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Micromobility

Micromobility

By Oliver Bruce and Horace Dediu

Micromobility explores the disruption to urban transport that comes from new electric, lightweight utility vehicles. Using the history of computing as a framework, we unpack how e-bikes, scooters and more will change how people get around cities.
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170: Talking micro EV’s with Gabe Klein, head of the US Joint Office of Energy and Transportation

MicromobilityFeb 16, 2023

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23:32
185: Subscription-as-a-Service - unpacking a new micromobility business model with Micro OG and Tempo founder Michael Keating

185: Subscription-as-a-Service - unpacking a new micromobility business model with Micro OG and Tempo founder Michael Keating

This week we release a discussion with Michael Keating that was recorded when Oliver was passing through San Francisco on the launch day of his new company Tempo.


For those who are in the know, Michael Keating is an OG of the Micromobility space, having founded Scoot back in 2012, which was one of the first moped sharing companies before selling it to Bird.

Tempo is Michael's latest venture and one we're very excited about, having followed the journey along for a while. We are honoured that he would share this with us on a busy launch day, as they were fielding calls from lots of other journalists, and we really enjoyed this conversation about not only the history of shared Micromobility, but also the current state of things and his efforts to accelerate getting Micromobility into the hands of millions.


Specifically the discuss:

- Who is Tempo, what do they do?

- Why subscription and not sharing?

- What makes Tempo different from other subscription micro businesses?


We hope you enjoyed as much as we did, and if you are listening to this and would like to come and join us, get your tickets for Micromobility Europe – June 8th and 9th in Amsterdam. Horace will be there along with Oliver and the whole rest of the team and over 1000 thinkers and builders in the space of Micromobility. It will be an absolute blast.


And with that here is Michael.


Catch us on Twitter ⁠⁠@MicromobilityCo⁠⁠. ⁠⁠Horace⁠⁠ and ⁠⁠Oliver⁠⁠ are also active on their personal accounts and would love to hear from you.

Our https://micromobility.substack.com/⁠⁠ is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning.

We’re also on ⁠⁠LinkedIn⁠⁠ and ⁠⁠Instagram⁠⁠.

Jun 01, 202353:40
184: The story of Onyx Motorbikes with founder Tim Seward and CEO James Khatiblou

184: The story of Onyx Motorbikes with founder Tim Seward and CEO James Khatiblou

We're really excited to share this episode with the team from Onyx Motorbikes who are based in Los Angeles. Oliver visited Onyx in Southern California in January as part of the So Cal Micromobility Tour. They are the winners of this years Rider's Choice Awards for Best Moped. It was great to hear about the story of how they got started and have manage to ship more than 5000 bikes – We have a deep respect for anybody who just manages to ship and get vehicles out. The build a real cult following and I am excited to see where they get to with the new bike range, which they discuss in this episode.


Specifically they discuss:

- Tims's background as a designer and his work at Bird

- The initial design of the Onyx and their first fundraiser

- Transitioning from a project to a company and James joining

- Their expanding product line and what they are excited about

 If you enjoy this conversation, you will also enjoy Micromobility both in Europe and America. We have Europe coming up on June 8 and 9th, and then we have America happening in the Bay Area on the 18th and 19th of October. We will of course be at both. Looking forward to hopefully having some more of you there along with more than 1000 people at both events talking about the latest in Micromobility and lightweight electric vehicles. And with that, here is Tim and James!


Catch us on Twitter ⁠⁠@MicromobilityCo⁠⁠. ⁠⁠Horace⁠⁠ and ⁠⁠Oliver⁠⁠ are also active on their personal accounts and would love to hear from you.

Our https://micromobility.substack.com/⁠⁠ is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning.

We’re also on ⁠⁠LinkedIn⁠⁠ and ⁠⁠Instagram⁠⁠.


May 25, 202353:49
183: Cool Californian Cruisers: the story of Electra Bikes with CEO Kevin Cox

183: Cool Californian Cruisers: the story of Electra Bikes with CEO Kevin Cox

This week we release an episode from the SoCal tour that we did back in January, this time it is with Kevin Cox, the CEO of Electra Bikes, which was originally founded by Benno Banzinger who we have also had on the show earlier. Electra is the fifth largest event company in the US and have a real focus on making distinctive cruiser-style bikes, and have made the pivot from being a traditional bike maker to a bike maker with the support of Trek who own them. We really enjoyed this episode ,just as a guide to how traditional bike businesses are adapting to Micromobility.


We hope that you enjoy it too! In the meantime, if you enjoy this conversation, you will also enjoy Micromobility both Europe and America. We have Europe coming up on June 8 and 9th, and then we have America happening in the Bay Area on the 18th and 19th of October. We will of course be at both. Looking forward to hopefully having some more of you there along with more than 1000 people at both events talking about the latest in Micromobility and lightweight electric vehicles. And with that, here is Kevin!


Specifically, they discuss

- The background of Electra Bikes including its strong connection to the beach culture in Southern California

- The history of how they came to be acquired by a PE firm and then by Trek

- Their emergence as a large ebike manufacturer

- How Trek operates with them and how traditional bike companies are adapting to micromobility

- Their retail and distribution choices.


Catch us on Twitter ⁠⁠@MicromobilityCo⁠⁠. ⁠⁠Horace⁠⁠ and ⁠⁠Oliver⁠⁠ are also active on their personal accounts and would love to hear from you.

Our https://micromobility.substack.com/⁠⁠ is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning.

We’re also on ⁠⁠LinkedIn⁠⁠ and ⁠⁠Instagram⁠⁠.

May 18, 202331:54
182: A microcar (some of the time!) - the story of City Transformer with founder Udi Meridor

182: A microcar (some of the time!) - the story of City Transformer with founder Udi Meridor

This week Oliver interviews Udi Meridor from City Transformer. You may have come across City Transformer as it was on the recent Top Gear episode of microcars in Paris. Obviously, we’ve done two microcar episodes week on week so this is an area that we're definitely thinking about, as are McKenzie who I had on the week prior talking about mini mobility. It feels like such a burgeoning area and we have been really excited to explore this topic.


If you enjoy this conversation, you will definitely enjoy Micromobility Europe – We would really encourage you to see if you can join us – on June 8 and 9th in Amsterdam! This will be a collection of over 1000 top thinkers and builders in the space building everything from e-bikes and scooters all the way through the vehicles just like the one we are discussing today. We are really excited with the companies that are going to be coming and cannot wait to get there. Get your tickets at micromobility.io


Specifically they tackle:

The background of City Transformer - where did the project start? Why adaptive width vehicles are unique and special What classification of EU - L7E What the traction has been like to date and where you’re selling them into What the manufacturing challenges have been


Catch us on Twitter ⁠⁠@MicromobilityCo⁠⁠. ⁠⁠Horace⁠⁠ and ⁠⁠Oliver⁠⁠ are also active on their personal accounts and would love to hear from you.

Our https://micromobility.substack.com/⁠⁠ is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning.

We’re also on ⁠⁠LinkedIn⁠⁠ and ⁠⁠Instagram⁠⁠.

May 11, 202354:43
181: Building iconic micro-cars with Microlino founder, Oliver Ouboter

181: Building iconic micro-cars with Microlino founder, Oliver Ouboter

This week Oliver interviews Oliver Ouboter, one of the founders of MicroLino, who are producing one of the most beautiful cars that we have seen in the neighbourhood electric vehicle space – the thing is an electric version of the iconic BMW Ysetta from the mid 1950s.


We really loved this interview for a few reasons - firstly, because the operators – Oliver and his father Whim were the OGs of the Micromobility space – setting up a company literally called Micromobility back in the early 2000s and producing the first kick scooters and then subsequently some of the first electric kick scooter’s. Secondly, anybody who is producing small electric vehicles at any sort of scale deserves to be congratulated – it has been quite the journey for them, especially as they have done it entirely self-funded of the back of their original acoustic and electric scooter business. We have really enjoyed getting to know Oliver and are looking forward to hopefully having him at Micromobility Europe in June.


Speaking of which if you are interested in the latest in lightweight electric vehicles, including neighborhood electric vehicles like this and everything in between you will absolutely love Micromobility Europe. It is the show we are most excited about in terms of what we’ve done in our history of producing shows at Micromobility industries and we are sure you would have an absolute blast coming and hanging out with our team and more than 1000 others as we talk about the future of what these vehicles might enable for our cities. I will be running a start-up stage with more than 60 companies expected to patch – it is going to be pandemonium– and I can’t wait. Get your tickets at Micromobility.IO.


And with that, here is Oliver!


Catch us on Twitter ⁠⁠@MicromobilityCo⁠⁠. ⁠⁠Horace⁠⁠ and ⁠⁠Oliver⁠⁠ are also active on their personal accounts and would love to hear from you.


Our https://micromobility.substack.com/⁠⁠ is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning.


We’re also on ⁠⁠LinkedIn⁠⁠ and ⁠⁠Instagram⁠⁠.

May 04, 202354:13
180: Exploring public-private Shared Micromobility with Caroline Sampanaro, head of micromobility and transit policy at Lyft

180: Exploring public-private Shared Micromobility with Caroline Sampanaro, head of micromobility and transit policy at Lyft

This week Oliver interviews Caroline Sampanaro, Head of Micromobility and Transit Policy at Lyft, about her role and opportunities for micromobility to participate in conversations about better transport systems and cities. They also talk a lot about the shared business model, and why PPP feels like the most logical endpoint for a lot of the shared use cases for micromobility. We have continually been struck by the great team that Lyft has built - check out our earlier conversations with Laura Fox, GM of Citibike in NY for reference - and we really enjoyed this conversation with Caroline. Also referenced is episode 170 with Julia Thayne DeMourdant and Gabe Klein, which you can listen to here.


Unfortunately, we lost the end of the audio for this the first time around and had to go back and rerecord the end. Our awesome editor Lynda has managed to get this sounding good, but just a heads up about it towards the end.


In this episode they discuss:


- Caroline’s background as an activist and how it led her to shared micromobility policy

- The story of Lyft’s micromobility business - how it came about and why they’ve chosen the strategy they have with PPP docked bikeshare vs freefloating.

- Getting micromobility away from identity politics

- What has electric vs. acoustic offered to the advocacy conversation?

- What is the role of companies like Lyft in micromobility advocacy vs. (for example) vehicle producers etc.

- How do we get a broad coalition of advocates that can tackle the status quo?



If you want to see the latest vehicles and be in the most cutting-edge conversations about micromobility, you should check out Micromobility Europe, our premier event happening in Amsterdam on the 8/9th of June. We’re expecting over 1000 of the top thinkers and doers in the micro space to be there and I am pumped with the amazing vehicles that are coming down the pipe that will be there. We’re expecting over 60 companies to be pitching in our Startup Awards too. It’s going to be epic. If you’re interested in joining, get your tickets at micromobility.io.


Catch us on Twitter ⁠⁠@MicromobilityCo⁠⁠. ⁠⁠Horace⁠⁠ and ⁠⁠Oliver⁠⁠ are also active on their personal accounts and would love to hear from you.


Our https://micromobility.substack.com/⁠⁠ is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning.


We’re also on ⁠⁠LinkedIn⁠⁠ and ⁠⁠Instagram⁠⁠.

Apr 27, 202349:10
179: Exploring the Future of Micromobility with Kersten Heineke, of the McKinsey Center for Future Mobility

179: Exploring the Future of Micromobility with Kersten Heineke, of the McKinsey Center for Future Mobility

This week Oliver interviews Kersten Heineke, a partner at McKinsey, and lead of the McKinsey Centre For Future Mobility, based in Germany. We discuss the role and scope of the Center for Future Mobility, the rising interest in micro vehicles, and the potential impact of mini-mobility on the transportation landscape.


Kersten provides an extensive overview of his research, including the emergence of direct-to-consumer electric vehicles brands like Lectric and Ride1Up, and the innovative hardware-as-a-service models offered by companies such as Lug and Carrie/Whee! They also delve into the promising growth of the German bike leasing market, the unique benefits of tax exemptions for employer-provided bikes, and the leading players in this space.


We hope that you enjoy our conversation about the rapidly evolving world of micromobility and its potential to reshape the future of transportation.


Specifically they tackle:


- The challenges faced by mini mobility startups

- The lack of investment in personally owned scooters

- The potential explosion of micro-freight

- The factors influencing the funding disconnect between EVTOL, Autonomy, EVs and micro-mobility

- Why no micro mobility-specific funds have emerged

- How content creators can assist McKinseys clients



In the meantime, if you haven’t already please consider getting some tickets for Micromobility Europe - ⁠https://micromobility.io/events/micromobility-europe⁠, join us on June 8th and 9th in Amsterdam. Horace, Oliver, and the whole crew will be there – this year. We have opened up the start-up awards to a whole heap of companies and already have at least 55 presenting including some of the most exciting vehicles we have seen in the space to date. Be sure to check it out at micromobility.io. And with that, here’s Maciek and Chris.


Catch us on Twitter ⁠⁠@MicromobilityCo⁠⁠. ⁠⁠Horace⁠⁠ and ⁠⁠Oliver⁠⁠ are also active on their personal accounts and would love to hear from you.


Our ⁠https://micromobility.substack.com/⁠⁠⁠ is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning.


We’re also on ⁠⁠⁠LinkedIn⁠⁠⁠ and⁠ ⁠⁠Instagram⁠⁠.

Apr 20, 202352:27
178: Creating Premium Owned Scooters - the story of Apollo with founders Maciek Piskorz and Chris Heathcote-Rey

178: Creating Premium Owned Scooters - the story of Apollo with founders Maciek Piskorz and Chris Heathcote-Rey

We're really excited to bring this episode to you. Apollo Scooters are one of those companies that quietly works away in the background and ships without being loud and overly public about it – We have been following them since they first unveiled the Apollo Pro at Micromobility Europe last year.


Last year, they shipped 30,000 scooters – which is a pretty decent amount for a company that has never raised outside capital at all. In this conversation we run through the founding of the company, the opportunities that exist in the space, their journey with being direct to consumer, and focusing on being an e-commerce brand, who they admire in the space and what they think is interesting.


We really appreciated both Mac’s and Chris’s humility and how they are running their company and their perspective on the space. Thanks to them for joining.

Specifically they tackle :

The background to Apollo and how they got started What models they have now - they unpack the Pro How they’ve funded the company to date - how and where micromobility can source capital Marketing scooters - what works and doesn’t?


In the meantime, if you haven’t already please consider getting some tickets for Micromobility Europe - https://micromobility.io/events/micromobility-europe, join us on June 8th and 9th in Amsterdam. Horace, Oliver, and the whole crew will be there – this year. We have opened up the start-up awards to a whole heap of companies and already have at least 55 presenting including some of the most exciting vehicles we have seen in the space to date. Be sure to check it out at micromobility.io. And with that, here’s Maciek and Chris.


Catch us on Twitter ⁠⁠@MicromobilityCo⁠⁠. ⁠⁠Horace⁠⁠ and ⁠⁠Oliver⁠⁠ are also active on their personal accounts and would love to hear from you.

Our https://micromobility.substack.com/⁠⁠ is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning.

We’re also on ⁠⁠LinkedIn⁠⁠ and ⁠⁠Instagram⁠⁠.

Apr 13, 202356:00
177: Horace Dediu on the Next Billion Cars Podcast

177: Horace Dediu on the Next Billion Cars Podcast

This week we chose to resyndicate a recent episode of a podcast called The Next Billion Seconds, for their series called The Next Billion Cars, where they look at the future of the transportation industry and how tech will help enable the next billion vehicles to get around.


In this episode, Drew Smith interviews Horace, exploring the origins and future of micromobility. Per their description, “Horace offers a blistering critique of the failure of the automotive sector to embody the new design possibilities offered by micromobility: transportation choice in our urban centres, and a powerful framework to rethink our transportation networks and cities.”


This was a great episode and many thanks to the Next Billion Seconds team for letting us resyndicate it here.


From The Next Billion Seconds:


What is ‘micromobility’? It’s a philosophy that emphasises choice and urban-centered design in our transportation networks and transport options. Drew Smith speaks with Horace Dediu, the ‘father’ of micromobility, about its origins, his critique of the new generation of EV companies, and the way things must change in order to provide a transport future that we can all enjoy.

Mark looks at the ‘wheel’ of transportation that takes developing nations from bicycles to scooters to cars – and back to bikes again? Sally Dominguez makes a heartfelt and well-observed plea for micromobility solutions that don’t favour able-bodied young men by design. In the round-table, Mark, Sal and Drew analyse everything they’ve learned in this series: Are we any closer to autonomous vehicles? Pervasive electric vehicles? Commercial hydrogen vehicles? Micromobility solutions that work for everyone? A huge final for this series of THE NEXT BILLION CARS

You can listen to The Next Billion Seconds and learn more right here.


Catch us on Twitter ⁠@MicromobilityCo⁠⁠Horace⁠ and ⁠Oliver⁠ are also active on their personal accounts and would love to hear from you.

Our ⁠Micromobility Newsletter⁠ is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning.

We’re also on ⁠LinkedIn⁠ and ⁠Instagram⁠.

Apr 06, 202301:02:18
176: The power and potential of E-bike subsidies with Grace Rink - Chief Climate Officer of Denver City

176: The power and potential of E-bike subsidies with Grace Rink - Chief Climate Officer of Denver City

This week Oliver interviews Grace Rink, Chief Climate Officer for the City and County of Denver. Grace leads the Office of Climate Action, Sustainability, and Resiliency. She’s more well known in micromobility as the head of the Denver e-bike subsidy programme, which has captured the imagination of regulators all over the world with the latest program iterations selling out in mere minutes. Today we talk about how she ended up in Denver, why the programme was formed and it’s objectives and the implications of what they’re finding.


This felt like an important interview. We think that subsidies and government support are something that micromobility has traditionally eschewed in favour of just doing it, but there are more and more cities, states, and countries around the world realising that the bang for the buck on these vehicles are substantially higher than they’d be for the other transport climate policies. They talk through the newly launched subsidy tracker that Micromobility Industries has just launched which tracks all subsidies for E-bikes, scooters and more globally. We’re very excited about it - and think that it’ll be an important tool going forward.


Oliver and Grace also run through other schemes of government support for end consumers looking to use micromobility and how to make micromobility support non-partisan.


If you’re a policymaker who is looking into this, welcome - We hope that you enjoy this, and that this conversation inspires you to push for a similar policy in your jurisdiction. If you have the desire to develop better materials for you on how to best do this and that we can host, please reach out to our team - we’d love to hear from you.


Specifically they tackle:


- How is the subsidy funded?

- Why pick this? What are the motivation/outcome objectives?

- “The city reported that the e-bikes purchased as part of the program were ridden 26 miles (42 km) per week on average, and replaced 3.4 car trips each week.”

Does the city calculate trips?

- How do you balance action and resiliency?

- Which companies benefit the most from this?


Connect with Grace on LinkedIn

Catch us on ⁠Twitter⁠⁠Horace⁠ and ⁠Oliver ⁠are also active on their personal accounts and would love to hear from you.

Catch us on Twitter ⁠@MicromobilityCo⁠⁠Horace⁠ and ⁠Oliver⁠ are also active on their personal accounts and would love to hear from you.

Our ⁠Micromobility Newsletter⁠ is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning. And for those who want more, we offer ⁠Micromobility Pro membership⁠ that includes exclusive content and conference discounts, as well as live calls with Horace and team.

We’re also on ⁠LinkedIn⁠ and ⁠Instagram⁠.

Mar 30, 202352:17
175: Micromobility fires, standards and transport equity with Melinda Hanson

175: Micromobility fires, standards and transport equity with Melinda Hanson

This week Oliver interviews Melinda Hansen, founder of consulting firm Brightside and formerly the head of sustainability at Bird. They talk about the recent spate of Micromobility/ebike battery fires in New York and the response there as well as the wider conversation about equitable transport options, from her work with the equitable commute project.


Like we’ve discussed many times on the show, we think that there is a real opportunity for Micromobility to contribute to the conversation. We really love Melinda‘s take on the whole space – she has a wealth of industry knowledge and is in New York with the legislators having the grunty conversations that will help lead the industry forward. Really hope that you enjoy this episode as we did.


Specifically they tackle:


- The E-bike fires for the Micromobility Podcast and know that you've been doing some advocacy in this space.

- The work on transport equity she has been doing

- How she is working to better aggregate and lobby for ebike subsidies at MMI.

- How micromobility companies can play a more active role in getting streets ready for smaller vehicles.


Connect with Melinda on LinkedIn and Twitter



Catch us on ⁠Twitter⁠⁠Horace⁠ and ⁠Oliver ⁠are also active on their personal accounts and would love to hear from you.

Catch us on Twitter ⁠@MicromobilityCo⁠⁠Horace⁠ and ⁠Oliver⁠ are also active on their personal accounts and would love to hear from you.

Our ⁠Micromobility Newsletter⁠ is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning. And for those who want more, we offer ⁠Micromobility Pro membership⁠ that includes exclusive content and conference discounts, as well as live calls with Horace and team.

We’re also on ⁠LinkedIn⁠ and ⁠Instagram⁠.


Mar 23, 202348:05
174: Building award-winning e-moped and e-bike subscriptions in Sweden: Rickard Bröms of Vässla

174: Building award-winning e-moped and e-bike subscriptions in Sweden: Rickard Bröms of Vässla

This week Oliver interviews Rickard Bröms from Sweden, who is the founder of Vässla, who won the Rider Choice Award at the recent 2023 Micromobility Riders Awards for best subscription company. 

We’ve been following along with what they’ve been doing for a while and really love the new pedal Ebike that they are bringing out, along with the standard throttle bike and moped that they've been offering. They have really nailed the subscription services for micromobility, lowering the barriers to entry. 

We really loved the conversation with Rickard - he’s very mission-driven. We're really looking forward to watching them in the future


Specifically they talk about: 

- The early origins of Vässla with e-moped and throttle bikes, and now their pedal e-bikes. 

- How they’ve sold around 5000 mopeds - beating the global market leader NIU - in Sweden and sell them in Berlin too. 

- How they’ve thought about Vässla Club, their subscription business - what was the insight, and what did it require from them to pivot into this

- How they do their manufacturing

- Their funding journey for early moped and into developing an ebike and subscription


Catch us on TwitterHorace and Oliver are also active on their personal accounts and would love to hear from you.

Catch us on Twitter @MicromobilityCoHorace and Oliver are also active on their personal accounts and would love to hear from you.

Our Micromobility Newsletter is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning. And for those who want more, we offer Micromobility Pro membership that includes exclusive content and conference discounts, as well as live calls with Horace and team.

We’re also on LinkedIn and Instagram.


Mar 17, 202354:05
173: The U.S politics of micromobility with Matt Yglesias and Julia Thayne DeMordaunt

173: The U.S politics of micromobility with Matt Yglesias and Julia Thayne DeMordaunt

This week we are releasing another talk from our recent Micromobility World  - this one with Matthew Yglesias, pioneering political blogger and self-described "ebike dad," on why electric bikes and other small vehicles offer a compelling alternative to the solve the urban mobility dilemma. 

Matt has a wealth of knowledge about the interplay of politics, Transport and land use and Julia is an excellent host to ask him about it. This was a really compelling and interesting 50 minutes. We hope you enjoy it! 


They dig into:

- His journey to be an ‘e-bike dad’ - and a big proponent of electric bikes 

- The intersection between transport and built urban form - and the overhang of cars. 

- How people are now getting used to taking the vehicles that are appropriate to the trips 

- The divide between privately owned and shared systems, and how land use rules interplay with those decisions. 

- The regulatory drivers helping and hindering EVs and micromobility 

- The subsidy question - needed or not? 

- Why he thinks SoCal should be ground zero for a micromobility first city

- The importance of making micromobility a positive, accessible brand rather than making it snobby or a ‘poverty option’

- The importance of allowing the built environment to innovate to new mobility options. 

- What should micromobility advocates do to help drive change. 

- Americans are typically pro-growth, opportunity and innovation. How can those attitudes be harnessed for micromobility, and transcend the left/right divide. 


Follow Matthew on Twitter and on LinkedIn.


And now, here is Matt and Julia.



Catch us on TwitterHorace and Oliver are also active on their personal accounts and would love to hear from you.

Catch us on Twitter @MicromobilityCoHorace and Oliver are also active on their personal accounts and would love to hear from you.

Our Micromobility Newsletter is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning. And for those who want more, we offer Micromobility Pro membership that includes exclusive content and conference discounts, as well as live calls with Horace and team.

We’re also on LinkedIn and Instagram



Mar 09, 202356:15
172: The Apple Car Conundrum with Horace Dediu

172: The Apple Car Conundrum with Horace Dediu

This week on the podcast, we welcome back Horace for the first time in a while, to discuss the recent Mastodon storm on Apple's fabled car efforts and why they may fail, especially in the face of smaller, more modular vehicle solutions. We’ve linked to it below, but as quick context, the overall arc is that cars have a very long development and use lifespan, and that computers, the thing that Apple is best at, have far shorter timespans, and that there’s a mismatch there around how these two dynamics would interplay. 

As we’ve talked about a lot here on the podcast, "the faster it goes, the slower it goes”. 

In recent years, the trend towards micromobility has been exploding. Our thesis is that smaller electric vehicles, like electric bikes and scooters, are more adaptable and can be developed and evolved at a much faster pace than larger vehicles like cars. The shorter development timeframes and lifespans of micromobility vehicles means that they can be more quickly adapted to changing market trends and consumer preferences, and can stay ahead of the curve in terms of technological advancements.


Specifically they tackle:

-The potential of micromobility

-The challenges facing Apple's car efforts

-The role of smaller, more modular vehicle solutions in shaping the future of the automotive industry.


And with that, here’s Horace!


Catch us on TwitterHorace and Oliver are also active on their personal accounts and would love to hear from you.

Catch us on Twitter @MicromobilityCoHorace and Oliver are also active on their personal accounts and would love to hear from you.

Our Micromobility Newsletter is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning. And for those who want more, we offer Micromobility Pro membership that includes exclusive content and conference discounts, as well as live calls with Horace and team.

We’re also on LinkedIn and Instagram.


Mar 02, 202348:30
171: Building the most popular ebike in America - The crazy story of Lectric Ebikes with founder Levi Conlow (also - launch of their XPedition cargo bike!)

171: Building the most popular ebike in America - The crazy story of Lectric Ebikes with founder Levi Conlow (also - launch of their XPedition cargo bike!)

This week Oliver interviews Levi Conlow who is the founder of Lectric Ebikes. This really is one of the most incredible stories of Micromobility in the last few years. Back in 2019 when they were just starting out, they started with an Ebike that they struggled to sell and no-one wanted to buy. Last year they had the most popular model of a bike in America shipping over 150,000 units, all while being profitable. 

It’s stories like this that we love from Micromobility – companies that have really just nailed the product market fit by focusing on the bits that people love - cost and convenience. We love this conversation – Levi is an incredibly impressive founder who is hyper focused on the job the customers are trying to do – in this case selling Ebikes to people with RV’s direct to consumers, and really just nailing that experience. We really hope you enjoy this conversation as much as we did. 


Specifically they tackled:

- The background to Levi's involvement in the industry including his first venture in electric skateboards 

- The formation of Lectric including early funding and their failures 

- The explosive growth through the pandemic 

- The specific things that Levi focusses on for the customer that have been most valuable 

- How they think of value engineering and quality

- Their marketing strategy, including how powerful the You Tube influencers are in driving sales

- The new bikes they have coming out, including the announcement of their insanely specced and priced new cargo bike, the XPedition. 

- Tariffs and macro conditions and how they've navigated them 

- What he's excited about in the future

- Their D2C strategy and what that has enabled for them


Check out the Lectric website right here


And with that, here's Levi!


Catch us on TwitterHorace and Oliver are also active on their personal accounts and would love to hear from you.

Catch us on Twitter @MicromobilityCoHorace and Oliver are also active on their personal accounts and would love to hear from you.

Our Micromobility Newsletter is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning. And for those who want more, we offer Micromobility Pro membership that includes exclusive content and conference discounts, as well as live calls with Horace and team.

We’re also on LinkedIn and Instagram.

Feb 21, 202353:53
170: Talking micro EV’s with Gabe Klein, head of the US Joint Office of Energy and Transportation

170: Talking micro EV’s with Gabe Klein, head of the US Joint Office of Energy and Transportation

This week we are releasing another episode from the Micromobility world catalogue – this one is a conversation between Gabe Klein, the first person to head the newly formed Joint Office of Energy and Transportation, and Julia Thayne, our Micromobility world Cohost. 


Gabes' job is to break down barriers to electrifying transportation. We’ve had him on the podcast before for episode 122 for what was one of the top episodes of the year. Before he took his current role, he has held a number of really interesting roles as a Zipcar exec and chief of the Washington DC and Chicago DOTs. 


He joins Julia to discuss the role small electric vehicles can play in America’s EV transformation. He’s a self confessed ebike nut and it was awesome to have him join to talk micromobility. 


Learn more about Gabe and what he does, via his website here

In this episode they tackle:

- The new role that Gabe has taken on and what it's scope is

- How he thinks about micromobility in the overall scope of electrification of transport in the US and the role that it can play 

- The lack of ebike subsidy that was in the IRA, and what other programmes are doing to support their adoption 

- The role of government in rolling out electrification of transport


And with that, here’s Gabe and Julia.


Catch us on TwitterHorace and Oliver are also active on their personal accounts and would love to hear from you.

Catch us on Twitter @MicromobilityCoHorace and Oliver are also active on their personal accounts and would love to hear from you.

Our Micromobility Newsletter is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning. And for those who want more, we offer Micromobility Pro membership that includes exclusive content and conference discounts, as well as live calls with Horace and team.

We’re also on LinkedIn and Instagram.

Feb 16, 202323:32
169: What Tech has got right and wrong about mobility with Kara Swisher, Horace Dediu and Julia Thayne
Feb 09, 202301:00:01
168: The story of the distinctive E-bike - Super73 with founder LeGrand Crewse

168: The story of the distinctive E-bike - Super73 with founder LeGrand Crewse

This week we're releasing another interview from Oliver's tour of micromobility companies in Southern California.