Digital of Business | Business of Digital

Georgy Bickerdyke is the founder and Managing Director of Global Link Services. In the episode, he has spoken about how small businesses can leverage paid ads in their marketing strategies. 

From a young age, he always had an interest in technology and computers. Georgy has a master’s degree in digital marketing and has been elected as a Fellow member of The Chartered Institute of Marketing. He has worked in advertising across the world including Georgia, Russia and England. Georgy has helped many businesses surpass their goals through tailored marketing and paid media strategies.

Kesiena Aaron-Efe is the Assistant Project Planner at Kier Highways. He has a demonstrated history of working in the construction industry. In the episode, he has spoken about how doing podcasts can be beneficial for your company.  

He has been doing podcasts for the last two years. Kesiena is the host of the podcast show called AskDproS Podcast. In this show, he hosts business owners or people in business to share their stories on how they started, difficulties, success and suggests ways on how other business can improve their structure.

Lena Sesardic is a Product Manager turned entrepreneur. In the episode, she has spoken about why self-branding is important on LinkedIn and how you can do so. 

After getting her first taste of entrepreneurship while running an innovation lab as a Product Manager, Lena quit her job in February 2020 to take a break from the corporate world and test her own ideas. She has worked on many projects over the past year, including a self-published book called The Making of Product Managers and a tool for venture teams going through startup accelerators called Hypothesisly. In addition to experimenting with her ideas, Lena also mentors at a startup accelerator in Vancouver, BC.

Grace Duffy is the Virtual Events Manager at Restream. She manages sponsorships at industry events, big and small. In the episode, she has spoken about how streaming live can help accelerate customer reach and engagement.

Apart from this, Grace looks after the top tier live video experts and pros who host weekly and bi-weekly shows on Restream’s YouTube and Facebook channels. She is also a partner and producer of "Social Media News Live", a weekly live video show and podcast covering what's happening in the world of social media!

Katherine Watier Ong is the owner of WO Strategies LLC, a boutique organic traffic consultancy that focuses on optimizing its clients’ presence across any platform with a search ranking algorithm (Google, YouTube, social, voice). In the episode, she has talked about SEO strategies that will drive organic traffic in 2021. 

Katherine loves helping marketers improve organic traffic results for enterprise-level websites within large federal agencies or science-based organizations. For over thirteen years, she has run digital marketing in both in-house and agency positions. Over the years, Katherine has created campaigns that drive website traffic and conversions for her clients

Danni Johnson is a Digital Marketing Executive at Xpand Marketing, a full-service Agency offering Online Marketing & Web Design. In the episode, she has discussed 7 steps to become a LinkedIn All-Star.

For over 16 years, Danni successfully worked in areas of sales, marketing management, recruitment and customer service. In 2018 she took the jump into the digital marketing world and joined Xpand Marketing. Her role there includes creating and developing strategies and supporting clients with all things social media. 

Barb Davis is an SEO consultant and owner of Compass Digital Strategies. In the episode, she has spoken about how effective reporting works with clients. 

Driven by data and analytics, she works hard to get business-changing results for her clients, such as 256% more website traffic and 22% more leads. As lockdown began and clients lost budget, she continued working on some pro bono for a couple of months and offered free help to select industries.

Monique Idemudia is the founder of Dragon Digital Marketing, a digital marketing agency for small businesses. In the episode, she has discussed a few tips on how to run a successful marketing agency in 2021.

Monique is a millennial business woman who has always loved entrepreneurship because of the freedom it brings. She is passionate about educating and inspiring small business owners to build an online presence and grow their business with the power of great digital marketing.

Raj Goodman Anand is the founder of Goodman Lantern, a team of native English content writing services that help businesses sell better and grow faster. In the episode, he has spoken about copywriting and how it helps accelerate a company's growth. 

An engineer by profession, Raj has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organizations, working on launching startups or new products within them. He has won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has also been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009).

Phil is the founder of Billionaires in Boxers, unique business services, and a coaching company. In the episode, he has spoken about why it is important for agencies to start their own podcast and how they can do so. 

He helps entrepreneurs get their message out through podcasting and relationship-building. Also, how to gain leads, build confidence, save time, grow their network & transform business. He is among the Top 100 Podcaster, produces over 50+ Business podcasts and 15+ satellite television networks worldwide. 

Jocelyn Brady is a brain coach, speaker and a story CEO at Scribe Story Studios. In the episode, she has spoken on how to be authentic and be your true self online. 

She was born on an arctic tundra, raised on an active volcano, homeless at 7 and homeowner by 30. She has a series called Tiny Tips on her YouTube channel where she helps rewire your brain and rewrite your stories so you can do more of the stuff you want to be doing.

Nelson Jordan is a freelance Content Strategist and Copywriter for e-commerce and SaaS companies. In the episode, he has spoken on how to strategize content and leverage content marketing for e-commerce and SaaS companies.

He has helped more than 80 brands grow using digital marketing and has worked with bootstrapped and VC-backed startups, SMEs and global companies. He is also the host of the Working From Home podcast, where he interviews freelancers, entrepreneurs and other remote workers.

Dimos has been a digital native professional, he has been a part of many innovative corporations like Robert Bosch, PVH, SONY & Adidas across Belgium and the Netherlands and is passionate about digital marketing & eCommerce strategies.

In the podcast, he spoke about why auditing and reviewing your business' metrics is important to assess growth, opportunities and what can be done to improve your social presence. 

Tory is Director of Marketing at Leadspace. He has spent the last 10 years working in demand generation and marketing operations in the companies ranging in size from the Fortune 1000, down to tech startups.  

In the podcast, he spoke about how businesses can create demand for products and services and receives high-quality, highly-qualified leads. 

Thomas is the director of community marketing at Crunchyroll, the world’s most popular anime brand with more than 90 million registered users and three million subscribers.

In the podcast, he spoke about why community-driven social media is crucial for businesses and how it helps in amplifying marketing efforts.

Kathleen is the Managing Partner at IndieSocial. She has previously worked with best in class tech companies, startups, and client CMOs, she was also a part of Google during Google Audio Ads launch. 

In the podcast, Kathleen unveiled the mysteries of Instagram and hashtags that businesses can leverage to make the most out of their digital presence.

Russell is the co-founder of Snappd. A developer turned startup founder. In the podcast, he discussed video marketing trends for 2021 that brands should explore in order to resonate with their audience in new and compelling ways.

He has worked on a number of projects as a developer such as CMS, Project Management software & other various tools.

Erik Niewiarowski is a video-focused digital creative that has led storytelling and social media strategies. In the podcast, he discussed video distribution strategies that businesses can use to drive higher engagement rates

He has produced content for some of the United States' largest local news organizations as well as national brands like the Tribune Broadcasting Company, the Oprah Winfrey Show and Verizon Wireless.

Filip specialises in capturing the attention of your audience via content marketing, generating results relevant to your business. He spoke about the Influencer Marketing Industry, key trends and opportunities that the industry will experience as we move forward in 2021.

 Over the years, he has worked for Microsoft Europe, Radisson Hotel Group, UBER, Deliveroo (among others)

Carrie has more than 15 years of experience in media, design, and content marketing. In the podcast, she shared tips that'll help Marketers fast-track their way up the Digital ladder!

Her work has been featured in publications such as Design Shack, Webdesigner Depot, The Next Web, and Fast Company.

Troy is named in the Los Angeles Wire's 30 Under 30 and a leading provider of social media marketing solutions by The New York Weekly!

With the experience of more than 10 years, he talks about Growth Marketing Strategist that can help in maximizing revenue & increasing brand authority.

Keith leads the UK social media drive for Zurich Insurance. He's the Social Business & Social Media Manager.

In the podcast, he spoke about what Employee Advocacy is and how businesses can amplify their branding efforts through their employees' network.

Carmelita is a Social Media Marketer, Trainer & Strategist at Carma The Social Chameleon.

In the podcast, she spoke about her weight loss journey alongside her digital marketing journey and why measuring key metrics in both is an important aspect of defining success.

Mujib is a global social media coordinator at the British Council and is among the pioneers of introducing digital marketing in Afghanistan.

In the podcast, he spoke about how digital marketing is quickly taking over other fields and career paths and why should one choose Digital Marketing as a career in 2021.

Josh is a Digital Storyteller/Strategist and the founder of Reverbal Communications talks about how anyone can smartly handle social media without spending significant time on creating postings or finding content. 

He lists down tips and tricks to ace the social media game in 20 mins a day.

You can listen to all episodes at StepUpYourSocial.com, or anywhere you listen to podcasts.