Marketing O'Clock - Digital Marketing News

The Good, the Bad, and the Google-ly. Google Unleashes The Search Generative Experience Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/

On this week’s episode of Marketing O’Clock, we cover all you need to know about Google’s Search Generative Experience. Whether that be what’s good under the hood, what bad, or what’s Goougly about the tool. -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:29 Take of the Week - 21:53 ICYMI - 22:41 Lightning Round Paid - 23:14 Lightning Round Organic - 32:56 Lightning Round Social - 41:13 WTH - 45:27 Working Hard or Hardly Working - 47:40 Cool Tool - 49:52 Must Read Marketing Article of the Week - 50:50 Shootin the Heck - 54:13

recAIpping AIll the hAIppenings AIt Google mAIrketing lAIve 2023 #google #gml #googlemarketing Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, AIre you ready for our #GML2023 recap? We’re covering AIll the important highlights from the event. Plus, ready to shake things up and have our first-ever salt off? It's going to be an 'asSAuLT' of takes with a pinch of friendly competition. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 6:46 Take of the Week (Salt Off) - 28:09 Lightning Round Paid - 35:17 Lightning Round Organic - 38:05 Lightning Round Social - 43:04 Working Hard or Hardly Working - 49:13 Cool Tool - 52:02 Must Read Marketing Article or the Week - 53:10 Shootin the Heck - 55:04

Bring Down The Velvet Hammer | Musk Makes Room for the New Twitter Chief

#Twitter

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, guess we’ll just have to NB-C if Twitter’s new CEO can repair their relationship with advertisers. Plus, it looks like ad blockers are feeling a bit blocked from YouTube. Also, Microsoft is really Bing-ing it on with their new chat features.

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Intro - 00:00 NEWS - 5:31 Take of the Week - 15:29 ICYMI - 17:08 Lightning Round Paid - 18:58 Lightning Round Organic - 25:03 Lightning Round Social - 34:29 Working Hard or Hardly Working - 42:13 Cool Tool - 45:04 Must Read Marketing Article of the Week - 45:50 Shootin the Heck - 47:48

Old McDonald Had a BARD, E I E Google I/O

Old McDonald Had a BARD, E I E Google I/O #Google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, has anyone checked in on Meta recently? They ARe doing weird things over there. Plus, Microsoft Ads unveils an API-tastic ad format for chat-savvy publishers to monetize their site or app. Also, the recap of Google I/O and their overflow of search news. ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:28 Take of the Week - 23:06 ICYMI - 25:09 Lightning Round Paid - 26:31 Lightning Round Organic - 36:54 Lightning Round Social - 46:10 Working Hard or Hardly Working - 55:26 Cool Tool - 57:09 Must Read Marketing Article of the Week - 58:38 Shootin the Heck - 1:00:46

Save the Data! Google Gets Cold Feet, Saves Universal Analytics Historical Data Until July 1, 2024 #Google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/

On this week’s episode of Marketing O’Clock, U gott A download your Universal Analytics data before July 1, 2024. Plus, is Microsoft’s newest ecommerce campaign one size fits all? Also, YouTube certainly didn’t ‘short’ themselves with their newest Video Reach feature. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 7:08 Take of the Week - 14:47 ICYMI - 16:46 Lightning Round Paid - 18:21 Lightning Round Organic - 23:15 Lightning Round Social - 34:48 WTH - 48:30 Working Hard or Hardly Working - 50:23 Cool Tool - 52:49 Must Read Marketing Article - 53:48 Shootin the Heck - 56:55

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, Meta Ads is glitching out of control! Advertisers might be surprised to see how much they spent on the platform last weekend. Plus, you better ‘check’ on what’s going on with Twitter and their verification badges. Also, YouTube’s newest ad unit will be music to the ears of the Gen-Zers. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Intro - 00:00 NEWS - 6:47 Take of the Week - 21:53 ICYMI - 22:57 Lightning Round Paid - 23:51 Lightning Round Organic - 24:53 Lightning Round Social - 35:32 Working Hard or Hardly Working - 39:34 Cool Tool - 41:57 Must Read Marketing Article of the Week - 42:48 Shootin the Heck - 45:18

It's Not Your iMAGInation | Google Announces New AI Search Engine #google #googlesearch #googleai Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Intro - 00:00 NEWS - 6:35 Take of the Week - 20:30 ICYMI - 22:02 Lightning Round Paid - 23:01 Lightning Round Organic - 37:07 Lightning Round Social - 42:40 Working Hard or Hardly Working - 52:42 Cool Tool - 54:34 Must Read Marketing Article of the Week - 55:58 Shootin the Heck - 57:57

Google Says “Good RiDDAnce” to Non Last Click Attribution & Recommends Data Driven Model #google On this week’s episode of Marketing O’Clock, are we going to see NPR flocking from the bird? Plus, Bard is making its grand Appearance in Google Ads accounts. Also, there is an attribution revolution, what does this mean for your accounts? Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:48 Take of the Week - 21:25 ICYMI - 22:40 Lightning Round Paid - 24:17 Lightning Round Organic - 30:14 Lightning Round Social - 36:13 Working Hard or Hardly Working - 44:05 Cool Tool - 46:00 Must Read Marketing Article of the Week - 46:54 Shooting the Heck - 49:50

No More Flying Blind Musk Makes Twitter Algorithm Open Source #twitter Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This week on Marketing O’clock, Elon Musk opens our hearts by making the Twitter recommendation algorithm open source. LinkedIn is feeding us some product updates with improvements to the feed, search, and more. Plus, new travel features are taking flight in the Google SERPs.

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Intro - 00:00

NEWS - 6:37

Take of the Week - 21:23

ICYMI - 23:02

Lightning Round Paid - 24:02

Lightning Round Organic - 34:44

Lightning Round Social - 42:34

Working Hard or Hardly Working - 49:34

Cool Tool - 53:20

Must Read Marketing Article of the Week - 54:21

Shooting the Heck - 57:24

Blue Check Yourself Before You Wreck Yourself Twitter Blue is Now Available Globally #twitter #twitterverification Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This week on Marketing O’Clock, Twitter is cashing in on blue checks. Twitter Blue now available globally and will make you pay to keep your verified status. Plus, move over Musk! Google is going full Musk-mode with their Google Ads verification badges. Then, by the power of 3, Google launched 3 new features for Discovery ads. -------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 7:29 Take of the Week - 17:45 ICYMI - 18:48 Lightning Round Paid - 20:01 Lightning Round Organic - 32:29 Lightning Round Social - 41:54 Working Hard or Hardly Working - 46:00 Cool Tool - 48:08 Must Read Marketing Article of the Week - 49:14 Shooting the Heck - 51:23

This week on Marketing O’Clock, free as a Bard!Google's AI chatbot is finally rolling out, and the reviews aren't great. Plus, buy buy, keywords. Microsoft will now let you target shoppers based on categories. Then, howdy partner! Why more Google Ads advertisers might be opted into Search Partner placements.

Intro - 00:00

NEWS - 6:08

Take of the Week - 15:49

ICYMI - 18:41

Lightning Round Paid - 19:57

Lightning Round Organic - 27:06

Lightning Round Social - 35:11

WTH - 40:07

Working Hard or Hardly Working - 41:00

Cool Tool - 43:10

Must Read Marketing Article of the Week - 44:09

Shootin the Heck - 47:24

Google Ads & You: Perspectives from an Agency, Xoogler & Googler #googleads #google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This month on Marketing O'Talk Greg Finn and Christine Zirnheld (aka Shep) of Cypress North are joined by current Googler Ben Kruger and Xoogler Jyll Saskin Gales. The panel talks about this ins and out of google ads from their unique perspectives. This deep dive is packed with everything Google ads. The good, the bad, and everything in between.

We Need to Tok About The Rumors......TikTok Might Be Getting Search Ads  

This week on Marketing O’Clock, the search (ad) isn’t over! Rumor has it that TikTok is getting search ads. Plus, we’re not sure if we “like” Google’s latest SERP test and we’re super BuMMed after an announcement from Microsoft Advertising.

Visit us at - https://marketingoclock.com/

Join our Discord Community - http://community.marketingoclock.com/

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Intro - 00:00

NEWS - 5:05

Take of the Week - 14:25

ICYMI - 17:06

Lightning Round Paid - 17:58

Lightning Round Organic - 24:32

Lightning Round Social - 34:42

Working Hard or Hardly Working - 43:43

Cool Tool - 45:35

Must Read Marketing Article of the Week - 46:35

Shootin the Heck - 49:34

Visit us at - https://marketingoclock.com/

Join our Discord Community - http://community.marketingoclock.com/ 

This week on Marketing O’Clock, Meta is giving creators a 90-Second chance with a longer time limit for Facebook Reels. New LinkedIn report segmentation options are in good company. Google keeps it local with LSAs available to more businesses. Plus, Google is updating its desktop search experience and wants you to forget everything they said about Bard and search.

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Intro - 00:00

NEWS - 6:48

Take of the Week - 20:11

ICYMI - 21:21

Lightning Round Paid - 25:22

Lightning Round Organic - 37:54

Lightning Round Social - 42:49

Working Hard or Hardly Working - 50:31

Cool Tool - 54:20

Must Read Marketing Article of the Week - 55:05

Shootin the Heck - 57:46

Visit us at - https://marketingoclock.com/Join our 

Discord Community - http://community.marketingoclock.com/ 

This week on Marketing O’Clock, positive changes are coming to Pmax in the form of brand negatives (and more new features!). Google Ads announced changes to location targeting options that will be of (presence or) interest to advertisers. New ChatGPT API paves the way for innovAItion.

Intro - 00:00

NEWS - 6:08

Take of the Week - 21:30

ICYMI - 23:26

Lightning Round Paid - 25:10

Lightning Round Organic - 32:26

Lighting Round Social - 42:40

What the Heck - 47:38

Working Hard or Hardly Working - 49:27

Cool Tool - 51:22

Must Read Marketing Article of the Week - 52:02

Shootin the Heck - 54:35

On Marketing O'Talk, Shep and Greg are joined by Smarter eCommerce's Mike Ryan to discuss all things performance max! Now that advertisers have more experience with Google Ads' newest campaign type, we're discussing what we like about Pmax, what we would change, and tips and tricks for successful performance max campaigns for shopping or lead generation.

Visit us at - https://marketingoclock.com/

Join our Discord Community - http://community.marketingoclock.com/ 

This week on Marketing O'Clock, it pays to be verified and now you can pay to be verified with Meta's new subscription service. Plus, Google's responsive displays ads just got more veRSAtile by accepting vertical images. Then, aieu, adieu, to you and you and YouTube! Susan Wojacki is leaving Google after 25 years. 

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 Intro - 00:00

News - 6:03

Take of the Week - 14:39

ICYMI - 19:11

Lightning Round Paid - 20:14

Lighting Round Organic - 36:32

Lighting Round Social - 43:34

Working Hard or Hardly Working - 46:31

Must Read Marketing Article of the Week - 50:15

Shooting the Heck - 52:51

This week on Marketing O’Clock, Microsoft Advertising has a slew of updates for us, including data exclusions, new custom combination targeting, and conversion tracking changes. Plus, a new article says Google is losing control, and we have an update that will be music to the ears of YouTube creators everywhere.

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INTRO - 00:00

NEWS - 6:08

Take of the Week - 18:05

ICYMI - 21:34

Lightning Round Paid - 23:34

Lightning Round Organic - 34:20

Lightning Round Social - 43:41

Working Hard or Hardly Working - 51:19

Cool Tool - 53:51

Must Read Marketing Article of the Week - 55:31

Shooting the Heck - 58:30

On this week’s episode of Marketing O’Clock, it’s the battle of the AI chatbots as Google and Bing both launch AI powered search engines. Plus, we hope a new Google Ads feature is SETTING the tone for more positive changes to come. Then, Twitter makes a change that is out of character (count) for the platform. All this and more digital marketing news!

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INTRO - 00:00

NEWS - 4:13

Take of the Week - 21:39

ICYMI - 24:04

Lightning Round Paid - 25:08

Lightning Round Organic - 37:43

Lightning Round Social - 43:47

Working Hard or Hardly Working - 49:07

Cool Tool - 50:59

Must Read Marketing Article of the Week - 53:55

Shooting the Heck - 57:36

This week on Marketing O’Clock, a new Google Ads feature helps you find new MVCs (most-valuable customers). SEOs collectively lose their minds over a Yandex leak. A new tool from OpenAI detects content contAIning machine-written text. Plus, we’re a bunch of negative Nancies about Google Ads’ new account-level negative keyword lists.

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Intro - 00:00

NEWS - 7:42

Take of the Week - 21:16

ICYMI - 22:57

Lightning Round Paid - 24:23

Lightning Round Organic - 32:46

Lightning Round Social - 38:06

Working Hard or Hardly Working - 44:49

Cool Tool - 47:13

Must Read Marketing Article of the Week - 47:51

Shooting the Heck - 50:53

Crying Our OptimEyes Out! Google Optimize Will Sunset in 2023  This week on Marketing O’Clock, one of our favorite Google products is disappearing before our (Optim)Eyes, the Silicon Valley layoffs continue, and Google Ads is finally putting their money where their mouths are with Performance Max experiments. Plus, do not pass go, do not collect $200. Google is in more hot water with the Justice Department for monopolizing digital advertising technologies. 

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Intro - 00:00

NEWS - 6:17

Take of the Week - 20:18

ICYMI - 21:47

Lightning Round Paid - 23:44

Lightning Round Organic - 39:37

Lightning Round Social - 46:07

What the Heck - 49:27

Working Hard or Hardly Working - 51:57

Cool Tool - 53:08

Must Read Marketing Article of the Week - 54:04

Shooting the Heck - 56:02

We're kicking off Marketing O'Talk season 2 with a special SEO-focused episode. Join us as we look back at 2022 Google updates with Glenn Gabe from G-Squared Interactive (GSQi). Glenn and Greg tell you everything you need to know about the Page Experience Update, Helpful Content Updates, Broad Core Updates, Spam Updates, and Product Review Updates that Google Rolled out in 2022. Learn more about which sites were impacted, how they can recover, and tips for surviving and thriving across 2023 Updates.

Our FEEDback on What's Coming Next for Google Merchant Center  

On this week’s episode of Marketing O’Clock, Feed me? Our thoughts on what is coming to Google Merchant Center Next. Google Posts are losing Insights, inciting rage from our team. Plus, Twitter’s ne(s)t revenue is finally climbing. 

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Intro - 00:00

NEWS - 7:30

Take of the Week - 18:15

ICYMI - 19:55

Lightning Round Paid - 21:05

Lightning Round Organic - 28:13

Lightning Round Social - 41:07

What the Heck - 43:06

Working Hard or Hardly Working - 45:22

Cool Tool - 49:34

Must Read Marketing Article of the Week - 50:43

Shooting the Heck - 53:32

On this week’s episode of Marketing O’Clock, Instagram is dropping something, and it’s not jaws (spoiler: it’s the shopping tab in the nav). Then, oh the placements we know! We are finally getting some more insight into Performance Max ad placements (well… kind of). Plus, Google’s testing of auto-applied recommendations leads to testy advertisers.

Subscribe to Agency Scoop Here - https://www.youtube.com/@CypressNorth

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Intro - 00:00

NEWS - 5:23

Take of the Week - 19:29

ICYMI - 21:53

Lightning Round Paid - 23:53

Lightning Round Organic - 36:01

Lightning Round Social - 46:55

What the Heck - 50:51

Working Hard or Hardly Working - 53:36

Cool Tool - 57:24

Must Read Marketing Article of the Week - 58:47

Shooting the Heck - 1:01:47 

On this week’s episode of Marketing O’Clock, if you forgot to check your email this week, you may have missed a pretty big update to one of Google Ads’ auto-applied recommendations. Microsoft is B(r)inging artificial intelligence to the SERPs. Plus, Twitter votes to bring back political ads and updates view count displays.

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Intro - 00:00

News - 6:51

Take of the Week - 17:02

ICYMI - 18:27

Lightning Round Paid - 19:38

Lightning Round Organic - 23:46

Lightning Round Social - 29:41

What the Heck - 33:25

Working Hard or Hardly Working - 37:47

Cool Tool - 40:33

Must Read Marketing Article of the Week - 41:47

Shooting the Heck - 43:42

This week on Marketing O’Clock, it’s our final news show of 2022! Twitter is putting the number of impressions a Tweet has in plain “View”, there is a new AI search engine that YOU should check out, and  we may have finally found the secret to getting put on the do not call list from Meta Ads!

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Intro 00:00

NEWS 7:30

Take of the Week - 14:08

ICYMI - 16:50

Lightning Round Paid - 18:56

Lightning Round Organic - 25:33

Lightning Round Social - 32:02

What the Heck - 39:24

Working Hard or Hardly Working - 42:59

Cool Tool - 45:16

Must Read Marketing Article of the Week - 46:25

Shooting the Heck - 50:09

On Marketing O'Clock, it's the 2022 Clockscars! On our 4th annual end-of-year award show, we're honoring our favorite Twitter follows, spicy marketing takes, and eye-roll worthy news stories of 2022. Plus, we're looking back at our favorite moments and biggest rants of the year. Who will win the coveted prize of Greg of the Year? Which 2022 Google update had the best name? And who was our BFF of 2022? Tune in to find out!

This week on Marketing O’Clock, On the second day of Christmas Google gave to me, two search updates rolling simultaneously. Plus, Google puts the the “E” in EEAT by adding “Expertise” to Quality Rater Guidelines. Then, Twitter squares up business profile avatars and rolls out a new affiliate linking feature for associated accounts.

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Intro - 00:00

NEWS - 5:37

Take of the Week - 20:11

ICYMI - 22:14

Lightning Round Paid - 23:14

Lightning Round Organic - 33:55

Lightning Round Social - 41:54

Working Hard or Hardly Working - 47:54

Cool Tool - 49:46

Must Read Marketing Article of the Week - 50:55

Shooting the Heck - 53:51

Merry Content-mas! New "Content Ideas" are present in Search Console #googlesearchconsole #contentideas   This week on Marketing O’Clock, discontent with your content? A rumored new Google Search Console feature is here to help. Twitter is making a change that feels out of character (count). Google Ads’ budget increase requests are no longer “limited” to the UI. Plus, I’m with the brand! We might have an answer to how much Pmax volume is branded search.

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 Intro - 00:00

NEWS - 4:15

Take of the Week - 14:20

ICYMI - 17:01

Lightning Round Paid - 20:02

Lightning Round Organic - 27:54

Lightning Round Social - 35:02

Working Hard or Hardly Working - 43:37

Cool Tool - 45:30

Must Read Marketing Article of the Week - 46:39

Shooting the Heck - 49:14

This week on Marketing O’Clock, Google’s Helpful Content System now comes equipped with an unhelpful content classifier Plus, Google’s desktop search experience is a scroll new world. Then, Google announces a helpful new feature, but will the best-laid keyword plan go away?

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Intro - 00:00

NEWS - 7:27

Barry's Charts with Greg - 13:19

Take of the Week - 15:16

ICYMI - 17:06

Lightning Round Paid - 20:20

Lightning Round Organic - 27:25

Lightning Round Social - 35:33

Working Hard or Hardly Working - 41:54

Cool Tool - 45:40

Must Read Marketing Article of the Week - 46:33

Shooting the Heck - 49:47

On this week’s episode of Marketing O’Clock, Twitter Ads announces website conversion optimization and other cutting edge new features that you won’t believe! Plus, Elon says more people are flocking to Twitter than ever before and reports relying on GA4 data aren’t Looker(ing) great.

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Intro - 00:00

NEWS - 8:46

Take of the Week - 16:45

ICYMI - 18:16

Lightning Round Paid - 22:35

Lightning Round Organic - 29:52

Lightning Round Social - 39:10

Data with Sarah - 43:35

Working Hard or Hardly Working - 49:00

Cool Tool - 52:01

Must Read Marketing Article of the Week - 53:13

Shooting the Heck - 55:38

It's Barry Schwartz like you've never seen him before! On a new episode of Marketing O'Talk, our own Greg Finn is sitting down to interview the self-proclaimed search geek and  founder of RustyBrick.

In this episode, they discuss:
-How SEO became Barry's passion
-Why SEO is a difficult service to sell
-Favorite projects he's worked on with RustyBrick
-Tips for getting started in SEO reporting
-How he keeps bias out of reporting
-How Search Engine Land got its start
-Favorite SMX memories
-How Greg's interview skills stack up against Brian Williams

This week on Marketing O’Clock. B2B advertisers are (Linked)In for a Treat. New features and ad gormats are coming to the platform. Then New YouTube feature helps creators (a)fill(iate) in gaps in their income. Plus, is Google getting worse? Join us as we search for the answer.    New YouTube feature helps creators (a)fill(iate) in the gaps    

Plus, is Google getting worse? 

Join us as we search for the answer  

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Intro - 00:00

NEWS - 3:36

Take of the Week - 14:33

ICYMI - 15:38

Lightning Round Paid - 17:09

Lightning Round Organic - 26:50

Lightning Round Social - 41:34

What the Heck - 48:33

Working Hard or Hardly Working - 51:21

Cool Tool - 53:31

Must Read Marketing Article of the Week - 54:46

Shooting the Heck - 57:29

This week on Marketing O’Clock, a new Search Console feature keeps tabs on Google Shopping listings, Google wants you to know your (suggested) audiences in Google Analytics 4, and a rumored new feature would help Google advertisers Bid repeat customers adieu. Plus, Apple is searching for a new Web Search chief.  

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Intro - 00:00
NEWS - 8:52
Take of the Week - 23:58
ICYMI - 25:03
Lightning Round Paid - 28:09
Lightning Round Organic - 35:16
Lightning Round Social - 44:55
Working Hard or Hardly Working - 52:11
Cool Tool - 53:48
Must Read Marketing Article of the Week - 54:46
Shooting the Heck - 57:32

This week on Marketing O’Clock, Google Ads advertisers were bugging out over a drop in conversions on November 3rd, the ELONgated story of the Twitter acquisition continues, and Only Fans who want to pay for content will be excited about Instagram’s new feature.

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Intro - 00:00

NEWS - 4:48

Take of the Week - 23:53

ICYMI - 25:53

Lightning Round Paid - 28:23

Lightning Round Organic - 39:45

Lightning Round Social - 45:41

Working Hard or Hardly Working - 50:29

Cool Tool - 53:45

Must Read Marketing Article of the Week - 55:16

Shooting the Heck - 57:29

This week on Marketing O’Clock, Google Ads announced that they are removing similar audiences and they want you to replace them with features that aren’t similar at all. Plus, new Amazon ad formats are out for delivery and the show Musk go on as Twitter moves ahead after Elon’s acquisition.

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Intro - 00:00

NEWS - 7:37

Take of the Week - 28:02

ICYMI - 30:02

Lightning Round Paid - 32:42

Lightning Round Organic - 46:06

Lightning Round Social - 56:04

Working Hard or Hardly Working - 1:01:49

Cool Tool - 1:03:06

Must Read Marketing Article of the Week - 1:03:49

Shooting the Heck - 1:05:45

This week on Marketing O’Clock, Google’s My Ad Center rolls out for people who want their ads to be a little less up close and personalized. Plus, Facebook announced new features for groups, we give live reactions to new PMax features, and YouTube’s new look feels more like TV… or a hip salad chain.    Subscribe to us on YouTube and fill out the form below to claim your free PMin Sticker!   

 YouTube.marketingoclock.com 

https://forms.gle/mkR53PXdsohTBgWL9 

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Intro - 00:00

News - 6:03

Take of the Week - 23:34

ICYMI - 29:21

Lightning Round Paid - 30:06

Lightning Round Organic - 45:49

Lightning Round Social - 56:43

Working Hard or Hardly Working - 1:07:16

Cool Tool - 1:08:38

Shooting the Heck - 1:11:56

This week on Marketing O’Clock, Look(er) at me now! Google announced that they’re unifying their BI products under the Looker umbrella, which means Data Studio is getting a rebrand. Then, Google Ads is putting your money where their mouth is with new tools to actually test their recommendations before applying them to your campaigns. Plus, keywords, and topics, and placements, goodbye! Google is removing some targeting options from YouTube campaigns.

Subscribe to us on YouTube and fill out the form below to claim your free PMin Sticker!    

YouTube.marketingoclock.com - https://forms.gle/mkR53PXdsohTBgWL9

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Intro - 00:00

NEWS - 6:15

Take of the Week - 17:35

Lightning Round Paid - 19:40

Lightning Round Organic - 26:57

Lightning Round Social - 39:12

Working Hard or Hardly Working - 51:41

Cool Tool - 54:56

Must Read Marketing Article of the Week - 55:52

Shooting the Heck - 58:56

On this week’s episode of Marketing O’Clock, we don’t (yet) have a lot of helpful information about the Helpful Content Update, but there is more news to cover this week! Twitter Circle launched, but we’re not sure if we get the point. Plus, we’re excited about an update to Google Ads automated rules that was manifested by on of hour favorite listeners!

This week on Marketing O’Clock, S(E)O Help Me God! Google Announces Helpful Content Update and the SEO community responds. Then, Twitter and YouTube are pod-sitively optimistic about the future of podcasts, investing in new podcast features on their platforms. All this and more news on this week’s show!

On this week’s episode of Marketing O’Clock, TikTok shopping ads have been added to your cart! Join us as we checkout the new commerce ad offerings. Then, LinkedIn makes it easier than ever to know your audience with the new Audience Insights feature,  YouTube Shorts ads are coming, and Shopify Collabs unlocks a BRAND new revenue stream for influencers.

This week on Marketing O’Clock, audience insights, text overlays, and more! Discover all the changes coming to Google Discovery campaigns. Then, Advertisers are automatically opt(imiz)ed into new Google shopping ads titles and people were Searching for answers after a Google outage.

This week on Marketing O’Clock, Tag! You’re it! The new Google Tag is in the process of rolling out. Plus, can you feel those tremors? The July 2022 Product Review Update is also rolling out. Then, Google puts the "third" in "third-party", delaying the phase-out of third-party cookies for a third time.

This week on Marketing O’Clock, the Head of Instagram responds after some of Insagrams biggest stars cosIGn a petition to “Make Instagram Instagram Again”. Plus, it should come as no surprise that Instagram is rolling out new features for Reels and a new LinkedIn platform makes it easier to take care of business.

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Intro - 00:00  

📰  Main News -   

Everyone is upset with Instagram - 9:51  

Instagram Reels Upgrades & Boosted Reels - 18:30  

🔥 Take of the Week - Anders Hjorth - 21:28  

🔎 ICYMI - Joe Shmow - 23:20  

⚡ Lightning Round ⚡ 

Paid - 24:47 

Organic - 33:02 

Social - 42:05  

⚙️ Working Hard, or Hardly Working - 46:47  

🛠️  Cool Tool - Disavow Lists-  51:30  

🧠 Must Read Marketing Article of the Week - Andrea Cruz -  54:51  

🎉  Shootin' the Heck - 56:59

On this week on Marketing O’Clock, creativity meets productivity in Google’s Ads Creative Studio. Plus, Instagram lets creators publish subscriber-only posts, YouTube Elects to update its political content policy, and Facebook will allow users to have multiple profiles.

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Intro - 00:00

 Main News - 

Google Ads Creative Studio - 9:32

Instagram Subscriptions - 13:18

Google Revises Election Ads Policy for YouTube - 15:22

Meta Allows for Multiple Profiles - 17:02

Take of the Week - Rob Bettis -  20:49

ICYMI - Diogo A. da Silva - 23:08

  Lightning Round

Paid -25:56
Organic - 31:02
Social - 42:26

Working Hard, or Hardly Working - 49:50

Cool Tool - Loom -  52:31

Must Read Marketing Article of the Week - Glenn Gabe (OGGG) -  53:12

  Shootin' the Heck - 55:11

This week on Marketing O’Clock, all things Musk come to an end…and we’re hoping the Twitter takeover drama comes to an end soon. Plus, we are overjoyed at the new accounts overview page in Google Ads Editor and New performance Max features still give you minimal control.  

-------------------------   

Intro - 00:00  

📰  Main News -   

Elon Musk Pulls Out From the Twitter Deal - 06:02  

Google Ads Editor 2.1 - 9:50  

Performance Max Location Updates (& More!)  - 14:15  

🔥 Take of the Week - PPCKirk - @PPCKirk -  17:35  

🔎 ICYMI - Jyll Saskin Gales - 21:15  

⚡  Lightning Round ⚡  

Paid -23:29 Organic - 25:00 

Social - 32:50  

⚙️ Working Hard, or Hardly Working - 38:36  

🛠️ CoolTool - Loom -  40:40  

🧠 Must Read Marketing Article of the Week - Dana DiTomaso -  42:03  

🎉  Shootin' the Heck - 44:52

This week on Marketing O’Clock, Twitter’s new feature allows brands to animate a Tweet As You Like It (for a very high price) and Google Ads flips the script on scripts with new templates for advertisers. Plus, is a dedicated shopping feed in the bag for TikTok? Tune in for this and much more digital marketing news!  

_______________

Intro - 00:00  

📰  Main News -   

Google Ads Scripts Library - 8:21  

TikTok Shopping - 11:29  

Twitter Branded Likes - 15:04   

🔥 Take of the Week - Alex Harford - 18:40  

🔎 ICYMI - Dario Zanoni - 20:46  

⚡  Lightning Round ⚡  

Paid -23:09 

Organic - 37:30 

Social - 46:50  

⚙️ Working Hard, or Hardly Working - 1:02:38  

🛠️ CoolTool - 52:03  

🧠 Must Read Marketing Article of the Week - Glenn Gabe from GSQI 1:04:12  

🎉  Shootin' the Heck - 1:06:35

This week on Marketing O’Clock, Flexible window options are a thing of (attri)beauty for TikTok advertisers, Twitter has big plan(ner)s for its ad platform, and Google Maps is rolling out new features atlas!
----
Intro: 00:00

  Main News -

TikTok Attribution Changes: 6:51
Twitter Campaign Planner: 9:19
New Google Maps Changes: 12:02

Take of the Week - Greg Finn, Runner up of Greg of the Year 2021 & 2020: 14:22

ICYMI - PPCGreg (Greg Kohler) shows you how to diagnose if an ad is showing in Google Ads:  15:37

  Lightning Round

Paid : 16:18
Organic : 32:22
Social : 40:18

Working Hard, or Hardly Working: 49:16

CoolTool: 52:03

Must Read Marketing Article of the Week: 54:23

  Shootin' the Heck: 56:41

On this week's show Jess, Greg and Nicole talk about the big Twitter news, Twitter Nopes, I mean, Twitter Notes. Alos Elon Musk is having some (more) reservations about buying Twitter. We've got more PMax hot takes, some great resources for learning SEO and all of the news of the week followed by a rousing game of "Two Kinds of People" in the "Shootin' The Heck Aftershow".

This week on Marketing O’Clock, Bing wants you to Buy Direct from the SERPs, a leaked memo helps us discover Facebook’s future plans, we Explore new Google SERP features, and Microsoft Advertising needs to see some ID.

Intro : 00:00

📰  Main News -

Microsoft Bing is Building a New Retail Marketplace: 5:36

According to a Leaked Memo, Facebook is Changing its Algorithm to Take on TikTok : 7:29

Google Search Tests Explore Section : 12:44

Microsoft to Implement Advertiser Identity Verification : 16:08

🔥 Take of the Week - Rodney Ip from Google on PMax : 18:53

🔎 ICYMI - Facebook and Audio Ads in Google Ads : 22:08

⚡  Lightning Round ⚡

Paid : 23:29

Organic : 32:40

Social : 44:34

⚙️ Working Hard, or Hardly Working : 1:04:07

🛠️ CoolTool : 1:07:08

🧠 Must Read Marketing Article of the Week : 1:08:24

🎉  Shootin' the Heck : 1:11:29

This week on Marketing O’Clock, Yep, there’s a new search engine in town courtesy of Ahrefs. Plus, Meta goes back to Basic (Ads), TikTok has a trendy new discovery tool, Apple Search “taps” into a new pricing model, and LinkedIn announces a new Business Manager platform.  

Intro : 00:00  

📰  Main News - 

 Ahrefs Invests $60M in Building Creator-Friendly Search Engine, "Yep" : 8:41  

Meta is Developing a New "Basic Ads" Product for Facebook : 12:41 

 TikTok Adds New Insights to its Creative Center Platform : 14:30  

Apple Search Campaigns Shifting to Cost-Per-Tap Pricing Model : 17:10  

LinkedIn Announces Business Manager : 19:00  

🔥 Take of the Week - Google PPC Meme : 22:23  

🔎 ICYMI - Keyword Search Volume Tweet : 23:55  

⚡  Lightning Round ⚡ 

 Paid : 25:34  

Organic : 38:38  

Social : 48:08  

⚙️ Working Hard, or Hardly Working : 58:29  

🛠️ CoolTool : 1:01:36  

🧠 Must Read Marketing Article of the Week : 1:03:08 

 🎉  Shootin' the Heck : 1:05:29

This week on Marketing O’Clock rumors swirl that Apple is branching out with a new search engine to rival Google. Plus, Google will no longer serve ads for keywords until they’ve been reviewed and LinkedIn pulls back the curtain to give marketers a sneak peek at how their feed algorithm works.

Intro : 00:00

📰  Main News -

Google Ads Stop Serving Ads Until Reviewed : 9:01

Apple Expected to Tease New Search Engine at WWDC 2022 : 11:23

LinkedIn Provides Insight into How its Feed Algorithm Works : 13:46

Inside Search automation with Google Ads : 17:16 

🔥 Take of the Week - Google Ads OptiScore Tweet : 23:01

🔎 ICYMI - A Reminder When Uploading Customer Data into Advertising Platforms : 24:02

⚡  Lightning Round ⚡

Paid : 27:03

Organic : 39:30

Social : 47:35

⚙️ Working Hard, or Hardly Working : 1:03:28

🛠️ CoolTool : 1:05:52

🧠 Must Read Marketing Article of the Week : 1:06:58

🎉  Shootin' the Heck : 1:12:49

This week on Marketing O'Clock, we cover all the updates from Google Marketing Live to the (p)Max! Everything you need to know from video ads in Discover, insight tab updates, ads in Shorts, and much more. Plus, Google May have released a new core update and all the digital marketing news from the week!  

Intro : 00:00 

📰  Main News -  

Google Marketing Live Recap: 12:15

May 2022 Google Core Update : 29:43

🔥 Take of the Week - GML2022 

TakeOff! : 32:26 

Jon Kagan https://twitter.com/JonKagan/status/1529296312851517441 

Amalia Fowler https://twitter.com/AmaliaEFowler/status/1529140758615207941 

Harrison Hepp https://twitter.com/HarrisonJHepp/status/1529144185801932801 

Julie Bacchini https://twitter.com/NeptuneMoon/status/1529148905388138508

🔎 ICYMI - 

Andrew Lolk : 37:16

⚡  Lightning Round ⚡ 

Paid : 39:43

Organic : 45:22

Social : 52:11

⚙️ Working Hard, or Hardly Working : 58:48

🛠️ CoolTool : 1:01:24

🧠 Must Read Marketing Article of the Week : 1:02:42

🎉  Shootin' the Heck : 1:05:21

This week on Marketing O'Clock: Getting cold Tweet? Why Elon Musk might be reconsidering his Twitter takeover. Plus, UGC what’s new for brands on TikTok and all the digital marketing news you missed this week.

Intro : 00:00

📰  Main News -

Elon Musk Twitter Deal : 7:40

TikTok Branded Mission : 11:10

🔥 Take of the Week - Spooky Search Term Tweet : 14:44

🔎 ICYMI - What Brands Want from Agencies Thread : 16:18

⚡  Lightning Round ⚡

Paid : 19:15

Organic : 26:22

Social : 36:56

⚙️ Working Hard, or Hardly Working : 44:01

🛠️ CoolTool : 46:13

🧠 Must Read Marketing Article of the Week : 47:28

🎉  Shootin' the Heck : 50:21

This week on Marketing O'Clock, Google’s My Ad Center was the center of Adtention at Google I/O. Plus, Google’s digital marketing course is stuffed with bad advice and Responsive Display Ads go vertical.

Intro : 00:00

📰  Main News -

Google's My Ad Center lets Users Control their Ad Experience, Follow Brands : 8:39

Google's Digital Marketing Course Offers Bad SEO Advice : 14:00

Google's Responsive Display Ads go Vertical : 21:40

🔥 Take of the Week - Performance Max retail Adoption : 25:31

🔎 ICYMI - SpotifyAds Offering $125 Ad Credit : 28:08

⚡  Lightning Round ⚡

Paid : 31:12

Organic : 37:23

Social : 50:27

⚙️ Working Hard, or Hardly Working : 1:09:13

🛠️ CoolTool : 1:12:00

🧠 Must Read Marketing Article of the Week : 1:13:39

🎉  Shootin' the Heck : 1:18:44

This week on Marketing O'Clock, Has Twitter lost its edge? Twitter Circle allows you to show your Tweets to only close friends. Sounds familiar, right? Then, smart bidding and optimized targeting meet their (customer) match in Google Ads, And Microsoft Advertising is rolling out new auto-generated remarketing lists and certifications.

Intro : 00:00

📰  Main News -

Microsoft Advertising Rolling out Auto-generated Remarketing Lists & more : 6:16

Google to use Customer Match Lists for Smart Bidding : 10:25

Twitter Circle: Limit who can view your Tweets : 12:15

Microsoft Advertising has new Certification badges, levels, and a new learning center : 16:49

🔥 Take of the Week - Google Paid Search Analyst Tweet : 18:29

🔎 ICYMI - Give Nextdoor a Second Chance : 19:15

⚡  Lightning Round ⚡

Paid : 21:04

Organic : 30:44

Social : 36:16

⚙️ Working Hard, or Hardly Working : 46:09

🛠️ CoolTool : 48:23

🧠 Must Read Marketing Article of the Week : 49:26

🎉  Shootin' the Heck : 54:49

This week on Marketing O'Clock, PMax is trying to minimize remarketing, the Twitter takeover has taken over the news, and we tell you how Google Ads' upgraded extensions could impact your accounts.

Intro : 00:00

📰  Main News -

PMax Campaigns Gain New Customer Acquisition Goals : 10:17

Elon Musk strikes deal to buy Twitter for $44 Billion : 16:13

How the Google Ads Extensions Upgrade May Impact your Accounts : 25:18

🔥 Take of the Week - MER Tweet : 27:38

🔎 ICYMI - Account Inheritance Hygiene : 28:58

⚡  Lightning Round ⚡

Paid : 30:50

Organic : 45:16

Social : 50:38

⚙️ Working Hard, or Hardly Working : 58:52

🛠️ CoolTool : 1:00:40

🧠 Must Read Marketing Article of the Week : 1:01:28

🎉  Shootin' the Heck : 1:04:46

This week on Marketing O'Clock, brands will want to take advanTAGe of Instagram's new product tagging feature, the board of directors doesn't think musk bELONgs at Twitter, Google Analytics made a conversion migration tool 4 you, Google Ads lets you (custom) column what you want, and Pinterest's new partnership aims to Woo over more ecommerce brands.

Intro : 00:00

 📰  Main News -   

Instagram Product Tagging : 5:33 

Google Ads Custom Columns : 9:20 

Elon Musk Offers to Buy Twitter : 13:43 

Import UA Goals into GA4 : 20:27 

Pinterest Announces New Partnership with WooCommerce : 22:00  

🔥 Take of the Week - Rant on SEO for Blogs : 24:58  

🔎 ICYMI - Exit a Negative Keywords List in Google Ads : 29:41  

⚡  Lightning Round ⚡ 

Paid : 31:25 

Organic : 49:05 

Social : 58:08  

⚙️ Working Hard, or Hardly Working : 1:11:20

 🛠️ CoolTool : 1:12:43 

🧠 Must Read Marketing Article of the Week : 1:13:53

 🎉  Shootin' the Heck : 1:17:36

This week on Marketing O'Clock, instead of searching high and low, Google multisearch allows people search with images and text at the same time. Then, Google attempts to un-mix their signals about audience signals, a bugged turned off some advertisers Meta ads, and we have some Reely strong opinions about Facebook Reel overlay ads.

Intro : 00:00

Google Multisearch : 6:26

Google Shares Deeper Audience Signals Insight : 9:28

Meta Bug Turns Off Some Facebook Ads : 15:14

Overlay Ads are Coming to Facebook Reels : 19:39

Take of the Week - SMX Advanced 2022 is Completely Free : 23:23

ICYMI - Google Impression Share Categorization Fix : 25:37

Lightning Round

Paid : 27:05

Organic : 34:58

Social : 53:19

Working Hard, or Hardly Working : 1:07:06

Cool Tool : 1:09:59

Must Read Marketing Article of the Week : 1:10:37

Shootin' the Heck : 1:13:27

This week on Marketing O'Clock, we're feeling a little less mELONcholy about Twitter's outlook after a new addition to the board and exciting new ad formats. Plus, Microsoft's responsive search ads just got a little more veRSAtile.

Intro : 00:00

New Twitter Ad Types : 5:26
Elon Musk Joins Twitter, is an Edit Button Coming? : 9:50
RSA Customizers Hit Microsoft Advertising : 16:06

Take of the week - Rand Fishkin: 18:27

ICYMI - Alban Brooke : 27:17

Lightning Round
Paid : 29:21
Organic : 44:44
Social -  54:53

Working hard, or Hardly Working- 1:03:36

Cool Tool: 1:05:34

Must Read Marketing Article of the Week: 1:06:40

Shootin' The Heck: 1:10:25

On this week's episode of Marketing O'Clock, You can now find Twitter direct messages by searching for keywords. Plus, Google says "gURL bye!" to the URL parameter tool and we have an exciting host announcement!

-------------------------------------------------------------------------------------------------------------------------------------------------

Intro - 00:00  

📰 Main News - 

Search Arrives on Twitter DMs - 5:39 

Google To Kill the URL Parameter Tool - 8:35  

🔥Take of the Week - Lily Ray - 12:30  

🔎 ICYMI - Bryan Porter - 13:59  

⚡ Lightning Round ⚡ 

Paid - 17:27 

Organic - 33:30 

Social - 57:49  

Segments Segment - 1:13:25  

⚙️ Working Hard or Hardly Working - 1:18:09 

 🛠️ Cool Tool - 1:20:08  

🧠 Must Read Marketing Article of the Week - 1:21:23  

🎉 Shootin the Heck - 1:23:50

On the latest episode of Marketing O’Talk, Greg and Shep are joined by PPC experts Menachem Ani and Chris Ridley to share the insights you need to maxter Performance Max campaigns in Google Ads. Learn what Performance Max campaigns are, where they can run, and the assets you can use to set them up. Plus, what you need to know before shopping and local campaigns “upgrade” to Performance Max this year and how to gauge success with minimal data.

This week on Marketing O'Clock, Meta takes ADVANTAGE of advertisers' trust as they rename their automated advertising tools. Then, TikTok's new feature is the same old Story and we've decided to call the latest Google update the PRU '22. All this and more digital marketing news from the week!  -------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00 

📰 Main News 

Meta's new Advantage & Advantage+ Suite - 6:46    

Google's Newest Product Review Update (aka the PRU22) - 9:58

TikTok Gets Stories - 14:00  

🔥 Take of the Week -  Charles Farina - 17:22 

🔎 ICYMI - Sam Tomlinson - 19:36 

⚡️ Lightning Round ⚡️ 

Paid - 20:58

Organic - 36:26

Social - 46:58 

⚙️ Working Hard, or Hardly Working? - 56:17 

🛠 Cool Tool - Sitebulb Server - 59:59 

🧠 Must Read Marketing Article of the Week - 1:02:28 

🎉  Shootin’ the Heck - 1:05:55

Marketing O'Talk is back! Google announced that they will be sunsetting Universal Analytics in 2023, so we're joined by Cypress North's Sarah Burke to tell you what you need to know before switching to GA4. Sarah tells you about the good and bad of Google Analytics 4 in its current state and the privacy concerns that likely lead to the sunsetting of UA. Plus, what you can do to save your Universal Analytics data before it's gone forever and how to get started in GA4.

Intro - 0:00 

Google Universal Analytics (GA3 or Google UA) Is Going Away - 1:19 

Google Analytics 4 Reaction and Thoughts - 1:58 

What Is Missing From the Update? - 2:44 

Why Google Announced the Update in March 2022 - 6:38 

Advice For Anyone Not in GA4 Yet - 8:15 

What Is Happening to the Data After July - 9:48 

Other Options For Saving Your Data - 11:17 

More Resources on the New Update - 12:40

This week on Marketing O'Clock, it's time to switch to Google Analytics 4! Google announced that they will be sunsetting Universal Analytics in 2023. Google and Microsoft have Wheely exciting new ad formats for automobile dealers. Then, Twitter has a new shopping beta that will allow sellers to showcase products on their profile.  

--------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00 

📰 Main News -

 Google UA to be Sunset, Replaced by Google Analytics 4  - 8:50    

Vroom, Vehicle Ads Have Arrived-  15:45

Twitter Launches Twitter Shops - 20:45

Update on Programmatic Gannett Ad Issues: 23:39 

🔥 Take of the Week -  Sam Tomlinson - 30:11 

🔎 ICYMI - Aj Wilcox - 32:31 

⚡️ Lightning Round ⚡️ 

Paid - 33:46

Organic - 48:36  

Social - 1:04:00 

⚙️ Working Hard, or Hardly Working? - 1:15:36 

🛠 Cool Tool - Sitebulb Server - 1:17:19 

🧠 Must Read Marketing Article of the Week - 1:19:55 

🎉  Shootin’ the Heck - 1:20:15

This week on Marketing O'Clock, Google is adding new UTM parameters for the first time in 15 years and Microsoft's new ad format is all business and all headshot. Plus, all the news you missed this week and we're introducing a "killer" new addition to the Marketing O'Clock Team!  

--------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00 

📰 Main News - Microsoft Professional Service Ads  - 9:40

New UTM Parameters for GA4 -  12:52 

🔥 Take of the Week - Colin Slattery - 16:35 

🔎 ICYMI - Andrea Cruz & Sam Kessenich -  17:55 

⚡️ Lightning Round ⚡️ 

Paid - 19:09

Organic - 29:30

Social - 45:17 

⚙️ Working Hard, or Hardly Working? - 59:59 

🛠 Cool Tool - Sitebulb Server - 1:03:47 

🧠 Must Read Marketing Article of the Week - 1:04:50 

🎉  Shootin’ the Heck - 1:07:37

This week on Marketing O’Clock, the team is here once again to talk SHOP and inFORM you about the exciting new features coming to Web Stories. Plus, TikToks latest announcement scores a perfect 10 (minutes) for long-form lovers and Google Ads launches enhanced conversions for leads.  

--------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00  

📰 

Main News - Google Enhanced Conversions for Leads Are Here  - 5:45 

TikTok Adds 10 Minute Videos - 8:37 

Shopping & Leads Arrive For Google Web Stories -  12:07  

🔥 Take of the Week - @humanprosperity - 16:40 

 🔎 ICYMI - Brett Westerman -  18:13  

⚡️ Lightning Round ⚡️ 

Paid - 1 9:32 

Organic - 28:43 

Social - 48:26  

⚙️ Working Hard, or Hardly Working? - 56:13  

🛠 Cool Tool - Shelley Walsh - 58:56  

🧠 Must Read Marketing Article of the Week - 1:00:19  

🎉  Shootin’ the Heck - 1:02:21

This week on Marketing O'Clock, Microsoft Advertising rolls out auto-appLIED recommendations under the guise of helping customers. Plus, Google introduces a new Shopping Experience Scorecard, Facebook launches some Reel-y unique ad formats that we hope "stick" around, and Google is Tri-ing us with the Golden Triangle.

---------------------------------------------------------------------------------------------------------------------------

Intro - 00:00

📰 Main News -

Microsoft Ads Auto-Applied Recommendations - 05:03

Google Merchant Shopping Experience Score Card  - 09:57

🔥 Take of the Week - Reeva Cutting - 13:19

🔎 ICYMI - Joe Speiser - 15:50

⚡️ Lightning Round ⚡️

Paid - -19:49

Organic - 30:48

Social - 40:11

⚙️ Working Hard, or Hardly Working? - 54:57

🛠 Cool Tool - 56:37

🧠 Must Read Marketing Article of the Week - 57:50

🎉  Shootin’ the Heck - 59:56

This week on Marketing O’Clock, advertisers will soon face an Android void as Google announces they will stop tracking users across apps. Google Ads also announced that they’ll be extending their use of automated extensions. Plus, Tiktok extends video length to up to 5 minutes for more users and YouTube tries (and fails) to fit a long list of innovations in a Short.  

---------------------------------------------------------------------------------------------------------------------------  

Intro - 00:00    

📰 Main News -      

Android To Remove Cross-App Tracking IDs - 06:43 

TikTok is Testing 5 minute videos - 08:45 

Are NFTs Coming To YouTube?- 12:20 

More Auto-Recommendations For Google Ads - 19:43  

🔥 Take of the Week  Eli Schwartz - 22:24  

🔎 ICYMI  PPCGreg (PPC Greg) -23:54  

⚡️ Lightning Round ⚡️   

Paid - 27:15 

Organic - 48:35 

Social - 58:20  

⚙️ Working Hard, or Hardly Working? - 1:10:52  

🛠 Cool Tool - 1:12:50  

🧠 Must Read Marketing Article of the Week - 1:13:54   

🎉  Shootin’ the Heck - 1:15:26

This week on Marketing O’Clock: Buyers, be aware! Google’s new Buying Guide is less of a guide and more of content farm. Advertisers wish they could unsubscribe from some performance max placements and ad formats. Plus, we are hoppy to report that Mozilla and Meta might have a new IPA on tap and more marketing news from this week.  

 --------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00   

📰 Main News -     Google Tests Buying Guides In The Mobile SERPs - 5:19   

Concerns with Emails & Video On Google Performance Max - 10:44   

Meta's Answer to the Privacy Preserving Problem - 15:00    

🔥 Take of the Week - Jonas Sickler - 19:29   

🔎 ICYMI - Ryan Jones (@RyanJonesSEO) -21:50   

⚡️ Lightning Round ⚡️  

Paid - 23:29 

Organic - 37:49 

Social - 49:03   

⚙️ Working Hard, or Hardly Working? - 58:49   

🛠 Cool Tool - 1:01:26   

🧠 Must Read Marketing Article of the Week - 1:02:39   

🎉  Shootin’ the Heck - 1:04:44 

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, Google Ads will automatically "upgrade" Smart Shopping and Local Campaigns to Performance Max during the summer of '22. Plus, Howdy Partner! Google launches the new Partners Program for advertisers and the Search Console URL Inspection API.   

--------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00  

📰 Main News -     

Google Ads: Performance Max to Replace Local and Smart Shopping - 5:00  

Google Launches New Search Console URL Inspection API  - 10:02 

Revised Google Ads Partners Program Relaunches - 15:07   

🔥 Take of the Week - Brett Bodofsky - 19:41  

🔎 ICYMI - Shaun Elley - 20:38  

⚡️ Lightning Round ⚡️  

Paid - 22:26

Organic - 31:23

Social - 45:00  

⚙️ Working Hard, or Hardly Working? - 52:13  

🛠 Cool Tool - 54:50  

🧠 Must Read Marketing Article of the Week - 55:57  

🎉  Shootin’ the Heck - 58:59

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, we have to give Google Ads *credit*, their new promotion might convince us to stay on as Google Partners. Plus, Google Analytics 4 now lets you change your default attribution model and Microsoft Advertising is making improvements to shopping campaign reporting.  

 --------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00 

📰 Main News -    

You Can Now Change Your Google Analytics Attribution Model - 8:27 

Google Partners Program Updates - 12:47 

Microsoft Advertising Shopping Enhancements - 17:54    

🔥 Take of the Week - Julie Bacchini  18:14   

🔎 ICYMI - Chris Ridley -22:36 

⚡️ Lightning Round ⚡️  

Paid - 26:27

Organic 39:36

Social - 50:08 

⚙️ Working Hard, or Hardly Working? - 56:46 

🛠 Cool Tool - 59:14 

🧠 Must Read Marketing Article of the Week - 59:52 

🎉  Shootin’ the Heck - 1:02:43

--------------------------------------------------------------------------------------------------------------------------- 

#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, we're keeping you (re)posted on new features coming to TikTok, the new Chrome 97 allows you to record interactions on your site, and your Instagram feed is about to get a whole lot less familiar. Plus, PBR is reASSessing their social media strategy after some controversial Tweets went viral.   

--------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00 

📰 Main News 

-TikTok Reposts Have Arrived -  7:34

 Google Chrome Recorder - 13:00 

Instagram Feed Order Updates 14:47

🔥 Take of the Week - SEOGoddess -  18:14   

🔎 ICYMI - Jyll Saskin Gales - 22:09 

⚡️ Lightning Round ⚡️  

Paid - 24:26

Organic 29:42

Social - 49:10 

🤢 WTH - 55:41 

⚙️ Working Hard, or Hardly Working? - 59:41 

🛠 Cool Tool - 1:01:30 

🧠 Must Read Marketing Article of the Week - 1:02:45 

🎉  Shootin’ the Heck - 1:04:52

--------------------------------------------------------------------------------------------------------------------------- 

#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, Meta Ads has a new campaign objective experience and a new unnecessary acronym for the new year. Plus, placement exclusions make a smart addition to Google Ads smart shopping campaigns, but should marketers get used to this feature? Then, we're breaking down the best and worst of digital marketing in 2021 during the third annual Clockscar awards!

 --------------------------------------------------------------------------------------------------------------------------- 

Intro - 00:00  

📰 Main News -  

Meta Ads Gets A New Look -  5:20  

Are Smart Shopping Placement Exclusions Here? - 9:18  

🔥 Take of the Week -  11:59  

🔎 ICYMI  -14:21  

⚡️ Lightning Round ⚡️  

Paid - 15:35 

Organic 21:06 

Social - 32:21  

❓ WTH - 36:46  

⚙️ Working Hard, or Hardly Working? - 39:45   

🛠 Cool Tool - 42:21  

🧠 Must Read Marketing Article of the Week - 43:28  

🙌  2021 Clockscars - 44:25  

🏆  - Biggest Win of the Year - 46:17 

🏆  - Biggest Loss of the Year - 47:55 

🏆  - Most Copied Feature - 48:37 

🏆  - Biggest Drama - 49:27 

🏆  - Best Named Update -  50:30 

🏆  - WTH of the Year - 52:42 

🏆  - Biggest Platform Fails - 52:42 

🏆  - Rant of the Year - 01:02:56 

🏆  - Best Ads Follow - 01:14:54 

🏆  - Best PPC  Follow - 01:15:52 

🏆  - Best Organic Follow - 01:16:36 

🏆  - Best SEO Follow - 01:17:25 

🏆  - Take of the Year - 01:18:10 

🏆  - Greg of the Year - 01:22:51 

🏆  - BBF of the Year- 01:24:41  

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 #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

Yule love this week's episode as Jess and Greg cover some huge programmatic news from Microsoft, and discussing Reddit's HO HO IPO. We also cover all of the digital ad news of the week along with all the marketing and social stories that you need to know.    

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Intro - 00:00 

📰 Main News -   Microsoft Bolsters Programmatic Offerings with Acquistion of Xandr -  7:34

 Reddit Going Public? - 10:33 

🔥 Take of the Week - Justin Borge -  13:55 

https://twitter.com/BorgeClooney/status/1471587738629591052 

🔎 ICYMI - Sam Kessenich -14:50 

⚡️ Lightning Round ⚡️  

Paid - 16:33

Organic 24:18

Social - 46:40 

⚙️ Working Hard, or Hardly Working? - 54:14 🛠 Cool Tool - 56:04 

🧠 Must Read Marketing Article of the Week - 57:19 

🎉  Shootin’ the Heck - 59:57

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, YouTube is gifting creators this holiday season with a slew of new features. Our team tells you what you need to know about new auto-chapters, analytics, Shorts remixes, subscription collections, & more! Plus, #PPCchat weighs in on the good and the bad of performance max campaigns (AKA PMax) and more digital marketing news you need to know! 

  ---------------------------------------------------------------------------------------------------------------------------

 Intro - 00:00 

📰 Main News -   

New YouTube Creator Features for December -  7:34 

🔥 Take of the Week - Amelia Fowler -  14:28 

https://twitter.com/AmaliaEFowler/status/1468719040029814786 

🔎 ICYMI - Eric Farmer -16:40 

https://twitter.com/ericdfarmer/status/1469351889049305089?t=SaMfpgbXpCIEakizCwjeqg&s=09   

⚡️ Lightning Round ⚡️  

Paid - 19:29

Organic 34:54

Social - 49: 50  

❓ WTH - 59:39 

⚙️ Working Hard, or Hardly Working? - 01:03:19 

🛠 Cool Tool - 01:05:08 

🧠 Must Read Marketing Article of the Week - 01:06:26 

🎉  Shootin’ the Heck - 01:08:14

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, desktop placements are no longer out of the picture for Google Ads image extensions. Google rolls out another Product Review Update just in time for the holiday season, but are their intentions naughty or nice? Plus, We Qwant to tell you about our new favorite search engine and Google released another uplifting misleading video to review the year in search.

Intro - 00:00

📰 Main News - 7:42

Google Ads Image Extensions Are Rolling Out To Desktop 7:44

Google December Product Review Updates - 12:30

🔥 Take of the Week - via Jared McKiernan  - 16:23

🔎 ICYMI - via Miranda Akins - 17:39

⚡️ Lightning Round ⚡️

Paid - 18:56

Organic 37:45

Social - 50:04

⚙️ Working Hard, or Hardly Working? - 01:02:50

🛠 Cool Tool - PlePeper Local Tool  - 01:05:03

🧠 Must Read Marketing Article of the Week - Annie Cushing (the real Annielytics) A Marketers Guide To Using Regex In Search Console - 01:06:14

🎉  Shootin’ the Heck - 01:07:30

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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, the YouTube Creators Team announced a Content Gap feature and other new insight tools for creators, but the real gap exists in the insights themselves. Google Ads issued service adjustments for accounts that were impacted by an issue with shopping campaigns in November. Plus, Jack Dorsey and his beard are stepping down as CEO of Twitter and all the digital marketing news you missed this week.  

*video work as mentioned on the show*
https://www.youtube.com/watch?v=ydWO9m8ZIpY 

https://www.youtube.com/watch?v=pOvZFqhjnUY 

https://www.youtube.com/watch?v=1Uc5Pumgatg 

https://www.youtube.com/watch?v=edfXHGJXe0g 

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Intro - 00:00 

📰 Main News - 8:20 

How To Get Google Ads Shopping Credits 8:24 

YouTube Content Gaps & Search Insight Updates - 10:40 

Twitter's Jack Dorsey Steps Down - 16:56 

🔥 Take of the Week - via Sarah Burke - 22:10 

🔎 ICYMI - via Akvile DeFazio - 26:54 

⚡️ Lightning Round ⚡️  

Paid - 28:16

Organic 40:30

Social - 50:08 

⚙️ Working Hard, or Hardly Working? - 58:42 

🛠 Cool Tool - Advertools URL Structure Analysis Tool - 01:00:11 

🧠 Must Read Marketing Article of the Week - WhiteSpark's Local SEO Ranking Factors for 2021 - 01:00:48 

🎉  Shootin’ the Heck - 01:02:24--------------------------------------------------------------------------------------------------------------------------- 

#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

On this week's Marketing O'Clock Jess, Shep & Greg cover some podtastic new ad options from Spotify, some insights into the Google Ads features and the array of presents under the tree for YouTube Creators. Also, Google Ads wants you to create campaigns in the app (DON'T!), we may see better reporting for RSAs, Search Console gets a drippy new upgrade, everyone is fleeing far far away from AMP, we play a rousing game of Barry's Charts with Greg, and oh - put #30 #hashtags #on #all #of #your #posts.  All this plus the #digitalmarketing news of the week

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 Intro - 00:00 

📰 Main News - 5:00

Spotify Self Serve Podcast Ads 5:52 

New Google Ads Insights - 8:36 

YouTube Upgrades For Content Creators - 14:54 

🔥 Take of the Week - 19:20 

🔎 ICYMI - 20:00 

⚡️ Lightning Round ⚡️  

Paid - 21:26

Organic 35:02

Social - 46:18 

⚙️ Working Hard, or Hardly Working? - 01:00:00 

🛠 Cool Tool - 01:02:30 

🧠 Must Read Marketing Article of the Week - 01:03:50 

🎉  Shootin’ the Heck - 01:05:3

1--------------------------------------------------------------------------------------------------------------------------- 

#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock's 201st episode, we cheer for new Google Experiments that dodge the draft process! Also, Facebook/Meta is enhancing shopping in Groups, while Google went full Lucy & the Football with a new Algo update that you WON'T believe. Our Queen Julie Bacchini poured on so much salt that she earned a new nickname. Plus we release a new segment "Digital Marketing Jokes" where we source the best digital marketing jokes of the week and read live. All this plus the #digitalmarketing news of the week 

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 Intro - 00:00 

📰 Main News - 6:00 

Google Ads Customer Match Updates - 6:10 

Google November 2021 Core Updates - 9:45 

Facebook Groups Gets Shoppy - 14:55 

Google Ads Experiments Gets An Upgrade - 18:02 

🔥 Take of the Week - 20:15 

🔎 ICYMI - 23:36 

⚡️ Lightning Round ⚡️  

Paid News - 26:30

Organic News - 41:50

Social News - 56:24 

⚙️ Working Hard, or Hardly Working? - 01:11:00 

🛠 Cool Tool - 01:13:00 

🧠 Must Read Marketing Article of the Week - 01:14:35 

🎉  Shootin’ the Heck - 01:15:46

#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O'Clock, we celebrate our 200th episode! Rest in peace to Google My Business, as it will now be called Google Business Profile and is becoming a whole lot more difficult to manage. Facebook announces the removal of detailed targeting options deemed sensitive. Twitter Blue is now available in the US, but Greg wishes he could unsubscribe. All this and much more! 

This week on Marketing O' Clock, our friend Performance Max is finally out of beta, just in time for FACEBOOK's rebrand to Meta! Plus, we try to wrap our heads around Google Ads' new conversion goals and share insider info on how a Minor Google Ads policy change is majorly backfiring in the EU.

This week on Marketing O'Clock, the team discusses all the legal drama surrounding Google and Facebook. We break down the allegations that surfaced from the massive Facebook document release and unredacted filings from a lawsuit against Google. Plus, Facebook wants you to know they really care about small businesses, so we also cover the new features announced this week. All this and much more!

This week on Marketing O'Clock, the team discusses Google rolling out continuous (not infinite) scroll. Facebook announces that they are hiring 10,000 in the EU to help build the metaverse, and we also help Mark Zuckerberg come up with some new names for the Facebook rebrand. Plus, Twitter is testing a new in-conversation ad format. All that and much more!

On this week's episode of Marketing O' Clock, Google has the team in a tizzy as they update keyword matching, and offers some really bad blanket advice regarding match types. Google also announced that data-driven attribution will now be default. Plus, Facebook is launching Reels on iOS and Android in the US.