Let's Take This Online

An impression is the most basic digital metric that measures the amount of times an ad is seen. It is also, in my opinion, a very underrated KPI that affects us all in our daily lives. Let us deep dive into what an impression is and its importance. Onwards!

TikTok has been making strides to takeover the social media space and its newest set of steps has been in the connecting brands to creators. After launching its creator marketplace TikTok has introduced a brand new ad unit to bring creators and advertisers closer together. This is Let's Take This Online, a bootcamp and source of knowledge for all things digital marketing. Onwards!

Marketing is not the same as it was 10 -15 years ago. Digital has changed multiple industries and jobs, and in my opinion mainly the world of marketing. In today's world you can no longer be in marketing without knowing the basics of digital. Let us discuss why. Onwards!

Elon pauses the Twitter acquisition due to fake followers and Meta decides to limit location targeting Onwards!

After weeks of back and forth negotiations, it seems Elon has finally done what he set out to.  He has bought Twitter.  Let us explore this further

Tons of action happening over at Twitter these days.  Elon's proposal to buy Twitter completely has shook the boardroom.   Their next move surprised us all!   Onwards!

I love digital advertising, it has been my entire career. After working on global brands, I wanted to start bringing my knowledge to benefit others.   Let us start with the base, what is digital advertising? Onwards!

Elon Musk has made waves in his newest acquisition of 9% of Twitter stock. What does this mean for the future of the social media platform?

The Let's Take This Online podcast is back! Or is it? LTTO is going back to its roots, a podcast/bootcamp for entrepreneurs and creators to learn and acquire skills in the world of digital & social media marketing. In case you are wondering what happened to the older episodes, they have now shifted to a brand new podcast called Burgers and Hummus. I am excited to go on this journey with you to share my knowledge, review industry news and bring on experts in the field!