MFG OutLoud
By Allison DeFord
Hosted by Ray Ziganto (Manufacturing Unicorn at Linara International) and Allison DeFord (Trailblazer at Felt Marketing).
MFG OutLoudJan 12, 2022
Episode #57 – Leaning Into Process Improvement
Process improvement black belt, with special guest Phil Ranck, CEO, Founder & Lead Trainer at Lean Alaska…and he’s a Master Black Belt!
Episode #56 – New World... Old Model
Looking at manufacturing from a different vantage point, with special guest Joe Roy, Business Development Specialist, Nebraska Manufacturing Extensions Partnership.
Episode #55 – Automation, Evolution, and Growth: Part 2
With special guests Craig Zoberis, President of FUSION / RoboJob USA and Jelle De Roovere, Geschäftsführer (Managing Director) RoboJob GmbH.
Episode #54 – Automation, Evolution, and Growth: Part 1
With special guests Craig Zoberis, President of FUSION / RoboJob USA and Jelle De Roovere, Geschäftsführer (Managing Director) RoboJob GmbH.
Episode #53 – The Goal Is to Innovate, Not Administrate
With special guest Adam Keating, Co-Founder & CEO at CoLab Software.
Episode #52 – Magic on the Factory Floor: Part 2
With special guest Paul Vragel, President of 4aBetterBusiness, Inc.
Episode #51 – Magic on the Factory Floor: Part 1
With special guest Paul Vragel, President of 4aBetterBusiness, Inc.
Episode #50 – The ‘Airbnb’ of On-Demand Manufacturing
With special guest Adam Bowe, Head of Community and Marketplace Engagement at Xometry.
Episode #49 – Helping Leaders Add a Zero to Your Revenue
With special guest Brad Smith, CEO of Stellar Insights.
Episode #48 – Adapting at the Speed of Culture
With special guest Felix Bazgan.
Episode #47 – Because He’s All About That Space
With special guest Mike Magliano.
Episode #46 – Stop Selling and Start Serving
With special guest Chris Grainger.
Episode #45 – Anniversary Episode: Part 3
A special anniversary episode, looking back at episodes 33-42 with Allison and Ray.
Episode #44 – Anniversary Episode: Part 2
A special anniversary episode, looking back at episodes 24-32 with Allison and Ray.
Episode #43 – Anniversary Episode: Part 1
A special anniversary episode, looking back at episodes 1-13 with Allison and Ray.
Episode #42 – The ERP Turning Complex into Cash
With special guest Paul Van Metre.
Episode #41 – When ‘The Girls’ Take Over the Family Business
With special guest Lori Tapani, Co-President and Owner at Wyoming Machine.
Episode #40 – Product Launches Your CEO Loves and Competitors Fear
With special guest Dave Daniels from BrainKraft.
Episode #39 – Rebranding and Cutting Through the Noise
The story behind the product, with special guest Trent Dunn from Pelican Wire and Wire Experts Group.
Episode #38 – The Path to Global Markets
With special guest Andrew Deutsch, Founder/CEO of Fangled Tech.
Episode #37 – Cyber Security For Every Manufacturer
Think you don’t need it? Think again! With special guest Jacob Warren from Warren Research Inc.
Episode #36 – Manufacturing at the Speed of Blockchain
Integrating intelligent information, with special guest Justin Goldston (PhD / TEDx Speaker).
Episode #35 – Creating the Connected Growth Engine Tool (Part 2)
It’s like doubling your sales team, with special guest Phil Sponsler from Orbitform.
Episode #34 – Creating the Connected Growth Engine Tool (Part 1)
It’s like doubling your sales team, with special guest Phil Sponsler from Orbitform.
Episode #33 – She Believed She Could, So She Did
How this small manufacturer created a category of one, with special guest Bonnie Sussman Strominger.
Episode #32 – The Race to Manufacturing 4.0
Embracing new tech and innovation, with special guest Rich Sade.
Episode #31 – Manufacturing Marketing: Creating a Digital Twin
It’s like doubling your sales team, with special guest Greg Mischio from Winbound.
Episode #30 – The Engineer Who Embraced Sales & Marketing
How the “Book of Boring” can teach a young dog old tricks, with special guest Jack Burley from Big Kaiser Precision Tooling.
Episode #29 – Millennial Manufacturing Revolution
Next generation never stops learning, with special guest Tom Hilaris from Ergoseal.
Episode #28 – Changing Perceptions in Manufacturing
Finding America’s Greatest Champion, with special guest Terry Iverson, Iverson & Co.
Episode #27 – From Intern to CEO
Turning small into mighty, with special guest Brent Hardman, Powell Fabrication and Manufacturing.
Episode #26 – Up-Skilling Your Sales Team
The training they need to stop selling naked, with special guests Andy Solomon and Mark Roberts.
Part 4 - Sales & Marketing Game Changers
What does Leading Your Team in the New Normal look like? Tune in to this fourth and final episode of our 4-part series to gain insight and tactics you can use right now to elevate your leadership and make sales easier.
'Cause you're a #sales and #marketing game-changer like that! 👊🏼
Join your MFG OutLoud co-hosts along with Mark Mitchell, Chris Luecke, Mark Roberts, and Ben Baker for this 'happy hour' episode.
Part 3 - Sales & Marketing Game Changers
The fastest way to grow your business is to make sales easier. The way you do that is by reducing risk right upfront. 💯
Why do people trust you? Why do customers trust your company? The truth will totally surprise you.
🔥Your burning questions answered today with the Sales and Marketing GameChangers in Part 3 of our 4-part series.
We're on a mission to help manufacturers stop wasting time and money on marketing that doesn't grow sales.
Helping you reduce risk and ultimately make sales easier.
Join us!
Special Episode: Sales and Marketing Game Changers Part 2 - Leveraging Data to Stop Selling Naked
"You only find out who's swimming naked when the tide goes out." - Warren Buffett
Unless you have a six-pack (Coors doesn't count) and buns of steel it's not a good idea.
👉🏼 You're vulnerable.
👉🏼 Customers feel uneasy.
👉🏼 You're leaving money on the table.
We're changing things up and offering you 4 special deluxe episodes of MFG OutLoud Podcast through the month of September.
Catch Part 2 of the Sales and Marketing #GameChangers and find out:
1. If you're selling naked
2. What to do about it
3. How to turn data into dollars
(still haven't figured out water to wine, but we're working on it🍷)
Join Allison DeFord, Mark Allen Roberts, Ben Baker, Ray Ziganto, Chris Luecke, and the Whizard Mark Mitchell
(grab a pen and paper or your iPad...there's $$$ GOLD IN HERE)
Sales & Manufacturing Game Changers - PART 1: Marketing That's Seen, Heard and Felt
🔥 𝑩𝑼𝑹𝑵𝑰𝑵𝑮 𝑸𝑼𝑬𝑺𝑻𝑰𝑶𝑵: How can you break through the noise (3,000 advertising messages your customers see every single day) and make sales easier?
By understanding your audience better and connecting with them on an emotional level (how they make decisions 90% of the time) So, you're not just seen and heard, you're felt!
We answer your burning questions here in PART 1 of the Sales and Marketing Game Changers with Allison DeFord, Ray Ziganto, Ben Baker, Mark Roberts, Chris Luecke, and Mark Mitchell.
Grab a bib, 'cause all the secret sauce. 😋
Episode #25 – Bridging the Manufacturing Skills Gap
Up-selling the workforce you love, with special guest Kathleen Burley.
Episode #24 – The Good, the Bad, and the Ugly of Channel Marketing Programs
Build sales and loyalty in your distribution channel, with special guest Lorraine Ball.
Episode #23 – Manufacturing Underdog Leads the Pack
The thing you’re good at may be holding you back, with special guest Darrin Mitchell.
Episode #22 – SteamChain: Machinery as a Service
The next step in advanced manufacturing, with special guest Michael Cromheecke.
Episode #21 – Execution Mastery: The Full Monte
Leadership through the lens of execution (no pants required), with special guest Monte Pedersen.
Episode #20 – Calibrate Your Relationship GPS
Connecting with the people who power your business, with special guest Ed Wallace.
Episode #19 – E-Commerce for Manufacturers? Yes way!
Leverage this growth opportunity and stop being the best kept secret, with special guest Curt Anderson.
Episode #18 – Show Me the Money
Building value for your customers and shareholders, with special guest Damon Pistulka.
Episode #17 – Selling Naked
No smoke & mirrors sales strategies and structures for today’s manufacturers, with special guest Mark Allen Roberts.
Episode #16 – MFG Happy Hour: Harnessing Smart Manufacturing
Technology, tools, and the business of change, with special guest Chris Luecke.
Episode #15 – Growing Building Materials Sales Now
Stop waiting, start creating the new normal, with special guest Mark Mitchell.
Episode #14 – Leading Your Team in the New Normal
Engage, retain and grow your employees, with special guest Ben Baker.
Episode #13 – Building the New Normal NOW: 7 Actions for Success
How building materials manufacturers will emerge stronger after coronavirus.
Episode #12 – The David and Goliath Moment for Manufacturers
Sitting on the sidelines waiting or seizing this rare opportunity and doing?