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Let's Talk Copy | Copywriting Podcast

Let's Talk Copy | Copywriting Podcast

By Let's Talk Copy

This is the Let's Talk Copy podcast! This is where you come to learn the secrets of high-converting copy and how to launch, grow, AND scale your copywriting business. My name is Liz Slyman, and copywriting changed my life. From freelancer to award-winning agency owner, my copywriting business has allowed me to own my own time–and ultimately, my own life. I'm here to help you achieve the same freedom. So, if you're ready to do this: let's talk copy.
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Ep. 45: This is What NEEDS to Go in Your Copywriting Brief

Let's Talk Copy | Copywriting PodcastJul 12, 2023

00:00
11:34
Ep. 45: This is What NEEDS to Go in Your Copywriting Brief
Jul 12, 202311:34
Ep. 44: Not Using AI? Time For Your Prices to SKYROCKET (for real)
Jul 03, 202311:11
Ep. 43: How to Score Low-Hanging Fruit Keywords (and why you should!)
Jun 30, 202312:27
Ep. 42: An Introduction to "Microcopy."

Ep. 42: An Introduction to "Microcopy."

Effective copywriting goes FAR beyond resonating statements and doing deep, deep, deep on pain points.

As they say, the difference hides in the details.

And in copywriting, the details are in your microcopy.

---

Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ 

CONNECT WITH ME: 

YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw 

INSTAGRAM @LETSTALKCOPY 

TIKTOK: @COPYWRITINGCOURSES

COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM


Mar 04, 202307:51
Ep. 41: AI Copywriting Will be Catastrophic ...but NOT for the Reasons You Think

Ep. 41: AI Copywriting Will be Catastrophic ...but NOT for the Reasons You Think

As an agency owner, I’m not worried about AI copywriting. At all. And if you’re a good copywriter, you shouldn't be, either. Businesses using them on the other hand? Well…it could go one of two ways. -- Get the Ultimate Sales Page Kit here. -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
Feb 13, 202307:34
Ep. 40: Digital Nomad: 5 Tips for Copywriters Living the #Vanlife
Jan 30, 202307:59
Ep. 39: Copywriters: You Need to Upsell THIS Page to Your Clients
Jan 23, 202308:20
Ep. 38: 5 of the COOLEST service swaps I've done as a copywriter
Jan 16, 202309:32
Ep. 37: Grow Your Copywriting Business Through Guest Blogging
Jan 09, 202312:27
Ep. 36: Psst..THIS is the best-kept secret in portfolio building.
Jan 02, 202308:19
Ep. 35: SEO Writing Series: Creating a SEO-Friendly Editorial Calendar
Dec 30, 202213:08
Ep: 34: SEO Writing Series: Your Pillar Content
Dec 13, 202212:42
Ep. 33: SEO Writing Series: 7 Keyword Types You Need to in Your Content Strategy
Nov 21, 202215:33
Ep. 32: SEO Writing Series: How to Find (and FILL) Content Gaps
Nov 14, 202215:09
Ep. 31: SEO Writing Series: How to Use Contextual Linking in Your Content
Nov 07, 202210:01
Ep. 30: SEO Writing Series: How to Create Content Clusters in 7 Steps
Oct 31, 202217:24
Ep. 29: SEO Writing Series: Conducting a Content Audit in 6 Simple Steps
Oct 24, 202213:21
Ep. 28: SEO Writing Series: How Long Does it Take New Content to Rank on Google?
Oct 17, 202212:20
Ep. 27: 7 SEO Copywriting Secrets You NEED to Know

Ep. 27: 7 SEO Copywriting Secrets You NEED to Know

SEO copywriters are some of the most skilled copywriters there are. Not only do SEO copywriters know how to write content that appeals to search engines, they can write optimized copy that compels an audience to take an action.

On the surface, it sounds easy enough, but SEO copywriting is more challenging than it seems.

And if you choose to specialize in SEO copy, I can tell you with 100% certainty that you are going to be in high demand.

No matter whether you want to build your SEO copywriting portfolio exclusively or you just want to better serve your clients, today I’m going to share with you 8 SEO copywriting secrets you absolutely need to know.

Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/

CONNECT WITH ME:

YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw

INSTAGRAM @LETSTALKCOPY

COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM

Oct 02, 202211:24
Ep. 26: The Top Project Management Tools for Copywriters

Ep. 26: The Top Project Management Tools for Copywriters

Ok, so I’m gonna divert from the common push from some copywriting coaches that enthusiastically tell you that the only things you need to get started as a copywriter are your laptop and an internet connection.


Because it just simply isn’t true.


That’s like saying the only thing you need to get started as a baker is a whisk and an oven. 


Sure, you need a computer and the internet to start a copywriting business, but they’re not the only things you need. Not if you want to be successful. 


If you want to start a career as a copywriter––and you want that career to be sustainable and actually allow you to make enough money to live on, there are several tools and resources you need to invest in.


So, beyond the laptop and wifi, let’s talk about the one of the most important things that you need to get started as a copywriter: project management tools.


CONNECT WITH ME!


IG: @letstalkcopy

Copywriting Courses & Resources: lizslyman.com

Sep 26, 202208:34
Ep. 25: The Highest Paying Copywriting Niches in 2022

Ep. 25: The Highest Paying Copywriting Niches in 2022

Even if you started your copywriting career out of sheer love for writing, all of us work because we want to make money.

You have bills to pay, after all.

Not all copywriting niches are created equal in terms of pay. Some niches pay exceptionally well, but are harder to break into because of the amount of knowledge and experience it takes to write really, really authoritative content.

Let’s look at some of the highest paying copywriting niches.


CONNECT WITH ME!

IG: @letstalkcopy

Copywriting Courses & Resources: https://www.lizslyman.com

Sep 19, 202206:31
Ep. 24: 5 Tips for Writing Video Sales Letters

Ep. 24: 5 Tips for Writing Video Sales Letters

Video marketing is absolutely where the future of advertising is going. And as a copywriter, if you want to stay relevant, you need to adapt to the trends and hone your skills where they’ll be of best use to your clients.


Use these 5 tips for writing your video sales letters and let me know what kind of results you see!


CONNECT WITH ME:

IG: @letstalkcopy

Copywriting Courses & Resources: https://www.lizslyman.com

Sep 12, 202208:02
Ep. 23: My 5 Biggest Tips for Winning Gigs on Freelancer Sites

Ep. 23: My 5 Biggest Tips for Winning Gigs on Freelancer Sites

Freelancer sites are extremely popular among copywriters. If you know how to leverage a freelancer site right way, you can create a steady stream of clients and income for yourself, as well as build your credibility as a freelance copywriter.


Because these sites are so popular, they’re becoming oversaturated.


But that doesn’t mean you won’t win clients.


In fact, it’s quite the opposite.


Most of the people who use freelancer sites aren’t doing in in an effective way, meaning their pitches and profiles are lost somewhere in the internet black hole. 


I’ve used freelancer sites on both the client side and on the freelancer side, and today, I’m going to share with you my five biggest tips for getting copywriting clients on freelancer sites.


CONNECT WITH ME!

IG: @letstalkcopy

Courses and resources: https://www.lizslyman.com

Sep 05, 202207:14
Ep. 22: Writers: Can Your Search History Get You Arrested?

Ep. 22: Writers: Can Your Search History Get You Arrested?

Depending on what you’re writing about that day, your job is to become an expert in that area so that you can write engaging content for your clients.

But sometimes you’ll have writing assignments a little darker than “10 Ways to Keep Your Lizard Happy.”

What if you’re writing a piece for a criminal defense attorney about kidnapping and you find yourself in some weird place on the internet giving you step-by-step instructions on how to get away with it?

What if you're writing a scientific article on fireworks and you end up Googling how to make explosives?

What if you’re writing ABOUT cybercrime and need to get really deep on some really messed up subjects?

There are a million different ways you can find yourself in some unsavory places on the internet, but should you at some point get concerned that you might have the FBI knocking on your door?

Let’s talk about it.


CONNECT WITH ME!

IG: @LETSTALKCOPY

EMAIL: HELLO@LIZSLYMAN.COM

Aug 29, 202205:28
Ep. 21: 6 Hidden Client Red Flags You Should NEVER Ignore

Ep. 21: 6 Hidden Client Red Flags You Should NEVER Ignore

Red flags aren’t always glaringly obvious. Some of them are pretty subtle. You might have a gut feeling that something’s off, but you just can’t pinpoint it.

Let’s talk about those times your gut will definitely be right:


CONNECT WITH ME:

IG: @LETSTALKCOPY

Email: hello@lizslyman.com

Aug 22, 202207:45
Ep. 20: Unpopular Opinion: Should a New Copywriter Ever Work For Free?

Ep. 20: Unpopular Opinion: Should a New Copywriter Ever Work For Free?

As a huge supporter of new copywriters (and just a general copywriting nerd), I spend a lot of time perusing copywriting forums, message boards, and other online communities.

One of the most frequently posted topics is whether or not a new copywriter should work for free to gain experience, get testimonials, and build their portfolio.

It’s a hot-button topic and the poster is absolutely flooded with emotionally driven responses one way or the other.

Let's talk about it.


CONNECT WITH ME!

IG: @letstalkcopy

Website: lizslyman.com

Aug 16, 202209:33
Ep. 19: Copywriting, Content Writing...or...BOTH?

Ep. 19: Copywriting, Content Writing...or...BOTH?

So you’ve heard how great a freelance writing career can be.

The control over your own schedule. The creative aspect. The location independence. Making decent money.

It all sounds pretty good, right?

The two writing skills in highest demand right now are copywriting and content writing.

But what’s the difference? How do you know which one is right for you, and how do you even start? And what’s the difference between content writing and copywriting, anyway?

Let’s jump in.


CONNECT WITH ME!

IG: @letstalkcopy

website: lizslyman.com

Jul 01, 202208:52
Ep. 18: The REAL Secret to Landing Clients Through DMs

Ep. 18: The REAL Secret to Landing Clients Through DMs

So, you’ve taken copywriting courses, you’ve created a copywriting portfolio, and you’ve determined your pricing and created a business plan.

Now it’s time for you to go scouting for copywriting clients.

You know that you can use social media to get clients (because that’s where your target audience is spending their time!), but there’s a right way and a wrong way to go about doing it.

So, how do you get copywriting clients through social media, and, more importantly, how do you do it effectively?


CONNECT WITH ME!

IG: @letstalkcopy

website: lizslyman.com

Jun 22, 202208:32
Ep. 17: 3 Myths Copywriters are Tired of Hearing

Ep. 17: 3 Myths Copywriters are Tired of Hearing

If I had a dollar for every time someone thought I filed “copyrights,” I’d never have to write another word in my life. And as a copywriter, if you’ve ever tried to explain what you do for a living, you’ve probably had the same problem.

But, people don’t know what they don’t know, right? And unless someone is in marketing or owns a business, you might not understand what copywriting IS or what a copywriter actually does all day. I mean seriously, I’ve tried to explain to my Mom about 1 million times what it is I actually do for a living.

So,

Let’s look at some agonizingly common copywriting myths and how you can explain to people what it is you actually do.

Jun 06, 202207:16
Ep. 16: Ditch the False Urgency! Here's How to ACTUALLY Compel Your Audience
May 31, 202206:31
Ep. 15: How to Start YOUR Copywriting Podcast

Ep. 15: How to Start YOUR Copywriting Podcast

Launching a podcast is one of the most effective ways to share your expertise with your audience and build your personal brand as a copywriter.

And even if you’re used to staying silent and behind-the-scenes on your laptop and the thought of actually having to speak “publicly” feels a little daunting, stepping out of your comfort zone is totally worth it.

Plus, it’s totally easy to start your copywriting podcast.

Let’s break it down step-by-step.

May 20, 202215:24
Ep. 14: Building Your Personal Brand as a Copywriter
May 16, 202208:57
Ep. 13: 6 Copywriting Hacks that Lead to SKY-HIGH Conversions
May 12, 202205:37
Ep. 12: How to Become a Copywriter and Make 6-Figures

Ep. 12: How to Become a Copywriter and Make 6-Figures

Can a Copywriter Earn 6-Figures? Absolutely. And I’m Going to Show You How to Do It.

One thing I’ve learned as an entrepreneur:

It’s easier to build a 6-figure business than it is to land a 6-figure job.

And even if you do manage to land a 6-figure job, chances are you don’t get the location independence and time independence that comes with having your own business.

So really, becoming a copywriter and starting your own copywriting business is a win-win.

If you’ve been thinking about becoming a copywriter and earning 6-figures or more, I’m going to give you the low-down on how to get it done.

May 09, 202224:32
Ep. 11: How to get in the "copywriting mindset" on demand.
May 05, 202205:21
Ep. 10: 14 Questions you NEED to ask before hiring a copywriting mentor.
May 02, 202218:48
Ep.9: How to land your first copywriting client
Apr 27, 202208:44
Ep. 8: 9 Things I WISH I'd known before I started my copywriting career.

Ep. 8: 9 Things I WISH I'd known before I started my copywriting career.

Way back when I started my copywriting journey, copywriting courses and resources online weren’t as prevalent, and I didn’t have any sort of formal business training. So, I went at it bootstrap style and figured it out as I went along.

All I really knew is that I wanted to write for a living, I wanted to be able to work from ANYWHERE, and I wanted to have my own business. I knew I’d figure the rest out.

And I did. But not after a TON of trial and error.

So, today, I’m going to share with you 9 things that I really, really wish I would have known before launching my copywriting business, so that you can skip the learning curve.

CONNECT WITH ME!

INSTAGRAM: @LETSTALKCOPY

EMAIL: HELLO@LIZSLYMAN.COM

WEBSITE: LIZSLYMAN.COM

Apr 24, 202209:39
Ep.7: Copywriting Business Starting to Boom? THIS Should Be Your First Hire.

Ep.7: Copywriting Business Starting to Boom? THIS Should Be Your First Hire.

So, you’re not only getting copywriting clients, your business is starting to thrive. You’re profitable, you’re getting referrals, and people are starting to reach out to you directly instead of you spending outrageous amounts of time cold-calling. Your calendar is starting to fill up!

Congratulations, your copywriting business is hitting its stride.

But, are you prepared to maintain that momentum?

If you’re hit with a wave of new clients, how sure are you that you can handle taking on the work? Remember: scaling your copywriting business is about more than just raising your prices

If your business is starting to boom, it’s time to start thinking about your first hire.

Your first instinct might be to hire another writer or an editor to take some of the work off your plate. And while those are great hires when your business is actually ready for it, they shouldn’t be your first hires, and I’ll tell you why:

During a growth period, the last thing you want to do is to have to spend hours upon hours sourcing, vetting, onboarding, and training the right talent. Even if you hire another excellent copywriter to help you, you’ll end up spending more time reviewing work, re-editing to your liking, and re-writing than you can logistically handle during a wave of growth in your business.

Wait to hire other writers or editors until you’re properly set up to do so.

So let’s talk about who your first hire should actually be.


CONNECT WITH ME!

INSTAGRAM: @LETSTALKCOPY

EMAIL: HELLO@LIZSLYMAN.COM

WEBSITE: LIZSLYMAN.COM

Apr 16, 202207:00
EP. 6: How to ask for testimonials (WITHOUT feeling awkward)
Apr 13, 202208:21
Ep.5: How to Make SIX-FIGURES Writing Emails

Ep.5: How to Make SIX-FIGURES Writing Emails

Did you know you could make money writing emails? Like, real money. Not just Oh, I splurged on Starbucks today money.

I’m talking about going to Whole Foods and paying with CASH type of money (is Whole Foods still fancy?).

Yes, it’s entirely possible to make 6-figures per year writing emails. In fact, there’s an entire subsect of copywriting that focuses on just writing emails.

It’s called (wait for it)…

Email copywriting. And it’s lucrative.

CONNECT WITH ME!

INSTAGRAM: @LETSTALKCOPY

EMAIL: HELLO@LIZSLYMAN.COM

WEBSITE: LIZSLYMAN.COM

Apr 09, 202217:27
Ep.4: Don't Quit Your Job to Become a Copywriter (UNTIL YOU LISTEN TO THIS)

Ep.4: Don't Quit Your Job to Become a Copywriter (UNTIL YOU LISTEN TO THIS)

If you found this podcast there’s a pretty big chance you’re on the verge of quitting your job and becoming a freelance copywriter.

I get it. At my last 9-5 job, it was ALL I thought about on my commute there (and home).

While a “conventional” job has its benefits, there’s NOTHING like the freedom that comes with running your own copywriting business. But, before you rage-quit your day job, you need to have a sustainable plan in place so that you can make the transition with no regrets.

Starting your copywriting business is one of the most fulfilling, exciting things you’ll ever do, but it’s not a “magic carpet” that’s going to whisk you away to financial freedom overnight. There are few things you need to really come to terms with before you quit your job to become a copywriter.


CONNECT WITH ME! 

INSTAGRAM: @LETSTALKCOPY

EMAIL: HELLO@LIZSLYMAN.COM

WEBSITE: LIZSLYMAN.COM

Apr 06, 202208:36
EP 3: 7 Things You're Doing Wrong in Your Cold Pitching

EP 3: 7 Things You're Doing Wrong in Your Cold Pitching

There’s something I’ve noticed about my copywriting coaching clients and students, especially those who have taken some of the more mainstream copywriting courses.

They all come to me with a similar problem: they’re not getting the clients they want, and they’re all sending cold pitches.

I’m not one to come out and bash someone else’s copywriting course, but the problem is this: if you’ve taken a popular copywriting course, spent upwards of thousands of dollars, and you’re seeing minimal returns, I’m not ok with that.

The thing is, many of these copywriting courses are teaching a very outdated way to send cold pitches, and these communications are getting deleted before the recipient even gets halfway through the email.

While cold pitching can absolutely work, there’s a way to do it–and a way to not do it.

Mar 29, 202209:41
Ep. 2: What Kind of Content Actually Ranks on Google?

Ep. 2: What Kind of Content Actually Ranks on Google?

Marketers, entrepreneurs, and copywriters alike are in a love-hate relationship with Google. One one hand, we’re constantly cursing them for their ever-changing algorithms, and on the other hand, we really want Google to like us. If you’re planning content for your clients or you’re an entrepreneur going the DIY route, understanding what Google is really looking for will help you scale the ranks of search engines this year.



Jan 07, 202213:35
Ep. 1: Introvert? Copywriting is Probably Your Dream Career.

Ep. 1: Introvert? Copywriting is Probably Your Dream Career.

Work-from-home culture is becoming more popular, giving us introverts some semblance of relief from the constant office gossip and obligatory lunches with co-workers we don't even like.

But, if you’re still bombarded with ZOOM calls, group texts, never-ending Slack messages, and group projects, chances are you’re just as zapped at the end of the day as you were when you had to work at the office.

In fact, maybe moreso; afterall, your job has now invaded the place you’re supposed to be able to retreat and relax: your home!

That’s gonna be a hard no from me, pal.

As an introvert, the best job for you is one that gives you a sense of purpose without completely sucking the life out of you.

If you're more introverted than extroverted, copywriting might just be the key to a fulfilling career.

Dec 29, 202109:34