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Make Better Content Marketing Decisions

Make Better Content Marketing Decisions

By Marcus Schaller

Making the right content marketing decision shouldn’t be complicated and overwhelming.

What if it’s not a question of what to do? What if it’s a question of when to do it, why to do it at all, and how to do it in a way that has the most impact?

This show is for B2B SaaS marketers and founders who don’t have endless resources to throw at the wrong opportunities. You'll learn how to get really clear about your content marketing options, and make better content marketing decisions based on your goals and available resources.

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Currently playing episode

Ep 6: Own Your Topic

Make Better Content Marketing DecisionsJul 19, 2021

Ep 6: Own Your Topic

Ep 6: Own Your Topic

My guest today is Kathleen Booth, chief marketing officer at

You’ll learn:

How Marketing and Sales teams can align around top of funnel content. How to build out a pillar/topic cluster content strategy that focuses on the high level categories you want to be found for. The fastest content-based path to revenue.

Jul 19, 202130:49
Ep 5: Mapping the Real Buyer’s Journey

Ep 5: Mapping the Real Buyer’s Journey

My guest today is Ashley Faus, content strategy lead, software teams at Atlassian.

You’ll learn:

Why the traditional buyer’s journey funnel may not be the best way to map your content. How to focus on giving your audience more of what they want, not what you think they should want. Why targeting your CTAs for “learner” and “buyer” audiences may drive more leads in the long run.

Jul 06, 202137:35
Ep 4: Optimize for Learning

Ep 4: Optimize for Learning

My guest today is Camille Trent, head of content at Dooly.

You’ll learn how to:

Optimize for learning, and discover which content strategies might work best for you. Find the right network and social media space. Create more content in less time, and measure what really matters.
Jun 16, 202123:00
Ep 3: The 3 Systems Every Content Strategy Must Have

Ep 3: The 3 Systems Every Content Strategy Must Have

My guest today is Stewart Hillhouse, senior content lead at Demand Curve and host of the Top of Mind podcast.

You’ll learn:

The 3 systems every content strategy needs to have. What the music industry can teach us about getting the most value out of every piece of content. Why you should focus on a single distribution channel.
May 27, 202117:26
Ep 2: How can you create more valuable content?
Apr 26, 202109:53
Ep 1: Are You Focused on the Right Content Marketing Objectives?
Apr 12, 202110:44