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Marketing O'Clock - Digital Marketing News

Marketing O'Clock - Digital Marketing News

By Cypress North

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.
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The Good, the Bad, and the Google-ly. Google Unleashes The Search Generative Experience.

Marketing O'Clock - Digital Marketing NewsJun 02, 2023

00:00
01:00:44
The Good, the Bad, and the Google-ly. Google Unleashes The Search Generative Experience.

The Good, the Bad, and the Google-ly. Google Unleashes The Search Generative Experience.

The Good, the Bad, and the Google-ly. Google Unleashes The Search Generative Experience Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/


On this week’s episode of Marketing O’Clock, we cover all you need to know about Google’s Search Generative Experience. Whether that be what’s good under the hood, what bad, or what’s Goougly about the tool. -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:29 Take of the Week - 21:53 ICYMI - 22:41 Lightning Round Paid - 23:14 Lightning Round Organic - 32:56 Lightning Round Social - 41:13 WTH - 45:27 Working Hard or Hardly Working - 47:40 Cool Tool - 49:52 Must Read Marketing Article of the Week - 50:50 Shootin the Heck - 54:13

Jun 02, 202301:00:44
recAIpping AIll the hAIppenings AIt Google mAIrketing lAIve 2023

recAIpping AIll the hAIppenings AIt Google mAIrketing lAIve 2023

recAIpping AIll the hAIppenings AIt Google mAIrketing lAIve 2023 #google #gml #googlemarketing Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, AIre you ready for our #GML2023 recap? We’re covering AIll the important highlights from the event. Plus, ready to shake things up and have our first-ever salt off? It's going to be an 'asSAuLT' of takes with a pinch of friendly competition. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 6:46 Take of the Week (Salt Off) - 28:09 Lightning Round Paid - 35:17 Lightning Round Organic - 38:05 Lightning Round Social - 43:04 Working Hard or Hardly Working - 49:13 Cool Tool - 52:02 Must Read Marketing Article or the Week - 53:10 Shootin the Heck - 55:04


May 26, 202301:02:50
Bring Down The Velvet Hammer | Musk Makes Room for the New Twitter Chief

Bring Down The Velvet Hammer | Musk Makes Room for the New Twitter Chief

Bring Down The Velvet Hammer | Musk Makes Room for the New Twitter Chief

#Twitter


Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, guess we’ll just have to NB-C if Twitter’s new CEO can repair their relationship with advertisers. Plus, it looks like ad blockers are feeling a bit blocked from YouTube. Also, Microsoft is really Bing-ing it on with their new chat features.

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Intro - 00:00 NEWS - 5:31 Take of the Week - 15:29 ICYMI - 17:08 Lightning Round Paid - 18:58 Lightning Round Organic - 25:03 Lightning Round Social - 34:29 Working Hard or Hardly Working - 42:13 Cool Tool - 45:04 Must Read Marketing Article of the Week - 45:50 Shootin the Heck - 47:48

May 19, 202354:08
Old McDonald Had a BARD, E I E Google I/O

Old McDonald Had a BARD, E I E Google I/O

Old McDonald Had a BARD, E I E Google I/O


Old McDonald Had a BARD, E I E Google I/O #Google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, has anyone checked in on Meta recently? They ARe doing weird things over there. Plus, Microsoft Ads unveils an API-tastic ad format for chat-savvy publishers to monetize their site or app. Also, the recap of Google I/O and their overflow of search news. ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:28 Take of the Week - 23:06 ICYMI - 25:09 Lightning Round Paid - 26:31 Lightning Round Organic - 36:54 Lightning Round Social - 46:10 Working Hard or Hardly Working - 55:26 Cool Tool - 57:09 Must Read Marketing Article of the Week - 58:38 Shootin the Heck - 1:00:46

May 12, 202301:06:18
Save the Data! Google Gets Cold Feet, Saves Universal Analytics Historical Data Until July 1, 2024

Save the Data! Google Gets Cold Feet, Saves Universal Analytics Historical Data Until July 1, 2024

Save the Data! Google Gets Cold Feet, Saves Universal Analytics Historical Data Until July 1, 2024 #Google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/


On this week’s episode of Marketing O’Clock, U gott A download your Universal Analytics data before July 1, 2024. Plus, is Microsoft’s newest ecommerce campaign one size fits all? Also, YouTube certainly didn’t ‘short’ themselves with their newest Video Reach feature. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 7:08 Take of the Week - 14:47 ICYMI - 16:46 Lightning Round Paid - 18:21 Lightning Round Organic - 23:15 Lightning Round Social - 34:48 WTH - 48:30 Working Hard or Hardly Working - 50:23 Cool Tool - 52:49 Must Read Marketing Article - 53:48 Shootin the Heck - 56:55

May 05, 202301:04:10
Mo Money Mo Problems. Notorious M.E.T.A. Overspends Ad Set Budgets

Mo Money Mo Problems. Notorious M.E.T.A. Overspends Ad Set Budgets

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, Meta Ads is glitching out of control! Advertisers might be surprised to see how much they spent on the platform last weekend. Plus, you better ‘check’ on what’s going on with Twitter and their verification badges. Also, YouTube’s newest ad unit will be music to the ears of the Gen-Zers. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Intro - 00:00 NEWS - 6:47 Take of the Week - 21:53 ICYMI - 22:57 Lightning Round Paid - 23:51 Lightning Round Organic - 24:53 Lightning Round Social - 35:32 Working Hard or Hardly Working - 39:34 Cool Tool - 41:57 Must Read Marketing Article of the Week - 42:48 Shootin the Heck - 45:18

Apr 28, 202351:06
It's Not Your iMAGInation | Google Announces New AI Search Engine

It's Not Your iMAGInation | Google Announces New AI Search Engine

It's Not Your iMAGInation | Google Announces New AI Search Engine #google #googlesearch #googleai Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Intro - 00:00 NEWS - 6:35 Take of the Week - 20:30 ICYMI - 22:02 Lightning Round Paid - 23:01 Lightning Round Organic - 37:07 Lightning Round Social - 42:40 Working Hard or Hardly Working - 52:42 Cool Tool - 54:34 Must Read Marketing Article of the Week - 55:58 Shootin the Heck - 57:57

Apr 20, 202301:06:02
Google Says “Good RiDDAnce” to Non Last Click Attribution & Recommends Data Driven Model

Google Says “Good RiDDAnce” to Non Last Click Attribution & Recommends Data Driven Model

Google Says “Good RiDDAnce” to Non Last Click Attribution & Recommends Data Driven Model #google On this week’s episode of Marketing O’Clock, are we going to see NPR flocking from the bird? Plus, Bard is making its grand Appearance in Google Ads accounts. Also, there is an attribution revolution, what does this mean for your accounts? Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:48 Take of the Week - 21:25 ICYMI - 22:40 Lightning Round Paid - 24:17 Lightning Round Organic - 30:14 Lightning Round Social - 36:13 Working Hard or Hardly Working - 44:05 Cool Tool - 46:00 Must Read Marketing Article of the Week - 46:54 Shooting the Heck - 49:50

Apr 14, 202357:19
No More Flying Blind. Musk Makes Twitter Algorithm Open Source

No More Flying Blind. Musk Makes Twitter Algorithm Open Source

No More Flying Blind Musk Makes Twitter Algorithm Open Source #twitter Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This week on Marketing O’clock, Elon Musk opens our hearts by making the Twitter recommendation algorithm open source. LinkedIn is feeding us some product updates with improvements to the feed, search, and more. Plus, new travel features are taking flight in the Google SERPs.

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Intro - 00:00

NEWS - 6:37

Take of the Week - 21:23

ICYMI - 23:02

Lightning Round Paid - 24:02

Lightning Round Organic - 34:44

Lightning Round Social - 42:34

Working Hard or Hardly Working - 49:34

Cool Tool - 53:20

Must Read Marketing Article of the Week - 54:21

Shooting the Heck - 57:24

Apr 07, 202301:02:54
(Blue) Check Yourself Before You Wreck Yourself | Twitter Blue is Now Available Globally

(Blue) Check Yourself Before You Wreck Yourself | Twitter Blue is Now Available Globally

Blue Check Yourself Before You Wreck Yourself Twitter Blue is Now Available Globally #twitter #twitterverification Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This week on Marketing O’Clock, Twitter is cashing in on blue checks. Twitter Blue now available globally and will make you pay to keep your verified status. Plus, move over Musk! Google is going full Musk-mode with their Google Ads verification badges. Then, by the power of 3, Google launched 3 new features for Discovery ads. -------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 7:29 Take of the Week - 17:45 ICYMI - 18:48 Lightning Round Paid - 20:01 Lightning Round Organic - 32:29 Lightning Round Social - 41:54 Working Hard or Hardly Working - 46:00 Cool Tool - 48:08 Must Read Marketing Article of the Week - 49:14 Shooting the Heck - 51:23

Mar 31, 202359:50
The Good, the Bard, and the Ugly. Google’s AI Chatbot Has Arrived

The Good, the Bard, and the Ugly. Google’s AI Chatbot Has Arrived

This week on Marketing O’Clock, free as a Bard!Google's AI chatbot is finally rolling out, and the reviews aren't great. Plus, buy buy, keywords. Microsoft will now let you target shoppers based on categories. Then, howdy partner! Why more Google Ads advertisers might be opted into Search Partner placements.

Intro - 00:00

NEWS - 6:08

Take of the Week - 15:49

ICYMI - 18:41

Lightning Round Paid - 19:57

Lightning Round Organic - 27:06

Lightning Round Social - 35:11

WTH - 40:07

Working Hard or Hardly Working - 41:00

Cool Tool - 43:10

Must Read Marketing Article of the Week - 44:09

Shootin the Heck - 47:24

Mar 24, 202354:30
Google Ads & You: Perspectives from an Agency, Xoogler & Googler

Google Ads & You: Perspectives from an Agency, Xoogler & Googler

Google Ads & You: Perspectives from an Agency, Xoogler & Googler #googleads #google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This month on Marketing O'Talk Greg Finn and Christine Zirnheld (aka Shep) of Cypress North are joined by current Googler Ben Kruger and Xoogler Jyll Saskin Gales. The panel talks about this ins and out of google ads from their unique perspectives. This deep dive is packed with everything Google ads. The good, the bad, and everything in between.

Mar 23, 202353:53
We Need to Tok About The Rumors......TikTok Might Be Getting Search Ads

We Need to Tok About The Rumors......TikTok Might Be Getting Search Ads

We Need to Tok About The Rumors......TikTok Might Be Getting Search Ads  

This week on Marketing O’Clock, the search (ad) isn’t over! Rumor has it that TikTok is getting search ads. Plus, we’re not sure if we “like” Google’s latest SERP test and we’re super BuMMed after an announcement from Microsoft Advertising.

Visit us at - https://marketingoclock.com/

Join our Discord Community - http://community.marketingoclock.com/

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Intro - 00:00

NEWS - 5:05

Take of the Week - 14:25

ICYMI - 17:06

Lightning Round Paid - 17:58

Lightning Round Organic - 24:32

Lightning Round Social - 34:42

Working Hard or Hardly Working - 43:43

Cool Tool - 45:35

Must Read Marketing Article of the Week - 46:35

Shootin the Heck - 49:34

Mar 16, 202354:42
Gone in 90 Seconds Meta Allows for Longer Reels & More Updates

Gone in 90 Seconds Meta Allows for Longer Reels & More Updates

Visit us at - https://marketingoclock.com/

Join our Discord Community - http://community.marketingoclock.com/ 

This week on Marketing O’Clock, Meta is giving creators a 90-Second chance with a longer time limit for Facebook Reels. New LinkedIn report segmentation options are in good company. Google keeps it local with LSAs available to more businesses. Plus, Google is updating its desktop search experience and wants you to forget everything they said about Bard and search.

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Intro - 00:00

NEWS - 6:48

Take of the Week - 20:11

ICYMI - 21:21

Lightning Round Paid - 25:22

Lightning Round Organic - 37:54

Lightning Round Social - 42:49

Working Hard or Hardly Working - 50:31

Cool Tool - 54:20

Must Read Marketing Article of the Week - 55:05

Shootin the Heck - 57:46

Mar 10, 202301:05:44
A Brand (Exclusion) New Day for Pmax. Google Ads Announces Long-Awaited Features.

A Brand (Exclusion) New Day for Pmax. Google Ads Announces Long-Awaited Features.

Visit us at - https://marketingoclock.com/Join our 

Discord Community - http://community.marketingoclock.com/ 

This week on Marketing O’Clock, positive changes are coming to Pmax in the form of brand negatives (and more new features!). Google Ads announced changes to location targeting options that will be of (presence or) interest to advertisers. New ChatGPT API paves the way for innovAItion.

Intro - 00:00

NEWS - 6:08

Take of the Week - 21:30

ICYMI - 23:26

Lightning Round Paid - 25:10

Lightning Round Organic - 32:26

Lighting Round Social - 42:40

What the Heck - 47:38

Working Hard or Hardly Working - 49:27

Cool Tool - 51:22

Must Read Marketing Article of the Week - 52:02

Shootin the Heck - 54:35

Mar 03, 202359:16
Performance Max Deep Dive With Mike Ryan | Marketing O'Talk

Performance Max Deep Dive With Mike Ryan | Marketing O'Talk

On Marketing O'Talk, Shep and Greg are joined by Smarter eCommerce's Mike Ryan to discuss all things performance max! Now that advertisers have more experience with Google Ads' newest campaign type, we're discussing what we like about Pmax, what we would change, and tips and tricks for successful performance max campaigns for shopping or lead generation.

Feb 28, 202301:08:16
Pull Out Your Blue Checkbook Meta Verified Rolls Out… For a Price

Pull Out Your Blue Checkbook Meta Verified Rolls Out… For a Price

Visit us at - https://marketingoclock.com/

Join our Discord Community - http://community.marketingoclock.com/ 

This week on Marketing O'Clock, it pays to be verified and now you can pay to be verified with Meta's new subscription service. Plus, Google's responsive displays ads just got more veRSAtile by accepting vertical images. Then, aieu, adieu, to you and you and YouTube! Susan Wojacki is leaving Google after 25 years. 

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 Intro - 00:00

News - 6:03

Take of the Week - 14:39

ICYMI - 19:11

Lightning Round Paid - 20:14

Lighting Round Organic - 36:32

Lighting Round Social - 43:34

Working Hard or Hardly Working - 46:31

Must Read Marketing Article of the Week - 50:15

Shooting the Heck - 52:51

Feb 24, 202301:01:09
There’s a lot HappenBing at Microsoft Advertising - Breaking Down Updates & Announcements

There’s a lot HappenBing at Microsoft Advertising - Breaking Down Updates & Announcements

This week on Marketing O’Clock, Microsoft Advertising has a slew of updates for us, including data exclusions, new custom combination targeting, and conversion tracking changes. Plus, a new article says Google is losing control, and we have an update that will be music to the ears of YouTube creators everywhere.

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INTRO - 00:00

NEWS - 6:08

Take of the Week - 18:05

ICYMI - 21:34

Lightning Round Paid - 23:34

Lightning Round Organic - 34:20

Lightning Round Social - 43:41

Working Hard or Hardly Working - 51:19

Cool Tool - 53:51

Must Read Marketing Article of the Week - 55:31

Shooting the Heck - 58:30

Feb 17, 202301:05:51
BomBARDed by AI Chatbots in the SERPs

BomBARDed by AI Chatbots in the SERPs

On this week’s episode of Marketing O’Clock, it’s the battle of the AI chatbots as Google and Bing both launch AI powered search engines. Plus, we hope a new Google Ads feature is SETTING the tone for more positive changes to come. Then, Twitter makes a change that is out of character (count) for the platform. All this and more digital marketing news!

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INTRO - 00:00

NEWS - 4:13

Take of the Week - 21:39

ICYMI - 24:04

Lightning Round Paid - 25:08

Lightning Round Organic - 37:43

Lightning Round Social - 43:47

Working Hard or Hardly Working - 49:07

Cool Tool - 50:59

Must Read Marketing Article of the Week - 53:55

Shooting the Heck - 57:36

Feb 10, 202301:04:22
Type A(ccount) Negative | Google Ads Rolls Out Account Level Negatives

Type A(ccount) Negative | Google Ads Rolls Out Account Level Negatives

This week on Marketing O’Clock, a new Google Ads feature helps you find new MVCs (most-valuable customers). SEOs collectively lose their minds over a Yandex leak. A new tool from OpenAI detects content contAIning machine-written text. Plus, we’re a bunch of negative Nancies about Google Ads’ new account-level negative keyword lists.

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Intro - 00:00

NEWS - 7:42

Take of the Week - 21:16

ICYMI - 22:57

Lightning Round Paid - 24:23

Lightning Round Organic - 32:46

Lightning Round Social - 38:06

Working Hard or Hardly Working - 44:49

Cool Tool - 47:13

Must Read Marketing Article of the Week - 47:51

Shooting the Heck - 50:53

Feb 03, 202356:52
Crying Our OptimEyes Out! Google Optimize Will Sunset in 2023

Crying Our OptimEyes Out! Google Optimize Will Sunset in 2023

Crying Our OptimEyes Out! Google Optimize Will Sunset in 2023  This week on Marketing O’Clock, one of our favorite Google products is disappearing before our (Optim)Eyes, the Silicon Valley layoffs continue, and Google Ads is finally putting their money where their mouths are with Performance Max experiments. Plus, do not pass go, do not collect $200. Google is in more hot water with the Justice Department for monopolizing digital advertising technologies. 

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Intro - 00:00

NEWS - 6:17

Take of the Week - 20:18

ICYMI - 21:47

Lightning Round Paid - 23:44

Lightning Round Organic - 39:37

Lightning Round Social - 46:07

What the Heck - 49:27

Working Hard or Hardly Working - 51:57

Cool Tool - 53:08

Must Read Marketing Article of the Week - 54:04

Shooting the Heck - 56:02

Jan 27, 202301:03:43
2022 Google Search Update Deep Dive With Glenn Gabe | Marketing O'Talk

2022 Google Search Update Deep Dive With Glenn Gabe | Marketing O'Talk

We're kicking off Marketing O'Talk season 2 with a special SEO-focused episode. Join us as we look back at 2022 Google updates with Glenn Gabe from G-Squared Interactive (GSQi). Glenn and Greg tell you everything you need to know about the Page Experience Update, Helpful Content Updates, Broad Core Updates, Spam Updates, and Product Review Updates that Google Rolled out in 2022. Learn more about which sites were impacted, how they can recover, and tips for surviving and thriving across 2023 Updates.

Jan 26, 202349:23
Our FEEDback on What's Coming Next for Google Merchant Center

Our FEEDback on What's Coming Next for Google Merchant Center

Our FEEDback on What's Coming Next for Google Merchant Center  

On this week’s episode of Marketing O’Clock, Feed me? Our thoughts on what is coming to Google Merchant Center Next. Google Posts are losing Insights, inciting rage from our team. Plus, Twitter’s ne(s)t revenue is finally climbing. 

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Intro - 00:00

NEWS - 7:30

Take of the Week - 18:15

ICYMI - 19:55

Lightning Round Paid - 21:05

Lightning Round Organic - 28:13

Lightning Round Social - 41:07

What the Heck - 43:06

Working Hard or Hardly Working - 45:22

Cool Tool - 49:34

Must Read Marketing Article of the Week - 50:43

Shooting the Heck - 53:32

Jan 20, 202301:02:55
Drop It Like It’s Shop | Instagram Drops The Shopping Tab From The Nav

Drop It Like It’s Shop | Instagram Drops The Shopping Tab From The Nav

On this week’s episode of Marketing O’Clock, Instagram is dropping something, and it’s not jaws (spoiler: it’s the shopping tab in the nav). Then, oh the placements we know! We are finally getting some more insight into Performance Max ad placements (well… kind of). Plus, Google’s testing of auto-applied recommendations leads to testy advertisers.

Subscribe to Agency Scoop Here - https://www.youtube.com/@CypressNorth

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Intro - 00:00

NEWS - 5:23

Take of the Week - 19:29

ICYMI - 21:53

Lightning Round Paid - 23:53

Lightning Round Organic - 36:01

Lightning Round Social - 46:55

What the Heck - 50:51

Working Hard or Hardly Working - 53:36

Cool Tool - 57:24

Must Read Marketing Article of the Week - 58:47

Shooting the Heck - 1:01:47 

Jan 13, 202301:07:01
Auto-Appalled! Google Ads Sets New Precedent on Auto-Applied Recommendations

Auto-Appalled! Google Ads Sets New Precedent on Auto-Applied Recommendations

On this week’s episode of Marketing O’Clock, if you forgot to check your email this week, you may have missed a pretty big update to one of Google Ads’ auto-applied recommendations. Microsoft is B(r)inging artificial intelligence to the SERPs. Plus, Twitter votes to bring back political ads and updates view count displays.

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Intro - 00:00

News - 6:51

Take of the Week - 17:02

ICYMI - 18:27

Lightning Round Paid - 19:38

Lightning Round Organic - 23:46

Lightning Round Social - 29:41

What the Heck - 33:25

Working Hard or Hardly Working - 37:47

Cool Tool - 40:33

Must Read Marketing Article of the Week - 41:47

Shooting the Heck - 43:42

Jan 05, 202348:11
Bird’s-Eye Views. Twitter Rolls Out View Counts for Tweets.

Bird’s-Eye Views. Twitter Rolls Out View Counts for Tweets.

This week on Marketing O’Clock, it’s our final news show of 2022! Twitter is putting the number of impressions a Tweet has in plain “View”, there is a new AI search engine that YOU should check out, and  we may have finally found the secret to getting put on the do not call list from Meta Ads!

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Intro 00:00

NEWS 7:30

Take of the Week - 14:08

ICYMI - 16:50

Lightning Round Paid - 18:56

Lightning Round Organic - 25:33

Lightning Round Social - 32:02

What the Heck - 39:24

Working Hard or Hardly Working - 42:59

Cool Tool - 45:16

Must Read Marketing Article of the Week - 46:25

Shooting the Heck - 50:09

Dec 29, 202258:19
We Like You! We Really Like You! Presenting the 2022 Clockscars.

We Like You! We Really Like You! Presenting the 2022 Clockscars.

On Marketing O'Clock, it's the 2022 Clockscars! On our 4th annual end-of-year award show, we're honoring our favorite Twitter follows, spicy marketing takes, and eye-roll worthy news stories of 2022. Plus, we're looking back at our favorite moments and biggest rants of the year. Who will win the coveted prize of Greg of the Year? Which 2022 Google update had the best name? And who was our BFF of 2022? Tune in to find out!

Dec 28, 202256:43
Google Recr(E)EATs their Quality Rater Terminology

Google Recr(E)EATs their Quality Rater Terminology

This week on Marketing O’Clock, On the second day of Christmas Google gave to me, two search updates rolling simultaneously. Plus, Google puts the the “E” in EEAT by adding “Expertise” to Quality Rater Guidelines. Then, Twitter squares up business profile avatars and rolls out a new affiliate linking feature for associated accounts.

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Intro - 00:00

NEWS - 5:37

Take of the Week - 20:11

ICYMI - 22:14

Lightning Round Paid - 23:14

Lightning Round Organic - 33:55

Lightning Round Social - 41:54

Working Hard or Hardly Working - 47:54

Cool Tool - 49:46

Must Read Marketing Article of the Week - 50:55

Shooting the Heck - 53:51

Dec 23, 202201:01:37
Merry Content-mas! New "Content Ideas" are present in Search Console

Merry Content-mas! New "Content Ideas" are present in Search Console

Merry Content-mas! New "Content Ideas" are present in Search Console #googlesearchconsole #contentideas   This week on Marketing O’Clock, discontent with your content? A rumored new Google Search Console feature is here to help. Twitter is making a change that feels out of character (count). Google Ads’ budget increase requests are no longer “limited” to the UI. Plus, I’m with the brand! We might have an answer to how much Pmax volume is branded search.

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 Intro - 00:00

NEWS - 4:15

Take of the Week - 14:20

ICYMI - 17:01

Lightning Round Paid - 20:02

Lightning Round Organic - 27:54

Lightning Round Social - 35:02

Working Hard or Hardly Working - 43:37

Cool Tool - 45:30

Must Read Marketing Article of the Week - 46:39

Shooting the Heck - 49:14

Dec 16, 202259:39
To Infinite Scroll & Beyond! | Google now has a New Desktop Experience

To Infinite Scroll & Beyond! | Google now has a New Desktop Experience

This week on Marketing O’Clock, Google’s Helpful Content System now comes equipped with an unhelpful content classifier Plus, Google’s desktop search experience is a scroll new world. Then, Google announces a helpful new feature, but will the best-laid keyword plan go away?

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Intro - 00:00

NEWS - 7:27

Barry's Charts with Greg - 13:19

Take of the Week - 15:16

ICYMI - 17:06

Lightning Round Paid - 20:20

Lightning Round Organic - 27:25

Lightning Round Social - 35:33

Working Hard or Hardly Working - 41:54

Cool Tool - 45:40

Must Read Marketing Article of the Week - 46:33

Shooting the Heck - 49:47

Dec 08, 202259:09
A (Web)Sight (Conversion) for Sore Eyes. Twitter Ads Announces Long-Awaited New Features.

A (Web)Sight (Conversion) for Sore Eyes. Twitter Ads Announces Long-Awaited New Features.

On this week’s episode of Marketing O’Clock, Twitter Ads announces website conversion optimization and other cutting edge new features that you won’t believe! Plus, Elon says more people are flocking to Twitter than ever before and reports relying on GA4 data aren’t Looker(ing) great.

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Intro - 00:00

NEWS - 8:46

Take of the Week - 16:45

ICYMI - 18:16

Lightning Round Paid - 22:35

Lightning Round Organic - 29:52

Lightning Round Social - 39:10

Data with Sarah - 43:35

Working Hard or Hardly Working - 49:00

Cool Tool - 52:01

Must Read Marketing Article of the Week - 53:13

Shooting the Heck - 55:38

Dec 02, 202201:05:55
Inside Barry Schwartz | Marketing O'Talk On What Makes The Most Prolific SEO Journalist Tick

Inside Barry Schwartz | Marketing O'Talk On What Makes The Most Prolific SEO Journalist Tick

It's Barry Schwartz like you've never seen him before! On a new episode of Marketing O'Talk, our own Greg Finn is sitting down to interview the self-proclaimed search geek and  founder of RustyBrick.

In this episode, they discuss:
-How SEO became Barry's passion
-Why SEO is a difficult service to sell
-Favorite projects he's worked on with RustyBrick
-Tips for getting started in SEO reporting
-How he keeps bias out of reporting
-How Search Engine Land got its start
-Favorite SMX memories
-How Greg's interview skills stack up against Brian Williams

Nov 30, 202234:36
New Features and Ad Formats Coming to LinkedIn? You Better B2Believe It!

New Features and Ad Formats Coming to LinkedIn? You Better B2Believe It!

This week on Marketing O’Clock. B2B advertisers are (Linked)In for a Treat. New features and ad gormats are coming to the platform. Then New YouTube feature helps creators (a)fill(iate) in gaps in their income. Plus, is Google getting worse? Join us as we search for the answer.    New YouTube feature helps creators (a)fill(iate) in the gaps    

Plus, is Google getting worse? 

Join us as we search for the answer  

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Intro - 00:00

NEWS - 3:36

Take of the Week - 14:33

ICYMI - 15:38

Lightning Round Paid - 17:09

Lightning Round Organic - 26:50

Lightning Round Social - 41:34

What the Heck - 48:33

Working Hard or Hardly Working - 51:21

Cool Tool - 53:31

Must Read Marketing Article of the Week - 54:46

Shooting the Heck - 57:29

Nov 24, 202201:04:49
Talkin’ Shop. Search Console Helps Merchants Keep Tabs on Google Shopping Listings.

Talkin’ Shop. Search Console Helps Merchants Keep Tabs on Google Shopping Listings.

This week on Marketing O’Clock, a new Search Console feature keeps tabs on Google Shopping listings, Google wants you to know your (suggested) audiences in Google Analytics 4, and a rumored new feature would help Google advertisers Bid repeat customers adieu. Plus, Apple is searching for a new Web Search chief.  

****************************************************

Intro - 00:00
NEWS - 8:52
Take of the Week - 23:58
ICYMI - 25:03
Lightning Round Paid - 28:09
Lightning Round Organic - 35:16
Lightning Round Social - 44:55
Working Hard or Hardly Working - 52:11
Cool Tool - 53:48
Must Read Marketing Article of the Week - 54:46
Shooting the Heck - 57:32

Nov 18, 202201:03:33
EXCLUSIVE Content is Now Available With Instagram Subscriptions

EXCLUSIVE Content is Now Available With Instagram Subscriptions

This week on Marketing O’Clock, Google Ads advertisers were bugging out over a drop in conversions on November 3rd, the ELONgated story of the Twitter acquisition continues, and Only Fans who want to pay for content will be excited about Instagram’s new feature.

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Intro - 00:00

NEWS - 4:48

Take of the Week - 23:53

ICYMI - 25:53

Lightning Round Paid - 28:23

Lightning Round Organic - 39:45

Lightning Round Social - 45:41

Working Hard or Hardly Working - 50:29

Cool Tool - 53:45

Must Read Marketing Article of the Week - 55:16

Shooting the Heck - 57:29

Nov 11, 202201:07:04
An Audience of None Google Ads’ Similar Audiences are being "Replaced"

An Audience of None Google Ads’ Similar Audiences are being "Replaced"

This week on Marketing O’Clock, Google Ads announced that they are removing similar audiences and they want you to replace them with features that aren’t similar at all. Plus, new Amazon ad formats are out for delivery and the show Musk go on as Twitter moves ahead after Elon’s acquisition.

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Intro - 00:00

NEWS - 7:37

Take of the Week - 28:02

ICYMI - 30:02

Lightning Round Paid - 32:42

Lightning Round Organic - 46:06

Lightning Round Social - 56:04

Working Hard or Hardly Working - 1:01:49

Cool Tool - 1:03:06

Must Read Marketing Article of the Week - 1:03:49

Shooting the Heck - 1:05:45

Nov 03, 202201:10:56
Personalization Takes (My Ads) Center Stage

Personalization Takes (My Ads) Center Stage

This week on Marketing O’Clock, Google’s My Ad Center rolls out for people who want their ads to be a little less up close and personalized. Plus, Facebook announced new features for groups, we give live reactions to new PMax features, and YouTube’s new look feels more like TV… or a hip salad chain.    Subscribe to us on YouTube and fill out the form below to claim your free PMin Sticker!   

 YouTube.marketingoclock.com 

https://forms.gle/mkR53PXdsohTBgWL9 

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Intro - 00:00

News - 6:03

Take of the Week - 23:34

ICYMI - 29:21

Lightning Round Paid - 30:06

Lightning Round Organic - 45:49

Lightning Round Social - 56:43

Working Hard or Hardly Working - 1:07:16

Cool Tool - 1:08:38

Shooting the Heck - 1:11:56

Oct 28, 202201:18:23
No More Clicking Site (Name) Unseen. Google Introduces Site Names for Search.

No More Clicking Site (Name) Unseen. Google Introduces Site Names for Search.

This week on Marketing O’Clock, Google announced that they’ll be showing site names on mobile search results. Google also says they’re making ads more distinguishable than organic results (we disagree). Plus, YouTube ADds new formats, TikTok launches a Smart Performance that doesn’t involve dancing, brand new features for Facebook creators, and new evidence that some Google Ads match types might be going aBROAD.   

Subscribe to us on YouTube and fill out this form to claim your free PMin Sticker! 


YouTube.marketingoclock.com

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Intro - 00:00

NEWS - 7:00

Take of the Week - 23:27

ICYMI - 25:15

Lightning Round Paid - 28:27

Lightning Round Organic - 38:07

Lightning Round Social - 42:49

Working Hard or Hardly Working - 47:11

Cool Tool - 49:14

Must Read Marketing Article of the Week - 50:17

Shooting the Heck - 54:24

Oct 21, 202201:03:10
Looker? I Barely Know Her! Data Studio is Now Looker Studio

Looker? I Barely Know Her! Data Studio is Now Looker Studio

This week on Marketing O’Clock, Look(er) at me now! Google announced that they’re unifying their BI products under the Looker umbrella, which means Data Studio is getting a rebrand. Then, Google Ads is putting your money where their mouth is with new tools to actually test their recommendations before applying them to your campaigns. Plus, keywords, and topics, and placements, goodbye! Google is removing some targeting options from YouTube campaigns.


Subscribe to us on YouTube and fill out the form below to claim your free PMin Sticker!    

YouTube.marketingoclock.com - https://forms.gle/mkR53PXdsohTBgWL9

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Intro - 00:00

NEWS - 6:15

Take of the Week - 17:35

Lightning Round Paid - 19:40

Lightning Round Organic - 26:57

Lightning Round Social - 39:12

Working Hard or Hardly Working - 51:41

Cool Tool - 54:56

Must Read Marketing Article of the Week - 55:52

Shooting the Heck - 58:56


Oct 14, 202201:09:05
What’s Up, Doc? Document Ads Arrive on LinkedIn

What’s Up, Doc? Document Ads Arrive on LinkedIn

This week on Marketing O’Clock, read it and reap the conversions! LinkedIn Document Ads allow people to read your gated content without leaving the platform. Then, Twitter is getting vertical video and might finally be getting a new owner. Plus, Microsoft Advertising is throwing a ton of new features at advertisers to kick off the new month. All this and more digital marketing news!


Subscribe to Marketing O’Clock on YouTube and fill out the Google form below to claim your free PMin sticker!


YouTube.marketingoclock.com

https://forms.gle/mkR53PXdsohTBgWL9

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Intro - 00:00

NEWS - 5:27

Take of the Week - 20:11

ICYMI - 22:26

Lightning Round Paid - 23:43

Lightning Round Organic - 32:40

Lightning Round Social - 46:41

Working Hard or Hardly Working - 54:05

Cool Tool - 57:07

Must Read Marketing Article of the Week - 58:43

Shooting the Heck - 1:02:01

Oct 06, 202201:08:59
Keep Calm and #SearchOn, What You Need to know from Google's Annual Search Event

Keep Calm and #SearchOn, What You Need to know from Google's Annual Search Event

This week on Marketing O’Clock,    

Google hosted another Search On event and we’re breaking down all the announcements. Learn more about improvements to Google lens translate, the expansion of Multisearch, shopping updates, new ways to explore Google maps and everything (bagel purses) in between! Then, Algo(od) things must come to an end. Both the September 2022 Core Update and the September 2022 Product Reviews Update finished rolling out on September 26th.    

Thank you to this week’s sponsor, Selzy! Selzy is the easiest way to start selling with emails and you can purchase a lifetime membership for just 49!  

Link- selzy.marketingoclock.com

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Intro - 00:00

News - 8:33

ICYMI - 25:05

Lightning Round Paid - 26:46

Lightning Round Organic - 30:50

Lightning Round Social - 38:44

Cool Tool - 51:33

Must Read Marketing Article of the Week - 53:00

Sep 29, 202257:03
Ass(et) Backwards. Google Ads Extensions are Getting a New Name.

Ass(et) Backwards. Google Ads Extensions are Getting a New Name.

On this week’s episode of Marketing O’Clock, Google Ads’ new name for extensions is going to be a pain in the ass(et). Plus, if you thought Google wouldn’t launch more than one update at once, you were PRUven wrong this week. Catch up on this week’s digital marketing news with us!   

Thank you to this week’s sponsor, Selzy! 

Selzy is the easiest way to start selling with emails and you can purchase a lifetime membership for just 49!

selzy.marketingoclock.com

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Intro - 00:00

News - 6:45

Take of the Week - 15:49

ICYMI - 17:01

Lightning Round Paid - 19:00

Lightning Round Organic - 32:43

Lightning Round Social - 48:45

Segment Segment - 57:22

Working Hard or Hardly Working - 1:00:15

Cool Tool - 1:02:12

Must Read Marketing Article of the Week-  1:03:13

Shootin the Heck - 1:07:16

Sep 23, 202201:18:56
Algorithm & Blues. Goodbye HCU, Hello September Core ‘22.

Algorithm & Blues. Goodbye HCU, Hello September Core ‘22.

On this week’s episode of Marketing O’Clock, Google’s helpful content update finished rolling out just in time for the September 2022 Core Update. Microsoft Advertising has a new feature that will give you maximum reach for minimum effort. Plus, (first) party people will love Google’s new first-party data controls, you can now get into Google Shopping without a feed, and why Google might rewrite your performance max descriptions.    

Thank you to this week’s sponsor, Selzy!

https://selzy.marketingoclock.com

Selzy is the easiest way to start selling with emails and you can purchase a lifetime membership for just 49!


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Intro - 00:00
News - 7:24
Take of the Week - 21:43
ICYMI - 24:42
Lightning Round Paid - 26:58
Lightning Round Organic - 39:39
Lightning Round Social - 45:36
Working Hard or Hardly Working - 50:46
Cool Tool - 53:05
Must Read Marketing Article of the Week - 54:28
Shooting the Heck - 59:32

Sep 16, 202201:10:25
Giving crEDIT Where Credit is Due. Twitter is (Finally!) Working on an Edit Button.
Sep 08, 202201:09:24
Keep Your Friends Close and Your Followers Closer. Twitter Circle Launches Around the Globe.

Keep Your Friends Close and Your Followers Closer. Twitter Circle Launches Around the Globe.

On this week’s episode of Marketing O’Clock, we don’t (yet) have a lot of helpful information about the Helpful Content Update, but there is more news to cover this week! Twitter Circle launched, but we’re not sure if we get the point. Plus, we’re excited about an update to Google Ads automated rules that was manifested by on of hour favorite listeners!

Sep 01, 202201:06:53
SEO Has Come HelpFull Circle With Helpful Content Update

SEO Has Come HelpFull Circle With Helpful Content Update

This week on Marketing O’Clock, S(E)O Help Me God! Google Announces Helpful Content Update and the SEO community responds. Then, Twitter and YouTube are pod-sitively optimistic about the future of podcasts, investing in new podcast features on their platforms. All this and more news on this week’s show!

Aug 26, 202201:09:04
Retail As Old As Time. New TikTok Shopping Ads Are A Thing Of Beauty.

Retail As Old As Time. New TikTok Shopping Ads Are A Thing Of Beauty.

On this week’s episode of Marketing O’Clock, TikTok shopping ads have been added to your cart! Join us as we checkout the new commerce ad offerings. Then, LinkedIn makes it easier than ever to know your audience with the new Audience Insights feature,  YouTube Shorts ads are coming, and Shopify Collabs unlocks a BRAND new revenue stream for influencers.

Aug 19, 202201:15:41
Google Ads Baby, Has New Text They Can Handle, So Head on Over To Their Discovery Ads Channel

Google Ads Baby, Has New Text They Can Handle, So Head on Over To Their Discovery Ads Channel

This week on Marketing O’Clock, audience insights, text overlays, and more! Discover all the changes coming to Google Discovery campaigns. Then, Advertisers are automatically opt(imiz)ed into new Google shopping ads titles and people were Searching for answers after a Google outage.

Aug 12, 202201:11:43
Global Site Tag? VinTAGe! So Adorable! The New Google Tag is Rolling Out.

Global Site Tag? VinTAGe! So Adorable! The New Google Tag is Rolling Out.

This week on Marketing O’Clock, Tag! You’re it! The new Google Tag is in the process of rolling out. Plus, can you feel those tremors? The July 2022 Product Review Update is also rolling out. Then, Google puts the "third" in "third-party", delaying the phase-out of third-party cookies for a third time.

Aug 05, 202201:03:31
Video Killed the Instagram Star. Creators Petition to Make Instagram Instagram Again.

Video Killed the Instagram Star. Creators Petition to Make Instagram Instagram Again.

This week on Marketing O’Clock, the Head of Instagram responds after some of Insagrams biggest stars cosIGn a petition to “Make Instagram Instagram Again”. Plus, it should come as no surprise that Instagram is rolling out new features for Reels and a new LinkedIn platform makes it easier to take care of business.


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Intro - 00:00  

📰  Main News -   

Everyone is upset with Instagram - 9:51  

Instagram Reels Upgrades & Boosted Reels - 18:30  

🔥 Take of the Week - Anders Hjorth - 21:28  

🔎 ICYMI - Joe Shmow - 23:20  

⚡ Lightning Round ⚡ 

Paid - 24:47 

Organic - 33:02 

Social - 42:05  

⚙️ Working Hard, or Hardly Working - 46:47  

🛠️  Cool Tool - Disavow Lists-  51:30  

🧠 Must Read Marketing Article of the Week - Andrea Cruz -  54:51  

🎉  Shootin' the Heck - 56:59

Jul 29, 202201:04:48
Smooth Scaling for Ad Creative: Introducing Google Ads Creative Studio

Smooth Scaling for Ad Creative: Introducing Google Ads Creative Studio

On this week on Marketing O’Clock, creativity meets productivity in Google’s Ads Creative Studio. Plus, Instagram lets creators publish subscriber-only posts, YouTube Elects to update its political content policy, and Facebook will allow users to have multiple profiles.

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Intro - 00:00

 Main News - 

Google Ads Creative Studio - 9:32

Instagram Subscriptions - 13:18

Google Revises Election Ads Policy for YouTube - 15:22

Meta Allows for Multiple Profiles - 17:02

Take of the Week - Rob Bettis -  20:49

ICYMI - Diogo A. da Silva - 23:08

  Lightning Round

Paid -25:56
Organic - 31:02
Social - 42:26

Working Hard, or Hardly Working - 49:50

Cool Tool - Loom -  52:31

Must Read Marketing Article of the Week - Glenn Gabe (OGGG) -  53:12

  Shootin' the Heck - 55:11

Jul 21, 202201:02:38
Flipping the Bird: Musk Backs out of Twitter Deal

Flipping the Bird: Musk Backs out of Twitter Deal

This week on Marketing O’Clock, all things Musk come to an end…and we’re hoping the Twitter takeover drama comes to an end soon. Plus, we are overjoyed at the new accounts overview page in Google Ads Editor and New performance Max features still give you minimal control.  

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Intro - 00:00  

📰  Main News -   

Elon Musk Pulls Out From the Twitter Deal - 06:02  

Google Ads Editor 2.1 - 9:50  

Performance Max Location Updates (& More!)  - 14:15  

🔥 Take of the Week - PPCKirk - @PPCKirk -  17:35  

🔎 ICYMI - Jyll Saskin Gales - 21:15  

⚡  Lightning Round ⚡  

Paid -23:29 Organic - 25:00 

Social - 32:50  

⚙️ Working Hard, or Hardly Working - 38:36  

🛠️ CoolTool - Loom -  40:40  

🧠 Must Read Marketing Article of the Week - Dana DiTomaso -  42:03  

🎉  Shootin' the Heck - 44:52

Jul 15, 202254:46
This One Time at Brand Camp… Twitter Sticks Branded Likes in Ad Offerings

This One Time at Brand Camp… Twitter Sticks Branded Likes in Ad Offerings

This week on Marketing O’Clock, Twitter’s new feature allows brands to animate a Tweet As You Like It (for a very high price) and Google Ads flips the script on scripts with new templates for advertisers. Plus, is a dedicated shopping feed in the bag for TikTok? Tune in for this and much more digital marketing news!  

_______________

Intro - 00:00  

📰  Main News -   

Google Ads Scripts Library - 8:21  

TikTok Shopping - 11:29  

Twitter Branded Likes - 15:04   

🔥 Take of the Week - Alex Harford - 18:40  

🔎 ICYMI - Dario Zanoni - 20:46  

⚡  Lightning Round ⚡  

Paid -23:09 

Organic - 37:30 

Social - 46:50  

⚙️ Working Hard, or Hardly Working - 1:02:38  

🛠️ CoolTool - 52:03  

🧠 Must Read Marketing Article of the Week - Glenn Gabe from GSQI 1:04:12  

🎉  Shootin' the Heck - 1:06:35

Jul 07, 202201:17:41
Flexible TikTok Ads Attribution Windows Open New Doors for Advertisers

Flexible TikTok Ads Attribution Windows Open New Doors for Advertisers

This week on Marketing O’Clock, Flexible window options are a thing of (attri)beauty for TikTok advertisers, Twitter has big plan(ner)s for its ad platform, and Google Maps is rolling out new features atlas!
----
Intro: 00:00

  Main News -

TikTok Attribution Changes: 6:51
Twitter Campaign Planner: 9:19
New Google Maps Changes: 12:02

Take of the Week - Greg Finn, Runner up of Greg of the Year 2021 & 2020: 14:22

ICYMI - PPCGreg (Greg Kohler) shows you how to diagnose if an ad is showing in Google Ads:  15:37

  Lightning Round

Paid : 16:18
Organic : 32:22
Social : 40:18

Working Hard, or Hardly Working: 49:16

CoolTool: 52:03

Must Read Marketing Article of the Week: 54:23

  Shootin' the Heck: 56:41

Jul 01, 202201:05:56
Is This Write? Twitter Releases Notes for Long Form Content

Is This Write? Twitter Releases Notes for Long Form Content

On this week's show Jess, Greg and Nicole talk about the big Twitter news, Twitter Nopes, I mean, Twitter Notes. Alos Elon Musk is having some (more) reservations about buying Twitter. We've got more PMax hot takes, some great resources for learning SEO and all of the news of the week followed by a rousing game of "Two Kinds of People" in the "Shootin' The Heck Aftershow".

Jun 24, 202201:10:27
Bing Makes a (Buy) Direct Hit on Google Shopping

Bing Makes a (Buy) Direct Hit on Google Shopping

This week on Marketing O’Clock, Bing wants you to Buy Direct from the SERPs, a leaked memo helps us discover Facebook’s future plans, we Explore new Google SERP features, and Microsoft Advertising needs to see some ID.

Intro : 00:00

📰  Main News -

Microsoft Bing is Building a New Retail Marketplace: 5:36

According to a Leaked Memo, Facebook is Changing its Algorithm to Take on TikTok : 7:29

Google Search Tests Explore Section : 12:44

Microsoft to Implement Advertiser Identity Verification : 16:08

🔥 Take of the Week - Rodney Ip from Google on PMax : 18:53

🔎 ICYMI - Facebook and Audio Ads in Google Ads : 22:08

⚡  Lightning Round ⚡

Paid : 23:29

Organic : 32:40

Social : 44:34

⚙️ Working Hard, or Hardly Working : 1:04:07

🛠️ CoolTool : 1:07:08

🧠 Must Read Marketing Article of the Week : 1:08:24

🎉  Shootin' the Heck : 1:11:29

Jun 17, 202201:21:48
The Best is Yep to Come. Ahrefs Announces New Search Engine.

The Best is Yep to Come. Ahrefs Announces New Search Engine.

This week on Marketing O’Clock, Yep, there’s a new search engine in town courtesy of Ahrefs. Plus, Meta goes back to Basic (Ads), TikTok has a trendy new discovery tool, Apple Search “taps” into a new pricing model, and LinkedIn announces a new Business Manager platform.  

Intro : 00:00  

📰  Main News - 

 Ahrefs Invests $60M in Building Creator-Friendly Search Engine, "Yep" : 8:41  

Meta is Developing a New "Basic Ads" Product for Facebook : 12:41 

 TikTok Adds New Insights to its Creative Center Platform : 14:30  

Apple Search Campaigns Shifting to Cost-Per-Tap Pricing Model : 17:10  

LinkedIn Announces Business Manager : 19:00  

🔥 Take of the Week - Google PPC Meme : 22:23  

🔎 ICYMI - Keyword Search Volume Tweet : 23:55  

⚡  Lightning Round ⚡ 

 Paid : 25:34  

Organic : 38:38  

Social : 48:08  

⚙️ Working Hard, or Hardly Working : 58:29  

🛠️ CoolTool : 1:01:36  

🧠 Must Read Marketing Article of the Week : 1:03:08 

 🎉  Shootin' the Heck : 1:05:29


Jun 10, 202201:15:25
In-Cider Information on the Rumored Apple Search Engine

In-Cider Information on the Rumored Apple Search Engine

This week on Marketing O’Clock rumors swirl that Apple is branching out with a new search engine to rival Google. Plus, Google will no longer serve ads for keywords until they’ve been reviewed and LinkedIn pulls back the curtain to give marketers a sneak peek at how their feed algorithm works.

Intro : 00:00

📰  Main News -

Google Ads Stop Serving Ads Until Reviewed : 9:01

Apple Expected to Tease New Search Engine at WWDC 2022 : 11:23

LinkedIn Provides Insight into How its Feed Algorithm Works : 13:46

Inside Search automation with Google Ads : 17:16 

🔥 Take of the Week - Google Ads OptiScore Tweet : 23:01

🔎 ICYMI - A Reminder When Uploading Customer Data into Advertising Platforms : 24:02

⚡  Lightning Round ⚡

Paid : 27:03

Organic : 39:30

Social : 47:35

⚙️ Working Hard, or Hardly Working : 1:03:28

🛠️ CoolTool : 1:05:52

🧠 Must Read Marketing Article of the Week : 1:06:58

🎉  Shootin' the Heck : 1:12:49

Jun 03, 202201:22:36
The Long & the Short(s Ads) of Everything Announced at Google Marketing Live

The Long & the Short(s Ads) of Everything Announced at Google Marketing Live

This week on Marketing O'Clock, we cover all the updates from Google Marketing Live to the (p)Max! Everything you need to know from video ads in Discover, insight tab updates, ads in Shorts, and much more. Plus, Google May have released a new core update and all the digital marketing news from the week!  


Intro : 00:00 

📰  Main News -  

Google Marketing Live Recap: 12:15

May 2022 Google Core Update : 29:43

🔥 Take of the Week - GML2022 

TakeOff! : 32:26 

Jon Kagan https://twitter.com/JonKagan/status/1529296312851517441 

Amalia Fowler https://twitter.com/AmaliaEFowler/status/1529140758615207941 

Harrison Hepp https://twitter.com/HarrisonJHepp/status/1529144185801932801 

Julie Bacchini https://twitter.com/NeptuneMoon/status/1529148905388138508

🔎 ICYMI - 

Andrew Lolk : 37:16

⚡  Lightning Round ⚡ 

Paid : 39:43

Organic : 45:22

Social : 52:11

⚙️ Working Hard, or Hardly Working : 58:48

🛠️ CoolTool : 1:01:24

🧠 Must Read Marketing Article of the Week : 1:02:42

🎉  Shootin' the Heck : 1:05:21

May 27, 202201:14:01
The Twitter Takeover Drama Heats Up... No Bots About It.

The Twitter Takeover Drama Heats Up... No Bots About It.

This week on Marketing O'Clock: Getting cold Tweet? Why Elon Musk might be reconsidering his Twitter takeover. Plus, UGC what’s new for brands on TikTok and all the digital marketing news you missed this week.

Intro : 00:00

📰  Main News -


Elon Musk Twitter Deal : 7:40

TikTok Branded Mission : 11:10


🔥 Take of the Week - Spooky Search Term Tweet : 14:44


🔎 ICYMI - What Brands Want from Agencies Thread : 16:18


⚡  Lightning Round ⚡

Paid : 19:15

Organic : 26:22

Social : 36:56


⚙️ Working Hard, or Hardly Working : 44:01


🛠️ CoolTool : 46:13


🧠 Must Read Marketing Article of the Week : 47:28


🎉  Shootin' the Heck : 50:21


May 20, 202256:37
Google's My Ad Center Lets You Bid Sensitive Categories ADieu

Google's My Ad Center Lets You Bid Sensitive Categories ADieu

This week on Marketing O'Clock, Google’s My Ad Center was the center of Adtention at Google I/O. Plus, Google’s digital marketing course is stuffed with bad advice and Responsive Display Ads go vertical.


Intro : 00:00

📰  Main News -

Google's My Ad Center lets Users Control their Ad Experience, Follow Brands : 8:39

Google's Digital Marketing Course Offers Bad SEO Advice : 14:00

Google's Responsive Display Ads go Vertical : 21:40

🔥 Take of the Week - Performance Max retail Adoption : 25:31

🔎 ICYMI - SpotifyAds Offering $125 Ad Credit : 28:08

⚡  Lightning Round ⚡

Paid : 31:12

Organic : 37:23

Social : 50:27

⚙️ Working Hard, or Hardly Working : 1:09:13

🛠️ CoolTool : 1:12:00

🧠 Must Read Marketing Article of the Week : 1:13:39

🎉  Shootin' the Heck : 1:18:44

May 13, 202201:26:11
Introducing Twitter Circle. The Bird Continues to Play aRound With New Features.

Introducing Twitter Circle. The Bird Continues to Play aRound With New Features.

This week on Marketing O'Clock, Has Twitter lost its edge? Twitter Circle allows you to show your Tweets to only close friends. Sounds familiar, right? Then, smart bidding and optimized targeting meet their (customer) match in Google Ads, And Microsoft Advertising is rolling out new auto-generated remarketing lists and certifications.


Intro : 00:00

📰  Main News -

Microsoft Advertising Rolling out Auto-generated Remarketing Lists & more : 6:16

Google to use Customer Match Lists for Smart Bidding : 10:25

Twitter Circle: Limit who can view your Tweets : 12:15

Microsoft Advertising has new Certification badges, levels, and a new learning center : 16:49

🔥 Take of the Week - Google Paid Search Analyst Tweet : 18:29

🔎 ICYMI - Give Nextdoor a Second Chance : 19:15

⚡  Lightning Round ⚡

Paid : 21:04

Organic : 30:44

Social : 36:16

⚙️ Working Hard, or Hardly Working : 46:09

🛠️ CoolTool : 48:23

🧠 Must Read Marketing Article of the Week : 49:26

🎉  Shootin' the Heck : 54:49

May 06, 202201:03:53
 Preaching to Acquire. New Customer Acquisition Goals Arrive for Performance Max.

Preaching to Acquire. New Customer Acquisition Goals Arrive for Performance Max.

This week on Marketing O'Clock, PMax is trying to minimize remarketing, the Twitter takeover has taken over the news, and we tell you how Google Ads' upgraded extensions could impact your accounts.

Intro : 00:00

📰  Main News -

PMax Campaigns Gain New Customer Acquisition Goals : 10:17

Elon Musk strikes deal to buy Twitter for $44 Billion : 16:13

How the Google Ads Extensions Upgrade May Impact your Accounts : 25:18

🔥 Take of the Week - MER Tweet : 27:38

🔎 ICYMI - Account Inheritance Hygiene : 28:58

⚡  Lightning Round ⚡

Paid : 30:50

Organic : 45:16

Social : 50:38

⚙️ Working Hard, or Hardly Working : 58:52

🛠️ CoolTool : 1:00:40

🧠 Must Read Marketing Article of the Week : 1:01:28

🎉  Shootin' the Heck : 1:04:46

Apr 29, 202201:11:40
Tag Me In! Tag Your Favorite Products On Instagram

Tag Me In! Tag Your Favorite Products On Instagram

This week on Marketing O'Clock, brands will want to take advanTAGe of Instagram's new product tagging feature, the board of directors doesn't think musk bELONgs at Twitter, Google Analytics made a conversion migration tool 4 you, Google Ads lets you (custom) column what you want, and Pinterest's new partnership aims to Woo over more ecommerce brands.

Intro : 00:00

 📰  Main News -   

Instagram Product Tagging : 5:33 

Google Ads Custom Columns : 9:20 

Elon Musk Offers to Buy Twitter : 13:43 

Import UA Goals into GA4 : 20:27 

Pinterest Announces New Partnership with WooCommerce : 22:00  

🔥 Take of the Week - Rant on SEO for Blogs : 24:58  

🔎 ICYMI - Exit a Negative Keywords List in Google Ads : 29:41  

⚡  Lightning Round ⚡ 

Paid : 31:25 

Organic : 49:05 

Social : 58:08  

⚙️ Working Hard, or Hardly Working : 1:11:20

 🛠️ CoolTool : 1:12:43 

🧠 Must Read Marketing Article of the Week : 1:13:53

 🎉  Shootin' the Heck : 1:17:36

Apr 22, 202201:27:12
Google: Into the Multi-search

Google: Into the Multi-search

This week on Marketing O'Clock, instead of searching high and low, Google multisearch allows people search with images and text at the same time. Then, Google attempts to un-mix their signals about audience signals, a bugged turned off some advertisers Meta ads, and we have some Reely strong opinions about Facebook Reel overlay ads.

Intro : 00:00

Google Multisearch : 6:26

Google Shares Deeper Audience Signals Insight : 9:28

Meta Bug Turns Off Some Facebook Ads : 15:14

Overlay Ads are Coming to Facebook Reels : 19:39

Take of the Week - SMX Advanced 2022 is Completely Free : 23:23

ICYMI - Google Impression Share Categorization Fix : 25:37

Lightning Round

Paid : 27:05

Organic : 34:58

Social : 53:19

Working Hard, or Hardly Working : 1:07:06

Cool Tool : 1:09:59

Must Read Marketing Article of the Week : 1:10:37

Shootin' the Heck : 1:13:27

Apr 15, 202201:23:27
New Ad-itude! Shiny New Ad Formats Arrive on Twitter

New Ad-itude! Shiny New Ad Formats Arrive on Twitter

This week on Marketing O'Clock, we're feeling a little less mELONcholy about Twitter's outlook after a new addition to the board and exciting new ad formats. Plus, Microsoft's responsive search ads just got a little more veRSAtile.

Intro : 00:00

New Twitter Ad Types : 5:26
Elon Musk Joins Twitter, is an Edit Button Coming? : 9:50
RSA Customizers Hit Microsoft Advertising : 16:06

Take of the week - Rand Fishkin: 18:27

ICYMI - Alban Brooke : 27:17

Lightning Round
Paid : 29:21
Organic : 44:44
Social -  54:53

Working hard, or Hardly Working- 1:03:36

Cool Tool: 1:05:34

Must Read Marketing Article of the Week: 1:06:40

Shootin' The Heck: 1:10:25

Apr 08, 202201:22:16
Search Goes Down in the DMs. Twitter Adds Keyword Search to Direct Messages.

Search Goes Down in the DMs. Twitter Adds Keyword Search to Direct Messages.

On this week's episode of Marketing O'Clock, You can now find Twitter direct messages by searching for keywords. Plus, Google says "gURL bye!" to the URL parameter tool and we have an exciting host announcement!

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Intro - 00:00  

📰 Main News - 

Search Arrives on Twitter DMs - 5:39 

Google To Kill the URL Parameter Tool - 8:35  


🔥Take of the Week - Lily Ray - 12:30  

🔎 ICYMI - Bryan Porter - 13:59  


⚡ Lightning Round ⚡ 

Paid - 17:27 

Organic - 33:30 

Social - 57:49  


Segments Segment - 1:13:25  

⚙️ Working Hard or Hardly Working - 1:18:09 

 🛠️ Cool Tool - 1:20:08  

🧠 Must Read Marketing Article of the Week - 1:21:23  


🎉 Shootin the Heck - 1:23:50

Apr 01, 202201:29:07
Marketing O'Talk: Performance Maxterpiece! Creating, Optimizing, & Reporting Performance Max Campaigns.

Marketing O'Talk: Performance Maxterpiece! Creating, Optimizing, & Reporting Performance Max Campaigns.

On the latest episode of Marketing O’Talk, Greg and Shep are joined by PPC experts Menachem Ani and Chris Ridley to share the insights you need to maxter Performance Max campaigns in Google Ads. Learn what Performance Max campaigns are, where they can run, and the assets you can use to set them up. Plus, what you need to know before shopping and local campaigns “upgrade” to Performance Max this year and how to gauge success with minimal data.

Mar 29, 202239:00
Advantage: A METAphor for Automation

Advantage: A METAphor for Automation

This week on Marketing O'Clock, Meta takes ADVANTAGE of advertisers' trust as they rename their automated advertising tools. Then, TikTok's new feature is the same old Story and we've decided to call the latest Google update the PRU '22. All this and more digital marketing news from the week!  -------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00 

📰 Main News 

Meta's new Advantage & Advantage+ Suite - 6:46    

Google's Newest Product Review Update (aka the PRU22) - 9:58

TikTok Gets Stories - 14:00  

🔥 Take of the Week -  Charles Farina - 17:22 

🔎 ICYMI - Sam Tomlinson - 19:36 

⚡️ Lightning Round ⚡️ 

Paid - 20:58

Organic - 36:26

Social - 46:58 

⚙️ Working Hard, or Hardly Working? - 56:17 

🛠 Cool Tool - Sitebulb Server - 59:59 

🧠 Must Read Marketing Article of the Week - 1:02:28 

🎉  Shootin’ the Heck - 1:05:55

Mar 25, 202201:13:31
Marketing O'Talk: GA is 4sing You to Switch to the New Version. How to Get Started in Google Analytics 4 Today.

Marketing O'Talk: GA is 4sing You to Switch to the New Version. How to Get Started in Google Analytics 4 Today.

Marketing O'Talk is back! Google announced that they will be sunsetting Universal Analytics in 2023, so we're joined by Cypress North's Sarah Burke to tell you what you need to know before switching to GA4. Sarah tells you about the good and bad of Google Analytics 4 in its current state and the privacy concerns that likely lead to the sunsetting of UA. Plus, what you can do to save your Universal Analytics data before it's gone forever and how to get started in GA4.

Intro - 0:00 

Google Universal Analytics (GA3 or Google UA) Is Going Away - 1:19 

Google Analytics 4 Reaction and Thoughts - 1:58 

What Is Missing From the Update? - 2:44 

Why Google Announced the Update in March 2022 - 6:38 

Advice For Anyone Not in GA4 Yet - 8:15 

What Is Happening to the Data After July - 9:48 

Other Options For Saving Your Data - 11:17 

More Resources on the New Update - 12:40

Mar 23, 202214:55
You Were 4warned! Google to Sunset Universal Analytics.

You Were 4warned! Google to Sunset Universal Analytics.

This week on Marketing O'Clock, it's time to switch to Google Analytics 4! Google announced that they will be sunsetting Universal Analytics in 2023. Google and Microsoft have Wheely exciting new ad formats for automobile dealers. Then, Twitter has a new shopping beta that will allow sellers to showcase products on their profile.  

--------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00 

📰 Main News -

 Google UA to be Sunset, Replaced by Google Analytics 4  - 8:50    

Vroom, Vehicle Ads Have Arrived-  15:45

Twitter Launches Twitter Shops - 20:45

Update on Programmatic Gannett Ad Issues: 23:39 

🔥 Take of the Week -  Sam Tomlinson - 30:11 

🔎 ICYMI - Aj Wilcox - 32:31 

⚡️ Lightning Round ⚡️ 

Paid - 33:46

Organic - 48:36  

Social - 1:04:00 

⚙️ Working Hard, or Hardly Working? - 1:15:36 

🛠 Cool Tool - Sitebulb Server - 1:17:19 

🧠 Must Read Marketing Article of the Week - 1:19:55 

🎉  Shootin’ the Heck - 1:20:15

Mar 18, 202201:27:07
The UTMost Joy! New Parameters Coming to GA4

The UTMost Joy! New Parameters Coming to GA4

This week on Marketing O'Clock, Google is adding new UTM parameters for the first time in 15 years and Microsoft's new ad format is all business and all headshot. Plus, all the news you missed this week and we're introducing a "killer" new addition to the Marketing O'Clock Team!  

--------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00 

📰 Main News - Microsoft Professional Service Ads  - 9:40

New UTM Parameters for GA4 -  12:52 

🔥 Take of the Week - Colin Slattery - 16:35 

🔎 ICYMI - Andrea Cruz & Sam Kessenich -  17:55 

⚡️ Lightning Round ⚡️ 

Paid - 19:09

Organic - 29:30

Social - 45:17 

⚙️ Working Hard, or Hardly Working? - 59:59 

🛠 Cool Tool - Sitebulb Server - 1:03:47 

🧠 Must Read Marketing Article of the Week - 1:04:50 

🎉  Shootin’ the Heck - 1:07:37

Mar 11, 202201:15:04
It's A Web Story, Baby Just Say Yes! New Ecommerce & Lead Gen Tools Coming To Web Stories.

It's A Web Story, Baby Just Say Yes! New Ecommerce & Lead Gen Tools Coming To Web Stories.

This week on Marketing O’Clock, the team is here once again to talk SHOP and inFORM you about the exciting new features coming to Web Stories. Plus, TikToks latest announcement scores a perfect 10 (minutes) for long-form lovers and Google Ads launches enhanced conversions for leads.  

--------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00  

📰 

Main News - Google Enhanced Conversions for Leads Are Here  - 5:45 

TikTok Adds 10 Minute Videos - 8:37 

Shopping & Leads Arrive For Google Web Stories -  12:07  

🔥 Take of the Week - @humanprosperity - 16:40 

 🔎 ICYMI - Brett Westerman -  18:13  

⚡️ Lightning Round ⚡️ 

Paid - 1 9:32 

Organic - 28:43 

Social - 48:26  

⚙️ Working Hard, or Hardly Working? - 56:13  

🛠 Cool Tool - Shelley Walsh - 58:56  

🧠 Must Read Marketing Article of the Week - 1:00:19  

🎉  Shootin’ the Heck - 1:02:21

Mar 04, 202201:08:48
Auto-AppLIES! Microsoft Advertising Rolls Out Auto-Applied Recommendations

Auto-AppLIES! Microsoft Advertising Rolls Out Auto-Applied Recommendations

This week on Marketing O'Clock, Microsoft Advertising rolls out auto-appLIED recommendations under the guise of helping customers. Plus, Google introduces a new Shopping Experience Scorecard, Facebook launches some Reel-y unique ad formats that we hope "stick" around, and Google is Tri-ing us with the Golden Triangle.

---------------------------------------------------------------------------------------------------------------------------

Intro - 00:00

📰 Main News -

Microsoft Ads Auto-Applied Recommendations - 05:03

Google Merchant Shopping Experience Score Card  - 09:57

🔥 Take of the Week - Reeva Cutting - 13:19

🔎 ICYMI - Joe Speiser - 15:50

⚡️ Lightning Round ⚡️

Paid - -19:49

Organic - 30:48

Social - 40:11

⚙️ Working Hard, or Hardly Working? - 54:57

🛠 Cool Tool - 56:37

🧠 Must Read Marketing Article of the Week - 57:50

🎉  Shootin’ the Heck - 59:56

Feb 25, 202201:07:55
Just call it Andro. Android Removes it's Cross-App Advertising ID

Just call it Andro. Android Removes it's Cross-App Advertising ID

This week on Marketing O’Clock, advertisers will soon face an Android void as Google announces they will stop tracking users across apps. Google Ads also announced that they’ll be extending their use of automated extensions. Plus, Tiktok extends video length to up to 5 minutes for more users and YouTube tries (and fails) to fit a long list of innovations in a Short.  

---------------------------------------------------------------------------------------------------------------------------  

Intro - 00:00    

📰 Main News -      

Android To Remove Cross-App Tracking IDs - 06:43 

TikTok is Testing 5 minute videos - 08:45 

Are NFTs Coming To YouTube?- 12:20 

More Auto-Recommendations For Google Ads - 19:43  

🔥 Take of the Week  Eli Schwartz - 22:24  

🔎 ICYMI  PPCGreg (PPC Greg) -23:54  

⚡️ Lightning Round ⚡️   

Paid - 27:15 

Organic - 48:35 

Social - 58:20  

⚙️ Working Hard, or Hardly Working? - 1:10:52  

🛠 Cool Tool - 1:12:50  

🧠 Must Read Marketing Article of the Week - 1:13:54   

🎉  Shootin’ the Heck - 1:15:26

Feb 18, 202201:22:41
Buying Guise? We Aren't "Buying" Google's New Mobile Search Test

Buying Guise? We Aren't "Buying" Google's New Mobile Search Test

This week on Marketing O’Clock: Buyers, be aware! Google’s new Buying Guide is less of a guide and more of content farm. Advertisers wish they could unsubscribe from some performance max placements and ad formats. Plus, we are hoppy to report that Mozilla and Meta might have a new IPA on tap and more marketing news from this week.  

 --------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00   

📰 Main News -     Google Tests Buying Guides In The Mobile SERPs - 5:19   

Concerns with Emails & Video On Google Performance Max - 10:44   

Meta's Answer to the Privacy Preserving Problem - 15:00    

🔥 Take of the Week - Jonas Sickler - 19:29   

🔎 ICYMI - Ryan Jones (@RyanJonesSEO) -21:50   

⚡️ Lightning Round ⚡️  

Paid - 23:29 

Organic - 37:49 

Social - 49:03   

⚙️ Working Hard, or Hardly Working? - 58:49   

🛠 Cool Tool - 1:01:26   

🧠 Must Read Marketing Article of the Week - 1:02:39   

🎉  Shootin’ the Heck - 1:04:44 

--------------------------------------------------------------------------------------------------------------------------- 

#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

Feb 11, 202201:08:58
Push it to the (P)Max. Smart Shopping & Local Campaigns Will Migrate to Performance Max

Push it to the (P)Max. Smart Shopping & Local Campaigns Will Migrate to Performance Max

This week on Marketing O'Clock, Google Ads will automatically "upgrade" Smart Shopping and Local Campaigns to Performance Max during the summer of '22. Plus, Howdy Partner! Google launches the new Partners Program for advertisers and the Search Console URL Inspection API.   

--------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00  

📰 Main News -     

Google Ads: Performance Max to Replace Local and Smart Shopping - 5:00  

Google Launches New Search Console URL Inspection API  - 10:02 

Revised Google Ads Partners Program Relaunches - 15:07   

🔥 Take of the Week - Brett Bodofsky - 19:41  

🔎 ICYMI - Shaun Elley - 20:38  

⚡️ Lightning Round ⚡️  

Paid - 22:26

Organic - 31:23

Social - 45:00  

⚙️ Working Hard, or Hardly Working? - 52:13  

🛠 Cool Tool - 54:50  

🧠 Must Read Marketing Article of the Week - 55:57  

🎉  Shootin’ the Heck - 58:59

--------------------------------------------------------------------------------------------------------------------------- 

#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

Feb 04, 202201:04:29
What a ClusterFLoC. Google's New Interest Targeting Is a Major Topic(s) of Conversation

What a ClusterFLoC. Google's New Interest Targeting Is a Major Topic(s) of Conversation

This week on Marketing O’Clock, our first Topic(s) of discussion is Google’s latest interest targeting test, followed by the new  indexifembedded robots tag. Plus, we think Instagram's new plan for Remixes may have you REthinking your video content and TikTok hopes their new features will convince you (or your avatar) to join. All this and much more digital marketing news!  

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Thank you Ahrefs for sponsoring this episode. Try Ahrefs Webmaster tools for free today!

Join the Marketing O'Clock Community on Discord.

Subscribe to the Marketing O'Clock Newsletter for the links to every article we cover.

Listen to Marketing O'Playlist

_______________________________________________________________________________

Intro - 00:00 

📰 Main News -    

Google is killing FLoC - 5:35 

Everything you need to know about indexifembeded - 9:30 

Remixing Reels Remixes - 12:23 Tik-Tok Improvements - 15:05  

🔥 Take of the Week - Julie Bacchini  20:40 

🔎 ICYMI - Andrew Lolk -23:11 

⚡️ Lightning Round ⚡️  

Paid - 24:42

Organic - 42:25

Social - 1:01:39 

⚙️ Working Hard, or Hardly Working? - 1:07:40 

🛠 Cool Tool - 1:09:45 

🧠 Must Read Marketing Article of the Week - 1:11:01 

🎉  Shootin’ the Heck - 1:13:20

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

Jan 28, 202201:17:44
Full of BILLogna- Proposed Legislation Attempts to Ban “Surveillance Advertising”

Full of BILLogna- Proposed Legislation Attempts to Ban “Surveillance Advertising”

This week on Marketing O’Clock, you won’t BILLieve the new name elected officials gave performance advertising in proposed legislation. Plus, is Google Analytics illegal in Austria? Then, we tell you everything you need to know (and what you should forget) from the Google Ads Expert Series and we 100% subscribe to Instagram’s latest test. All this and a whole lot more digital marketing news on a very fast news week!  

 --------------------------------------------------------------------------------------------------------------------------- 

Thank you Ahrefs for sponsoring this episode. Try Ahrefs Webmaster tools for free today!

Join the Marketing O'Clock Community on Discord. 

Subscribe to the Marketing O'Clock Newsletter for the links to every article we cover. 

Listen to Marketing O'Playlist

_______________________________________________________________________________

Intro - 00:00 

📰 Main News -    

Surveillance Advertising To Be Banned? - 5:32 

Is Google Analytics Illegal? - 9:54 

Instagram Subscriptions - 16:23 

Google Ads Welcome to 2022 - 22:22  

🔥 Take of the Week - PPC Reddit on Google Ads NFTs  34:02 

🔎 ICYMI - Amalia Fowler -37:36 

⚡️ Lightning Round ⚡️  

Paid - 41:04

Organic 53:44

Social - 1:04:19 

⚙️ Working Hard, or Hardly Working? - 1:16:12 

🛠 Cool Tool - 1:17:01 

🧠 Must Read Marketing Article of the Week - 59:52 

🎉  Shootin’ the Heck - 1:19:37

--------------------------------------------------------------------------------------------------------------------------- 

#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

Jan 21, 202201:24:36
Attribution Revolution! Google Analytics 4 Lets You Change Attribution Models for All Reports

Attribution Revolution! Google Analytics 4 Lets You Change Attribution Models for All Reports

This week on Marketing O'Clock, we have to give Google Ads *credit*, their new promotion might convince us to stay on as Google Partners. Plus, Google Analytics 4 now lets you change your default attribution model and Microsoft Advertising is making improvements to shopping campaign reporting.  

 --------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00 

📰 Main News -    

You Can Now Change Your Google Analytics Attribution Model - 8:27 

Google Partners Program Updates - 12:47 

Microsoft Advertising Shopping Enhancements - 17:54    

🔥 Take of the Week - Julie Bacchini  18:14   

🔎 ICYMI - Chris Ridley -22:36 

⚡️ Lightning Round ⚡️  

Paid - 26:27

Organic 39:36

Social - 50:08 

⚙️ Working Hard, or Hardly Working? - 56:46 

🛠 Cool Tool - 59:14 

🧠 Must Read Marketing Article of the Week - 59:52 

🎉  Shootin’ the Heck - 1:02:43

--------------------------------------------------------------------------------------------------------------------------- 

#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

Jan 14, 202201:09:06
Reduce, Reuse, Repost. TikTok Recycles Popular Feature from Vine

Reduce, Reuse, Repost. TikTok Recycles Popular Feature from Vine

This week on Marketing O'Clock, we're keeping you (re)posted on new features coming to TikTok, the new Chrome 97 allows you to record interactions on your site, and your Instagram feed is about to get a whole lot less familiar. Plus, PBR is reASSessing their social media strategy after some controversial Tweets went viral.   

--------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00 

📰 Main News 

-TikTok Reposts Have Arrived -  7:34

 Google Chrome Recorder - 13:00 

Instagram Feed Order Updates 14:47

🔥 Take of the Week - SEOGoddess -  18:14   

🔎 ICYMI - Jyll Saskin Gales - 22:09 

⚡️ Lightning Round ⚡️  

Paid - 24:26

Organic 29:42

Social - 49:10 

🤢 WTH - 55:41 

⚙️ Working Hard, or Hardly Working? - 59:41 

🛠 Cool Tool - 1:01:30 

🧠 Must Read Marketing Article of the Week - 1:02:45 

🎉  Shootin’ the Heck - 1:04:52

--------------------------------------------------------------------------------------------------------------------------- 

#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

Jan 07, 202201:10:36
New Year, New Me(ta Ads) & The 2021 Clockscars

New Year, New Me(ta Ads) & The 2021 Clockscars

This week on Marketing O'Clock, Meta Ads has a new campaign objective experience and a new unnecessary acronym for the new year. Plus, placement exclusions make a smart addition to Google Ads smart shopping campaigns, but should marketers get used to this feature? Then, we're breaking down the best and worst of digital marketing in 2021 during the third annual Clockscar awards!

 --------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00  

📰 Main News -  

Meta Ads Gets A New Look -  5:20  

Are Smart Shopping Placement Exclusions Here? - 9:18  

🔥 Take of the Week -  11:59  

🔎 ICYMI  -14:21  

⚡️ Lightning Round ⚡️  

Paid - 15:35 

Organic 21:06 

Social - 32:21  

❓ WTH - 36:46  

⚙️ Working Hard, or Hardly Working? - 39:45   

🛠 Cool Tool - 42:21  

🧠 Must Read Marketing Article of the Week - 43:28  

🙌  2021 Clockscars - 44:25  

🏆  - Biggest Win of the Year - 46:17 

🏆  - Biggest Loss of the Year - 47:55 

🏆  - Most Copied Feature - 48:37 

🏆  - Biggest Drama - 49:27 

🏆  - Best Named Update -  50:30 

🏆  - WTH of the Year - 52:42 

🏆  - Biggest Platform Fails - 52:42 

🏆  - Rant of the Year - 01:02:56 

🏆  - Best Ads Follow - 01:14:54 

🏆  - Best PPC  Follow - 01:15:52 

🏆  - Best Organic Follow - 01:16:36 

🏆  - Best SEO Follow - 01:17:25 

🏆  - Take of the Year - 01:18:10 

🏆  - Greg of the Year - 01:22:51 

🏆  - BBF of the Year- 01:24:41  

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 #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

Dec 31, 202101:29:05
Microsoft Advertising eXandrs their Offerings With New Acquisition

Microsoft Advertising eXandrs their Offerings With New Acquisition

Yule love this week's episode as Jess and Greg cover some huge programmatic news from Microsoft, and discussing Reddit's HO HO IPO. We also cover all of the digital ad news of the week along with all the marketing and social stories that you need to know.    

--------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00 

📰 Main News -   Microsoft Bolsters Programmatic Offerings with Acquistion of Xandr -  7:34

 Reddit Going Public? - 10:33 

🔥 Take of the Week - Justin Borge -  13:55 

https://twitter.com/BorgeClooney/status/1471587738629591052 

🔎 ICYMI - Sam Kessenich -14:50 

⚡️ Lightning Round ⚡️  

Paid - 16:33

Organic 24:18

Social - 46:40 

⚙️ Working Hard, or Hardly Working? - 54:14 🛠 Cool Tool - 56:04 

🧠 Must Read Marketing Article of the Week - 57:19 

🎉  Shootin’ the Heck - 59:57

--------------------------------------------------------------------------------------------------------------------------- 

#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

Dec 23, 202101:08:07
Thank You, Thank You(Tube) Very Much! Creators Have a Burning Love for New YouTube Features

Thank You, Thank You(Tube) Very Much! Creators Have a Burning Love for New YouTube Features

This week on Marketing O'Clock, YouTube is gifting creators this holiday season with a slew of new features. Our team tells you what you need to know about new auto-chapters, analytics, Shorts remixes, subscription collections, & more! Plus, #PPCchat weighs in on the good and the bad of performance max campaigns (AKA PMax) and more digital marketing news you need to know! 

  ---------------------------------------------------------------------------------------------------------------------------

 Intro - 00:00 

📰 Main News -   

New YouTube Creator Features for December -  7:34 

🔥 Take of the Week - Amelia Fowler -  14:28 

https://twitter.com/AmaliaEFowler/status/1468719040029814786 

🔎 ICYMI - Eric Farmer -16:40 

https://twitter.com/ericdfarmer/status/1469351889049305089?t=SaMfpgbXpCIEakizCwjeqg&s=09   

⚡️ Lightning Round ⚡️  

Paid - 19:29

Organic 34:54

Social - 49: 50  

❓ WTH - 59:39 

⚙️ Working Hard, or Hardly Working? - 01:03:19 

🛠 Cool Tool - 01:05:08 

🧠 Must Read Marketing Article of the Week - 01:06:26 

🎉  Shootin’ the Heck - 01:08:14

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

Dec 17, 202101:18:09
A Picture Worth 1,000 Clicks? Google Ads is Bringing Image Extensions to a Computer Near You.

A Picture Worth 1,000 Clicks? Google Ads is Bringing Image Extensions to a Computer Near You.

This week on Marketing O'Clock, desktop placements are no longer out of the picture for Google Ads image extensions. Google rolls out another Product Review Update just in time for the holiday season, but are their intentions naughty or nice? Plus, We Qwant to tell you about our new favorite search engine and Google released another uplifting misleading video to review the year in search.

Intro - 00:00

📰 Main News - 7:42

Google Ads Image Extensions Are Rolling Out To Desktop 7:44

Google December Product Review Updates - 12:30

🔥 Take of the Week - via Jared McKiernan  - 16:23

🔎 ICYMI - via Miranda Akins - 17:39

⚡️ Lightning Round ⚡️

Paid - 18:56

Organic 37:45

Social - 50:04

⚙️ Working Hard, or Hardly Working? - 01:02:50

🛠 Cool Tool - PlePeper Local Tool  - 01:05:03

🧠 Must Read Marketing Article of the Week - Annie Cushing (the real Annielytics) A Marketers Guide To Using Regex In Search Console - 01:06:14

🎉  Shootin’ the Heck - 01:07:30

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

Dec 09, 202101:14:39
Gap Analys-ish: YouTube "Improves" Search Insights & Adds Content Gaps

Gap Analys-ish: YouTube "Improves" Search Insights & Adds Content Gaps

This week on Marketing O'Clock, the YouTube Creators Team announced a Content Gap feature and other new insight tools for creators, but the real gap exists in the insights themselves. Google Ads issued service adjustments for accounts that were impacted by an issue with shopping campaigns in November. Plus, Jack Dorsey and his beard are stepping down as CEO of Twitter and all the digital marketing news you missed this week.  

*video work as mentioned on the show*
https://www.youtube.com/watch?v=ydWO9m8ZIpY 

https://www.youtube.com/watch?v=pOvZFqhjnUY 

https://www.youtube.com/watch?v=1Uc5Pumgatg 

https://www.youtube.com/watch?v=edfXHGJXe0g 

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Intro - 00:00 

📰 Main News - 8:20 

How To Get Google Ads Shopping Credits 8:24 

YouTube Content Gaps & Search Insight Updates - 10:40 

Twitter's Jack Dorsey Steps Down - 16:56 

🔥 Take of the Week - via Sarah Burke - 22:10 

🔎 ICYMI - via Akvile DeFazio - 26:54 

⚡️ Lightning Round ⚡️  

Paid - 28:16

Organic 40:30

Social - 50:08 

⚙️ Working Hard, or Hardly Working? - 58:42 

🛠 Cool Tool - Advertools URL Structure Analysis Tool - 01:00:11 

🧠 Must Read Marketing Article of the Week - WhiteSpark's Local SEO Ranking Factors for 2021 - 01:00:48 

🎉  Shootin’ the Heck - 01:02:24--------------------------------------------------------------------------------------------------------------------------- 

#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

Dec 03, 202101:10:16
In Pod We Trust: Self-Serve Podcast Ads Arrive on Spotify

In Pod We Trust: Self-Serve Podcast Ads Arrive on Spotify

On this week's Marketing O'Clock Jess, Shep & Greg cover some podtastic new ad options from Spotify, some insights into the Google Ads features and the array of presents under the tree for YouTube Creators. Also, Google Ads wants you to create campaigns in the app (DON'T!), we may see better reporting for RSAs, Search Console gets a drippy new upgrade, everyone is fleeing far far away from AMP, we play a rousing game of Barry's Charts with Greg, and oh - put #30 #hashtags #on #all #of #your #posts.  All this plus the #digitalmarketing news of the week


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 Intro - 00:00 

📰 Main News - 5:00

Spotify Self Serve Podcast Ads 5:52 

New Google Ads Insights - 8:36 

YouTube Upgrades For Content Creators - 14:54 

🔥 Take of the Week - 19:20 

🔎 ICYMI - 20:00 

⚡️ Lightning Round ⚡️  

Paid - 21:26

Organic 35:02

Social - 46:18 

⚙️ Working Hard, or Hardly Working? - 01:00:00 

🛠 Cool Tool - 01:02:30 

🧠 Must Read Marketing Article of the Week - 01:03:50 

🎉  Shootin’ the Heck - 01:05:3

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

Nov 25, 202101:14:15
Lessen the CamPAIN. Google Ads Overhauls Experiments

Lessen the CamPAIN. Google Ads Overhauls Experiments

This week on Marketing O'Clock's 201st episode, we cheer for new Google Experiments that dodge the draft process! Also, Facebook/Meta is enhancing shopping in Groups, while Google went full Lucy & the Football with a new Algo update that you WON'T believe. Our Queen Julie Bacchini poured on so much salt that she earned a new nickname. Plus we release a new segment "Digital Marketing Jokes" where we source the best digital marketing jokes of the week and read live. All this plus the #digitalmarketing news of the week 

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 Intro - 00:00 

📰 Main News - 6:00 

Google Ads Customer Match Updates - 6:10 

Google November 2021 Core Updates - 9:45 

Facebook Groups Gets Shoppy - 14:55 

Google Ads Experiments Gets An Upgrade - 18:02 

🔥 Take of the Week - 20:15 

🔎 ICYMI - 23:36 

⚡️ Lightning Round ⚡️  

Paid News - 26:30

Organic News - 41:50

Social News - 56:24 

⚙️ Working Hard, or Hardly Working? - 01:11:00 

🛠 Cool Tool - 01:13:00 

🧠 Must Read Marketing Article of the Week - 01:14:35 

🎉  Shootin’ the Heck - 01:15:46

#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

Nov 18, 202101:23:37
Business in the Front, Pain in the Back. Google My Business is now Google Business Profile

Business in the Front, Pain in the Back. Google My Business is now Google Business Profile

This week on Marketing O'Clock, we celebrate our 200th episode! Rest in peace to Google My Business, as it will now be called Google Business Profile and is becoming a whole lot more difficult to manage. Facebook announces the removal of detailed targeting options deemed sensitive. Twitter Blue is now available in the US, but Greg wishes he could unsubscribe. All this and much more! 

Nov 12, 202101:22:52
Performance Max: Beyond the Keyworddome

Performance Max: Beyond the Keyworddome

This week on Marketing O' Clock, our friend Performance Max is finally out of beta, just in time for FACEBOOK's rebrand to Meta! Plus, we try to wrap our heads around Google Ads' new conversion goals and share insider info on how a Minor Google Ads policy change is majorly backfiring in the EU.

Nov 05, 202101:24:10
Re(d)actions to All the SiliCON Valley News

Re(d)actions to All the SiliCON Valley News

This week on Marketing O'Clock, the team discusses all the legal drama surrounding Google and Facebook. We break down the allegations that surfaced from the massive Facebook document release and unredacted filings from a lawsuit against Google. Plus, Facebook wants you to know they really care about small businesses, so we also cover the new features announced this week. All this and much more!

Oct 29, 202101:12:60
To Be Continuous... Google Mobile Search Results

To Be Continuous... Google Mobile Search Results

This week on Marketing O'Clock, the team discusses Google rolling out continuous (not infinite) scroll. Facebook announces that they are hiring 10,000 in the EU to help build the metaverse, and we also help Mark Zuckerberg come up with some new names for the Facebook rebrand. Plus, Twitter is testing a new in-conversation ad format. All that and much more!

Oct 22, 202101:15:13
The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads

The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads

This week on Marketing O’Clock, Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. Plus, the team breaks down Rand Fishkin’s latest article: What if Performance Advertising is Just an Analytics Scam?
Oct 14, 202101:22:39
A-Ten-Hut! New Google Ads Budget Report(ing) For Duty

A-Ten-Hut! New Google Ads Budget Report(ing) For Duty

On this week's show, the team has BIG news at the top, then Shep, Jess, Mark and Greg cover a new Budget Report from Google Ads (and a few fatal flaws within), the 60 Minutes and 7 Hours from the week when Facebook dominated all the news. Lastly the gang covers Facebook's new ad reach estimates and the noticeable range gap included. From there PPCGreg's Twitter spice dominated the ICYMI and the Take of the Week. After a very news-heavy lightning round the team gives mark an audio present to walk out to.
Oct 08, 202101:17:27
Google Ads Lights a (Keyword) Match Under PPC Advertisers Everywhere

Google Ads Lights a (Keyword) Match Under PPC Advertisers Everywhere

On this week's episode of Marketing O' Clock, Google has the team in a tizzy as they update keyword matching, and offers some really bad blanket advice regarding match types. Google also announced that data-driven attribution will now be default. Plus, Facebook is launching Reels on iOS and Android in the US.

Oct 01, 202101:16:30
Page Amongst the Machine: Google Launches Advertiser Pages