Under the Influence with Martin Harvey
By Martin Harvey
Under the Influence with Martin HarveyJun 07, 2023
The value of measuring the full spectrum of people's response to care with Dr Brock McCurdy
In this episode Martin is joined by Dr. Brock McCurdy. Ever noticed how patients seeking care for back pain often miss the broader positive outcomes, such as improved sleep and heightened energy levels?
Learn the value of a systematic approach to tracking and understanding patient responses to chiropractic care. Discover the immense value in measuring 'whole body' changes, offering you invaluable insights into the transformative impact of your care.
This episode is your key to unlocking a more comprehensive understanding of the benefits your care brings beyond pain relief. Enhance your practice, enrich your patient interactions, and elevate your impact within your community.
Check out Chiropractic Outcomes https://chiropracticoutcomes.com/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Upgrade your marketing with Dr Angus Pyke 📈📈📈
Dr Angus Pyke is an expert in marketing for chiropractors. He describes marketing as a process of getting more people to know, like, and trust you. When this happens you create an environment where your practice can flourish and more people in your community can live healthier, happier, more active lives.
The key to making this happen is to do the right things and do them consistently. In this episode, Angus joins Martin and he maps out exactly how to upgrade your marketing for 2024!
Check out the "Marketing Your Practice" Podcast https://podcasts.apple.com/hu/podcast/marketing-your-practice/id1370714740
Learn more about Angus https://www.anguspyke.com/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
The 3 best questions to ask with reactivations
People do what they do because they believe what they believe. The most common belief that causes people to stop having care is that 'you see a chiropractor when you have pain'. When people come back in the return of their symptoms is an opportunity to help them see the value of a different belief system. But for them to be able to see it you have to ask the right questions.
In this episode Martin maps out the three best questions to use with reactivations and exactly how to use them in your practice.
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
The philosophy centred practice with Dr Nimrod Mueller
The last episode was all about the BIG picture of chiropractic. In this episode, Dr Nimrod Mueller returns to expand on the ideas he spoke about last time. Last time was about universal intelligence, innate intelligence, and consciousness, this time it's about how you apply these ideas in practice.
Nimrod's blog https://nimrodmueller.wordpress.com/
Quest Coaching https://www.questchiropracticcoaching.com/the-team/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
BIG picture Chiropractic with Dr Nimrod Mueller 🌏🌏🌏
In chiropractic, we often talk about ideas like innate intelligence and universal intelligence. They speak of a potential impact of chiropractic far bigger than sore backs and cricked necks.
In this episode, Dr Nimrod Mueller joins Martin and they talk about consciousness, universal intelligence, and the big picture of chiropractic.
Nimrod's blog https://nimrodmueller.wordpress.com/
Quest Coaching https://www.questchiropracticcoaching.com/the-team/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Shituation - "Your adjustment hurt me"💩💩💩
People are sometimes sore after an adjustment. It's a common experienec and unfortunately one that can make people less likely to follow through with the care they need. In today's episode Martin answers a listener question about how this shituation as well as breaking down how to talk about the risks of care.
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
The future of chiropractic education with Dr Pat Sim
Join us for an engaging conversation in this episode as Dr. Patrick Sim, a chiropractor and the President of the Australian College of Chiropractic (ACC), shares insights on the exciting new opportunities available for aspiring students not only in Victoria but across Australia. In this thought-provoking discussion, we delve into the significance of autonomy in chiropractic practice and the vital role of being an active catalyst for positive change within the profession. Tune in for an enlightening exploration of the future of chiropractic education and the transformative impact it can have on healthcare.
To learn more about ACC https://acc.sa.edu.au/program-structure/
ACC "Study Chiro!" Online Session - Only 100 places available! https://www.eventbrite.com.au/e/study-chiro-on-line-information-session-tickets-715755593247?aff=oddtdtcreator&mc_cid=9eddeeef32&mc_eid=e010bd7c2c
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
The fast track to growing your practice with Dr Oliver Croke
Growing your practice in 2023 is very different from how it was 5, 10, or 20 years ago. the problem is that many of the practice growth coaches, gurus, and experts started their practice 'back then' and so the lessons they learned may not be optimal for today's environment.
In this episode, Dr Oliver Croke joins Martin to talk about the strategies and mindset he has adopted to grow his practice fast!
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
What would the godfather of the influence literature tell you to do in your practice?
In this episode, we explore the realm of influence, drawing inspiration from the legendary Robert Cialdini, known as the godfather of the influence literature. His pioneering research equips us with a toolbox of potent strategies to amplify the impact of our messages.
Join Martin as he responds to a listener's query by breaking down Cialdini's three crucial phases of influence. Dive deep into the art of persuasion and discover how to harness these principles to enhance your communication skills. Tune in now to learn how to make your message truly resonate and leave a lasting impression.
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Growing in practice to grow your impact with Dr Marcus Yeo 🚀🚀🚀
Ever heard the saying that personal growth fuels practice growth? Well, Dr. Marcus Yeo is living proof of that!
Dr. Yeo is all about constant improvement. He's always refining his techniques and team practices. And guess what? It's paid off! He's turned not one, but two practices into shining examples of chiropractic excellence. So, join us for a casual chat and find out how personal growth can turn your chiropractic journey into a success story! 🚀
To learn more about Marcus https://marcusyeo.com/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Shituation - How to explain chiropractic to medical people.
In this episode, Martin dives into the tricky task of explaining chiropractic care to a medical doctor, who, for whatever reason, has cautioned against it for their spouse. Now, this isn't your run-of-the-mill chat; we're talking about breaking it down for a highly educated crowd.
Our host, Martin, takes on the challenge head-on. He's got a listener's question in hand, and it's a doozy: How do you convince a medical doctor that chiropractic care is worth it? Whether they're fretting about safety, skeptical about its effectiveness, or just think it's not backed by science, Martin's got you covered.
Expect a super-informative episode where Martin unpacks different approaches. So, if you're facing this sort of dilemma, Martin's tips and insights will be your go-to playbook. Tune in and get ready to navigate these complex conversations like a pro!
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Getting great at care plans with Dr Craig Foote
Creating a care plan that will help people get the best results is critical to your clinical success and critical to getting great results.
Unfortunately, it's an area that is often neglected. Chiropractors often give care plans that are just based on what a mentor has done or a practice management guru has told them.
In this episode Dr Craig Foote returns to the podcats to share the 5 mistakes chiropractors make in their care plans and how to give better care plans.
To learn more about Craig's Care Plans Course https://www.chiropracticflightschool.com.au/careplans
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
The RMIT shituation - a student view with Hume Hurley.
Chiropractors around the world have been shocked and appalled at RMIT's decision to close down the Chiropractic program.
Many have voiced their concerns for the students.
On today's episode Martin talks to Hume Hurley who is a 5th year student at RMIT.
To email Hume humehurley21@gmail.com
To email the RMIT Chiropractic Students Association csa.rmit@gmail.com
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Everything you wanted to know about growing a practice of ease but were too afraid to ask.
What you do to grow your practice doesn't just impact how much your practice grows. It also impacts the culture of your practice. It impacts your reputation, relationships, and your retention.
In this episode, Martin maps out what he would choose to do if he was starting again and how you can choose what is best for you.
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Do you hate it when communication feels awkward?
A big part of having a successful practice is being able to connect with people. So how do you grow your skills and confidence in communication?
In this episode, Martin breaks down how to improve your confidence in communicating about chiropractic and in the all-important 'small talk' which is a big part of connecting with people in your practice and your community.
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
RMIT closing – WTF and what does it mean for chiropractic? With Dr Philip Ebrall
Last week RMIT announced that it would be closing the chiropractic program at RMIT in Melbourne, Australia.
It's an announcement that has shocked and angered many in the chiropractic profession.
In this episode, Martin is joined by Dr Philip Ebrall who is a previous head of the RMIT chiropractic program, a graduate of it, and a deep thinker and writer about chiropractic.
To read Dr Ebrall's article about the announcement https://www.apcj.net/Papers-issue-4-1/#EbrallRMIT
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
How to do reactivations so that people get the best long-term results 🤗🤗🤗
People stop care. It's a reality of practice.
When they come back it's a pivotal moment where there is an opportunity to empower them with a higher level of health belief.
In today's episode, Martin maps out how to do reactivations in a way that helps people get the best long-term results and helps you grow your practice in a client-centred, ethical, and effective way.
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
How to help people stay on track when they "need to call" for their next appointment.
Retention is based on 2 things:
- Communicating the unique value your care has for each person.
- Creating and maintaining connection.
Our clients are just like you - sometimes they stop doing things because they just lost momentum rather than choosing that they no longer want to do it.
In today's episode, Martin explains why pre-booking is key to maintaining momentum and what to do when people's busy lives get in the way.
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Dr Aaron Morris on getting great at adjusting and loving practice ❤️❤️❤️
Dr. Aaron Morris practices in Barcelona and is one of the people behind Syntropy Chiropractic Training. He has trained thousands of chiropractors to improve their skills and in this episode, he shares his thoughts on what it takes to get better and what you can do to love practice.
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Shituation "What should I do when people aren't improving?" 💩💩💩
One of the most common shituations that chiropractors encounter is the one where people don't seem to be improving.
On today's episode, Martin answers a listener's question about how to handle this shituation.
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Chiropractic philosophy with Dr Travis Corcoran
Chiropractic philosophy provides the 'why' behind the what and the how of practice. It has the potential to bring greater meaning to your experience of practice as well as being a powerful tool to discern the truth.
Dr. Travis Corcoran joins Martin on this episode to explore the value of philosophy and it's potential to improve your practice and your life.
To learn more about Travis's book https://www.restoringreason.com/
To check out the Philosophy Symposium and DGE https://spinalresearch.com.au/get-involved/events/tpsdge/
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Making an impact in your practice and around the world with Dr Jennifer Luu 🌏🌏🌏
Would you like to make more impact?
Do you sometimes feel like you could be helping more people?
In this ep, Dr. Jennifer Luu joins Martin and explains how (and why) she is able to make a big impact in her community through her practice, in the profession with the Australian Spinal Research Foundation and running events, and globally through bringing resources and chiropractic care to impoverished communities in Cambodia.
To support Dr Jen's charity work https://toloveandserve.com.au/
To check out the Philosophy Symposium and DGE https://spinalresearch.com.au/get-involved/events/tpsdge/
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Creating a big impact - 3 thriving practices after only 7 years in practice with Dr Christian Caswell 🚀🚀🚀
What does it take to create a thriving practice?
What does it take to create a thriving team?
How do you scale up from 1 practice to multiple practices?
How do you do it if you're new in practice?
Dr Christian Caswell has done all of this and he joins Martin in this episode to answer these questions and share the lessons he has learned on his journey!
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To check out the Philosophy Symposium and DGE https://spinalresearch.com.au/get-involved/events/tpsdge/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
4 keys to a great examination 🔑🔑🔑🔑
Going from a good exam to a great exam will make a massive difference to your practice.
It will help you know when to change your approach to people's care (and when not to!) and will help communicate the value of your care beyond helping people with their symptoms.
In today's episode, Martin maps out the "4 keys to a great exam" to help you upgrade your examination!
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Does pre-paying negatively impact how people see you? 💰💰💰
How and when people pay can significantly impact how people perceive you and your care. Pre-payments can be a great way to run an efficient practice but if done wrong they can mean that people will choose not to have care.
In today's episode, Martin goes deep into the literature about money to see what will work best for us as chiropractors.
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
The value of curiosity in practice with Dr Bettina Tornatora
If you're like me you want to have a practice that is not only successful but fulfilling as well. Today's guest, Dr Bettina Tornatora is a successful and fulfilled chiropractor, coach, and now an educator!
In this episode, Bettina shares her take on what the keys to success AND fulfillment are. It's a deep and important discussion that will give you a framework on how to turn personal development into practice growth.
Check out Bettina's coaching company https://www.luxconsultingco.com/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
How to make your ROF more effective AND shorter! ✅✅
Would you like to be able to do a shorter ROF that is more effective (people understand, say yes, and follow your recommendations)?
This episode will show you the key to achieving this. Along the way, you will learn about the importance of the argument dilution effect in making your communication more persuasive and how drug companies use it!
The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
How to do the first 2 visits for people with long-term problems
When people have long-term problems you need a more advanced skill set to be able to present chiropractic in a way that they are likely to follow through with care. You see when people have long-term problems it has more of an emotional impact that can make it harder for them to see the value of your care.
In this episode, Martin explains the psychological impact of chronic problems and how to modify your communication to connect and communicate with these people.
The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Using science to help you communicate chiropractic
The bottom line is that science is THE currency of influence. Anti-chiropractic zealots try to position chiropractic as "unscientific" because they know that it will put people off using chiropractic. Using science in your communication can help give you and your message more credibility and authority and this means more people are likely to start and continue care with you.
It's easy to get it wrong though. If you get too 'sciencey' then you will just get glazed eyes and bored people. If you get too simple or emphatic then you can actually lose credibility!
In this episode, I go through the do's and don'ts of communicating using science and research and use an example of a paper from Nature's Scientific Reports "Detection of cognitive decline by spinal posture assessment in health exams of the general older population"
The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Metaphors to help you communicate chiropractic
Communicating chiropractic can be hard. The big idea of chiropractic is simple - that chiropractic can help your body work better so that you can do ALL the things you have to do and love to do. But connecting people with it is more difficult. It's more difficult because this idea is different from the predominant ideas in our culture. And it's difficult because we have the curse of knowledge where it's hard for us to imagine what it's actually like to not know that!
This is where metaphors, similes, and schemas come in. They are all ways of linking concepts that people already understand to chiropractic.
In this episode, Martin goes through his favourite links to the bid idea of chiropractic!
The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Exam essentials- the power of doing the right tests! ✅ ✅ ✅
If you don't have a great examination it's tough to know if someone who isn't getting symptomatic results just needs more care or they need a different approach. It's tough to know when to change someone's frequency of care. It's tough to really practice in a model that is about function, not pain.
When you do the right tests (and do them right!) it helps the client get the best care, helps your clinical certainty, AND, can help communicate the value of prevention and performance.
In this episode, Martin explores all these areas and gives you templates that you can use to upgrade your exam.
The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Magic questions for you to use in practice
Questions are a powerful tool in practice. They help you get insight into what really matters to the people you serve. They help your clients see their health and their response to chiropractic care in new ways. They also help create connections with your clients.
Today's episode is all about questions - Martin shares WHY questions are so important, WHAT his 6 favourite questions are, and HOW you can use them in practice.
You will come away with strategies you can use right away in your practice!
The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Communicating about performance with Dr Brad Glowaki
The highest level of health understanding is performance - that how your body works impacts everything you do.
In this ep Dr Brad Glowaki joins Martin and they talk about how to leverage science, experience and professional athletes to communicate the value of chiropractic.
This is the video of Marvin Hall's response to chiropractic care https://www.instagram.com/p/CpfriYcJr0S/?hl=en
For more info on Dr Brad's seminars and mentoring https://www.levelupmentoring.rocks/
Martin's email martinalign@gmail.com
The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Do you want to see lots of kids in practice? Learn how with Dr Skip Wyss
While kids make up a small percentage of most chiropractors' practice, Dr. Skip Wyss has built a practice where children account for 70% of his clientele.
In fact, they are typically the first client or patient in their family to visit him. To discover how Dr. Skip has established a culture in his community where this is the norm, tune in to today's episode and listen in on the discussion.
To learn more about Dr Skip http://www.primeprogram.co/
https://shor.by/2P62
https://www.youtube.com/channel/UCi2w8Ic0x1ibexI8POnZzFQ
Martin's email martinalign@gmail.com
The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
How To Get (and retain) More Ideal People in Your Practice.
Have you ever looked at your schedule and seen that "that" person is coming in? You know the one who is always complaining, doesn't value what you want, and is a pain in the arse to deal with?
And conversely, are there people who are a joy to see? They 'get it' and value you and the care you provide.
Would you like to have more of the latter and less of the former? Would you like to learn a simple tweak to your language which will filter the 'right' people in (and the 'wrong' people out)?
On this episode of the podcast, I go over a simple tweak in your language (changing actions to identities) that will act as a beacon to the people you want to see. And even better, using this tweak will increase the chance that your ideal clients (the 'right' people) will follow your recommendations.
The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Google Review Shituation 💩💩💩
Would you like to build your reputation through online reviews? Well, according to a recent study, 81% of people look at reviews when choosing a healthcare practitioner, making Google reviews an essential tool for your business. But what happens when you receive a negative review? How should you handle this challenging situation?
In this episode of our podcast, Martin delves into the strategies you can use to navigate these tricky waters. Join us as we explore the steps you can take to respond to negative reviews professionally and effectively, and how to use this feedback to improve your business.
Tune in now to learn from Martin's expert advice on handling negative reviews on Google and taking control of your online reputation.
The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Chiropractically Speaking - Adelle Semmler interviews Martin Harvey
The tables are turned for this episode – Adelle Semmler from the "Chiropractically Speaking" podcast interviews me!
We talk about the role of philosophy in practice, how to increase your certainty, and keys to improving your communication.
Check out "Chiropractically Speaking" https://open.spotify.com/show/5Masb9vf7rkD5sPEWDUhrc?si=V7_WaOarRBiX2lOzq7vWzQ&nd=1
The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
The power of authority with Dr Scott Vatcher
Authority is such an important aspect of success that Cialdini included it in his 6 principles of influence. When the people in your community are deciding who to see they are looking for someone that they can trust. When people are deciding whether they should follow your recommendations they are asking themselves if they trust you. When they are deciding whether to refer someone to you, again trust is the determinant.
And quite simply, authority is the fast track to trust.
Dr Scott Vatcher is an expert on how you can build authority and shares his approaches in this episode.
To learn more about Scott's approach to building authority www.theauthorityco.com
Click on the top link "Take the Authority Quiz". 25 questions to see if you are becoming the Go-To Health Authority in your community.
Check out the details of Grow Your Tribe https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
The secret to explaining prevention and performance to pain based people
It can be tricky when you're trying to explain the value of prevention and performance-based care to people who are pain based in their beliefs. If you make them wrong then they're not likely to want to listen to you, but if you don't explain the value of more proactive options it sucks for them (they get worse results) and it sucks for you (you end up with a practice full of pain based people!)
Today I go through how to use bridging as a communication approach for people who you have already seen but haven't explained prevention or performance to. How you can 'renegotiate the agreement' to one that serves them and you.
Check out the details of Grow Your Tribe https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
The value of chiropractic philosophy with Dr Brett Hill
Some chiropractors say that understanding chiropractic philosophy is critical to success and enjoyment in practice. Others say it's an outdated dogma. Today Dr. Brett Hill joins me and we talk through his perspective on the value of chiropractic philosophy and his journey to understand it.
Check out Brett's podcast http://thewellnesscouch.com/category/twg
For more on Brett https://drbretthill.com/
To learn more about ACC and Concordia https://acc.sa.edu.au/events/
Check out the details of Grow Your Tribe https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Communicating to people's gator brain AND their judge brain!
Have you ever been explaining chiropractic to someone and it just clicks with them?
And then used the same words and approach to someone else and it falls flat?
Effective communication is all about the message that THEY receive.
If you want chiropractic to matter to more people, you need to adapt your communication to them.
In this episode, I show you how to use Daniel Kahnemman's idea of 2 systems of thinking (Zoe Chance calls them the Gator brain and the Judge Brain) to make your message matter more.
Check out the details of Grow Your Tribe https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
The power of saying "yes" with Dr Damian Kristof
Dr Damian Kristof has created success in a number of different areas - chiropractic practice, he is a regular guest on radio, has had a number of highly successful podcasts, and was the health expert on a TV show.
So what's the key to his success? He just says 'yes' to opportunities and then works out how to make it work.
Listen in to Damo's chat with Martin to learn more.
Check out the details of Grow Your Tribe https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Emotion, logic and urgency – the psychology of why people do (or don't) come and see you.
Do you find it frustrating that there are people who could clearly benefit from your care who don't come in?
Whether it's people who start care and don't continue, people who you meet who have problems you know you could help with who don't come in for care, or people who choose to get care but don't bring their kids in, it can be infuriating!
I have been using a simple framework (emotion, logic, and urgency) to understand why people who do have care do what they do. It also explains what may be missing when they don't.
Check out the details of Grow Your Tribe https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Grow Your Tribe with Vismai and Martin
When you create a practice designed for high retention a bunch of things happen. People stay longer so they get better clinical results. Your practice grows without you being too reliant on new people. It's a more fun and less stressful way to practice.
2023 looks like it could be a turbulent year. The recession, the Ukraine situation, and all the other reasons for uncertainty can have an impact on your practice. In uncertain times people are less likely to take on new commitments and expenses. The better your retention the more likely you are to sail through these turbulent times.
On this episode, Vismai Schonfelder joins me and we talk all about the keys to building your retention and the upcoming "Grow Your Tribe" workshop we will be teaching together.
Check out the details of Grow Your Tribe https://insideoutpractices.com/grow-your-tribe
The secret to enjoying practice more
There is a skill that will allow you to enjoy practice more, get better clinical results, AND grow your retention.
Want to know what it is?
It's empathy. And because it's a skill you can get better at it (which translates into even more enjoyment, results, and retention)!
In this episode, I map out easy-to-implement ways you can strengthen your empathy skills.
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Mastering implementation with Dr Mike Charlton.
If you're like me you probably have a whole lot of projects that you have started but have stalled. You've spent time and energy on them but nothing has happened. There's no return on the investment you have made.
Dr Mike Charlton is a master of implementation. Of getting stuff from idea to 'done".
In this episode, Mike joins me and we talk about how he thinks about implementation and his chiropractic journey.
Implementation is the key to success. It's the action that turns ideas into reality, and it's what separates those who succeed from those who don't. Many people have great ideas, but it's the ones who take action and put in the hard work to see those ideas through to fruition that truly succeed.
The old saying goes, "success is 99% implementation and 1% inspiration." This means that while inspiration and ideas are important, it's the execution of those ideas that really matters. It's easy to get caught up in the excitement of a new idea and to think about all the potential success that it could bring, but if you don't actually take the steps to make it happen, it will never come to fruition.
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Have you heard of the psychology of the "clean slate"?
The psychology of the 'clean slate' is that there are certain times when you are more likely to be motivated and open to new patterns of behaviour. You can leverage the 'clean slate' perspective that many people have to increase the number of people who you see for preventative and performance care.
In today's episode, I break down a powerful communication approach that will help you make the most impact in 2023.
Chasing The Sun - Support hands On India https://www.eventbrite.com/e/chasing-the-sun-the-worlds-best-chiropractic-charity-event-tickets-485423373377
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Communicating chiropractic to medical doctors with Dr Shady Botros
Would you like to be able to communicate the value of chiropractic to medical doctors?
Would you like to get more referrals from medical doctors?
Today's guest, Dr. Shady Botros has mastered the art of generating medical referrals. He joins me and we talk about why it's such a powerful way to help more people and grow your practice.
To learn more about Shady's upcoming Melbourne Seminar https://www.chirostochiro.com/
The Egypt trip https://chirostocairo.com.au/
Chasing The Sun - Support hands On India https://www.eventbrite.com/e/chasing-the-sun-the-worlds-best-chiropractic-charity-event-tickets-485423373377
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Shituations! Do you hate it when people turn up late, cancel late, or don't stick to their care plan?
When your practice runs smoothly it's good for you (less stress, more enjoyable) and it's good for them (less stress, better results).
When people don't 'follow the rules' it's bad for you AND for them.
So how can you handle it when people don't follow the rules in a gentle but powerful way?
In today's episode Martin maps out a simple framework for handling any shituation where people aren't following your procedures.
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Making a BIG impact with Dr David Cahill
I believe that we learn a lot from people who have a big impact. Dr. David Cahill is certainly one of these people.
Dave has been a practicing chiropractor for over 30 years. He is the current President of the Australian Chiropractors Association and past President of the ASRF.
In this episode, Dave talks about the value of serving the profession and the influences that have impacted him.
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0