Marketing O'Clock - Your Weekly Digital Marketing News Podcast

This week on Marketing O’Clock, free as a Bard!Google's AI chatbot is finally rolling out, and the reviews aren't great. Plus, buy buy, keywords. Microsoft will now let you target shoppers based on categories. Then, howdy partner! Why more Google Ads advertisers might be opted into Search Partner placements. Intro - 00:00 NEWS - 6:08 Take of the Week - 15:49 ICYMI - 18:41 Lightning Round Paid - 19:57 Lightning Round Organic - 27:06 Lightning Round Social - 35:11 WTH - 40:07 Working Hard or Hardly Working - 41:00 Cool Tool - 43:10 Must Read Marketing Article of the Week - 44:09 Shootin the Heck - 47:24

Google Ads & You: Perspectives from an Agency, Xoogler & Googler #googleads #google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This month on Marketing O'Talk Greg Finn and Christine Zirnheld (aka Shep) of Cypress North are joined by current Googler Ben Kruger and Xoogler Jyll Saskin Gales. The panel talks about this ins and out of google ads from their unique perspectives. This deep dive is packed with everything Google ads. The good, the bad, and everything in between.

We Need to Tok About The Rumors......TikTok Might Be Getting Search Ads   This week on Marketing O’Clock, the search (ad) isn’t over! Rumor has it that TikTok is getting search ads. Plus, we’re not sure if we “like” Google’s latest SERP test and we’re super BuMMed after an announcement from Microsoft Advertising. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:05 Take of the Week - 14:25 ICYMI - 17:06 Lightning Round Paid - 17:58 Lightning Round Organic - 24:32 Lightning Round Social - 34:42 Working Hard or Hardly Working - 43:43 Cool Tool - 45:35 Must Read Marketing Article of the Week - 46:35 Shootin the Heck - 49:34

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/  This week on Marketing O’Clock, Meta is giving creators a 90-Second chance with a longer time limit for Facebook Reels. New LinkedIn report segmentation options are in good company. Google keeps it local with LSAs available to more businesses. Plus, Google is updating its desktop search experience and wants you to forget everything they said about Bard and search.  ----------------------------------------------------------------------------------------------------------------------  Intro - 00:00 NEWS - 6:48 Take of the Week - 20:11 ICYMI - 21:21 Lightning Round Paid - 25:22 Lightning Round Organic - 37:54 Lightning Round Social - 42:49 Working Hard or Hardly Working - 50:31 Cool Tool - 54:20 Must Read Marketing Article of the Week - 55:05 Shootin the Heck - 57:46

Visit us at - https://marketingoclock.com/Join our  Discord Community - http://community.marketingoclock.com/  This week on Marketing O’Clock, positive changes are coming to Pmax in the form of brand negatives (and more new features!). Google Ads announced changes to location targeting options that will be of (presence or) interest to advertisers. New ChatGPT API paves the way for innovAItion. Intro - 00:00 NEWS - 6:08 Take of the Week - 21:30 ICYMI - 23:26 Lightning Round Paid - 25:10 Lightning Round Organic - 32:26 Lighting Round Social - 42:40 What the Heck - 47:38 Working Hard or Hardly Working - 49:27 Cool Tool - 51:22 Must Read Marketing Article of the Week - 52:02 Shootin the Heck - 54:35

On Marketing O'Talk, Shep and Greg are joined by Smarter eCommerce's Mike Ryan to discuss all things performance max! Now that advertisers have more experience with Google Ads' newest campaign type, we're discussing what we like about Pmax, what we would change, and tips and tricks for successful performance max campaigns for shopping or lead generation.

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/  This week on Marketing O'Clock, it pays to be verified and now you can pay to be verified with Meta's new subscription service. Plus, Google's responsive displays ads just got more veRSAtile by accepting vertical images. Then, aieu, adieu, to you and you and YouTube! Susan Wojacki is leaving Google after 25 years.  --------------------------------------------------------------------------------------------------------------------------------------------------------------  Intro - 00:00 News - 6:03 Take of the Week - 14:39 ICYMI - 19:11 Lightning Round Paid - 20:14 Lighting Round Organic - 36:32 Lighting Round Social - 43:34 Working Hard or Hardly Working - 46:31 Must Read Marketing Article of the Week - 50:15 Shooting the Heck - 52:51

This week on Marketing O’Clock, Microsoft Advertising has a slew of updates for us, including data exclusions, new custom combination targeting, and conversion tracking changes. Plus, a new article says Google is losing control, and we have an update that will be music to the ears of YouTube creators everywhere. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ INTRO - 00:00 NEWS - 6:08 Take of the Week - 18:05 ICYMI - 21:34 Lightning Round Paid - 23:34 Lightning Round Organic - 34:20 Lightning Round Social - 43:41 Working Hard or Hardly Working - 51:19 Cool Tool - 53:51 Must Read Marketing Article of the Week - 55:31 Shooting the Heck - 58:30

On this week’s episode of Marketing O’Clock, it’s the battle of the AI chatbots as Google and Bing both launch AI powered search engines. Plus, we hope a new Google Ads feature is SETTING the tone for more positive changes to come. Then, Twitter makes a change that is out of character (count) for the platform. All this and more digital marketing news! ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- INTRO - 00:00 NEWS - 4:13 Take of the Week - 21:39 ICYMI - 24:04 Lightning Round Paid - 25:08 Lightning Round Organic - 37:43 Lightning Round Social - 43:47 Working Hard or Hardly Working - 49:07 Cool Tool - 50:59 Must Read Marketing Article of the Week - 53:55 Shooting the Heck - 57:36

This week on Marketing O’Clock, a new Google Ads feature helps you find new MVCs (most-valuable customers). SEOs collectively lose their minds over a Yandex leak. A new tool from OpenAI detects content contAIning machine-written text. Plus, we’re a bunch of negative Nancies about Google Ads’ new account-level negative keyword lists. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 7:42 Take of the Week - 21:16 ICYMI - 22:57 Lightning Round Paid - 24:23 Lightning Round Organic - 32:46 Lightning Round Social - 38:06 Working Hard or Hardly Working - 44:49 Cool Tool - 47:13 Must Read Marketing Article of the Week - 47:51 Shooting the Heck - 50:53

Crying Our OptimEyes Out! Google Optimize Will Sunset in 2023  This week on Marketing O’Clock, one of our favorite Google products is disappearing before our (Optim)Eyes, the Silicon Valley layoffs continue, and Google Ads is finally putting their money where their mouths are with Performance Max experiments. Plus, do not pass go, do not collect $200. Google is in more hot water with the Justice Department for monopolizing digital advertising technologies.  -----------------------------------------------------------------------------------------------------------------------  Intro - 00:00 NEWS - 6:17 Take of the Week - 20:18 ICYMI - 21:47 Lightning Round Paid - 23:44 Lightning Round Organic - 39:37 Lightning Round Social - 46:07 What the Heck - 49:27 Working Hard or Hardly Working - 51:57 Cool Tool - 53:08 Must Read Marketing Article of the Week - 54:04 Shooting the Heck - 56:02

We're kicking off Marketing O'Talk season 2 with a special SEO-focused episode. Join us as we look back at 2022 Google updates with Glenn Gabe from G-Squared Interactive (GSQi). Glenn and Greg tell you everything you need to know about the Page Experience Update, Helpful Content Updates, Broad Core Updates, Spam Updates, and Product Review Updates that Google Rolled out in 2022. Learn more about which sites were impacted, how they can recover, and tips for surviving and thriving across 2023 Updates.

Our FEEDback on What's Coming Next for Google Merchant Center   On this week’s episode of Marketing O’Clock, Feed me? Our thoughts on what is coming to Google Merchant Center Next. Google Posts are losing Insights, inciting rage from our team. Plus, Twitter’s ne(s)t revenue is finally climbing.  ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Intro - 00:00 NEWS - 7:30 Take of the Week - 18:15 ICYMI - 19:55 Lightning Round Paid - 21:05 Lightning Round Organic - 28:13 Lightning Round Social - 41:07 What the Heck - 43:06 Working Hard or Hardly Working - 45:22 Cool Tool - 49:34 Must Read Marketing Article of the Week - 50:43 Shooting the Heck - 53:32

On this week’s episode of Marketing O’Clock, Instagram is dropping something, and it’s not jaws (spoiler: it’s the shopping tab in the nav). Then, oh the placements we know! We are finally getting some more insight into Performance Max ad placements (well… kind of). Plus, Google’s testing of auto-applied recommendations leads to testy advertisers. Subscribe to Agency Scoop Here - https://www.youtube.com/@CypressNorth ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:23 Take of the Week - 19:29 ICYMI - 21:53 Lightning Round Paid - 23:53 Lightning Round Organic - 36:01 Lightning Round Social - 46:55 What the Heck - 50:51 Working Hard or Hardly Working - 53:36 Cool Tool - 57:24 Must Read Marketing Article of the Week - 58:47 Shooting the Heck - 1:01:47 

On this week’s episode of Marketing O’Clock, if you forgot to check your email this week, you may have missed a pretty big update to one of Google Ads’ auto-applied recommendations. Microsoft is B(r)inging artificial intelligence to the SERPs. Plus, Twitter votes to bring back political ads and updates view count displays. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 News - 6:51 Take of the Week - 17:02 ICYMI - 18:27 Lightning Round Paid - 19:38 Lightning Round Organic - 23:46 Lightning Round Social - 29:41 What the Heck - 33:25 Working Hard or Hardly Working - 37:47 Cool Tool - 40:33 Must Read Marketing Article of the Week - 41:47 Shooting the Heck - 43:42

This week on Marketing O’Clock, it’s our final news show of 2022! Twitter is putting the number of impressions a Tweet has in plain “View”, there is a new AI search engine that YOU should check out, and  we may have finally found the secret to getting put on the do not call list from Meta Ads! ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro 00:00 NEWS 7:30 Take of the Week - 14:08 ICYMI - 16:50 Lightning Round Paid - 18:56 Lightning Round Organic - 25:33 Lightning Round Social - 32:02 What the Heck - 39:24 Working Hard or Hardly Working - 42:59 Cool Tool - 45:16 Must Read Marketing Article of the Week - 46:25 Shooting the Heck - 50:09

On Marketing O'Clock, it's the 2022 Clockscars! On our 4th annual end-of-year award show, we're honoring our favorite Twitter follows, spicy marketing takes, and eye-roll worthy news stories of 2022. Plus, we're looking back at our favorite moments and biggest rants of the year. Who will win the coveted prize of Greg of the Year? Which 2022 Google update had the best name? And who was our BFF of 2022? Tune in to find out!

This week on Marketing O’Clock, On the second day of Christmas Google gave to me, two search updates rolling simultaneously. Plus, Google puts the the “E” in EEAT by adding “Expertise” to Quality Rater Guidelines. Then, Twitter squares up business profile avatars and rolls out a new affiliate linking feature for associated accounts. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:37 Take of the Week - 20:11 ICYMI - 22:14 Lightning Round Paid - 23:14 Lightning Round Organic - 33:55 Lightning Round Social - 41:54 Working Hard or Hardly Working - 47:54 Cool Tool - 49:46 Must Read Marketing Article of the Week - 50:55 Shooting the Heck - 53:51

Merry Content-mas! New "Content Ideas" are present in Search Console #googlesearchconsole #contentideas   This week on Marketing O’Clock, discontent with your content? A rumored new Google Search Console feature is here to help. Twitter is making a change that feels out of character (count). Google Ads’ budget increase requests are no longer “limited” to the UI. Plus, I’m with the brand! We might have an answer to how much Pmax volume is branded search.   -----------------------------------------------------------------------------------------------------------------------   Intro - 00:00 NEWS - 4:15 Take of the Week - 14:20 ICYMI - 17:01 Lightning Round Paid - 20:02 Lightning Round Organic - 27:54 Lightning Round Social - 35:02 Working Hard or Hardly Working - 43:37 Cool Tool - 45:30 Must Read Marketing Article of the Week - 46:39 Shooting the Heck - 49:14

This week on Marketing O’Clock, Google’s Helpful Content System now comes equipped with an unhelpful content classifier Plus, Google’s desktop search experience is a scroll new world. Then, Google announces a helpful new feature, but will the best-laid keyword plan go away? -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 7:27 Barry's Charts with Greg - 13:19 Take of the Week - 15:16 ICYMI - 17:06 Lightning Round Paid - 20:20 Lightning Round Organic - 27:25 Lightning Round Social - 35:33 Working Hard or Hardly Working - 41:54 Cool Tool - 45:40 Must Read Marketing Article of the Week - 46:33 Shooting the Heck - 49:47

On this week’s episode of Marketing O’Clock, Twitter Ads announces website conversion optimization and other cutting edge new features that you won’t believe! Plus, Elon says more people are flocking to Twitter than ever before and reports relying on GA4 data aren’t Looker(ing) great. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------  Intro - 00:00 NEWS - 8:46 Take of the Week - 16:45 ICYMI - 18:16 Lightning Round Paid - 22:35 Lightning Round Organic - 29:52 Lightning Round Social - 39:10 Data with Sarah - 43:35 Working Hard or Hardly Working - 49:00 Cool Tool - 52:01 Must Read Marketing Article of the Week - 53:13 Shooting the Heck - 55:38

It's Barry Schwartz like you've never seen him before! On a new episode of Marketing O'Talk, our own Greg Finn is sitting down to interview the self-proclaimed search geek and  founder of RustyBrick. In this episode, they discuss: -How SEO became Barry's passion -Why SEO is a difficult service to sell -Favorite projects he's worked on with RustyBrick -Tips for getting started in SEO reporting -How he keeps bias out of reporting -How Search Engine Land got its start -Favorite SMX memories -How Greg's interview skills stack up against Brian Williams

This week on Marketing O’Clock. B2B advertisers are (Linked)In for a Treat. New features and ad gormats are coming to the platform. Then New YouTube feature helps creators (a)fill(iate) in gaps in their income. Plus, is Google getting worse? Join us as we search for the answer.    New YouTube feature helps creators (a)fill(iate) in the gaps     Plus, is Google getting worse?  Join us as we search for the answer   -------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 3:36 Take of the Week - 14:33 ICYMI - 15:38 Lightning Round Paid - 17:09 Lightning Round Organic - 26:50 Lightning Round Social - 41:34 What the Heck - 48:33 Working Hard or Hardly Working - 51:21 Cool Tool - 53:31 Must Read Marketing Article of the Week - 54:46 Shooting the Heck - 57:29

This week on Marketing O’Clock, a new Search Console feature keeps tabs on Google Shopping listings, Google wants you to know your (suggested) audiences in Google Analytics 4, and a rumored new feature would help Google advertisers Bid repeat customers adieu. Plus, Apple is searching for a new Web Search chief.   **************************************************** Intro - 00:00 NEWS - 8:52 Take of the Week - 23:58 ICYMI - 25:03 Lightning Round Paid - 28:09 Lightning Round Organic - 35:16 Lightning Round Social - 44:55 Working Hard or Hardly Working - 52:11 Cool Tool - 53:48 Must Read Marketing Article of the Week - 54:46 Shooting the Heck - 57:32

This week on Marketing O’Clock, Google Ads advertisers were bugging out over a drop in conversions on November 3rd, the ELONgated story of the Twitter acquisition continues, and Only Fans who want to pay for content will be excited about Instagram’s new feature. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 4:48 Take of the Week - 23:53 ICYMI - 25:53 Lightning Round Paid - 28:23 Lightning Round Organic - 39:45 Lightning Round Social - 45:41 Working Hard or Hardly Working - 50:29 Cool Tool - 53:45 Must Read Marketing Article of the Week - 55:16 Shooting the Heck - 57:29

This week on Marketing O’Clock, Google Ads announced that they are removing similar audiences and they want you to replace them with features that aren’t similar at all. Plus, new Amazon ad formats are out for delivery and the show Musk go on as Twitter moves ahead after Elon’s acquisition. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 7:37 Take of the Week - 28:02 ICYMI - 30:02 Lightning Round Paid - 32:42 Lightning Round Organic - 46:06 Lightning Round Social - 56:04 Working Hard or Hardly Working - 1:01:49 Cool Tool - 1:03:06 Must Read Marketing Article of the Week - 1:03:49 Shooting the Heck - 1:05:45

This week on Marketing O’Clock, Google’s My Ad Center rolls out for people who want their ads to be a little less up close and personalized. Plus, Facebook announced new features for groups, we give live reactions to new PMax features, and YouTube’s new look feels more like TV… or a hip salad chain.    Subscribe to us on YouTube and fill out the form below to claim your free PMin Sticker!     YouTube.marketingoclock.com  https://forms.gle/mkR53PXdsohTBgWL9  ------------------------------------------------------------------------------------------------------------------------------------------------------   Intro - 00:00 News - 6:03 Take of the Week - 23:34 ICYMI - 29:21 Lightning Round Paid - 30:06 Lightning Round Organic - 45:49 Lightning Round Social - 56:43 Working Hard or Hardly Working - 1:07:16 Cool Tool - 1:08:38 Shooting the Heck - 1:11:56

This week on Marketing O’Clock, Google announced that they’ll be showing site names on mobile search results. Google also says they’re making ads more distinguishable than organic results (we disagree). Plus, YouTube ADds new formats, TikTok launches a Smart Performance that doesn’t involve dancing, brand new features for Facebook creators, and new evidence that some Google Ads match types might be going aBROAD.    Subscribe to us on YouTube and fill out this form to claim your free PMin Sticker!  YouTube.marketingoclock.com -------------------------------------------------------------------------------------------------------------   Intro - 00:00 NEWS - 7:00 Take of the Week - 23:27 ICYMI - 25:15 Lightning Round Paid - 28:27 Lightning Round Organic - 38:07 Lightning Round Social - 42:49 Working Hard or Hardly Working - 47:11 Cool Tool - 49:14 Must Read Marketing Article of the Week - 50:17 Shooting the Heck - 54:24

This week on Marketing O’Clock, Look(er) at me now! Google announced that they’re unifying their BI products under the Looker umbrella, which means Data Studio is getting a rebrand. Then, Google Ads is putting your money where their mouth is with new tools to actually test their recommendations before applying them to your campaigns. Plus, keywords, and topics, and placements, goodbye! Google is removing some targeting options from YouTube campaigns. Subscribe to us on YouTube and fill out the form below to claim your free PMin Sticker!     YouTube.marketingoclock.com - https://forms.gle/mkR53PXdsohTBgWL9 ------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 6:15 Take of the Week - 17:35 Lightning Round Paid - 19:40 Lightning Round Organic - 26:57 Lightning Round Social - 39:12 Working Hard or Hardly Working - 51:41 Cool Tool - 54:56 Must Read Marketing Article of the Week - 55:52 Shooting the Heck - 58:56

This week on Marketing O’Clock, read it and reap the conversions! LinkedIn Document Ads allow people to read your gated content without leaving the platform. Then, Twitter is getting vertical video and might finally be getting a new owner. Plus, Microsoft Advertising is throwing a ton of new features at advertisers to kick off the new month. All this and more digital marketing news! Subscribe to Marketing O’Clock on YouTube and fill out the Google form below to claim your free PMin sticker! YouTube.marketingoclock.com https://forms.gle/mkR53PXdsohTBgWL9 ------------------------------------------------------------------------------------------------------------------------------ Intro - 00:00 NEWS - 5:27 Take of the Week - 20:11 ICYMI - 22:26 Lightning Round Paid - 23:43 Lightning Round Organic - 32:40 Lightning Round Social - 46:41 Working Hard or Hardly Working - 54:05 Cool Tool - 57:07 Must Read Marketing Article of the Week - 58:43 Shooting the Heck - 1:02:01

This week on Marketing O’Clock,     Google hosted another Search On event and we’re breaking down all the announcements. Learn more about improvements to Google lens translate, the expansion of Multisearch, shopping updates, new ways to explore Google maps and everything (bagel purses) in between! Then, Algo(od) things must come to an end. Both the September 2022 Core Update and the September 2022 Product Reviews Update finished rolling out on September 26th.     Thank you to this week’s sponsor, Selzy! Selzy is the easiest way to start selling with emails and you can purchase a lifetime membership for just 49!   Link- selzy.marketingoclock.com ----------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 News - 8:33 ICYMI - 25:05 Lightning Round Paid - 26:46 Lightning Round Organic - 30:50 Lightning Round Social - 38:44 Cool Tool - 51:33 Must Read Marketing Article of the Week - 53:00

On this week’s episode of Marketing O’Clock, Google Ads’ new name for extensions is going to be a pain in the ass(et). Plus, if you thought Google wouldn’t launch more than one update at once, you were PRUven wrong this week. Catch up on this week’s digital marketing news with us!    Thank you to this week’s sponsor, Selzy!  Selzy is the easiest way to start selling with emails and you can purchase a lifetime membership for just 49! selzy.marketingoclock.com -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------  Intro - 00:00 News - 6:45 Take of the Week - 15:49 ICYMI - 17:01 Lightning Round Paid - 19:00 Lightning Round Organic - 32:43 Lightning Round Social - 48:45 Segment Segment - 57:22 Working Hard or Hardly Working - 1:00:15 Cool Tool - 1:02:12 Must Read Marketing Article of the Week-  1:03:13 Shootin the Heck - 1:07:16

On this week’s episode of Marketing O’Clock, Google’s helpful content update finished rolling out just in time for the September 2022 Core Update. Microsoft Advertising has a new feature that will give you maximum reach for minimum effort. Plus, (first) party people will love Google’s new first-party data controls, you can now get into Google Shopping without a feed, and why Google might rewrite your performance max descriptions.     Thank you to this week’s sponsor, Selzy! https://selzy.marketingoclock.com Selzy is the easiest way to start selling with emails and you can purchase a lifetime membership for just 49! ------ Intro - 00:00 News - 7:24 Take of the Week - 21:43 ICYMI - 24:42 Lightning Round Paid - 26:58 Lightning Round Organic - 39:39 Lightning Round Social - 45:36 Working Hard or Hardly Working - 50:46 Cool Tool - 53:05 Must Read Marketing Article of the Week - 54:28 Shooting the Heck - 59:32

On this week’s episode of Marketing O’Clock, whine and ye shall receive! An edit button is finally coming to Twitter! Then we talk about changes coming to the search query report in Universal Analytics and some Pintersting new product announcements from Microsoft Advertising. All this and much more digital marketing news on this week’s show.  Thank you to this week’s sponsor, Selzy! Selzy is the easiest way to start selling with emails and you can purchase a lifetime membership for just 49! selzy.marketingoclock.com

On this week’s episode of Marketing O’Clock, we don’t (yet) have a lot of helpful information about the Helpful Content Update, but there is more news to cover this week! Twitter Circle launched, but we’re not sure if we get the point. Plus, we’re excited about an update to Google Ads automated rules that was manifested by on of hour favorite listeners!

This week on Marketing O’Clock, S(E)O Help Me God! Google Announces Helpful Content Update and the SEO community responds. Then, Twitter and YouTube are pod-sitively optimistic about the future of podcasts, investing in new podcast features on their platforms. All this and more news on this week’s show!

On this week’s episode of Marketing O’Clock, TikTok shopping ads have been added to your cart! Join us as we checkout the new commerce ad offerings. Then, LinkedIn makes it easier than ever to know your audience with the new Audience Insights feature,  YouTube Shorts ads are coming, and Shopify Collabs unlocks a BRAND new revenue stream for influencers.

This week on Marketing O’Clock, audience insights, text overlays, and more! Discover all the changes coming to Google Discovery campaigns. Then, Advertisers are automatically opt(imiz)ed into new Google shopping ads titles and people were Searching for answers after a Google outage.

This week on Marketing O’Clock, Tag! You’re it! The new Google Tag is in the process of rolling out. Plus, can you feel those tremors? The July 2022 Product Review Update is also rolling out. Then, Google puts the "third" in "third-party", delaying the phase-out of third-party cookies for a third time.

This week on Marketing O’Clock, the Head of Instagram responds after some of Insagrams biggest stars cosIGn a petition to “Make Instagram Instagram Again”. Plus, it should come as no surprise that Instagram is rolling out new features for Reels and a new LinkedIn platform makes it easier to take care of business. -----------------------------------------------------  Intro - 00:00   📰  Main News -    Everyone is upset with Instagram - 9:51   Instagram Reels Upgrades & Boosted Reels - 18:30   🔥 Take of the Week - Anders Hjorth - 21:28   🔎 ICYMI - Joe Shmow - 23:20   ⚡ Lightning Round ⚡  Paid - 24:47  Organic - 33:02  Social - 42:05   ⚙️ Working Hard, or Hardly Working - 46:47   🛠️  Cool Tool - Disavow Lists-  51:30   🧠 Must Read Marketing Article of the Week - Andrea Cruz -  54:51   🎉  Shootin' the Heck - 56:59

On this week on Marketing O’Clock, creativity meets productivity in Google’s Ads Creative Studio. Plus, Instagram lets creators publish subscriber-only posts, YouTube Elects to update its political content policy, and Facebook will allow users to have multiple profiles. ----------------------------------------------------- Intro - 00:00  Main News -  Google Ads Creative Studio - 9:32 Instagram Subscriptions - 13:18 Google Revises Election Ads Policy for YouTube - 15:22 Meta Allows for Multiple Profiles - 17:02 Take of the Week - Rob Bettis -  20:49 ICYMI - Diogo A. da Silva - 23:08   Lightning Round Paid -25:56 Organic - 31:02 Social - 42:26 Working Hard, or Hardly Working - 49:50 Cool Tool - Loom -  52:31 Must Read Marketing Article of the Week - Glenn Gabe (OGGG) -  53:12   Shootin' the Heck - 55:11

This week on Marketing O’Clock, all things Musk come to an end…and we’re hoping the Twitter takeover drama comes to an end soon. Plus, we are overjoyed at the new accounts overview page in Google Ads Editor and New performance Max features still give you minimal control.   -------------------------    Intro - 00:00   📰  Main News -    Elon Musk Pulls Out From the Twitter Deal - 06:02   Google Ads Editor 2.1 - 9:50   Performance Max Location Updates (& More!)  - 14:15   🔥 Take of the Week - PPCKirk - @PPCKirk -  17:35   🔎 ICYMI - Jyll Saskin Gales - 21:15   ⚡  Lightning Round ⚡   Paid -23:29 Organic - 25:00  Social - 32:50   ⚙️ Working Hard, or Hardly Working - 38:36   🛠️ CoolTool - Loom -  40:40   🧠 Must Read Marketing Article of the Week - Dana DiTomaso -  42:03   🎉  Shootin' the Heck - 44:52

This week on Marketing O’Clock, Twitter’s new feature allows brands to animate a Tweet As You Like It (for a very high price) and Google Ads flips the script on scripts with new templates for advertisers. Plus, is a dedicated shopping feed in the bag for TikTok? Tune in for this and much more digital marketing news!   _______________ Intro - 00:00   📰  Main News -    Google Ads Scripts Library - 8:21   TikTok Shopping - 11:29   Twitter Branded Likes - 15:04    🔥 Take of the Week - Alex Harford - 18:40   🔎 ICYMI - Dario Zanoni - 20:46   ⚡  Lightning Round ⚡   Paid -23:09  Organic - 37:30  Social - 46:50   ⚙️ Working Hard, or Hardly Working - 1:02:38   🛠️ CoolTool - 52:03   🧠 Must Read Marketing Article of the Week - Glenn Gabe from GSQI 1:04:12   🎉  Shootin' the Heck - 1:06:35

This week on Marketing O’Clock, Flexible window options are a thing of (attri)beauty for TikTok advertisers, Twitter has big plan(ner)s for its ad platform, and Google Maps is rolling out new features atlas! ---- Intro: 00:00   Main News - TikTok Attribution Changes: 6:51 Twitter Campaign Planner: 9:19 New Google Maps Changes: 12:02 Take of the Week - Greg Finn, Runner up of Greg of the Year 2021 & 2020: 14:22 ICYMI - PPCGreg (Greg Kohler) shows you how to diagnose if an ad is showing in Google Ads:  15:37   Lightning Round Paid : 16:18 Organic : 32:22 Social : 40:18 Working Hard, or Hardly Working: 49:16 CoolTool: 52:03 Must Read Marketing Article of the Week: 54:23   Shootin' the Heck: 56:41

On this week's show Jess, Greg and Nicole talk about the big Twitter news, Twitter Nopes, I mean, Twitter Notes. Alos Elon Musk is having some (more) reservations about buying Twitter. We've got more PMax hot takes, some great resources for learning SEO and all of the news of the week followed by a rousing game of "Two Kinds of People" in the "Shootin' The Heck Aftershow".

This week on Marketing O’Clock, Bing wants you to Buy Direct from the SERPs, a leaked memo helps us discover Facebook’s future plans, we Explore new Google SERP features, and Microsoft Advertising needs to see some ID. Intro : 00:00 📰  Main News - Microsoft Bing is Building a New Retail Marketplace: 5:36 According to a Leaked Memo, Facebook is Changing its Algorithm to Take on TikTok : 7:29 Google Search Tests Explore Section : 12:44 Microsoft to Implement Advertiser Identity Verification : 16:08 🔥 Take of the Week - Rodney Ip from Google on PMax : 18:53 🔎 ICYMI - Facebook and Audio Ads in Google Ads : 22:08 ⚡  Lightning Round ⚡ Paid : 23:29 Organic : 32:40 Social : 44:34 ⚙️ Working Hard, or Hardly Working : 1:04:07 🛠️ CoolTool : 1:07:08 🧠 Must Read Marketing Article of the Week : 1:08:24 🎉  Shootin' the Heck : 1:11:29

This week on Marketing O’Clock, Yep, there’s a new search engine in town courtesy of Ahrefs. Plus, Meta goes back to Basic (Ads), TikTok has a trendy new discovery tool, Apple Search “taps” into a new pricing model, and LinkedIn announces a new Business Manager platform.   Intro : 00:00   📰  Main News -   Ahrefs Invests $60M in Building Creator-Friendly Search Engine, "Yep" : 8:41   Meta is Developing a New "Basic Ads" Product for Facebook : 12:41   TikTok Adds New Insights to its Creative Center Platform : 14:30   Apple Search Campaigns Shifting to Cost-Per-Tap Pricing Model : 17:10   LinkedIn Announces Business Manager : 19:00   🔥 Take of the Week - Google PPC Meme : 22:23   🔎 ICYMI - Keyword Search Volume Tweet : 23:55   ⚡  Lightning Round ⚡   Paid : 25:34   Organic : 38:38   Social : 48:08   ⚙️ Working Hard, or Hardly Working : 58:29   🛠️ CoolTool : 1:01:36   🧠 Must Read Marketing Article of the Week : 1:03:08   🎉  Shootin' the Heck : 1:05:29

This week on Marketing O’Clock rumors swirl that Apple is branching out with a new search engine to rival Google. Plus, Google will no longer serve ads for keywords until they’ve been reviewed and LinkedIn pulls back the curtain to give marketers a sneak peek at how their feed algorithm works. Intro : 00:00 📰  Main News - Google Ads Stop Serving Ads Until Reviewed : 9:01 Apple Expected to Tease New Search Engine at WWDC 2022 : 11:23 LinkedIn Provides Insight into How its Feed Algorithm Works : 13:46 Inside Search automation with Google Ads : 17:16  🔥 Take of the Week - Google Ads OptiScore Tweet : 23:01 🔎 ICYMI - A Reminder When Uploading Customer Data into Advertising Platforms : 24:02 ⚡  Lightning Round ⚡ Paid : 27:03 Organic : 39:30 Social : 47:35 ⚙️ Working Hard, or Hardly Working : 1:03:28 🛠️ CoolTool : 1:05:52 🧠 Must Read Marketing Article of the Week : 1:06:58 🎉  Shootin' the Heck : 1:12:49

This week on Marketing O'Clock, we cover all the updates from Google Marketing Live to the (p)Max! Everything you need to know from video ads in Discover, insight tab updates, ads in Shorts, and much more. Plus, Google May have released a new core update and all the digital marketing news from the week!   Intro : 00:00  📰  Main News -   Google Marketing Live Recap: 12:15 May 2022 Google Core Update : 29:43 🔥 Take of the Week - GML2022  TakeOff! : 32:26  Jon Kagan https://twitter.com/JonKagan/status/1529296312851517441  Amalia Fowler https://twitter.com/AmaliaEFowler/status/1529140758615207941  Harrison Hepp https://twitter.com/HarrisonJHepp/status/1529144185801932801  Julie Bacchini https://twitter.com/NeptuneMoon/status/1529148905388138508 🔎 ICYMI -  Andrew Lolk : 37:16 ⚡  Lightning Round ⚡  Paid : 39:43 Organic : 45:22 Social : 52:11 ⚙️ Working Hard, or Hardly Working : 58:48 🛠️ CoolTool : 1:01:24 🧠 Must Read Marketing Article of the Week : 1:02:42 🎉  Shootin' the Heck : 1:05:21

This week on Marketing O'Clock: Getting cold Tweet? Why Elon Musk might be reconsidering his Twitter takeover. Plus, UGC what’s new for brands on TikTok and all the digital marketing news you missed this week. Intro : 00:00 📰  Main News - Elon Musk Twitter Deal : 7:40 TikTok Branded Mission : 11:10 🔥 Take of the Week - Spooky Search Term Tweet : 14:44 🔎 ICYMI - What Brands Want from Agencies Thread : 16:18 ⚡  Lightning Round ⚡ Paid : 19:15 Organic : 26:22 Social : 36:56 ⚙️ Working Hard, or Hardly Working : 44:01 🛠️ CoolTool : 46:13 🧠 Must Read Marketing Article of the Week : 47:28 🎉  Shootin' the Heck : 50:21

This week on Marketing O'Clock, Google’s My Ad Center was the center of Adtention at Google I/O. Plus, Google’s digital marketing course is stuffed with bad advice and Responsive Display Ads go vertical. Intro : 00:00 📰  Main News - Google's My Ad Center lets Users Control their Ad Experience, Follow Brands : 8:39 Google's Digital Marketing Course Offers Bad SEO Advice : 14:00 Google's Responsive Display Ads go Vertical : 21:40 🔥 Take of the Week - Performance Max retail Adoption : 25:31 🔎 ICYMI - SpotifyAds Offering $125 Ad Credit : 28:08 ⚡  Lightning Round ⚡ Paid : 31:12 Organic : 37:23 Social : 50:27 ⚙️ Working Hard, or Hardly Working : 1:09:13 🛠️ CoolTool : 1:12:00 🧠 Must Read Marketing Article of the Week : 1:13:39 🎉  Shootin' the Heck : 1:18:44

This week on Marketing O'Clock, Has Twitter lost its edge? Twitter Circle allows you to show your Tweets to only close friends. Sounds familiar, right? Then, smart bidding and optimized targeting meet their (customer) match in Google Ads, And Microsoft Advertising is rolling out new auto-generated remarketing lists and certifications. Intro : 00:00 📰  Main News - Microsoft Advertising Rolling out Auto-generated Remarketing Lists & more : 6:16 Google to use Customer Match Lists for Smart Bidding : 10:25 Twitter Circle: Limit who can view your Tweets : 12:15 Microsoft Advertising has new Certification badges, levels, and a new learning center : 16:49 🔥 Take of the Week - Google Paid Search Analyst Tweet : 18:29 🔎 ICYMI - Give Nextdoor a Second Chance : 19:15 ⚡  Lightning Round ⚡ Paid : 21:04 Organic : 30:44 Social : 36:16 ⚙️ Working Hard, or Hardly Working : 46:09 🛠️ CoolTool : 48:23 🧠 Must Read Marketing Article of the Week : 49:26 🎉  Shootin' the Heck : 54:49

This week on Marketing O'Clock, PMax is trying to minimize remarketing, the Twitter takeover has taken over the news, and we tell you how Google Ads' upgraded extensions could impact your accounts. Intro : 00:00 📰  Main News - PMax Campaigns Gain New Customer Acquisition Goals : 10:17 Elon Musk strikes deal to buy Twitter for $44 Billion : 16:13 How the Google Ads Extensions Upgrade May Impact your Accounts : 25:18 🔥 Take of the Week - MER Tweet : 27:38 🔎 ICYMI - Account Inheritance Hygiene : 28:58 ⚡  Lightning Round ⚡ Paid : 30:50 Organic : 45:16 Social : 50:38 ⚙️ Working Hard, or Hardly Working : 58:52 🛠️ CoolTool : 1:00:40 🧠 Must Read Marketing Article of the Week : 1:01:28 🎉  Shootin' the Heck : 1:04:46

This week on Marketing O'Clock, brands will want to take advanTAGe of Instagram's new product tagging feature, the board of directors doesn't think musk bELONgs at Twitter, Google Analytics made a conversion migration tool 4 you, Google Ads lets you (custom) column what you want, and Pinterest's new partnership aims to Woo over more ecommerce brands. Intro : 00:00  📰  Main News -    Instagram Product Tagging : 5:33  Google Ads Custom Columns : 9:20  Elon Musk Offers to Buy Twitter : 13:43  Import UA Goals into GA4 : 20:27  Pinterest Announces New Partnership with WooCommerce : 22:00   🔥 Take of the Week - Rant on SEO for Blogs : 24:58   🔎 ICYMI - Exit a Negative Keywords List in Google Ads : 29:41   ⚡  Lightning Round ⚡  Paid : 31:25  Organic : 49:05  Social : 58:08   ⚙️ Working Hard, or Hardly Working : 1:11:20  🛠️ CoolTool : 1:12:43  🧠 Must Read Marketing Article of the Week : 1:13:53  🎉  Shootin' the Heck : 1:17:36

This week on Marketing O'Clock, instead of searching high and low, Google multisearch allows people search with images and text at the same time. Then, Google attempts to un-mix their signals about audience signals, a bugged turned off some advertisers Meta ads, and we have some Reely strong opinions about Facebook Reel overlay ads. Intro : 00:00 Google Multisearch : 6:26 Google Shares Deeper Audience Signals Insight : 9:28 Meta Bug Turns Off Some Facebook Ads : 15:14 Overlay Ads are Coming to Facebook Reels : 19:39 Take of the Week - SMX Advanced 2022 is Completely Free : 23:23 ICYMI - Google Impression Share Categorization Fix : 25:37 Lightning Round Paid : 27:05 Organic : 34:58 Social : 53:19 Working Hard, or Hardly Working : 1:07:06 Cool Tool : 1:09:59 Must Read Marketing Article of the Week : 1:10:37 Shootin' the Heck : 1:13:27

This week on Marketing O'Clock, we're feeling a little less mELONcholy about Twitter's outlook after a new addition to the board and exciting new ad formats. Plus, Microsoft's responsive search ads just got a little more veRSAtile. Intro : 00:00 New Twitter Ad Types : 5:26 Elon Musk Joins Twitter, is an Edit Button Coming? : 9:50 RSA Customizers Hit Microsoft Advertising : 16:06 Take of the week - Rand Fishkin: 18:27 ICYMI - Alban Brooke : 27:17 Lightning Round Paid : 29:21 Organic : 44:44 Social -  54:53 Working hard, or Hardly Working- 1:03:36 Cool Tool: 1:05:34 Must Read Marketing Article of the Week: 1:06:40 Shootin' The Heck: 1:10:25

On this week's episode of Marketing O'Clock, You can now find Twitter direct messages by searching for keywords. Plus, Google says "gURL bye!" to the URL parameter tool and we have an exciting host announcement! ------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00   📰 Main News -  Search Arrives on Twitter DMs - 5:39  Google To Kill the URL Parameter Tool - 8:35   🔥Take of the Week - Lily Ray - 12:30   🔎 ICYMI - Bryan Porter - 13:59   ⚡ Lightning Round ⚡  Paid - 17:27  Organic - 33:30  Social - 57:49   Segments Segment - 1:13:25   ⚙️ Working Hard or Hardly Working - 1:18:09   🛠️ Cool Tool - 1:20:08   🧠 Must Read Marketing Article of the Week - 1:21:23   🎉 Shootin the Heck - 1:23:50

On the latest episode of Marketing O’Talk, Greg and Shep are joined by PPC experts Menachem Ani and Chris Ridley to share the insights you need to maxter Performance Max campaigns in Google Ads. Learn what Performance Max campaigns are, where they can run, and the assets you can use to set them up. Plus, what you need to know before shopping and local campaigns “upgrade” to Performance Max this year and how to gauge success with minimal data.

This week on Marketing O'Clock, Meta takes ADVANTAGE of advertisers' trust as they rename their automated advertising tools. Then, TikTok's new feature is the same old Story and we've decided to call the latest Google update the PRU '22. All this and more digital marketing news from the week!  --------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News  Meta's new Advantage & Advantage+ Suite - 6:46     Google's Newest Product Review Update (aka the PRU22) - 9:58 TikTok Gets Stories - 14:00   🔥 Take of the Week -  Charles Farina - 17:22  🔎 ICYMI - Sam Tomlinson - 19:36  ⚡️ Lightning Round ⚡️  Paid - 20:58 Organic - 36:26 Social - 46:58  ⚙️ Working Hard, or Hardly Working? - 56:17  🛠 Cool Tool - Sitebulb Server - 59:59  🧠 Must Read Marketing Article of the Week - 1:02:28  🎉  Shootin’ the Heck - 1:05:55

Marketing O'Talk is back! Google announced that they will be sunsetting Universal Analytics in 2023, so we're joined by Cypress North's Sarah Burke to tell you what you need to know before switching to GA4. Sarah tells you about the good and bad of Google Analytics 4 in its current state and the privacy concerns that likely lead to the sunsetting of UA. Plus, what you can do to save your Universal Analytics data before it's gone forever and how to get started in GA4. Intro - 0:00  Google Universal Analytics (GA3 or Google UA) Is Going Away - 1:19  Google Analytics 4 Reaction and Thoughts - 1:58  What Is Missing From the Update? - 2:44  Why Google Announced the Update in March 2022 - 6:38  Advice For Anyone Not in GA4 Yet - 8:15  What Is Happening to the Data After July - 9:48  Other Options For Saving Your Data - 11:17  More Resources on the New Update - 12:40

This week on Marketing O'Clock, it's time to switch to Google Analytics 4! Google announced that they will be sunsetting Universal Analytics in 2023. Google and Microsoft have Wheely exciting new ad formats for automobile dealers. Then, Twitter has a new shopping beta that will allow sellers to showcase products on their profile.   ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News -  Google UA to be Sunset, Replaced by Google Analytics 4  - 8:50     Vroom, Vehicle Ads Have Arrived-  15:45 Twitter Launches Twitter Shops - 20:45 Update on Programmatic Gannett Ad Issues: 23:39  🔥 Take of the Week -  Sam Tomlinson - 30:11  🔎 ICYMI - Aj Wilcox - 32:31  ⚡️ Lightning Round ⚡️  Paid - 33:46 Organic - 48:36   Social - 1:04:00  ⚙️ Working Hard, or Hardly Working? - 1:15:36  🛠 Cool Tool - Sitebulb Server - 1:17:19  🧠 Must Read Marketing Article of the Week - 1:19:55  🎉  Shootin’ the Heck - 1:20:15

This week on Marketing O'Clock, Google is adding new UTM parameters for the first time in 15 years and Microsoft's new ad format is all business and all headshot. Plus, all the news you missed this week and we're introducing a "killer" new addition to the Marketing O'Clock Team!   ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News - Microsoft Professional Service Ads  - 9:40 New UTM Parameters for GA4 -  12:52  🔥 Take of the Week - Colin Slattery - 16:35  🔎 ICYMI - Andrea Cruz & Sam Kessenich -  17:55  ⚡️ Lightning Round ⚡️  Paid - 19:09 Organic - 29:30 Social - 45:17  ⚙️ Working Hard, or Hardly Working? - 59:59  🛠 Cool Tool - Sitebulb Server - 1:03:47  🧠 Must Read Marketing Article of the Week - 1:04:50  🎉  Shootin’ the Heck - 1:07:37

This week on Marketing O’Clock, the team is here once again to talk SHOP and inFORM you about the exciting new features coming to Web Stories. Plus, TikToks latest announcement scores a perfect 10 (minutes) for long-form lovers and Google Ads launches enhanced conversions for leads.   ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00   📰  Main News - Google Enhanced Conversions for Leads Are Here  - 5:45  TikTok Adds 10 Minute Videos - 8:37  Shopping & Leads Arrive For Google Web Stories -  12:07   🔥 Take of the Week - @humanprosperity - 16:40   🔎 ICYMI - Brett Westerman -  18:13   ⚡️ Lightning Round ⚡️  Paid - 1 9:32  Organic - 28:43  Social - 48:26   ⚙️ Working Hard, or Hardly Working? - 56:13   🛠 Cool Tool - Shelley Walsh - 58:56   🧠 Must Read Marketing Article of the Week - 1:00:19   🎉  Shootin’ the Heck - 1:02:21

This week on Marketing O'Clock, Microsoft Advertising rolls out auto-appLIED recommendations under the guise of helping customers. Plus, Google introduces a new Shopping Experience Scorecard, Facebook launches some Reel-y unique ad formats that we hope "stick" around, and Google is Tri-ing us with the Golden Triangle. --------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News - Microsoft Ads Auto-Applied Recommendations - 05:03 Google Merchant Shopping Experience Score Card  - 09:57 🔥 Take of the Week - Reeva Cutting - 13:19 🔎 ICYMI - Joe Speiser - 15:50 ⚡️ Lightning Round ⚡️ Paid - -19:49 Organic - 30:48 Social - 40:11 ⚙️ Working Hard, or Hardly Working? - 54:57 🛠 Cool Tool - 56:37 🧠 Must Read Marketing Article of the Week - 57:50 🎉  Shootin’ the Heck - 59:56

This week on Marketing O’Clock, advertisers will soon face an Android void as Google announces they will stop tracking users across apps. Google Ads also announced that they’ll be extending their use of automated extensions. Plus, Tiktok extends video length to up to 5 minutes for more users and YouTube tries (and fails) to fit a long list of innovations in a Short.   ---------------------------------------------------------------------------------------------------------------------------   Intro - 00:00     📰 Main News -       Android To Remove Cross-App Tracking IDs - 06:43  TikTok is Testing 5 minute videos - 08:45  Are NFTs Coming To YouTube?- 12:20  More Auto-Recommendations For Google Ads - 19:43   🔥 Take of the Week  Eli Schwartz - 22:24   🔎 ICYMI  PPCGreg (PPC Greg) -23:54   ⚡️ Lightning Round ⚡️    Paid - 27:15  Organic - 48:35  Social - 58:20   ⚙️ Working Hard, or Hardly Working? - 1:10:52   🛠 Cool Tool - 1:12:50   🧠 Must Read Marketing Article of the Week - 1:13:54    🎉  Shootin’ the Heck - 1:15:26

This week on Marketing O’Clock: Buyers, be aware! Google’s new Buying Guide is less of a guide and more of content farm. Advertisers wish they could unsubscribe from some performance max placements and ad formats. Plus, we are hoppy to report that Mozilla and Meta might have a new IPA on tap and more marketing news from this week.    ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00    📰 Main News -     Google Tests Buying Guides In The Mobile SERPs - 5:19    Concerns with Emails & Video On Google Performance Max - 10:44    Meta's Answer to the Privacy Preserving Problem - 15:00     🔥 Take of the Week - Jonas Sickler - 19:29    🔎 ICYMI - Ryan Jones (@RyanJonesSEO) -21:50    ⚡️ Lightning Round ⚡️   Paid - 23:29  Organic - 37:49  Social - 49:03    ⚙️ Working Hard, or Hardly Working? - 58:49    🛠 Cool Tool - 1:01:26    🧠 Must Read Marketing Article of the Week - 1:02:39    🎉  Shootin’ the Heck - 1:04:44  ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, Google Ads will automatically "upgrade" Smart Shopping and Local Campaigns to Performance Max during the summer of '22. Plus, Howdy Partner! Google launches the new Partners Program for advertisers and the Search Console URL Inspection API.    ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00   📰 Main News -      Google Ads: Performance Max to Replace Local and Smart Shopping - 5:00   Google Launches New Search Console URL Inspection API  - 10:02  Revised Google Ads Partners Program Relaunches - 15:07    🔥 Take of the Week - Brett Bodofsky - 19:41   🔎 ICYMI - Shaun Elley - 20:38   ⚡️ Lightning Round ⚡️   Paid - 22:26 Organic - 31:23 Social - 45:00   ⚙️ Working Hard, or Hardly Working? - 52:13   🛠 Cool Tool - 54:50   🧠 Must Read Marketing Article of the Week - 55:57   🎉  Shootin’ the Heck - 58:59 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O’Clock, our first Topic(s) of discussion is Google’s latest interest targeting test, followed by the new  indexifembedded robots tag. Plus, we think Instagram's new plan for Remixes may have you REthinking your video content and TikTok hopes their new features will convince you (or your avatar) to join. All this and much more digital marketing news!   --------------------------------------------------------------------------------------------------------------------------- Thank you Ahrefs for sponsoring this episode. Try Ahrefs Webmaster tools for free today! Join the Marketing O'Clock Community on Discord. Subscribe to the Marketing O'Clock Newsletter for the links to every article we cover. Listen to Marketing O'Playlist _______________________________________________________________________________ Intro - 00:00  📰 Main News -     Google is killing FLoC - 5:35  Everything you need to know about indexifembeded - 9:30  Remixing Reels Remixes - 12:23 Tik-Tok Improvements - 15:05   🔥 Take of the Week - Julie Bacchini  20:40  🔎 ICYMI - Andrew Lolk -23:11  ⚡️ Lightning Round ⚡️   Paid - 24:42 Organic - 42:25 Social - 1:01:39  ⚙️ Working Hard, or Hardly Working? - 1:07:40  🛠 Cool Tool - 1:09:45  🧠 Must Read Marketing Article of the Week - 1:11:01  🎉  Shootin’ the Heck - 1:13:20 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O’Clock, you won’t BILLieve the new name elected officials gave performance advertising in proposed legislation. Plus, is Google Analytics illegal in Austria? Then, we tell you everything you need to know (and what you should forget) from the Google Ads Expert Series and we 100% subscribe to Instagram’s latest test. All this and a whole lot more digital marketing news on a very fast news week!    ---------------------------------------------------------------------------------------------------------------------------  Thank you Ahrefs for sponsoring this episode. Try Ahrefs Webmaster tools for free today! Join the Marketing O'Clock Community on Discord.  Subscribe to the Marketing O'Clock Newsletter for the links to every article we cover.  Listen to Marketing O'Playlist _______________________________________________________________________________ Intro - 00:00  📰 Main News -     Surveillance Advertising To Be Banned? - 5:32  Is Google Analytics Illegal? - 9:54  Instagram Subscriptions - 16:23  Google Ads Welcome to 2022 - 22:22   🔥 Take of the Week - PPC Reddit on Google Ads NFTs  34:02  🔎 ICYMI - Amalia Fowler -37:36  ⚡️ Lightning Round ⚡️   Paid - 41:04 Organic 53:44 Social - 1:04:19  ⚙️ Working Hard, or Hardly Working? - 1:16:12  🛠 Cool Tool - 1:17:01  🧠 Must Read Marketing Article of the Week - 59:52  🎉  Shootin’ the Heck - 1:19:37 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, we have to give Google Ads *credit*, their new promotion might convince us to stay on as Google Partners. Plus, Google Analytics 4 now lets you change your default attribution model and Microsoft Advertising is making improvements to shopping campaign reporting.    ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News -     You Can Now Change Your Google Analytics Attribution Model - 8:27  Google Partners Program Updates - 12:47  Microsoft Advertising Shopping Enhancements - 17:54     🔥 Take of the Week - Julie Bacchini  18:14    🔎 ICYMI - Chris Ridley -22:36  ⚡️ Lightning Round ⚡️   Paid - 26:27 Organic 39:36 Social - 50:08  ⚙️ Working Hard, or Hardly Working? - 56:46  🛠 Cool Tool - 59:14  🧠 Must Read Marketing Article of the Week - 59:52  🎉  Shootin’ the Heck - 1:02:43 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, we're keeping you (re)posted on new features coming to TikTok, the new Chrome 97 allows you to record interactions on your site, and your Instagram feed is about to get a whole lot less familiar. Plus, PBR is reASSessing their social media strategy after some controversial Tweets went viral.    ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News  -TikTok Reposts Have Arrived -  7:34  Google Chrome Recorder - 13:00  Instagram Feed Order Updates 14:47 🔥 Take of the Week - SEOGoddess -  18:14    🔎 ICYMI - Jyll Saskin Gales - 22:09  ⚡️ Lightning Round ⚡️   Paid - 24:26 Organic 29:42 Social - 49:10  🤢 WTH - 55:41  ⚙️ Working Hard, or Hardly Working? - 59:41  🛠 Cool Tool - 1:01:30  🧠 Must Read Marketing Article of the Week - 1:02:45  🎉  Shootin’ the Heck - 1:04:52 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, Meta Ads has a new campaign objective experience and a new unnecessary acronym for the new year. Plus, placement exclusions make a smart addition to Google Ads smart shopping campaigns, but should marketers get used to this feature? Then, we're breaking down the best and worst of digital marketing in 2021 during the third annual Clockscar awards!  ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00   📰 Main News -   Meta Ads Gets A New Look -  5:20   Are Smart Shopping Placement Exclusions Here? - 9:18   🔥 Take of the Week -  11:59   🔎 ICYMI  -14:21   ⚡️ Lightning Round ⚡️   Paid - 15:35  Organic 21:06  Social - 32:21   ❓ WTH - 36:46   ⚙️ Working Hard, or Hardly Working? - 39:45    🛠 Cool Tool - 42:21   🧠 Must Read Marketing Article of the Week - 43:28   🙌  2021 Clockscars - 44:25   🏆  - Biggest Win of the Year - 46:17  🏆  - Biggest Loss of the Year - 47:55  🏆  - Most Copied Feature - 48:37  🏆  - Biggest Drama - 49:27  🏆  - Best Named Update -  50:30  🏆  - WTH of the Year - 52:42  🏆  - Biggest Platform Fails - 52:42  🏆  - Rant of the Year - 01:02:56  🏆  - Best Ads Follow - 01:14:54  🏆  - Best PPC  Follow - 01:15:52  🏆  - Best Organic Follow - 01:16:36  🏆  - Best SEO Follow - 01:17:25  🏆  - Take of the Year - 01:18:10  🏆  - Greg of the Year - 01:22:51  🏆  - BBF of the Year- 01:24:41   ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

Yule love this week's episode as Jess and Greg cover some huge programmatic news from Microsoft, and discussing Reddit's HO HO IPO. We also cover all of the digital ad news of the week along with all the marketing and social stories that you need to know.     ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News -   Microsoft Bolsters Programmatic Offerings with Acquistion of Xandr -  7:34  Reddit Going Public? - 10:33  🔥 Take of the Week - Justin Borge -  13:55  https://twitter.com/BorgeClooney/status/1471587738629591052  🔎 ICYMI - Sam Kessenich -14:50  ⚡️ Lightning Round ⚡️   Paid - 16:33 Organic 24:18 Social - 46:40  ⚙️ Working Hard, or Hardly Working? - 54:14 🛠 Cool Tool - 56:04  🧠 Must Read Marketing Article of the Week - 57:19  🎉  Shootin’ the Heck - 59:57 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, YouTube is gifting creators this holiday season with a slew of new features. Our team tells you what you need to know about new auto-chapters, analytics, Shorts remixes, subscription collections, & more! Plus, #PPCchat weighs in on the good and the bad of performance max campaigns (AKA PMax) and more digital marketing news you need to know!    ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News -    New YouTube Creator Features for December -  7:34  🔥 Take of the Week - Amelia Fowler -  14:28  https://twitter.com/AmaliaEFowler/status/1468719040029814786  🔎 ICYMI - Eric Farmer -16:40  https://twitter.com/ericdfarmer/status/1469351889049305089?t=SaMfpgbXpCIEakizCwjeqg&s=09    ⚡️ Lightning Round ⚡️   Paid - 19:29 Organic 34:54 Social - 49: 50   ❓ WTH - 59:39  ⚙️ Working Hard, or Hardly Working? - 01:03:19  🛠 Cool Tool - 01:05:08  🧠 Must Read Marketing Article of the Week - 01:06:26  🎉  Shootin’ the Heck - 01:08:14 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, desktop placements are no longer out of the picture for Google Ads image extensions. Google rolls out another Product Review Update just in time for the holiday season, but are their intentions naughty or nice? Plus, We Qwant to tell you about our new favorite search engine and Google released another uplifting misleading video to review the year in search. Intro - 00:00 📰 Main News - 7:42 Google Ads Image Extensions Are Rolling Out To Desktop 7:44 Google December Product Review Updates - 12:30 🔥 Take of the Week - via Jared McKiernan  - 16:23 🔎 ICYMI - via Miranda Akins - 17:39 ⚡️ Lightning Round ⚡️ Paid - 18:56 Organic 37:45 Social - 50:04 ⚙️ Working Hard, or Hardly Working? - 01:02:50 🛠 Cool Tool - PlePeper Local Tool  - 01:05:03 🧠 Must Read Marketing Article of the Week - Annie Cushing (the real Annielytics) A Marketers Guide To Using Regex In Search Console - 01:06:14 🎉  Shootin’ the Heck - 01:07:30 --------------------------------------------------------------------------------------------------------------------------- #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, the YouTube Creators Team announced a Content Gap feature and other new insight tools for creators, but the real gap exists in the insights themselves. Google Ads issued service adjustments for accounts that were impacted by an issue with shopping campaigns in November. Plus, Jack Dorsey and his beard are stepping down as CEO of Twitter and all the digital marketing news you missed this week.   *video work as mentioned on the show* https://www.youtube.com/watch?v=ydWO9m8ZIpY  https://www.youtube.com/watch?v=pOvZFqhjnUY  https://www.youtube.com/watch?v=1Uc5Pumgatg  https://www.youtube.com/watch?v=edfXHGJXe0g  ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News - 8:20  How To Get Google Ads Shopping Credits 8:24  YouTube Content Gaps & Search Insight Updates - 10:40  Twitter's Jack Dorsey Steps Down - 16:56  🔥 Take of the Week - via Sarah Burke - 22:10  🔎 ICYMI - via Akvile DeFazio - 26:54  ⚡️ Lightning Round ⚡️   Paid - 28:16 Organic 40:30 Social - 50:08  ⚙️ Working Hard, or Hardly Working? - 58:42  🛠 Cool Tool - Advertools URL Structure Analysis Tool - 01:00:11  🧠 Must Read Marketing Article of the Week - WhiteSpark's Local SEO Ranking Factors for 2021 - 01:00:48  🎉  Shootin’ the Heck - 01:02:24---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

On this week's Marketing O'Clock Jess, Shep & Greg cover some podtastic new ad options from Spotify, some insights into the Google Ads features and the array of presents under the tree for YouTube Creators. Also, Google Ads wants you to create campaigns in the app (DON'T!), we may see better reporting for RSAs, Search Console gets a drippy new upgrade, everyone is fleeing far far away from AMP, we play a rousing game of Barry's Charts with Greg, and oh - put #30 #hashtags #on #all #of #your #posts.  All this plus the #digitalmarketing news of the week   ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News - 5:00 Spotify Self Serve Podcast Ads 5:52  New Google Ads Insights - 8:36  YouTube Upgrades For Content Creators - 14:54  🔥 Take of the Week - 19:20  🔎 ICYMI - 20:00  ⚡️ Lightning Round ⚡️   Paid - 21:26 Organic 35:02 Social - 46:18  ⚙️ Working Hard, or Hardly Working? - 01:00:00  🛠 Cool Tool - 01:02:30  🧠 Must Read Marketing Article of the Week - 01:03:50  🎉  Shootin’ the Heck - 01:05:3 1---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock's 201st episode, we cheer for new Google Experiments that dodge the draft process! Also, Facebook/Meta is enhancing shopping in Groups, while Google went full Lucy & the Football with a new Algo update that you WON'T believe. Our Queen Julie Bacchini poured on so much salt that she earned a new nickname. Plus we release a new segment "Digital Marketing Jokes" where we source the best digital marketing jokes of the week and read live. All this plus the #digitalmarketing news of the week  ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News - 6:00  Google Ads Customer Match Updates - 6:10  Google November 2021 Core Updates - 9:45  Facebook Groups Gets Shoppy - 14:55  Google Ads Experiments Gets An Upgrade - 18:02  🔥 Take of the Week - 20:15  🔎 ICYMI - 23:36  ⚡️ Lightning Round ⚡️   Paid News - 26:30 Organic News - 41:50 Social News - 56:24  ⚙️ Working Hard, or Hardly Working? - 01:11:00  🛠 Cool Tool - 01:13:00  🧠 Must Read Marketing Article of the Week - 01:14:35  🎉  Shootin’ the Heck - 01:15:46 #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, we celebrate our 200th episode! Rest in peace to Google My Business, as it will now be called Google Business Profile and is becoming a whole lot more difficult to manage. Facebook announces the removal of detailed targeting options deemed sensitive. Twitter Blue is now available in the US, but Greg wishes he could unsubscribe. All this and much more! 

This week on Marketing O' Clock, our friend Performance Max is finally out of beta, just in time for FACEBOOK's rebrand to Meta! Plus, we try to wrap our heads around Google Ads' new conversion goals and share insider info on how a Minor Google Ads policy change is majorly backfiring in the EU.

This week on Marketing O'Clock, the team discusses all the legal drama surrounding Google and Facebook. We break down the allegations that surfaced from the massive Facebook document release and unredacted filings from a lawsuit against Google. Plus, Facebook wants you to know they really care about small businesses, so we also cover the new features announced this week. All this and much more!

This week on Marketing O'Clock, the team discusses Google rolling out continuous (not infinite) scroll. Facebook announces that they are hiring 10,000 in the EU to help build the metaverse, and we also help Mark Zuckerberg come up with some new names for the Facebook rebrand. Plus, Twitter is testing a new in-conversation ad format. All that and much more!

This week on Marketing O’Clock, Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. Plus, the team breaks down Rand Fishkin’s latest article: What if Performance Advertising is Just an Analytics Scam?

On this week's show, the team has BIG news at the top, then Shep, Jess, Mark and Greg cover a new Budget Report from Google Ads (and a few fatal flaws within), the 60 Minutes and 7 Hours from the week when Facebook dominated all the news. Lastly the gang covers Facebook's new ad reach estimates and the noticeable range gap included. From there PPCGreg's Twitter spice dominated the ICYMI and the Take of the Week. After a very news-heavy lightning round the team gives mark an audio present to walk out to.

On this week's episode of Marketing O' Clock, Google has the team in a tizzy as they update keyword matching, and offers some really bad blanket advice regarding match types. Google also announced that data-driven attribution will now be default. Plus, Facebook is launching Reels on iOS and Android in the US.

This week on Marketing O’Clock, Google reveals Advertiser Pages as the next part of their efforts to make ads more transparent. Facebook announces updates for businesses, including changes to Click-to-Message Ads and a change that we are personally invested in. Google also rolls out new automobile search features that have the auto industry up in arms.

The Spring and Summer of 2021 were truly unprecedented algorithmic times for Google. So, the Marketing O’Clock team talks to the best and brightest in SEO to discuss the impact across sites, verticals, and the web as a whole.  Our SEO experts are: Lily Ray: Senior Director of SEO and Head of Organic Research at Amsive Digital Glenn Gabe: SEO consultant at G-squared interactive Greg Finn: Partner at Cypress North and Marketing O’Clock cohost First, Google announced Core Web Vitals and the Page Experience Update. Then, in the months ahead of the rollout, they seemed to drop one update after another. With all these fluctuations, how can SEOs even begin to assess the impact on site performance? We break down all the updates from recent months:April 8: Product Reviews Update June 2: Core Update June 15: Page Experience Update starts rolling out June 23: Spam Update (Part One) June 28: Spam Update (Part Two) July 1: Core Update July 26: Link Spam Update (took until Aug 24 to fully roll out) Sep 2: Page Experience Update finished rolling out (with News changes to finish within the following week.) Plus, our experts tell you what you need to know about the changes in Google’s Web Titles and share advice for surviving and thriving across future core updates.

Show Description: On this week's episode of Marketing O'Clock, a long-lost friend is back as Google now (kinda) showing more data in Search Terms reports. Facebook unveils their Facebook Stories, a smart glasses collaboration with Ray-Ban. Plus, Google also announces that Standard Display and Smart Campaigns into one campaign type.

This week on Marketing O’Clock, Microsoft introduces Video Ads and Optimization Scores in the September product update. Twitter draws ever closer to incorporating shopping, as eCommerce experiments reach next stages. Plus, Microsoft introduces their own news aggregator, with a name that just rolls off the tongue: Microsoft Start.

This week on Marketing O'Clock, the team breaks down Google’s announcement that it will be phasing out ETAs in favor of Responsive Search Ads. LinkedIn announces that it will be getting rid of its stories feature. Plus, Super Follows are finally here on Twitter.

This week on Marketing O’ Clock, Google Ads announces that marketers will soon have the ability to adjust conversion values for smart bidding. Reels are being tested on Facebook in the U.S. Plus, SEOs are up in arms as the Google search title tag chaos continues.

Join us for Marketing O'Talk as our guests discuss the realities of PPC advertising in 2021. PPC experts share how digital marketing demand has changed a year and a half into the pandemic. Plus, strategies to combat bad close variant matching, new features they are loving (and hating), and how to safely test automation in your accounts.Meet our lovely guests: Julie F. Bacchini:  President, Neptune Moon. #PPCChat moderator Anastasia Sorokina:  Associate Director of SEM, Stella Rising Mark Saltarelli:  Digital Marketing Manager, Cypress North. Marketing O'Clock cohost.

This week on Marketing O’Clock, LinkedIn announced a new rating and review system for user profiles. The team discusses the brief disappearance of Google Ads search queries in Google Analytics. Plus, YouTube introduces new features to improve the platform search experience.

This week on Marketing O’ Clock, Google Ads search terms (briefly) come out of hiding, and Tik Tok has a totally original stories feature. Plus, Facebook is developing new privacy-focused ads.

This week on Marketing O’ Clock, Microsoft Ads announces a ton of new features, including Target Impression Share bidding, Dynamic Location extensions, and automated Multimedia extensions. Then, Mark breaks down why digital advertising costs are going up across the board due to unexpected second quarter gains. Plus, Google Ads Editor v1.7 adds support for Hotel ads and lead form extensions.

This week on Marketing O'Clock, Google has a new About This Result panel that will allow users to see why the engine gave them the results it did. Image Extensions are being seen on desktop, and finally, Google has announced an addition to their summer onslaught of algorithm changes, the Link Spam update.

This month on Marketing O’ Talk, Shep sits down with Sarah Burke, Christina Brodzky, and Anna Shutko to talk digital marketing reporting, data, analytics, and all things nerdy. Find out why data reporting and analysis matters, as well as some tips from the experts on using data effectively.

This week on Marketing O' Clock, Google is cracking down on ad policy violations with a new three strikes and you're out system. We REALLY hope they can do a better job at accurately calling out violations before it rolls out in September, 2021.  Then, YouTube rolls out premium subscriber-only live chats and polls. Plus, TikTok launches Spark Ads, giving brands the ability to retroactively sponsor trending content.

This week on Marketing O’ Clock, the summer go core updates continues as the Google July 2021 Core Update roll out is finally complete. Plus, Twitter tells fleets to fly home, the temporary tweet feature will be removed August 3rd.

This week on Marketing O' Clock, Microsoft announces a new responsive ad format for search called Multimedia Ads. Google rolls out the cleverly named July 2021 Core Update, and some data indicates that TikTok is well on its way to world domination (of video platforms). Plus, Facebook announces a new thread option that will allow public officials to provide updates on previous posts.

This week on Marketing O'Clock, Google announces that they won't be burning the cookies yet, as Google Chrome is delaying the planned 3rd party cookie phase out until 2023. Google has also decided to give spammers a taste of their own medicine, dropping two search spam algorithm updates within a week. Finally, Facebook announces a free newsletter platform creatively named Bulletin.

This month on Marketing O' Talk, digital marketing experts share essential tools for Google Ads, Microsoft Advertising, & more! Christine Zirnheld and Greg Finn are joined by Andrea Cruz and PPGreg to talk about Google tools like keyword planner, Google Ads Editor, and Data Studio. Plus, the bunch discusses some standout third-party tools you'll go bananas over, from research tools like Scrapebox and Semrush, to landing page tools like Microsoft Clarity and Hotjar. Listen to learn all the tools you need to move your accounts in the ripe direction.

This week on Marketing O’ Clock, the audio l̶a̶n̶d̶s̶c̶a̶p̶e̶ soundscape is getting even more crowded as Spotify announces Greenroom and Facebook launches Live Audio Rooms. Google rolls out a slew of new features for Small Business Week, including simplifying YouTube ad creation for SMBs and adding the ability to edit your GMB profile right from search. Plus, Google announces Ads Creative Studio, an ad creation tool and asset library which incorporates tools like Director Mix and and Dynamic Display.

This week on Marketing O'Clock, it's love at first Insight when Google Analytics and Search Console data come together for new Search Console Insights. Plus, Amazon websites are going to block Google's FLoC, new reports are here 4 marketers in Google Analytics, and Shop Pay is available to all shoppers on Facebook and Google, regardless of whether the merchant is a Shopify retailer.

This week on Marketing O'Clock, email marketers will want to unsubscribe from Apple's Mail Privacy Protection feature. Twitter finally releases the Twitter Blue subscription service, and we break down all the cool (and uncool) new features. Plus, Moz is acquired by iContact and we take a look at the effects of the June 2021 Core Update.

We’re coming at you live with all the latest Google Marketing Live News! Performance Max campaigns are expanding to more advertisers, image extensions are out of beta, and much more. Google announces the creatively named June 2021 Core Update (and the July 2021 Core Update, too). Plus, Microsoft introduces a unified campaign management hub that includes Google and social platforms.

Snap gets it crackling and popping with announcements at their second partner summit, including some not so fashionable AR Goggles and new public profiles for businesses. LinkedIn debuts the new Event Ad type and Event Analytics tool to go with it. Plus, Google quietly revealed new monthly spend limits.

On Marketing O'Talk, we're joined by PPC experts Pamela Lund, Kirk Williams, and Cole Soldwisch to talk about Google's Smart Shopping campaigns. Learn how to structure smart shopping within your account, how to optimize campaigns, reporting hacks, and more!

I/Only hope you’re ready for all of this I/O news. Google announces a huge expansion of their partnership with Shopify, as well as some new Google Photos integrations with Lens. Google also announces their new breakthrough Language Model for Dialogue Applications (LaMDA) to our mixed opinions. Plus, Pinterest debuts Idea Pins, a versatile take on the Story Pins launched last year.

This week, Twitter (kinda) drops the infamous mobile crop. Yelp announces custom location-based targeting for businesses along with some other goodies. We also dive all the way into the new Youtube Shorts creation tools and make big plans to make big money with the Youtube Shorts $100M creator fund. 

Twitter adds a new ticketing feature and the ability to schedule a Space in its new audio rollout. We’ve got you covered on the latest Microsoft Ads update as it debuts even more new features including updates to phrase match and new ad formats. Plus, TikTok tries its hand at a new lead generation ad format.

Apple’s iOS 14.5 is APPealing to privacy advocates and APPalling to some digital advertisers. We’re here to tell you everything you need to know about the update. Plus, Spotify has a new podcast subscription service that makes Apple look like Scrooge McDuck and Google seemingly has a local car inventory search in development.

This week we're breaking down all of the new features coming to Microsoft Advertising and a new Facebook feature that sounds familiar. Plus, Google is making advertisers' lives a lot easier with dynamic placement exclusions and a lot harder with "simpler" bid strategy organization.

John Lee from Microsoft Advertising announces exciting new features coming to the Microsoft Audience Network including video ads, Facebook campaign import, and more! We are joined by John and agency experts to break down what you need to know and opportunities for Microsoft Advertising.