Digital Marketing Podcast (SEO, SMO, PPC, Brand Reputation Management) by Mansi Rana

Greetings, wonderful listeners! Welcome back, your go-to source for insightful marketing tips and strategies. I'm your host today, we're delving into the realm of B2C marketing with some tried-and-true tips for success.

First Tip

Let's kick things off with a tip that's all about building relationships – connecting with customers personally. In the digital age, creating a personalized experience is paramount. Dive deep into understanding your customers' needs and preferences, and tailor your messaging and offers to create a connection that goes beyond the transaction.

Second Tip

Now, here's a strategy that's been making waves in the marketing world – influencer marketing. Picture this – collaborating with individuals who wield significant influence on social media to showcase your brand.

Third Tip

In a world dominated by smartphones, our next tip is a game-changer – going mobile-first. With more consumers embracing mobile devices for their shopping adventures, it's crucial to optimize your strategy for mobile.

Fourth Tip

Ever wondered how to bring back those visitors who checked out your website but didn't make a purchase? Our next tip has the answer – create retargeting programs. Discover the art of targeting those who have interacted with your brand before with personalized ads that reignite their interest and drive conversions.

Fifth Tip

Last but certainly not least, let's talk about the social media juggernaut. Leveraging platforms like Facebook, Instagram, and Twitter is an absolute must for B2C marketing success. Join us as we explore how to define your target audience, choose the right platforms, craft engaging content, and measure your social media triumphs.

That concludes today's journey into the world of B2C marketing tips. If you found these insights valuable, don't forget to hit that subscribe button for more marketing wisdom.

Stay marketing savvy, stay inspired, and keep conquering the world of business!

Welcome to today's podcast episode, where we unravel the complexities of Pay-Per-Click (PPC) advertising and provide you with a comprehensive checklist to navigate the dynamic world of digital marketing. Whether you're a novice or a seasoned marketer, this guide will equip you with the essential strategies for a successful PPC campaign. 

Step 1.

Define specific objectives for your PPC campaign – be it lead generation, website traffic, or sales enhancement. Allocate a budget aligned with your goals, ensuring efficient spending and maximum ROI.

Step 2.

Conduct in-depth keyword research for relevance, search volume, and competition. Explore long-tail keywords for targeted outreach in a competitive market.

Step 3.

Gain a competitive edge by analyzing your competitors' keywords, ad copies, and landing pages. Utilize tools like SEMrush and SpyFu for comprehensive competitor insights.

Step 4.

Choose the right ad platforms, considering audience targeting options, ad format choices, and budget implications. Opt for platforms aligned with your campaign objectives and target audience.

Step 5.

Explore different campaign types – search, display, and video – catering to diverse market segments. Select the campaign type that aligns with your overall advertising goals.

Step 6.

Craft compelling ad copies with powerful headlines and relevant keywords. Test multiple variations through A/B testing for optimal performance.

Step 7.

Optimize landing pages for relevance and user experience. Ensure a clear Call-to-Action (CTA) and mobile-friendliness for enhanced performance.

Step 8.

Implement geotargeting to reach specific geographic areas and tailor your campaign to local preferences. Make bid adjustments based on location performance for cost-effective targeting.

Step 9.

Understand manual bidding, automated bidding, and enhanced CPC for effective bid management. Choose a strategy aligned with your campaign goals and monitor its performance.

Step 10.

Continuously monitor ad performance, including click-through rates, conversion rates, and cost per click. Implement changes to ad copy, bid strategies, or keywords based on performance data.

Use reporting tools to analyze key metrics such as impressions, clicks, CTR, and conversion rate. Regularly review campaign results for ongoing optimization and strategic decision-making.

Join us in the next episode as we delve deeper into the ever-evolving realm of digital marketing. Master PPC advertising with our comprehensive checklist and elevate your campaigns to new heights. Remember, success in PPC is a journey of continuous learning and adaptation. Stay tuned!

In today's episode, we're delving into the fascinating realm of silo structure and how it can revolutionize your website's SEO game. Join us as we unlock the secrets to improved relevance, higher rankings, and enhanced user experiences. Silo structures are more than just a buzzword; they're a game-changer for your online presence. So, let's get started!

First Step.

Silo structures help search engines understand the importance of each page to specific themes and deliver precise search results.

Second Step.

The connection between silo structures and climbing the search engine rankings. How topical expertise within silos boosts individual page rankings, enhancing website authority.

Third Step.

Making websites user-friendly through logical content categorization. The golden rules of silo optimization and its impact on website navigation and user engagement.

Fourth Step

Unpacking the link between improved rankings and increased organic traffic. A website with well-structured silos attracts more organic search engine traffic.

Fifth Step.

Understanding how silo structures aid SEO experts in evaluating website design. The role of silo structures in ensuring effective website crawling and identifying areas for improvement.

Sixth Step

Practical steps to create an effective silo structure and categorize content into silos, optimize internal linking, and facilitate user navigation.

That wraps up today's enlightening journey through the world of silo structure and its profound impact on SEO. Remember, silos aren't just for farming; they're the foundation of a well-organized and high-performing website. We hope you've gained valuable insights and are ready to implement these strategies to enhance your online presence. Stay tuned for more exciting topics, your guide to digital marketing success. Until next time, keep optimizing!

Your online presence to more customers from your local area. Here are some advantages of local SEO.

Advantage 1.

With local SEO, you can increase your online visibility, making it easier for potential customers to find your local business and it drives high-targeted traffic. 

Advantage 2.

People searching for local services are often ready to make a purchase. When they find your business, it's a win-win.

Advantage 3.

Local SEO ensures that your website is mobile-friendly. Think of it as a mobile invitation to your business. This is crucial because most local searches happen on mobile devices.

Advantage 4.

When you appear at the top of local search results and have positive reviews, it builds trust and credibility. Customers trust Google, and if Google trusts your business, it's a big win.

Advantage 5.

Local SEO is cost-effective compared to traditional advertising methods. It's like having a marketing strategy that brings in customers without burning a hole in your pocket.

Advantage 6.

Local SEO helps you outperform your local competitors. Think of it as a race where you're always a step ahead.

Advantage 7.

When potential customers see those five-star reviews, they're more likely to choose your business.

Advantage 8.

Engage with and support your local community. It's a way to show that you're not just a business but an active participant in the community you serve.

In conclusion, local SEO isn't just a strategy; it's a pathway to success for your local business. So, take the leap, invest in local

Here are some key effective healthcare SEO tips:

1. Start by creating high-quality, informative content. Patients often turn to the internet for health information, so having well-researched, reliable, and up-to-date content on your website can position you as a trusted source. Whether it's blog posts, articles, or patient education materials, relevant content will not only engage your audience but also boost your SEO rankings.
2. Optimize for local search. Many patients search for healthcare providers near them. Ensure that your practice's contact information, location, and hours of operation are accurate and consistent across all online platforms, such as Google My Business and Healthcare Directories.

3. Conduct thorough keyword research to understand the terms patients are using to search for healthcare services. Incorporate these keywords into your content and meta tags, but do so naturally, without keyword stuffing.

4. Pay attention to the technical aspects of your website, such as site speed, mobile-friendliness, and security. A faster, secure, and user-friendly website will lead to a better user experience and improved SEO performance.

5. An active and engaging presence on social media can improve your online visibility and SEO rankings. Share your informative content, interact with patients, and build a community around your healthcare organization.

6. Encourage patients to leave positive reviews on platforms like Google, Healthgrades, or RateMDs. Positive reviews not only improve your online reputation but also influence search rankings.

By following these tips, you can enhance your online presence, and improve the quality of care you provide.

Good Interaction Next Paint (INP) Score:

1. An INP below or at 200 milliseconds means that your page has good responsiveness.

2. An INP above 200 milliseconds and below or at 500 milliseconds means that your page’s responsiveness needs improvement.

3. An INP above 500 milliseconds means that your page has poor responsiveness.

Here are some tips to improve your INP Score:

Step 1 - Planning out the desired goals and the steps to achieve them, it makes it much easier to accomplish those objectives. You need to audit your current INP score, evaluate existing strengths and weaknesses, set realistic goals, and create a strategy to reach those objectives.

Step 2 - One of the most effective ways to improve your INP score is to remove unused CSS and JavaScript from websites.

Step 3 - Another effective way to improve your INP score is to minimize the size of JavaScript and CSS files.

Step 4 - A caching plugin is also an effective way to boost your INP score. This plugin stores frequently requested web page resources, such as images and scripts, in the user’s browser.

Step 5 - Using a Content Delivery Network (CDN) can also help improve INP scores.

Step 6 - Another way to improve INP scores is to optimize images.

Step 7 - Using third-party code such as social sharing buttons, comment sections, and ads can slow a website’s page loading times.

As you know that from 1st July 2023 Google Analytics migrates from UA to Google Analytics 4 and many people have questions regarding GA4.

Q1. What are the biggest changes with GA4?

Migrating to Google Analytics 4 promises upgraded features and capabilities, such as faster performance, improved visualizations, and a more robust data-collection and structure model. With this new format, companies will better understand their customers’ user journeys and how they interact with their websites.

Each user interaction, such as page views, clicks, and conversions, is tracked as its event, enabling a more detailed analysis of customer behaviour. By starting the migration process now, businesses can leverage GA4’s unique features, gain a clearer understanding of their customers, and deliver better insights to stakeholders.

Q2. What are the disadvantages of GA4?

Google Analytics 4 brings an updated reporting and measurement protocol that is largely unfamiliar to many marketers. It can make navigating the platform difficult. Furthermore, transferring data from Universal Analytics is challenging, which GA4 does not make more accessible.

Q3. Why are there no views on GA4?

GA4 is the default version of Google Analytics and does not have the concept of views as was the case with Universal Analytics. Therefore, when you set up a new GA4 property, you no longer need to worry about creating views since it no longer exists in this version.

Q4. How many properties can you have in GA4?

Properties are the containers that store the data collected from an app, website, or combination. With a Google Analytics 4 Property, you can track up to 2,000 separate pieces of data.

Here are some elements that can help you to understand the cost of Facebook advertising:

1. Ad budget and the bidding strategy. The ad budget allows for a fixed amount of money to be allocated, which will determine the size of the potential audience.

2. The bidding strategy used in Facebook Ads can be categorized into three main categories: goal-based, spend-based, or manual. To ensure you choose the right type of ad bid, you should first have a solid marketing strategy and understand how the Facebook Ads algorithm works.

3. Facebook advertising cost will be contingent upon the marketing objective that you have chosen for your campaign. These objectives include brand awareness, reach, traffic, and app installs.

4. When bidding for ad placement, you are bidding against competitors in your industry and those in other sectors targeting the same demographic as you. As a result, if you target an audience that many other businesses are targeting, your advertising costs will increase.

5. A relevance score is calculated for every Facebook ad with 500 or more impressions. The relevance score indicates how your audience responds to your advertisement. The more relevant your ad is, the more cost-effective it will be.

6. The more competitive the ad placement, the more expensive the ads will be. Ads placed in more visible areas of Facebook, such as the News Feed, will be more expensive than ads placed in less visible locations.

7. Your industry also has an impact on your campaign expenses. Industries such as Finance, Legal Services, Business to Business (B2B), Customer Service, and Insurance are typically more competitive than others, resulting in higher CPC.

Knowing your business and having good strategies can help you get the most out of Facebook Ads and reach your marketing goals.

These top five App Store Optimization Tools that can assist you in optimizing your app’s performance and increasing its discoverability.

1. Sensor Tower is considered one of the best-performing ASO platforms. It offers keyword research, app store intelligence, competitor analysis, and performance monitoring. Sensor Tower, you can gain valuable insights into your app’s performance and competitors.

2. App Annie is ASO’s first new tool that provides a wealth of information and analysis for app developers and marketers. It also provides in-depth market data, competitor insights, and user access analysis. App Annie, you can monitor your app’s performance on different app stores, analyze user behavior and identify improvement opportunities.

3. Mobile Action is an App Store Optimization Tool focusing on keyword optimization and competitive analysis. In addition to helping you find the right keywords for your app, track their ranking, and optimize your app metadata, Mobile Action gives you insight into your competitors’ strategies, allowing you to rank their performance compare to starting your app.

4. TheTool is an easy-to-use ASO platform that provides tools to optimize the existing app store. Its keyword tracking feature allows you to monitor your app’s keyword performance and perform data-driven optimization. The tool also offers search volume statistics, A/B testing, and competitor analysis features.

5. StoreMaven stands out among App Store Optimization Tools because of its focus on app store A/B testing. StoreMaven allows you to create and test various app stores creations, such as icons, screenshots, and descriptions.

These App Store Optimization Tools empower you to make data-driven decisions, optimize your app metadata, and improve your app search rankings and conversion rates. Using these tools, you can increase your app’s visibility, attract targeted users, and boost organic downloads.

There are multiple ways a reseller of search engine optimization services will help you in your business. Here are some crucial ways you need to know how they can transform your business.

1. Partnering with an SEO reseller will help you build your brand name better. They will provide you with white-label SEO services that give you an edge over your competitors.

2. An SEO reseller can provide you with the necessary tools and services that will help to ensure improved customer satisfaction.

3. most important thing that an SEO reseller can offer you is cost-effective solutions that help to save your time and money. You don’t need to invest in hiring an internal team; they can provide you with SEO packages that suit your budget and timeline.

Here are the tips that will make your e-commerce website secure:

1. One-time passwords (OTPs) are passwords that are valid for only one type of login session or transaction, on a computer system or other digital device. It is only possible for the holder of this particular phone number to receive an OTP. This will enable them to access that password, allowing them to interact with the application and verify themselves with an OTP or PIN code.

2. Default passwords for most e-commerce platforms are ridiculously easy to guess. You are exposing yourself to hacks if you do not update them. Keep your passwords and usernames as complex as possible and renew them regularly.

3. use firewall software and plugins that are not only affordable but also effective in protecting your eCommerce store. They prevent untrusted networks from entering your site, and they regulate traffic entering and leaving it.

4. Typical data loss incidents are caused by hardware malfunctions or cyberattacks. Moreover, if you do not regularly back up your data, you may lose it forever.

5. It can be very tempting to overlook the importance of regularly updating website core, security tools, and plugins.

You should always be aware of the threats that may exist within your immediate virtual environment.

It is easy to use reverse video search. Google Images and TinEye are two online resources that let you conduct a reverse video search. Here’s how to conduct a reverse video search using Google Images:

Step 1 - Go to Google Images and click the camera icon in the search box.

Step 2 - Select the image or video you want to use and click “Upload an image.”

Step 3 - Google will then display the results of visually similar videos.

Step 4 - The video most closely resembles what you’re looking for can be found by scrolling through the search results.

It’s important to remember that reverse video search only sometimes works to find videos. The visual elements of the picture or video you’re using as a starting point will determine how well your search works.

For anyone who works with video content, Google reverse video search URL is a powerful tool with many advantages.

Try it!

There are certain steps that you can take to ensure that your strategy is well-rounded and tailored to your specific goals:

1. Creating an effective social media strategy is to set some realistic goals. Once you have a good understanding of your goals, you can start to create content that will help you achieve them.

2. You need to identify which metrics you will use to measure your success. This will vary depending on your goals, but some examples include engagement rate, reach, or website traffic.

3. Identify your target audience. Whom are you trying to reach with your social media content? Once you know who your target audience is, you can create content that appeals to them.

4. Not all social media platforms are created equal. It’s important to understand the different behavior of your audience on each platform, as it will dictate the kind of content you share.

5. Not all social media platforms are created equal. It’s important to understand the different behavior of your audience on each platform, as it will dictate the kind of content you share.

6. Before you start creating content or take any action, it’s a good idea to take a look at what your competitors are doing on social media. See what’s working well for them and what’s not.

1. Before creating a customer journey map, it’s crucial to identify the stages customers go through when interacting with your brand. These stages may include awareness, consideration, purchase, and post-purchase. By defining the stages of the customer journey, you can structure your journey map.

2. To create an accurate customer journey map, you must research to understand your customer’s experiences. This may include surveys, interviews, and analytics data.

3. With the customer journey stages defined and research conducted, it’s time to map the journey. Begin by visualizing each stage of the journey and the touchpoints that customers have with your brand. This may include interactions with your website, social media channels, customer service, and other touchpoints.

4. As you map the customer journey, it’s essential to identify pain points and opportunities. Pain points are areas where customers experience frustration or difficulty in their interactions with your brand, while opportunities are areas where you can improve the customer experience.

5. Once you’ve identified pain points and opportunities, it’s time to develop a plan to improve the customer experience. This may include optimizing your website for ease of use, improving customer service interactions, or providing personalized recommendations. The key is to focus on areas where you can significantly impact the customer experience.

By understanding the customer’s journey from start to finish, businesses can identify pain points, prioritize investments. Customer journey maps can help businesses provide a more customer-centric approach, increase customer satisfaction and loyalty, and ultimately retain more customers.

Programmatic advertising workshop by using advanced technology and algorithms to automate the buying and selling of online advertising space. The process involves multiple players, including advertisers, publishers, demand-side platforms. Here’s how it works.

1. Advertisers use a demand-side platform to set up their announcement juggernauts and specify their target followership, announcement format, and shot price.

2. Publishers use a force-side platform to make their announcement force available for purchase by advertisers.

3. When a stoner visits a website or mobile app, the SSP sends a shot request to the announcement exchange, which acts as a business for buying and dealing announcement force.

4. The announcement exchange sends the shot request to the DSP, which uses data from its data operation platform to estimate the stoner’s profile and determine whether to place a shot.

5. Still, the DSP sends an announcement creative to the announcement exchange, which in turn sends it to the SSP to be displayed on the publisher’s website or app, If the shot is successful.

6. The process happens in real-time, with the entire sale taking place within milliseconds.

By using programmatic advertising effectively, businesses can gain a competitive edge and achieve a advanced ROI on their advertising spend.

We have some successful B2C marketing strategies for you:

1. One of the most effective ways to attract and retain customers is by creating a personalized experience. This means understanding their needs, preferences, and behaviors and tailoring your messaging and offers to match them.

2. Influencer marketing involves partnering with individuals with a significant following and influence on social media to promote your brand.

3. Your marketing strategy should prioritize mobile optimization, including mobile-friendly website design, mobile apps, and mobile-specific ads.

4. Retargeting involves targeting consumers who have previously engaged with your brand or visited your website with personalized ads. This can help to re-engage them and drive conversions.

Here are some steps to optimize your E-commerce product pages:

1. Optimize your product pages for SEO is to conduct keyword research. This involves identifying relevant keywords and phrases that potential customers use to search for products similar to yours.

2. Page titles and descriptions are crucial elements of on-page optimization. To optimize your page titles and descriptions, include your target keywords in both elements, making them as descriptive and compelling as possible.

3. The product name and URL are essential elements of on-page optimization. Use descriptive names that accurately describe the product and include your target keywords in the product URL.

Dropping a pin on Google Maps on your mobile device is just as easy as on the desktop version and can be done in just a few simple steps. Here’s how:

Step 1: Open Google Maps on your mobile device and find the location you want to drop a pin on.

Step 2: Press your finger on the location until a red pin appears.

Step 3: Drag the pin to the exact spot you want to mark on the map.

Step 4: Once you have the pin in the right place, tap on it to view the address and other information about the location.

Step 5: To save the location as a dropped pin, tap on the pin and then tap the “Save” button. You can save the pin to an existing list or create a new one.

Now, here is the step guide for desktop version:

Step 1: Open Google Maps on your desktop browser and navigate to the location you want to mark.

Step 2: Right-click on the location you want to mark on the map.

Step 3: Select “Drop a pin” from the menu that appears.

Step 4: The map will zoom in to your selected location, and a red pin will appear.

Step 5: You can click on the pin to view the address and other information about the location.

Step 6: To save the location as a dropped pin, click on the pin and then click the “Save” button. You can save the pin to an existing list or create a new one.

The first step is to keep tabs on what people are saying about you online. You can do this manually or with the help of ORM tools like Google Alerts, Mention, and Hootsuite Insights. Moreover, make sure to set up Google Alerts for your brand name, as well as key employees and executives.

Second, It’s important to respond to negative sentiment quickly and effectively. The sooner you address the issue, the less damage it will do to your reputation. There is a huge business opportunity hidden behind each customer complaint so make sure to take advantage of it.

Here are the ten most popular live streaming shopping platforms that you should be aware of:

1.  Amazon Live

2.  Shopify Live

3.  Bambuser

4.  Instagram Live Shopping

5.  TikTok Live Shopping

6.  Facebook Live Shopping

7.  Popshop Live

8.  TalkShopLive

9.  Ntwrk

10.  Buywith

Livestream shopping is a game-changer for the world of online retail. It offers a unique and engaging shopping experience that traditional e-commerce platforms cannot replicate.

PPC (Pay-Per-Click) advertising can be a valuable marketing strategy for businesses to drive traffic to their website and increase revenue. However, managing and optimizing PPC campaigns can be challenging and time-consuming, especially regarding reporting and analysis. This is where PPC reporting tools come in, offering a range of benefits to digital agencies to help them manage their campaigns more efficiently and effectively.

Here are top reporting tools list:

1. Google Data Studio

2.  Supermetrics

4.  Report Garden

By choosing the right PPC reporting tool, you can streamline your reporting process, make informed decisions, and optimize your PPC campaigns for maximum ROI. 

1.  Clients Get All The Latest Services which means SEO Reseller consists of a team of experts that are well aware of the latest trends in SEO. So, your clients get all the newest SEO services from experts.

2.  SEO is a full-time job. It requires time, tactics, data analysis, and dedication to get some results from the campaigns. No one is an expert at everything, so if you as a digital marketing agency, currently don’t have the expertise in providing SEO services, you shouldn’t waste your time.

3.  An SEO Reseller does the client SEO work, meanwhile, you, as a digital marketing agency bringing the clients gets the credit. It’s a white label partnership in which the reseller never reveals their identity to your clients. Therefore, it’s a profitable partnership that benefits you as well as the reseller. By delivering quality to your clients, you’ll start getting more clients as your market reputation increases.

4.  Digital marketing agencies save a lot on their money when they work with an SEO Reseller. You can save your money as you get SEO services without having anything in-house. SEO tools are expensive but you don’t have to worry about buying SEO tools for your clients as premium SEO Resellers already have access to these types of tools.

5.  You Can Focus On Your Core Niche Without Worrying About Scalability

With this arrangement, you keep a balance of delivering quality to your clients alongside expanding on your services.

Here are some top questions you can ask a digital marketing agency regarding their SEO packages:

1.  How will you customize your SEO packages for my business?

2.  how will the packages that you are buying benefit your business?

3.  What modern-day Digital Marketing services are included in the packages?

4.  Can you make your package’s cost more clear? What are the additional charges and the process of it?

5.  Do you provide monthly reports with your packages?

6.  How long will it take to see the results with your SEO package?

7.  Do you provide support services with your packages?

8. Do your packages guarantee results?

9.  Do you outsource any of your work in your SEO packages?

1. Avoid is not knowing your target audience.

2. Avoid is not optimizing for mobile devices. 

3. Over-Optimizing Anchor Text.

4. Not having an SEO strategy at all is a mistake you should avoid.

5. A mistake to avoid in 2023 is not writing and publishing quality content. 

6. Many new business owners and founders make the mistake of publishing plagiarized content.

7. A mistake to avoid is not adding meta tags.

8. Website speed is another factor to consider when it comes to SEO and not aiming for website speed is a mistake that should be avoided. 

9. Social signals are another factor to consider when it comes to SEO and ignoring them can be a mistake.

10. Not utilizing analytics data when it comes to SEO can be a mistake, as it can provide valuable insight into how well your website is performing and which areas need improvement.

11. Focus on backlinks quantity and not quality.

12. Not Fixing Server Issues should be avoid in SEO. 

So, It’s important to take the necessary steps to ensure that your website is properly optimized for search engines and drives more organic traffic.

Good Luck!

Voice search tends to be worded differently than text search. Here are some strategies for voice search optimization in SEO.

First, Voice search is conversational. Therefore, you should give your content a conversational tone so that users can understand where they are. You should maintain a more casual writing style while ensuring that your content is fun and provides value to your users. Google still appreciates this kind of quality content.

Second, Local search engine optimization is the process of improving the search engine visibility of local businesses. Local SEO is essential for these businesses as it targets potential customers nearby who are more likely to buy. It’s also one of the best ways to optimize your voice search.

By following these strategies, you can deliver SEO results in 2023.

Good Luck!

SEO Resellers always practice those SEO solutions that are sustainable, hence, they only execute White Hat SEO practices. Some of the White Hat SEO practices followed by SEO Resellers are:

Second, SEO Resellers offer high engagement and a strong user experience for a digital marketing agency’s clients so that the website of a client ranks consistently higher. They ensure to fasten the processing time of a website as they know today’s web users are impatient.

Third, SEO resellers have ensure that the on-page elements like Header Tags, Internal Links, External Links, Title Tag etc are optimized as per Google guidelines. All these factors are optimized and taken care of by an SEO Reseller with a team of On-Page SEO experts that allows them to optimize the website of a digital marketing agency’s clients, which leads to more traffic and thus, more sales and revenue.

Fourth, SEO Resellers don’t include Black Hat SEO link-building strategies and build a solid link portfolio for a company’s clients. Creating premium links can include Guest blogging, Press Release, Podcast distribution, and more. Good SEO Resellers offer natural backlinks that are of high quality that genuinely bring traffic to a website.

Before starting the Topic You should know the:

what is a patent? 

A patent is a legal document that grants an individual or organization exclusive rights to an invention or idea. 

Why is a Patent Important for Your App? 

It provides them with exclusive rights to their invention or idea, allowing them to prevent others from using, selling, importing, and distributing it without permission. 

Types of Patents Available For Your Mobile App Idea.

1. Provisional Patenting

2. Non-Provisional Patent.

How to Patent an Idea for an App?

Follow the steps below to patent your mobile app idea: 

Step 1. Search And Enlist With A Legal Patent Attorney:

Step 2. Mobile App Invention Showcase:

Step 3. Do In-Depth Practice Of Patent Search:

Step 4. Go For Provisional Or Non-Provisional Patent.

What are the Requirements for Patenting an Idea for an App?

Check out the top 5 ways to generate qualified leads for your business - 

• SEO
• PPC
• Content Marketing
• Social Media
• Email Marketing

Google Web Story is a web based story version introduced by Google. Just like other stories, they are a dynamic feature that blends images, animation, videos, audio, and even text. It's convenient to swipe one story to the next or even tap on it to access it.

In today’s time, PPC advertising is one of the most popular internet marketing models that allow businesses to execute paid promotions.

Back in 2020, about 65% of businesses used PPC campaigns in their digital marketing strategy.

With so much competition going around, you must stay competitive and ahead of the trends to generate the most competitive leads from your PPC campaigns.

The traditional way of marketing has seen a decline in engagements throughout the years. Today’s consumers are more likely to get hooked by content that speaks and relates to them.

Luckily, marketers created a strategy called branded content. It has been so effective that some say it can help 86% of consumers to recall a brand.

In your capacity as an eCommerce business owner, the most significant thing for you is to protect your website from hundreds of security breaches every day. According to a statistic, nearly 70% of e-commerce websites are hacked on average every single day.