UnfilteredJul 10, 2019
Episode 54: Misconceptions About Business That Are Keeping You Stuck
Do you ever wonder why some new business owners make it quickly, others struggle for years to come, and others quit within their first few months? It has nothing to do with their skill set, their talent, or their ability to be wildly successful. Instead, it all boils down to these 4 make-or-break misconceptions.
Episode 53: My Emergency C-Section
Surprise: I had a baby! And the birth didn't go...well...exactly as I had planned. Listen to this episode to hear my birth story and gain a new perspective on unexpected obstacles in business and in life.
Want to get me a baby gift? Great! I'd love nothing more than for you to leave me a review on the show by clicking here: https://podcasts.apple.com/us/podcast/unfiltered/id1471968619?uo=4 Thank you!
Episode 52: How To Actually Achieve Your 2021 Business Goals
Do you get stuck in the yearly cycle of setting 20 or more New Years' resolutions, only to achieve none of them (not to mention forget about the whole thing by February)? You're not alone and it's not your fault. The way that NY resolutions are typically approached is designed to make you fail, feel bad about yourself, and stay stuck in the same old cycle. So, let's break that now, sound good? Here is my exact two-step method to setting and actually ACHIEVING any business goal in 2021.
Episode 51: How to Make Sure Your Prospects Choose YOU Over Your Competitors
Do you get stressed about the competition? Worried that everyone else has more experience, more testimonials, and more followers on Instagram? You're not alone - this is one of the #1 stresses amongst new entrepreneurs. On this episode, learn my 3 secrets to standing out from the crowd and ensuring that your potential clients choose YOU!
Episode 50: 3 Nightmare Client Types (How To Identify Them Before It's Too Late)
We've all had a client or two who you know is just not the right fit. But the question is, how do you identify these people before you begin to work with them? Here are the biggest red flags to look out for on sales calls and how to know when it's time to step away.
Episode 49: The 4 Biggest Mistakes I Made When I Started My Business
Ugh, regrets. Let's talk about them. Listen to this episode to hear the 4 biggest mistakes I made when I started my business (that cost me hundreds of thousands of dollars and tons of time)!
Episode 48: 6 Secrets To Selling High-Ticket Packages
Episode 47: My Step-By-Step Breakdown To A 6-Figure Business
Think that it's impossible to make $100,000 or more in the first year of your coaching or service-based business? Think again, girl! Listen to my step-by-step breakdown in this podcast episode - I think you'll be pleasantly surprised how easy and doable it is.
This recording was originally a Facebook Live in my brand new Facebook group for women entrepreneurs, Scale School. If you prefer to watch the live video version instead of listening to the podcast episode, head over to join the free group and watch it at http://facebook.com/groups/hangwithlena.
Episode 46: How To Sell Your Next Big High-Ticket Package This Week
Do you believe it's possible to sell your next big-ticket package - hell, maybe your biggest ever - in the next 7 days? Exciting news: It is! Listen to this week's episode where I break down exactly how to do it without anything standing in your way.
By the way, I have decided to open up 3 spots for private coaching with me personally, designed to help you reach your specific income goals in the rest of 2020 and beyond. If this sounds like a Hell Yes for you, book a call with me here: https://app.acuityscheduling.com/schedule.php?owner=13057311&appointmentType=13081908
Episode 45: The Most Effective Facebook Ads Strategy In 2020
Today's guest, Azriel Ratz is the Founder & CEO of Ratz Pack Media, an agency that specializes in advertising high ticket products for B2B, SaaS, online publishing, app-based companies. His expertise in Facebook ads is proven by his excellent track record of generating an average return of 500% on ad investment. He’s here today to share his Facebook Ads hacks and strategies for unstoppable success, so if you are looking to crush it with Facebook Ads, definitely take notes during this episode!
Are you looking to take your Facebook Advertising skills to the next level? Get Azriel's brand new course at http://learn.ratzpackmedia.com/ and use the code FB25 to get 25% off.
Episode 44: Hacks For Maximizing Your Efficiency As an Entrepreneur & Parent
In this week's episode, we have a very special guest: The one and only Carey Bentley, Co-Founder of Lifehack Method. Her mission is to help her clients design lifestyles filled with personal freedom. Her team has shown over 50,000 professionals the techniques they need to be maximally effective at work and in their personal lives, saving hundreds of thousands of hours and creating millions more in revenue for their clients.
A former brand manager in the CPG space, Carey is a 9-5’er turned millennial entrepreneur. After a decades-long battle with a stress-related illness, she regained her health by redesigning her life around the lifehacking principles she now shares around the world.
Today Carey and her family live a nomadic lifestyle, living in countries around the globe.
Carey's Recommended Resource Of The Week: Taking Cara Babies https://www.instagram.com/takingcarababies/
Join Lifehack Method's upcoming FREE masterclass on their Winning The Week Method: How To Plan The Perfect Week In 30 Minutes Flat. Register Here: https://members.lifehackmethod.com/~access/a17c146f/
Episode 43: How To Stop Hating On Everyone (Radical Self-Responsibility)
Do you find yourself constantly complaining, getting frustrated, feeling helpless, and blaming everyone and everything around you for why you don't have what you want in your life? If so, you're so not alone. Check out this episode to rewire your brain, transform your results, and finally take ownership of your destiny.
Episode 42: 9 Success Habits For The Upcoming Season
Looking to level up into the next phase of your business? Then you have to check out this latest episode where I break down the 9 habits that will get you there!
Episode 41: Copywriting Queens Talk Copy That Sells, with Hanna Hermanson
Hanna Hermanson wears many hats in our lives. She is a long-time friend, Infinitude team member (she's one of our superstar coaches in the Profit Principles Mastermind), talented business coach, and all-around biz bestie. The two of us have a tone in common, but there is no greater love we share than our love for copywriting. To gain insider copy hacks that will transform your content from drab to fab, check out this brand new episode!
Episode 40: The Easiest Way To Close More Sales
Ever wondered how your competitors close WAY more sales than you? Why you only close one out of every five people you pitch, or less? Learn how to break through the next level of sales mastery on this podcast episode.
Episode 39: How To Crush It With An Online Course with David Siteman Garland
David Siteman Garland is the founder & creator of The Rise To The Top & Create Awesome Online Courses as well as the co-founder of Coursecats software. David’s programs help people turn their passion, expertise & personality into successful online courses and digital programs.
The Rise To The Top’s featured program Create Awesome Online Courses has over 5,000 students in over 100 countries who have created successful courses on everything from baby sleep training to clarinet lessons for adults.
David lives in St. Louis, Missouri with his wife and two kids. He is an extremely passionate slow pitch softball player (and team manager) and a sports & fitness fanatic. He has been featured in numerous media outlets from Forbes to Inc. Magazine (including #938 on the 2017 Inc. 5000 list of fastest growing privately held companies) and is the author of two books.
Download David's latest training called "CASE STUDY: How to succeed at teaching online during the current crisis (and beyond)"
Download for free here: https://www.createawesomeonlinecourses.com/succeed/
Episode 38: How To Design A No-Brainer Brand
Episode 37: More Business Brilliance with Mike Michalowicz
"Wait, didn't you already interview Mike on the podcast, Lena?"
Yes, I did!
But this week, I got to interview Mike again! This time on Facebook Live. I wasn't planning on turning it into a podcast episode, but the conversation was so value-packed and different from our previous episode that I had to share. Trust me, if you missed this on Facebook, you're going to love it.
Episode 36: Subconscious Stories To Ditch If You Want To Earn More During Covid-19
This podcast episode is all about managing the drama that’s probably running rampant right now in your head. Specifically, money drama.
I'm breaking down the 4 subconscious (and optional) stories entrepreneurs are telling themselves right now that are preventing them from making sales, halting your growth, and keeping you stuck.
To join the Profit Principles Mastermind and get 3 months free, head to https://click.lenaelkins.com/profit-principles73c5kpu3
Episode 35: The 5 Power Disqualifers
Something really fascinating has been happening.
People in our community have been coming to me with this story of “No one’s buying because of Corona! It’s not the time to sell! No one has money! The world is ending and so is my revenue!”
But the people who are coming to me with this fear - this STORY - are the same people who told me the same thing last month. And 3 months ago. And 6 months ago.
This story isn’t new. It’s just exacerbated due to these extreme and dramatic circumstances.
But the same rules apply today that they did a year ago…
The 80/20 Rule hasn’t changed.
Learn about the 80/20 Rule, how it applies to your business, and the 5 Power Disqualifiers to make your sales 80% easier.
Episode 34: You Can Lose This Time Or You Can Use This Time
Even though you're stuck at home right now, this episode is about realizing how much CHOICE you have. You can choose to spend the next 2-3 months (or longer) refreshing news sites, scrolling through Corona Facebook memes, neglecting your business because "it's just not the right time" to be focusing on it, and stressing endlessly about the state of the situation. You are welcome to sit in your pajamas and let the time waste away. You also have the choice to USE this time. If you want to opt for the ladder, here's how.
Episode 33: If You're Using These Marketing Strategies Right Now, Stop
There are 3 strategies that most new coaches and service providers use to get leads and clients. But right now, especially in the midst of Corona, they're completely futile and won't yield results. In this episode, I break down what will work, and why you should join the Profit Principles Mastermind today.
✅ AVAILABLE THIS WEEK ONLY:
Become a member for 3 months and we'll pay for your next 3 months: https://click.lenaelkins.com/pfbuy3get3
Episode 32: What To Fix Next To Achieve Your First $100K Year With Profit First Author, Mike Machalowicz
Mike Michalowicz is the author of Profit First, Clockwork, Surge, The Pumpkin Plan, and his newest release Fix This Next. By his 35th birthday, Mike had founded and sold two companies - one to private equity and another to a Fortune 500. Today he is running his third multi-million dollar venture, Profit First Professionals. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Over the years, Mike has traveled the globe speaking with thousands of entrepreneurs, and is here today to share the best of what he has learned.
Learn more about Mike here: https://mikemichalowicz.com/
Pre-order his new book, Fix This Next, here: https://www.amazon.com/Fix-This-Next-Change-Business/dp/0593084411
Episode 31: How to Handle Any Sales Objection With Paloma Lev
You know when you're on a sales call and your prospect starts laying out their objections - and you're worried that responding to them will sound argumentative (and will cause you to lose the sale)?
We've all been there. But it's time to debunk that myth once and for all with today's guest, Paloma Lev.
Paloma Lev is a sales trainer who's known for helping Coaches, Consultants, Experts & Influencers Sell with Badass Confidence. With 9+ years of teaching the art of persuasion, she uses her signature system The Conviction Method to she's helped her clients close deals between 3-38K and wants to help YOU close your BIGGEST high ticket client yet, transforming you from Scared As Hell to Sales Call Genius.
You can join her free Facebook Group, Sell Anything w/ Badass Confidence: High Ticket Sales Secrets!
Episode 30: Hidden Mindsets Behind The Online Business World's Most Successful Content Creators
Not only have I been a content creator for years, but I've also made a conscious effort to collaborate with entrepreneurs who are performing at a much higher level than me. And in that time, I've come to identify certain thought patterns that all of these highly successful content creators live their lives by, and run their content calendars by.
If you are also on a mission to become a content extraordinaire, or as one of my private clients recently called it, a Contentasour, you have to make these 5 insanely important mindset shifts before doing anything else.
TO JOIN THE FREE 5-DAY PERFECT CONTENT CALENDAR CHALLENGE, HEAD HERE: https://click.lenaelkins.com/2020-content-challenge
Episode 29: 5 Hacks That Will Make Your Content Marketing Way More Effective in 2020
Online entrepreneurs digest so much content that it could make your eyeballs bleed. Webinars. YouTube videos. Facebook Lives. Cheat-sheets and checklists. Blog posts. The list is literally endless.
But when it comes to your own brand, your engagement, and your sales, you have no idea how to make content work for you. Amiright?
Sure - you might post once per week, write an email to your small list and go Live when you're having a good hair day. But when it comes to confidently strategizing, creating and executing on a bullet-proof yearly content calendar that actually inspires action within your ideal customers - you're at a loss.
Most people are stuck in this content dilemma but don't know how to articulate it, let alone solve it.
And so the cycle continues of posting content, hoping it impacts someone somewhere, but without any clear methodology, purpose, or proven framework to ensure that it actually drives conversions.
So, today I’m sharing with you 5 Hacks That Will Make Your Content Marketing Way More Effective in 2020...and they’re different than what you’re thinking.
SIGN UP FOR OUR FREE 5-DAY 2020 PERFECT CONTENT CALENDAR CHALLENGE HERE: https://click.lenaelkins.com/2020-content-challenge
Episode 28: How To Come Up With The Best Ideas For Your Business
Do you ever get stuck in "creative slumps"? Ever feel like you're unclear on your next steps, what you should be focusing on and how you can generate larger-than-life results? Then listen to this episode where I break down my 5-step process for generating massive shifts in your business and jumpstarting your creativity.
Episode 27: An Inside Look At My Monday Routine
Today, I'm doing something a little unconventional, and certainly something I've never done before...
I'm sharing with you my exact routine that allows me to:
1. Work on average 4 hours per day
2. Work on average 3 days per week
3. Make a lot of money in my coaching business...the kinda money that allows us to have multiple employees, travel the world throughout the year, yada yada. You get the drill.
PS: Success Accelerator for Quarter 4 2019 is still open for enrollment. Apply here: https://click.lenaelkins.com/90-days-success-accelerator9pwc1cpp
Episode 26: Comfortable Disappointment & Giving Gifts To Your Future Self
In today's podcast episode, I am sharing a secret skill that separates 6 and 7 entrepreneurs from everyone else. And without this core shift, it's nearly impossible to grow your business.
The doors for 90-Day Success Accelerator 2019 are now OPEN! Apply here: https://click.lenaelkins.com/optin-2255185032080871
Episode 25: Using the Self-Coaching Model to Rewrite Limiting Beliefs & Stories
In this podcast episode, I teach you how to master one of the most important skills of your life: managing your mind. Get ready to learn how to identify thoughts that simply aren't serving you, eliminate useless stories that are driving your behavior, choose your emotions, and generate massively better results.
This week, our signature 90-Day Success Accelerator program is open for enrollment for the final time in 2019. If you are ready to elevate all areas of your business in the next 90 days, especially your income, influence, and impact, that go ahead and apply here: https://click.lenaelkins.com/90-days-success-accelerator9pwc1cpp
Episode 24: How To Rapidly Access Results With Jules Schroeder
Ranked by Inc. Magazine as #1 of the “Top 27 Female Entrepreneurs Changing the World in 2017” and one of the “Top 40 Millennials To Follow in 2018″, Jules Schroeder is a musician and visionary on a mission to inspire people to create a life by their own design.
With this vision, Jules created Unconventional Life, a Forbes column and top-ranked podcast for entrepreneurs that features the stories of millennials living from this new paradigm. Unconventional Life has reached millions of people from over seventy-five different countries and has become a global community of like-minded entrepreneurs, influencers, creatives, and thought leaders. Jules herself has always been multi-passionate as an avid cross fitter, yoga teacher, musician and singer, writer, avid traveler and overall life enthusiast.
Want to attend Jules' upcoming Unconventional Life retreat in Madagascar in December 2019? Head to https://www.unconventionallifeshow.com/madagascar/ and register.
Episode 23: How To Get People To Talk Nonstop About Your Brand
Ever wonder if referral marketing actually works? Our answer to that has traditionally been NO, but on this episode, I break down the two referral-based strategies that get people buzzing about your brand instantly.
Episode 22: How To Determine Progress
Ever feel like you aren't close enough to your goal? How's how to measure it and gain more momentum than ever.
Episode 21: 4 Trends You See Within Every Failing Business (And How To Avoid Them)
Believe it or not, some of the most well-known American corporations such as Forever 21, Bed Bath & Beyond, Krispy Kreme and Subway are struggling to keep their doors open. The question is, why? In this episode, Lena breaks down the four reoccurring themes you see within big business, and what small businesses can take away from it so the same doesn't happen to them.
Episode 20: How To Finally Realize How Fabulous You Are (And Stop Being So Secretive About It) With Daniele Driusso
Daniele Driusso is the powerhouse voice and leadership coach behind the Unleash Your Voice podcast. Beginning her career in acting and special fx makeup, Dani has leveraged her skills into teaching women how to own their extra, turn the volume up on who they are and unapologetically pursue their dreams. Her upcoming book Get Off Your A$$ & Into Your Life is a ‘not yo mama’s’ approach to self-discovery that allows you to actually live your most fully expressed life right now, in the moment, in real-time. Her approach to her work is infused with play, power, and a bold desire to be heard. Her mantra “You’re fabulous, stop being so secretive about it” has become a war-cry to her clients and students who continue to get their heart-centered work to the world around them through intentional marketing, and unshakable confidence.
Learn more about Dani here:
Episode 19: How To Generate Non-Stop Organic Traffic To Your Site With Taylor Croonquist
Getting organic traffic to your site is not an easy feat - until you listen to this episode with expert content creator, SEO expert and online entrepreneur, Taylor Croonquist. Taylor breaks down the exact step-by-step process you need to follow to hack endless free organic traffic no matter what niche you're in.
Taylor is also the co-founder of Nuts & Bolts Speed Training, a PowerPoint Speed Training site that delivers actionable PowerPoint training courses to working professionals who spend thousands of hours a year using the program.
Check out this exclusive step-by-step breakdown made by Taylor showing you how to discover and make the most out of your industry-relevant keywords.
Episode 18: What It Takes To Feel Financially Secure In Your Business
If you've wondered when you'll finally feel financially secure in your business, how much you should be making to feel stable, and how to stop stressing about it, listen to this tangible approach to feeling 100% confident in your business, no matter where you are right now.
✅ Get Our Fast-Track System To Sign 10 Clients In The Next 30 Days: https://click.lenaelkins.com/first_10_clients
Episode 16: How To Build a 7-Figure Agency in 10 Months With Nik Robbins
Nik Robbins built a 7 figure agency in 10 months and is now over the 3 million dollar mark with 18 employees in just 3 years. He has coached hundreds of agency owners from 0-6 figures and few at the 7 figure range.
Nik comes from a background of drug and alcohol abuse and completely transformed his life by studying personal development and being a student of sales and marketing.
Have you wanted to start an agency or grow the one you currently have? Listen to this episode for Nik's hacks for reaching quick results.
Nik's Website: https://www.betoplocal.com/
Nik's Free Facebook Group: https://www.facebook.com/groups/krusadernation/
✅ Get Our Fast-Track System To Sign 10 Clients In The Next 30 Days: https://click.lenaelkins.com/first_10_clients
Episode 17: Why Podcasting Is Your Secret To 7 Figures With Kara Loewentheil
On this episode, we interview Kara Loewentheil, a Master Certified Coach with a B.A. from Yale and J.D. from Harvard Law. In the last three years after pivoting from a legal career, she has grown her life coaching business from 0 to 7 figures. She's the host of the iTunes top-rated self-help podcast Unf*ck Your Brain which has been downloaded over 5M times, and she has been featured in outlets like Marie Claire, Mind Body Green, MSN.com, and The Huffington Post. Kara lives in New York City.
Learn more about Kara at www.unfckyourbrain.com
Listen to her podcast here: https://link.chtbl.com/0z8j-bIn
Join her membership program, The Clutch, here: www.unfuckyourbrain.com/theclutch
✅ Get Our Fast-Track System To Sign 10 Clients In The Next 30 Days: https://click.lenaelkins.com/first_10_clients
Episode 15: How To Land a Shark Tank Mark Cuban Deal with Prep Expert Founder, Shaan Patel
Shaan Patel is the Founder of Prep Expert, the nation’s fastest growing test preparation provider. Shaan has published nearly 10 books, including some #1 bestsellers on Amazon for SAT & ACT Prep and just published his first self-improvement book, Self-Made Success. He also recently appeared on ABC’s Shark Tank and closed a deal with billionaire Mark Cuban.
Prep Expert Website: https://prepexpert.com
ClearHat Website: https://clearhatmarketing.com/
Episode 14: Mastering Video Content with Sivan Felder
Want to finally learn how to create video content that converts? Then you have to check out this episode with special guest, Sivan Felder.
Sivan is the Head of Video Marketing at Two Heads Consulting. With over a decade of video marketing and production experience, she now transforms companies into influential brand leaders using video content.
Her work has won awards, been featured in viral video campaigns, and reached audiences all over the world. As a former U.S. citizen who immigrated to Israel in her 20’s, she is now one of the leading voices in Israel’s video marketing space.
In addition to her consulting work, Sivan delivers her unique experience and perspective to companies throughout Israel and the US, giving practical, hands-on workshops. Her goal is to educate companies on how to harness the power of video to establish magnetic and everlasting global brands.
Episode 13: How To Build A Successful Ads Agency with David Schloss
Interested in building an ads agency or learning how Facebook Ads can help your business? Then this is the episode for you.
David Schloss is an online entrepreneur who began marketing in 2007 from his college apartment.
Over the years, he has helped hundreds of businesses improve their website traffic, customer acquisition, and revenue using social advertising.
His business, Convert ROI, enables businesses to succeed by taking complicated social ad plans and seamlessly turning them into easy-to-follow revenue producing campaigns. He manages over $2.5mil per month in paid advertising via Facebook and Instagram.
He was been rated as one of the top “Experts to Watch” by Forbes Magazine, has been featured on Entrepreneur.com, Business Insider, The Huffington Post, and been interviewed on various podcasts and web shows around the topic of social advertising.
Learn more about David's company, Convert ROI: convertroi.com/
Follow David on Facebook: https://www.facebook.com/davidmschloss/
Email David directly at firstname.lastname@example.org
Episode 12: The Secrets Of A Successful Coding Bootcamp with Ryan Desmond
Episode 11: Why Data Will Unlock Your Business Growth with Meaghan Connell
It's time to stop avoiding your business data and use it to understand more, earn more, and grow more. On this episode, Meaghan breaks down exactly how your business, regardless of size, can be making smarter profit-driven business decisions with the help of clear & accurate analytics.
Meaghan Connell is the Co-Founder of Praxis Metrics, an outsourced data and analytics agency, and is an expert in reducing resource waste by capitalizing on information intelligence.
An international speaker, Meaghan has spoken in over 22 countries to organizations like Loblaw, NBC Universal, and DigitalMarketer on the power of data to drive human behavior.
She has been featured in dozens of online and print media, she is both NLP and Domo certified, and last but not least, she sits on the board of directors for Apeiron Society of Human Performance.
Meaghan is the example of eliminating resource waste and optimizing your personal performance through knowledge, information and data.
At the end of the episode, Meaghan invites you to join her popular UTM Training Course and offers a 50% discount code for all Unfiltered listeners.
You can grab the course here: https://bit.ly/2JxjYPr
And don't forget to use the discount code: ga
Episode 10: How To Make Better Decisions In Your Business
Ever feel STUCK when it comes to making important decisions in your business? Here's the step-by-step process to making confident, clear and quick decisions in your business.
Episode 9: What To Do When You Tell Yourself "It Just Isn't Working"
This episode is for the entrepreneurs who have been working at their business for a few months..maybe 6 months...maybe a year.
Giving it everything you have - your full attention, your creative energy, their whole-hearted belief...
But when you look at all you've created...sales funnels...content...traffic systems...a beautiful website...
You still find yourself saying "It's not working".
Here's what it really means, and what to do about it.
Episode 8: 6-Figure Coaching Must-Haves
You know when you're scrolling through that Facebook group...
Or looking at someone's testimonial page...
Or stalking some big entrepreneur on Instagram...
And you find yourself wondering "Why the hell don't I have these results?! What am I missing? Why is this so freakin' hard, but they make it seem so easy?"
But then, you burry that idea deep down and never admit it to anyone...
Because that would, well, make you look sorta lame.
So instead, you just keep showing up. Sharing content. Pitching people you think would be a good fit for your offers. Occasionally hijacking someone else's Facebook group in hopes of it getting attention. Making random edits to your website.
But deep down...doubting.
So, I'm gonna give it to your straight. This is what you're missing. Cause I'm sick and tired of everyone keeping this stuff a secret!
If you actually want to be one of those success stories that makes $10,000 + every month, here's what you need, BS-free.
Episode 7: How To Make Word Of Mouth Tangible
Do you ever feel like the concept of "word of mouth" in business makes sense to you, but in reality, you have no idea how to make it happen? How the heck are you supposed to systemetize or scale referrals? That's what we break down in this episode.
Episode 6: 3 Success Principles From My Mastermind
This week, I returned from Greece with my Mastermind. Listen to the 3 success principles I took away from the experience.
Episode 5: The Fastest Way To Make More Sales
Struggling to generate sales in your service-based business? Listen to the easy 3-step process to accelerate the process and enroll dream clients in your vision.