelling way possible. Consider this, if you were looking to buy something and found out that it was being sold by some random person on the street who had no idea what they were talking about, would you make a purchase? Probably not. However, if they could demonstrate their expertise in whatever it was that they were trying to sell, then maybe yes (assuming everything else checks out). Build Interest and Desire with Features and Benefits You can build interest and desire with features and benefits. Build on the features of your product, and do this by stating the most important practical benefits of your product. Make sure you're speaking to your customer's needs and wants rather than just talking about what you want them to buy. Sell the Results Instead of selling your product or service alone, focus on the results that you will be able to deliver with your product. You can do this by sharing what your customer will benefit from using your product or service. As an example, if you sell industrial water pumps you can rather tell potential customers what range, capacity, and performance of the pump and how functional the pump will be for the potential user. This you should do, instead of just centering on the price of the water pump and asking people to just buy the water pumps. Use Trust and Expertise to Build Credibility Use your credentials. If you have a degree or certification, mention it on your website, in email signatures and newsletters, and when speaking to prospects. Use your personal story, one of the best ways to make yourself relatable is by sharing what you're passionate about with others and why they should be too. Use your expertise, if you have an area of expertise that makes sense for the type of business you run (or want to start), make sure that potential buyers know and feel your expertise. Make it clear by mentioning it prominently on all platforms where you sell your products. Experience matters, this goes without saying that people will go for a seller with experience if they are looking for help with any product. Testimonials/references from previous clients can also help build trust between potential clients and service providers like you

How to Sell Your Products and Services as an Entrepreneur without too Much Stress The life of an entrepreneur can be stressful. You may have a product or service that you want to sell, but don't know how to get your customers' attention. This is usually the case sometimes because it can be hard to sell products sometimes as an entrepreneur. Whatever the case is, in this article, we will show you how to sell your products and services as an entrepreneur without too much stress. Tips on How to sell your Services and Products With Little or no Stress as an Entrepreneur To sell and make those desired profits and meet margins as an entrepreneur, you have to make sales seamlessly. These tips will help you to make sales with less or no stress.  Use Influence to drive value  Sell yourself before selling a product  Build interest and desire with features and benefits  Sell the results  Use trust and expertise to build credibility  Think like your customer  Be Confident Use Influence to Drive Value One way to use your influence and drive value is by creating content. You can do this in the form of blog posts, podcasts, or webinars. Another way to use your influence is through brand ambassadors. This means that someone who has authority in the marketplace will endorse your product or service by using it themselves and sharing their experiences with others. You can also leverage influencer marketing for brands where people have large followings on social media platforms like Facebook, Twitter and Instagram, to push for users to patronise your product. Sell Yourself Before Selling a Product Whether you're selling a product or a service, you must sell yourself first as an entrepreneur. You must be able to demonstrate the value of what you are offering in the most compelling way possible. Consider this, if you were looking to buy something and found out that it was being sold by some random person on the street who had no idea what they were talking about, would you make a purchase? Probably not. However, if they could demonstrate their expertise in whatever it was that they were trying to sell, then maybe yes (assuming everything else checks out). Build Interest and Desire with Features and Benefits You can build interest and desire with features and benefits. Build on the features of your product, and do this by stating the most important practical benefits of your product. Make sure you're speaking to your customer's needs and wants rather than just talking about what you want them to buy. Sell the Results Instead of selling your product or service alone, focus on the results that you will be able to deliver with your product. You can do this by sharing what your customer will benefit from using your product or service. As an example, if you sell industrial water pumps you can rather tell potential customers what range, capacity, and performance of the pump and how functional the pump will be for the potential user. This you should do, instead of just centering on the price of the water pump and asking people to just buy the water pumps. Use Trust and Expertise to Build Credibility Use your credentials. If you have a degree or certification, mention it on your website, in email signatures and newsletters, and when speaking to prospects. Use your personal story, one of the best ways to make yourself relatable is by sharing what you're passionate about with others and why they should be too. Use your expertise, if you have an area of expertise that makes sense for the type of business you run (or want to start), make sure that potential buyers know and feel your expertise. Make it clear by mentioning it prominently on all platforms where you sell your products. Experience matters, this goes without saying that people will go for a seller with experience if they are looking for help with any product. Testimonials/references from previous clients can also help build trust between potential clients and service providers like yo

How to win your customers’ appreciation and loyalty in 2022 Introduction How do you feel when people appreciate your effort or contribution towards something? Indeed, you get a blissful feeling as the act shows that you were seen. Every human usually gets this type of feeling, and your customers are not any different. We are sure that you must have heard the phrase ‘your customer is king.’ Or, ‘customers are always right.’ As a business owner, the goal is not just getting people to buy from your brand. Now, you may be keeping a confused face wondering what the goal should be. Instead of targeting a short-term result, why not strive for a long-term effect? Yes, a customer comes to buy what you are selling, and you are getting profit for it. But, will the customer come back? This is where we have to mention customer loyalty programs. It should be common knowledge that people are only loyal when they are appreciated. Customer appreciation and loyalty are vital to any business, and they go hand-in-hand. It’s the year 2021, and if you think that this is not important, you are setting your business for a fall. It is essential to understand that you are not the only one selling a particular product. With the understanding of competitors, you will agree that you need to have the edge over them. Suppose you sell gadgets. How do you plan to have the edge over other competitors in the same niche? The best way to do this would be through a customer loyalty program. Therefore, helping in customer appreciation and loyalty, ensuring that the customers do not shift base to your competitors. Here are some ways to increase customer loyalty: Ways to win customer’s loyalty in 2021 To be reading to this point, we would assume that you agree with the concept of customer appreciation and loyalty. However, over time, we hear people say that it’s hard to gain customer’s loyalty. One school of thought feels that humans generally have a fickle attention span. With this theory, they think that it’s hard for a customer to stick to a brand. However, we disagree with these claims. We believe that customer appreciation and loyalty are feasible through customer loyalty programs. Also, we would say that customer appreciation is not a challenging task. Below are some concepts that you can adopt to increase customer satisfaction. Adopt an ease-free process It is typical knowledge that no one likes to encounter stress when going through any process, including buying. Thus, sellers need to have technicalities in place to ensure that customers experience ease. Now, you may be wondering about the technicalities. There are many that we can list out, starting with a website or an online store. While you may have a physical location, it is always best that you have an online store. Thus, helping those who are not in your region. If someone has to travel before, they can buy from you; it is inconvenient. Irrespective of your excellent products, they will find a closer alternative. But you can gain their loyalty if you have an online store. Another means you can put in place is ensuring that you have a simple website interface. If people find it hard to navigate your website, they will not come back. Also, it would be best if you had social media pages where people can easily connect with you. When you have all these in place, it brings you and your business closers to the customers. Thus, increasing customer loyalty.

HOW TO DELIVER A WINNING PITCH DECK  Introduction Do you know how to deliver a winning pitch deck? The process may sometimes seem easy, but many little details need your attention. This article will cover all you need to know on how to deliver a winning pitch deck. John has been searching for a breakthrough for a long time. Luckily, a friend connected him with someone who wishes to invest in his business ideas. It was a long-awaited answered prayer for John, and he could not hide his excitement. First, however, this person has asked him to prepare and deliver a pitch deck to convince them to plug into the investment. What is a pitch deck? A pitch deck is a written document that a person writes and presents to potential clients/investors, hoping to convince them to do business or have a partnership. Therefore, you know that you cannot joke around with it. Research shows that a pitch deck is not a one-size-fits-all. Instead, it would be best if you constantly tweaked it to suit your audience. In this case, to serve the investor, that needs the presentation. It is not the first time John has heard about a pitch deck, but he has never written or delivered one. Instead, he always hoped to convince people through talking alone. Now, he is seeking to know how to deliver a winning pitch deck. Are you like John? Do you wish to understand how to deliver a winning pitch deck? Then continue reading this article. Below are some tips that will help you have a winning pitch deck Always include facts When you are writing a pitch deck, you always need to include facts. It serves as the difference between a regular and winning pitch deck. Your potential client or investor may wish to verify whatever information you include in the pitch deck. Now, imagine they decide to crosscheck the data and see that it is false or does not exist? What does that say about your personality and integrity? In such a case, they will no longer want to do business with you as they will take it that you are not trustworthy. Business partners only want to work with someone they can trust. Thus, you must ensure not to create any chance for them to feel that you have a questionable character. Some people feel that using verified information is for only academic research papers. But you’re mistaken as it goes further. If you tell your investor/client that only 5% of their competitors are vital, ensure it is correct. You should never falsify information because you want your presentation to be bulky. So, if you have not started checking for information, facts, and figures related to their industry, you should start now! Use catchy elements like gifs Undoubtedly, humans have a fickle attention span. Therefore, research shows that a typical human attention span is now 8 seconds. So, now that you have this information, how do you plan to sustain or hold the attention of your investor or client while presenting your pitch deck? It is why we always advise and suggest that you add catchy elements in your presentation. Some of these catchy elements could be gifs, shorts videos, pictures, etc. What matters is that they convey whatever information you are trying to pass. Yes, you should always have these catchy elements. However, they must always sync with your content. You do not want a situation where your client cannot understand the details and your content. A winning pitch deck leaves the investor hooked and interested while you are talking. However, if your client starts checking their watch, it seems that you are not doing something right. In this case, they are getting tired and cannot wait for you to wrap up the presentation. Any catchy element that you are infusing should live up to its name. You should not use an image that is in black and white or a dull shade. Everything needs to be vibrant and upbeat.

Top 10 free blogging tools Are you looking for some free blogging tools? There is a list of them in this article. My friend Ted has always loved the idea of blogging, and he aspired to be the next Linda Ikeji of Nigeria. Yes, he aimed so high and set boundaries that were admirable. Every time I saw him, he was always with his laptop, sorting things out to ensure that his blogging career was successful. With high hopes, we kept anticipating his breakthrough. After all, we have seen many people turn out to be bloggers in Nigeria, but to reach the heights that Linda Ikeji has attained will be a great feat. Ted kept on striving, and he has been successful. I am not here to say that he has surpassed his goals as he is still pushing. But, I can say that he is on the right path, and many of you should look out for him in some years. However, that is not the main focus of this article. Once a person is successful in a certain path, others are bound to emulate. So, it was not surprising that some people also wanted to go down the blogging path, and they have been asking Ted for tips. Ted usually gets diverse questions, and one of them is when people ask for recommendations on free blogging tools. Below are some of the top free blogging tools on his list: WordPress It is almost impossible to talk about blogging without mentioning WordPress as it is one of the biggest blogging platforms globally. WordPress has about 60% shares in content management system marketing. It shows that the platform is the most popular when it concerns content management systems. As a newbie in blogging, WordPress is one of the best platforms to use as it is user-friendly. Ted usually tells people that your work area makes your work fun. If your work area is not enticing, you would not have the zeal to keep working. In terms of blogging and WordPress, you will see that WordPress is easily customizable. So, you can set up different styles you desire. Imagine getting free hosting and domain name without needing to pay for it. It is what you get to enjoy with WordPress. So, it should not be shocking that you will see many blogs or websites that end in .wordpress.com. To ease into blogging, you need a platform that does not give you much stress, and you can enjoy this with WordPress. Once you have figured out how to pass your information to people, a huge part of your blogging work is settled. So WordPress can be that platform.

Cutting Expenses  as A Business 

Competition Advantage In Business 

Business Growth Metrics 

5 leadership skills  5 key leadership skills every Entrepreneur should have I used to be a big believer in the idea that entrepreneurs are born, not made. You don’t get good at the specific skills needed to run your own business by reading books or taking courses: if you’re meant to be an entrepreneur, it’s just something that happens naturally. And then I started running my own business and realized how much work goes into being a good leader. It’s not like running an office with employees who were hired for their particular skill sets—as an entrepreneur, you have total control over everything from hiring and firing employees to setting budgets and creating budgets. If you want any kind of chance at success with this model, then it’s vital that you understand what makes for effective leadership so that you can instill those qualities in yourself before realizing them through others. So without further ado, here are five key skills every entrepreneur should master when trying to create an environment where people feel inspired enough in order to do their best work: The ability to create a culture of action One of the most important skills that a leader can possess is the ability to create a culture of action. This skill is crucial because it allows you to motivate employees and coworkers who may not be as motivated by money or other incentives alone. Creating a culture where people feel empowered to take action will help you grow your business faster and more efficiently than ever before. To create this type of culture, you need to inspire others with your vision for the future. You need to push people into taking action by making them feel like they’re part of something bigger than themselves. Finally, you need to make sure everyone in your company feels empowered enough so that they take initiative on their own accord (and not when asked). Communication Communication is the backbone of any entrepreneurial endeavor. It’s also integral to leadership, business and personal growth. In order to be successful in any of these areas, you’ll need the ability to communicate clearly and effectively. Communication skills are incredibly important in both your professional and personal life: As an entrepreneur or business owner, you will have to communicate with prospective clients or customers about what you can offer them through your product or service. If they don’t understand what makes their situation different than that of other customers who have used products similar to yours before, then there’s no way for them to make informed decisions about whether or not they should hire your company. Similarly, when trying get investors on board with a new idea (or simply running a pitch meeting), it’s important that everything from presentation materials down through follow-up emails is well-written so as not confuse people into thinking things are better than they actually are because everything sounds confusingly vague instead of directly stating facts which could potentially lead someone else astray without meaning too much.” The ability to embrace challenges and challenges the status quo A great leader can embrace challenges and change. Whether they’re facing a new project, an unexpected situation, or an unforeseen problem, they’re able to think on their feet and adapt in order to lead their team forward. By embracing challenges, you’ll gain confidence and build trust in yourself as a leader. You’ll also be able to trust others more because you know that they are able to figure out new things on the fly just like you do—and that makes for better teamwork! Keep in mind that not all challenges have the same value. For example: some may seem minor but actually have far-reaching consequences; others might be huge but quickly fixed once identified (or even prevented from happening.) Understanding which type of challenge is best for you will help guide your decision-making process when faced with one so that it nev

How to Finance your Business.

How Businesses Can Scale the Imapct of COVID-19 Due to the Covid-19 pandemic, followed by the lockdown, many businesses across the country endured one of the worst periods. Regardless of how a business is set up, many today need to review their operations and reevaluate how the business operates. As things are slowly returning to normal most businesses have been unable to keep up with the new business market they find themselves. This is mostly due to inability of entrepreneurs to keep the financial wheels of their business turning during and after the lockdown. The effects of the pandemic is much more devastating on startups and MSMEs mostly due to the fact that the financial reserve of such businesses are so small. As a result, they are unable to manage the fallout of this scale. The ripple effect of this shutdown has had a key impact on Nigeria’s economy, as all business sectors get affected resulting in low revenue generation due to an eventual halt/slump on the sale of products and/or services. So, during such testing times, startup entrepreneurs will have to adapt to a new set of rules and be mindful of the following aspects to alleviate risks and to survive the slowdown caused by the impact of COVID19. Tracking expenses against the revenue status In this Post-Covid-19 period, one of the most important things to consider in business today is to carry out a thorough assessment of all forms of expenses, and also the total income generated. Doing this will provide a good estimate of the position of the company on a financial level. Knowing the financial position of the company, entrepreneurs can make proper plans until when everything is normalized. Reviewing the feasibility of Existing business model Since the occurrence of the pandemic, there has been a constant change in the market. And we all know it is not for good. As a result, we can all agree that it is time to review existing business model in terms of projections concerning revenue and expenses. Tracking financial metrics and cash flow cannot be lagging in this period considering how unpredictable the market has become. As such, entrepreneurs should review how much of an impact the pandemic has had on new sales, collections, debts, and so on. Plan policies for Future Provided it is still quite unclear how long it is going to take for the market and business industry to recover, entrepreneurs should make plans for all possible scenarios and outcomes. If we consider it as a 3-month problem, an instant halt on variable expenditures like hiring, marketing, travel, etc. can help. However, if the crisis continues for 9 months to a year, entrepreneurs will have to reconfigure their business strategy to reduce the variable expenses, renegotiate fixed expenses (rent, salaries, equipment lease payments, etc.), and focus only on the crucial essentials for survival.

How to Create Great E-Commerce Customer Experience Over time, customers place much value on business relationships that address their needs and deliver a better customer experience on any device of choice. Online platforms have become the center of business relationships being nurtured or lost. A great customer experience is considered as the requisite for having a thriving digital business. Companies devoid of this special feature could be found struggling to stay afloat in business because e-commerce customer experience is gathering momentum of making a difference in businesses. What is E-Commerce Customer Experience? E-commerce customer experience can be defined as the form and quality of digital experience a business delivers to a customer. E-commerce customer experience is driven by optimizing, creating, and inspiring experiences that will serve as a guide for customers through their path to purchase. There must be proper consideration for every step of buying journey taken by customers. This involves the research pattern of products by customers, evaluation options, helpful content to aid buying decisions, product(s) selection, and post-purchase experience. Today, e-commerce customer experience has been made easy with the availability of tools and techniques used to design unique and personalized experiences for customer’s buying behavior with efficiency. Why is Customer Experience Important? Customer experience works to make companies more competitive and customer-centric, with the main goals of driving sales and business development. According to RightNow, 86% of customers are willing to pay up to 25% more to get a better customer experience, and would not purchase the same business again if the experience was poor. It was also gathered that about 80% of customers abandon their purchases because of the experience they had, thereby opting for competitors who better meet their needs. In furtherance, 65% of customers research a product online before they go to the physical store, according to Forrester/Bloomreach study, thus making e-commerce much credible than just being a sales channel.

Considering Factors to Buying a Car in Nigeria Buying a car in Nigeria today is considered a display of comfort and wealth. This is because of the current economic situation of the country, where there is an outstretched demand for necessities than a luxury. Nevertheless, the reason behind buying a car in Nigeria is relative. It could be factored in as either a necessity, comfort, or luxury. Regardless of these demand types, one peculiar thing is that buying a car could be stressful without putting some factors into good consideration. These factors help in ensuring the process of buying a car is of zero hassle. Here are the key factors that must be considered before approaching a car dealer to buy a car in Nigeria. Budget This is the primary factor to be guided with when planning to buy a car. This is because buying a car involves a considerable financial capacity, which is not limited to only car purchase but after-purchase, which is car maintenance. Hence, your budget is of great priority. For instance, most Toyota cars are targeted towards low-income to middle-income earners, while most Mercedes Benz cars are targeted towards high-income earners. As earlier said, the budget is not only made for buying a car, but the maintenance cost needs to be included when considering buying a car. Generally, the maintenance cost of a Mercedes Benz car is higher than that of a Toyota car. Price Comparison It is important to put a wide range of prices for a particular car into consideration before making the final purchase. Across all car dealer shops in Nigeria, prices of cars vary, and which gives you the opportunity of going around to have an overview of the prices of an intended car from different car dealers. Making comparisons and finding an average price of all collected prices helps in making good decisions before making the final purchase of a car. Stakeholders Stakeholders in the automobile industry are persons with requisite knowledge of cars. So it is important to consult this person before making the final decision of buying a car. In Nigeria, a first-time car user is bound to involve a friend, family member, or mechanic who can serve as a guide to buying a good car at a, well,negotiable price.

6 PROVEN WAYS TO RUN A DATA-DRIVEN BUSINESS IN NIGERIA As a business owner in Nigeria or outside the country, making decisions based on data is crucial if you want to be ahead of your competitors. If your decision making is not based on data, that means it's based on assumptions and flowing with the tide – which is dangerous for the growth of your business. The word "data" can be intimidating if you're not a number person or if you're just a startup working on getting hold of what business is all about. Data is mostly composed of numbers, and these numbers friend is the key to making informed decisions that'll see your business thrive. Serious-minded business owners run data-driven brands, while regular business owners run their business based on assumptions. Which type of business owner do you want to be? According to statistics, a significant number of businesses are not data literate – which means they run their business one day at a time. If you're reading this, that means you're one decision away from being among the serious-minded business owners who make decisions based on data and information. If you're convinced that you want to be, here are six proven ways to get you started with owning and running a data-driven business in Nigeria. Don't Just Collect Data, Take Inventories of the Type of Data you Collect. Data is presented to us every day in every activity and interaction we have with our customers. Knowing the data that's available and what you have to collect is the first step to using data to make informed decisions. While some data sources are distinct, others are not. Let's say you operate a business where customers get to write down their names, address, time of purchase, and goods purchased, you're getting these data directly to your database. On the other hand, when you run Facebook Ads or sit down to evaluate your typical customers, there are less obvious data sources you might not notice. These non-obvious data sources include who's buying from you or clicking your Ads, where they are coming from, and what's their gender, social class, etc. You can make it a conscious duty to collect a particular type of data and make decisions based on these data. When you're collecting data intentionally, you have the insight needed to beat your competitors in the game.

Benefits of Internet Marketing over Traditional Retailing Internet marketing has been able to transform the principle of buying and selling through internet growth and technological advancement. There have been huge benefits for internet marketing over traditional retailing regarding customer interaction. Also, social media played a pivotal role in this benefit. Internet marketing with an e-commerce website makes it possible for businesses to deploy a brilliant money-making strategy with zero stress and limitations. Consumers are increasingly making the internet their best choice of buying decisions and which in turn is making internet marketing more important. According to Statista, 1.66 billion people shop online every year. Also, consumers are known to rely on the preliminary research conducted on mobile, the internet, and social media before making the final decisions on price and products. What is internet marketing? Internet marketing is the process of promoting a brand or business with its products and services on the internet, using tools like search marketing, social media marketing, email marketing, mobile advertising, and display advertising that help in driving traffic, generating leads, and improving sales. According to Statista (2018), 12% of all retail sales globally were made from e-commerce. What is traditional retailing? Traditional retailing is the process of having a small-to medium-scale business to serve the needs or wants of people patronizing a store/shop in a physical setting. Traditional retailing is also called the “unorganized” retail sector. So having described these two concepts, what are the benefits of internet marketing over traditional retailing?

Challenges Facing Small and Medium Sized Businesses Through the diverse experiences of investors, entrepreneurs, and merchants who have work experience across different sectors in the MSME, there is no reasonable doubt that there are clearer perspectives on some of the vital challenges that stand in the way of Micro, small, and medium enterprise. Some of these problems are general and applies all over the world, while others are restricted to specific geographical locations. The different kinds of challenges to MSMEs are risks that have totally obliterate different businesses, or fatally paralyzed many which hardly recover from the fall. This article will provide you with the most crucial challenges which may be a huge blow to your business of not avoided or solved on time. It will also consider the different impacts which the COVID-19 has had, and the changes it is bringing into the financial sector. The biggest challenges facing Micro, Small, and medium businesses in the industrial sector includes: · Leadership · Culture · Strategy · Having the right team · Strategy Execution · Making the business unique · Systems and Processes · Productivity · Performance gauging Subsequently, we will discuss each of these challenges by trying to figure out how and why they are a challenge, the risks they pose to MSMEs on a general level, as well as in a well defined environment. It is important to take note of the reasons why these challenges can be a risk for business, and the ways which they can negatively affect the business of not avoided or eliminated. This will keep entrepreneurs at alert to the possible ways to handle such challenges when they arise. Leadership This is one of the biggest challenges that may be a risk for any king of business, organization, and entity; not just for MSMEs. While other kinds of businesses may require people who have vast experience in a particular field, or company to take up leadership positions, this is not the case in MSMEs. Because MSMEs are usually personal, small scale business, the sole proprietors of the business usually assume responsibilities and has the highest position. As such, being a leader in an MSME does not require any academic qualifications or prior experience in chosen venture. If there were any course on leadership for small and medium scale business, merchants and entrepreneurs would most likely pass on the chance to take it. However, the lack of the required skills to deal with people and challenges which the business can run into can be catastrophic. There is also a mounting belief that leaders are born with the natural skills to lead people or entities; if you are not a born leader, you shouldn’t take a leadership role. That is not entirely true. While most leaders who take front roles in many business organizations might naturally have leadership skills in leading people, it can also be acquired. There are lots of influential books about leadership in business which will definitely enlighten merchants about the concept of leadership. These books will equip merchants with the right skills and abilities to make the difference in your team.

Car Maintenance in Nigeria Cars can be translated with a different meaning to different people. For some people, cars are luxury items to showcase the wealth and social status, while to others they are necessities to enable easy mobility or even generate income. Regardless of the categories that people might fall in, it is important to have a proper maintenance culture in terms of basic car maintenance checklist towards cars to enhance aesthetics and guarantee optimum performance. Broadly speaking, car maintenance determines a car’s efficiency and effectiveness, which goes a long way to keeping the car in good and durable conditions. What is Car Maintenance? Car maintenance is the process of having a comprehensive check and safety precautions on cars’s parts and function to enable its proper operation. Types of Car Maintenance Tips in Nigeria Here are some car-maintenance tips that must always be put into consideration on how to maintain a car in good condition and prevent ourselves from lurking dangers. Fix Car Problems Immediately Procrastination is a robber of time and a killer of dreams. This applies to maintaining a car, such that putting early signs of fault to a check tends to prevent the incident of a complete vehicular breakdown or even car crash. Car problems are not spontaneous, as they don’t just pop up. Therefore, the smartest way of adhering to a car-maintenance culture is paying attention to early signs of the fault before growing into a serious problem that might even cost you more to fix. Keep Fluids Clean It is important to always have clean fluids flowing through all pipes in the car and topping up these fluids is also necessary. These fluids include brake fluid, engine oil, transmission fluid, power steering fluid, air conditioning coolant, washer fluid, and radiator fluid. Engine oil is essential to keep all the moving parts of the car lubricated. Also, it must be ensured that the different fluid levels do not go low to the extent of posing problems to the overall functionality of the car.

5 BIG QUESTIONS THAT’LL HELP YOU DETERMINE YOUR BRAND’S PURPOSE Branding is one issue every entrepreneur must face at one point in a business or another. The challenge arises because the entrepreneur will try to figure out the best way to relate to the audience to persuade them to not only choose you over your competitors but also to make you a household name. Though there are different books on business branding on the internet, there’s always this feeling that something is missing. Every entrepreneur believes they have the best ideal and product, but the problem is always how to get the brand to connect with the desired audience. Let’s say this entrepreneur is you, and you’re wondering why you can’t connect with your target market. What might be the issue? It traces down to one thing. Being effective at selling is nearly impossible without having a remarkable brand. You might have the best product and offer mouthwatering packages, but if you can’t communicate the actual value of your brand, you won’t succeed. Communicating your real value can only be achieved when you understand your purpose. A purpose is something that your company strives to achieve that’s beyond selling more products or delivering more services · It makes your brand remarkable. · It makes you easy to identify with and · It makes your brand hard to be forgotten. For you to achieve all these, you need to communicate to your audience that your company is much more than just the profit. You need to show that you have a larger purpose.

How Businesses Can Scale the Imapct of COVID-19 Due to the Covid-19 pandemic, followed by the lockdown, many businesses across the country endured one of the worst periods. Regardless of how a business is set up, many today need to review their operations and reevaluate how the business operates. As things are slowly returning to normal most businesses have been unable to keep up with the new business market they find themselves. This is mostly due to inability of entrepreneurs to keep the financial wheels of their business turning during and after the lockdown. The effects of the pandemic is much more devastating on startups and MSMEs mostly due to the fact that the financial reserve of such businesses are so small. As a result, they are unable to manage the fallout of this scale. The ripple effect of this shutdown has had a key impact on Nigeria’s economy, as all business sectors get affected resulting in low revenue generation due to an eventual halt/slump on the sale of products and/or services. So, during such testing times, startup entrepreneurs will have to adapt to a new set of rules and be mindful of the following aspects to alleviate risks and to survive the slowdown caused by the impact of COVID19. Tracking expenses against the revenue status In this Post-Covid-19 period, one of the most important things to consider in business today is to carry out a thorough assessment of all forms of expenses, and also the total income generated. Doing this will provide a good estimate of the position of the company on a financial level. Knowing the financial position of the company, entrepreneurs can make proper plans until when everything is normalized. Reviewing the feasibility of Existing business model Since the occurrence of the pandemic, there has been a constant change in the market. And we all know it is not for good. As a result, we can all agree that it is time to review existing business model in terms of projections concerning revenue and expenses. Tracking financial metrics and cash flow cannot be lagging in this period considering how unpredictable the market has become. As such, entrepreneurs should review how much of an impact the pandemic has had on new sales, collections, debts, and so on. Plan policies for Future Provided it is still quite unclear how long it is going to take for the market and business industry to recover, entrepreneurs should make plans for all possible scenarios and outcomes. If we consider it as a 3-month problem, an instant halt on variable expenditures like hiring, marketing, travel, etc. can help. However, if the crisis continues for 9 months to a year, entrepreneurs will have to reconfigure their business strategy to reduce the variable expenses, renegotiate fixed expenses (rent, salaries, equipment lease payments, etc.), and focus only on the crucial essentials for survival.

How to win your customers’ appreciation and loyalty in 2021 Introduction How do you feel when people appreciate your effort or contribution towards something? Indeed, you get a blissful feeling as the act shows that you were seen. Every human usually gets this type of feeling, and your customers are not any different. We are sure that you must have heard the phrase ‘your customer is king.’ Or, ‘customers are always right.’ As a business owner, the goal is not just getting people to buy from your brand. Now, you may be keeping a confused face wondering what the goal should be. Instead of targeting a short-term result, why not strive for a long-term effect? Yes, a customer comes to buy what you are selling, and you are getting profit for it. But, will the customer come back? This is where we have to mention customer loyalty programs. It should be common knowledge that people are only loyal when they are appreciated. Customer appreciation and loyalty are vital to any business, and they go hand-in-hand. It’s the year 2021, and if you think that this is not important, you are setting your business for a fall. It is essential to understand that you are not the only one selling a particular product. With the understanding of competitors, you will agree that you need to have the edge over them. Suppose you sell gadgets. How do you plan to have the edge over other competitors in the same niche? The best way to do this would be through a customer loyalty program. Therefore, helping in customer appreciation and loyalty, ensuring that the customers do not shift base to your competitors. Here are some ways to increase customer loyalty: Ways to win customer’s loyalty in 2021 To be reading to this point, we would assume that you agree with the concept of customer appreciation and loyalty. However, over time, we hear people say that it’s hard to gain customer’s loyalty. One school of thought feels that humans generally have a fickle attention span. With this theory, they think that it’s hard for a customer to stick to a brand.

Car Maintenance in Nigeria Cars can be translated with a different meaning to different people. For some people, cars are luxury items to showcase the wealth and social status, while to others they are necessities to enable easy mobility or even generate income. Regardless of the categories that people might fall in, it is important to have a proper maintenance culture in terms of basic car maintenance checklist towards cars to enhance aesthetics and guarantee optimum performance. Broadly speaking, car maintenance determines a car’s efficiency and effectiveness, which goes a long way to keeping the car in good and durable conditions. What is Car Maintenance? Car maintenance is the process of having a comprehensive check and safety precautions on cars’s parts and function to enable its proper operation. Types of Car Maintenance Tips in Nigeria Here are some car-maintenance tips that must always be put into consideration on how to maintain a car in good condition and prevent ourselves from lurking dangers. Fix Car Problems Immediately Procrastination is a robber of time and a killer of dreams. This applies to maintaining a car, such that putting early signs of fault to a check tends to prevent the incident of a complete vehicular breakdown or even car crash. Car problems are not spontaneous, as they don’t just pop up. Therefore, the smartest way of adhering to a car-maintenance culture is paying attention to early signs of the fault before growing into a serious problem that might even cost you more to fix. Keep Fluids Clean It is important to always have clean fluids flowing through all pipes in the car and topping up these fluids is also necessary. These fluids include brake fluid, engine oil, transmission fluid, power steering fluid, air conditioning coolant, washer fluid, and radiator fluid. Engine oil is essential to keep all the moving parts of the car lubricated. Also, it must be ensured that the different fluid levels do not go low to the extent of posing problems to the overall functionality of the car.

How to Develop Marketing Strategy on the Internet There has been a tremendous paradigm shift towards internet marketing over the last few years. The great number of businesses joining the bandwagon of internet marketing with huge income coming in is a testament to this digital innovation. There are innumerable opportunities available on the internet, but it takes committed efforts and resources to make internet marketing successful. What is internet marketing? Internet marketing is the component of marketing that uses web-based channels to campaign a company’s brand, products, or services to its potential customers. This internet marketing strategy employed by businesses may include banner ads, Email lists, PPC (pay-per-click), and social media marketing. Market Strategy to Develop on the Internet Understand Your Niche The internet has a broadband with large internet marketing field, so it is important to have a better understanding of your customer target and their wants. Many companies are known to conduct extensive consumer and market research to understand the preferences and buying behavior patterns of their target buyers. For every business, there is a target market regarding the demography of people that wants the products and services. This idea will enable you to have the best choice of keywords while using your SEO and SEM campaign. Develop an Internet Marketing Plan An internet marketing plan is a guide that informs all your decisions and activities at every stage of the online business. Also, the plan aids in developing and implementing better strategies with a later evaluation of the overall result of the activities. Just as the traditional marketing strategy, your internet marketing plan/strategy must highlight all the objectives and goals that must be achieved while establishing milestones in the internet business. However, it is important to have an integration of the internet marketing plan with the company’s primary business plan to ensure harmony with the business’ goal plan. Know Your Competitors Internet marketing has been considered competitive due to the easy way of setting up an internet business with advancements in marketing technologies. A large number of well-established businesses on the internet poses a challenge to internet marketing entrants. Knowing your competitors very well is one of the best ways to stay afloat in an internet business. This will enable you to know their strengths and weaknesses to your improved advantage. In-depth research needs to be done where market intelligence will be conducted and information being analyzed about your competitors. Other things to put into consideration when assessing your competitors are pricing, consumer policy, products, services, and value proposition. With all these details at hand, you will be able to make good decisions and a powerful marketing campaign.

Kusnap is a credible platform that has helped entrepreneurs launch an e-commerce store with efficiency and seamlessness. Ever since its establishment, businesses have been able to move to the digital space considering the advanced technology age which we find ourselves today. These businesses have enjoyed numerous benefits associated with digital integration and inclusion such as wider exposure to target market, improved productivity, better growth rate, and so on. However, Like many other e-commerce platform out there, sales on Digital stores on Kusnap can just happen on their own. In order to make sales, entrepreneurs are required to put in necessary effort and consider using tools that can help get your business to where you desire. It could be as simple as engaging your friends or family in your business, or as complex as using social media ads. Whatever the case may be, there must be a starting point. While it is worthy to note that Kusnap itself employs different means to help digital stores on the platform make sales and boost profits, entrepreneurs on the platform also need to do their own part. The United effort put together will surely drive customers to your store and you will be off to a good start. Through this article, we will take a look at different methods you can employ to start making sales on Kusnap. Along the way, you will see how you can win your first conversion and how you can build on it over time. How long does it take to get sales on Kusnap? This is one of the big questions most entrepreneurs ask, especially when they are just about to join the platform. This is totally normal, considering the amount of money, time, and effort invested in a business. Any wrong move could make damage and ruin everything. To answer your question, it is important to understand that making first sales on Kusnap depends on a range of factors. These includes: · The availability of an existing network of customers · The age and authority of your domain (if you are buying an existing domain) · The depth of your market research – and how your products and prices reflect your research · How you present your products (images, product descriptions, etc) · Attractive incentives you set up for visitors to buy from you.

Reasons MSMEs Fail The business sector in Nigeria has seen lots of lots of changes over the last couple of years. The market has seen a much significant rise in the number of Micro, Small, and Medium enterprises (MSMEs). This is partly due to the fact that they are not so complicated to startup and run. The fact that it does not have to be capital intensive makes it an even more viable option for many of the entrepreneurs and Merchants across the country. One thing to note, however, is the undeniable fact that as much as there is a huge influx of MSMEs in the Nigerian commercial industry today, a high percentage of them also pack up within few months of running. Actually, the rate of businesses that shut down after a brief period is so alarming, but isn’t so noticeable since there are immediate replacements for the ones who leave. Many entrepreneurs or merchants who notice this trend might be discouraged by the fact that the ratio of MSMEs that stay above water to the ones that go under is so low. This is scary enough to deter anyone to venture and establish any MSMEs within the Nigerian market. Regardless of that fact, however, we have also seen many examples of businesses that have thrived and many have even expanded. In order not to fall victim of these calamitous event of folding up within a few months of running a business, we are going to examine the different and major reasons why MSMEs fail. This will be an eye opener for potential investors in the Nigerian market looking to set up their business here on the home soil. Zero/Inadequate Planning There’s a popular saying that goes: “If you fail to plan, then you plan to fail”. This principle is multidimensional as it cuts across all sectors that affect human life, relationship-wise, health-wise, business-wise, and so on. MSMEs also are not left out. A lot of businesses are launched with probably a great idea for a specific product or service which as obviously thought, would yield massive profits, but eventually crash as a result of the inadequate or lack of a solid business plan to back it up. Let’s not fail to note that there are MSMEs that also execute their ideas with a business plan but still end up with the same fate with businesses that lacked one in the first place. This can be as a result of many factors like unrealistic projections, inaccurate info, poor data translation, and so on. To have an effective business place, it must incorporate the following: · Mission and strategy · Development financing · Financial objectives · Sales and marketing strategies · Competitor analysis including pricing · Market summary · Resource plan · Financial forecasts (income statement, balance sheet, cash flow forecast, capital requirements, working capital)

Relevance of Search Engine Rankings on E-Commerce Search engine rankings are very important when operating a small or medium-sized business on the internet. Tools like SEO, SEO, and SEM are some of the trusted tactics of having a wider market coverage and brand promotion on the internet. A new e-commerce website is set up with the intent of being easily found in search engines. Ranking in Google is very important because an increase in the Search Engine Results Page (SERP) does not only boost the e-commerce to generate traffic and leads, it also provides the authenticity customers need to identify in your business. Search Engine Optimization (SEO) Search engine optimization can be described as the practice of increasing the quantity and quality of traffic to a website through organic means. Organic search e-commerce SEO is pivotal to the success of any e-commerce store. How does SEO work? Search engines are characterized by crawlers that gather information from contents across the web. The crawlers bring the gathered information back to search engines for indexing. When an internet user types a term or keyword into the search engine, this indexed information is fed through an algorithm which in turn delivers the most relevant information possible to the user. According to Advanced Web Ranking, 67% of clicks go to the first 5 results shown in search engines. Thus, the ranking and visibility of an e-commerce website are a function of how the SEO tools are being properly used. Encompassing Elements of SEO on a Site 1. Alt tags and descriptions. 2. Content length, uniqueness, readability. 3. Quantity and quality of links posted on the social media. 4. URL content, length, and structure. 5. Exact-match short and long-tail keywords. 6. Quantity and quality of links pointing to other pages on the website or other websites. Some Ranking Factors for Search Engine Optimization 1. Constant production of unique contents. 2. Add keywords to image alt text. 3. Content readability with clear titles, H1s, and H2s. 4. Remove elements capable of slowing down your website. 5. Add keywords to the first and last 100 words of content on a web page. 6. Add internal links to new and relevant pages to build out the site hierarchy. Importance of SEO 1. SEO increases organic search engine traffic. According to Databox, 90% of web pages get zero organic traffic from Google. 2. The higher your SEO score, the higher your appearance on search engines. 3. SEO increases your ranking in search results and gains more visibility online. This gives you an opportunity for potential customers to likely to click over to your site and convert. 4. It offers an engaging user experience by easily pulling the necessary information users need.

HOW TO START A RETAIL SHOP BUSINESS IN NIGERIA A retail shop business is actually one of the oldest businesses in Nigeria today. It has been in practice for quite a while and has helped entrepreneurs in making money off the business. The business is one of the fairly easy businesses to set up as it doesn't really require any hard processes or requirements. In this business, you're in direct involvement with the final consumers and you're basically selling to them things that are essential and things they might need. Retail shops comes in different forms depending on the products sold in them but the main point is selling to final consumers. The business is one really profitable business that can fetch entrepreneurs high profits if set up well. Just like I've mentioned, the retail shop is basically a place where consumer goods are sold or a place where most things or some of the major things needed by different consumers are sold. There are variety of products that can be sold in a retail shop and as long as the product is something with a high demand or even maybe a fair demand, then it is a good option and can definitely get in huge amounts of profit for business owners who start this type of business. Generally, retailers are individuals who are specialists in selling goods directly to final consumers. It is the main thing they do. And just like goods can be bought in bulk, it can also be bought in small quantities and this is where retail shops come in. The retail shops, again depending of the kind of product sold, sometimes eliminate the option of going to the market by the final consumers. There are some products that are usually gotten in markets and sometimes these markets can be far and even the product to be gotten might just be in a really small quantity. With retail shops, you don't neccesarily need to go to the market as long as they sell what you want. Things like frozen food, food stuff, toiletries, confections and many more that can usually be gotten in the market are now sold in retail shops and individuals can just visit the ones nearest to them rather than go to a large market to get the same products.

HOW TO START A REAL ESTATE COMPANY BUSINESS IN NIGERIA The real estate industry is a really big industry that is fast becoming one of the best options for business owners to invest. It is a really lucrative sector that brings entrepreneurs and people in the sector with large profits as big as millions when properly set up and depending on the properties and the place where the business is located. There are also a number of options for individuals and it is a business option for almost anybody as long as they work in the category or option that best suits them. The real estate business typically involves providing housing facilities for individuals who are willing to get them. Housing or rather shelter is one major basic need of individuals and the real estate business provides people with the opportunity to get the kind of house they like under the best possible conditions. The business is a really lucrative one and like I've mentioned, it's a basic need for individuals so they'll surely be looking to get a house and your business will help them in securing a good place. While providing housing opportunities might be the main part of the business, it also has a number of options for individuals willing to also get into the sector but are without sufficient capital or maybe they want to explore the options they have. The options from this industry includes building and being in charge of the properties, which makes you the landlord and the sole owner of your property. Also, there is the option of managing the properties for the landlords or property owners and lastly, you can also be an agent to help individuals get a suitable building and simultaneously help property owners get clients.

HOW TO START A PHONE AND OTHER GADGETS SALE IN NIGERIA The technology sector is one of the biggest in the world that offers a lot of business prospects that are usually lucrative to entrepreneurs who start the business. The invention or introduction of certain technological devices have made things a lot more easier than it used to be. Things like smartphones, for instance, are very useful for almost every individual as they can easily do many things with the device that could normally take a long time and even too many complex equipments. This, of course, offers a good business option for individuals to deal in the sale of these devices as they have a very good demand for the products and this makes it a good business idea. The sale of smartphones and other devices, just like the name implies, simply involves selling the named products and some other devices like computers, laptops, Television sets, and many more like that to customers who are willing to buy. The market for these products is quite well established and it is even becoming one of the fast rising businesses in the country today with many entrepreneurs looking at the massive potentials in the industry. The business is a really lucrative one and one that will definitely bring in huge amounts of profits if things are properly put in place and this is because of the high demand for products of that kind. Like I've mentioned, there are variety of products that can be sold during the practice of this business and they are generally things that are in regular use by people. Phones, of course, are one of the most used things in the world and it's almost so hard to find someone who's not using it. Laptops are another thing that are quite popularly used for the business. It is also used by many people for different tasks. The two devices, phones and laptops, take a huge part of the business and other things like Television sets, Sound Systems, video games, and so on can now come into context.

HOW TO START A COMPUTER SCHOOL BUSINESS IN NIGERIA A computer school business is one of the highly promising businesses in the country today with huge prospects of making profits for years to come. It's not really a new business but it is one that increasingly growing and gaining prominence in the country. Since the advent of technology, almost everything has become digital and the need to become aware and knowledgeable on how to operate the computer and also perform some specific functions on it is increasingly growing. A large amount of people still do not know how to operate the device pretty well and that makes the business a really nice option for business owners who want to start the business. The business involves opening up or setting up a place where individuals will be able to come and learn and be equipped with basic skills relating to the computer. It can be set in a school format or just a regular training center. At this place, individuals can learn how to properly operate a computer or laptop and how they can go about some of the functions that the device has. Since the invention of computer, and especially in this 21st century where everyone is required to have a good knowledge of these kind of things, the need for this kind of training has become increasingly important and it offers individuals with a chance to get it done in a conducive atmosphere without any issues. The world today, has given a lot of importance to the need to get equipped with basic computer knowledge. Most of the jobs that would normally not require the need for it have started migrating to the use of it and it has become a neccesary requirement to be a computer literate before you get such jobs. Teachers, Engineers, Bankers and almost every other profession now makes use of the device to go about their normal daily activities. This leaves individuals who do not posses these basic skills with no other choice than to learn it to be able to keep their jobs. Computers and its functions makes things very easy and that is why many companies are now applying it at their place of work.

HOW TO START AN ONLINE FOOD STORE BUSINESS IN NIGERIA In recent times, online businesses have quite become the main focus for many entrepreneurs. An online business, not only removes the option of having a location for your business but it comes with a couple of benefits that makes starting a business online very comfortable. Many people today spend time on their smartphones or computers and the social media world is becoming even larger, making business thrive easily in the space. The online space is also welcoming for typically almost all businesses and one of such is the online food business which is still a pretty much new business and one with a huge prospect for future entrepreneurs to try The same way a restaurant can be operated in a physical space, a similar thing can be operated online except you can't have people sit and eat online. The online business allows individuals to make orders for food made by experts and get them delivered to them without having to go out. Some restaurants run this kind of method of operating but again, with the business being online, you don't need to get a place, instead you can make the food from your home and send it to your customers who are willing to buy. For online business owners, it eliminates the option of having to get a location where the business can operate. Food is very essential and everyone eats. While cooking might be an extremely complex and stressful chore for some, others are sometimes in positions or places where they can't cook, work maybe and with this, an online food store becomes a good option to get food especially if they can't leave their work place. All they'll need to do is to make an order and the food can then be delivered to them.

HOW TO START AN ONLINE CLOTHING STORE BUSINESS Most businesses in the 21st century have gone from having physical stores to actually operating online. This is of course, due to the fact that options are now available that makes it easy for individuals to actively run their businesses online without any issues and also decreasing the amount of work done especially as having a physical store involves even more work than doing it online. Almost everything done in a physical store can be done online and even easier. Infact, almost all businesses can be operated online as long as it able to reach its target audience online and also provide ways they can transact business. One of the most popular businesses that is practiced online is the online clothing store business. An online clothing store is simply a clothing store online. Clothes get to be displayed to customers, they can buy it and have it delivered to them without moving or going anywhere to get it. Even as entrepreneurs or business owners, you don't need to go anywhere or meet with the customer to get them their products. Everything is strictly done online and no physical interaction whatsoever is needed from both the seller and the buyer. The seller will of course need to get the products, and that is when they'll need to move during the course of the business. The business is one of the most popular and profitable businesses practiced online. Clothes are worn by everyone everyday to go about their daily activities. Individuals will at one point or the other need to get clothes and rather than go through stress of looking for a physical store or a place where clothes are sold, they can just get them online. The business is a really profitable business and once the business is started and marketed well, you'll definitely start getting your customers in no time and start making the profits.

HOW TO START A LOGISTICS BUSINESS IN NIGERIA The logistics business is one of the fast rising and lucrative businesses in the country today. Things need to be moved from one place to another and that's how this business comes into being. It provides individuals with an opportunity to send goods or products from one place to another without having to do it themselves or going to a distance to get the goods transferred. The business is fast rising and becoming one of the bright business prospects in the Nigerian business world today. The demand for the services from this business is increasing by the day and it could also make individuals who venture into it get huge amounts of profits if properly set up. The logistics business simply involves the transfer or movement of goods or products from the point of origin to the comfort of the final consumers. It simply means helping with the transfer of a product from one of place to another.For example, if Mr A has something to send to Mr B and the both live far apart from each other, they can just hire a logistics company to send someone to pick up the product from Mr A and hand it over to Mr B without stress or having to go through any issue in getting the product to the required destination. The business is something that has been in practice for a very long time even though not for business activities. With many businesses setting up online and having all their operations done remotely, there will definitely be need at one point or the other to get final products to consumers and in doing that, logistics companies come in handy to help sort this issue. Stores and several other types of online businesses are opening up and some of them involve actual goods that needs to be in the hands of a consumer such as food stuffs, clothes, bags and so on. To ensure easy distribution or transfer of the product in question, you'll need to hire someone who can help deliver the goods as it will be extremely stressful to do it all by yourself and even if you choose to, orders come from different places. That's how the logistics business comes in for a business like this. It is complementary to online business.

HOW TO START A GRINDING MACHINE BUSINESS IN NIGERIA The grinding machine business is actually not a new business as it has been in practice for a while. It was something that was previously done in places where you can find markets but now, it is practiced even in household areas today with people looking to provide easy access to grinding machines rather than have people go to far distances to grind whatever it is they want. The business is quite lucrative especially if you are located in a place close to markets or a place where there is a large turnout of people. It is a fairly simple business to start and one that can bring in good amount of income for business owners who practice the business. The grinding machine business simply involves getting a grinding machine and using it to accommodate customers requests. There are several things that a grinding machine can be used to grind and two of the most popular things it is used for are pepper and beans. Pepper is quite common when it comes to this business as it can be used to make several things but before that, you'll most likely need to have it grinded. Manual machines are available and infact, they are things that have been used in the past but they're not quite as effective in making the products get to the desired look. The business is one that can be started in a small scale set up or a large scale one. The small scale aspect is mostly found in many domestic areas or household areas where people can just come out of their houses and get to a grinder's shop and get what they want. It doesn't really involve much as you'll only need a single machine for the business. Also, you might not require any other thing for the small scale part. The large scale part, however, is mostly practiced in markets or places close to where large quantities of pepper is sold. For this one, you'll definitely need more than one machine. One of the main advantages of starting a business like this is because of the demand for pepper and having it grounded. Many homes today makes use of pepper for different reasons and as such they'll definitely need to grind them at some point. Also, there are other things apart from pepper that customers might want grounded and they are common things also with a high demand. Another thing is that the cost of starting the business is not expensive as a large chunk of the budget or capital is taken by the grinding machine and after that, other things you'll need are quite affordable and easily gotten in the market.

HOW TO START A FURNITURE COMPANY IN NIGERIA The furniture sale business is fast becoming one of the biggest businesses in the country with the business having a huge potential and a chance to get entrepreneurs or business owners a good amount of income from the business. The business is not new at all as furnitures and furniture making was pretty popular in the past too as the materials were used to beautify places and add spice and style to a house setting. In recent times, the need for more quality materials has increased and the furniture making has moved from not only just making nice furniture products but also ensuring it is nothing but style. The furniture sale business simply involves making nice furniture products and putting them out for sale for customers to get them. The business is a lucrative one and is surely going to ensure that entrepreneurs or business owners who start the business make good amount of profits from the business. The business has increasingly grown into something really popular in the business world with customers looking to get quality and well crafted pieces of furniture to place in their homes, offices, or anywhere at all. Every home needs furnitures and not even homes alone, as furnitures are almost as important as any other thing needed in beautifying a place. It's almost impossible to not find any piece of furniture at all in homes today. Over the years, the way and style in which furniture materials are being made have changed. With inspiration from online blogs or pictures of nicely crafted products, business owners now look to give their customers new styles and designs which totally makes the setting of wherever they are placed to look really modern. Running the business can be in two ways. You can either be in charge personally and be the chief furniture maker for your company or you can choose to just be on the sidelines and get professionals to go about the business for you. As chief furniture maker, you're a major part of making the furnitures you set out of make. You must've gotten experience or had a training on the technicalities involved in the business and how to go about it to be able to be so good that you can set up your own furniture company and be successful at it.

HOW TO START A FOODSTUFF STORE BUSINESS IN NIGERIA Food is one of the major essentials to human living and it is a part of our daily lives. Preparing a meal or cooking, in general, involves a number of processes or stages and also a mix of several ingredients which eventually leads to the final result or rather the food you've made. These ingredients are found in markets or alternatively at food stores close to you. A food store is simply a place where you're able to get the necessary things you need to cook at home even without visiting a market. It's not really a new business as it has been around for quite some time and it happens to actually be a lucrative business as it has a really high demand for its products. A food store business simply offers individuals with the opportunity to get their ingredients or whatever it really takes to get their food ready or make their meals, at a closer place rather than go to a main market to get them. Normally, all food stuff, groceries and more can be gotten at a main market but with food stores around, as close as your street, you don't need to go as far as a big market to get them as there's every possibility you'll get what you want at the mini market or the food store. The business is a really lucrative one as it has a large demand for its products and you'll also be able to get customers considering the level of demand. The business can be run in either a small scale or large scale form. The small scale aspect is almost quite similar to a regular retail shop though the shop can be bigger and also the main products in this shop will be food stuffs and other basic things that can be used at home to make a meal or just regular cooking. The large scale aspect, however, requires an even much bigger place for operations. Also, the quantity of the products to be sold are much larger as compared with the small scale option. A major deciding factor for the scale of business to start with is the capital. The available capital will help you to know which one your money can cover and also if you'll be getting things in small quantities or large quantities.

HOW TO START AN EVENT PLANNING BUSINESS IN NIGERIA? Welcome to the Kusnap Startup Series, and today we will be talking about starting an Event Planning Business in Nigeria. Kusnap is an ecommerce platform, where an entrepreneur can sell your products and services to people across Nigeria. Nigerians love to party! Even in difficult times, there always seem to be happenings that require some form of event or the other in celebration or commemoration. And this makes event planning a very lucrative business. The event planning company or event planner, is involved in or totally manages the logistics, decoration, vendors and activity lineup of the said event, depending on how involved a client requests. Also minimum capital could also be required depending on the scale you choose to run your business. To get Started with your event planning company, here’s a few of what you need. 1. Get some training. In this case, an internship opportunity would be so great, or simply by taking other opportunities of training. 2. Pick a niche. – sometimes it’s more helpful to pick the type of events you would rather plan. Eg, Weddings, Corporate events, Children Parties, Birthdays, Conferences, etc. 3. Pick a name, get registered and branded. 4. Build your network of vendors. 5. Have business plan and marketing strategy 6. Be on social media; this gives you the opportunity to showcase your work to others. To learn more about the event management business, kindly visit our blog on our website.

HOW TO START AN SME DATA BUSINESS IN NIGERIA? Welcome to the Kusnap Startup Series, and today we will be talking about starting an SME Data Business in Nigeria. Kusnap is an ecommerce platform, where an entrepreneur can sell your products and services to people across Nigeria. SME Data Business is one fast growing business in Nigeria, as it enables one to sell and make profit from the comfort of their homes, with simply using a smartphone. It simply requires you to buy data in bulk and then sell to individuals at cheaper than usual rates, while making some profit. The SME Data business requires minimum capital and no special skills or qualifications. To get started, you’ll need to do the following; 1. Register and brand your business – this kind of business requires a lot of marketing, hence making it important to have your business branded. 2. Get your data suppliers- You can register with Data wholesalers or directly with network service providing companies as a data merchant. 3. Have smart phone and learn the trade. 4. Be on social media platforms for better publicity. 5. Develop and implement virtual and non-virtual marketing strategies. To learn more about this business, be sure to visit our blog on our website to get more information.

HOW TO START A BUSINESS CAFE IN NIGERIA? Welcome to the Kusnap Startup Series, and today we will be talking about starting a Business Café in Nigeria. Kusnap is an ecommerce platform, where as an entrepreneur can sell your products and services to people across Nigeria. A business café or cyber café as popularly known, is a setting where individuals can come to have access to internet services, like surfing, along with other clerical services like photocopying, printing, documentation, graphic designing and more. Business Café services are needed by a wide range of people, including students, applicants, SMEs, old, young, etc. hence, this makes this kind of business quite lucrative. It is also not too capital intensive, depending on the scale you wish to operate from. To get started, here’s what you need. 1. Get a suitable location for your Business Café. 2. Do some research to find out more ways to make your café as efficient as possible. 3. Get your equipment or machines, like computer systems, photocopiers, printers, scanners, internet routers, etc. 4. Have a name and get registered. 5. Employ skilled and trusted staff members. 6. Have a business plan with a great marketing strategy in check. To learn more about this business, do kindly check our blog on our website.

HOW TO START A COMPUTER SCHOOL IN NIGERIA? Welcome to the Kusnap Startup Series, and today we will be talking about starting a Computer School in Nigeria. Kusnap is an ecommerce platform, where as an entrepreneur can sell your products and services to people across Nigeria. Basic knowledge of computers in our world today, are relevant for day to day activities in corporate and various other setups. Hence the relevance of computer schools today, cannot be overemphasized. Computer Schools, could operate as training centers or institutions, offering various courses on computer learning. These courses could be on Microsoft office tools, like word, excel, power point, etc. it could also include courses on computer coding, and more. Also bear in mind that your computer school can be online or onsite. To start a Computer School/Institute, here’s what you need to have ready. 1. Have a name, and get it registered. 2. Create a curriculum and training content to go with it 3. Get your training facility ready; onsite – building/office or an e-learning platform. 4. Get your trainers involved. 5. Get a business plan and a fantastic marketing strategy. To get more information on starting this kind of business, be sure to visit our blog.

HOW TO START A CHARCOAL BUSINESS IN NIGERIA? Welcome to the Kusnap Startup Series, and today we will be talking about starting a Charcoal Business in Nigeria. Kusnap is an ecommerce platform, where as an entrepreneur can sell your products and services to people across Nigeria. The selling of charcoal was almost becoming obsolete, as modern cooking technology kept springing up, until charcoal was found to have several beauty and health benefits. As old as the charcoal selling business is, it is still a lucrative business in these times, especially with the discovered increase in its uses, asides from heat and cooking. You could choose to sell charcoal as a wholesaler or retailer, and sell it in its raw state or refined state. It all depends on you, and your available capital. To get started, 1. Do your research - find out more about its uses and benefits, its processing, equipment needed, and learn from others in the same business. 2. Write a Business Plan; Creating a plan helps you combine you research and create a sustainable plan with strategies to run your business. 3. Get your Capital; Based on the scale you choose to operate from, you would need your capital in order to get your raw materials and processing equipment. 4. Get your suppliers: You don’t always have to be the one to prepare the charcoal. Its alright to have more than one supplier, to ensure that your business is always running smoothly. 5. Develop a Marketing Plan To get more information on how to start this business, be sure to visit our blog on our website.

BUSINESS IDEAS FOR A STUDENT ENTREPRENEUR IN NIGERIA? Welcome to the Kusnap Startup Series, and today we will be talking about possible business ideas to start, even as a student in school Kusnap is an ecommerce platform, where as an entrepreneur can sell your products and services to people across Nigeria. Everyone deserves to have some extra cash coming in, even as a student. But it can be a bit tricky when you have to run a business with your studies. So today, we have put together 8 business ideas you can easily do as a student without having to interrupt your academic life. 1. Blogging – depending on what you choose to blog on, you can make money from site visits, clicks, or subscriptions. You can also have the option of running promotions on your blog for 3rd parties that wish to reach your readers. 2. Graphics design. Just like blogging, you can do this from the comfort of your laptop without having to go out of your school environment. All that is required is to learn graphics design skills and acquiring the design software, like photoshop, adobe illustrator, coreldraw, etc. And of course, you would need to get the word out there. 3. AFFLIATE MARKETING. This involves you referring people to purchase other products and getting a percentage of the sale when the product is sold. Its quite simple and can be done with ease from your internet enabled phone or device. 4. TUTORING. You can charge fellow students or younger students in your school for tutoring classes. This not only helps you make some extra money, but is sure to keep you in a great position academically, because you can only teach what you know. 5. Hostel Agent. 6. Buying and Selling 7. Laundry Services 8. Catering or Baking services. We hope you’d give some of these options a try!

HOW TO START A BOOKSHOP IN NIGERIA? Welcome to the Kusnap Startup Series, and today we will be talking about starting a Bookshop in Nigeria. Kusnap is an ecommerce platform, where as an entrepreneur can sell your products and services to people across Nigeria. The concept of bookshops are no longer as common with the introduction of ebooks and online book stores. However, the bookshop is still a type of business that thrives especially when the target market is clearly outlined and targeted. There are various types of book shops like, academic, religious, inspirational, fiction, and so on. Some bookshops could be a combination of either of these categories, as well. There’s usually no special training required to start a bookshop, but it does help when you have an idea of the contents of your books, to enable you talk about them to your customers. To get started, firstly you would have to - Pick a niche. Identify the categories of books you would like to sell. - Identify your target market and locate your store around them. - Get the books. - Develop a marketing strategy to reach your customers. - Get online. You can choose to run your bookshop completely online or have a physical and online store to compliment it. To learn more about this business, be sure to check our blog on our website.

HOW TO START AN ADVERTISING AGENCY IN NIGERIA? Welcome to the Kusnap Startup Series, and today we will be talking about starting an Advertising Agency in Nigeria. Kusnap is an ecommerce platform, where as an entrepreneur can sell your products and services to people across Nigeria. Advertising is a necessity for every business to survive, and on various scales businesses could employ the need of advertising agencies to create and run professional promotional campaigns. Advertising agencies employ various advert channels such as social media, bill boards, television, radio, print media, etc to run campaigns. It is quite a lucrative business, and to start one, you will need to have the following in place 1. Research.; there’s no harm in having to learn a little more about your bsiness field. 2. Create a business plan. You need to clearly outline your services, your target market and develop a market penetration strategy, amongst others. 3. Get trained and registered. – get professional trainings and certifications to give your clients a note of confidence in your delivery. Also get registered with the governing bodies for your field in Nigeria. 4. Get capital and location; from your business plan, you should have an idea of what capital would be required, and depending on your intending scale of operation, you would need to get a suitable office location. 5. Get your team ready!  Advertising Agencies are known to be centers of creativity and expression, and this is possible when you have the right people in your team. Typically you should have graphic designers, editors, camera crew, and other creative heads… but again, it all depends on the scale you choose to function from. To find out more about starting this line of business, be sure to visit our blog.

HOW TO START AN ADIRE MAKING BUSINESS? Welcome to the Kusnap Startup Series, and today we will be talking about Adire Business in Nigeria. Kusnap is an ecommerce platform, where as an entrepreneur can sell your products and services to people across Nigeria. Adire clothing is simply a fabric that has undergone a tie and dye process, which creates unique patterns on the fabric. This process can be locally done or industrially done, depending on the level of professionalism required. You can choose to buy fabrics to produce adire to sell, or choose to create adire designs for others at a fee. It’s quite easy, and requires minimum capital to begin.. However, to get started here are some things you would need 1. Research and Training; - to understand the business better, - to learn new concepts, and of course to improve your production skills & efficiency. Here, you’d want to take advantage of online and physical materials. 2. Capital & Location; you would need to know your cost to get your die, chemicals and other equipment for the process, and also get a suitable location, all depending on the scale you wish to operate. 3. Have a Marketing Strategy; you can talk advantage of social media or other online channels, as well as locate possible direct users of your products, such as fashion designers, fabric sellers etc. And that’s it for adire making business! If you’d like to learn more about this, be sure to visit our blog for more information.

LIST OF EIGHT BUSINESS OPTIONS FOR STUDENTS In the world today, Entrepreneurship has really become so popular and is serving as a major way to make some money. It basically involves creating a new idea or working with an existing one. Whichever one goes, the ultimate goal is starting a business, operating it successfully and making your money at the end of the day. Businesses have really become quite well known and individuals now look at them as a viable means to do something they love while also making money from it. In Entrepreneurship, there are almost no barriers or age limits in starting up and being successful at what you choose to do as long as you’re well aware of what it entails and you’re also prepared to do everything it takes in bringing the business into light. Entrepreneurs can simply be anyone; adults, teenagers, undergraduates, old people and just name it. Entrepreneurship gives room to individuals whosoever, to be able to express themselves and explore the options in the industry in a bid to make money. This typically means almost anyone can of course, start a business and students and undergraduates happen to fall under this category. In recent times, many students have started different businesses just as a way to make money either to fund their education or just to have some form of savings. It has really become a commendable way especially to see young people willing to do what it takes in bringing up a business and working to be successful at it. There are several options of course, for the taking and they can still be operated very well even with school work. After school, such businesses can still be operated for a long while even together with a salary job, one not interfering with the other. One of the main reasons why students start businesses is, just like I’ve mentioned earlier, to fund their education or to serve as a source of income for them. It also gives them a sort of sense of responsibility as they are owners of a business despite still being in school. Juggling school activities with business could however become a problem for these entrepreneurs and it is now up to them to find the right balance and try to make things work. Starting a business is definitely not really easy and challenges could come up eventually during the course of the business, this will help shape up the individual and more like give them experience about how these things go. There are several business options for students to explore and while some might even be extremely easy to start, other might require even more work and dedication. One factor that students must look at before starting any business is time. They should be able to work out their schedule and see that their education is not affected and if they can also do both simultaneously. This also depends on the type of business selected. Some businesses don’t require too much dedication as others and even some can be fully operated online outside school hours and this potentially serves as a good business option for entrepreneurs. Capital too is also important when deciding. Again, some businesses don’t need too much capital while some don’t even require any bit of it to set up. At the same time, there are also options that need a fairly high capital to start. The business selected will determine if you’ll be in need any level of training or special skills at all. It’s not for all businesses but many of them tend to involve a particular skill before the business can be started and then fully operated.

HOW TO STARTA BOOK SHOP BUSINESS IN NIGERIA The bookshop business is not actually a new business in the country as it has been in practice for quite a long time in the country. The book shop business allows individuals to be able to get the books they want at a price. The business, however, is no longer as popular as it used to be with the introduction of digital means for individuals to get books. But even at that, the book shop business is still a very good business idea as some people still prefer having the regular paper back to the one they can find online. Depending on the types of books you choose to sell in your shop, you have a good chance of making good amount of profit from the business. The book shop business simply involves setting up a location and stocking it up with books for customers to come in and get what they want. Book stores not only serves the needs of adults but also young people too as you get to find almost any category of books in a book shop. Book shops are actually a good idea especially for people who love reading. Books are read almost on a daily basis and all for different reasons. At book shops you get to find a variety of books covering almost all aspects in the world including relevant old books. Also, some book shop owners choose to sell other things like stationeries and some other things for extra income. One of the main advantages of starting a business like this is the fact that books are actually generally acceptable and with book shops, it makes the books easily accessible to customers or people who love to read. Like I've mentioned, a lot of people love reading and with book shops, they're able to get the books they want at an affordable price. Sometimes when books are first released, they're always in paper backs and you'll most likely be able to get them at a physical book store. Also, bookshops are known to sell school textbooks for students and this is also another reason why it's a good business option. Another thing is that you don't need any special skill or prior experience to be able to start the business It's one of the few businesses that can be practiced without any skill or training needed to be successful at it. You just need to get the books from reliable sources and then sell them for affordable prices which doesn't seem like something you'll be needing any kind of training for. Just a basic knowledge of how to run a business and also some background research in the business and you're good to go to start the business without issues. This typically means that almost anyone can start the business as long as they're ready for what the business entails and they're ready for the work involved. Starting the business is not an entirely difficult thing to do especially since you won't be needing any special skill or training. It simply doesn't really require much. The capital for the business depends on how small or big you plan to set up though the cost of books might be expensive sometimes. If you'll be starting small, the capital won't be as much as the capital for the large scale aspect of the business. You don't necessarily need workers for the business especially if you're starting small but with a large book store, you might need a couple of workers to help with things at the book shop. In the next sub heads, I'll be discussing the steps involved in starting a book shop business in Nigeria and some of the things that would prove useful to ensure that the business is successful and you make a good amount of profit from the business.

HOW TO START AN ADVERTISING AGENCY BUSINESS IN NIGERIA One of the major parts of running a business is advertising. It is very important and could go as far as helping to determine how much profit and success can be attained upon starting the business. Advertising is a communication whose purpose is to influence potential customers about products and services. Advertising is a very essential part of starting any business and entrepreneurs always need it to adequately promote their businesses. There are several ways advertisements can be done effectively to have a good chance of succeeding and while it can be done individually by the entrepreneur, they can also employ the services of an advertising agency to do the work for them. An advertising agency is basically a company that deals in helping businesses to adequately advertise their products or even the business using different methods available at their disposal. It is a business enterprise dedicated to creating, planning and handling advertising on behalf of its client companies. It is a lucrative business that can fetch entrepreneurs huge amounts of profit based on the demand for advertising services by many companies today. There are a lot of businesses out there today and even more operating online and as advertising is very important to the success of a business, the advertising agencies can come in to develop adverts that can be used to promote the business. There are many available ways used to advertise businesses today. The most used one which is also very effective Is the use of social media. The method is used by many businesses and even though it can be done by almost anyone, there are some advanced methods or features that can be used by experts to help the business. They are some of the things offered by advertising agencies. Other methods of advertising include using banners, flyers, email campaigns and so on. All have their different ways in which they can work but they are quite good for promoting a business. One of the main advantages of starting a business like this is because if the demand of the services of an advertising agency. The demand is usually high with companies or businesses in need of experts to help control their marketing strategies and helping to transform these efforts into good ways for the company. Many business owners love to employ the services of experts who can do a very good job at promoting the business and as a result, they look to agencies like this for help. There are a lot of businesses available in Nigeria today and even more businesses will continue to be introduced or created so there is no problem in getting customers or worrying if you'll get customers or not. Another thing is that it is not a really stressful thing to do plus you might choose to have a team where everyone will have their own duties. You'll definitely need some training in getting the best use out of the available advertising methods and ensuring it works for you. The training simply prepares you for the business you're about to start. After the training is completed, the business can run in full swing and you can expect to start developing your strategies and getting your customers. Starting the business is not an entirely difficult thing to do. You don't really need too much to start the business. The capital is hugely important and it will help in getting things started for the business. In the next sub heads, I'll be discussing the steps involved in starting an advertising agency business in Nigeria and some factors that will prove useful during the course of the business and to ensure that success is attained in the business.

HOW TO START AN ADIRE BUSINESS The Adire business is actually one of the oldest businesses in the country today and is something that has been practiced for years now. The business has served as a means of making money and also introducing new styles in the clothing industry. Adire is a clothing material that has been dyed or has gone through the process of tie and dye. Dye is applied on clothing materials either new or plain and are made to have a unique design after using several techniques, patterns and styles to get it. It is a lucrative form of business and is still very much in high demand as it is still worn by many people today. The name "Adire" is a word used to describe a cloth that has undergone a dying process that makes it have a unique design. In the olden days, it was seen as a means of beauty and also a way to look nice. Also, in royal homes, it is something that was well known to be worn. The designs and the clothes were not only for royalty though as almost anyone can wear it to look nice. In recent times, many people have also adopted using the clothes too. They are fashionable and can be worn to events or big occasions. The business is not really practiced by many today though people are looking at the business today based on the demand for the product. The tie and dye process is not an exactly difficult process. It is even something that is taught in schools today and students practice it well. The business aspect is different as you have to be professional about the design and also make sure what you're doing is nothing but quality for your customers. For the business, you can decide to get clothes and dye them into Adire or choose to get clothes from your customers and dye them for a price. The business is a lucrative one and has many young people looking at the prospects of the business in a bid to make some money. Just like I've mentioned above, the process is taught and it's something you can learn if you don't already know how to do it. Asides the training you will definitely need to start the business, there is no special skills or education needed for a business like this. It can simply be done by anyone as long as they're ready to learn how to go about the dying process and how to make your own designs. You'll also need to work hard and stay committed for the benefit of the business. All that put into consideration and you can start the business and start making your profit. Starting the business is not something really difficult to do. After acquiring the required knowledge to properly manage the business, you'll be ready to start. Capital comes in at this point and you'll need it to be able to proceed on your plans and get everything needed for the business. Location is not a neccesary requirement as the process can be completed in your house provided you have a space for it. If you don't, you can consider getting a place though it will serve as an extra cost to the budget prepared or the capital to be gotten. In the next sub heads, I'll be discussing the steps involved in starting an adire or tie and dye business in Nigeria and the factors that will definitely prove useful during the course of the business and also to help you ensure that you make good amount of profit and also make the business successful.

RESTAURANT BUSINESS IN NIGERIA Food is one of the most basic and fundamental need of man. It serves as a means for survival, growth and development, energy, repair of cells, and so many other function of foods you already know. Everyone needs food for their daily energy needs in order to carry out daily functions and activities like locomotion, work, and other required function. One of the major places where people source food is through restaurants. The city lifestyle of people ensures that most people depend on one restaurant or the other to provide food. In Nigeria, more than 51% of the total population lives in cities across the country. This is attributed to the concentration of job opportunities, better living standards, and other generally valid reasons. Most people in cities thus depends on different restaurants to provide meals of their preferences at a given time. The high concentration of people in cities provide a huge market for restaurants to operate and thrive. Entrepreneurs are exploring the opportunities available in this market through the restaurant business because of its high success rate and availability of market for well prepared food. This article will present everything entrepreneurs need to equip themselves with when considering to go into the Restaurant business. But first, let’s start with the types of restaurants available in Nigeria. Types of restaurants business in Nigeria As you might already know, there are different types of restaurants available in Nigeria. Each of these restaurants are equally lucrative and can easily be invested in by entrepreneurs. It is important to note that not all the types of restaurants can be started by entrepreneurs due to the ranging investment amount required to start up each of them. The different types of restaurants in Nigeria includes:

How to Start a Rental Service Business in Nigeria You cannot buy or have everything you need in this life; especially tents; chairs; tables; DJ equipment; cooking utensils and materials; vans, etc. There are certain things you just have to hire. Renting service businesses are labor-intensive. While you need money to start, you need labor or staff and you would still have to pay them every other month. Most times, rented equipment is delivered in very far areas and these workers would have to follow you to the venue of the event. For an event to take place, hiring of equipment must be taken care of and these equipment must be in good shape and working conditions. Rental business is not limited to chairs, tables and canopy. There are many kinds of items you can start renting along side your rental business and begin to make cool money. Do you know that despite the hard times; he economic situation of a country; people still find ways to host occasions? Events take place almost every weekends. Be it birthday party, graduation, award ceremony, engagement to wedding ceremonies, meetings, conferences, family reunions among others. Doing a rental business is scarcely a bad idea as people organize events more often than you think. The assemble of people for different reasons or purpose is known as an occasion or party. It is called different things in other parts of the world. Rental business is a business entrepreneurs should look into or be interested in. Hiring of tables, chairs and canopies are important aspects of a party or social gathering. Event planners have to arrange for adequate tables and chairs to accommodate the number of guests invited to the occasion. Since purchasing tables and chairs is costly, it is not wise for the organizers to purchase those numbers of chairs . If you are an aspiring entrepreneur, you can start a table and chair rental business and offer your services to local event planners. Starting a party rental business may be for you if you want low overhead costs. The best thing about the party rental business is that it is a part-time kind of job while still in a full-time employment and you can also get your family involved in the business. Moreover, you can offer other services like supplying of refreshments food, etc. Apart from tables and chairs, there are other items you can rent out to event organizers. These items include: catering equipment, video camera, mobile toilet, generator, wedding gown, etc.

HOW TO START A PLANTAIN CHIPS PRODUCTION AND SALES BUSINESS IN NIGERIA Plantain Chips is one of the popular snacks you'll definitely find in the market today. It was something that was usually associated with big snack companies or specific brands that make such products. Now, it has become something that almost anyone can make at home provided you know what you're doing. Snacks, these days, are not limited to biscuits, cakes and other popular confections. It now includes home made snacks like Plantain Chips, Chin Chin, coconut chips and many more like that. The focus of this article, however, is plantain chips which will be discussed over the next paragraphs. In the production process of the plantain chips, the easiest of it all is frying of the chips itself. It's almost the same as just preparing a meal in the kitchen. It really doesn't take a specific skill or education or experience or anything of sort. All you need is preparing your mindset that you're starting the business, stay dedicated and committed to the tasks involved in the production process and be patient as you await your profit. Just like that, a plantain chips production setup can be achieved. Even the equipments needed to get the business started are affordable and can be easily gotten in the market. Starting a business like the plantain chips production business is one that can be started with a low cost. I mean, with as little as about five thousand naira, you can get your business started and depending on the capacity you set out for sale, it is almost sure that you'll make profits. The main ingredient for the production is of course, plantain, which comes from the banana family and is also consumed quite well by many. Plantain contains fibre which are healthy for body. Plantain Chips are also for everybody. It can be consumed by both young and old and is a good source of refreshment.

MINI-IMPORTATION BUSINESS IN NIGERIA Importation of goods have always been one of the most contributing factors to the economy of any country. It is a means for foreign exchange and trade, thus generating a whole lot of revenues through transactions. While importation itself is usually seen as a large scale transportation of goods from any other country into Nigeria, the advancement of technology has helped enable the commercial industry to provide Mini-importation services where goods of medium and low scale are shipped into Nigeria from other countries like China, USA, United Kingdom, and many other countries around the world. As such, mini importation is one of the viable ways which entrepreneurs can look into to generate earnings, and grow their business with time. In recent time, mini importation in Nigeria has been on the rise due to the increasing exposure which a lot of entrepreneurs are getting concerning the lucrative potential of mini importation. This increased recognition, of course, led to many people focusing their attention, capital, and resources to the business. As identical to many other businesses in Nigeria, finding means to learn the trade is one of the first steps that will get entrepreneurs to start business in this sector. A whole host of entrepreneurs are prepared to go into this business by making investments, most have little to no knowledge of how the business works. While mini importation can look very similar to local businesses which technology have allowed to go online, like Jumia, placing orders on international stores work quite differently despite a few similarities between them. In this article, entrepreneurs will be enlightened on Mini-importation, all you need to know about the business, tips, and so on. Come, let’s explore this article and make you an confident and established mini-importer.

HOW TO START LPG BUSINESS IN NIGERIA One of the popular business types in Nigeria is the sale or dealing with Liquefied Petroleum Gas(LPG). This is due to its regular use in many homes with more reliance given to the product ahead of other forms of cooking like kerosene stoves or firewood method. Liquefied Petroleum Gas found in cooking gases, provides individuals with a clean and efficient method of cooking and not to forget the fact that is is portable. The demand for the product is high due to its regular use and that is one of the reasons why the business is one with a huge prospect and represents a good business idea that promises to bring profits. In recent times, individuals have neglected the traditional method of using Kerosene stoves and Firewood. I mean, who in this century still makes use of firewood? Even at places where large scale food is to be prepared, the traditional method is not in use with people preferring the use of a cleaner and even faster method. Also, the prices of other substitutes has helped in promoting LPG. Kerosene for instance, has its price always rising. Elsewhere, firewood is neglected because of the potential environmental hazard it causes not to mention the fact that smoke from it could be uncomfortable and make the environment less conducive for people. The LPG gas business comes in different forms which could either be for large scale or small scale sale. The large scale sale involves setting up a gas plant and being one of the wholesalers of the product where small units can also be sold. For the small scale, the products are sold in small units to domestic users depending on cylinder size. Whichever way you chose, the business is highly lucrative judging by its regular use in homes and public places so it is surely one business to invest in. Starting the business, however, is not exactly easy. There are some factors that needs to be considered, some of which include choice of locating the gas plant or the small shop you intend to use for small scale sale and the presence of competition in the different regions you might choose to sell your product. In the next sub heads, I'll be discussing the several steps involved in starting a fresh LPG business in Nigeria and some factors to consider in each step to be taken to have chance of securing a better result or a high chance of succeeding.

LOGISTICS BUSINESS IN NIGERIA Logistics Business in Nigeria is basically the transportation of goods, or product from a destination (usually the provider) to another (final consumer). The need for logistics business is becoming more important than ever in the financial world. The advancement of technology in many aspect of our lives has ensured many of the shopping, buying, selling and all other forms of transactions are executed online. After all the necessary steps have been followed, the products involved in the transaction have to be moved from the seller to the customer; an this is only possible through the logistics business. In Nigeria today, online transactions are becoming increasingly common due to the comfort it allows users and hitch free process. As long as all the necessary fees are paid, transactions will be executed successfully and exchange of goods are done. The increasing number of people using the online platform for transactions have increased the lucrative potential of the logistics business, and entrepreneurs can exploit this for their own gains. It’s important not to forget that the logistics business not only apply to online transactions but also regular, manual transactions between people. This creates a huge market for the logistics business to operate in. Through this article, we will explore and review everything concerning Logistics business in Nigeria and how entrepreneurs can successfully create one for themselves. Logistics Business in Nigeria logistics is basically defined as the management of the flow of things, either goods, products, and services between the point of origin/creation and the point of final consumption to meet the requirements and needs of customers or corporations who need these goods. This definition should give a clear understanding of what the logistics business is all about. There are lots of businesses in Nigeria that require the services of logistics companies to carry out their daily operations in moving products to consumers who need them. As big as logistics can be, involving huge materials, equipment, machineries and so on; logistics can also involve goods as simple as fashion items, food items, health care products, etc. It is clear that you might have already come across different logistics companies around Nigeria who carry out these operations. As much as we have domestic logistics companies who move goods around Nigeria in the likes of GIG Logistics, Courier Plus Services Limited, and AXPD Resources; we also have international logistics companies like DHL, UPS, FedEx and so on. This article will however, cover only domestic logistics business. How Profitable Is Logistics Business in Nigeria? The primary goal of setting up any business is to earn profits. It is only natural for entrepreneurs to have questions about the lucrative potential of the logistics business in Nigeria. The rate of success of the logistics business is highly dependent on the number of customers you get on a daily basis. Other important factors are hinged on includes Pricing, business exposure, accessibility, and operations efficiency. Where the conditions of the business are perfect, there lots of profits to earn through the business. The increasing exposure of the Nigerian to e-commerce or online transactions brings a lot of positive impact on the business. Profits in this business can reach up to millions every month of operating.

HOW TO START LIQUID SOAP BUSINESS IN NIGERIA There was definitely a time when making or producing a soap was not an option. It was either the chemicals were too expensive or they were not in the country and of course, people were made to believe that cost of making the liquid soap was highly expensive and it was something to be produced in an industry. Today the case is different and individuals can now make soaps from literally anywhere just as long as the materials are made available. The best thing about it is that it can be produced right in the home with little or even no stress at all. Liquid Soap making has become very popular today and people are always willing to learn the processes involved in making them. Simply put, the Liquid Soap, just like the name implies, is the mixture of chemicals with water to form soap. Like I've mentioned earlier, it is an activity that can be conducted right from your house without hassle. After production, the soap can be used for several things. Washing clothes, doing dishes, washing the hand and more are some of the things that the soap can be used for. One interesting thing is also that the regular washing machine are now built to accept liquid soap for the washing of clothes. In Nigeria, it is almost difficult to find a home without liquid soap. It is almost like a very important household item. Making the liquid soap is however not difficult. It has almost no stress and even more interesting is that the soap making process can be completed in manner of few minutes, say 30 minutes at least. The process is totally easy and the chemicals are not concentrated chemicals that can have serious effects on the body though it is thoroughly advised for soap makers to always use protective gear like gloves for the hand and the nose masks to cover the nose from the smell of the chemicals. Using the protective gear is of course one of the steps involved in the soap making process. There are a number of other steps which can be considered when making liquid soap. In the next sub heads I'll be discussing the steps involved in starting up a liquid soap business in Nigeria and some factors to consider before thinking of starting or even while you're already in business. 1. DO YOUR OWN RESEARCH No matter what you've heard someone saying about a business and how well success is assured or how lucrative it would turn out, always try to do your own research. The research will not cost anything except your time and that time will prove to be well spent when the business starts and the successes starts coming in. It is important to do a thorough investigation about the business since you're going to be investing your money into it and you've never been involved in the business. Some hours of research won't hurt. The research is always meant to give you an idea of what to expect and the challenges ahead to be faced. It teaches future entrepreneur how the business works and what success means. It shows the risks involved and the ways to tackle them. It also gives ideas on how to sustain the business and work towards more success. Imagine missing out on any of the mentioned points, it's more like being less equipped about something especially something you plan to spend money on.

HOW TO START A LIVESTOCK FARMING BUSINESS IN NIGERIA If there's a sector or industry with a wide variety of business prospects, then it is Agriculture. The concept needs no introduction at all. Agriculture has always been one of the most significant business option for many individuals right from time. It provides individuals with a number of business sources that can be explored to start a successful and lucrative entrepreneurship venture. And the thing about Agriculture is that it needs no particular level of education or experience to be able to set up and become a professional in no time though the education will serve as an added advantage. In the past, Agriculture served as the most favorable and reasonable business idea for many people. Individuals used a piece of land and cultivated different things there to be able to cater for their families and also in a bid to exchange their farm supplies for something else they needed in a system called trade by barter. Soon came specialization and individuals started to decide against killing animals randomly but rather to domesticate them and watch them grow and reproduce in order to sell them. This form of agriculture is what is known as livestock farming. Simply put, Livestock farming is the reading of animals either for consumption or sale. It is also known as Animal Husbandry and is one of the most popular agricultural business in the country today with many entrepreneurs exploring the different opportunities in the industry. Livestock Farming is also one of the major sources of income to the agriculture industry as it reportedly accounts for about one third of the country's agricultural Gross Domestic Product (GDP). It is one of the sources of government revenue and provides opportunities for employment, food, and income. Starting a livestock farming business is a really big deal. While it might be easy to put on paper, getting the work done is not always easy. It takes time for the business to be properly established and to start operating properly. It also requires a high level of commitment and dedication because of its difficult nature. Entrepreneurs might need to put in an increased level of hardwork for the business to be successful. All these might make the business look hard and not worthwhile but no business comes without its challenges and at the end, you'll find out that this particular business is highly profitable provided you work hard and do all the neccesary things required to achieve the desired goal. Just like Agriculture which is divided into the cultivation aspect where individuals plant crops and send them to the market for sale, and the rearing aspect also known as livestock farming which involves breeding animals and selling them or products gotten from them to get profits, Livestock farming comes in different forms. There is a wide range of options that entrepreneurs can select from. All of these options still involves rearing animals and are all highly profitable though levels of profits can be different. The first is Poultry Farming. I've put this first because it is one of the most common livestock farming businesses in Nigeria. The poultry birds are reared with the sole aim of getting eggs or meat from them. The birds come in different species and individuals might need to select a particular specie to work with. The business also comes in different forms. You might decide to rear the birds for eggs or you can also decide to rear them and watch them reproduce after which the adult ones can be sold. This form of livestock farming is widely practiced and it has a well pronounced market for its products. Also, the profits from this business are always massive due to the demand for the products.

HOW TO START A CATTLE REARING BUSINESS IN NIGERIA Cattle rearing is one of the most practiced form of animal husbandry in the country today. It generates a huge amount of income and is a significant part of the agricultural industry. The cattle rearing business is mostly practiced in the northern part of the country with cattle owners making use of nomadic system of agriculture to rear the animals and derive specific products from them. In recent times, the business has become something not only practiced in the north with entrepreneurs keen to tap into the market. The business of cattle farming or rearing, is simply the rearing of cattle for the main purpose of deriving meat and milk. The cattle are taken care of and given the best of treatment for a number of years after which they must have become mature and are ready to produce meat or milk. Farm owners can either decide to select between rearing for milk and rearing for meat while in some cases, farmers can be involved in both. This is something that can be achieved based on capital invested. A little capital will only be able to start a small one while a lot larger capital can be used to start up both. The rearing process of cattle is almost quite similar to every other form of animal husbandry except with a few differences. There are two ways to actually rear the cattle and they include the nomadic system and the ranching system. Nomadic system is the most practiced system of cattle rearing. It is done simply by moving the animals from place to place without having a suitable place to stay. The cattles are always moving and it is along that path that they search for food and water and other things that make them comfortable. Unlike the nomadic system, the ranching system actually offers the cows a place to stay though this comes at a huge cost but it is the safest option when starting a business like this. With the ranching system, the animals are on a farm where they can receive utmost care rather than have them move around even under unfavorable conditions. In a case where animals are sick and needs urgent attention, it is always easy to get them the help they need on the farm and also keeps them away from the others so as not to infect them. All these and more are some of the things farmers must consider before starting the business. Even these days, farmers are looking to ranches as a solution to problems arising from nomadic agriculture, one of which includes clashes with farmers. Ranching, as I've said, comes at a high cost as it is just as similar to setting up a farm where all things neccesary for the well-being of the cattle are made available. Starting a business like this needs a lot of hard work and commitment and just like most agricultural venture, a large amount of capital except you're starting really small with just a few cows and then look to expand after a couple of years. Capital cuts across everything money will be spent on during the process of rearing the animals and it is can be called the pivot to the other elements in the business because without it, nothing at all can be done. Equipments, of course, are an important aspect of this kind of animal husbandry especially if you're starting a ranch. There are certain equipments that must be made available on the farm to ensure work is in progress and success is achieved.

How to Start a Catering Business in Nigeria. There is no greater medicine than good food. Good food nourishes the body and helps to prevent diseases from taking hold of you. Catering business is one of the businesses you should be encouraged to go into; especially if you are skilled in preparing good, tasty and palatable meals. According to Wikipedia, Catering is the business of providing food services at a remote site or a site such as a hotel, hospital, pub, aircraft, cruise ship, park, filming site or studio, entertainment site, or event venue. A caterer is someone who provides these services. The need for caterers will continue to increase as people become busier and as people look for easier and better ways of doing things. Caterers are contracted in companies to provide staff lunch every working day; caterers are contracted to provide meals, cakes, and a variety of dishes at thousands of events, parties, business meetings, clubs and even weddings and occasions; caterers are contracted to provide many indoor and outdoor services you can always think about when it has to do with food. Professional caterers take the stress and burden of preparing and serving meals at events off the shoulders of the organizers of the events. However, to survive in Nigeria, you should have multiple streams of income. You can do your catering services part-time while keeping your day job. This can serve as a way of providing additional income to you. There is this lady in mainland, Lagos who has a marketing job in one of Nigeria's banks. Her husband used to work with NEPA but now at home gainfully job-hunting. As a matter of fact, this lady is the breadwinner of the house at the moment but it has not been easy. They have five kids who are all in school. So, she decided to go into catering business. She secured a loan from Mint Digital Bank with far favorable charges than conventional banks and she has never looked back. It has been just six months but she is already smiling to the bank. The business is so big now that even her husband is now the manager of the business. While she goes to her banking job during weekdays, her husband runs the business. She is saying she would have to leave the banking job eventually someday to concentrate fully on her catering business because of how fast the business is growing. She trained as a caterer for just three months. She has started the business for just another three months but she is doing so well that her banking job does not pay her as much her catering business. She confessed that she is keeping the banking job for now because of the connections it affords her. Catering businesses are often a more feasible, proper, flexible alternative to opening and running a restaurant. Catering businesses allow you the favorable and creative freedom of operating a food-service operation without standard hours or a rigid schedule. Also, they often require less start-up capital and financial risk than a full-service restaurant.

HAIR SALON BUSINESS IN NIGERIA  One of the most lucrative business and profession which entrepreneurs can tap into is the beauty salon business. Rarely will a day go by that you won’t see people, men and women, have their hair done, manicure, pedicure, and many other services to make them look perfect and as they desire. Surely, everyone wants to look after themselves in order to look beautiful, and in their best state. To get this done, they have to visit respective salons. The average men and women visit their salons at least every two weeks to keep themselves in tone and shape. This frequency is surely something that will interest entrepreneurs due to the huge population of youths in Nigeria who require all the services provided by beauty salons. As a business that is not capital intensive to start, unless you want it on a large scale; beauty salon business is definitely a feasible and viable business opportunity entrepreneurs can seize. While It is an advantage to entrepreneurs who have a pre-knowledge and skills in this business, entrepreneurs who don’t have the skills can also invest in the business by setting up a shop, getting all the necessary equipment and tools, and then employing competent hands in the hair business. In this article, we will have a critical look at the beauty salon business, parameters of the business, tips to successfully set up a beauty salon, and so on. At the end of it, you will discover just how much you can make from the business when all conditions are met. Market Opportunities for Beauty Salon Business We all know how much people, especially women, tend to care for their face, hair, and their overall looks. Since the population records back it up that we have more women than men, most of which are between the ages of 20-35 years, it is only natural that there is a huge market for beauty products and treatment services in the country. The huge population of people who require these beauty services are so huge that it is estimated that Nigeria has the 2nd largest market for beauty products and services, generating a whopping $300 million on a yearly basis. Another fact is that the average woman in Nigeria within the same age category specified earlier, spends within the range of N5,000 – N20,000 on beauty products. Having access these figures, you should know by now that beauty salons make a huge chunk from their business on a daily basis. A demographic study conducted shows that there is a better market for beauty salons in regions like Abuja, Lagos, Port Harcourt, Ibadan, and Benin city. It is also noted that there is a huge concentration of people who spend within the average range on N5,000 – N20,000 on a monthly basis in these areas.

CATFISH FARMING IN NIGERIA As part of the values that Kusnap Africa Ltd offers to the public, entrepreneurship is the focal point, as the company believes in creating wealth for all. In this article, Kusnap is going to discuss the nitty-gritty of catfish farming in Nigeria. Kindly note that this article is original and strictly belongs to Kusnap Africa Limited. Enjoy the article! Kusnap Africa limited (2020, September 26). Catfish Farming in Nigeria. Kusnap. https://kusnap.com/ One of the things many people cannot do without is feeding, and it is a vital requirement that ensures the possibility of living. Among the most frequently eaten food by people around the world, eating of fish stands out. In general, fish is one of the most nutritious components of people’s daily meal, providing nutrients such as sodium, potassium, vitamin D, calcium, phosphorus, iron, and zinc. These nutrients provide lots of benefits to our body system. Interestingly, Nigeria has a large population of which a vast majority consume fish. Therefore, due to his large consumption in Nigeria, and all over the world, fish, especially, catfish farming has become one of the most lucrative businesses that entrepreneurs indulge in practicing. Catfish is one of the most popular species of fish consumed in Nigeria on a daily basis. Practically, almost all the households in Nigeria have ideas of what catfishes are. For the most part, catfish farming is very common in Nigeria and the rest of west Africa due to the favorable warm weather conditions. They are usually found naturally in the costal or freshwater regions around the world. In this article, entrepreneurs will be enlightened on everything concerning catfish farming, how they are reared, the lucrative potential of the business, and so on. Overview of Catfish Farming Catfish is a class of fish which have numerous species such as the channel catfish, clarias nigro-digitatus, flathead catfish, and other 300 species found around the world. We are not here to blow you off with all the serious terminologies in catfish farming, but we will keep it as simple as possible. Catfishes are regarded as the bottom feeding fish found in their natural habitat of fresh water in coastal areas around the world. Just like humans, catfishes are carnivorous as they have a wide range of feeding bracket that include plants, insects, small size reptiles, worms, and frogs. They are cold blooded animals that reproduce and lay eggs in close proximity to the water surface. Female Catfishes lay eggs between 10 to 90 eggs every week. Unfortunately, catfishes are usually hunted down by bigger fishes and huge reptiles such as crocodiles. The information presented here are considered important and basic knowledge that all catfish farmers should have. Ignorance to the provided information might prove disastrous to the success of your fish farming venture. To read more visit Kusnap Official Blog.