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Life on Brand

Life on Brand

By Life on Brand

Because history doesn't remember those who follow the rules - only those who break or make them.
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When Passion Isn't Enough With The TypeHunter, Keith Tatum

Life on BrandJan 07, 2019

00:00
02:27:44
Social Impact Entrepreneurship: Learn the Power of Business to Do Good with Jackson Riegler from Oshki

Social Impact Entrepreneurship: Learn the Power of Business to Do Good with Jackson Riegler from Oshki

Some brands care about people, policies, and planning, including Patagonia, Allbirds, and Oshki.

Today’s guest is Jackson Riegler, founder of Oshki—a social impact clothing brand based in Michigan. It protects the Great Lakes by making clothes entirely out of plastic. Jackson talks about why he dedicated his business to one of the great natural wonders of the world and how social impact businesses find balance in impact and cash flow.

Oct 19, 202050:11
W42ST: Melting Pot and State of Mind in New York City with Phil O'Brien

W42ST: Melting Pot and State of Mind in New York City with Phil O'Brien

How do entrepreneurs come up with a great business idea and find their first customers?

Today’s guest is Phil O’Brien, founder and publisher of W42ST—a hyper-local lifestyle print magazine and media brand that connects readers to the New York City experience.

Oct 12, 202056:16
 Pause On Purpose through Foodfillment with Jenny Bouchier-Hayes and Lisa Kjellström from the Reflection Institute

Pause On Purpose through Foodfillment with Jenny Bouchier-Hayes and Lisa Kjellström from the Reflection Institute

Foodfillment: Positive relationship with food to serve a larger purpose—one centered around you, your family, your broader community, and the world.

Today’s guests are Jenny Bouchier-Hayes and Lisa Kjellström, co-founders of the Reflection Institute. Its mission is to help people Pause On Purpose (POP) by focusing on one theme for a year followed by an annual retreat for fun and gain feedback.

Sep 28, 202001:02:51
It Takes a Village to Raise a Successful Business from a Side Hustle with Rachel Martindale from Milk and Honey

It Takes a Village to Raise a Successful Business from a Side Hustle with Rachel Martindale from Milk and Honey

Can you imagine being bred to be an engineer, but decide to be an entrepreneur by opening a pop-up shop because baking cakes brings you joy?

Today’s guest is Rachel Martindale, founder of Milk and Honey. It’s a custom bakery based out of Ann Arbor. Besides making delicious treats and cakes, a portion of profits are donated to the Ozone House, which supports homeless youth in the community.

Sep 21, 202001:05:42
Small Giants: Prioritize People and Purpose Over Profit with Hamsa Daher

Small Giants: Prioritize People and Purpose Over Profit with Hamsa Daher

Believe it or not, it is possible to practice being purposeful by prioritizing people over profit. It just takes a community of positive people and business leaders to impact the bottom line.

Today’s guest is Hamsa Daher, Executive Director of Small Giants. The community of businesses that believes doing good is good for business.

Sep 14, 202047:40
Do Good Work through Simultaneous Understanding with Lisa Sauve of Synecdoche Design Studio

Do Good Work through Simultaneous Understanding with Lisa Sauve of Synecdoche Design Studio

Every business should follow the mantra: Do Good Work, and people will notice. How? By supporting community projects and partnerships through simultaneous understanding.

Today’s guest is Lisa Sauve, principal at Synecdoche Design Studio in Ann Arbor. Synecdoche is an award winning design-making architecture practice with more than 100 projects that merge the built environment with craft and fabrication. Lisa talks about how the studio applies its vision, mission, and mantra to select projects.

Sep 07, 202050:15
Overwhelmed and Saddled with Student Loan Debt with Joseph Gracia from Nickels

Overwhelmed and Saddled with Student Loan Debt with Joseph Gracia from Nickels

What may cause the next financial crisis? Student debt. Most of us have some and get stuck paying it off for a long, long time.

Today’s guest is Joseph Gracia, CEO of Nickels, an Ann Arbor-based business focused on reducing borrowers’ student loan default rates. By being a trusted financial guide, Nickels helps them enter the working world and build up their credit profiles, rather than undermine their financial futures.

Aug 31, 202001:08:28
 Let’s Make Sauerkraut with Social Capital featuring David Klingenberger of The Brinery

Let’s Make Sauerkraut with Social Capital featuring David Klingenberger of The Brinery

Hungry? Thirsty? As an Ann Arbor business owner, why not provide nourishment for the community with traditionally fermented foods?

Today’s guest is David Klingenberger, founder and chief fermentation officer (CFO) of The Brinery—which processes more than 200,000 pounds of local family farm vegetables yearly to make sauerkraut, hot sauce, tempeh, and kimchi.

Aug 24, 202001:01:51
Stop Waiting for Someone Else to Change the World with Jeff Sorensen and Jeff Pituch

Stop Waiting for Someone Else to Change the World with Jeff Sorensen and Jeff Pituch

When you were in college, what did you spend most of your time doing? Socializing? Stop waiting for someone else to change the world.

Today’s guests are Jeff Sorensen and Jeff Pituch from optiMize, a student-led organization at the University of Michigan. The program supports and funds self-directed student projects that make a positive social impact. Go blue!

Aug 17, 202001:27:41
Fake It Till You Make It Applies to Those with Morals w/Joe Malcoun

Fake It Till You Make It Applies to Those with Morals w/Joe Malcoun

Fake it until you make it when pursuing professions and exploring intrapreneurism. Do the hustle—from watering plants to managing millions of dollars.

Today’s guest is Joe Malcoun, CEO of Nutshell, a sales automation customer relationship management (CRM) platform. Also, Joe is the co-founder of Cahoots coworking space, founder and president at CKM Capital Partners, and co-owner of the Blind Pig music venue.

Aug 10, 202057:11
Destroy Dreams and Do Something w/ the King and Queen of the Shrooms, a.k.a. Chris Carrier and Deana Wojcik

Destroy Dreams and Do Something w/ the King and Queen of the Shrooms, a.k.a. Chris Carrier and Deana Wojcik

Sick of Silicon Valley? Shift from being an engineer to a dirtbag for less responsibility. Choose a lifestyle of mangos and mushrooms. But the no-brainer idea of growing mushrooms being easy became idiotic.

Today’s guests are Chris Carrier and Deana Wojcik from The Mushroom Factory. Wanting a break from their software and education careers, they started something unique by making creative reuse of available resources.

Aug 03, 202001:03:46
Rebrand, Rename to Communicate Authentic Culture with Pete Baker of Duo Security

Rebrand, Rename to Communicate Authentic Culture with Pete Baker of Duo Security

Design is inherently a communication art. If you’re not trying to say something or make a point, it’s art open to interpretation. However, designers are often not given the credit that they deserve for making a business impact.

Today’s guest is Pete Baker, Director of Brand, Creative, and Digital Strategy at Duo Security in Ann Arbor. Before Duo Security, Pete ran his own brand studio, established a photography business, and to top it off, he has an amazing beard—better than most and the host.

Jul 28, 202001:01:58
Why Rishi Narayan is a Jack of all Trades, Master of None—or is he?

Why Rishi Narayan is a Jack of all Trades, Master of None—or is he?

While friends worked at Little Caesars, there was no free pizza for academic kids in the chemical engineering lab!

Today’s guest is Rishi Narayan, founder and managing owner of Ann Arbor-based Underground Printing, a national, custom apparel and swag company with more than 35 locations. Even if Rishi’s only been an entrepreneur for a hot minute, he’s a Jack of all Trades, Master of None by being an angel investor, lecturer, mentor, board member, and co-owner of AFC semi-pro soccer team. It’s good to be a generalist.

Jul 21, 202001:04:44
How To Create A Wealthy Life & Career With Melissa Joy Of Pearl Planning

How To Create A Wealthy Life & Career With Melissa Joy Of Pearl Planning

They say that money isn't everything. And Melissa Joy joins us on the show to talk about the things that really matter.

Melissa shares how the lessons she's learned throughout her two-decade career as a financial advisor has helped her build a successful business. These lessons range from the importance of seeking support, having mentors, giving back to the community, and balancing life with work. 

Melissa also talks about how wealth is more than money in the bank - it's about giving and supporting others and having peeps and a posse in your corner giving and supporting you.


Feb 10, 202058:11
The Importance of Leadership & Role Models in Tech With Dawn Verbrigghe & Natalie Bruno

The Importance of Leadership & Role Models in Tech With Dawn Verbrigghe & Natalie Bruno

Dawn Verbrigghe started her company, Jottful, with a simple yet powerful mission - to make it possible for every small business to be found and tell their story online. 

And while we get into the story behind Jottful in this episode, the powerful conversation revolved around the topic of diversity. As a woman-owned tech startup, we wanted to understand the challenges and issues related to the lack of diversity in this space. 

Along for the journey, we also have Jottful's Customer & Business Development Lead, Natalie Bruno, to discuss the issue of diversity as well as the importance of role models and mentors in helping to reshape the tech world.

This was a tough and eye-opening conversation - one that we hope helps to make it possible for every person, regardless of gender, race, or sexual orientation, can be truly seen and have their story heard in an environment greatly lacking in diversity.

Jan 25, 202001:03:05
Once Upon A Time In Venture Cap With Jonathan Goldstein

Once Upon A Time In Venture Cap With Jonathan Goldstein

It's a simple truth - without money, you have no business

And it's Jonathan Goldstein's job to help startups get the money and capital needed to bring their idea to market and keep them going. Jonathan's firm, Narrow Gauge Ventures, primarily focuses on emerging health tech, but he has a rich history invested with startups going back to his first exist in his mid-twenties. Since then, he's been helping other startups get their start to become scaleups.

We chat with Jonathan to learn about venture capitalism and to clear up common misconceptions when it comes to venture cap. We also wax on about the pressure startups feel to become the next unicorn and where profitability fits into the picture.

Jan 24, 202046:08
Mondays Can Be Great With Josh Levine

Mondays Can Be Great With Josh Levine

If you're like most people, your Sundays suck something terrible because it means Monday is just around the corner. But what if we said it's possible to be excited about Monday? 

Josh Levine is on a mission to do just that - to make Mondays...great. 

Josh is the author of Great Mondays: How to Design a Company Culture Employees Love and he shares with us why culture is more than just touchy feely mumbo jumbo. 

According to Josh, you can design a great company culture by focusing on 6 key attributes. And at the end, he gives an exercise you can do to share creating a company culture that makes Mondays great for your company.

Jan 24, 202001:03:16
Running A Creative Studio With Eli Altman

Running A Creative Studio With Eli Altman

While most creatives think of business as a necessary evil, Eli Altman, the creative director of A Hundred Monkey, sees it as a means to help creativity flourish.

Eli joins us today to chat about why he decided to put pen to pencil and write his new book, Run Studio Run, in addition to the 3 goals he believes every creative business needs to have.

And seeing as how Eli spends his day naming everything under the sun for a living, we get into the power of niching down and how to say no to things that don't bring out the best in you.

Jan 24, 202047:27
Leading With Joy With Menlo Innovations' Rich Sheridan

Leading With Joy With Menlo Innovations' Rich Sheridan

"This won't work for us because there are 'no throats to choke'." 

Rich Sheridan, the Chief Joy Officer, of Menlo Innovations is working to show the world that the "throats to choke" mentality doesn't work. In this episode, Rich shares how leading with fear is ineffective and why the desire to spread joy works. 


Jan 24, 202001:00:06
Embrace Your Weird | How To Be Authentic With Jason Zook

Embrace Your Weird | How To Be Authentic With Jason Zook

When you look up the word authentic in the dictionary, the definition you'll get is "Jason Zook." 

He's what we call aggressively authentic. Jason plays by his rules to wild and unbelievable success. Jason shares how he ideates on ideas and how ideas turn into reality. Like how he came up with the idea for IWearYourShirt.


Jan 24, 202001:19:45
Creating Space For Fun and Play In Healthcare With Spellbound's Christina York

Creating Space For Fun and Play In Healthcare With Spellbound's Christina York

How many of you like to get a shot or have your blood drawn? It’s pretty awful. Now imagine how terrible those experiences must be for a kid. Things don’t have to be that way and today’s guest is doing something about it. Christina York is the founder and CEO of SpellBoundAR, a Michigan based startup that uses augmented reality to distract kids children during medical treatment. Her vision is to use AR to overcome the negative aspects of treatment
Jan 08, 201901:06:26
Bringing Mindfulness To The Tech World With Lean Startup Co's Stacy Conlon

Bringing Mindfulness To The Tech World With Lean Startup Co's Stacy Conlon

When was the last time you were stressed out? For most of us, stress dominates our lives and it is important to learn to manage it. Our minds and our lives are constantly moving at 100 miles per hour and the evolution of our digital society isn’t helping. So what can we do to combat the stress? The answer is slowing down through mindfulness and meditation and we know no better person to guide us through this topic than our good friend Stacy Conlon, aka The Zen Girl.
Stacy is also the Director of Business Development for the Lean Startup Co, so we talk plenty of entrepreneurship before Stacy leads us through a special exercise that can help us all avoid burnout during the everyday hustle.
Jan 08, 201901:01:07
Launch A Successful Blog With Dave Stuart, Jr.

Launch A Successful Blog With Dave Stuart, Jr.

Life doesn’t always work out the way you planned. Just because you didn’t become a doctor or a lawyer doesn’t mean you can’t do great things with your career. Today’s guest, Dave Stuart, is a perfect example of this philosophy. Dave decided back in his college days that medicine was not the path for him. Today, he works as a history teacher by day and writes a blog with almost a half million readers by night. His blog is focused on helping teachers engage and impact the lives of their students.
Jan 08, 201956:54
Bekah & Ryan Wallace Share How To Cultivating Community With Coffee, Beer, and Kindness

Bekah & Ryan Wallace Share How To Cultivating Community With Coffee, Beer, and Kindness

Episode 6 is a little different, It's our first live episode recorded in the lovely garden at Cultivate. We talk with the founders of Cultivate Coffee and Taphouse, Bekah and Ryan Wallace. The idea came to Ryan, who had been brewing beer as a hobby for a few years when he noticed a coffee shop employee opening a beer at the end of his shift. It took more than six months for him to convince his wife to take a chance on the idea.
Together, the couple founded the business on the premise of building community and giving back to that community. The business is centered around the three concepts of craft, community, and cause. We sat down with the dynamic duo in the garden where they grow food for local hunger relief to discuss business, values, and striving to find that balance.
Jan 08, 201901:00:05
Designing Better Products For A Better World With Abraham Gusman, CEO Of Wise Men's Care

Designing Better Products For A Better World With Abraham Gusman, CEO Of Wise Men's Care

Today’s guest started his business in a barber shop. The unconventional start sets the tone for what Abraham Gusman and his co-founders wanted to achieve with their business, Wise Men’s Care, which produces all-natural eco-friendly men’s grooming products. 'Wise' caught our attention last year when they were featured in a GQ article highlighting their new grooming product line and unique packaging. Their purposeful and minimal packaging is a huge part of their brand’s message.
Jan 07, 201959:15
When Passion Isn't Enough With The TypeHunter, Keith Tatum

When Passion Isn't Enough With The TypeHunter, Keith Tatum

Letters are sexy to us here at Life on Brand so today we are excited to welcome the Type Hunter himself, Keith Tatum. For those of you who don’t know what that is, the Type Hunter Co is an Instagram stream of antique typography from the late 19th and early 20th centuries. With over six thousand posts of beautiful lettering and unique advertisements for things from the familiar Bicycle playing cards to German hair tonic, it’s obvious that this passion Keith explored is shared with his over 40,000 followers. At the height of the page’s popularity, Keith decided to shut down the stream and move onto to a new project called Visibility Experiments.
Jan 07, 201902:27:44
Finding Your Calling and Living Life On Purpose With Probility's Patrick Hoban

Finding Your Calling and Living Life On Purpose With Probility's Patrick Hoban

They always say that the best problem to solve is a problem that you yourself are experiencing. Nobody personifies this better than today’s guest, Patrick Hoban. Patrick is the founder of Probility Physical Therapy, which has multiple locations in and around Ann Arbor, Michigan. Patrick is a truly inspiring individual whose story really shows that if you have a purpose in life you are going to achieve what you want and change lives along the way.
Jan 07, 201901:12:20
Make The World Smell A Helluva Lot Better With Jane Larson From Sfumato Fragrances

Make The World Smell A Helluva Lot Better With Jane Larson From Sfumato Fragrances

Jane Larson, co-founder of the Sfumato joins us to talk about fragrances and her new scent/cocktail fusion bar. We discuss her story and what its like to be apart of the Detroit entrepreneurial scene. Jane talks co-founders and how the support of the small business community works together to support one another’s successes.
Jan 03, 201947:21
How To Compass A New Song Every Week With Logan Nickelson From Music For Makers

How To Compass A New Song Every Week With Logan Nickelson From Music For Makers

It's Episode 1! We're featuring Logan Nickleson, the founder of Music for Makers, a niche product that offers royalty-free music to creatives and entrepreneurs. The unique aspect of Logan’s business is that he composes every piece of music himself. Every single week, Logan finds the inspiration to write a new song to add to his library and offer to his customers without the hassle of royalties and copyrights.
Jan 02, 201947:57
Episode 0: Why Did We Waste Our Time Making Yet Another Podcast?

Episode 0: Why Did We Waste Our Time Making Yet Another Podcast?

Welcome to Life on Brand with Hien Lam and Matt Hansen, a podcast for change makers and rule breakers who want to succeed on their terms.
Nov 27, 201808:39