WAIR ChatsMay 31, 2023
Stop Romanticizing Entrepreneurship w/ Jonathan Poma of Loop
Jonathan (JP) Poma, Co-founder and CEO of Loop, is a techie at heart. A self-described early-adopter and tinkerer, Jonathan was able to turn his love of playing with technology into growing one of the premier returns platforms available on Shopify.
In this episode Greg and JP reminisce about the early days of starting their respective companies. Listen in to hear:
JP’s path from sales to founding CEO
Tips for getting into e-commerce entrepreneurship
The top interview question he uses to understand a candidate’s ability to self-innovate
Why it’s better to romanticize solving a problem versus romanticizing entrepreneurship
Building, Running, and Exiting a Startup w/ Jeremiah Prummer of KnoCommerce
Jeremiah Prummer has entrepreneurship in his blood. As a kid, he watched his parents start and build a successful health food store. Naturally, starting and running a business is something he always knew he would do. Fast forward and Jeremiah has been involved with numerous startups and has seen it all – the highs, the lows, and the lessons learned along the way. His current venture, KnoCommerce, was acquired by WeCommerce last year, which led to Jeremiah transitioning from a founder role to that of a CEO.
Listen in as we dive under the hood of the realities of starting a SaaS company. We chat about:
How to determine your pricing structure and what VCs are really looking for from their investment companies
What needs to happen to build a compelling exit strategy for your business
The challenges of convincing customers to fully optimize product use to get the most value
Building a Customer-Focused Content Strategy w/Alexa Kilroy of Triple Whale
Today we’re joined by Alexa Kilroy, Head of Brand at Triple Whale. In this advice-oriented episode, we chat about how she went from being a high school English teacher to being head of brand for an eCommerce AI data platform, how to crowdsource customer feedback for product development, and why good SaaS marketing means becoming a student of your customer.
Embracing Change to Inspire Growth w/ Juan Lopez Salaberry of Innerforce
Can radical vulnerability work in startup culture? In this episode of WAIR Chats, we sit down with Juan Lopez Salaberry, Founder and CEO of Innerforce, to discuss how he went from working in venture capital to joining a mentorship nonprofit to founding a sports apparel brand, and why he believes radical honesty breeds customer loyalty.
Uncovering What Makes Your Brand Special w/ Arjun Jolly of adQuadrant
How does the foundation of your brand compliment your marketing strategy? In this episode of WAIR Chats, we sit down with Arjun Jolly, Co-Founder and COO of adQuadrant, to discuss the importance of a well-defined brand experience, breaking out of established comfort zones, and what he predicts is on the horizon for eCommerce.
Confessions of an eCommerce Entrepreneur w/Jordan West of upGrowth Commerce
Looking to gain some firsthand knowledge from a modern-day eCommerce renaissance man? In this episode of WAIR Chats, we sit down with Jordan West, Founder, and CEO of upGrowth Commerce, to discuss the intricacies of eCommerce, his humble beginnings as a growth marketer, and how to create the perfect win-win between brands and investors.
Using Customer Feedback to Build an Intentional Apparel Brand w/ Cadogan Price of CADOGAN
In this episode of WAIR Chats, we sit down with Cadogan Price, founder and CEO of CADOGAN, to discuss what goes into building a luxury menswear brand, and why an effective customer feedback loop is critical to designing with intention.
What Drove an MLB Infielder to Become a SaaS Strategist? w/ Murray Watts of Route
In this episode of WAIR Chats, we sit down with Murray Watts, Strategic Account Manager @ Route, to discuss sustainability within the post-purchase experience, eCommerce personalization at scale, and America's pastime.
Using Recommerce to Solve Your Greatest Returns Challenges w/ Brian Taylor of Hafback
The word “return” is often viewed with disdain by brands and retailers alike, especially in the world of eCommerce. But what if we told you that returns can present a unique opportunity for your brand to balance sustainability with profitability? In this episode of WAIR Chats, we sit down with Brian Taylor, Founder and CEO of Hafback, to discuss his company’s innovations in reverse logistics, the early days of entrepreneurship, and what drives him as an eCommerce revolutionary.
Transforming Returns Into Your Competitive Advantage w/ Ben Davis of TryNow
Imagine if you stepped into a fitting room and the store clerk asked you to pay for the items before trying them on. Sounds bizarre, right? Yet, that’s the reality of modern eCommerce. In this episode of WAIR Chats, we sit down with Ben Davis, Founder, and CEO of TryNow, to discuss how Try Before You Buy programs are redefining the eCommerce shopping experience.
Reintroducing Fun to the Game of Golf, One Polo At a Time w/ Jason Richardson of Bad Birdie
Looking to add some contemporary flair to your golf-ready wardrobe? In this episode of WAIR Chats, we sit down with Jason Richardson, Founder, and CEO of Bad Birdie, to discuss his brand's debut on Shark Tank, reducing shopper friction, and his vision for the future of the eComm apparel industry.
How to Convert Complacency Into Opportunity w/ Chris Pinchot of Status
Personalize or perish. It's a common phrase used in the eCommerce industry, yet many brands only begin to scrape the surface of what a truly curated on-site experience looks like. Join us as we chat with Chris Pinchot, Co-Founder of Status and Loop Returns, about his journey toward completely reimagining the customer account experience.
From the Runway to the Board Room: Owning a Size-Inclusive Clothing Label
Plus size vs. size-inclusive, what's the difference, and why is this distinction so important? In this episode of WAIR Chats, we interview Taylor Long, Founder, and CEO of Nomads Swimwear, on the intricacies of apparel sizing, launching a D2C apparel brand during the pandemic, and a shared love of true crime documentaries.
Why Branded Resale is Sustainable Fashion's Shining Star
Does your apparel brand have sustainable aspirations? In this episode of WAIR Chats, we interview Jake Disraeli, Co-Founder, and CEO of Treet, on apparel resale, circular fashion, and his previous conundrum of being a sustainably-minded leader at Indiegogo.
Technology’s Role in Helping BYLT’s Shoppers Traverse the vast eCommerce Landscape
In our debut episode of WAIR Chats, we interview Ryan Groh, eCommerce Manager at BYLT Basics, on the far-reaching implications of eCommerce, enhancing the customer experience through sizing, and a bit of rock and roll.