What is your view on today’s state of music? Are the majority of the songs inspiring and mean something to you consciously? Or does it all blur into some kind of background music with no real intention or message?!

This is the main topic we touch on heavily during my chat with Chad. Chad is a musician on a mission to put the ‘intention’ back into music and songs. His mission is ‘Pop, for good’ and he strongly believes that we all need to become aware again of how important it is to have music with intention and meaning. That what we hear gets absorb by our subconscious and impacts us heavily in our day to day lives. And hence needs to be ‘food for thought’ and less distraction overall.

A fascinating and though provoking talk that hopefully will leave you pondering and question the music you listen to and why.

During out time together we chatted about:

• Why he is a musician on a mission

• What his vision and mission entails

• His view on the current state of the music industry

• Why he believes we need to wake up and start a change in this industry

• The song that kicked off his love of music and understanding of its power

• Why people recording/live streaming concerts makes him a little mad

• How our subconscious has been ‘trained’ for certain actions in life (by various sources), example is at live concerts

• What he picked Caroline Polacheck’s song ‘Welcome to my island’ as one of his current favourite songs

More about Chad:

Chad Lewine followed the same path that most aspiring talent does. At 5 years old he knew he wanted to be a rock star. But the reasons for the dream have shifted throughout his life. His first exposure to music production was through elective music tech and audio engineering classes in high school. In 2009 Chad started taking his own music seriously while attending college at the now defunct Art Institute of Pittsburgh. Chad recorded his first single, “Life is a Ride” at Krizan’s Sonic Boom Studios in Raritan, NJ in 2010.

In the summer of 2013 he renamed himself as HoneyChrome and reoriented his music to the EDM and hip hop of the time, OUTwithU was one of the first songs he released during that time. In 2013 Chad moved into one of the last real artists’ lofts in Brooklyn at Bedford & Myrtle in Bed Stuy. This creative environment, led by actor and director Lin Lauren, was the first time he had ever been surrounded by and immersed in art. Here he wrote and recorded most of his second self-produced album, the 14 track new-age, spirit-science laden and anthemic Daylight Animal.

At the end of 2017, Chad’s homemade demo for Boomerang, also featured on Feeling High, caught the ear of a radio promoter who connected him with Mike Rogers, mixing engineer of the 90s global hit Groove is on the Heart. Rogers ended up producing Chad’s biggest track yet, Boomerang. Released in the summer of 2018, Boomerang is a sticky and infectious pop record, with sonic accents that just feel like Chad.

During the second half of 2022, Lewine’s mission fully crystallized. Through the turbulent end of an abusive relationship and a renewed and confident sense about his music, POP, FOR GOOD was born and the first proper brand was developed for his artistry. With an image that matches his outspoken, somewhat existentialist and controversial perspective, Lewine has fully owned his mission and has just released his latest single Dark Nights, on February 15th, 2023.

Connect with Chad:

chadlewine.com

instagram.com/chadlewine

twitter.com/chadlewine

tiktok.com/@chadlewinefacebook.com/chadlewine

youtube.com/@chad_lewine

Be sure to www.livingonthebside.com and connect with me on Facebook, Instagram and YouTube and if you know someone who you think would enjoy this episode, please share it with them on social media.

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Living on the B SideBy Birgit LiveseyJun 11, 2022