Marketing and Momosas

How to plan your course offering strategy, how to price it, and the do's and don't's of messaging. Learn what you MUST get right, and why you need to consider fantasy vs. reality. 

The question of all questions we hear all the time.  "Should I use Faceook ads or Google ads to promote my online course?" 

In this episode, Ashleigh, Lisa and Cassidy will share with you the do's, the don'ts, the things to be aware of, and best practices for the highest ROI.  We dive into both platforms and share insider expertise from years of running ads on both!

PLUS --- we let you in on some NEW features we have explored, along with why you should explore them too!

Don't be shy, if you loved this podcast, leave us your review! 

Web 3 will be the new "normal," so you might as well adapt early! In this episode, Ashleigh, Lisa and Cassidy break down 4 marketing musts for web 4 newbies, without being crypto savvy! 

It's not as scary as you might think.  In fact, it's actually pretty cool! While the "tech" may seem intimidating, online tools are getting easier to use, and most of the ones we have tried are seamless!  

Marketing in web 3 requires businesses to create experiences that are enjoyed by their visitors, and that's just a brief statement for the direction of this podcast.  

Listen into this candid, but valuable chat with the Funnel Brew Team --- enjoy!

Ashleigh Peregoy and her team at Funnel Brew™ break down 4 DIGITAL MARKETING MOVES gone wrong, and what to do instead!

Entrepreneurs have seriously over thought their digital marketing in ways that hinder their growth in a big way.  

Yes, marketing is changing by the second, but it has always been that way.  For some reason, business owners get comfortable with a certain way of marketing, but then find themselves defeated by the changes at play.  There are just 4 key things that you can change to flip the scrip of your success in digital marketing, and we are sharing those things with you today.  

Be sure to sign up for our online community! Become a FUNNEL BREW™ Insider - FREE 4 5 Days and then just $7/mo. Cancel anytime!

Did you know that every lead you have is worth an average of $625 each, even before they buy the first thing from you?  

Wouldn't you love to utilize what you already have clear access to and skyrocket sales to your offer in the next 24 hours? 

GOOD!  You're in the right place!

There are 3 super simple data points that are non-negotiable (or should be) to your business.  Pay attention to these things and you will skyrocket your sales overnight.  

Even after 20+ years in marketing, I tested this "ol' faithful" way of quick sales just over the weekend, and purposely used a fraction of my email list to test it with.   Low and behold, it worked like a charm.  

Whether you have a hefty email list of thousands or just getting started, every lead is valuable, even the ones that haven't opened your emails (don't worry, I will go over how to change that).  

⭐️Take what you learn from this podcast to the next level!  There is more training and tools to go along with it!

JOIN OUR ONLINE COMMUNITY IN CIRCLE $7/mo- no commitment - Try it free for 5 days!

Whether you have an online offer/course that has worked already and want to get in front of a brand new audience, OR your offer is brand new, listen up!  In this part 2 of the "Stale to Scale" mini series, you will get 5 tangible tips that you can put into action right away.  

It's time to think outside the box, but also simplify by focusing on the things that matter most.  

Mentioned in this podcast: 

Have a digital offer that has gone stale? 

Before you blame it on ads that aren't working or convincing yourself to either start over, lower your price or change your offer completely, think again!  In this episode I am breaking down 5 tangible tips to revamp your offer to your existing audience.  

Whether you have 100 engaged users/subscribers, or thousands, it doesn't matter. 

Mentioned in this podcast: 

Build a paid online community (that's Web 3 friendly)

SEO (Search Engine Optimization) is evolving along with alllllll of the other changes in store for web 3.0.  

Early adopters of what I share with you will be the ones that benefit the most, and at the fastest rate!  

In this podcast I will break down for you what SEO will mean for web 3.0 and how your ability to be found on "search" will change forever! 

Keywords and tags won't cut it.  Your content has to be specific, niche, and customer centric.  

Topics covered in this episode: 

1. What you can do to be found online

2. Long tail queries - and phrases that get you found 

3. Stats on "searches" today. 

4. AI (artificial intelligence) and digital personal assistants

5. Niching vs. trying to deliver a crazy amt. of "personalized customer experiences." 

Plugin mentioned in this podcast (NOT an affiliate)

Anybody else remember when the internet first rolled out? Web 1.0 was filled with that "phone line connection sound." It empowered us to find solutions at the tap of a keyboard, and "you've got mail" was the best notification ever (how times have changed!).  

Fast forward to web 2.0 (where we are today) and we interact with smart devices, social media, bots and the occasional spam that can become catastrophic! 

What these 2 experiences of the web have taught us is that users want an experience unique to them and hyper personalized. 

How that starts is through design.  Why? Because the design of your website is extremely important in regards to how users experience your brand as a whole.  

Some key elements with changes to your website that you should consider (sooner than later): 

1. Illustrations 

2. Bold headlines

3. Clean layout

4. Easy flow

5. Free positioning (LESS of the "perfectly aligned images/grids). 

6. Overlapping images 

7. Interactive elements 

8. Abtract design elements 

9. Text over images 

10. Vertical text

If you start with the design, your next step will be to implement blockchain on your site, and then educate your users on what that means.  

Web 3.0 isn't far, and before you know it, it will be HERE.  While some brands and businesses will wait until it's in full effect, smart brands will take action NOW to ensure they don't fall behind.  

There are many topics to cover around the future of marketing, but I'm breaking the most important pieces up inside a mini series.  This episode (#1) is all about paid ads.  I will go over what's changing and what you can do now to prepare for the changes ahead.  

Love this episode? Show some ♥️ love with a review and I'll make more episodes on this specific topic! 

A funnel is something that a lot of people are either unsure about, or find super confusing.  No, it's not the same as your website, and yes every business owner should have one! 

In summary, a funnel isn't just a pretty landing page with a box to collect leads, it's an intentional journey that you have mapped out for your ideal audience that leads them to your offer.  

The #1 thing to avoid, is OVERCOMPLICATING things!  Start simple, start with one thing and then continue scaling.  

Tune in for a quick explanation of what a funnel is and some tips on how you can start building one today.  

Wearing the "CEO hat" 🎩can evolve A LOT for a 6 digit business and a 7 digit business.  In this episode, I'll go over the "characteristics" of the CEO role and confirm some things you might be experiencing now, (or in the future).  

I'll share tips on boundaries, having a filter team member in your business, planning your day around your energy and ultimately having the time to work on your business more, rather than IN your business. 

🎧Tune in and drop your questions over to me on Instagram! 

We have all been there! A client wants to work with us, but the price is too high and they immediately want to negotiate.  Sometimes they want "more" for the same rate, want a lower rate, or a payment plan that goes above and beyond what you have in place.  

In this episode, I will share with you some examples and valuable take-aways that you can start using in your business today! 

Some key points you'll get from this podcast:

• 1. Overly justifying your rate with emotion
• 2. How negotiating will trap you
• 3. What negotiation will do to your team
• 4. What to say when someone objects and wants to negotiate your rate

Ready for a business coach to lead you towards your next goal, and beyond? 

Starting off, I was all service based. Today, my team and I offer services, as well as digital products (offers/courses).  In this episode I will break down what each of those look like, as they are very different! 

After listening in, use the tips and stories I share to plan out your plan for scaling, and start working towards it, TODAY! 

Are you blocking the sales to your coaching packages? 

If you are, you're not alone, I see this in even some of my best clients, but I'm here to help you turn things around.  

No fluff, I'm jumping right into the top 5 ways to sell more of your coaching packages instantly.  

On this episode, I'll go over 

1. The truth behind niching down 
2. How to prep your calls for the sale, so you don't FREEZE and stumble through your offer details. 
3. What you can do to add urgency without "closing the doors" to your offer. 
4. Where to find and how to find your hottest leads
5. Allowing your prospects to skip jumping through hoops to work with you, but EXACTLY how to do that. 

🙋‍♀️Want to work with me? 

Limited spots available for 1:1 coaching

There are 5 stages in online business (or any business for that matter) and they all revolve around the stages of change.  In this episode, I'll go over what those 5 stages are, and how to pinpoint change in the past and use your current stage to move the needle forward in your business.

Apply to Work with me!

Unleash a brand new strategy for Facebook/IG Ads in 2022.  In this episode, I will break down some critical changes that will save you money and increase your conversions.  Why this change? Thanks to the ios updates and also where digital marketing is headed, it's obvious that people are quick to scroll or oversee a product or service that was "made for them," unless they are warmed up first.

Let me break it down for you . . .

IMPORTANT: If you haven't listed to part 1 of this podcast series, I suggest you refer to the podcast right before this one.  

Web 3.0 is happening, but even if you haven't yet adopted it, NFT's are active and trending!!  What is an NFT? NFT stands for "Non fungible token" -- If you're like me, that doesn't help! LOL.  In this epidode however, I break it down for you in ways that will give you a good idea of what I'm talking about and why it matters to you.  I'll also share with you how you can get involved, even if you're brand new to this "new space," for which many have been in for years!  

If you're a creative, you have so much to gain with NFT's and as of right now, Web 3.0. isn't required. 

Helpful links: 

Web 3.0 is in the works and as time goes on, will catch on! Here's what you need to do ASAP for your online business (or any business) to be "Web 3.0 ready!" 

⭐️ Helpful links mentioned in this podcast: 

If you haven't already learned the hard way on having boundaries for the sake of your business, listen up! If you HAVE learned the hard way, you'll be able to relate and also hear the solutions that will set you (and your business) free, so that you can scale while still delivering a positive customer experience for your leads and clients!  

You can finally stop being so accessible and have a system to handle "quick call" requests, "5 min. change" inquiries, and "leads" that go nowhere, other than wanting your PERSONALIZED "free" advice.  

If you want to be able to stay in your creative genius zone, while priming your business for ultimate scale factor, grab a pen (unless you're driving) and take notes!  

If you're a coach, chances are, you are inclined to want to include coaching in your digital offer or course because you think it adds value, you think its' what your client wants, and you are passionate about getting them results. . . but that's not always the case!  

In this episode, I share the breakdown of things to consider when deciding if you want to include coaching in your digital offer/online course.  

🥰 Love this episode?  

👉Wondering what the struggle is behind the offer that barely sells vs. the offer that sells out?  In this episode, I will break down the top 4 differences and what to do about your offer and sales funnel to optimize your conversions!  

As a bonus, I will share the #1 mistake I see when creating an offer, that so many online course creators and online coaches make.  

Mentioned in this podcast: 

The 5 M's of success are proven observations of success vs. stalling for an online business.  It doesn't matter how new you are to the online space, or if you've had a business for years and are stuck in the same old, same old.  There is a reason and it literally comes down to these 5 things, that just happen to all start with the letter "M."  

Need help scaling or growing your business?  

Depending on what your specific needs are, my team and I offer services ranging from coaching, courses, and Done-for-You services!  After taking a listen to this podcast, you may have a more clear direction in what your specific business (and you) actually need most. 

OMG! SO goooooooddd!!

🌻My newest new friend, Amanda Genther is a sales page genius!! 

She's is a mama and a busy entrepreneur that has years of expertise behind her belt and if you listen to this podcast, and want to know more (I know you will), be sure to visit her website (link below).

In this episode, Amanda answers all of the questions I had, and that my audience was wondering about too!  

From the design, the copy, and the layout of a sales page, it all matters!  

WOW!! Grab your pen and a piece of paper.  Monica Louie is a Facebook and Instagram ads genius and a proud mama too!  After starting a blog on getting out of debt several years ago, she discovered her talent in Facebook ads, and without any plan to be the GO-TO person, she had business owners chomping at the bit to get advice from her.  As if by true design, Monica started running Facebook ads for others and to date, she has a successful ads agency and online courses as well!  

Whether you are a blogger, online service-based business, or e-commerce, tune in and listen up!  

Monica shares tips on everything from types of ads, tracking ads, setting budgets and testing!  SO MANY GOOD TIPS!  

The Epic Marketing Academy is a membership that I offer to students who want to master Marketing and Success as a female entrepreneur.  Each month students inside the academy get the chance to apply for a hot seat session with me to ask me anything about growing their business.  

In this episode my client Kim Raaijmakers wanted to ask me about scheduling social posts, getting on a routine and whether or not she should use a scheduling platform or not.  Tune in as I share with her some easy ways to streamline the process, and which social scheduling platforms I recommend.  This is an unedited hot seat coaching session that you don't want to miss!

If you've never used Pinterest, listen in!

If you have used Pinterest, STILL listen in! 

Melanie Fountain is a Pinterest guru and after using and loving the platform so much herself, she turned it into a business!  Today she helps entrepreneurs grow and optimize their Pinterest business accounts, and in this episode, she shares key tips and changes for 2020!  Tune in and don't forget to grab her free gift that you can access in the link below!  

🌟PS: Your 5 Star Review would be AHHHMMMAZZZZINNGG🌟

Book your Free Mini Session to grow your business to 6 figures and beyond!

What can you expect for 2020?  ALL kinds of changes!  In this episode, I am going to share with you the prime ways to grow and optimize your social media and expand your marketing reach for 2020!

Pinterest is amazing!!  I've used it for years and have witnessed the benefits that clients have seen from it!  My personal business goal for 2020 is to use it for my own business and I'm thinking you will want to too (after this episode).  I'm going to share with you simple tips that you can put into action today!  After you listen, you will . . .

• Know how to start ranking on Pinterest (no ads)
• Know what kind of content your audience wants
• Know what kind of opt in your audience wants
• Know what to do with your ALT text 
• Know what online tools to use
• Know how much time you should spend on Pinterest and when to outsource
• Know what to look for measuring the effectiveness of your Pinterest (and other social profiles)

Here are some links to things I mention in the episode:

Email marketing is just like every other type of marketing, it changes.  Good news though, e-mail marketing is not dead, in fact, it offers one of the highest, if not THE HIGHEST return on your investment!  

With a little bit of strategy and tweaks, you are able to create true and timeless relationships all through email.  Your followers, clients, and prospects are wanting to hear what you have to "say," so let it be "heard," using these powerful email marketing MUSTS!  

Tune in and I'll walk you through the top 7 factors to consider in your email marketing strategy.  I'll fill you in on how to get the attention of your ideal customer, how to keep your email from going into SPAM, how to keep your readers engaged when they open up your emails, and what types of calls to action to include, plus more!  

*Love the episode?  Leave some "love" via a review!  Thank you in advance! 

Being a business owner is tough.  It's a roller coaster some days, and there are things you will experience along the way, that can put your success at risk.  Avoid the "stuck" and tone up your mindset.  

Tune in as I break down The 5 Most Important Mindset Blocks that can make or break your success as an entrepreneur.  

Share the love and thank you in advance for your 5-star review!

Ashleigh Peregoy is a business and marketing success coach with a speciality in working with female entrepreneurs.  In this episode, you will learn a little bit more about her and she will share with you some tips to get organized, stay focused and avoid negative self doubt when growing your business.