Ecommerce Mindset
By Liran Hirschkorn
Ecommerce MindsetAug 11, 2021
143 - Strategies for Brand Protection: Safeguarding Your Name and Product in the Ecommerce World
In this episode we discuss brand protection with Megan Harmon, Managing Partner at ThornCrest.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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142 - 28 Announcements from Amazon Accelerate
Amazon Accelerate 2023 Announcements
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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141- Scaling beyond 8 figures - a special panel discussion
A special panel discussing how to scale to 8 and 9 figures. You do not want to miss these insights!
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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In-depth Amazon Ads Q&A
[00:01:09] Buy box suppression, lower price, competing listings, search volume importance.
[00:06:07] High search volume, no conversions, competitive keyword.
[00:08:47] Vine reviews
[00:12:52] Negate irrelevant search terms, manage bids.
[00:18:36] Brand analytics helps understand search result clicks. Incrementum Digital offers a comprehensive Amazon advertising course. Free audit for $10,000+ ad spend. Relevant bidding is crucial for product visibility.
[00:20:44] Ensure indexing, fixed bidding, beware dynamic bids.
[00:24:43] Mansour's labor of love: excellent beginner content. Recommends alternative ads, like Reddit.
[00:28:22] "Drive low converting keywords? Organic rank impact?"
[00:33:12] Leveraging A+ content for client listings includes changing the brand name and using interactive models such as FAQ and comparison charts. Video content is placed higher to showcase products.
[00:35:36] New opportunities with brand tailored promotions on Amazon. Leveraging new features like virtual bundles and posts. Rules for running video ads on sponsored brands include showcasing product in use and adding captions. Importance of video content on listing images, video section, and detail page.
[00:42:54] Optimize campaigns, don't funnel exact keywords.
[00:46:20] Target high or low volume keywords? Consider competition and appeal to shoppers.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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139 - Unlocking the Power of Organic and Ad-Related Data: Insights from AMC and Flexible Shopping
Moving from ROAS focus to customer journey focus with the Amazon Marketing Cloud.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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138 - Grow and Exit with Yoni Kozminski
Incrementum Digital's Liran Hirschkorn & South Col's Yoni Kozminski discuss how to successfully exit your Amazon business, how to get funding from South Col, Yoni's biggest lessons as an entrepreneur, personal growth, and more!
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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137- Maximizing ROI with Variations-Based Campaigns on Amazon
In this episode, we answer the following questions:
1. How important is it to run campaigns for all variations of a product?
2. In what situations would it be best to combine variations in one campaign?
3. When should you advertise a higher-priced product over a lower-priced one?
4. How do you determine which variation of a product to advertise if there are multiple options available?
5. How important is customer perception and quality in choosing which variation of a product to advertise?
6. What role does A/B testing play in determining the most effective product variations to focus on?
7. Can you give an example of a product where color variations are more important than other variations?
8. How important is it to check for search volume before creating a separate campaign for a specific variation?
9. How do you differentiate products that come in similar sizes and images, such as shoes and clothing?
10. What is the significance of understanding your customer when selecting keywords to showcase your best-selling products?
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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136 - NEWS: Amazon Posts Changes
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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135 - MINDSET: Using Systems to Reach Goals
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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134 - NEWS: Bill Gates says A.I could kill Amazon Search
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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133- Mastering Prime Day: Advertising & Logistics strategies
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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132- Prime Pulse: Unveiling E-commerce Headlines
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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131- Reducing TACOS and Growing Organic Sales
Link to post on this topic https://www.linkedin.com/feed/update/urn:li:activity:7039430387789438976/
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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130 - Selling through a Recession and Mitigating Profit Loss
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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129 - Top Amazon Advertising Mistakes
Sharing the top mistakes we see sellers making with Amazon Ads and why you need to be aware of them!
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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128 - Selling on Walmart.com
Ryan King, CEO and Co-Founder of BlueRyse, a Walmart marketing agency and Daniel Solid, Co-founder and President discuss selling on Walmart and why you should and shouldn't sell on the platform.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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127 - Knowing your Numbers with Nachman Leiser
Nachman Leiser is the CEO & founder of Connect Books. We discuss setting business goals, scaling businesses, and why he needed a tool to better understand his clients' numbers. Use code Liran10 to save 10% off the first 12 months of connectbooks.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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126 Kevin King - Ecommerce,NFTs and 2023 Predictions
Kevin King and I discuss the intersection between commerce,NFTs and 2023 predictions for Amazon sellers.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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125 - Growing Two 7 Figure Businesses In PL and Wholesale with Aaron Fuhrman
In this episode we speak to Aaron Fuhrman, CEO of Snuggle and Sleeplay.com, two 7 figure businesses on Amazon and Shopify. Learn how he scaled a private label and wholesale business each to 7 figures.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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124 - Behind the Scenes of Amazon's Account Health Rating
Lesley Hensell of Riverbend Consulting discusses the inconsistencies with Account Health Rating and Assurance that you must be aware of.
Check out course.incrementumdigital.com to learn about Amazon Advertising Academy
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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123- Improving Sales and Conversions for Q4 with Dima Kubrak
I chat with Dima of Sellerise about improving sales and conversions for Q4.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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Amazon Makes 37 Announcements at Unboxed
Amazon made many announcements at Unboxed, the recent Advertising conference they held in NY. You can watch a replay of the event here or a summary of the announcements from Jeff Cohen's LinkedIn post with a summary.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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121 - Chad Rubin on Scaling, Exits and Optimizing Ecommerce Businesses for Profit
Chad Rubin is an OG in the e-commerce space with brands selling on Amazon, SAAS, and even events (prosper show). Chad joins us to discuss his journey on scaling and exiting and what he sees as a big untapped opportunity for Amazon sellers. Check out profasee to learn more.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
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120 - Amazon Accelerate Recap and Updates
Why Amazon Sellers Need User Generated Content with Ian Sells
Ian Sells, co-founder of MDS and Joinbrands.com shares the benefits of user-generated content for Amazon sellers.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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118 - Ride the Amazon Wave with Tomer Rabinovich
Tomer Rabinovich is an ecommerce seller, coach, speaker and author of Ride the Amazon Wave. Learn more about Tomer at Jointopdog.com
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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Post Prime Day Insights
This was a live on linkedin and facebook - to see those visuals click here
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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116 - Prime Day Ad Budgets and Last Minute Tips
Should you increase your ad budgets before and during prime day? I cover our recommendations and discuss last minute prime day tips.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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115 - Hourly PPC Reporting - Amazon Marketing Stream is Live
Join us as we discuss the Amazon Marketing Stream and our initial results with the new intraday API.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
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114 - Amazon FBA Multiples Have Tanked
Paul Rafelson of https://ecomattorneys.com/ joins me to discuss the current state of exits for 2022 and offers advice to sellers wanting to exit around deal structure. We also touch on Amzon Buy with Prime and a theory and why Amazon is offering this.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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113- Product Innovation with Steven Blustein of Gembah
Steven Blustein Co founder of Gembah, which is the world's 1st global marketplace for product development joins us to discuss product innovation strategies and how Gembah helps brands innovate and differentiate.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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112- Bradley Sutton Chief Evangelist at Helium 10
Bradley Sutton of Helium10 joins us to discuss what has changed in 2022 for Amazon sellers and how to adapt.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:
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111 - Building Spread The Love with Zach Fishbain
Zach Fishbain bootstrapped Spread the Love in a highly competitive niche dominated by enterprise brands. Through listening to their customers, focusing on branding, and creating a great product, the brand he and his wife created sells through Amazon, D2C and B2B. Learn about his story and what he sees is the future of brand marketing.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:
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110 - Conversions and Market Share Updates - New Amazon Updates
Mansour Norouzi joins me to discuss new Amazon updates related to sessions and conversions, market share and search volume data in brand analytics, and niche trends data now available in Product Opportunity Explorer
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:
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109 - How EOS can help you scale your Ecommerce business with Dione Spiteri
To go from 7 figures to 8, you need structure, systems, and processes. You need to go from doing everything to delegating and building a team. In this episode I bring on our EOS Implementer to discuss where brands get stuck and how to over come those challenges using EOS.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:
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108 - The Future of Amazon Advertising with Perpetua Co-President Adam Epstein
Adam Epstein of Perpetua joins us to discuss the evolution of Amazon advertising, the power of human intelligence + automation, Perpetua's agency first focus.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:
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107 - Scale Smarter, Faster in 2022: Plan Aggressively, Scale Confidently
This is the first webinar in a series about scaling your business in 2022 hosted by 8fig.co. Join me and the team at 8fig along with guests Brandon Young and Tyler Jefcoat as we discuss mindset, minimizing risk, being aggressive and managing cash flow.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:
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106 - Marketplaces Year in Review 2021
Marketplace Pulse puts out a great year end article reviewing the ecommerce space. I read that article on the podcast. You can find it here https://www.marketplacepulse.com/marketplaces-year-in-review-2021
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:
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105 - Tools to Grow your Amazon Business with Jon Tilley of ZonGuru
Jonathan Tilley is CEO and Founder of ZonGuru. We discuss why he created ZonGuru, product launching, international markets and overcoming obstacles.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:
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104 - The Branded Strategy for Ecommerce Growth
Patrick O'Connell of Branded discusses Branded's strategy for growing ecommerce brands and how they see ecommerce differently than companies acquiring Amazon brands. Learn more about branded at Joinbranded.com
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:
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103 - Adam Feinberg Sells to Perch for $100m+
In May of this year, one of the largest global sellers on Amazon, Web Deals Direct, sold to Perch, a leading Amazon FBA acquirer, in what looks to be the largest ever deal in the FBA seller space at over $100M. Today, we’re going to be digging into how the seller behind WDD, Adam Feinberg, grew his brand to $80M+ in revenue, why he decided to sell, and how the acquisition process actually works.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:
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102 - The Exitpreneur's Playbook with Joe Valley
Joe Valley just authored The Exitpreneur's Playbook to help sellers maximize their exit value. Visit https://exitpreneur.io/ to get 4 free chapters of the book.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:
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101 - Inventing a sport and growing to 8 figures with Chris Meade of Crossnet
Chris Meade is the co-founder and CMO of Crossnet. Crossnet is the world's first four square volleyball game. Set up within minutes in sand, grass, or indoors and is an 8 figure business selling in retail, DTC, Amazon and other marketplaces. Chris talks about how they grew the business using their product and customers, influencer marketing, getting into retail and what mistakes they made along the way. Sign up for Chris's newsletter with ecom and business tips for free here: https://docs.google.com/forms/d/e/1FAIpQLSfhl9l3yslbszIBUGi0jYr5G_7uZ5cI6O7QGZeo5CLNhNstFw/viewform
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:
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100 - Carlos Cashman - Co-CEO & Co-Founder, Thrasio
Carlos Cashman is a serial entrepreneur, having started more than 15 companies and currently Co-CEO and Co-Founder of Thrasio. Thrasio is the consumer goods company reimagining omnichannel commerce and consumer products, and boasts an innovation engine that brings high-quality products to market across digital marketplaces, channels, and retailers globally. With the experience of evaluating 6,000 Amazon FBA businesses, data on consumer preferences from more than 150 brands, and the operational scale of more than 22,000 products, Thrasio is the largest acquirer of Amazon FBA brands. Thrasio builds these brands to compete with top household names, offering consumers more choice and exceptional value. Thrasio brands include the Vybe Percussion deep tissue massage gun, Circadian Optics bright light therapy lamps, and skincare products from Sdara Skincare. For more information, visit https://thrasio.com.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:
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99 -Talking A9 and all things Amazon with Danny McMillan
Danny McMillan, host of the Seller Sessions Podcast joins me to discuss A9, the shifting landscape of selling on Amazon, U.S vs Europe, and exiting the business.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:
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98 - Amazon Updates
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:
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97 - The Power of Growth Capital to Accelerate your Brand
Roei Yellin Co-Founder of 8fig.co and Dana Oren, Product Director at 8fig join the Podcast to discuss how growth capital can help you grow your business, as well as how they help sellers manage their supply chain with 8fig's tech platform. Visit http://8fig.co/invite/Liran to learn more about obtaining growth capital for your e-commerce business.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:
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96 - Amazon Owes You Money with Yoni Mazor of GETIDA
Yoni Mazor, CGO of GETIDA joins us to discuss his journey in selling on Amazon and starting GETIDA, and offers advice on maximizing the reimbursements Amazon owes you. Download the slides Yoni mentions here http://bit.ly/ecom-mindset and Get $400 in free FBA reimbursements from GETIDA, Use Promo Code - MINDSET400.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media: https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ For inquiries on inventory financing for your Amazon/ecommerce business, or if you are looking to sell your Amazon business over $1mm in revenue, email Liran@IncrementumDigital.com Join the Amazon Sellers club on clubhouse!
95 - The Power of PR and Editorial Recommendations
The team at SellerRocket join the show to discuss the power of PR and Editorial Recommendations in Ecommerce.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media: https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ For inquiries on inventory financing for your Amazon/ecommerce business, or if you are looking to sell your Amazon business over $1mm in revenue, email Liran@IncrementumDigital.com Join the Amazon Sellers club on clubhouse!
94 - Amazon Customer Engagement,Posts Update and Combating the Rising Cost Per Click
In this episode I cover some recent updates with Transparency, Stores, Customer Engagement, Amazon Content Marketing and the Rising CPC. You can see the chart of the rising CPC here https://www.facebook.com/lhirschkorn/posts/10222503844637648.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media: https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ For inquiries on inventory financing for your Amazon/ecommerce business, or if you are looking to sell your Amazon business over $1mm in revenue, email Liran@IncrementumDigital.com Join the Amazon Sellers club on clubhouse!