Wharton Marketing Matters

Shannon Miller, Adweek's Managing Editor of creativity, the creator economy and DEI, joins Marketing Matters to discuss the best (and worst) Super Bowl Ads of 2023!

Dana Marineau, Chief Marketing Officer at Rakuten Rewards, joins Marketing Matters to talk about their Super Bowl commercial starring Alicia Silverstone for a modern twist on the classic film Clueless!

Jeanine Poggi, Editor at Ad Age, joins Marketing Matters to talk about Super Bowl Commercials, trends, winners/losers, predictions and more! 

Doug Sweeny, Chief Marketing Officer at OURA, joins Marketing Matters to talk about Marketing better lives through better sleep with Oura Ring. 

Andy Griffiths, Chief Marketing Officer and Founder of Cult and Rain joins Marketing Matters to talk about the Luxury fashion brand disrupting tradition with web3 innovation. 

Samantha Lerner Kobrin, Director of Marketing at Obsess, joins Marketing Matters to talk about their leading virtual store platform helping brands & retailers create custom metaverse shopping experiences!

Terry Stanley, Senior Editor at Adweek, joins Marketing Matters to discuss Marketing News of the week including Instagram announcing several new app features “Candid Stories”, Top Cannabis Marketing Ads of 2022, Uber Eats Using Humor to Explain Food's Tardiness, Holiday Marketing and more!

Lee Applbaum, Chief Marketing Officer at Wheels Up, joins Marketing Matters to talk about his journey in Marketing, joining Wheels Up, and how they are working to diversify the customer in the world of private aviation!

Nitya Chambers, SVP of Content/Executive Editor at Lonely Planet joins Marketing Matters to talk about travel trends, innovation in travel, hot spots and Lonely Planet’s Best in Travel, their iconic annual run-down of essential experiences that was just released!

Joanna Stern, Senior Personal Technology Columnist for The Wall Street Journal joins Marketing Matters to discuss Marketing News of the week including Elon Musk's Twitter Takeover, AI art generators and more! 

Lisa Materazzo, Group Vice President of Toyota Division Marketing at Toyota Motor North America, joins Marketing Matters to talk about their new brand campaign, “Never Settle.”

Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to talk about Marketing News of the week including Elon Musk's Twitter takeover! 

Steven Silverstein, Chief Executive Officer of Spencer Spirit Holdings, Inc (which operates two distinct experiential lifestyle brands, Spencer’s and Spirit Halloween) joins Marketing Matters to talk about costume and decor trends, inflation, supply chain woes and how he is celebrating Halloween this year!

Shannon Miller, Creative & Inclusion Editor at Adweek, joins Marketing Matters to talk about Marketing News of the week including Gap removing all Yeezy products! 

Sophie Kelly, Senior Vice President for the Whiskey Portfolio at Diageo (including the world’s best-selling Scotch whisky brand Johnnie Walker) joins Marketing Matters to talk about Marketing at Diageo including the Johnnie Walker’s ‘First Strides’ initiative and their presence in Web3. 

Todd Allen, Vice President of Global Marketing for Budweiser, joins Marketing Matters to talk about Budweiser's FIFA World Cup Sponsorship, purpose Marketing, the keys to long term success in branding and important lessons learned along the way! 

Jeff Beer, Staff Editor at Fast Company, joins Marketing Matters to discuss Marketing News of the week including McDonald’s adult version of the Happy Mean n partnership with streetwear company Cactus Plant Flea Market and Delta Air Lines launching clothing in collaboration with Issa Rae!

Asha Coco, President of Forvr Mood, joins Marketing Matters to talk about her journey in Beauty, what brought her to Forvr mood, and how the brand is changing the narrative around luxury and self-care for Black women. 

Daphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Gatorade getting into the supplements industry with branded gummies, Amazon freezing corporate hiring in its retail business for the rest of the year, Victoria's Secret Branding pivot and more!

Jason Harris, Co-Founder & CEO Mekanism, joins Marketing Matters to talk about Trends and Memes and how they can affect marketing and advertising!

Marty Swant, Senior Reporter at Digiday, joins Marketing Matters to talk about Marketing News of the week including Walmart entering the Metaverse with Roblox Experiences. 

Hrish Lotlikar, Co-Founder & CEO of SuperWorld joins Marketing Matters to talk about SuperWorld and the Virtual World in Augmented Reality! 

Janine Yorio, CEO of Everyrealm, joins Marketing Matters to talk about Real Estate in the Metaverse and the future of real estate!

Tommaso Di Bartolo, Serial Entrepreneur, Startup Investor, Author, Advisor, and Faculty at the University of California Berkeley joins Marketing Matters to talk about navigating the Metaverse, real estate in the Metaverse, how companies can get involved and predictions for the future! 

 He’s also the co-author of "Navigating The Metaverse”.

Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to discuss Marketing News of the week including Miller High Life's New Ice Cream Treats that Taste Like a Dive Bar, Walmart Strikes Streaming Deal with Paramount+, and Virtual Influencers including Miquela, a top CGI influencer! 

Amy Martin Ziegenfuss, Senior Vice President of Global Brand & Enterprise Marketing at Hilton joins Marketing Matters to talk about their First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing! 

Jessika Laudermilk, Senior Manager for Honda Marketing at American Honda Motor Company, Inc., joins Marketing Matters to talk about the pandemics impact on Honda Marketing, the Honda Civic Tour, coping with rising fuel prices and more! 

Daphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Macy's announcing small-format stores, Walmart slashing prices on clothing and other products, SoulCycle bribing Peloton riders to return to the studio and more! 

Nick Chavez, Chief Marketing Officer for KFC U.S, joins Marketing Matters to talk about his journey, Marketing an iconic brand, new campaigns, engaging young consumers and more! 

Lee Applbaum, Chief Marketing Officer at Wheels Up, joins Marketing Matters to talk about the transformation of private aviation! 

Cristina Liquori, Head of US Marketing at The LEGO Group, joins Marketing Matters to talk about the history of the brand, celebrations for their 90th Anniversary , their 2022 Pride campaign called "The A-Z of Awesome" and much more! 

Suzanne Kapner, Reporter for The Wall Street Journal, joins Marketing Matters to discuss Marketing News including Old Navy's Plus Size Experiment, Bed Bath Beyond CEO's Exit, and how Big retailers like Target and Walmart have been seeing large amounts of excess inventory!

Jason Harris, the co-founder & CEO of award-winning creative advertising agency Mekanism, joins Marketing Matters to talk about Modern Marketing and his work with iconic brands including Peloton, Ben & Jerry’s, Jose Cuervo, Alaska Airlines, Charles Schwab, OkCupid, among others!

Peter Adams, Reporter of Marketing Dive, joins Marketing Matters to talk about How Coke and Pepsi's rivalry shaped marketing — and where it goes next!

Ivonne Kinser, Vice President of Marketing and Innovation for Avocados From Mexico, joins Marketing Matters to talk about how the brand is celebrating Cinco de Mayo, the second biggest consumption occasion in the U.S. for avocados and guacamole!

Jerid Grandinetti, Vice President of Marketing and Culinary at Baskin-Robbins, joins Marketing Matters to talk about their brand refresh including a new logo, branding and packaging, in its first major re-launch for the U.S. and Canada in nearly two decades! The new theme encourages customers to appreciate life’s moments through the tagline “Seize the Yay.” To celebrate the refresh, the ice cream chain debuted three new flavors and launched its first line of merchandise, including clothing, hats and a bike. 

Laura Jones, Head of Marketing at Instacart, joins Marketing Matters to talk about the company's brand refresh and new logo designed to reflect the evolving nature of the company and match the speedy growth of the grocery delivery landscape!

Tom Rossmeissl, Head Of Global Marketing at Eat Just, joins Marketing Matters to talk about using their Earth Day campaign to name lawmakers on their lack of action regarding climate change, as well as those who deny its existence.

Dan Murphy, SVP of Marketing at Liquid Death, joins Marketing Matters to talk about their edgy Earth Day Campaign, and Modern Marketing! 

Kathryn Lundstrom, Sustainability Editor for Adweek, joins Marketing Matters to talk about Marketing and Advertising news through a climate lens. 

Dr. Giovana Graziosi Casimiro, Content Producer at Decentraland Foundation and Head of Metaverse Fashion Week, joins Marketing Matters to talk about the first-ever Metaverse Fashion Week and her role at Decentraland! 

Julie Garneau, Senior Director of Business Operations & Strategy at Anheuser-Busch InBev, joins Marketing Matters to talk about launching a Global Brand into the Metaverse. 

Suzanne Kapner, Reporter for The Wall Street Journal covering the retail and fashion industries, joins Marketing Matters to discuss the following stories: 

• Crowd chaos forces London store to close amid launch of MoonSwatch collection
• Luxury Retailer Farfetch invests in Neiman Marcus
• Sandal maker Birkenstock is reportedly pushing retailers to pull similar styles from other brands from their shelves