Marketing Off the Mat | Business for Yoga Teachers

The pandemic has taught us so much about what is important and how we can approach life and our career differently than ever thought possible. People all over the world have traded in their 1 hour commute for the work-from-home life or even making massive changes to how and where they work entirely, including taking on the digital nomad life.  Yoga teachers all over the world are also making massive career and life changes, and the incredible Ali Temple is one such yoga professional who’s done just that. Ali Temple is a global yoga teacher, retreat leader and yoga teacher mentor. She has been traveling full-time for over 2 years, leading sold out retreats and mentoring yoga teachers around the globe as they begin to build their own thriving remote business and cultivate the freedom of a location independent lifestyle. Ali tells us what held her back initially from making the big leap to traveling and teaching full time and how she overcame that to live the incredible international life she’s living today. She shares how we can make the big shifts we need to make to make this our reality too! Be sure to sign up for her free 3 Day Video Training, Liberate Your Life and give her a follow on Instagram and Youtube to stay in touch!

As yoga teachers, we must diversify our offerings to THRIVE if we truly want to make a living in the yoga business. Diversifying our offerings takes the pressure off our weekly teaching schedule and increases our reach beyond the studio environment to bring more yoga to more people. It’s a win-win and Sarah Barguirdjian is on the show today to tell us exactly how she’s done this in her business. Sarah is an ERYT 500 Yoga Teacher currently living and teaching in Winchester, UK. She’s been teaching for 16 years and has lead classes and courses on Yoga International, Apple Inc, Canopius, SMU and Yoga studios worldwide. She teaches weekly classes, workshops, international retreats, recorded Sarahs Shorts on YouTube and Yoga Teacher Mentorship Programs. If you’re wondering how to expand your teaching beyond the studio, this is a must listen episode and Sarah is so generous with her tips in making it a reality for you too. Be sure to follow Sarah and find out more about her offerings! Are you looking for a yoga business coach to find your way in diversifying your teaching income? I'm here for you! Send me a DM and check out how we can work together. You don't have to do this alone

Have you ever wondered how running a yoga business relates back to the roots of yoga itself and how we can use this wisdom in our modern day entrepreneurial journey? We’re super excited to have Barbara Courtille on the show today to help us tie the ancient wisdom together with today’s needs and use it as a way to move forward in our yoga career’s with clarity and purpose. Barbara started practicing yoga in the late 80's with the Iyengars. She has explored various Hatha traditions since that time including Jivamukti, ashtanga and vinyasa yoga. In the last decade she has delved into the more gentle practices of Yin, Restorative, meditation and sound healing. Barbara mentors yoga teachers who want to make yoga their profession. She is currently writing a book on yoga philosophy to help yoga teachers bring the wisdom of yoga to their students in a practical way. This episode is packs a punch with ancient wisdom and practical application to fill your cup today. Be sure to check out Barbara's How to Create a Successful Yoga Career course and stay in touch with her on Instagram as she author's her new book!

A common thread in conversations I have with yoga teachers is they face a lot of overwhelm, when establishing workflows for their businesses. This is very relatable and understandable, with all the tasks we have on our daily to-do lists at teachers.  Not only do we need to deliver well-crafted yoga experiences for our students, but we also wear a ton of hats when it comes to marketing, budgeting, and balancing all of the needs of a small business. So, how can teachers combat this overwhelm? We have the incredible Amanda Kingsmith on the show today to help us find balance and a way forward. Amanda Kingsmith is a 500-hour RYT, a yoga business coach, a podcast host, and a world traveler. She blends her background in business with her love of yoga and is passionate about helping yoga teachers create careers that they are passionate about and that are sustainable. Amanda is the host of Mastering the Business of Yoga and also the co-host of The World Wanderers, a podcast on travel and travel as a lifestyle. We dive into actionable steps that the teachers can implement right away that will make massive shifts in their businesses and cut through the overwhelm with new systems and tools that Amanda shares with us. Be sure to follow Amanda @masteringthebusinessofyoga and listen to her show, which is a favorite of mine! You can check out her offerings here and find out more how you can work with her directly. 

Yoga studio owners are often inundated with a multitude of tasks, be it understanding their membership numbers, finances, and operations just to name a few. The days for studio owners and managers are dizzyingly long and filled to the brim. How do studio owners prioritize the needs of their businesses and make true progress toward revenue, and ultimately, making lasting impacts in their communities? Today, we have Laura Munkholm on the show to share her wealth of knowledge, from working on the front line to leading studios, to coaching wellness entrepreneurs and her latest adventure, founding Walla Software, a powerful, all-in-one studio fitness studio software company built to revolutionize the way boutique fitness studio owners take control of their businesses. Laura co-founded Walla to help make business management easy and efficient for the female studio owner who is historically underrepresented in tech, and therefore stuck using software that was not developed with her needs in mind. Laura is also a lifelong athlete, yogi, book junkie, and live music lover. She resides in San Diego with her husband, daughter and son. She shares so many insights and actionable tips with us in this episode from her personal experience in studio leadership, carving her path in the fitness tech industry and her journey through life. Studio owners, current and future, this is one not to miss! Dive in to this wonderful chat with Laura now and check out their blog for so many more insights that will take your business to the next level!

Equity has been top of mind, and even a trending topic in the past few years. This concept has had many teachers and business owners taking stock of how they are, or often are not, creating intentional spaces for all voices and bodies within their yoga businesses. This notion also extends to wellness entrepreneurship for professionals of color and particularly yoga teachers who haven't felt welcome in traditional studio and wellness spaces. Today we are joined by the incredible Angie Franklin, Founder and CEO of Afro Yoga, who shares generously from her vast experience in teaching, entrepreneurship, and creating safe space for practitioners and teachers of color to flourish in their practice and business. Angie founded Afro Yoga, a global platform with local roots that offers yoga with a social justice lens and emphasis on community connection. As a wellness entrepreneur, certified Kemetic and Vinyasa yoga instructor and business mentor, Angie's work is focused on increasing access to wealth and wellness for practitioners and professionals of color. She is also a 3X Lululemon ambassador and has worked with clients that include the NBA, international Lululemon leadership teams, Microsoft, Duolingo, Kaiser Permanente, Rebbl and many more. Today, we discuss the need for white yoga teachers and business owners must prioritize progress over comfort to make lasting change, why it's important for teachings to reach beyond traditional yoga spaces and how wellness entrepreneurs of color can thrive in business today. Go follow Angie to stay in touch, and be sure to get on her email list to stay in touch on all the amazing things she has coming up, and to work with her directly. 

It's no secret that the pandemic changed pretty much everything, and the yoga business is no exception. It's been a wild ride for in-person and online yoga teacher trainings all over the world. Today we are joined by Katy Zyrina, creator and director of Transformative Online Yoga School.  Katy is a yoga practitioner with 15 years of experience, international yoga teacher, teacher trainer and certified life coach, based in Barcelona. She gives us a peek behind the scenes in how her business began, and how it evolved throughout the pandemic. She shares what's worked, what hasn't and the way forward into 2023 to save us some work on the path ahead. Be sure to follow Katy and to check out her upcoming 200 Hour Yoga Teacher Training if you're ready to dive in deeper. 

In connecting with teachers and hearing their stories, it's often the case that yoga teachers find their way to the yoga business after a foray in a previous life and career. Sometimes when we embark on our career journeys, we find that the destination was sure was ours, was actually just the beginning and that's true for the incredible Colynn Vosbourgh. Colynn's teachings are a fusion of her education and experiences in life, the medical field, conscious community and personal development work.  She creates and holds space that she's  dubbed queer friendly, age friendly, body friendly and completely inclusive.  We hear about Colynn's career path and success in healthcare, how she received acceptance to medical school and signed up for her first YTT in the same weekend and how all the twists and turns in life and her career have led her to the success she's found in leading YTTs and Business Coaching for Yoga Teachers from her new home in Costa Rica.  She tells it like it is and generously shares from her successes, but also from the lessons she's learned along the way. You won't want to miss this episode!  Check out her upcoming 200 Hour Yoga Teacher Training in Costa Rica here and follow her to stay in touch!

The New Year is upon us and it's time to level up your yoga business. Fortunately, host Jessica Cross is here to uncover the number one step in you need to take in your business. Listen in to this bite-sized episode for what this simple, and sometimes understated task is, and actionable steps to check it off your list. Grab some tea and your notebook. Your clients are waiting! Are you looking for a yoga business coach to walk alongside you this year as you step up your game? I'm here for you! Send me a DM and check out how we can work together. You don't have to do this alone!

Hey friends, we are taking some much needed time off in December to rest and plan for the upcoming year. We’ll be back on January 3rd to kick off an incredible lineup of guests and conversations that will help push your business forward in 2023. In the meantime, check out our 100th Episode for some highlights of just a few of our favorite guests and connect with Jessica over on Instagram. If you're looking for 1:1 support in 2023, we got you covered! Check out our 90 Day Thought Partnership to get a tailored plan to move your business forward today. 

Future yoga retreat leaders: stop your scroll! Have you dreamt about leading yoga retreats, but you have no idea where to start? Maybe even a bit of imposter syndrome pops up when you dare to dream about retreats for your business? Thank goodness we have Kelsey Mrjoian on the show today to help us navigate the hardest part of retreats: getting started and the retreat leader mindset.  Kelsey started teaching yoga in June of 2020 and has taught at various studios across the country. She focuses heavily on mindfulness through the practice of Bhakti flow yoga and on building personal connections within the yoga community. She is a yoga retreat host and a publishing professional outside of the yoga studio. Kelsey generously shares from her experience in leading retreats and how she's taking what she's learned into her next retreats. Learn more about Kelsey's upcoming Costa Rica retreat here and take a class from her here!

Don't you love when a story of failure turns out to be redirection the best way possible? Grab your tea and sit with host Jessica Cross to hear her story in the yoga studio world and how she built a business that fits her life.  Reach out to Jessica on Instagram if this story resonates with you and if you're looking to work with someone who's been in your shoes on this yogic and entrepreneurial path to take your business to the next level. 

Energetics are often talked about in yoga and other healing modalities. The concept of energetics is also having a moment in business, but how do energetics apply to a yoga business? We chat with Dory Walker today on the energetics of a yoga business and what that means for us as practitioners and business owners. Dory has been teaching yoga for 22 years. She is the mother of 2, a published author, a Vedic chant teacher, a meditation trainer and a global retreat organizer.  We dive into Dory's story, her wisdom in running an aligned yoga business, and working on an energetic level in our businesses in this episode and it's one you won't want to miss! Don't miss the opportunity to check out Dory's mentorship opportunities, like her Sādhanā Sangha, her mastermind Emergence, and her Radical Alignment Salon. Learn more about the podcast and opportunities to work with Jessica here!

We are celebrating 100 Episodes of Marketing off the Mat on the show! Somehow we are still here, Jessica hasn't run out of things to talk about nor incredible yoga professionals to meet, so we're thrilled to keep the vibe going as we keep showing up for our businesses and our clients. Get ready for an action packed episode with some of our fan favorites who've served up their incredible knowledge in building successful yoga businesses. You'll hear from Nicole D' Andrea, Maureen Cidzik, Erin Wimert, Rachel Scott, and host Jessica Cross in just a few of our favorite episodes so far on the show. In celebration of our 100th Episode, we are giving YOU a gift for reviewing this one woman production.  Send me a DM on Instagram @jessicacross.co of your review and you'll receive a coffee from me. It's that simple! Just review, screenshot, and DM me @jessicacross.co before November 15, 2022.  Thanks for hanging with us at Marketing Off the Mat and showing up for your business. Here's to the next 100 episodes and beyond!

'Build it and they will come,' they said. Well, it's certainly a bit more than that! Join host Jessica Cross as she talks about how building a business isn’t a ‘build it and they will come’ scenario, what it is instead and how to take a sustainable approach to marketing your yoga business.  Grab a sticky note, journal or the back of a napkin to work through the quick prompts she shares with us today and send Jessica a DM with what you uncovered! 

We know that branding, marketing and networking are key strategies of any business including yoga businesses, but there's so much more to running a successful business than a few strategies. So what's the secret that we all want to know about building a sustainable and lasting yoga business?  We have Crystal Borup on the show today to give us a peek behind the curtain in her business, Soulful Living, and in example of a teacher who is doing just that! Crystal is a teacher of spirituality, meditation, and yoga. She is a subtle energy activist, a reiki master, and the author of Yoga Beyond the Physical. Crystal has been teaching, guiding, and mentoring students for over a decade. We dive deep with Crystal from the origins of her yoga journey and the early stages of her career in studio direction, ownership, and building a business that truly aligns with her soul's longing.  Learn more about her Soulful Living Community and follow Crystal to stay connected! Find out more about Jessica and the show here. 

Host Jessica Cross brings us a short and spicy episode today and this time, she's coming for your IG asana photos! Listen in to learn how yoga teachers can take their asana content to the next level and how to do just that! Learn more about Jessica and the show here. 

Since the pandemic changed pretty much everything about business and moved portions of our business online, we've been inundated with online marketers selling teachers online marketing systems. Some work, some don't and others are misguided. How can yoga and wellness business owners navigate this new landscape and market their businesses in an authentic way? Jules Mitchell is on the show today to help us do just that! Jules is a Las Vegas based yoga educator. Her book, Yoga Biomechanics: Stretching Redefined, examines teaching yoga among the most current research in exercise science and applications of pain science. All her continuing education programs, from webinars to weekend workshops, help teachers develop their craft and empower them with knowledge. Take a listen to my chat with Jules and learn what it takes to truly market your business online. You might be surprised at her answers so don't miss this episode! Learn more about Jessica and the show here. 

Anytime we set out to make our own path or put ourselves out there online, we have many people cheering us on, and occasionally, some that don't. How do we as yoga and wellness business owners navigate this path when we find ourselves unsupported? Listen into this quick episode for some actionable tips on what to do next. 

Having a signature program as a teacher can really set your offerings a part and help differentiate you from the crowd. But how does one actually create a signature program? Thankfully we have someone who's successfully created their signature program and it's rippled out in to many more income streams for their business, and that's the wonderful Lara Heimann! A practicing physical therapist and yoga teacher for 25 years, Lara holds a B.A from Duke University, an M.S from Duke University in Physical Therapy, and a Post Grad Certification in Neurodevelopmental Training and Recovering Function Organization through Stanford University. As she embarked on her 200 Hour YTT, she began to notice a void in the inclusion of anatomy in the conversations of yoga training.  In the years to follow, Lara began to refine the LYT Yoga Method, combining physiology, kinesiology and neurology and functional movement patterns to yield a more cohesive philosophy.  In 2011 Lara opened up the first official LYT Yoga Studio, Yoga Stream, in Princeton NJ, and began to share her teachings through a codified and extensive LYT Yoga Teacher Training that continues to be offered online and year round for students all over the world. Lara is the epitome of a yoga professional and she shares deeply about creating the LYT Yoga Method, how she trains other teachers and so much more. Be sure to check out her podcast Redefining Yoga here!

Building a business takes massive expenditures of energy and overtime, the effects of this level of work can take its toll. I know I've felt it myself so that's why I'm glad to have Brittany LaBotz on today.  Brittany is a movement teacher and mindset & empowerment coach who helps heart-centered entrepreneurs infuse their gifts, soul purpose and personality into their business so they can have a greater impact, make more money, and enjoy ultimate fulfillment in their work and life. She brings is into the fold of how she coaches other entrepreneurs in sustainability building their businesses, even when the going gets tough. (Or especially when the going gets tough!)  Check out her Heart-Centered Leader Collective on Facebook  and book a complimentary discovery call with her here!

One of the most frequent questions I get in the DMs and from my clients is 'Jessica! How the heck do I price this thing?!' I've been there AND I have 3 actionable tips to share with you today to confidently price your yoga offerings right away.  I'd love to know more about what kind of offering you want to put out and how you're going to price it! Send me a DM @jessicacross.co and let me know what you're thinking. 

We often talk about creating stability in our bodies as practitioners and teachers, but how does stability relate to our business, and most importantly, how do we create it? Laura McKinzie is going to spill her secrets as a seasoned and successful yoga professional on how to do just that! Laura is an experienced Yoga Teacher at the 500hr level. Over the course of the last two decades, she has accumulated over 10,000 hours of teaching and has trained thousand’s of Yoga Teachers in her ten years of leading the 200hr Yoga Teacher Training Program at SWIHA in Tempe, AZ.  Laura leads workshops, trainings and retreats all over the world in addition to her 1:1 coaching and mentoring program for Yoga Teachers.  She is also the author of “Cues for Yoga:  Clear Language to Guide the Practice,” which she talks about in more detail in this episode.  Listen in and create stability today!  

We all know how the mat helps support us in daily life, but how can training outside of our asana and meditation practices fortify both our personal and business lives? Thankfully we have an expert in all aspects on the show today in the incredible Jen Hope.  With a background as the Vice President of Marketing for multiple high-growth startup companies and 10 years of coaching startup leaders, Jen understands the complexity of startup leadership and as mental health advocate, she is passionate about creating safe spaces for females and neurodivergent people in business. On this episode, Jen shares evidence-based tools and frameworks to help us better understand ourselves as humans leading yoga businesses. Jen is such a joy to learn from and I know you're going to love our chat.  Find out more about Jen and how you can access some of the incredible tools she mentioned on the episode at www.heyjenhope.com 

Do you find yourself collecting yoga teacher trainings? There are times when furthering our education is vital to sharing the practices and there are times when collecting trainings feels like progress, but it isn't truly moving us forward. Listen in to find out the difference and if you find yourself collecting trainings, how you can redirect that energy to make measurable shifts in building the business you KNOW you're meant to.  Send me a DM over @jessicacross.co on IG and tell me what you thought about this episode. 

For some of us, being on camera comes naturally, but for the rest of us, it's a muscle we have to build! The best news is it doesn't have to be complicated and it's definitely more than possible to build confidence on camera. Pamela Crane gives us actionable tips and tricks to do just that on today's episode! Pamela is a Certified Yoga Therapist with a Master's degree in Yoga Therapy. She coaches entrepreneurs suffering from imposter syndrome and provides evidence-based continuing education and mentoring for yoga professionals. She hosts The Yoga Pro Podcast and has presented nationally and  internationally at symposia and conferences for yoga and integrative medicine. Grab her 10 Tips to Confidence and Connection on Camera here!

Sales is a part of business. When it comes to sales in a wellness business, many yogipreneurs feel less than confident, or perhaps even a bit sleezy, when trying to sell in their business. How do we get past that and to a point where we feel comfortable offering our energy in exchange for money? That's where Josh Biro comes in! Josh is the founder of The Yogapreneur Collective, and head coach at Nomad Business coaching, a consulting company that helps yoga studio owners systematize their businesses for more profit and peace of mind. He is one of the most sought-after business coaches in the yoga industry, and is obsessed with studying the difference between studio owners who are killing it, and those who are just getting by. We dive deep into the mindset shifts we need as teachers to not only become comfortable with sales, but how to feel confident making a sale and even how sales relates to the yoga sutras. (Right? It's that good!)  Hang out with Josh on Tiktok and kick start your business by joining The Yogapreneur Collective for free!

As yoga teachers who own businesses in a modern day world, we spend a great deal of time thinking about our marketing. What's the right thing to say or the best time to post? Should I share my personal life or, should my profile be strictly yoga?  What we often forget is that sharing from our authentic voice is exactly what our students are craving. Dagmar Spremberg shares with us today how we can tap into our well of courage to share our personal story as means of connection, instead of trying to please or reach everyone by sharing the same old content.  Dagmar is a 500 hr E-RYT and the founder of Montezuma Yoga in Costa Rica. While growing up in Germany, all she could envision for herself was a life in the sunshine and under the palm trees. After 20 years of soul searching and many detours that let her explore city life in Los Angeles and New York, she found her dream life by the beach in the lush & tropical nature of Costa Rica.  Through her own experience, Dagmar believes that everybody can live their dreams and that our work is to become clear and open to receive the gifts we all deserve as yoga teachers and entrepreneurs. You won't want to miss it! Check out her Free Jungle Yoga Video series here!

One thing we are all after is create a sustainable income in a way that aligns with our values as yoga teachers. Sometimes this desire sends us seeking resources and knowledge outside of ourselves, but often a good look at what tools we already have in our kits is exactly what our students need.  Charlotte Reynolds is on the show today to share how can yoga teachers to utilize their existing expertise to create new offerings and get out of the seemingly endless loop of teaching studio classes.  Charlotte is a Digital Strategy and Business Coach, specializing in helping yoga teachers, coaches and wellness experts to master the online space to attract and convert more clients, so they can create a business with more freedom, doing more of what they love. Charlotte has 10+ years of experience working in digital marketing and has coached and trained hundreds of wellness entrepreneurs to master marketing and sales. Check out her podcast, The Digital Yogi, for all of her latest and give her a follow while you're at it to stay in the know on how you can  level up your business!  

The journey of going from the mindset of yoga teacher to yoga business owner is something that's rarely talked about in teacher trainings. The lionshare of YTTs rarely prepare us to run a business nor share the realities of a teaching career. Today, we chat with the incredible Dev Watson about the yoga business and entrepreneurship as a teacher. Devon is a yoga educator currently rooted in the Pacific Northwest. She provides mentorship and yoga education to both practitioners and teachers through classes, courses, and immersive retreat experiences. Dev generously shares the highs and lows of her career, and what has kept her inspired and successful despite the twists and turns of life and entrepreneurship in the yoga space. Find Dev on all the platforms @Devtheyogi and www.devtheyogi.com 

When the demands on yoga teachers seem to only increase and the pay seems to say the same, how can we create a sustainable business teaching yoga? Sandy Raper, the host of the Beyond Yoga Teacher Training Podcast, is on the show today to help us do just that! A modern yogi, Sandy finds balance and sustainability as a wife and mother of three boys, while cultivating longevity as a yoga teacher, educator, and trainer for twenty years. Out of a strong passion to inspire and support yoga teachers, Sandy developed her Beyond Yoga Teacher Training Mentorship Program to offer advisement and guidance for teachers to refine, grow and develop themselves beyond the foundation of teacher training. Sandy shares deeply from her two decades in teaching yoga, running a business and balancing life's demands. You won't want to miss this episode!

You know you want to create a course. You have the idea and the passion. You may even have the existing content, but how do we take this idea and make it come to life online in a way that truly moves the need for our students? That's where Rachel Scott comes in! Rachel is an author, teacher trainer, and instructional designer who supports teachers and studios to build excellent trainings and online courses so that they can share their passion, build their business, and inspire more people to practice yoga!  Rachel generously shares a peek behind the scenes in how she builds incredible courses as well as some common mistakes that she sees out in the online course world, and how to avoid them so you can get to sharing your course and making money doing so even faster. Join her upcoming How to Create Your Online Course Fall cohort here and check out her free masterclass with the Yoga Alliance on How to Create your Online course and Handouts here!

As wellness business owners, it's not a huge leap to realizing our own physical and mental health is symbiotic to the health of our business. However, it can be much easier to understand this concept than to embody it fully.  In today's episode, Lucy Trewitt and I have a deeply nourishing conversation about navigating societal norms and narratives as modern day yogis and soulpreneurs. We dive deep into how we can relearn to trust our own gut in marketing and in business so that we can truly make an impact.  Lucy is a digital marketing coach, business mentor and marketing consultant, with over a decade of experience within her field. She helps wellness professionals and to take their businesses to the next level with her unique expertise. At the very core of her business is the belief that physical and mental health are symbiotic to business health and she is on a mission to guide people in growing their businesses without burning out.  You're going to love Lucy's story and her incredible wisdom in finding the path back to home and living a sustainable life as a business owner. 

One of the incredible benefits of a yoga practice is its ability to help us build resiliency off the mat, and even in our businesses. This resiliency is crucial to our steadfastness, especially when navigating a pandemic as studio owner, Dawn Rivers, learned over the last 2 years.   Dawn’s yoga journey first began in 1999, when she bought a Rodney Yee VHS yoga videotape. She then made her way to becoming a yoga teacher and after many twists and turns, a studio owner. In October 2018, her studio, DayBreak Yoga hosted its first classes, as well as a sold-out special event. A true blessing, ever since the day she first opened her doors, the Daybreak community has supported her dreams. We talk deeply about the importance of community and cultivating deep listening when faced with inevitable challenges in life and in the yoga business. You are going to absolutely love Dawn's story and learn from her as much as I did!  Go give Daybreak Yoga a follow and find out how to work with Dawn today!

Were you ever told that a right decision should always 'feel good?' We can all relate to chasing those 'right' feelings down wrong paths throughout our entrepreneurial journey and Jackie Murphy is on the show today to teach us how to see the truth of our situations so we can make the best business decisions possible.  A decade before she was the host of the Yoga Boss podcast, Jackie learned the hard way that being a talented yoga teacher wasn’t enough to build a lifelong profitable business. Using her 10 years of experience teaching, opening studios, and leading teacher trainings, Jackie now helps yoga teachers become profitable CEOs by offering them the most effective marketing, sales, and business foundation strategy in the industry.  Learn more about Jackie and find out how to work with her here!

Have you ever wondered how the world of yoga festivals works and how teachers are selected to teach at these events? The brilliant Allison Rissel is on the show today to shed light on this process and to help guide teachers in how to get ourselves booked to teach at our dream yoga events.  Allison is a C-IAYT Yoga Therapist, former president of Yoga Teachers of Colorado, and has founded three yoga conferences, including the Yoga Teacher Conf, a conference dedicated to elevating yoga teachers through affordable continuing education, community support & connection. We dive into the nuts and bolts of getting your application in front of the right people and everything you need to consider in order to set yourself up for success. Be sure to check out her free guide on how to get yourself booked at yoga events and conferences here!

Have you ever looked back to what marketers did before the rise of social media and wondered if some of those methods could work today? There's some gold in building relationships in the traditional way when it comes to marketing ourselves as teachers and the incredible Laura Green helps us uncover that today! Laura is a full-time yoga teacher in Southampton, UK. She has been running her business offering yoga classes, retreats, a 200hr teacher training and teacher mentorship programs for over a decade. She started teaching yoga simply for the love of it alongside her recruiting job, but soon her classes were well enough attended that she was able to quit the 9-5 and become a full-time yoga teacher. She never looked back! We dive into the very methods, both traditional and digital, that she used to build and grow her classes to fully booked out so she could go full time. Laura generously shares her heart and wealth of knowledge with all of us on this episode and you won't want to miss it! Grab her 60 Ways to Attract New Yoga Students guide here and check out her Yoga Teacher Collaborative FB group too! 

Hey studio owners, and aspiring ones too! Are you racking your brain and crunching the numbers, but you can't seem to figure out a profitable studio model? and maybe you some negative self talk about this whole scenario? This chat I had with the brilliant Nicole D'Andrea is a must listen! Nicole is a business coach for yoga studio owners and wellness practitioners. She helps women of the wellness community stop undervaluing themselves and their businesses. She has achieved tremendous results from her own studio experience and she is helping a growing number of clients do the same. She's quickly gaining a reputation for being the Success Coach who expands mindsets, profits and possibilities! Want more? Head on over to learn more about how she can help you take your studio to the next level and join her Profitable Studio Community Facebook group while you're at it! 

Sometimes we work incredibly hard to get exactly what we want only to find ourselves in a place that we don't want to be. It's only from that place can we actually see where we are meant to go on this path. Angelica Govaert story is one of triumph, failure, and picking herself up over and over again in order to serve in the way that she is meant to.  Angelica has been teaching and practicing yoga for 37 years and she is the founder of Nevada’s largest yoga studio. Her unique approach to 1:1 online yoga teacher trainings attract an international following of people who have gone on to open studios, create non-profits, and live their dream of teaching yoga.  Check her out @yogalebrity on all the platforms including Instagram, TikTok, Youtube and listen to her podcast of the same name! Learn more about her personalized 1:1 Yoga Teacher Trainings here!

My friends! Thank you so much for listening to Marketing Off the Mat! I've always said that if this little shows even just one person, it is worth it. If you are reading this, and you are that person, I'm sending a deep well of gratitude for sitting with me for the last 365 days so you can level up your wellness business. Thanks for being here and thanks for shining your light.  Take a listen to today's bite sized episode for a few things I've learned throughout the process of producing this show in the last year in hopes that they help you grow, too. Head over to Instagram to say hello while you're at it and tell me your favorite episode of Marketing Off the Mat. You might just win a little something from me! Are you considering starting your own podcast? Check out my Ultimate Guide to Podcasting for Yoga Teachers to get started on the right foot!

Manifestation is a buzzy term these days. A casual glance at the manifesting hashtag or on Google will yield thousands of results. But what IS manifestation and how can we use it for our business?  That's where Dr. Marsha Evans comes in! Dr. Marsha is a high vibe Manifestation Coach who also has her doctorate in Clinical Psychology. After spending over a decade rising through the ranks in the prison mental health system, Dr. Marsha found herself at the brink of burn out in 2020 and she decided to take a break from her job. In a short period of time, she dove deep into learning the principles of manifestation and manifested her deepest desires. She now teaches others how to manifest their deepest desires through a combination spirituality, psychology, and a touch of science.  Follow Dr. Marsha over on Instagram and find out more about how she can help you manifest the business of your dreams 

Do you ever move the goal post? You know, that thing we do when we are constantly striving for more or wishing we were where we want to be in our business? Me too! Listen in for a quick reframe of those thoughts so you can refocus on your next right steps with gratitude on all that you've accomplished. Could you use someone in your corner to help navigate all the thoughts our brains throw our way as evidence that we aren't doing enough? I'd love to help! Check out my 1:1 opportunities and let's skyrocket your business to where you want to be!

Ever thought 'there's no way I can make a living teaching yoga' or 'I can't charge for this stuff,' this chat I had with the brilliant Kat Cynewski is for you! Kat is a business coach for wellness entrepreneurs, yoga teachers, and healers, a 700hr certified yoga instructor and YACEP certified teacher trainer, founder of Be Well Events, and host of The Wealthy and Well Woman Podcast. We dive into ALLLL things that center around building wealth while teaching, especially for those who feel conflicted in charging for their offerings. You won't want to miss this episode!  Be sure to follow Kat and definitely check out her podcast while you're at it!

Do you find yourself only wanting to share the ‘yoga you’ online? Maybe perfectionism is creeping in and stealing all of your authentic magic.  Authenticity, y'all! I recently polled my IG followers to land on a topic that would be most helpful and authenticity on IG was a resounding YES PLEASE! We want authenticity from others and we desire to speak from this place in our channels, not to mention in our lives. Yet, it can be an allusive beast to chase. Listen in for 3 Signs You're Blocking Yourself on IG and most importantly, how to start sharing from an authentic place right away. Could you use a little help in finding your voice? Check out my 1:1 Biz Coaching offerings! Let's work together to blast perfectionism and get you to your place of highest service for those who are waiting for you to arrive. 

Does the thought of investing in yourself and in mentorship send you running for the hills? Then you'll definitely want to listen into this incredible conversation I had with my friend Elizabeth Rowan.  Elizabeth has 15 years real world business experience and 10+ years of experience, study and teaching teachers in yoga, spirituality, wellness, and mentorship (before online coaching was cool) Her proven framework supports your spiritual business and personal evolution, to stand for you, your rising and your deep service to the world. Listen in for major shifts in how to reframe your thoughts around investing in yourself, your business and why finding a coach might be the very thing that will catapult your business into one that not only supports your dreams, but those who are waiting for you to step and serve. Give her a follow on Instagram and Facebook and her FB group! Don't miss Elizabeth's masterclass, Spellbound, launching on April 5.

In order for us to flourish in your business and have the biggest impact we can on have on clients and students, we have to set (and maintain!) boundaries in our business. Easier said than done, right? In this bite-sized episode, I dive into what boundaries are in terms of your business, how a lack of or leaky boundaries are costing you money (not to mention other resources like time and energy) and what you can do about it.   It's not easy work, but it's worth it! Is establishing and maintaining boundaries part of your work as a teacher and entrepreneur? Grab some time on my calendar if you'd like a thought-partner in how to best do this for your business and your clients.

Here's a question. How do we know if we are marketing from scarcity mode, but more importantly, what can we do to fix that? I've got you covered today with a super impactful, bite-sized episode today. I provide some really great journal prompts to help dig underneath that mindset so you can move forward with sharing your message from an abundant place.  Grab those journal prompts here!

When we have a highly competitive nature or tend toward perfectionism, we may also bring this energy into our marketing. Perfectionism can manifest in ways like hoarding content, waiting for the PERFECT time to post, showing up as an avatar of yourself and more.  What can we do if perfectionism has been unknowingly rearing its head in our marketing? Take a listen to find out how to flip the script and start making strides toward showing up with all of your imperfect magic and fully serve your students! Want a little help on IG? Check out my 6 tips to Thriving on Instagram and get a leg up on your IG right away!

Are you ready to unfold who and what you can teach? It can a bit scary to niche down, but don't worry, you'll be so glad you did. Let's discover your specific niche and the ideal students you can serve them in these 4 easy steps. Want more? Dive deeper with my 6 Steps to Discovering your Yoga Niche, the only guide you will need to find the way to YOUR people! Grab it here!

Did you blink a couple of times wondering if you read this episode title correctly? If you're wondering if you've ever uttered the two words Astrology and Marketing in the same sentence before, but it absolutely piqued your interest, you're not alone! I can't wait for you to sink your teeth into this incredible chat I had with my friend Laura Kasl. Laura is an Astrology Business Strategist who helps spiritual entrepreneurs get complete clarity in their business by aligning their natural gifts with their offers and marketing strategy. Follow her over on Instagram and be sure to check out her free training and her upcoming mastermind to go a bit deeper!

Y’all we are talking about everyone’s favorite topic this week: F A I L U R E As painful as it can be in the moment, I want you to fail A LOT because that means you’re making moves in your business. If the thought of failure being a good thing leaves you scratching your head a bit,  Be sure to listen in to this week's episode to find out why and what failure truly means for our business and this soulpreneurial journey that we are walking each and every day. Have you failed on your entrepreneurial journey?! I'd love to hear about it. Send me a DM on Instagram to tell me more about the failures and I'll share a bit about mine too! Want to stay in touch? Join the inner circle and receive tips, the latest updates, and more amazingness directly to your inbox to help you along your yogipreneur journey. 

It's the month of love but we don't have to wait for February to be in love with our business. Listen in for some mindset shifts that can help you feel more passion in your business, and how to see your business as an ally.  Was this episode a little out there for you? Good! Maybe it's time for a little reframing of the way you view yourself and your business and I'd love to help coach you through that.   Send me a DM on IG and schedule a consult with me here!

Do you ever feel like you’re on a hamster wheel of turning out content for IG, your email list, your podcast, maybe even your private community? Take a listen for why I think you should stop creating new content and how to approach your content creation in a new way. This could change everything! Could you use help in creating a content strategy for your business, or maybe you need an overall strategy to begin with? I gotcha! Check out my offerings and send me a DM to find out more about how we can work together to make your business dreams your reality! 

If you're feeling challenged with charging for your offerings or unsure of when to make investments in yourself and your business, you MUST listen to this episode with my friend Danielle Hayden of Kickstart Accounting Inc.  How do we know when it's the right time to invest in ourselves and our business? Do those shiny objects like training, software, and subscriptions actually make sense for the current state of our business? You can know in a blink of an eye and Danielle teaches us the micro steps to do just that in today's episode.  Danielle is a reformed corporate CFO who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the CEO of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series. Schedule a discovery call with Danielle to see if Kickstart Accounting can help you with your business’s finances. 5 Day Video Bootcamp - 5 days to transform your financial fear to financial clarity. Daily Dashboard worksheet and videos Do you find that you have a bit more clarity in understanding the financial health of your business or even better, perhaps it's a tiny less scary? Send me a DM on Instagram and let me know what you thought!

Does it ever feel like you're floating on the wind, running from class to class, day job to side hustle passion, with no real plan in how to make this dream a reality? I have been there and I know how frustrating it can be to not be sure of the next steps in your business and how to make it all work together.  Today I dive into a short, and yet powerful talk about how to truly own your destiny as a soulpreneur and a business owner so you can move forward with confidence.  Learn more about how to take your business to the next level and work with me here!

Retreats are big business and can make a huge financial difference for yoga teachers and healers' bottom line when carefully planned. But, how do we navigate retreats when in the midst of an ever-changing pandemic climate? That's where my friend Erin Wimert comes in! Erin has been a full time yoga and fitness teacher in Denver for 13 years. On top of teaching in person, she also livestreams multiple times a week, films for her YouTube channel in addition to regularly lead international retreats. She formed Panacea Retreats to help yoga teachers and healers traverse retreat planning so they can host the experience of their dreams.  Take a listen for her generous tips in how to get started planning your first or next retreat with a whole lot less stress and overwhelm. Drop her a dm on Instagram to find out more and book a discovery call today!

Hey yoga teachers, energy workers, healers and mindful leaders. I so often hear that teaching yoga and working in the healing arts is a zero-sum game. That there aren't enough students or clients out there and in turn, there's no way to make a living sharing your gift with the world.  First, I know exactly where you are coming from AND I'm here today with a quick chat about how to flip this script. Listen in for some ways to rewire your mind to create from an abundance mindset and prepare for some major shifts in your energy and confidence when it comes to building your sustainable, soulful business.  Drop me a DM @jessicacross.co on Instagram and tell me how you're changing the rhetoric to move from a place of abundance.

Has building or even updating your website been on your to-do list for a while and it keeps getting pushed down the to-do list because it feels just too overwhelming? I can totally relate! That's why I knew I had to have the amazing Susanne Rieker on the show to help us cut out the overwhelm and start taking action right away! Susanne is a digital strategist, helping yoga teachers and wellness entrepreneurs to build a profitable online business. Susanne is the host of the Blissful Biz podcast where each week she brings you the productivity tips, online course strategies and mindset shifts that will help you create the business of your dream. Take a listen as Susanne shares her actionable tips and tricks to get started in building the website of your dreams this year.  Want more? We've got you covered!  Check out the amazing resources we chat about in the episode: Check out her free How to DIY Your Dream Website masterclass here! Don't forget to register for her free workshop, Forward, to kickstart your online wellness business in 2022! Happy website building!

Even though the final days of 2021 are winding down, it's so important that we are cultivating a mindset that is inline with where we want to take our businesses. As soulpreneurs, we are the perfect mix of soul and entrepreneurs and it's so important to feed both sides.  Take a listen to this quick episode on how to cultivate a soulpreneur mindset to help prepare you for what's to come.  Thanks for listening! Don't forget to subscribe, rate and review Marketing Off the Mat and support this one woman soulpreneur! DM me @jessicacross.co to share your thoughts on this episode. 

If this episode title peaked your interest, it definitely should! Take a listen to this incredible chat I had with my friend Tracey Pontarelli all about Magnetic Marketing.  Tracey is a former marketing and branding professional turned wellness entrepreneur and business and mindset coach. Tracey tapped into her love of wellness and skills as a brand marketer to build a successful wellness business. She now coaches frustrated moms just like her how to build a successful online income  without sacrificing their priorities - by being authentic, deliberate and magnetic. Tracey is so generous with all of her incredible wisdom in this episode. You're going to love this chat, I just know it! Definitely follow her over on Instagram @coachtracey_p for more and send me a DM on Instagram to let me know what you thought of this episode.  Don't forget to rate, review and subscribe to Marketing Off the Mat while you're at it!

We've all heard it and maybe even said it ourselves. 'I'll just wait until January' or 'I'll start in the New Year.' Of course we want to allow space for all the lovely things that the holiday season brings, but the holidays can be a serious source of procrastination when we use it as an excuse to not take action. Take a listen to this bite-sized episode for 4 simple (but not easy!) ways to commit to tiny, imperfect actions in your business now, so you can reflect back on this month knowing that you took small steps toward your dreams. Are you taking this challenge on? Send me a dm on Instagram @jessicacross.co if you want an accountability buddy. I'd love to hear from you!

Branding and brand strategy are terms that are tossed around a lot in the business world. But what do they really mean, and why do you need to have a brand strategy? Get ready to dive in to find out more with Katie Leigh! Katie is a brand strategist and artist from Denver, Colorado. She helps small business owners clarify their message, simplify their marketing, and build a strategy that promotes work-life balance. We dive into all things branding and how to get started today with some approachable and actionable steps. Be sure to join Katie's email list for all of her wisdom and to try her free 30-day social media detox challenge. Definitely take her up on her generous offer for December 2021 for $350 for 3 brand strategy sessions as well as to learn more about Brand Strategy here! Drop me a note on Instagram @jessicacross.co to let me know what you thought about this episode!

Social media often gets a lot of our attention, but building an email list is essential to growing our community and our business. Listen in to find out more about why you need an email list and to get some actionable tips on how to grow one, even with a minimal or zero website! Speaking of, are you on my email list? This is where I share all the latest and greatest, free biz building content, sneak peeks, early access to programs and much, much more.  Head over to jessicacross.co to check out my free resources and get your name on the only list you need to build your sustainable and thriving yoga business. 

It's hard to believe this little podcast has hit the 50th episode mark and the timing couldn't be better as we head into the season of gratitude. I'm so grateful to be able to support the growth of your business and be connected to you through this medium! Thank you! Take a listen to hear a bit more about where we've been and where we are headed in this bite-sized episode.  Don't forget to subscribe, rate and review this one woman show!  Send me a DM on Instagram @jessicacross.co of your review and you just might receive a gift from me! 

To discount or not to discount might be a question on our minds as the holiday season, and especially Black Friday approaches. Take a listen as I share some 2021 Holiday spending estimates and why THIS might be the year to consider a discount or value-added offer to your clients. I even share a few ideas on how to make it happen in ways that won't break the bank.  Are you discounting for the holidays or not so much? Send me a DM on Instagram @jessicacross.co! I'd love to chat more and hear about your business' plans as we head into the holiday season.

Have you ever considered what the copy you write for your business says about your values? Regardless if the answer is yes or no, you'll definitely want to listen to this chat with my friend Cassie Paton.  Cassie is a copywriter and the founder of Mettle & Tonic. She creates potent stories for gutsy entrepreneurs. Cassie helps service providers whose messaging is bland, out-of-date, or spineless write website and email marketing copy that’s punchy, powerful, and persuasive so they can attract more dream clients and run businesses they love. We talk strategy, empathy and a values-first approach that will help you unlock the language that makes your dream clients become a bit obsessed with you Be sure to follow Cassie @mettleandtonicco and don't miss her next Copy Hot Seat coming up on November 16 where she deep-dives into one of the most important pages of our website, our About Pages! It's totally free and you won't want to miss it.  So, what do you think about this episode? Send me a DM on Instagram with your thoughts and feedback. I'd love to nerd out on copy with you!

I’m joined with Gabi Metz @thecontentyogi for a heartfelt chat about imposter syndrome, how it can affect momentum in our businesses, and how we can move past it to take action. This is s thought-provoking, bite-sized episode that you won't want to miss!

Have you ever considered being a guest on a podcast and what it could do for your business? Podcast guesting can help share your message, increase your visibility, and position yourself as an expert. You must listen to this incredible conversation I had with my friend Amela Shabich!  Amela is a former corporate employee who spent years in her 9-5 before deciding to take the leap into her entrepreneurial journey into the podcast agency world. She has built her podcast agency Urban Bloom Boutique from the ground up and helped dozens of experts get booked on podcasts. She is also a proud mama to her family of five.  Be sure to follow Amela on IG @amela.shabich Download her free guide on how to be a perfect guest on a podcast here.

This conversation I had with Emily Tamayo Maher is packed with so many good things! From mindset shifts to tactical tips, Emily helps us take the next step in bringing our work into the world, be it authoring a book, building a new business, or writing a course, with her surprising new method.  She generously shares her career journey from being a school teacher with big dreams and a bit of resistance, to starting her own book writing coaching business and becoming an author herself. She tells us more about the feminine path to manifesting through the chakra system that she learned in her spiritual studies and how she uses this in her work. Emily also takes us through each manifesting step in her book, The Meaning Method, and teaches us how to apply this to our businesses and content creation process. Be sure to follow her on IG over @emily.tamayo.maher and to check her out at www.meaningmethod.com

Ready to establish yourself as an expert in your niche and have a greater impact in your students' lives? It's time to be hosting events and workshops in your yoga business! Listen in to this bite sized, highly actionable episode to get started dreaming up your next-level offerings. 

Do you ever find it difficult to sell your offerings or that you feel 'gross' when trying to do so? It's such a common feeling and I can definitely relate! If that's you, this episode with my friend Lisa Dadd is going to show you there is a better way! Lisa works with innovative leaders to integrate an awareness of who they are at their core, into the way they do business through her system Soul Sales. She  teaches the art of creating buy-in, through the enrolling language of one’s natural essence and is a straight up pleasure to chat with!  Check her out at lisadadd.com to find out more about her and how Soul Sales can work for you!

There are SO many yoga teacher trainings out there, so how the heck do we pick the one that's right for us? Listen in for my top 3 tips and things to consider as you select your first or your next YTT.  Are you considering an online 200 hour YTT? You should check out Teach Yoga for All, led by the studio where I personally teach. It's an incredible, self-paced program that includes unlimited support from the lead teacher trainer, which is completely unheard of in the online YTT world. Check it out and use promo code THIRDEYE50 for $50 off and DM me with your YTT questions @jessicacross.co 

Content is everything these days! Have you considered how your content informs, educates and even entertains your yoga students? I'm joined today by Gabi Metz, The Content Yogi, in this really juicy conversation on things content creation and I know you're going to love this chat!  Don't miss out on her 3 Day Mindful Marketing Challenge and get your name on the list to be the first to know more about her Build Your Yoga Brand course.  Be sure to follow her over on IG too to soak in all her incredible wisdom! You'll be so glad you did. 

If sweat begins to pour the moment you step at the front of the class or set up your selfie stick to go live on IG, or maybe even at the thought of either of those to stressful situations, this episode is for you! Take a deep breath and a listen in for how to release these deeply-held patterns and move forward with confidence. 

Who's ready for a quick episode that will leave you with some actionable tips to grow your student base? I have five actionable tricks for you today that will help you grow your student base and reaching more people who need your magic.  Which tip will you use first? Tag me @jessicacross.co on IG to let me know which one you'll first embrace. I can't wait to hear how it goes!

Raise your hand if your old friend scarcity has ever reared its head in your business? Maybe it's a teacher with a similar style or a new Instagram friend has your heart center feeling compressed. First, it's totally normal and natural. Second, take a listen for some tips to create space to collaborate with others to expand your reach and help even more people. 

Newsflash! Business finance can be fun! We dive in with Sarah Young, CPA and Virtual CFO at Young + Co on today's episode and it's one you don't want to miss! Sarah is especially passionate about helping women business owners create the income they have always dreamed of. She helps clients stop the struggle with their numbers and start to understand the health of their business financially.  We talk about all things business start up, to struggles with charging for our gifts and even paying ourselves. She generously shares her insights in pricing structures as well. This chat is SO good and I learned a ton from Sarah as well. Sarah has generously offered Marketing Off the Mat listeners 15% off her new course 6 Steps to Financial Clarity that launches on 9/16. Check it out here and use promo code MOTM to get your discount just for listening! Be sure to follow Sarah on Instagram and tag us both if you listen in! You can follow me @jessicacross.co on IG too. 

Have you ever wished away your desire for more? Maybe you've thought that it would be easier to not listen to dream that lives inside your heart and take the road more well-traveled. I hear you and I want you to listen in to today's episode to find out why this dream is not a burden, it's a blessing. 

Have you ever been in a situation when things don't go perfectly to plan you've made, and it turned out to be everything you needed? Or maybe you're in a situation right now that you can only see a foot or two down the path ahead and you're not sure how it's going to turn out.  This chat with my friend Maureen Cidzik is going to fill your cup like none other! Maureen is an incredible life coach with a wealth of experience in digital marketing, corporate life, small business ownership, and even in the hospitality space. She generously shares her wisdom and experience with us in the episode and you won't want to miss it! Maureen shared with us that she's offering up free coaching for 3-5 new friends in September! Send her a DM @muddy.lotus.coaching or book a call with her to find out more!

What is the number one thing that is holding you back from earning money in your business? Any guesses? I wouldn't want to spoil the fun, so I'll let you listen in to this bitesize episode that will get you moving forward today. 

Does the fear of rejection ever stop you in your tracks? Most of us will feel the fear of rejection as we put ourselves and our offerings out into the world, especially when serving in a heart-centered way.  How do we push past those fears? Listen in for a mindset shift around these fears and how to move forward with confidence in your business.

Does the thought of coming up with your unique offer and putting a price on it put you into a tailspin? It's so relatable and avoidable! Listen in for 3 questions to ask yourself when determining an offer and price for your yoga business. What offer will you make? The sky is the limit and I want to hear about it. Send me a DM on Instagram @jessicacross.co to tell me more about what you're cooking up. I'd love to help out. 

Raise your hand if you want more right fit clients! The ones that light you up and remind you of why you began teaching and serving in this way. Your soul clients. With more than 7 billion humans on the planet, there are more than enough people to fill our client rosters, but how to we find the RIGHT ones? Listen in for 3 steps to help you clarify who these dreamy souls are and qualify them as potential clients for your biz. 

I am celebrating my 30th episode today by diving into the reason you need a podcast for your mindful business! No, it's not as scary as it sounds, nor is it too late, and yes, you totally CAN do this! Take a listen to learn the reasons you need to dive into podcasting and I celebrate episode 30 with me! Want to start podcasting, but getting started is overwhelming? I got you covered with my 100% free and highly valuable Ultimate Guide to Podcasting!  Grab it now and get started reaching your audience today!

We can often be found hustling from class to class or day job to passion project as yoga teachers, but have you ever uncovered the why behind all that hustle? Listen in to today's episode to find out if you are undervaluing yourself and overworking to deliver those offers, and what steps you can take to take back control of your time and energy.

In episode 28, I dive into the rest of the story of how I quit, and all the career and life experiences that led me to this moment. It's been quite a ride and I know the next chapter in my own business will be even better than I can imagine. Take a listen to the twists and turns that led me to this fork in the road and what's next.  Have you ever quit a perfectly good job? How did it go and what did you do next? Send me a DM @jessicacross.co and tell me how it went!

BIG NEWS! I quit my corporate job and I'm sharing the story in how I did it in a 2 part series. Today I dive into part 1 of my experience in becoming a quitter and how everything went down. It's not what you think! Be sure to check out part 2 when it releases later this week and follow me @jessicacross.co for the latest. 

Did you know when you were completing your 200 hour, that you were not only learning to teach, but that you were preparing to step into the role of CEO of a business? of YOUR business? I certainly did not, but it is absolutely true. Now that we know we are business owners in addition to teachers, how do we shift our mindset in order to lead our business? Take a listen to this episode to find out how and start taking action now!

During a recent business building masterclass, we asked ourselves a very important question: Are you busy or are you building? If that simple question piqued your attention you DEFINITELY want to list to this episode. We talk about all the things that stop us from making lasting impacts in our business and ultimately, stop us from serving our community. We also talk about how to steer the ship around these very common and relatable pitfalls that we all dodge in our business. I know I do! Pop in your earbuds and take a listen to this extra juicy episode that will make you take another look at how you're spending time in your business and where to go next. DM me @jessicacross.co to keep the conversation going!

Engagement, reach, likes, follows, oh my! Do you want to grow your social media, but you're struggling with all of the how tos to put into action? Today, we talk about what the heck are content pillars and why are they important to our overall strategy in reaching our clients. Take a listen to this clip from my Grow your 'Gram masterclass to gather some information about content pillars and some actionable tips into creating the pillars for your business.  I'd love to hear how developing your content pillars goes for you! DM me @jessicacross.co, tell me about your strategy and your next steps!

Does the idea of selling yourself make you bristle? Are your palms sweating at the thought? Don't worry, you aren't alone! It's very relatable to feel uncomfortable in putting out your offer AND there are ways to acknowledge the discomfort and push past it.  Today, I am sharing 3 secrets to flipping your mindset to viewing sales as a service to your clients, rather than strain or drain. Take a listen for some quick mindset shifts to implement right away. Let me know on Instagram @jessicacross.co how this episode landed for you and let me know what's on your mind. 

Do you ever find yourself overthinking your presence online to the point of over analyzing so much that you don't post at all? It's so relatable and something many of us encounter in our businesses. Not to worry! I have three actionable tips to get you in the right mindset to engage with your community on IG. You can implement these tips right away to move you forward in connecting with your people! Take a listen and take some action today. 

We promote the importance of self-care and need for rest to our students and clients as an essential part of the human experience. Are we also walking that walk? In Episode 21, I dive into my own experience with rest and as someone who is also building their business right alongside you, it's not easy to prioritize rest. It's definitely worth it.  Do you struggle with making space for rest, or are you a pro? DM me on Instagram @jessicacross.co and tell me how it's going!

Email marketing, do you have it? Do you love it, or not so much? I've got 3 tips for you today and they are quick wins that can get you going right away. One of the most frequently asked questions I get is if I don't have a huge email list, can I still launch? Let's go!

New look, same pod! Welcome to Marketing Off the Mat! I am retiring the name 3rd Eye on the Prize and stepping into a new season of this beautiful community we've created together. Listen into find out the why behind the change and what to expect moving forward! (PS, you're stuck with me!) Send me a DM @jessicacross.co to let me know what you think of the shiny new look! I'd love to hear from you. 

I can not tell you how much I enjoyed this incredible chat with my friend Jackie Cawthon. Jackie is a 500 hour yoga teacher, meditation teacher, wife, mom and an amazing photographer for her business, @loveitallyoga. Jackie is one of those rare souls that makes you feel immediately at home the moment you meet them and you are going to feel her heart from this episode. She graciously shares a bit of her journey in balancing a career, entering motherhood, teaching yoga full time, and a building a business from her passion project. She even talks about her personal experience in how the pandemic impacted her yoga community and it is so powerful. I know you'll learn so much from her just as I did!  Follow Jackie @thegirlwiththecarrottattoo and on Youtube!

I recently sat down with the incredible Beth Bowen, LMSW and Head of Content at The Reframe App for vulnerable and sometimes silly conversation.  Beth gives us a peek into her journey as she shares her experience in learning to live authentically, step into sobriety, build a yoga practice, and to start without being given 'permission' to do the thing you love. Her energy is so powerful and loving at the same time. You are going to love this conversation just as I did! Follow Beth over at @bethbowen_ and check out @reframe_app here!

Can you identify with having deeply-held people pleasing tendencies from an early age? I know this incredible conversation I had with Joy Rossignol is going to be a salve for your heart, just like it was for mine. Joy is an Inner Healing and Confidence Coach. She helps women rediscover who they are, which helps them grow in their confidence, self-love, and walk in freedom! She is so genuine and I know you are going to love this chat as much as I did!  Follow Joy's magic over on IG @joyrossignol and learn more about her coaching packages and courses here!

Have you ever found yourself overthinking 50 steps into the future, only to stop even before you start? Maybe you making a list of all the certifications and resources you have to gather to be worthy of what your heart is asking you to bring into the world? I've been there, and this is something I am still working through all the time. This need for validation and to gather resources may never completely go away, but we can work with our thoughts and actions to take steps toward action. Pop in this short episode for a mindset shift and get ready to start where you are!

Ever tried breathwork?  Breathwork or pranayama is one of my favorite practices that is quick, accessible and oh so potent! If you are breathing you can do this practice. Find out more about stress, how it affects our nervous system before diving into a short practice with me! You can do this from anywhere, but please keep your eyes on the road or on the kiddos for safety. Let me know what you think! Send me a DM on IG @jessicacross.co to let me know how it goes!

Have you ever been presented with an opportunity and you're not sure if it's the right fit? As we are learning to trust our gut more frequently in our business, these occasions are a good opportunity for self-inquiry. Listen in for a quick list you can use to help you decipher to make a right or a left at the fork in the road.  Bonus tip: Guess what happens if you choose 'incorrectly'? Nothing! Because it's all a learning opportunity and you'll take something from it regardless.  Listen in and send me a message to let me know if you found this episode helpful. 

You dove headfirst into a yoga teacher training. You made it through and…now what? Maybe you’re feeling a sense of loss or uncertainty on the next right steps to take. Don’t worry. I’ve been there and I’ve got you. Today I share 3 actionable tips for new teachers and teachers returning to a teaching practice. These quick tips will truly help you put your training to use and step into your passion. Take a listen!

So, you wanna own a yoga studio? I sat down with my friend Julie Afsahi, the co-founder of Soul Strong Yoga a studio founded with the mission of teaching yoga for all. Julie gives us the peek behind the curtain into yoga studio ownership, entrepreneurship, and carrying a small business through the pandemic, all while managing life with a chronic illness.  Julie’s story is one filled with incredible triumphs, trials and an incredible amount of heart. You are going to love all the practical knowledge she offers us in this episode. Don't miss it! Check out their incredible fully online 200-Hour Yoga Teacher Training & Certification Program! This self-paced certification is perfect for someone who needs a high-quality, transformative training that is also convenient. I have a promo code for an extra $50 off! Hit me up if you have questions! I’d love to talk about teaching yoga. Check out www.teachyogaforall.com and use promo code THIRDEYE50 for $50 off! Follow Soul Strong Yoga on IG @soulstrongyoga

How do you know if you should be hosting events for your business? Today I dive into 3 reasons you should be hosting events and 1 big reason you should not. This is a short and sweet episode, but it is oh so important. Listen in to find out why events are important to build your client base when you should get started in hosting your community.  Did you hear about my Summer of Success Workshop series? We dive into workshop and event design so you can fortify yourself with knowledge for your first or next workshop. We also level up on all things Instagram in my Grow Your 'Gram workshop. I have so many wonderful tips and tidbits to share. I can't wait! Find out more here! 

Digital marketing expert Erica Gregory has a wealth of experience to offer us in this incredible episode! From the big leagues to corporate and ditching her job to take on the role of her own CEO, she's seen it all. Erica graciously gives us a peak behind the curtain Scout Creative to the incredible business she's built and helps us further our own journeys in entrepreneurship. And she's straight up fun to boot! I know you're going to love her as much as I do! Follow her @ericajgregory Check her out at www.ericagregory.com  Learn more about her Open for Business membership and her Summer Workshop Series!

Today I share 3 quick tips that I use to maximize the time I spend on my business, while still working a full time job, sharing sound and teaching yoga. Take a listen and find out what I personally do to make the most of my time, while managing a long task list and avoiding burn out. I hope you find it helpful and I'd love to hear if you have any tips for me! DM me on Instagram @jessicacross.co to share your faves! 

Riva Jean-Paul is a certified Hoop Love Coach, Group Fitness Instructor, Personal Trainer, founding of  the Hoop Dance Performance Group - Resolute Circles Group, and now - health coach. Along her transformative fitness and hooping journey that started in 2014, Riva has developed a passion for the healing, growth, personal and physical development, and the empowerment that can occur when movement is your medicine.  I met Riva through an entrepreneurial program where she used the knowledge to create transformative Women's Retreats. We became fast friends! Her story is amazing and I know you are going to love this conversation as much as I did. Follow her journey on IG @itsarivalution and check out her offerings at www.itsarivalution.com 

Do you have a daily personal movement practice? Creating this habit and listening to what I need in different seasons has truly transformed my energy. Listen in to find out how movement can transform us from stuck to shining bright. Oh and for my yoga teachers and fitness pros listening in, don't think that teaching your classes yields the same result! Pop in your earbuds and tune in for more. 

I'm super excited to share this episode we recorded with Maddie Cartwright! She's the founder of A Wild Life Tarot and the Tarot for Entrepreneurs club, a collaborative of small business owners using introspective practices to find clarity in their businesses and in their lives.  Check her out her @a.wild.life.tarot and https://www.awildlifetarot.com/ to find out more about her offerings!

I am thrilled to be sharing the first 10 Minute Transformation episode, a regular segment we'll have on 3rd Eye on the Prize! We'll have these short bites of soul filling goodies in the mix to fill our own cups as wellness professionals. We can only serve from a full cup! Today's episode features a 10 minute sound bath! Sound Therapy is a passive listening experience where a sound practitioner plays healing instruments like singing bowls, gongs, chimes and more to offer a meditative experience to the listener. Oh and, there's no water involved!  Learn more about my sound therapy offerings at www.soundforstress.com 

My dear friend Susan and I sat down for this amazing conversation about her journey from growing up as a competitive swimmer to her psychotherapy practice and how sound therapy and singing bowls brought her home to herself. Susan and I co-founded The Sound Academy, a sound therapy school centered around bringing sound to home practitioners, therapists, yoga teachers, massage therapists and other wellness professionals so that they can bolster themselves with the practice of sound as well as support their clients. We have a free virtual masterclass on May 19 at 7 p.m. CT, Sound for Transitions. You'll leave feeling grounded and ready to transition into your evening and a new tool or two in your pocket to take into your life. Sign up for the Free Masterclass here! Learn more about the Sound Academy here! Find out more about Susan here!

Our branding communicates to the world who we are and what we offer. But, what the heck is branding anyway? Brand Identity Specialist and Designer Holly Norian demystifies branding for us and shares expertise in how to make your business shine.

Yoga teachers, coaches and wellnesspreneurs, how do you host virtual events that build relationships with your audience? Join your host Jessica Cross to grab her top tips to virtual experiences that make an impact and keep your people coming back more.