Make The Connection With Melanie Borden

Join us on our new episode as Dominic and I tackle cyber security today and debunk some of the common cybersecurity myths.

• What is cyber risk mean to a business?
• Ransomware and where does that stem from
• Common cybersecurity myths
• How to put these controls in place for your business

Protect all of your data from theft and damage. Have a better understanding of what's happening with cyber security today and in 2022.

Connect with Melanie Borden

Today on Make the Connection with Melanie Borden, Melanie talks with the audience on 3 strategies to help bridge the gap between company and personal brands.

We discuss:

How to implement a team communication strategy around events,

Identifying new opportunities for your team's brand, and

Ways to create new areas to become the trusted advisor in your industry

Welcome back to The Make the Connection with Melanie Borden. Today we are joined by Corina Burton, Unstoppable Podcast Host & Co-Founder of CPR Construction Cleaning.

Corina and talk about social selling in this episode.

We cover:

• How Corina got into B2B sales and marketing,
• Why Social Selling is imperative for businesses and teams,
• How an energy exchange can manifest online,
• Top ways for B2B businesses and their teams to get started on LinkedIn,
• Plus an announcement from Corina about her own journey into social selling.

LinkedIn is the ultimate social platform for farming businesses. Listen in to the conversation with Corina to hear how LinkedIn can help your business grow.

Connect with Melanie Borden

In this episode, you will learn how marketing and risk mitigation work well together with Tom Kline, Founder of Better Vantage Point. We will be discussing risk mitigation, what it means to a business owner, how risk mitigation and compliance can impact your business, how reviews and marketing are a part of risk mitigation, and actionable strategies to help your business.

05:29 What does risk mitigation mean?

11:18 Internal process recommendations.

15:10 How branding ties into risk mitigation.

17:19 Why is it important for businesses to be compliant.

Connect with Melanie Borden

Welcome back to Make the Connection with Melanie Borden Podcast. In this episode, Lea Turner and I talked about why being authentic is the key to success on LinkedIn. She also tells us about her own experience building an audience and gives us strategies and tips that you can use right now in your business.

Connect with Melanie Borden

Social media has become so widespread that "social selling" has become popular in recent years. In this episode, Michael Renaud, General Manager of Alan Ram's Proactive Training Solutions and I talked about how important it is to focus and use social selling in your business.

5:19 Promoting and branding yourself

8:01 Keeping your social media private while dealing with your business publicly

10:09 How Michael and I started with the auto industry

11:18 Social Selling

12:23 Biggest challenge clients face in building a social presence

19:20 Most common objections to why people do not have a social following

20:23 The importance of the right mindset for your business

Connect with Melanie Borden

Episode 8: Make the Connection by Creating a Social Network

Welcome back to a new episode of Make the Connection with Melanie Borden.

In this episode, Heather Monahan and I talk all about social media and building your own audience. Heather Monahan is a best-selling author, keynote speaker TEDx speaker, and has most recently been appointed to the board of directors at Healthlink Corp.

We dig into:

3:00 How a social media presence and your personal brand should transfer from offline to online

8:08 Various social strategies you can use to grow your business online

13:36 The LinkedIn algorithm

16:01 Types of storytelling posts for Social Media

21:15 Analytics platform for LinkedIn

Connect with Melanie Borden

Welcome back to The Make the Connection with Melanie Borden. Our guest for this episode is Amberly Allen, who is the Managing Partner of Dealer Merchant Services and she is here to talk about Disruption.

These are the topics covered for this episode:

2:50 How Amberly started her career and journey with the business

6:22 Team supporting Amberly’s business.

7:45  What is a market disrupter?

10:00 Five areas needed for someone if they're looking to disrupt an industry

13:37 How to determine circumstances that would disrupt an industry

By definition, a disrupter is a company or piece of technology that changes a market or industry in a big way through innovation. Amberly is going to tell us about her career, how she started shaking up the auto industry, and how the audience can follow in her footsteps. She gives the audience some really well-thought-out tips and takeaways that will make them think differently about how they go to market in their own fields.

Connect with Melanie

In today's episode of Make the Connection with Melanie Borden, we're going to talk about how to build an in-house marketing department.

Because I've created an in-house agency before, and I work with my clients on this as well, I'd like to share my knowledge with you so that you don't have to experience the struggles as I did in reinventing the wheel.

I'm happy to share with you things such as:

• Fundamentals you need for budgeting monthly and annually,
• Strategies for organizing your marketing department,
• Titles for hiring your team members,
• Efficient ways that you can manage your team's marketing projects,
• How to build a content library and more

All of these helped me when I built an in-house agency and I am confident that it will certainly help you too!

Connect with Melanie

Today, PR Leader Parry Headrick and I talk about how bringing value across all forms of media will drive inbound clients. We will talk through his journey to creating his voice online, specifically on the LinkedIn platform strategies and tips for you and your business to do the same, and some key takeaways for the audience to step into their own voice by providing value throughout their media.

5:00 Most common PR Myths

7:01 Benefits of Shield analytics in business

12:05 Why LinkedIn is a good platform for PR

14:51 What PR will look like in 2023-2024

Connect with Melanie Borden

In today's episode of Make the Connection with Melanie Borden, we're discussing social media with Kelly Stumpe. Kelly grew her Instagram following to over 260,000 during the pandemic's peak. She is now accomplishing incredible things with her brand. We dive into topics such as:

• Strategies for determining the best platform for your business,
• Building an audience,
• Connecting with your audience,
• Influencer space and how to begin incorporating influencers into your business

This is a value-packed episode you do not want to miss!

Connect with Melanie

Have you wondered how to get your team excited about getting good reviews consistently from their customers and how reviews can correlate into revenue for your business?

In today's episode of Make the Connection with Melanie Borden, we're discussing the importance of reviews and breaking down referral strategies with Bill Reidy the CEO of Thumbs Up.

We are going to unpack how to increase reviews, reviews versus endorsements, where the opportunities lie for business owners, best practices, and how to do this profitably.

Make sure to stay with us until the end as we give you some great ideas and action steps that you can start using right away in your business.

Connect with Melanie Borden

Welcome to our second episode of the Make the connection with Melanie Borden podcast.

Being a part of a community network can unleash the potential in your career.

Get to know our guest Eugina Jordan, a self-made immigrant woman, an author, inventor, and speaker. She started her telecom career as a secretary and now is the VP of Marketing of the industry disruptor Parallel Wireless.

Join us as we talk about how creating a community helps you to make important connections, give back to people in need, develop a reputation, and expand your business.

4:15 How the ideas of community manifested.

5:17 Turning point in decisions to become a member of a community.

6:40 Importance of having a personal board of advisories in someone's career.

9:42 Recommended steps to formulate someone's own personal board of advisors if they don’t have their own community.

12:00 How important is encouragement in a community?

22:12 Creating balance within yourself and your community.

Connect with Melanie

Welcome to the very first episode of the Make the Connection with Melanie Borden Podcast. I created my online brand in less than two years and LinkedIn rocketed me to success by allowing me to serve others through my content.

In this episode, you will learn what I stand for, where I've come from, and where I'm going. I will also give you tips and strategies that I make to grow my business and connect with people using LinkedIn.

Don't forget to subscribe for more monthly marketing strategies!

Here's a little background on how Make the Connection with Melanie Borden was born and what you can expect from our episodes.

Connect with Melanie Borden