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Marketing Rocketfuel

Marketing Rocketfuel

By Marketing Rocketfuel

With more than 40 years of combined experience, Drew and Michael decode the rocket science behind small business marketing. Learn about the hidden costs of marketing your business and how to generate more results from less money.
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Avoiding the Social Media Money Pit

Marketing RocketfuelAug 24, 2023

Avoiding the Social Media Money Pit

Avoiding the Social Media Money Pit

Are endless hours on social media taking away from what truly matters - running your business? 🕒 Struggling to keep up with consistent content and visibility? Drew and Michael have your back as they unveil the secret to conquering the social media chaos that's been stealing your time, money, and happiness. Introducing our incredible sponsor, Rocketfuel Social, your ultimate solution to stress-free social media management. 🔥 Get ready to transform your digital game with their expert assistance. And here's the exciting part – use the exclusive launch code "FREEMONTH" to unlock a FREE month on any of their social media management plans! Join us as we dive into the challenges faced by small businesses in the world of social media and unveil strategies to break free from its clutches. Subscribe now and embark on a journey to reclaim your business's time, money, and joy. 💪🚀

Aug 24, 202338:58
Escaping Burnout: Self-Care for Small Business Owners

Escaping Burnout: Self-Care for Small Business Owners

Welcome to Episode 208 of the Marketing Rocketfuel podcast, where we talk about everything related to marketing and entrepreneurship to help your business reach new heights. In this episode, your hosts, Michael Aldea and Drew Horine, are broadcasting from the sunny locale of Tulum, Mexico, sharing personal insights and experiences on a crucial topic for every small business owner – avoiding burnout. Are you feeling overwhelmed by the constant pressures and challenges of running a small business? Do you feel guilty when you take a moment for yourself? If your answer is yes, then this episode is a must-listen. Drew delves deep into his own journey as a business owner, sharing his struggles with stress, burnout, and the often crippling guilt of not working every moment. We discuss: • Why it's important for small business owners to take intentional breaks • The positive impact of self-care on your business and personal life • How to set boundaries and prioritize your health for long-term success • The reality of burnout and stress for small business owners • The benefits of changing your scenery to gain new perspectives Join us in this honest conversation as we debunk the myth that self-care is selfish and explore practical ways to maintain balance, care for your mental health, and boost the productivity and growth of your business. Listen in and discover how stepping away from your business can actually help it grow! Don't forget to like, subscribe and hit that notification bell for more insightful content! 🔔 Subscribe: 📸 Follow us on Instagram: 🎧 Podcast links: #SmallBusiness #AvoidBurnout #Entrepreneurship #SelfCare #BusinessGrowth

Jun 17, 202354:04
Web Developer vs. Designer: Which One Do You Need?

Web Developer vs. Designer: Which One Do You Need?

🚀 Strap in as we blast off on another episode of Marketing Rocketfuel! This time, Drew and Michael are on a mission to decode the not-so-alien concept of website development. Why does your business need a website developer? Who are the key players in website creation? Is outsourcing the right way to go or should you tackle it yourself? We're answering all these questions and more! 💻 🔍 Discover the unique roles of website designers, developers, and application programmers, and find out how they contribute to the digital presence of your business. It's not as complicated as it sounds, promise! 🎯 We also delve into the types of websites suitable for different businesses and guide you toward strategies for effective lead generation. Because let's face it, leads are the rocket fuel to your business growth! So, are you ready to launch your business to new heights with the right website strategy?👉 WATCH NOW! 🚀 Check out the Marketing Rocketfuel blog: 🎧 Tune into MRF wherever you get your podcasts. ✨ A big shout out to our sponsor, Escape Plan Marketing, for their top-notch marketing services ➡️ 📺 Do us a solid and give our friends at Magnates Media ( and NerdSync ( some love! Don't let content farms take down small creators. 💙 And don't forget, if you love what we're doing on Marketing Rocketfuel, hit that like button, leave a comment, and make sure to subscribe for more marketing decoded. 🚀 #MarketingRocketfuel #WebDevelopment #DIYorNot #EscapePlanMarketing #LeadGenerationWebsite Developer or DIY? The Who, When & How Unveiled! | Marketing Rocketfuel

May 23, 202355:44
Can AI Replace Graphic Designers?

Can AI Replace Graphic Designers?

Can you really create a professional brand using AI and DIY tools? Drew and Michael talk with a real-life graphic designer to find out how they stack up against Midjourney, Canva, and other small business design options. Get our monthly newsletter: Book your free Discovery Call:

Episode Blog Post: Congratulations to Matt Swanson who won our Visit Earth vacation package. Watch for more contests coming up soon.

Apr 13, 202349:41
Copywriters vs. ChatGPT: Celebrity Death Match

Copywriters vs. ChatGPT: Celebrity Death Match

Welcome to the Marketing Rocketfuel podcast, where Drew and Michael explore the latest trends and technologies in the world of marketing. In this episode, sponsored by Escape Plan Marketing, we're tackling a hot topic: "Copywriters vs. ChatGPT: Celebrity Death Match."  

Are copywriters in danger of being replaced by ChatGPT? It's a question that's been on everyone's minds lately, and we're diving into the debate with a fun and playful twist. As always, we'll be bringing you our unique take on the issue, with plenty of humor and wit along the way.  

So join us as we explore the potential impact of ChatGPT on the world of copywriting. We'll be discussing the fears that some copywriters have about becoming obsolete, and exploring how new technologies can actually make them more effective at their jobs.  

And of course, we'll be having a little fun along the way, with some playful banter and maybe even a few surprises. So be sure to tune in and join the conversation!  

Thanks again to our sponsor, Escape Plan Marketing, for making this episode possible. We couldn't do it without you!  


Get an entire marketing team for less than the cost of a single employee. Visit to book your free Discovery Call today.  

We mentioned this video by @oboscuriousmind 

Try ChatGPT for yourself at  

Marketing Rocketfuel is available on YouTube, Spotify, Apple Podcasts, and Google Podcasts. Be sure to like, comment, and subscribe so you never miss an episode.

Mar 10, 202333:52
What Does a Social Media Coordinator Do?

What Does a Social Media Coordinator Do?

Learn about the role of a social media coordinator and what they bring to your company. Including creating content, managing your community, and analyzing metrics to drive successful campaigns.  

Drew and Michael answer these questions: 

  • What is and isn't considered social media? 
  • What are the most popular social media platforms today? 
  • What is the difference between a social media profile and a channel? 
  • What to know when hiring a social media coordinator? 
  • When should you hire a marketing agency to manage your company's social media channels?  

Marketing Rocketfuel is hosted by Drew Horine and Michael Aldea. Together, they have over 50 years of digital marketing experience. Plus, they have really cool hair.  

Blog Post: 

Sponsored by Escape Plan Marketing. Full-service marketing solutions for mid-sized companies. Book your free Discovery Call at  

Like us? Hate us? Somewhere in between? Let us know in the comments, smash that Like button, and ring the bell!

Feb 16, 202356:55
Breaking Through the CEO Bottleneck

Breaking Through the CEO Bottleneck

Today on Marketing Rocketfuel, Drew & Michael tackle the biggest mistake made by mid-sized company CEOs. We discuss how the CEO Bottleneck will kill any momentum in your company and how to open it up to scale your company's growth.  

Episode Blog Post:  

Sponsored by Escape Plan Marketing. We create engaging content to attract new customers and deliver measurable results for your business. Book your free Discovery Call at

Jan 19, 202341:29
What is a Marketing Director?
Dec 19, 202240:19
When Not To Hire A Marketing Agency

When Not To Hire A Marketing Agency

Drew and Michael discuss when to hire a marketing agency, some agency red flags, and how to keep the relationship from going south.  

Shout out to Drew's realtor: Jenna Jourdet 

Marketing Rocketfuel is sponsored by Escape Plan Marketing. If you want to grow your business to the next level, visit to book your Discovery Call now.  

Episode Blog Post: 

Episode Highlights: 

  • Types of Marketing Agencies 
  • Marketing Agency Red Flags 
  • A Healthy Agency Relationship 
  • Hiring vs Outsourcing 
  • Action Tip: Your Marketing Dream Team  

The Marketing Rocketfuel podcast is now available on YouTube, Spotify, Apple Podcasts, Google Podcasts, and Anchor.

Nov 16, 202257:13
How Much Should a Professional Website Cost?

How Much Should a Professional Website Cost?

Drew & Michael talk about what it really takes to create a professional business website, from start to finish. We outline the costs and steps involved to get your web presence up, running, and climbing the ranks on Google.  

Sponsored by Escape Plan Marketing 

Marketing Rocketfuel Blog:

Oct 28, 202250:11
The Hidden Cost of Reels & TikTok Videos
Oct 05, 202247:28
The Real Costs of Social Media Marketing

The Real Costs of Social Media Marketing

Promoting your business through social media is itself a booming business. An analysis conducted by The Content Factory found that "the average organization spends between $200 and $350 per day on social media marketing. This works out to between $6,000 and $10,500 per month or between $72,000 and $126,000 per year.”

In Episode 5 of Rocketing Marketfuel, Drew and Michael talk about the hidden costs of using social media for business marketing.  

- Escape Plan Marketing (Sponsor) Book your Discovery Call and get a free marketing audit checklist.

Sep 12, 202236:13
Do DIY Websites Really Save You Money?
Aug 12, 202241:35
The Hidden Costs of Shopify, Part 2

The Hidden Costs of Shopify, Part 2

If you're thinking about selling products online, you don't want to miss today's podcast. Drew and Michael walk through the Shopify app and reveal the hidden costs of launching your store.  


  • Sponsor: - Book a 30-minute Discovery Call and receive our exclusive Marketing Audit Checklist. 
  • Shopify, Part 1
  • Podcast Blog: 

In Today's Podcast:

  • Part 1 Recap
  • Product Photography: Pro vs DIY
  • Essential Shopify Apps
  • Additional Pages on Your Shop
  • Maintaining Your Store
  • Driving Traffic to Your Shopify Store
  • Action Tip  

This is podcast 2 of 2 in our Shopify Hidden Costs discussion. If you find this content helpful, be sure to like, subscribe, and comment. Think we can do better? Tell us that, too!

Jul 29, 202247:27
The Hidden Costs of Shopify, Part 1

The Hidden Costs of Shopify, Part 1

Thinking about selling products online? Drew and Michael reveal the hidden costs of starting your e-commerce business on Shopify. What does it really cost to set yourself up for success on the popular online shopping platform?  


In Today's Podcast: 

  • What is Shopify? 
  • Plan Levels 
  • Adding Products 
  • Shipping Options 
  • Taking Payments 
  • Connecting Your Point of Sale System 
  • Action Tip  

Shopify is huge and this episode is just the start to launching your store. Tune into Part 2 for everything else you'll really need to be successful on the Shopify platform.

Jul 28, 202236:47
The Hidden Costs of Marketing - Season 1 Intro

The Hidden Costs of Marketing - Season 1 Intro

Is that $25 a month website really all you have to pay? Is social media really free? This season on Marketing Rocketfuel, Drew and Michael talk about the hidden costs of promoting your business in 2022.  

Marketing Rocketfuel, Season 1, Episode 1 The Hidden Costs of Marketing Your Business  

Free Marketing Audit: https://escapeplanmarketing.comRocketfuel 

Blog: https://rocketfuel.workFull 


Upcoming Episodes: - Shopify and Other E-commerce Platforms - Wix, Squarespace, and DIY Website Builders - Logo Design - The CEO Bottleneck - Social Media - Reels & Tiktok Videos

Jul 21, 202220:26