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Liquidicast

Liquidicast

By Liquiditeam GmbH

Liquidicast is a podcast that covers topics at the intersection of web3, the creator economy, and professional sports.

It's presented by Liquiditeam, the makers of the web3 content and community engine LT Fan Platform.
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Fan Engagement, Sports Digitalization and Marketing with Alex Muehl of Borussia Dortmund | Ep. 25

LiquidicastJun 02, 2023

00:00
01:20:44
Fan Engagement, Sports Digitalization and Marketing with Alex Muehl of Borussia Dortmund | Ep. 25

Fan Engagement, Sports Digitalization and Marketing with Alex Muehl of Borussia Dortmund | Ep. 25

Alexander Mühl, Director Marketing and Digitalization at Borussia Dortmund was our very honored guest on the Liquidicast recently and guys, it was a great one. It was a fantastic conversation filled with sports and business insights and Alex provided us with an awesome peak behind the curtain. Topics included: 2:27-How did Alex end up at BVB 12:28-How sports is the connector of people globally 18:10-Sports marketing and funnel awareness 24:19-How to reach fans, engage with them, and make it organic 37:30-Younger Audiences and fan journey changes 41:50-User research and understanding the interest of your fan base 48:50-How does Alex view web3 52:25-Web3 means decentralization and decentralization can be a risk 56:30- The key challenge in digitalization is converting fans from social media 56:55-A bit about our partnership with the BlackYellow app and Unyfy 1:02:00-Main benefits Borussia Dortmund sees with web3. 1:18:35-Alex's core goal at BVB Subscribe to our newsletter⁠ to get these episodes + more cool stuff And subscribe on ⁠Apple Podcasts⁠, ⁠Spotify⁠, ⁠Google Podcast⁠, ⁠Anchor⁠, or wherever you listen to your favorite podcasts. --- Things we mentioned in this episode: Our new site:⁠ https://unyfy.io/⁠ The BVB BlackYellow App: https://blackyellowapp.bvb.de/en/ Unyfy podcast: https://unyfy.io/podcast/ Alex on LinkedIn: https://www.linkedin.com/in/alexander... Alex on Twitter: https://twitter.com/amuehl --- 🔗 More from Liquiditeam & Unyfy ⇛ Website: ⁠https://www.liquidi.team⁠ ⇛ Discord: ⁠https://bit.ly/LTdscrd⁠ ⇛ Twitter: ⁠https://twitter.com/liquiditeam⁠ ⇛ Instagram: ⁠https://www.instagram.com/liquidi.team⁠ ⇛ LinkedIn: ⁠https://www.linkedin.com/company/liqu... --- 👨‍🍳 Your Hosts ⇛ Thomas on Twitter: ⁠https://twitter.com/thomase⁠ ⇛ Thomas on LinkedIn: ⁠https://www.linkedin.com/in/thomaseuler⁠ ⇛ Ron on Twitter: ⁠https://twitter.com/RonJaradat⁠ ⇛ Ron on LinkedIn: ⁠https://www.linkedin.com/in/ronjaradat

Jun 02, 202301:20:44
Sports betting reimagined with Neil Zhang of Frontrunner | Ep. 24

Sports betting reimagined with Neil Zhang of Frontrunner | Ep. 24

Neil Zhang is the CEO and founder of Frontrunner, the first zero gas fee, decentralized sports prediction market built on blockchain. Neil Zhang jumped on the Liquidicast this week to talk about his origin story with Frontrunner, the web3 sports betting landscape, regulatory hurdles, and much more. This was a cool episode as Neil brings some really top notch insights into both prediction markets as well as blockchain. Neil was extremely knowledgable about the industry and should be a mainstay in the industry for years to come. About Frontrunner Frontrunner is a decentralized sports prediction market where users can buy shares of sports propositions and trade them like they would stocks. Unlike traditional sportsbooks where users place a bet and wait, Frontrunner gives users full control over their portfolios, allowing them to dynamically buy and sell positions as the odds change. By leveraging the power of free markets and the blockchain, we create transparent markets and liquid positions to reduce counterparty risk and fundamentally change the way that people invest in their sports knowledge and beliefs. Subscribe to our newsletter to get these episodes + more cool stuff And subscribe on Apple PodcastsSpotifyGoogle PodcastAnchor, or wherever you listen to your favorite podcasts. --- 🔗 More from Liquiditeam & Unyfy ⇛ Website: https://www.liquidi.team ⇛ Discord: https://bit.ly/LTdscrd ⇛ Twitter: https://twitter.com/liquiditeam ⇛ Instagram: https://www.instagram.com/liquidi.team ⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam --- 👨‍🍳 Your Hosts ⇛ Jonas on Twitter: https://twitter.com/SLebur ⇛ Jonas on LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158< ⇛ Ron on Twitter: https://twitter.com/RonJaradat< ⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat
Mar 23, 202342:31
A Chat with Nikola Sokolov, Co-Founder of Influencers.Club | Ep. 23
Mar 20, 202359:60
Creating a Brand and Voice - Ask a Creator Economist

Creating a Brand and Voice - Ask a Creator Economist

Hey guys, 

We recently launched a new podcast titled: Ask a Creator Economist, where Ron, Thomas, and Jonas gather and answer the questions of aspiring creators.

We figured we'd publish episode 1 here on the Liquidicast to share it with your all.

You can find the Ask a Creator Economist here

Or find it on YouTube here

Try Unyfy to build a web3 community today!

With Unyfy, you can launch your own web3 application that fans will love. You can easily launch and distribute your own creator token, create premium content and experiences, drop NFT collections, and engage your fans with votings, AMAs, and more. At its core, the app is built to maximize the connection between you and your fans.

Happily used by Borussia Dortmund, Dennis Schroeder, and more.

Learn more here

Submit a question on Ask a Creator Economist

A podcast for creators, by creators. Join Ron Jaradat, Thomas Euler, Jonas Rubel, and special guests as we answer your most pressing questions about the creator economy.

Submit your questions here

Find us on Social

Twitter | YouTube


Mar 17, 202301:00:12
Going Digital: Why are GenZ Viewership Habits Changing? | Ep. 22
Dec 15, 202252:45
Talking Shop: Regulations, NFT Royalties, and Our NFT Bridge | Ep. 21
Nov 14, 202240:18
The Evolution of Web3 in Sports with Smit Bajaj | Ep. 20

The Evolution of Web3 in Sports with Smit Bajaj | Ep. 20

This episode of the Liquidicast features Thomas, Ron, and our guest Smit Bajaj, a thought leader, and writer who sits at the intersection of sports and web3. 

In this episode, we dive into themes ranging from NBA Top Shot, NFTs, DAOs, and fantasy sports to web3 consulting for sports brands. 

Smit owns a newsletter that we highly recommend following titled: The Web's 3-Pointer. He also introduced us to a project he is involved with called Krause House, a sports-focused DAO whose goal is to purchase a stake in an NBA team.

Subscribe to our newsletter to get these episodes + more cool stuff

And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

---

About Smit 

⇛ Smit's LinkedIn

⇛ Smit's Twitter

⇛ Smit's Newsletter

🔗 More from Liquiditeam & LT Fan Platform

⇛ Website: https://www.liquidi.team

⇛ Discord: https://bit.ly/LTdscrd

⇛ Twitter: https://twitter.com/liquiditeam

⇛ Instagram: https://www.instagram.com/liquidi.team

⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam

---

👨‍🍳 Your Hosts

⇛ Thomas on Twitter: https://twitter.com/thomase

⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler

⇛ Ron on Twitter: https://twitter.com/RonJaradat

⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat

Oct 10, 202250:47
Digitale Transformation des Sports mit Philipp Klotz | Ep. 19 (German)

Digitale Transformation des Sports mit Philipp Klotz | Ep. 19 (German)

Oct 05, 202201:06:39
The Bridge Between Live Sports and Web3 | Ep. 18
Sep 02, 202237:42
The Melding of Sports and Technology with Rohn Malhotra of SportTechX | Ep. 17
Jun 27, 202258:11
NFTs for Marketers, the Media and Web 3 Shortcomings with Fernando Mexía | Ep. 16

NFTs for Marketers, the Media and Web 3 Shortcomings with Fernando Mexía | Ep. 16

May 31, 202254:18
Own your Audience, Own your Money | Ep. 15
Apr 06, 202235:41
Geo-NFTs and Nostalgia on the Blockchain with Jun Loayza | Ep. 14
Mar 11, 202254:48
Microtransactions, tokenwalls, and NFTs. Ep. 13
Feb 28, 202240:56
NFT Land: The Theme Park of Tomorrow. Ep. 12

NFT Land: The Theme Park of Tomorrow. Ep. 12

This episode of the Liquidicast features Ron, Thomas, and Jonas - 3 members of the Liquiditeam as they discuss some growing trends with current NFT projects, web3, and the future of NFTs.


As one of our best episodes yet, this one is packed with great insights, laughs, and good conversation.


You can find the video version here: https://www.youtube.com/watch?v=LaQTGtasPtw


Subscribe to our newsletter to get these episodes + more cool stuff

And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.


---


Things we mentioned in this episode:  


The Utility NFT Classification Guide by Ron: https://www.liquidi.team/2021/09/30/the-utility-nft-classification-guide

The Creator Economy in the Faceless Web3 Age by Thomas: https://www.liquidi.team/2021/12/13/the-creator-economy-in-the-faceless-web3-age-nfts-social-tokens

The Spice DAO story Jonas mentioned: https://cointelegraph.com/news/crypto-dao-spends-2-66m-on-jodorowsky-s-dune-thinking-they-would-own-its-copyright-receives-mass-ridicule-on-twitter  


---


🔗 More from Liquiditeam & LT Fan Platform  


⇛ Website: https://www.liquidi.team

⇛ Discord: https://bit.ly/LTdscrd

⇛ Twitter: https://twitter.com/liquiditeam

⇛ Instagram: https://www.instagram.com/liquidi.team

⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam


---


👨‍🍳 Your Hosts


⇛ Thomas on Twitter: https://twitter.com/thomase

⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler

⇛ Jonas on Twitter: https://twitter.com/SLebur

⇛ Jonas on LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158

⇛ Ron on Twitter: https://twitter.com/RonJaradat

⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat

Jan 28, 202247:25
Web3 Simplified with Ron, Thomas, and Jonas
Dec 14, 202136:39
10 - NFTs 2.0? A chat about the past, present, and future of NFTs
Oct 03, 202128:24
Liquidicast 09 –  mit Didi Beiersdorfer, Kris und Hendrik
Sep 16, 202143:07
Liquidicast 08 - A new approach to Digital Sponsorships in Unyfy
Sep 09, 202136:54
Liquidicast 07 - Breaking down sports branding with Michael Browning of Fox Ellis
Aug 17, 202144:07
06 - NFTs in Sports with Paul Reed, VP of Marketing at Medium Rare
Aug 02, 202137:27
05 - A chat with sports media veteran and NFT godfather, John Haegele
Jul 15, 202156:30
04 - mit Dirk Weyel von der FANZONE Media GmbH
Jun 28, 202149:05
03 - Talking shop with ex-footballer and entrepreneur, Kathi Kiel
Jun 08, 202153:12
02 - Who is Liquiditeam? - with Ron, Thomas, and Jonas
Jun 01, 202141:36
01 - eSports digital business models with Ron and Thomas
Mar 31, 202136:30