Messenger Mastermind
By Messenger Mastermind
Topics discussed: SMS, Chat Bots, SMS Marketing, Building Facebook Communities, Product Launch Strategies, Channel Diversification used by 7 and 8 Figure Companies.
Messenger MastermindDec 22, 2020
Ep. 160 Earning the Right to Complexity with Ryan Rouse
As Marketers we tend to overcomplicate a lot because we enjoy building out the funnel and systems, but to build a truly successful high growth company, Ryan believes that you have to earn the right to add on complexity as you grow. Ryan’s journey from financial products to prepared food, to CPG has led him down many different paths of how to build successful businesses. Learn how leading CPG brands are scaling today and balancing between DTC, Retail and Amazon.
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Ep. 159 Direct Mail is Back with Drew Sanocki
After living through the OG Dropshipping days of the late 90’s, the SEO wave of the 2000’s, and the rise of social in the 2010s find out why Drew Sanocki is all in on direct mail as the next major wave of eCommerce marketing. After multiple 8 & 9-figure exits Drew shares his lessons learned from decades in entrepreneurship and the foundation of a great Direct mail program. And honestly just a great retention program in general.
This is a special one for us considering how much we’ve learned from Drew over the years. It’s one you’re not going to want to miss.
Link to Postpilot’s Godfather offer.
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Ep. 150 Building your brand through B2B
In this week’s episode, Jeremy interviews Afif Ghannoum the founder and CEO of Biohm health, a leading DTC probiotic company. Jeremy and Afif discuss in detail some of the most unique aspects to Biohm’s business framework: their successful ambassador/influencer marketing program, their licensing relationships with other larger supplement and health oriented companies, and their incredibly detailed customer quiz that drives 3x the conversions of regular site visitors. Afif is an innovative thinker and this is a great episode to hear if you have questions about choosing channels wisely, what to leverage and when, and how the world of licensing works.
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Ep. 149 6 eCom Predictions for 2022
In this week’s episode, Jeremy, Mark and Ben sit down to talk about their predictions for 2022, After two years of unheard-of growth in the ecommerce industry, SMS, email, and paid social are facing major reconfigurations. The team doesn’t agree on the specifics of every prediction but they all see a lot more content creation coming, a narrowing opportunity for SMS marketing, a behemoth untapped channel looming on the horizon, and a mobile app renaissance. Listen ahead and become part of the debate in our comments.
This episode is presented in partnership with Postscript.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
Ep. 148 Re-Air: How Caraway Home Scaled 20x After Launch
Caraway Home launched its cookware brand online in 2019, and within a year it had scaled 2000% to become one of the fastest growing DTC brands of 2020. In this week’s episode, Jeremy sits down with - Josh Knopman, Caraway’s director of Growth and Digital Product. Through their interview we learn that this scaling started pre-launch with an old-school PR campaign, and built a robust channel strategy to make sure their channels had the flexibility needed to scale almost immediately, vigorous AB testing to maximise each channel’s bandwidth, and an incrementality testing framework to identify where their wins came from. And how does someone juggle being the director of growth and digital product at the same time, anyway? This might be the key to Caraway’s success. Listen ahead for insight and inspiration.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
Ep. 147 The Key to NYE Promos
In this week’s episode, Jeremy, Mark, and Ben start strategizing for 2022 by revealing their tactics for launching Q1 with a massive New Years promotion push. You’ve just come off of holiday, customers have cash in their pockets, resolutions for the New Year, and CPM’s are way down. Not only that, but the way your post-holiday sale performs will give you valuable information to inform the rest of your year’s planning. Mark and Ben share their recipe for structuring the perfect sale, and Jeremy shares his insights into the various ways you can build your brand’s community at this moment.
This episode is presented in partnership with Postscript.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
Ep. 146 SMS Holiday Strategy with Wassim Dakik
In this episode we welcome Wassim Dakik from Postscript back for another chat about SMS. You’ve gotten through Black Friday and your contact list is the healthiest it's ever been! So how do you deploy it between now and your last ship-by date for Christmas, and what about after the holidays die down? Wassim has many actionable tactics for engaging with your customers from now to well past January, from directly communicating shipping expectations to guidance on the best ways to segment your list pre- and post- holiday.
This episode is presented in partnership with Postscript.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://messengermastermind.us4.list-manage.com/subscribe?u=3c2c6ee435b7d48422e678d09&id=a74c95b603
Ep. 145 Mastering Affiliate Marketing with Elizabeth Grojean
In this week’s episode, Jeremy talks to Elizabeth Grojean, the founder of Baloo Living about how she launched her business and grew it from Amazon to a fully self-sufficient DTC brand on Shopify. Through a savvy use of PR and knowing her brand identity very early in the process, Elizabeth used affiliate marketing to make huge profits at Baloo Living. What might have been beginner's luck has grown into a deep knowledge of the space, and by the end of the episode you will have a clearer understanding of the differences between paid advertising, influencer marketing, and affiliates, and will know which one is right for you.
This episode is presented in partnership with Postscript.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://messengermastermind.us4.list-manage.com/subscribe?u=3c2c6ee435b7d48422e678d09&id=a74c95b603
Ep. 144 Last Minute BCFM 2021 Tips
It’s almost Thanksgiving! The Messenger Mastermind Team knows you are at your busiest right now, so they’ve recorded a short and sweet episode with the most essential reminders for you. Think of it as a pre-storm safety checklist, except these are tips to help you achieve the most in sales and and customer retention during BCFM and the following days. Get out your notepad, jot down our advice, and get ready for the holiday season.
This episode is sponsored by PostScript.io
Ep. 143 Marketing Boomer Products to Gen Z on Tik Tok
On this week’s episode, Jeremy talks with Brett Swensen, marketing director at Kizik shoes about last-minute content strategy to get you through the holiday season and into the next year. 2021 has seen Kizik grow their marketing strategy outside of its original niche demographic, and with new audiences on new platforms. Whether we are talking about connected TV or how to market a boomer product to Gen Z on TikTok, Brett believes that content should be platform specific, and that being human and telling your story is always the best way to connect with your audience and to turn them into repeat customers.
This episode is presented in partnership with Postscript.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
Ep. 142 Nik Sharma's Holiday Takeover
In this episode Jeremy jumps right into a fast-paced interview with Nik Sharma the consultant behind successful DTC brands like Caraway, Cadence, and Haus, to talk about what he’s predicting for Holiday 2021 and January 2022. Listen for how to make the most of your channels now and through the end of the year, great tips for tying your first and zero party data back into your communications, and something we’ve been talking about a lot recently, how marketing starts with the customer, not the product. That’s not all! Nik dishes on his former job as a social media manager for Pitbull, and gives a quick lesson on old-school retail terms that will help you in your DTC business.
This episode is presented in partnership with Postscript.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
Ep. 141 Bundling Up This Holiday Season
In this week’s episode, Jeremy interviews Ben Acott, the founder of Magnetic Labs (the holding company for Ben’s successful investments like Drink Monday and Manscaped) about what it takes to make DTC brands with highly effective subscription program. Ben takes this knowledge and penchant for grouping things together far, detailing how product bundling and brand partnerships can reduce costs,boost sales and retention this holiday season. He also spreads the message of how gift culture, and really valuing and investing into each customer is the best way to ensure a good base - making a case for avoiding cheap acquisitions and instead focusing on “sticky subscribers” and repeat buyers.
This episode is presented in partnership with Postscript.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
Ep. 140 Turning CX into Customer Acquisition with Eli Weiss from Olipop
This week, Jeremy talks with Eli Weiss, head of CX (Customer Experience) at Olipop, perhaps today’s hottest CPG startup. The massive buzz and repeat sales setting Olipop apart is a lot about how Eli and his team have designed the customer journey at Olipop. Customer service can seem like a footnote in sales and marketing, but CX is about amplifying the voice of the customer to parts of your business who can make a difference and make sure to retain them. Listen ahead to hear where to look for valuable feedback from customers, innovative ways to drive your responses right back into your marketing plan, and the way that adding friction to your funnel can actually turn your customers into your biggest evangelists.
This episode is sponsored by Postscript.
Ep. 139 4 BFCM Offers You Need to Consider
There is no question that customers love a good deal, but there is a danger in discounting too often or too aggressively. In this super valuable episode, Jeremy, Mark, and Ben give out 4 hyper-specific discount strategies that end up being a win-win for customer satisfaction and profit. Listen ahead for the Messenger Mastermind rules for discounting through: Gift with Purchase, Product Bundling, Discounted Shipping, and New Product Drops. These are strategies you can experiment with - using one or all of them - and this episode has in-depth conversations of the pros and cons for each one.
This episode is sponsored by Postscript.io
Ep. 138 11 Email/SMS Flows to Scale w/ Brandon Amoroso of Electric IQ Marketing
This week, Jeremy sits down with Brandon Amoroso, the founder of ElectricIQ Marketing a digital marketing agency making waves in the Shopify-verse. Since Brandon works with so many companies, he’s the perfect guest to talk about 2021 trends as we push into the holiday season. They get into Brandon’s 11 - yes, 11 flows, where he sees media spend going in 2022, and a good case for why now is the time for brands to build exclusive apps.
This episode is sponsored by PostScript.io
Ep. 137 The 2021 Holiday Prep Guide
It’s October, and you know what that means. The holidays are here. This is the week to double check all of your strategies for the season, and to make sure you are ready for the push that is coming. In this episode, Jeremy, Mark, and Ben go over how the 2021 holiday season will be different for eCommerce after the big changes on Facebook and iOS, and how to make the most of the time you have right now to make sure this is your best sales season yet. Listen ahead for tactics on how to increase and utilize your contact list, trends in paid budget deployment, and where the big focus in content seems to be going this year.
This episode is sponsored by PostScript.io
Ep. 136 From 3rd to 0 Party, Personalizing your Data with Ben Parr from Octane AI (Personalization Series 4 of 4)
Jeremy wraps up the Personalization Series in his best ever conversation with Ben Parr, one of Messenger Mastermind’s favorite guests. Ben jumps right in to unpack how changes in data collection and storage (hello iOS updates and Facebook changes) directly impact how relationships are built with customers. Once the strategies and tactics from Episodes 1 & 2 are implemented, it’s time to think about merging those ideas with the channel diversification and data collection that will need to shift to continue to be helpful to your bottom line. Listen ahead for why 0-party data is the future, why you need a conversational pop-up, and why cookie-pocalypse is not the end of the world.
Previous episodes with Ben: The 45 Best Strategies in Conversational Marketing, Product Quiz = Personalized Shopping Experience
To reach Ben: Octaneai.com @benparr on all social media
Get the Zero Party Data Playbook: https://www.octaneai.com/playbook
This series is presented in partnership with Octane AI and Gorgias.
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What if your brand could leverage more customer data to combat data privacy changes and boost conversions? With Octane AI, every Shopify and Shopify Plus merchant can.
Featuring Shop Quiz and Conversational Pop-ups, merchants use Octane AI to get to know customers on a deeper level by collecting zero-party data.
Using this data, you can engage with your customers through personalized campaigns and flows across all channels, building lasting relationships.
The ROI from using Octane AI is incredible: brands have increased email signups by 16X and driven a 28% increase in AOV.
Octane AI has plans for any-sized business. Learn more and get started on your zero-party data journey at OctaneAI.com/Mastermind.
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Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper? That's why using personalization to deliver exceptional customer service is so important for your retention & growth.
Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform and gives you an organized view of all tickets.
This saves your support team hours per day and makes managing customer orders a breeze.
With Gorgias you can see the customer’s order information right beside tickets, so you can personalize responses with things like their first name, order, and tracking number.
Brands like Princess Polly, OLIPOP and Steve Madden have reduced their response times and increased efficiencies with Gorgias. For more information, go to gorgias.com and mention the Messenger Mastermind podcast for two months free.
Ep. 135 Making All of Your Customers VIPs with Marius Morariu of Tracie Martyn (Personalization Series 3 of 4)
This week, Jeremy dives into a personalization case-study with Marius Morariu, co-founder and CEO of Tracie Martyn Skincare, about how he has expanded his company from a high-end spa in Manhattan to an online business. Using many of the tools the Messenger Mastermind team has been sharing in this series, Marius’s strategies are an example of how to make every customer feel happy, confident, and special, whether they are walking the red carpet or getting ready for date night. Listen ahead for an inspiring example of how quizzes, pop-ups, and email and SMS automations can work for any kind of a company - including one that was founded as an in-person, brick-and-mortar venture.
This series is presented in partnership with Octane AI and Gorgias.
------------------------------------------------------------
What if your brand could leverage more customer data to combat data privacy changes and boost conversions? With Octane AI, every Shopify and Shopify Plus merchant can.
Featuring Shop Quiz and Conversational Pop-ups, merchants use Octane AI to get to know customers on a deeper level by collecting zero-party data.
Using this data, you can engage with your customers through personalized campaigns and flows across all channels, building lasting relationships.
The ROI from using Octane AI is incredible: brands have increased email signups by 16X and driven a 28% increase in AOV.
Octane AI has plans for any-sized business. Learn more and get started on your zero-party data journey at OctaneAI.com/Mastermind.
------------------------------------------------------------
Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper? That's why using personalization to deliver exceptional customer service is so important for your retention & growth.
Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform and gives you an organized view of all tickets.
This saves your support team hours per day and makes managing customer orders a breeze.
With Gorgias you can see the customer’s order information right beside tickets, so you can personalize responses with things like their first name, order, and tracking number.
Brands like Princess Polly, OLIPOP and Steve Madden have reduced their response times and increased efficiencies with Gorgias. For more information, go to gorgias.com and mention the Messenger Mastermind podcast for two months free.
Ep. 134 Scaling Personalization For Your Shopify Brand (Personalization Series 2 of 4)
Having a good personalization system in place as your business grows is a question of infrastructure - having the right people and automations in place to make sure that customers aren’t slipping through the cracks. Last week Jeremy, Mark, and Ben talked about the kinds of communication and content that businesses should be using to personalize relationships with their customers. This week, they get into more advanced tactics for maintaining and growing these relationships. When your business was smaller, you could communicate reactively, as you grow this organic kind of personal communication has to be planned and implemented. Never fear, Messenger Mastermind has you covered - listen ahead to make your plan.
This series is presented in partnership with Octane AI and Gorgias.
-------------------------------------------------------------------------------------------------------------------------------
What if your brand could leverage more customer data to combat data privacy changes and boost conversions? With Octane AI, every Shopify and Shopify Plus merchant can.
Featuring Shop Quiz and Conversational Pop-ups, merchants use Octane AI to get to know customers on a deeper level by collecting zero-party data.
Using this data, you can engage with your customers through personalized campaigns and flows across all channels, building lasting relationships.
The ROI from using Octane AI is incredible: brands have increased email signups by 16X and driven a 28% increase in AOV.
Octane AI has plans for any-sized business. Learn more and get started on your zero-party data journey at OctaneAI.com/Mastermind.
-------------------------------------------------------------------------------------------------------------------------------
Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper? That's why using personalization to deliver exceptional customer service is so important for your retention & growth.
Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform and gives you an organized view of all tickets.
This saves your support team hours per day and makes managing customer orders a breeze.
With Gorgias you can see the customer’s order information right beside tickets, so you can personalize responses with things like their first name, order, and tracking number.
Brands like Princess Polly, OLIPOP and Steve Madden have reduced their response times and increased efficiencies with Gorgias. For more information, go to gorgias.com and mention the Messenger Mastermind podcast for two months free.
Ep. 133 Building Personalization from Day 1 (Personalization Series 1 of 4)
Conversational marketing is one of the cornerstones of building a successful eCommerce store, but the conversation goes much deeper if it is personal. Figuring out what that actually means in practice can be difficult, especially as your company grows and it becomes necessary to automate more and more of your communications with customers. Over the next 4 episodes, Jeremy, Ben, Mark, and some special guests will get into what it truly means to personalize your sales and customer service, and how to make it work for you at scale.
This series is presented in partnership with Octane AI and Gorgias.
-------------------------------------------------------------------------------------------------------------------------------
What if your brand could leverage more customer data to combat data privacy changes and boost conversions? With Octane AI, every Shopify and Shopify Plus merchant can.
Featuring Shop Quiz and Conversational Pop-ups, merchants use Octane AI to get to know customers on a deeper level by collecting zero-party data.
Using this data, you can engage with your customers through personalized campaigns and flows across all channels, building lasting relationships.
The ROI from using Octane AI is incredible: brands have increased email signups by 16X and driven a 28% increase in AOV.
Octane AI has plans for any-sized business. Learn more and get started on your zero-party data journey at OctaneAI.com/Mastermind.
-------------------------------------------------------------------------------------------------------------------------------
Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper? That's why using personalization to deliver exceptional customer service is so important for your retention & growth.
Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform and gives you an organized view of all tickets.
This saves your support team hours per day and makes managing customer orders a breeze.
With Gorgias you can see the customer’s order information right beside tickets, so you can personalize responses with things like their first name, order, and tracking number.
Brands like Princess Polly, OLIPOP and Steve Madden have reduced their response times and increased efficiencies with Gorgias. For more information, go to gorgias.com and mention the Messenger Mastermind podcast for two months free.
Ep. 132 SMS = Your Top Revenue Channel w/ Wassim Dakik from Postscript (SMS Series 5 of 5)
For the final episode of the Messenger Mastermind SMS series, Jeremy interviews Wassim Dakik, SMS expert at Postscript. Wassim works primarily with Shopify Plus stores to make their SMS programs unique, fun, and successful. In this conversation, he reveals how merchants set up the most effective conversational automations and campaigns without always resorting to discount codes.Together, Jeremy and Wassim look at ways to generate more customer feedback, build SMS lists, and to help consumers build their own journey with a brand. Listen in to discover how the biggest revenue generating eCom brands integrate their customer service with their SMS programs to make every step of communication with customers personal, warm, and interactive in a long-term way.
This series is presented in partnership with Postscript and Justuno.
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Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.
When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.
Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.
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Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.
Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.
Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!
Ep. 131 Creating a True Connection through SMS with Dylan Kim from Brevite (SMS Series 4 of 5)
We’ve been talking about building and deploying an SMS program that creates a direct, responsive relationship with your customers, and for Episode Four of our SMS series, we are super psyched to do a case study with Dylan Kim, head of marketing and cofounder of DTC brand Brevite. In this interview, Dylan shines a light on what goes on behind the scenes to make practical decisions about how to tell a brand’s story and to keep the conversation going - from launching, segmenting, and following up. Brevite’s success is highly reliant on SMS, and this chat with Dylan is a great way to see how everything we’ve been talking about works in the real world.This series is presented in partnership with Postscript and Justuno.
-------------------------------------------------------------------------------------------------------------------------------
Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.
When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.
Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.
-------------------------------------------------------------------------------------------------------------------------------
Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.
Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.
Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!
Ep. 130 Advanced SMS Strategies for Shopify (SMS Series 3 of 5)
You’ve launched your SMS program, set up your automations, and designed a couple of campaigns to really get engagement going (and if you haven’t, check out Episodes One & Two of our SMS series!). In Episode Three, we give you our guidelines for how to seamlessly weave your SMS program into your overall marketing strategy. We look at what keeps your contact list robust, healthy, and responsive. And, we give you some tactics for beyond basic flows that have always gotten great results for our businesses. This episode is jam-packed with strategies you can implement immediately to take your SMS game well beyond the first welcome text.
This series is presented in partnership with Postscript and Justuno.
-------------------------------------------------------------------------------------------------------------------------------
Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.
When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.
Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.
-------------------------------------------------------------------------------------------------------------------------------
Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.
Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.
Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!
Ep. 129 Scaling SMS Marketing (SMS Series 2 of 5)
In Episode Two of the SMS series (If you missed Episode One, you can listen to it here), we jump into the nitty gritty of how to scale your SMS program. First, we outline the 4 key SMS automations that are the revenue driving foundation of a successful program, and then we look at the high-value campaigns where SMS can accelerate your growth. We highlight specific language to use when crafting your messages, best-practices for message scheduling so they feel the most natural for your customers, and CTA frameworks for every type of campaign. Listen ahead for powerful tactics for scaling your SMS marketing reach and results.
This series is presented in partnership with Postscript and Justuno.
-------------------------------------------------------------------------------------------------------------------------------
Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.
When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.
Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.
-------------------------------------------------------------------------------------------------------------------------------
Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.
Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.
Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!
Ep. 128 Your First $10k W/ SMS (SMS Series 1 of 5)
In this episode, Jeremy, Mark, and Ben kick off their new 5 part in-depth series on SMS! For the next 5 weeks, they will give an overview of SMS marketing and why it is experiencing a surge, how to develop an SMS program for your business, and will conduct in-depth interviews with SMS experts. This episode will give you an introduction to setting up your first SMS program making your first $10k in SMS revenue, as well as providing you with answers to common questions about how to make a strong and growing SMS list, SMS marketing rules to always follow, and tactics for getting the most out of your initial messages to your customers. This series is presented in partnership with Postscript and Justuno.
-------------------------------------------------------------------------------------------------------------------------------
Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.
When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.
Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.
-------------------------------------------------------------------------------------------------------------------------------
Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.
Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.
Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!
Ep. 127 Opens are Dead, Email isn’t
In this episode, Jeremy sits down with Val Geisler, email expert and customer evangelist at Klaviyo to get her take on what the iOS 15 update means for email marketers. And it’s not all bad! These changes are an opportunity to hone analytics that were never fully accurate to begin with, and to start relying on customer-focused metrics that rely on truly measuring engagement. Listen ahead for Val’s tips on how to prepare for shifting your measuring tools, why getting your SMS program aligned with your email is crucial to a successful holiday season, and how to help your customers opt in to your communications.
To connect with Val, follower her on twitter: https://twitter.com/lovevalgeisler
To learn more about our team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
Ep. 126 How to Prepare for IOS 15
With IOS 15 on the horizon, big changes are coming to email tracking. Thankfully, there is time to prepare, and there is a lot you can do right now to make these changes work for your brand. In this episode, Jeremy, Mark, and Ben outline strategies for what to do NOW before IOS 15 drops, and what to do later, once the landscape has changed. This conversation demonstrates the marketing basics to keep in mind, and practical tips for finding sources of data that will work after the update. Listen ahead to make your plan.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
Ep. 125 Advertising in the Post-iOS 14 World
The iOS 14 update has definitely changed the game on tracking and attributing sales to Facebook ads. In today’s episode, Jeremy, Mark, and Ben lay out what these changes mean for marketing and sales, and share some immediately implementable tactics for working around the new limitations and riding out these new adjustments. There is no question that customers opting out of tracking have caused eCommerce to lose a lot of relevant advertising info, but you can still create revenue driving ads and learn how your audience is responding to your content.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
Ep. 124 Building Your Brand Through Partnerships
In this week’s episode, Jeremy, Mark, and Ben make a case for the resurging relevance of tried-and-true marketing tactics by discussing how to put together a successful joint-venture partnership with another ecommerce brand. Simultaneous changes to FB ads and email marketing mean that brands are trying to figure out creative ways to bring in new customers. Partnerships are a great way to amplify your connections without sacrificing your brand identity. Listen ahead for the best tools available to help you find the right partner, and the best strategies for building a campaign that benefits all involved.
To learn more about the team visit Messengermastermind.co
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Ep. 123 Own Your Tone Own Your Email Marketing
In this week's episode, Jeremy sits down with Cassidy Monforte, Retention Production Manager at Common Thread Collective, to talk about the aspects of email marketing that are changing with the IOS 15 updates. With the loss of open-rate tracking, having a voice that your customers can relate to will become key to deepening your relationship with them. Right now the best thing you can do to prepare is hone in on your email content, run tests on subject lines and commit to the strong, individual voice of your brand. Listen ahead for more tips to help you find your own language at this pivotal time.
To learn more about the team visit Messengermastermind.co
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Ep. 122 How Caraway Home Scaled 20x After Launch
Caraway Home launched its cookware brand online in 2019, and within a year it had scaled 2000% to become one of the fastest growing DTC brands of 2020. In this week’s episode, Jeremy sits down with Josh Knopman, Caraway’s director of Growth and Digital Product. Through their interview we learn that this scaling started pre-launch with an old-school PR campaign, and built a robust channel strategy to make sure their channels had the flexibility needed to scale almost immediately, vigorous AB testing to maximize each channel’s bandwidth, and an incrementality testing framework to identify where their wins came from. And how does someone juggle being the director of growth and digital product at the same time, anyway? This might be the key to Caraway’s success. Listen ahead for insight and inspiration.
To learn more about the team visit Messengermastermind.co
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Ep. 121 Don't Sleep on the Power of Reviews
In the very recent past, customer reviews may have been optional, but now the social proof and validation they provide are essential. Customers want to hear what other customers like them think about your product. This feedback has the added benefit of giving you valuable information about how your product is being used, unseen needs your product may or may not be addressing, and which of your selling points really make a strong connection. In this episode, Jeremy, Mark, and Ben tell you how to use reviews, the best platforms for reviews, and how to get more reviews from your customers.
To learn more about the team visit Messengermastermind.co
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Ep. 120 Preserve Margins and Increase Conversions with Creative Email
In this episode, Jeremy talks with Adam Kitchen, CEO of the email agency Magnet Monster. Adam reveals how the way DTC companies use email is so much more important than the size or frequency of an email campaign. Email might get a bad rap for overwhelming subscribers with promotions, but it is also the perfect channel for nurturing long-standing relationships with people at all stages in their customer journey. Listen for Adam’s philosophy of email marketing, how to personalize the full-funnel customer experience , and strategies for keeping your email lists vibrant and healthy.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
Ep. 119 How 8-Figure Brands Determine Ad Budgets
In marketing, when does being omnipresent become a liability instead of an asset? This episode tackles a dicey topic - how to know if your marketing channels are working for you, or if your resources are better used elsewhere. In this episode, Ben, Mark, and Jeremy discuss how to choose the right ad platforms for your brand, and how to measure when to use your budget to boost sales vs when to invest primarily in brand awareness. Listen ahead for some unique insights on how the Messenger Mastermind team has navigated these questions in their business practices.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
Ep. 118 Content Strategy for an Unparalleled Customer Journey
In this episode, Jeremy sits down with Mike Demson, Senior Marketing Manager: Retention at Drip Drop ORS about how cohesive and scalable content strategy is a fundamental building block to customer acquisition and retention. Drip Drop ORS has created an electrolyte powder empire from a tiny office in Oakland by using a data-driven approach to content marketing that prioritizes channel-specific strategies. Mike shares his strategies for digital marketing, connected TV, headless eCommerce, and even direct mail deployment, and how he prioritizes all of them so they work together. Innovation flourishes when data is used and decisions are made through the lens of what a customer needs. Listen ahead for a lesson-packed episode that you will want to chew on (or should we say hydrate with!) for some time to come.
To learn more about Mike Demson visit https://www.linkedin.com/in/mikedemson/
To learn more about the Messenger Mastermind team, visit: https://messengermastermind.co/
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Ep. 117 Building Your Community Through Challenges
In this episode, Jeremy, Mark, and Ben talk about designing and implementing customer challenges. A challenge can be anything that asks a customer to compete or commit to something within your community - separate from making a purchase - think trivia, an activity countdown, a fitness goal, some kind of a game. If your brand is still working on getting a community identity off of the ground, a challenge is a great way to bring that community together. The Messenger Mastermind team gives you a short and sweet guide to setting yourself up for success with a challenge that is true to your brand identity, creates engagement, and is relevant to your product. When done correctly, customer challenges are great exposure for your brand, and a great opportunity to offer a positive experience to your customers.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
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Ep. 116 Sustainably Designing Your Brand At Scale
In this episode, Jeremy talks with Stephanie Hon, founder and CEO of Cadence Capsules, about the philosophy behind sustainable design in DTC ecom - from product, to packaging, to web UX. With experience as your number one metric, it is still possible to set high standards and to stick to them, to be a profitable business that benefits the planet, and to find ways to be innovative by focusing on communication and transparency. Creating a customized experience for your customer and being efficient and profitable are not mutually exclusive, because good design brings the two together. Listen ahead for a surprising and illuminating conversation that will challenge some long-held beliefs about the path to ecom profitability.
To learn more about Stephanie’s vision, visit www.keepyourcadence.com
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
Ep. 115 Angel Advice for eCommerce Founders
In this episode, Jeremy sits down with Ben Zises, the angel investor behind successful eCommerce startups like quip, Caraway, Arber, JUDY and Haus. They talk about both sides of angel investing - what Ben thinks all companies with the potential for billions in sales have in common, and his advice for investors seeking to make their first foray into backing the next great founder. He breaks down the important qualities to cultivate in designing your pitch, your brand, and your fundraising, and talks about how investors can start small to learn without betting everything. This is an essential listen for eCommerce entrepreneurs at every stage of their company’s growth, with solid, actionable methods to make a product your investors and customers will believe in. You can follow Ben on twitter here or learn more about him at SuperAngel.vc.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
Ep. 114 Building a Mobile Community App for your Brand
In this episode Jeremy, Mark, and Ben talk about their shared goals of building community and growing engagement, and how that led them to invest in expanding their owned channels by building a mobile app. For several years, Facebook Groups have been a great place for e-commerce brands to promote community engagement, but with changes in Facebook, it’s time to migrate those conversations elsewhere. The guys talk about the process of doing that for their brands, and reveal the questions any company should ask themselves before making this decision. With mobile apps come big challenges, but also unmitigated opportunities to influence your customer’s experience.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
Ep. 113 Using Creative to stay ahead of IOS 14
In this episode, Jeremy interviews Dylan Carpenter - owner of the Facebook ad agency, Koality Media, and co-host of the Funnel Dash podcast - about how to make the most of upcoming iOS tracking updates. Through his career, Dylan has audited thousands of Facebook ad accounts, and has the client retention rates to prove it. He thinks the upcoming changes are not a reason for panic, but an opportunity to go back to what has always been a foundation of marketing: good copy, great creative, and the testing to see what is working at any scale. Listen in as Jeremy and Dylan walk through the life cycle of a Facebook ad and demonstrate the tactics and strategies to make your Facebook ads work for your business.
To learn more about Dylan, visit him at Koalitymedia.co and follow him on twitter at @marketerdylan.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
Ep. 112 To Get a Dedicated Short Code Or Not
Changes are coming to the SMS-landscape. With more brands employing SMS marketing every day, carriers are cracking down on spam, and SMS-apps are moving away from shared short codes. If you use one of these apps, you will need to decide whether to invest in a dedicated short code, or not. In this week’s episode, Jeremy, Mark, and Ben lay out the metrics for how to decide if taking on this expense is right for your brand’s strategy. (Hint: it’s not a one-size-fits-all answer). Listen ahead to navigate these changes and decide what’s best for your business’s growth.
To hear more about SMS apps, listen to our Fall 2020 interview with Mihail Stoychev:
https://podcasts.apple.com/us/podcast/ep-95-where-is-sms-going/id1437452282?i=1000503183420
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
Ep. 111 Launching a Podcast For Your Brand
In this episode, Jeremy, Mark, and Ben get meta about podcasting. Podcasting is a form of entertainment, but it is also a channel that allows you to influence your customers in very different ways from advertising or social media. It is a valuable, long-form way to build community and to create superfans for your brand. The Messenger Mastermind team outlines what to keep in mind as you start to develop this channel, and shares very practical tips based on the strategies that have worked for their podcasts over the years.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
Ep. 110 Designing a Stand out Store in 2021
In this episode, Jeremy and Kelly Vaughn, CEO of The Taproom agency and host of the Commerce Tea podcast, have a wide-ranging conversation about what it takes to make a Shopify experience that takes your brand to the next level in 2021. They break down the pros and cons of emerging trends in e-commerce - the mobile app vs progressive web app debate, and what exactly is headless commerce. Then they get to the nitty gritty: what it takes to make a great product landing page, how to know if your cart experience is giving customers what they need to complete a purchase, and the creative details to focus on to make your product stand out from the crowd, from landing page to package delivery. This episode is a celebration of your business’s originality and uniqueness, and a map to making the most optimized store you can in 2021.
To learn more about Kelly, go to https://thetaproom.com/
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
Ep. 109 The Five Pillars of Revenue Automation
In this episode, Jeremy, Mark, and Ben lay out the importance of owned channel automation - using their successes to show exactly where and how to use it for maximum impact. They break down five distinct flows that can be automated, giving a concrete and actionable guide to set-and-forget revenue. This episode is an essential road map to some of the core principles of Messenger Mastermind. It illuminates how automated messages are crucial places to cultivate a relationship with customers, taking them from one-time transactions to being a part of your community.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
Ep. 108 Productivity Tips To Take You To The Next Level
Whether your business is just starting out or scaling quickly, it always pays to optimize how you do your best work. In this episode, Jeremy, Mark, and Ben share their tried and true strategies for being productive and efficient; providing a useful list of regular practices and indispensable tools to make the most of the concrete time and energy limits we all face in the work week. After all, your profitability ultimately comes down to how efficient you are. Listen ahead for a candid conversation about what works, what doesn’t, and how to flourish at profitability without burning out.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
Suggested reading list:
Atomic Habits by James Clear https://jamesclear.com/atomic-habits
The Power of Habit Charles Duhig https://charlesduhigg.com/the-power-of-habit/
Work Less and Make More James Schramko: https://www.amazon.com/Work-Less-Make-More-counter-intuitive-ebook/dp/B0784VNMDT
Ep. 107 Turning Live Chat into Sales
In this episode, Jeremy delves into the world of live chat with Derric Haynie, Chief E-Commerce Technologist at E-Commerce Tech. While live chat seems more like a support tool than a sales tool, when you get live chat right, your sales will show it. Derric outlines how to set up your live chat framework, how to get your automations right (and what NOT to do), and why live chat is the perfect tool to build customer trust, and long-term brand loyalty.
To learn more about Derric and E-commerce Tech, go to ecommercetech.io To learn more about his live chat strategies go to https://www.youtube.com/watch?v=BBLY0uAbVcA&ab_channel=EcommerceTech To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
For more from Messenger Mastermind on customer service to increase sales see https://www.podpage.com/messenger-mastermind/ep-94-turning-customers-into-raving-fans/
Ep. 106 8-Figure Growing Pains
What gets an e-commerce business to 6 or 7 figures is not usually what will get it to 8. In this episode, Jeremy, Ben, and Mark talk about the special joys and pains of growing a business to 8 figures and beyond. They hash out the outsized role logistics and cash flow begin to take, share their experiences with what happens when staffing becomes larger and more specialized, and outline the crucial moments when businesses need to transition from tactical thinking to long-term strategy. This episode pulls back the curtain on the real world implications of scale, demonstrating how to thrive beyond the inevitable adjustments that come with exponential growth. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
Ep. 105 The Basics of Ecommerce Analytics
In this episode, Jeremy and Mark provide an easy guide to e-commerce analytics. They dive into the most important data to track on your Shopify store, what value each metric will add to your business, and why long-term tracking through both bad and good times is one of the most powerful things you can do for your business. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
Ep. 104 The Hidden Value of FB Fan Pages
In this episode, Jeremy and Mark discuss the often-overlooked value of FB fan pages. They offer a step-by-step template for building a loyal community through fan pages with specific, counterintuitive tactics to create engagement, cost-effective ads, and increased sales. Join them as they illustrate why fan pages are a highly valuable investment for brands. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
Ep. 103 Turn Buyers into Lifetime Customers with Loyalty Programs
In this episode, Jeremy dives into the world of customer loyalty with Katie McKeever, Loyalty Product Manager at Yotpo. Repeat customers are the most profitable sources of revenue across retail and e-commerce, and a loyalty program is key to get your customers coming back. Katie outlines the framework for a loyalty program, and details how to customize loyalty incentives to your customer’s specific behaviors and the unique products you sell. Whether you’re building a loyalty program from scratch or already have one and want to make it a more seamless part of your business, this episode will guide you through the steps you need to take to make your customers feel like VIPs and advocate for your brand.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co