Welcome to the fourth and final episode of the “Amplify your message” series.

Let’s talk about the strategic side of creating content.

Now, I know you have consumed a lot of content and a lot of strategies when it comes to creating content. There are a lot of great spiritual leaders and light workers who create awesome content. And what I’m about to share with you is one of the most under-utilized content strategies. If you’re someone who has been following me on Instagram for quite some time, then you might be familiar with what I’m talking about.

Creating content without the overwhelm and burnout

Content repurposing is not something that I consciously offered from the start. In fact, I was a social media manager for spiritual entrepreneurs like you. I was intuitively guided that Although I still offer social media management and virtual assistance, content repurposing has been the core and something I love helping my clients with.

I love the idea of optimizing your content and breaking it into different forms and types. Turning 1 piece of content into 10 pieces of content. By the sound of it, it might be a little overwhelming. But that’s what I’m here for.

Here are some of the reasons why you should implement content repurposing in your business's marketing strategy.

You stretch the value of your content.

The best thing about content repurposing is that it doesn't require you to start from scratch. It doesn’t matter what platform you have. The important thing is you have a few pieces of content that you have published already, and think of ways how you can repost those content without making it seem like you’re copying the original content. You just need to be creative in how you’ll be presenting it to your community. I remember helping my client turn 1 video into 5 to 6 short videos, 3-4 graphics quotes, and 2 Instagram reels.

No content is one-and-done.

Remember, in our first episode, I talk about how people have different preferences when consuming content. From Instagram reels to TikTok, there are a lot of platforms and features to “Edutain” (Educate + entertain). Content repurposing helps you increase the content life span. For example, on Instagram, the content lifespan is around 24 - 48 hours. But when you do your content repurposing, of course, you will create time types of content, different forms of content, just by that one piece of content you already have.

And also, that's one of the reasons why having long-form content is important. Something that I advocate because it's going to help you in recycling your content or repurposing your content.

Creating evergreen content is more sustainable.

Let’s be honest, creating content can be time-consuming and requires a lot of effort. So let’s say you have a blog, a YouTube channel, or a podcast; you only have to show up at least once a week. These are the type of content that you can repurpose. When you have this type of content, and then you just repurpose it on Instagram, your Facebook page, or your TikTok, it’s going to help you with time, effort, and mental energy in producing and creating.

Final thoughts

By showing up at least once a month, no matter what platform, you’re able to create multiple content from that one evergreen content. That’s it! It’s the same strategy that I use for my clients. Hopefully, you find this tip helpful for your own marketing strategy.

If you like this topic, I’d love to hear from you – say hello on my Instagram @maria.olaguivel

Amplify your Message series: Why repeating your message is a good thing

Social Media Alchemy By Maria OlaguivelNov 02, 2022