Usage across social media has increased tremendously during the pandemic. New data trends are emerging showing where consumers are engaging. As new features such as social audio expand and get released onto other platforms, usage will increase and shift.

Facebook continues to see the most daily usage, according to the latest findings from Pew Research. Pew reports that YouTube and Facebook remain the most popular social apps, by a big margin, among US users. Pew's data also shows that 40% of US adults are using Instagram, and around 30% are on Pinterest and LinkedIn, while TikTok is now being used by 21% of the population. Women continue to dominate Pinterest usage over men (46% vs.16%). Pandemic Statistic: During a March 2020 survey of social media users in the United States, 43.1 percent of respondents stated that if confined to their homes during the coronavirus, they would use Instagram more during that period. YouTube and Facebook were also popular social platforms that users were estimating to increase their usage during physical distancing at home.- Statista

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Margaret FONTANA Media PodcastBy Margaret FONTANA Media PodcastApr 17, 2023